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Next up comes something that's not unrelated to what we spoke about
earlier, when looking at avoiding the dirty bits, and that's worrying about
not succeeding. Now you may not be the type of person to worry about
what other people are thinking or how they'll react to your products and
the things you do, which is great, because you'll burn bridges a lot faster
than us out there that hate it when someone doesn't like our work. This
is why you'll always get the best from anything I do personally, but for
those of you who are reading and who get a little uptight when
approaching something new this is for you.
The fact is, if you're in online marketing or any business that I've
encountered so far, you'll need to burn bridges and try something new
every now and again, and carry out tasks that you don't feel comfortable
with or are going to really despise doing. Let me tell you, as the kind of
guy that likes to please everyone all the time, I understand that it's not
easy when you come up against things like this. I've been sworn at,
shouted at, refused, denied, flat out told things I've done were crap,
useless, don't work and so on. I don't doubt I'll get the same again in the
future from people who can't be bothered to get out there and try these
methods, and you know what? If you haven't experienced all this
already, let me tell you now that you will.
Way to make you feel better huh? Well now you know, and you're
prepared for it, you have to accept it and move on. You'll need to find
your own way of getting by and not being discouraged when something
goes incredibly pear shaped. Whatever you do though, always push
yourself to break new boundaries and, don't let anything discourage you
because what you don't see when people tell you they make 20k a
month is that they're getting this too. Each and every one of them.
Whether it's from their list, the odd strange customer, or just someone
having a bad day. You will encounter it, so prepare to get over it now
and you'll be fine. Those of you more laid back who don't get dented by
that stuff, great. Keep moving forward.
9i. Knowledge Really Is Power.
Next up, we have the all important knowledge. Knowledge is power,
after all, and without it we'd all be doomed and useless at pretty much
everything. Well you don't have to worry about not having the
knowledge anymore because everything is covered in this guide for this
particular method, but I do want you to make sure you're using it. The
whole buying guide after guide, after guide is getting a little over the top
for some people that I've spoken to in the past. Ten, twenty, thirty or
more e-books read. They claim they've read everything but still haven't
reached their dream of making wads of cash every month.
Like we've already discussed this can be for many reasons. You can
have all the knowledge in the world but it won't do anything unless you
take what you've learned and put it to good use. Don't turn into one of
those report hoppers, because it won't get you very far, and in the end
you're going to end up frustrated, bored and broke.
9j. The Freebie Magnet
Next we have the freebie magnet. Seeing as anyone reading this will
have purchased it, I highly doubt this applies, but I want to be sure and
catch anyone right here and weed these problems out before they start.
This comes in many forms but I want to talk about this in general rather
than anything specific as in the other sections. So free stuff. We all like
something for nothing but there are those people out there who go over
the top searching for free deals. Free hosting, free promotion, free web
design, free sales copy writing and so on. It just doesn't work. You will
not get anything set up if you're looking for everything that's free.
Granted, shop around for a good deal if you can, but when it comes to
the fundamentals of your business, your scripts, your hosting especially,
don't go with the free option because quality will suffer, and your
customers will be able to see that too, which is something we definitely
want to avoid.
I highly doubt many of you are here buying such a product so I won't
dwell. I thought it best to cover it just in case and for future reference.
So swiftly moving along and we hit a wall that is suffered by many
marketers out there.
9k. Never On Your Own.
This brings me to my next point and that's don't try to do everything on
your own. A big mistake many marketers make is that they decide that
they want all the profits for themselves and try to do everything alone.
This is all well and good if you want to be making a couple of thousand
a month maybe but if you want to surpass that you need to expand a
little. That's not to say that you need to go around partnering on every
single site that you create but it does mean that you need to think a little
more about working in a team wherever possible.
Partnerships are one example and you'll be splitting the profits 50/50.
However lets say for example you both have the same amount of
resources to get your promotion out through different contacts and each
others lists, affiliates, Jv’s and customers, mix in a little bit of your
expertise and you'll end up making the same amount of cash anyway if
things are dead even. What you will get though are double the visitors,
double the people in your follow-up, and double your affiliates adding
fifty percent to your total income from the product to start with. On top of
that you'll be pulling in double the resources to promote to in the future.
So you see it's important to start working as a team. Don't worry if you
haven't got anyone to work in a team with yet. After your first few
products you'll start to see some contacts land in your lap that you can
join up with later. There is another example of this and that's when
people don't want to grant affiliate commissions because they don't
want to be losing any cash. I can totally understand it if you have a huge
amount of resources already, but when you don't have that type of
promotion power under your belt, affiliates are the way to go.
Affiliates, however, are here to stay, and they'll be the difference
between your 1k a month and your 20k a month and upwards.
Remember, affiliates are making sales that it's likely you wouldn't have
made anyway, so there's nothing wrong with granting them more out of
the profits than you're earning per sale. If you have a problem doing this
you're going to struggle so, if this really isn't something you want to do,
take some time out and check how much you'd be earning if you gave
60% to say ten affiliates making a particular number of sales on your
product on top of your personal sales. You should start to see how
much more profitable this is than trying to go it alone, which is both time
consuming and expensive, cutting into your profits big time unless you
use these resources for the leverage you need to make your one
person promotion team into a ten, a hundred or even thousand plus
person promotion team. It's at this stage this point really starts to
So there we have it. The top reasons that I believe get in the way of
marketers goals and stop them from succeeding. Do you see any of
these in yourself? If you do, remove them, or fix them. It doesn't matter
how you do it, just make sure you do, because they will hold you back
and in all of the examples above will stop you from ever succeeding
unless you can overcome them.
It's a fact that we as online marketers as I've mentioned before have to
be multi skilled. When you get into the scene it's very, very rare and
unlikely that you'll have everything you need to succeed, and there will
be many problems, walls and obstacles that you have to personally
overcome before you can make a success of this. You see, us
marketers are all a little box of versatility, (you included). This is the
most powerful of any tool at our disposal and will make us all
successes. Unfortunately as much good as it does for those of us who
understand this, it's detrimental to those who don't, and they will go on
buying and buying guide after guide, getting frustrated and failing until
they either quit, or learn this.
Well, I hope you enjoyed this report. It is indeed the most negative of
them all, and I prefer to concentrate on success rather than why people
fail. Alas it had to be done and was too important to leave out and not
tell you about. We'll end here now, but before we do, I just want to make
a note. If none of the above apply to you right now that’s great. Take the
knowledge contained within this report, put it to good use, and I look
forward to seeing many successful products come from you. Be careful
though, just because you don't have these problems right now, you may
develop any of them later. Don't forget what you've just been reading
and you'll do just fine.
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