HARIS QURESHI

HYDER KUNBHAR
MOHAMMAD BILAWAL

Strengths

Big customer base

Standardization
Consistent services
Precise cooking practices
Motivational training
Ambience
Acceptance for cultural gap
Catering customer tastes

Weaknesses
Little differentiation
Turnover of employees
Food menu issues

Opportunities

Strong financial position

Wide stream of potential customers
Unserved markets
Population growth
Business expansion

Threats
Saturation
Economic factors
Health related lawsuits

Strategic Management &

McDonalds Success

Golden arches logo

Learning and development
Franchising
Exceptional value chain
Corporate philanthropy

Strategic Management
Process

Step where it Excels

Strategy Implementation
Alignment between company and franchises
Value chain expertise
Standardization

Why franchise owners need to

follow the steps in SM process

Ensuring proper execution of plans

Achieving standardization world over
Catering customers beyond cultural gap
Consistent approach

Training Presentation

Reaching vision & mission

Prioritizing activities
Team work
Defines accountability
Strategies must reflect resources

Importance of strategic
management

Driven by competitive advantage

Enhanced communication
Greater commitment
Combating with global issues
Contingent planning
Buffer
Empowering
All are under same focal point

Thank you . . . . . . .