Best

Margarita on
Fry Street?
Feasibility Report

Chris Gentry
Jesika Hobbs
Jennifer Stephenson
Zac Youngblood

Feasibility Report 2

Introduction

Identify the purpose of the report
Identify the topic of the report
Indicate how the report affects or relates to readers
Present background information
Present an overview of the report

EX:
Workers in the downtown area have many choices when it comes to buying their
morning coffee. A good coffee house will offer fresh coffee at reasonable prices, a
variety of coffees from which you can choose, and a friendly smile .
The staff at Cup of Joe magazine investigated the coffee houses located in a five-mile
radius from the courthouse to find the best one. We compared these six coffee
houses . . . .
In the end, Java Junction stood out as the clear winner.



Method

Prior to beginning the process of testing we identified potential flaws and problems
in the process itself:

Each of the participants must be of legal age, 21, in order to participate.
TABC laws and federal and state laws prohibit the consumption of alcohol
outside of the place of business from which it is purchased.
Consuming large quantities of alcohol could present bias in the testing once a
participant becomes inebriated.
Inebriation from a test followed by driving must be avoided.

Taking into consideration some of the issues at hand the following will be adhered
to when conducting the tests.

One individual will proctor the test to monitor the participants.
Each participant will be verified as 21 prior to beginning the trial.
Groups of 4 will be assigned to consume a single beverage to avoid
inebriation and ensure viable results.
Before moving to the next bar the participants will consume water to avoid
inebriation and cleanse the palate.
A break between the bars will last at least 15 minutes in order to avoid
intoxication and the potential for driving while intoxicated.

To find the best margarita on the rocks located on Fry Street, we visited each of the
seven bars ordering the same specific drink, margarita on the rocks with salt.

Feasibility Report 3

Each drink was graded out of 100 possible points based on 5 criteria as well as a
bonus category. Points were awarded on a 3-point scale, which equates to 3 = 20
points, 2= 10 points, 1= 0 points. The criteria is as follows:

Ice: We measured the volume of the drink with the ice in a measuring cup
then measured the liquid alone. If the volume of ice was between 45% and
55% of the volume the drink was given a 3, if it was between 25% and %44%
or 56% and 75% it was given a 2, and if there was no ice it was given a 1 or 0
points.
Taste: Loved it was ranked a 3; liked it was given a 2 and hated it was given a
1.
Salt: If the salt was covering approximately 75% of the rim it was ranked 3, if
the salt was lacking in most areas 20% to 75% coverage it was ranked 2 and
if there was no salt or less than 20% it was ranked a 1.
Glass: Glass is either a margarita glass, or a rocks glass, was clean and was
made of glass it was ranked a 3, if the glass was plastic but clean it was
ranked a 2 and if you would never drink out of the glass it was ranked a 1.
Price: if the price was less than $3.00 it was ranked a 3, if it was between
$3.00 and $5.00 it was ranked a 2 and if it was over $5.00 it was ranked a 1.
BONUS: Lime: if there was a lime served with the beverage it was given a 2
and if no it was given a 1.

Surveys were given to each of the participants as well as a general breakdown of the
ranking system. We determined the overall rating by adding the points together.

Ice

BARS
1 2
Public House

Tavern

Cool Beans

Side Bar

Lucky Lous

Garage

Riprocks

Taste
Salt
Glass
Price
Lime
3 1 2 3 1 2 3 1 2 3 1 2 3 Yes No

Feasibility Report 4

Results

Answer the question, What did you learn?
Include only the results.
Use a standard pattern of organization to organize the results.
Use graphics when appropriate.

Insert DATA and TABLES

Conclusions

Answer the question, What do the results mean?
Interpret and explain the significance of the results.
State your conclusions clearly and confidently.

EX:
The ratings reveal that more expensive coffee houses consistently offer more
variety, fresher coffee, and better service . . . .



Recommendations

Answer the question, Based on the results and the conclusions, what do you
recommend?
State the recommendations in clear, direct language.
Make sure your recommendations clearly follow the conclusions and results.
Eliminate unnecessary explanations of the recommendations.

EX:
We recommend Java Junction as the best place for coffee. It may not be the absolute
cheapest, but it isnt the most expensive either. However, it does have the freshest
coffee and best service and the second best selection. For an all-around good
experience, visit Java Junction.