Reporte de Exportaciones de LA TARA

Reporte de Exportaciones por Subpartida Nacional/Pas Destino 2011
Subpartida Nacional : 1404.90.20.00 - - Tara en polvo (Caesalpinea spinosa)

Pas de Destino
Valor FOB(dlares)
Peso Neto(Kilos)
Peso Bruto(Kilos)
Porcentaje FOB
CN - CHINA
9,636,024.68
5,466,358.500
5,535,710.000
31.99
IT - ITALY
4,090,020.57
2,219,830.000
2,269,728.485
13.58
AR - ARGENTINA
3,523,899.09
1,876,420.000
1,907,210.000
11.70
BE - BELGIUM
1,833,320.00
954,000.000
976,220.000
6.09
BR - BRAZIL
1,631,306.90
937,320.000
957,000.000
5.41
MX - MEXICO
1,620,090.20
896,600.000
921,220.000
5.38
UY - URUGUAY
1,513,188.52
838,487.000
857,850.000
5.02
AT - AUSTRIA
963,720.00
486,000.000
497,930.000
3.20
NL - NETHERLANDS
852,040.00
502,000.000
515,150.000
2.83
DE - GERMANY
571,620.00
268,000.000
274,090.000
1.90
GB - UNITED KINGDOM
530,492.00
280,400.000
287,470.000
1.76
FR - FRANCE
507,400.00
236,000.000
240,815.000
1.68
IN - INDIA
419,958.26
248,000.000
254,590.000
1.39
ZA - SOUTH AFRICA
417,700.00
208,000.000
213,860.000
1.39
TR - TURKEY
251,091.26
136,000.000
138,260.000
0.83
ES - SPAIN
226,625.00
126,000.000
129,165.000
0.75
PK - PAKISTAN
207,920.00
114,000.000
116,540.000
0.69
KR - KOREA, REPUBLIC OF
196,740.00
108,000.000
111,570.000
0.65
TH - THAILAND
147,780.00
90,000.000
92,850.000
0.49
DO - DOMINICAN REPUBLIC
146,920.00
88,000.000
90,690.000
0.49
JP - JAPAN
144,924.58
76,000.000
77,820.000
0.48
US - UNITED STATES
142,236.00
79,200.000
81,000.000
0.47
1G - ESCOCIA
109,200.00
52,000.000
53,230.000
0.36
CL - CHILE
107,439.38
54,000.000
55,250.000
0.36
PT - PORTUGAL
73,800.00
40,000.000
40,770.000
0.24
VN - VIET NAM
61,200.00
36,000.000
37,320.000
0.20
CO - COLOMBIA
40,900.00
23,000.000
23,540.000
0.14
SE - SWEDEN
36,000.00
6,000.000
6,210.000
0.12
SG - SINGAPORE
34,164.00
18,000.000
18,440.000
0.11
CF - CENTRAL AFRICAN REPUBLIC
29,700.00
18,000.000
18,570.000
0.10
NZ - NEW ZEALAND
21,000.00
10,000.000
10,250.000
0.07
VE - VENEZUELA
19,107.00
9,900.000
10,230.000
0.06
SV - EL SALVADOR
12,100.00
2,000.000
2,070.000
0.04
6,500.00
1,000.000
1,040.000
0.02
0.00
0.000
0.000
0.00
30,126,127.44
16,504,515.500
16,823,658.485
100.00
IL - ISRAEL
LOS DEMAS - LOS DEMAS
TOTAL - TOTAL

Subpartida Nacional : 1404.90.20.00 - - Tara en polvo (Caesalpinea spinosa)
Pas de Destino
Valor FOB(dlares)
Peso Neto(Kilos)
Peso Bruto(Kilos)
Porcentaje FOB
CN - CHINA
7,576,552.47
4,492,280.000
4,553,868.304
24.00
BR - BRAZIL
6,669,265.00
3,800,000.000
3,894,595.000
21.12
IT - ITALY
4,089,946.93
2,218,410.000
2,271,271.892
12.95
AR - ARGENTINA
3,036,030.00
1,741,000.000
1,773,985.000
9.62
MX - MEXICO
2,275,290.00
1,286,000.000
1,321,645.000
7.21
US - UNITED STATES
1,772,394.00
1,020,550.000
1,041,890.000
5.61
BE - BELGIUM
1,121,860.00
613,000.000
625,005.000
3.55
UY - URUGUAY
1,064,753.87
618,000.000
637,005.000
3.37
NL - NETHERLANDS
578,910.00
335,000.000
345,010.000
1.83
FR - FRANCE
521,520.00
271,400.000
277,400.000
1.65
IN - INDIA
498,147.63
272,050.000
276,450.000
1.58
DE - GERMANY
369,100.00
209,000.000
214,925.000
1.17
ES - SPAIN
267,919.00
152,000.000
155,190.000
0.85
PK - PAKISTAN
238,880.00
134,000.000
135,840.000
0.76
GB - UNITED KINGDOM
187,650.00
102,400.000
105,765.000
0.59
TR - TURKEY
171,610.00
100,000.000
101,270.000
0.54
TH - THAILAND
157,500.00
90,000.000
91,900.000
0.50
JP - JAPAN
136,110.00
72,000.000
73,570.000
0.43
134,393.50
72,100.000
74,260.000
0.43
HK - HONG KONG
117,242.63
70,000.000
71,180.000
0.37
ZA - SOUTH AFRICA
91,800.00
54,000.000
55,630.000
0.29
1G - ESCOCIA
91,000.00
52,000.000
53,170.000
0.29
PT - PORTUGAL
73,019.00
40,000.000
40,780.000
0.23
CO - COLOMBIA
68,800.00
38,000.000
38,790.000
0.22
DO - DOMINICAN REPUBLIC
68,500.00
40,000.000
41,230.000
0.22
NG - NIGERIA
37,800.00
20,000.000
20,380.000
0.12
ID - INDONESIA
34,200.00
18,000.000
18,500.000
0.11
CL - CHILE
34,166.04
13,000.000
13,310.000
0.11
SI - SLOVENIA
32,400.00
18,000.000
18,290.000
0.10
PY - PARAGUAY
30,240.00
18,000.000
18,530.000
0.10
NZ - NEW ZEALAND
22,495.73
10,000.000
10,140.000
0.07
3,346.64
4,354.490
4,774.156
0.01
0.00
0.000
0.000
0.00
31,572,842.44
17,994,544.490
18,375,549.352
100.00
EC - ECUADOR
TOTAL - TOTAL
1302391000 (Mucilagos de semilla de tara)

Subpartida Nacional : 1302.39.10.00 - - - Muclagos de semilla de tara (Caesalpinea spinosa)
Pas de Destino
Valor FOB(dlares)
Peso Neto(Kilos)
Peso Bruto(Kilos)
Porcentaje FOB
US - UNITED STATES
1,460,540.50
260,050.000
266,654.429
16.78
JP - JAPAN
1,009,015.00
169,100.000
174,440.000
11.59
AR - ARGENTINA
748,807.92
129,000.000
133,370.000
8.60
FR - FRANCE
623,160.75
110,000.000
113,420.000
7.16
ES - SPAIN
573,349.43
127,450.000
129,730.000
6.59
DE - GERMANY
507,452.50
91,000.000
93,890.000
5.83
HK - HONG KONG
394,200.00
72,000.000
74,550.000
4.53
IT - ITALY
356,780.00
64,100.000
65,915.000
4.10
NL - NETHERLANDS
328,000.00
80,000.000
80,610.000
3.77
BE - BELGIUM
326,950.00
55,150.000
57,240.000
3.76
ZA - SOUTH AFRICA
309,500.00
53,000.000
54,770.000
3.56
BR - BRAZIL
307,024.17
54,000.000
55,870.000
3.53
1B - ZONAS FRANCAS DEL PERU
249,991.82
44,725.000
46,255.000
2.87
CL - CHILE
238,804.30
43,000.000
44,230.000
2.74
MX - MEXICO
199,606.52
35,400.000
36,575.000
2.29
TR - TURKEY
190,800.00
32,000.000
33,070.000
2.19
CH - SWITZERLAND
161,286.00
40,000.000
40,290.000
1.85
PH - PHILIPPINES
121,500.00
21,000.000
21,620.000
1.40
CA - CANADA
120,000.00
20,000.000
20,380.000
1.38
92,600.00
16,000.000
16,620.000
1.06
TH - THAILAND
67,800.00
122,000.000
123,150.000
0.78
CN - CHINA
60,001.00
10,025.000
10,305.000
0.69
EC - ECUADOR
54,800.00
9,500.000
9,800.000
0.63
IL - ISRAEL
49,500.00
8,000.000
8,250.000
0.57
UY - URUGUAY
36,050.00
6,500.000
6,720.000
0.41
TW - TAIWAN
35,250.00
6,000.000
6,200.000
0.40
SV - EL SALVADOR
18,900.00
3,000.000
3,100.000
0.22
VE - VENEZUELA
18,000.00
3,000.000
3,120.000
0.21
ID - INDONESIA
12,500.00
2,000.000
2,060.000
0.14
GT - GUATEMALA
9,975.00
1,500.000
1,570.000
0.11
JO - JORDAN
6,500.00
1,000.000
1,020.000
0.07
GB - UNITED KINGDOM
6,300.00
900.000
932.000
0.07
MY - MALAYSIA
6,000.00
1,000.000
1,040.000
0.07
CR - COSTA RICA
3,913.50
500.000
540.000
0.04
0.00
0.000
0.000
0.00
8,704,858.41
1,691,900.000
1,737,306.429
100.00

TOTAL - TOTAL

Subpartida Nacional : 1302.39.10.00 - - - Muclagos de semilla de tara (Caesalpinea spinosa)
Pas de Destino
Valor FOB(dlares)
Peso Neto(Kilos)
Peso Bruto(Kilos)
Porcentaje FOB
DE GERMANY
3,149,751.69
465,525.000
479,195.000
13.77
AR ARGENTINA
2,404,470.20
280,000.000
290,000.000
10.51
ES SPAIN
1,989,693.00
322,600.000
329,600.000
8.70
US - UNITED STATES
1,711,739.20
251,094.000
258,178.143
7.48
NL NETHERLANDS
1,373,940.00
222,900.000
226,230.000
6.01
1B - ZONAS FRANCAS DEL PERU
1,263,040.48
165,091.880
168,595.779
5.52
FR FRANCE
1,213,584.00
214,000.000
220,590.000
5.31
JP JAPAN
1,150,253.90
151,200.000
156,239.000
5.03
CL CHILE
928,513.10
130,480.000
134,061.667
4.06
IT ITALY
928,070.00
145,000.000
149,720.000
4.06
BR BRAZIL
865,200.00
128,000.000
131,610.000
3.78
RU - RUSSIAN FEDERATION
714,200.00
86,000.000
88,220.000
3.12
MX MEXICO
593,824.18
84,700.000
87,074.000
2.60
CN CHINA
554,992.60
85,300.000
87,336.696
2.43
UY URUGUAY
552,259.00
89,000.000
92,390.000
2.41
ZA - SOUTH AFRICA
360,732.56
53,025.000
54,509.000
1.58
HK - HONG KONG
354,600.00
54,000.000
55,890.000
1.55
UA UKRAINE
302,432.10
40,000.000
40,790.000
1.32
EC ECUADOR
289,650.26
41,000.000
42,240.000
1.27
BE BELGIUM
241,010.00
40,100.000
41,660.000
1.05
GT GUATEMALA
240,185.50
31,000.000
31,910.000
1.05
215,284.90
31,100.000
31,787.000
0.94
PH - PHILIPPINES
213,750.00
24,500.000
27,510.000
0.93
SE - SWEDEN
162,000.00
20,000.000
20,610.000
0.71
EG - EGYPT
139,412.00
18,000.000
18,390.000
0.61
CO - COLOMBIA
124,280.00
19,000.000
19,480.000
0.54
CA - CANADA
104,150.00
20,000.000
20,590.000
0.46
IL - ISRAEL
95,600.00
11,650.000
12,060.000
0.42
TR - TURKEY
95,000.00
15,000.000
15,340.000
0.42
CH - SWITZERLAND
84,506.00
20,000.000
20,210.000
0.37
TW - TAIWAN
73,500.00
8,000.000
8,270.000
0.32
MY - MALAYSIA
63,200.00
9,400.000
9,695.000
0.28
PL - POLAND
60,000.00
10,000.000
10,200.000
0.26
TH - THAILAND
48,000.00
6,000.000
6,350.000
0.21
VE - VENEZUELA
47,500.00
5,000.000
5,200.000
0.21
NO - NORWAY
36,000.00
4,000.000
4,140.000
0.16
ID - INDONESIA
35,200.00
4,000.000
4,150.000
0.15
SV - EL SALVADOR
25,000.00
3,000.000
3,130.000
0.11
NZ - NEW ZEALAND
22,500.00
3,000.000
3,090.000
0.10
CR - COSTA RICA
20,492.45
2,000.000
2,120.000
0.09
PA - PANAMA
8,800.00
1,000.000
1,040.000
0.04
AU - AUSTRALIA
6,500.00
1,000.000
1,040.000
0.03
IN - INDIA
6,400.00
1,000.000
1,040.000
0.03
0.00
0.000
0.000
0.00
22,869,217.12
3,316,665.880
3,411,481.285
100.00

TOTAL - TOTAL
Indicadores comerciales
Valor
importa
da en
2012
(miles
de USD)
Saldo
comerc
ial 2012
(miles
de
USD)
Mundo
100677
0
31079
Estados
Unidos de
Amrica
102899
-10930
Alemania
101482
-41490
Blgica
58083
-18785
Dinamarca
52269
-52269
Mxico
49750
-49181
Italia
40823
-26818
Espaa
38358
15878
Francia
34669
40249
Japn
Reino
Unido
32530
-31111
31968
2537
Polonia
Federacin
de Rusia
30527
-28496
24056
-23654
Canad
22577
-4152
China
22313
271010
Tailandia
21484
-18412
Importado
res
Cantida
d
importa
da en
2012
Tasa de
Tasa de
Tasa de
crecimie
crecimie
crecimie
nto anual
nto anual
nto anual
en
en valor
en valor
cantidad
entre
entre
entre
2008201120082012 (%)
2012 (%)
2012 (%)
Participaci
n en las
importacio
nes
mundiales
(%)
Arancel
equivale
nte ad
valorem
aplicado
por el
pas (%)
Nmero
de
empresas
importado
ras
disponible
s en Trade
Map
Unidad
de
cantida
d
Valor
unitario
(USD/unid
ad)
Tonelad
135044 as
7455
100
8542
10,2
2,1
'2
5518
-5
10,1
'11
7501
12
14
5,8
'8
11217
14
5,2
'3
8890
16
4,9
10
'17
7800
13
13
40
4,1
'22
9201
-2
3,8
'16
6357
-3
-3
-19
3,4
'25
10062
-1
3,2
'4
6590
-1
3,2
7977
'53
8307
-2
-6
2,4
3,9
'5
7429
10
-21
2,2
'1
7342
10
2,2
20,9
'4
8428
11
2,1
...
'10
Tonelad
12046 as
Tonelad
18391 as
Tonelad
7743 as
Tonelad
4660 as
Tonelad
5596 as
Tonelad
5234 as
Tonelad
4169 as
Tonelad
5454 as
Tonelad
3233 as
Tonelad
4851 as
Tonelad
3827 as
Tonelad
2896 as
Tonelad
3039 as
Tonelad
3039 as
Tonelad
2549 as
'454
Pases
Bajos
(Holanda)
19667
Tonelad
4013 as
-9305
4901
-16
'6
1.1.1. Seleccin del Mercado Objetivo

Tabla N 7: Anlisis de las variables para seleccin de mercado objetivo.
Pases
Importaciones
FOB 2012 (miles
USS)
EE.UU
Alemania
Italia
Espaa
Francia
Japn
Blgica
Pases
102899
101482
40823
38358
34669
32530
58083
Importaciones
FOB 2012 (miles
USS)
EE.UU
Alemania
Italia
Espaa
Francia
Japn
Blgica
7
6
4
3
2
1
5
DESTINO X.
PERUANAS
FOB (USS)
1 711 739.20
3 149 751.69
928 070
1 989 693
1 213 584
1 150 253.90
241 010
Relacin
Comercial
distancia
Idioma
TLC
TLC
AC-UE
TLC
AC-UE
AEE
AC-UE
7860 km
10487km
10489.61km
9128.27 Km
9780.44 km
15511.09 km
10062.73 km
Ingles
Alemn
Italiano
Espaol
Francs
Japons
Neerlands
DESTINO X.
PERUANAS
FOB (USS)
6
7
2
4
3
5
1
Relacin
Comercial
distancia
Idioma
4
4
3
4
3
1
2
7
3
1
6
5
2
4
2
7
3
1
4
5
6
FUENTE: Elaboracin propia.

Tabla N 7: Elaboracin de matriz CRIBA.
5
EE.UU
35
Alemania
30
Italia
20
Espaa
15
Francia
10
Japn
5
Blgica
25
Fuente: Elaboracin propia
24
28
8
16
12
20
4
12
12
9
12
9
3
6
14
6
2
12
10
4
8
2
7
3
1
4
5
6
87
83
42
56
45
37
49
Segn el anlisis realizado se puedo determinar que el mercado objetivo de nuestro

producto es E.E.U.U.

Reporte de Exportaciones de LA TARA

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Reporte de Exportaciones por Subpartida Nacional/Pas Destino 2011

Subpartida Nacional : 1404.90.20.00 - - Tara en polvo (Caesalpinea spinosa)

CF - CENTRAL AFRICAN REPUBLIC

Reporte de Exportaciones por Subpartida Nacional/Pas Destino 2012

1302391000 (Mucilagos de semilla de tara)

Reporte de Exportaciones por Subpartida Nacional/Pas Destino 2011

1B - ZONAS FRANCAS DEL PERU

LOS DEMAS - LOS DEMAS

Reporte de Exportaciones por Subpartida Nacional/Pas Destino 2012

1B - ZONAS FRANCAS DEL PERU

LOS DEMAS - LOS DEMAS

1.1.1. Seleccin del Mercado Objetivo

FUENTE: Elaboracin propia.

Segn el anlisis realizado se puedo determinar que el mercado objetivo de nuestro

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