Avinash Appliances

Avinash Appliances Ltd. Was in the business of

trading of various home appliances. The
company was doing business quite well.
Because of the various activities, the company
was facing the problem of integrated
information system. Whatever information
system was developed, it was based on the
needs rather than on planning. To develop
MIS, the company decided to recruit an MIS
Manager and advertisement was put in a
leading national newspaper.

 After receiving the applications, the company

appointed a selection committee consisting of
five members- managing director of the
company, manager of the agency, chief
accounts manager and general manager of
sales and an outside consultant. The company
interviewed the candidates and selected Mr.
Sabyasachi Gupta, a software engineer, as MIS
Manager.

 Sabyasachi decided to meet the senior

managers personally to understand their
information need and information that could
be generated from different departments for
the smooth functioning of the organization.
For having an interaction to the concerned, he
met with Mr. Sanjeev Sharma, the manager
looking after electrical appliances division. He
was a diploma holder in electrical engineering
and an experience of more than 15 years.
When he met Mr. Gupta the following
conversation took place:

Gupta: Good Morning, Sir

Sanjeev: Good Morning , how do you do?
Gupta: I am fine sir, I want to know what information your
department needs.
Sanjeev: If you want to enjoy a cup of coffee with me, you
are welcome. But if you ask me such silly questions, I am
really very sorry.
At this, Mr. Gupta looked visibly upset and left the factory
office after saying, Sir, I will meet you later.
He was not able to understand the behavior of such a senior
person of the company. He did not try to meet with other
managers perceiving the same attitude of others.
Meanwhile he received a letter from the head office to tell
about total sales and trade from various firms.

Questions
Discuss the nature of problems involved in this
case.
What kind of perception was formed by
sabyasachi about the role of MIS Manager? What
would have been probable reasons for this.
Advise Sabyasachi about how he should initiate
the change?
What methods should be adopted to overcome
the problem?