Escolar Documentos
Profissional Documentos
Cultura Documentos
TYPICAL
DECISION
Womens casual
clothing
Vacations
DOMINANT
DECISION
MAKER
Wife
Syncratic (both)
Husband
Life insurance
Husband
Company, coverage
Homeowners
insurance
Household appliances
Husband
Company, coverage
Wife
Price, style
Demographic Factors
Age
Stage in family life cycle
Occupation
Economic circumstances
Lifestyle
social influence variables
family background
reference groups
roles and status
Product
Price
Promotion
Product Choice
Consumer
Location Choice
Brand Choice
Place
Other Choices
Psychological Inputs
Culture
Attitude
Learning
Perception
Based on Cohen (1991)
Social status
Occupation of head of
household
Higher managerial,
administrative or professional
% of
population
3
Upper middle
Middle
Intermediate managerial,
administrative or professional
14
C1
Lower middle
27
C2
Skilled working
25
Working
19
12
Characteristics of organisational
buyer behaviour