Case facts of stuck on you

1. Repositionable notes was invented in US by

3M in 1980 it was because of the companies
15% rule
2. These repositionable notes came in the peel
off pads of 50 or 100 in yellow color because
that grabbed the attention easily
3. It was launched officially in India by 3M in
1991
4. It sold one lakh post-it pads per month

5. Till 1995 post-it was the only kind of category

in repositionable notes
6. 84% of the businesses was in the top 4
business centers
7. Globally post it used in about 95% of the
businesses
8. It decided to concentrate on brand i.e. by
bringing more variants of the pad

9. They also were customizing there product

with a minimum order quantity of 100 pads
10. Competition came up from Taiwanese
brands.
11. But they disappeared from the Indian
market because they failed to establish a
good distribution network.
12. The market potential for post-it in India is
about 18.8 million