The University of Utah

Therapeutic Recreation Students Present

Benefiting the Christmas Box International in

Salt Lake City

Table of contents
Introduction3
Logic Model8
Team Members9
Plan of Operations13
Financial Plan16
Risk Management26
Marketing31
Facilitation and Management36
Evaluation42

Introduction

Mission
To provide quality and meaningful art experiences for the benefit of children who have been
abused and neglected. And to inspire community members to form lasting relationships with
The Christmas Box House.

Vision
To cultivate new opportunities for growth and creativity through art for youth at The Christmas
Box House.
To create public awareness and inspire lasting community involvement with The Christmas Box
House.

Values
We believe that through feedback and adaption we can provide others with the opportunity for
creative freedom and self-expression in a safe, empowering environment to provide
transforming and enjoyable experiences in art modules.

Program Description
The program will consist of two separate events. The first event will take place at the Christmas
Box House where the TR students will work in three different groups; the teen boys group, the
teen girls group, and the 0-12 children. Students will create an art project that is suited for the
groups age and gender. The Teen boys group will be listening to 4 genres of music which will
be reggae, jazz, classic rock, and hip hop. The teen boys will have the opportunity to express
how they feel when they listen to the music by painting as the music plays.
The ten girls will be using markers to make 3d images on cardstock. They will be asked the
question, What inspires you? and from there write down the things or people that inspire
them, after which, they will label each thing in a different color. The 0-12 group will be doing a
combination of finger-painting and using race cars to make abstract art.
After our program with the children at the Christmas Box House, we will take the original art,
which will be returned to them, and make copies to be shown at the second portion of our
program.
The second portion of our program will be an art gallery in which we feature the art that was
created by the children at the Christmas Box House. The copies of the Childrens art will be
5

hung up for display and sold. Along with the sales of prints, calendars featuring the children art
will be made available to purchase. All money earned will be donated to the Christmas Box
House.

Needs Assessment
The Christmas Box House is a temporary crisis shelter for children who have been removed
from their homes due to abuse or neglect. This facility is a part of The Christmas Box
International. The company is a Non-profit organization and, as such, utilizes donations to assist
their goal of providing these children with a safe environment. Additionally, The Christmas Box
House strives to make their facility a place where children can be free and comfortable to
express themselves. At the Christmas Box House, there is a recreational therapist to help
children work through problems using recreational outlets. The Christmas Box House needs
funding and programs for their children that provide for safe, fun, and memorable experiences.
They are also in need of staff and volunteers who are willing to advocate and raise community
awareness for this population. These volunteers and staff members need to have a sincere
desire to help and listen to children at the Christmas box House. All of these things play a large
role in giving abused and neglected children a voice.
Our program is designed to provide a quality experience for these children. We will be using art
as the module of our program to help children feel comfortable and confident to express
themselves as well as provide them with creative outlets. We will also create community
awareness by presenting the childrens art at a gallery. We will have information about the
Christmas Box International for our gallery participants. We also plan to sell copies of the
childrens art there along with calendars featuring their art. The proceeds of which, will go to
The Christmas Box International. As we reach out to community members and partner with
local businesses, we hope to encourage the necessary support and funding for the Christmas
box house. In addition to these benefits, we also anticipate this program will encourage further
art interest among youth.

Goals and Objectives

To provide meaningful experiences for the children at the Christmas Box House and provide TR
students with experience as recreational therapist professionals, we have volunteered to host
an activity titled ARxT SLC with the Christmas Box House. This is a two-part program that will
consist of one painting activity with the children at the Christmas Box House followed by a
gallery event which will showcase the art that was created. Paint to Paint is focused on creating
a successful program to provide meaningful experiences for children at the Christmas Box
House. We want to make a positive impression on these children that they will remember
6

throughout their lives. Because we are working in such close proximity with recreational
therapists, we will be proactively learning about leisure, education and planning programs,
which is vital to our future success as recreation leaders.
To create a successful program, we have prepared and organized a calendar containing a
detailed macro plan and a series of micro goals to achieve deadlines. Through professionalism
we will maintain focus on our mission, vision, and values. In order to maintain our needed
focus, specialized groups have been formed and responsibilities have been delegated to
individuals to ensure each group has their own set of goals and objectives that line up with the
mission, vision, and values of the program.
In addition to providing meaningful experiences for the children, we wish to raise at least
$1,000.00 to donate to the Christmas Box House. We wish to gain our proceeds from hosting a
gallery event showcasing the childrens art with the Local Colors Art Gallery in Sugarhouse. At
the gallery, we will be printing and selling 250 calendars of the childrens art work priced at
$15.00 each. We will make 2 prints of the childrens original artwork to have on display and for
sale, which will be sold at $20.00 each. The Christmas Box House has donated various original
canvas prints to be sold at the gallery as well, which will be priced at $30.00 each. Additionally,
we will have a donation box available at the checkout register.
We hope to help the community raise awareness of children neglect and abuse. This will be
done through the gallery, providing pamphlets, having a slideshow available, and having
representatives from the Christmas Box House available to answer questions for participants at
the gallery.
After the execution of our program, we will then evaluate how well we met our goals and
objectives through data collecting. From this information we will be able to see areas in which
we succeeded, and areas we can improve for future program planning.

Diversity Plan
In order to nurture the ideals behind our mission, vision, and values in a diverse setting, our
group will set goals to ensure our event benefits abused and neglected children of all genders
and ethnicities. We would like to cultivate opportunity for growth and creativity as well as
create public awareness and community involvement from all socioeconomic classes and
abilities. We hope to increase awareness of the Christmas Box House within diverse populations
around the Salt Lake Valley. We value creativity, empowerment, and self-expression for abused
men and women equally and want to establish a supportive environment that is welcoming for
all individuals. In regards to our specific diversity group, we plan to accommodate both genders
by making the gallery inviting and accessible to males and females. We will also tailor our
programs for children at the Christmas Box House to fit the needs of the different genders of
each house.
7

To accomplish these goals we would like to implement the following in to our program:
Free entrance and education for the Christmas Box House and art gallery
Free flyers and business cards for both boy and girl facilities under the Division of Youth
Services
Accessible and free parking as well as public transportation maps to our event
Optional donations and participation in a silent auction
Feedback boards for our audience to express what they are seeing, thinking, and/or
feeling at the event

Furthermore, we plan to accommodate the ADA standards for readily achievable barrier
removal by ensuring the following:

A clear route from site arrival to an accessible entrance to the gallery

A minimum of 1 accessible parking space at least 8 feet wide with an access aisle at least
5 feet wide per 1-25 total spaces
Access aisles adjoined to an accessible route that is stable and slip resistant with at least
36 inches of space
A well-marked alternate entrance to the facility if the main entrance is not accessible
Carpets and mats are securely attached to minimize tripping hazards
Aisles and pathways through the gallery and booths are at least 36 inches wide
Adequate space to provide those in wheelchairs with a clear line of sight during our
silent auction and slideshow presentation.
A portion of our donation counter surface no higher than 36 inches above the floor and
at least 36 inches in length
At least one accessible restroom facility with proper directions and signage to that
facility during the gallery event
The gallery will be held on the ground floor of the facility to eliminate the need for stairs
or elevators
Operable parts of the restroom doors hardware mounted no less than 34 inches and no
greater than 48 inches above the floor
Amenities such as beverages and telephones are accessible to everyone

We plan to cater to a large audience by increasing accessibility to our event and serving as
advocates for social justice amongst our entire community. This will allow people from all
physical, emotional, sexual, developmental, ethnical and racial backgrounds to come together
in support of the children at the Christmas Box House.
In terms of our diversity focus, which was gender, ARxT will plan to compare and contrast the
various ways that male and female children of the Christmas Box House view and make art. We
will encourage freedom of expression through art regardless of gender. Our group will organize
this data through the efforts of our evaluation team, which will be gathering both qualitative
and quantitative data throughout the program
8

Logic Model
Art Activity
Art Gallery
Both

Planned Work
Resources

children at
Christmas Box
House
Art Supplies
The Christmas Box
House and staff
4 groups of TR
students for the
houses
Camera
Funding
Local Colors Gallery
Paintings
Tables, Chairs, etc.
Donation boxes
Participants
Refreshments
Food handlers
Flyers/marketing
Speakers
Easels

Intended Results
Activities

Paint with children

Play music while children
paint
Set up art supplies
Take pictures of Paintings
Set up for Gallery
Host Gallery
Market/advertise Event
Slideshow
Hand out pamphlets and
cards
Make & Sell Calendars
and Books
Have refreshments for
everyone
Clean up paintings,
tables, chairs, etc.
Play Music
Take pictures at Local
Colors Gallery
Donate Money to
Christmas Box House

Outputs

Outcomes

1 hour painting
with children
1 painting per child
75 people attend
Gallery
3 hour Gallery
Every student
brings 2
participants to
attend gallery
Sell 250 calendars
1 calendar on
display
Have a
representative
from Christmas Box
House
Have 1 donation
Box

Increase

confidence in
children
Increased interest
in art programs at
Christmas box
House
Christmas Box
house provides

more
opportunities

Increase
awareness of

Christmas Box
House
Increase positivity
toward Christmas
Box House

$1000 in donations

Impacts

Increase success in
coping outlets for
children at Christmas
Box House
Create long-lasting
meaningful
experiences for the
children
More successful home
placement for children
Increase art interest
among youth
Increase community
participation for
Christmas Box House
Increase funding for
Christmas Box House
Increase awareness
for local art

Team Members

Team Leaders

Kerri

Jenna

Sharlene

Kaytlin

Marketing Team

Hayley

Aleshia

Kale

10

Financial Team:

Daniel

Tenzin

Facilitation & Management Team

Natasha

MacKenzie

Kate

Natalie

11

Operations Team

Abby

Casey

Shannon

Risk Management Team

Kacee

Hailey

12

Evaluation Team

Erin

David

Kayla

Teachers Assistant

Dan
13

Plan of Operations

14

Project Personnel Requirements

Teams

Team Leaders

Operations

Financial

Risk Management

Job Descriptions
The team leaders main responsibilities are to
properly manage all the necessary planning,
preparation, facilitation, and implementation
for the events at both the Christmas Box
House and the gallery. Each team leader is
also responsible for overseeing one or two
other teams within the program; making sure
all their needs and assignments are met. Each
team has a designated point of contact that
has the responsibility of reporting back to
their specific team leader. This allows the
information from each team to be properly
communicated and distributed amongst all
other group members.
The operations team is in charge of knowing
and documenting team responsibilities and
the members of each team. The operations
team also has the responsibility of
formatting, designing, and printing the
calendars. This includes collecting all the
business information from our sponsors;
including contact information, logos, and type
of donation
The financial team is responsible for
designing and maintaining a detailed budget
for our program. The financial team will be
the ones purchasing all the materials that are
needed for our program. They are also going
to be collecting and holding all the money
earned from calendar sales and donations
before, during, and after the gallery event.
The risk management team will analyze all
the potential risks and liability issues that will
accompany our program. They are to design a
plan to address, minimize, and overcome
these risks. This team is going to work with
the Christmas Box House, Local Colors gallery,
and the team leaders to ensure all safety
measures are taken and met.
15

Marketing

Facilitation and Management

Evaluation

The marketing team is going to design and

carry out a plan to promote our event at the
gallery. They also have the responsibility of
creating a logo and all other promotional
materials, including flyers, signs, and a
Facebook page to distribute information
about the gallery event. The marketing team
and representatives from the Christmas Box
House will be working together to initiate a
press release.
The Facilitation and Management team is in
charge of all the logistical information and
carrying out the event itself. This includes
preparing a personnel task list for the gallery
event. It will include detailed information
regarding each group members
responsibilities during the event. They also
have the responsibility of letting the financial
team know exactly what will be needed at
the event.
The Evaluation team has the responsibility of
creating evaluation forms for every
population that we will be working with
during our program. These populations
include: children at the Christmas Box House,
staff at the Christmas Box House, gallery
participants, gallery staff, and team
members. The evaluation team is in charge of
assessing every measureable output,
outcome, and impact. They will use a method
that will collect both quantitative and
qualitative data. This data will include things
that worked well and things that need to be
improved.

16

Financial Plan

17

Goals

Host our two events without exceeding the $784 that have been allocated for us
Raise a minimum of $1500 and strive to reach $3000
Ensure that all money is accounted for at all times
Maximize the efficiency of the money
Communicate effectively with all groups

Objectives

Monitor the expenditures of each group

Create a Google docs spreadsheet that everyone can edit
In case of computer malfunction we will back these up using a receipt book
Allocating specific amounts of money for each group
Acquiring sponsorships to support calendar cost
Giving businesses the opportunity to buy pages and thus advertise
Have a marketing strategy to attract companies
Setting up different methods for people to donate to the Christmas Box House
International
We will have a Square to allow people to donate with debit/credit cards
Setting up a donation jar for cash
Accepting checks
Making sure the money is safe and accounted for
We have a cash box to keep money safe
Receipt to monitor all transactions as a backup
Minimizing the amount of people handling the money
Using Google Docs to monitor income from calendar sales
Communicate with groups the amount of money that is currently available to spend
Use the discussion board on Canvas
Send emails and call as needed
Coordinate with all groups

Fundraising Plan
Calendars
The total cost for printing 250 calendars is $1237 or $4.95 per unit, according to the quote
given to us from our printing contact. This cost is especially low compared to other quotes due
to the relationship that one of our group members has with the company. We are offsetting
18

this cost by acquiring company sponsorships, whom will be able to buy a page for $100 or a
notable sponsorship for $50. These prices were set due to the fact that attaining a sponsor for
every month would completely cover the manufacturing cost of the calendars. To raise money,
we will sell the calendars at fifteen dollars a-piece. This sale price was determined on
recommendation from the Christmas Box house. If we sell all calendars we will be able to
generate $3750 worth of revenue. Any leftover calendars will be given to the Christmas Box
House as an in kind donation.
Calculations:

Donations
At the gallery event we will have a clearly labeled donation/payment table. At this table people
will be able to make donations via many different methods, debit, credit, cash, and checks.
Doing so makes it very convenient for any individual who wishes to donate money. All
donations will be made directly to Christmas Box International.

Prints and Canvases

Our final method of fundraising will be through selling prints of the drawings that were made
during our art event and canvases donated by the Christmas Box House. Prints will be sold at
$20; this price point was set on recommendation from the gallery and artists in class. Canvases,
due to the fact that they will be originals, will be sold at $30 a-piece.

Handling of Money
Payment Methods
Multiple methods of payments for calendars, canvases, and prints will be made available to the
public. A product and application named Square will be made available through the use of an
iPad and mobile hotspot. This product allows us to accept credit and debit cards. In addition to
the aforementioned method of payment, individuals will be able to use checks and cash for
payment.

Expenditures & Sales

As noted above we will monitor money that is being spent by different groups through the use
of Google Docs, an online spreadsheet that can be edited by everyone. We will also use this
application to track calendar sales. In case this application does not work or fails, we backup all
the information via a receipt book. To ensure proper communication and efficiency one
individual is in charge of paying for items.

19

Donations
All donations will be made out to Christmas Box International. Those include calendar
sponsorships etc. Doing so ensures the timeliness of donations. Our utmost priority is to ensure
the safety and accountability of all donations. In order to accomplish this, all check and cash
donations will be placed in a steel lock box, which is only to be handled by members of the
Financial Team, and will then be given to the Christmas Box. Furthermore, these donations will
be kept track of in the receipt book. All donations made through Square will be deposited
directly into the Christmas Box banking account, thereby relinquishing any need for us to
handle the money. Furthermore, Square has a utility that allows us to monitor and track
money as well, which will be useful in the interpretation of donations.

Result Summary
After deducting the cost of calendars, and including in kind donations and services we were
able to raise $1888.38. This surpasses our minimum fundraising goal. Finally, in terms of pure
sales we raised $1367.20. If Christmas Box House is able to sell all remaining calendars, there is
a potential revenue of $2655. Our calculations are as follows:

Budget
Total Expenses
Category
Food
Art Supplies
Advertising
Total

Budget Remaining

Cost
189.88
39.83
180
409.71
374.29

20

BUDGET EXPENDITURE PERCENTAGES

Food

Art Supplies

44%

Advertising

46%

10%

Breakdown of Expenses
Art Supplies
Item
Paper for Prints
Decorations
Total

Price Per Unit

Units
Total
Vendor
0.557
50
27.85 Pictureline
5.99
2
11.98 Michaels
39.83

Advertising
Type
Flyers
Total

Food
Item
Napkins
Translucent Cutley
Paper Plates
White Plastic
Cutlery
Toothpicks
V8 Juice
Apple Juice
Cranberry Juice
Cranberry Cocktail

Price Per Unit

Units
Subtotal
0.45
400
180
180

Price Per Unit # of Units

0.99
1.79
2.09

Total
2
1.98
3
5.37
2
4.18

Vendor
Smith's
Smith's
Smith's

0.99
0.99

3
1

2.97 Smith's
0.99 Smith's

2.19
1.99
2.39
2.39

2
2
1
1

4.38
3.98
2.39
2.39

Smith's
Smith's
Smith's
Smith's
21

Juice
Ranch Dip0
Vegetable Dip
Vegetable Dip 2
Ritz Crackers
Ginger Ale
Kashi Crackers
Fruit Tray 1
Fruit Tray 2
Fruit Tray 3
Mixed Brownie
Bites
Brownie Bites
Cookies
Gouda Cheese
Deli Cheddar
Cheese
Vegetable Spread
Brie Cheese
Vegetable Tray 1
Vegetable Tray 2
Vegetable Tray 3
Kroger Brand
Crackers
Townhouse
Crackers
Townhouse
Flatbread
Ritz Mixed Crackers
Kroger Crackers 2
Serving Trays
Fancy Crackers
Total

3.89
4.49
3.99
2.99
1.5
2.5
15.32
13.67
13.87

2
2
1
1
2
1
1
1
1

7.78
8.98
3.99
2.99
3
2.5
15.32
13.67
13.87

Smith's
Smith's
Smith's
Smith's
Smith's
Smith's
Smith's
Smith's
Smith's

9.99
3.69
3.99
11.39

1
1
5
1

9.99
3.69
19.95
11.39

Smith's
Smith's
Smith's
Smith's

11.01
2.99
8.99
8.38
8.9
9.1

1
1
1
1
1
1

11.01
2.99
8.99
8.38
8.9
9.1

Smith's
Smith's
Smith's
Smith's
Smith's
Smith's

3.99

3.99 Smith's

3.99

3.99 Smith's

3.99
1.99
3.99
3.49
2.99

1
1
1
2
1

3.99
1.99
3.99
6.98
2.99
223.04

Smith's
Smith's
Smith's
Smith's
Smith's

Calendar Budget
Cost of Manufacturing Calendars: $1237
Calendar Sponsorship Total: $1300
Leftover Sponsorship Money: $63
Calendar Page Sponsorships
Business

Month

Donation
22

Alive and Well

January

Albert Evans Pediatric Dentistry

February

Hanes Window Wizards/Abby White AED &

First Aid Training

March

Omni Electric

April

Arbor Plus

May

Baile Dance Fitness Studio

June

Pizza Hut
Layne Hanson Masonry
Utah Behavior Services
Addiction Hope and Recovery
Artistic Framing Company
Deep Blue Marine Printing
Total

July
August
September
October
November
December

Notable Sponsors
Addiction Recovery Specialists
Marilyn Bruning
Guy Madsen
Total

100
100
100
100
100
100
50
100
100
50
100
50
1050
Amount
50
100
100
250

In Kind Donations
Source of Donation
Businesses
Students
Total

Total
296.25
162.13
458.38

23

IN KIND DONATIONS PERCENTAGES

Businesses

Students

35%

65%

Business In Kind Donations

Business Name
Scheel's
Scheel's
Bald Guy Design

Goods/Service Donated
Gift Card
Hogle Zoo Entrances
Design Services

Estimated
Subtotal
Value
50
146.25
100

In Kind Student
Donations

Student Name
Daniel St. Clair
Kaitlyn Ellsworth
Daniel St. Clair
Aleshia Jex

Goods/Service Donated
Lock Box
Card Stock
Receipt Book
Plastic Covering

Aleshia Jex
Kale Mohar

Non-Toxic Acrylic Paint

Clorox Wipes
Sharpies/Table Covers for Art
Event
Dye Ink Pads

Erin Thompson
Kacee Patrick
Total
Total

Estimated
Cost
Subtotal
17.69
20.02
10.49
16.3
30
11.21
33.02
23.4
162.13
296.25
24

Total Value of In Kind

Donations

458.38

Revenue and Fundraising

Summary of Net Revenue
Revenue Sources
Calendars at Event
Canvas
Prints
Donation Jar
Calendars Students Sold
Leftover Sponsorship Money
In Kind Company Donations
In Kind Student Donations
Total

Price Per Unit

Units Sold
Subtotal
15
52
780
30
3
90
20
6
120
62
1
62
15
21
315
63
1
63
296.25
1
296.25
162.13
1
162.13
1888.38

25

REVENUE PERCENTAGES
Calendars at event

Canvases

Prints

Donation Jar

Calendars students sold

Leftover Sponsorship Money

In Kind Company Donations

In Kind Student Donations

9%

16%
41%
3%

17%

3%

6%

5%

Collection Methods for Sales

Revenue
Raised

Payment Method
Cash
Check
Square
Total

407
135
825
1367

SALES PAYMENT METHOD

PERCENTAGES
Cash

Check

Square

30%
60%

10%

26

Risk Management Plan

27

Goal
To minimize risks for our program and provide a detailed plan on what to do in case
emergencies arise.

Objectives
1. To assess the possible risks involved with the art program and gallery showcase.
2. To follow the risk management and emergency procedures that the Christmas Box
House and Local Colors Gallery have outlined.

The Venue
Christmas Box House
The Christmas Box House is a local shelter that provides safe, short-term housing for youth.
They have four houses that hold children ages 0-12, teen girls 12-18, teen boys 12-18,
and teens "at risk". For our project we will be working every group except the at risk youth.
We will be splitting up among the houses for the painting activity.
The Christmas Box House is located at 3660 S. West TempleSalt Lake City, UT 84115

Local Colors Gallery

Local Colors is an art gallery that is a cooperative space for local artists to showcase their
work. They have agreed to host the gallery event.
Local Colors is located at 1054 E. 2100 S. Salt Lake City, UT 84106

Rules and Regulations

We will not take pictures of the children at the Christmas Box House
We will not release names of the individuals from the Christmas Box House
We will not charge an entrance fee at Local Colors, because it is against policy
Every student will receive a background check and orientation prior to working with the
children at the Christmas Box House
If any injury happens, we will report to the Christmas Box House or Local Colors, so an
incident report can be filed
Every student and volunteer will be informed of emergency procedures prior to events

Roles of First Responder

The person with the highest certification will act as the first responder until the appropriate
medics arrive on scene if needed. Our first Responder is Jenna Dowdle

28

Emergency Procedures
We will follow the Christmas Box House and Local Colors procedures on how and what to do in
case of an emergency. We requested and obtained documentation of the facility procedures.

First-Aid
At the Christmas Box House, in the need of first aide, we will pass the children off to Christmas
Box House. If staff is unavailable we have placed a first-aid and CPR certified student per age
group. At local Colors, we have assigned Jenna and Abby to be in charge of first-aid and CPR.
They are both certified and both will bring their first-aid kit and certification to the gallery event
on December 6th.

Poison Control
Our Program will have a high risk for paint ingestion, paint on skin, or paint in eyes. We have
supplied adequate staff to monitor the participants during the activity and reduce the risk of
paint ingestion, paint on skin, or paint in eyes. We also bought non-toxic paint to ensure no risk
if children ingest or get paint on themselves. In the event of ingestion of the art supplies, we
will call poison control and provide care based on their advice.
Poison Control number: 1-800-222-1222

Occupancy
The Christmas Box House and Local Colors gallery will monitor the locations to ensure our
program does not exceed the maximum occupancy number.

Weather
In the event of a snowstorm, we will bring ice melt to place on the walk ways to ensure our
participants do not slip on the ice.

Parking
We will make sure that the parking near the gallery is accessible and that the participants have
a safe way of getting from the parking lot to the gallery.

ADA Standards
We will make sure that our program follows ADA rules and regulations. For those with
disabilities, we will provide accommodations in our art projects. We will also make sure that we
set up the art gallery in an accessible manner. In order to prevent tripping, before each
program will remove as many tripping hazards as possible or put up warning signs to caution
guests.
29

Food Handlers
Anyone who administers or works with the food or drinks must have an up to date food
handlers certification. In addition:

the people working with the food must wash their hands prior to working around the
food.
anyone with long hair, must secure their hair prior to working with the food.
anyone handling food during the event is not allowed to work with money.
we will not allow any home cooked food to be served during the event.
the only students allowed to handle food are Tasha, Natalie, and Shannon. All are up to
date on food handlers certification.

Donations/ Handling Money

If guests want to make a donation, we will direct them to designated donation boxes
throughout the gallery. If the guests want to buy art from the gallery, we will direct them to the
gallery personnel. We will also collect our share of the proceeds after the gallery, which is
equivalent to 10% of all sales.
We will take appropriate action to record all donations and income so that we know exactly
how much money we receive and ensure that none of it gets lost.
Dollars and currency will be kept in a lock box to ensure none gets stolen. Credit card payments
will be taken through secure methods on site to ensure that the ID number and name of the
credit card holder are kept safe during the transaction and appropriate measures are taken to
prevent any kind of theft or fraud.

Photos
The Christmas Box House does not allow photos to be taken of the children, so we will make
sure that no photos are taken of the children while at the Christmas Box House. We have been
approved to take photos of the childrens art pieces as long as there is no name associated with
the artwork. All childrens artwork that we want to sell or make into a calendar has to be
reviewed by the Christmas Box House. We will provide a photo release waiver at Local Colors
gallery, so we can take pictures of our event:
I hereby give permission for ARxT SLC to take my picture at the Local Colors Gallery. I give ARxT
SLC the right to use my photo in their Special Event Program Plan Portfolio for the Parks,
Recreation, and Tourism department at The University of Utah.

30

Therapy Claims
We do not claim to provide any form of therapy while working with the children. If the children
bring up their past experiences or want to talk about their past we will reassure them that they
can discuss their issues with their therapist at a later time.

Supervision
When working with the children, we will make sure that each child has constant supervision.
We have provided 8 students to help out with the 0-12 age group, 6 for the teen girls, and 5 for
the teen boys. The amount of students in each group will ensure that the children from the
Christmas Box House will have a good student to participant ratio.

Backup Plan
In the event that certain details dont go as planned, we will be prepared with backup plans:

Each age group will have a backup art project in the event that the first art plan is not
successful.
If the date needs to be changed for the event at the Christmas Box House, we will work
with them to reschedule our program.
We have over-scheduled students in each age group in case students dont show.
If the gallery date falls through with Local Colors, then we will make an online gallery to
showcase the childrens work.
In Case the Calendars are unable to me made or printed, we will raise money through
sales of the childrens prints and other charitable donations.

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Marketing Plan

32

Goal
To promote the ARxT SLC gallery event to the Salt Lake City community through a variety of
media outlets and marketing mediums.

Target Audience
We based our target audience on the gallery event and the type of venue it was. The target
audience was adult men and women living in Salt Lake City, Sugarhouse and the surrounding
community, with specific emphasis on those already engaged in the local art community. This
population seemed to be one that would most likely attend the gallery event and have money
to donate.

Objectives/Strategy

Create a unique logo that captures the essence of both the art project at Christmas Box
House and the gallery event at Local Colors.
Design and print 500 captivating, full-color flyers that were distributed on campus, and
to businesses and organizations throughout the Salt Lake valley, with focus on the
downtown and Sugarhouse area.
Started a Facebook page that served two purposes
a.) Acted as an informative website for the event, containing important
information about the date and time and provide an online, public message
board to send out important updates regarding the event as the need arose.
b.) Allowed for a Facebook marketing campaign that was designed to reach out
to local businesses and organizations by sharing a media flyer and request
they post it to their respective Facebook wall.
Communicate with both Local Colors and Christmas Box International to ensure they
had the marketing material they needed to promote the event as they saw fit. Local
Colors sent out an email blast to their list of contacts using the web-based marketing
flyer we created. This email blast went to over 1,000 individuals within the community.
Create a public service announcement that was sent to local radio stations.
Contact local television and print news agencies and ask for on-air or print promotion of
the event.
Added the gallery event to web-based event calendars that reached our target audience
of community members already engaged in the art community. All three of the
companies below share that target audience to some degree.
1.) City Weekly
2.) Catalyst
3.) SLUG Magazine
Support the entire ARxT SLC team in their individual efforts to sell sponsorships for the
2014 Calendar by creating an informative email flyer about the event and becoming a
33

calendar sponsor. This flyer was sent out as a follow-up to local businesses that had
already been contacted by phone or in person about the sponsorship.

Budget
The ARxT SLC marketing strategy creatively utilized media and marketing outlets that required
little to no financial input. In-kind donation of design services from a graphic artist allowed for
professional design of flyer and logo at no cost. A small budget has been established for the
printing of flyers and an online event calendar fees

Itemized list of costs:

500 flyers printed

$180

Online Event Calendar Fees

$5

Total Marketing Budget

$185

Promotional Material
Flyer

34

35

Facebook Page

36

The U niversity of U tah, Parks, Recreation and Tourism Therapeutic Recreation students have
teamed up with Christmas Box I nternational and L ocal Colors Gallery to create a unique program
called ARxT SL C.
H ere are the details:
On Saturday, N ov 23 rd, the therapeutic recreation students will be guiding the children at the
Christmas Box H ouse in Salt L ake City in an expressive art project. Each child will create his or
her own masterpiece, which will then be prepared for exhibit at L ocal Colors Gallery in
Sugarhouse on D ec 6th from 6pm-9pm. This exhibit is free to the public and will also provide an
engaging opportunity to learn how to become and advocate for abused and neglected children in
our community.
Along with the art exhibit a full -color; 12-month calendar for 2014 will be created featuring the art
created by the children. The calendars will sell for $15 each and all proceeds will go to benefit
Christmas Box I nternational.
We are currently looking for calendar page sponsors. We will produce 250 calendars, which will be
sold to local business, families and individuals within our community. Page sponsorship will cost
$100 and is a considered a 100% charitable donation. Your business name and/or logo will be
exclusively featured at the bottom of one page of the calendar. This is an excellent opportunity to
get your business name out into the community in a unique way that is also supporting a valuable
organization.
Also, calendars make great holiday gifts for co-workers, clients, patients, vendor s, family and
friends and they are available to order now! Calendar purchases are also considered a charitable
donation.
Please reply to this email if you are interested in calendar sponsorship, purchasing calendars and/or
wanting to donate in any amount to C hildrens Box I nternational.
M ake checks payable to: Christmas Box I nternational . A receipt for your donation will be mailed at
a later date.
https://www.thechristmasboxhouse.org
http://www.localcolorsart.com
https://www.facebook.com/ARxTSLC
http://www.health.utah.edu/prt/Undergraduate/programs/tr.html

37

Public Service Announcement:

Public Service Announcement

From:

Christmas Box International &

University of Utah Recreation Therapy Students
The University of Utah
Salt Lake City, Utah 84112

Contact:
Phone:
For Use:

Kerri Hanes
801-839-9779
now to December 6th

30 Second Announcement:
Recreation therapy students at the University of Utah and Local Colors gallery
have teamed up to bring you a unique childrens art exhibit featuring art created
by children at the Christmas Box House. Prints and calendars showcasing the art
will be available for sale the night of the exhibit. This one night event will take
place Friday, December 6th from 6pm-9pm at Local Colors of Utah gallery in
Sugarhouse. All proceeds will go to the Christmas Box International. Parking is
limited, please use public transportation.
For more information visit:
www.facebook.com/ARxTSLC
Event: ARxT SLC
Date: December 6th, 6pm-9pm
Venue: Local Colors of Utah Art Gallery
Address: 1054 E. 2100 S.
Sugarhouse, UT 84106
801-363-3992

Christmas Box International is a 501-c-3, non-profit organization. The

Christmas Box International partners with local, national and international
communities and groups to prevent child abuse and to improve the quality of
life for children who have been abused or neglected.

38

Facilitation & Management Plan

39

Goal
Obtain a facility that will be able to facilitate a successful gallery show.

Objectives

Raise funding and awareness for Christmas Box House International.

Ensure a successful gallery show through our connections at Local Colors.
Create a fun and safe environment for the children at the Christmas Box House.

The Venues
The Christmas Box House
The Christmas Box House was donated by Richard Paul Evans and is home to three different
youth demographics. Children from 0-12 years of age, teenage boys, and teenage girls.
Christmas Box House Contact: Jenna Dowdle

Local Colors Gallery

Our gallery stroll will be held at Local colors, located at 1054 E. 2100 S. in Sugarhouse. This
gallery hosts a diverse array of artists ranging from painters, potters, carver, photographers,
and many more. The entire gallery is holding a gallery stroll on December 6 which ARxT SLC will
be participating in.
Local Colors Gallery Contact: Hayley Leishman

Supplies needed for Christmas Box House

Cardstock and Clorox Wipes
For the actual event at the Christmas Box house Kayt will bring the cardstock for the different
age groups to paint on. She will also bring the Clorox wipes for the clean-up.

Paint and Plastic Table Covering

Alisha has access to non-toxic paint that she will provide along with a plastic table covering for
the tables at the Christmas Box House.

Brushes
Natalie will bring the brushes from her work. These brushes will be returned to Natalies work
afterwards.

40

Supplies needed to get Calendars Ready to Sell

Scanner
Abby will be in charge of scanning all of the pictures and getting them ready to upload in the
calendar.

Printing of the Calendar

Kerri is in charge of the overview of the printing of the 250 calendars.

Designing the Calendar

Operations team is designing and finishing the calendar. They are contacting the businesses
that want to buy ad space and will be organizing the layout of the entire calendar. These
calendars will be sold at the event and outside of class.

Supplies needed for the gallery

Food
The food for our event will be purchased at Smiths Marketplace. The financial team will be in
charge of buying the food and bringing it to the gallery on the night of the event.

Paintings
Leaders are in charge of getting the scanned copies to and from the event.

Tree with thumb prints

Kacee is responsible for designing a poster of a tree. This will be an interactive activity for the
audience at the art gallery. People who choose to participate have the opportunity to put an ink
thumbprint with one word expressing how they felt during the gallery.

Ink Pad and Alcohol donations

Kale will provide these donations for the art piece that will be created at the gallery with the
help of the gallery participants.

Donation Box
The donation box will be provided by the Facilitation and Management team. This donation box
will be used at the gallery to allow the gallery participants who do not want to buy calendars or
artwork but would like to donate to our cause.

Name Tags
Erin will provide the name tags for the event at the gallery. These name tags will be worn by
each group member during their scheduled shifts.
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Hotspot
Kerri will bring the hotspot to the gallery for us to be able to use the square for transactions.
The hotspot will be tested before hand to ensure that it will be usable at the event.

Brochures
Kerri and Shar are going to bring the brochures and literature for the Christmas Box house
international. We will have them set out for the people at the Art Gallery.

Ice Melt
If the streets are icy Daniel will bring salt to spread on the sidewalk around the gallery.

iPad
Kayt will bring her iPad to use with the Square.

Square
Hailey is in charge of bring the square to the gallery. This will make it easy for customer to use
credit and debit cards.

Money Box
The financial team will bring the money box along with extra bills for change.

Notebooks
Mackenzie will provide the notebooks for the evaluation team to utilize by writing down what
they see.

Plaque
A plaque will be made by Mackenzie that states that all the painting bought that were made by
the children at the Christmas Box house all the proceeds will go directly to the Christmas Box
house. It will go on to say that the artists will donate 10% of the money that they sell tonight
from their paintings.

Camera
Aleshia will bring the camera and take pictures of the event, and of each of the students for the
SEPPP.

Photo Release Form

Hailey will make a photo release form so that we can use the photos taken at the event to use
after the event in the future.

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Timeline for Christmas Box House

November 23, 2013
10:00 - 10:45: The entire team will complete an orientation with a representative of the
Christmas Box house. The proper paperwork will be completed prior to our arrival.
10:45-11:00: After finishing the orientation, the entire team will break up into their age groups
to set up for the art activity.
11:00-12:00: Each team will implement their art activity with the children of the Christmas Box
house. Proper staff supervision will be provided.

Age group 0-12 will work with paint and matchbox cars. Matchbox cars and cookie
sheets are needed, this will all be provided by Kayt. There were also be music playing in
the background and the speakers and iPod will be provided by Erin. If the children finish
early the backup plan is to read a book.
Teen girls will use Markers. Each girl will pick something that they want to draw and
make it a 3d type image on the page with the markers.
Teen boys will use music to invite a more creative painting atmosphere. The boys will
paint how they feel when they listen to the different music.

12:00-1:30: The entire team will participate in a clean-up of the facility. Art supplies will be put
away, borrowed equipment will be turned to the proper owners and artwork will be collected
for scanning.
12:30-3:30: The leaders will take the paintings to Abbys house to scan them into her computer
and then bring them back to the Christmas Box House so the children will be able to keep their
artwork.

Timeline for Local Colors Gallery

December 6th
05:00 -6:00: Leaders and the facilitation and management team will arrive early to set up all of
the equipment for the event.
Tables
Brochure/other literature
Setup money table
Square, money box
Set up food table
Water jug, cups, utensils, food, napkins

43

6:00-9:00: There will be two members of our team in our space of the gallery. They will be in
charge of collecting donations, giving out brochures and providing information about youth
services and Christmas box house and selling calendars.
6:00-6:30-Erin & Aleshia
6:30-7:00-Kayt & Kerri
7:00-7:30-Kacee & Kale
7:30-8:00-Casey & Jenna
8:00-8:30-Shar & Hailey
8:30-9:00-David & Kayla
There will also be specific assignments given to group members throughout the duration of the
gallery.
Kerri: Making sure even flyers are stocked and replaced as needed
Shannon, Natalie, & Natasha: Responsible for all food handled and served
Financial Team: In charge of the donation Box/ Square app and all money handled
Jenna: First Aid
MacKenzie, Natasha & Kayt: Will make labels for paintings
9:00-9:30: All of the students will participate in clean-up of the gallery, making sure that trash
was thrown out and tables were put away. All of the equipment that was borrowed will be
returned to the owners. The students will ensure that nothing is left behind for the gallery
employees to clean up.

44

45

Evaluation Plan
46

Process
We have multiple ways that we plan to evaluate our program. Through working with the
Christmas Box House staff and children, Local Colors Gallery, gallery participants, and our
classmates, we will be able to have multiple sources to evaluate and rate our success.

Program Plan
We plan to evaluate that our mission, vision, and values were met throughout the entire
program. Our first objective will be to see if the children enjoyed the experience by having
them fill out a survey before our art activity and then fill out the same survey after the art
activity. We will also be able to observe this when we are doing the art activity with the
children. At the Christmas Box House (CBH) we divided our evaluation team so one person went
to each of the houses.
David/Jenna went to the teen boys house.
Kayla went to the teen girls house.
Erin went to the 0-12 house.

Evaluation of Children
An example of the childrens survey is provided below:

Did they choose to participate in the activity?

Did they put a full effort into the activity or did they do it because everyone else was doing it?

47

Did this experience help them or have an influence on them?

Evaluation of Staff
Christmas Box House
In evaluating the staff at the Christmas Box House we gave one survey to each staff member to
fill out while we were nearing the end of our art activity. In this survey we wanted to get a good
idea if the art activity we did with the children was useful in any way. We asked questions a
little more personal such as: how long they have worked at the Christmas Box House or what
their position is, to gain a better idea of their experience when it comes to working with
children. David, Jenna, and Kayla all returned the completed surveys to Erin to take home and

48

store for future use of the evaluation. An example of the staff survey is provided below:

Gallery Evaluation
With our evaluation at the gallery, we will be able to see if people would want to work with the
Christmas Box House in the future. We will use our evaluation forms at the art gallery to see if
the participants became more aware of the Christmas Box House and would like to be more
involved with the Christmas Box House in the future. The goal was to have each student find
two gallery participants to complete a survey at some point during the gallery; this would give
us roughly 40 completed surveys. Two clipboards were floating around the gallery that the
student could go pick up when they were ready to have a survey filled out. Then, the student
would turn in the completed survey to a folder in the office we were storing our coats. At the
end of the night Erin took the surveys home to add to the growing pile of evaluations. We will
also be able to evaluate this by how many calendars we sold. People will more likely purchase
calendars if they truly enjoy the artwork that the children did. An example of the gallery survey:

49

Planning
We will be able to evaluate how well our planning went by how successful others perceived our
program to be. Gaining feedback from multiple different populations will let us know how we
did as a group. This feedback will provide us with an idea of what we could have done better
and things to keep in mind for programming in our future professional careers. Issues we plan
to evaluate and address are:
Did we truly meet our goals and objectives?
If something did not turn out like we planned it would, was it something we did wrong or was it
something we could have prevented?

Outcomes
We will be able to fully evaluate the outcomes with many different forms of evaluation
distributed to our respective populations. This will provide evidence to see if the direct
outcomes were met and be able to analyze where things might have gone wrong or where
there could have been improved. We will also work with the financial team on how much
money we raised and if we met our goals. By working with the CBH we will be able get their
direct feedback about the outcomes we are hoping to make. We will work with the staff and
the children to do formal and informal evaluations by having each evaluation team member
work directly with them by having the surveys filled out.
David/Jenna went to the teen boys house and gave surveys to the children and staff.
Kayla went to the teen girls house and gave surveys to the children and staff.
Erin went to the 0-12 house and gave surveys to the children and staff.
Possible questions that correlate with our outcomes may include:
Outcomes
Increased confidence in children
Christmas Box House providing more
opportunities for children
Increase awareness of the Christmas Box
International
Increase positivity toward the Christmas Box
House
$1000 in donations

Questions
Do you feel more confident after completing
this activity?
Do you think the Christmas Box House will
provide more art opportunities for the
children?
Did you know about the Christmas Box House
before coming to this event? Do you feel like
you know more about the organization now?
Do you feel that the Christmas Box House is
providing a good service for abused and
neglected children?
How much money did we raise to donate to
the Christmas Box International?
50

Impacts
Since this is a one-time project, we are unable to really evaluate the impacts for the program
plan. If we were doing this event on an annual basis we could go back and speak with the
Christmas Box House about if our long term impacts were met. We would also be able to work
with Local Colors Art Gallery and see if they noticed if any of our impacts were met after our
event.

Methods of Data Collection

Questionnaires and informal interviews are methods we will use to gather data. We have come
up with different questions, both quantitative and qualitative, for our questionnaires.
Questionnaires for the staff at the Christmas Box House, along with the children at the house,
people who attend our gallery, and students in our TR group. We will also have people from our
group assigned to observe and take notes while they are with the children.

Quantitative
For the quantitative data we are going to look at how many people attend our gallery, the
number of calendars we sell, and how much money we raise. Some of the questions in our
questionnaires will have number scales, and our budget will also provide quantitative data.
Local Colors Gallery keeps track of how many people attend the gallery, so we will receive that
information from the gallery staff member at the end of the evening. The financial team is in
charge of all calendar sales and donations.

Qualitative
We will have open ended questions on our questionnaires, and informal interviews with the
children at the Christmas Box House. We will also have the observations from the people in our
group who talk to the participants at the art gallery about the art pieces and the children who
painted them. By sharing stories from the Christmas Box House it will help to create a personal
connection to the audience.

TR Group Evaluation
After the event we will have a questionnaire for our TR group to fill out to get each members
opinion on how well we met our goals. The point of this evaluation is to gain a better
understanding of our thoughts on the program and things we would do differently in future
programs. Jenna will distribute one survey to each class member on the last day of class
(12/13/13) and then collect them for analyzing. An example of the class evaluation is as follows:

51

52

Results of TR Evaluations
After analyzing results of the class evaluations, Jenna found that 2/17 found this event kind of
helpful, 1/17 was indifferent, 6/17 found this helpful, 8/17 found this programming extremely
helpful in preparing for their future in PRT

How helpful was our SEPPP in

preparing you for your future in PRT?
12%

6%

kind of helpful
indifferent

47%

helpful
35%

very helpful

We also found that many people enjoyed working in different groups and getting to really know
the different parts of programming and will be able to use the skills that they have learned in
their future careers. We have more details of conclusions and recommendations listed in Data
Synopsis below.

Indicators of Outcomes Met

Increase Confidence in Children at the Christmas Box House
By doing a dependent/paired tests with the children at the Christmas Box House, we found that
all of the children that participated had an increase in confidence from before the activity to
after.
10/12 children said that they were extremely confident by the end of the project.
12/12 children said that their confidence increased from the beginning of the activity to
the end.

Increase Interest in Art Programs at the Christmas Box House

By informally observing the children during the activity, many David, Kayla, Erin and Jenna
made observations that most of the children mentioned that they enjoyed the art activity and
many of them asked if our TR group would come back and do an art activity with them again.
53

We also found, from our evaluations that we gave to the staff members, that 7/7 staff
members would like to see us come back and do artwork with the children.

Help Christmas Box House Provide More Opportunities for the Children
By raising over our goal of $1000, we are able to help the Christmas Box House afford many
more things that the children at the Christmas Box House will need.

Increased Awareness of the Christmas Box House to the Community

After analyzing the results from our evaluations at the Local Colors Art Gallery Event, we found
that there was about a 25% increase in community awareness from those that attended the
Event.

Increased Positivity towards the Christmas Box House

We found that 35/35 people who filled out evaluations at the Local Colors Art Event were more
likely to donate, volunteer or get involved with the Christmas Box House and the services and
activities that they provide.
Results from Local Colors Art Event questionnaire for the 2nd and 3rd question
Min:

Max:

10

10

Average:

4.464286 6.914286

Difference: 2.45

Raise $1000 to Donate to the Christmas Box House

We overall raised about $2400 in donations for our program. According to the financial team,
after costs we were able to donate about $1200 to the Christmas Box House. The Local Colors
Art Gallery was also going to continue to sell calendars after the event to raise more money to
donate to the Christmas Box House.

Have 75 People Attend Event at Local Colors Art Gallery

We exceeded this goal by having about 110 people attend the event at the Local Colors Art
Gallery.

54

Indicators of Impacts Met

We would be able to better measure our impacts if this program were to run for a long period
of time.

Encourage Healthy Coping Outlets for Children at Christmas Box House

If this program were to continue, we would be able to measure if the children seemed to have
less anger and frustration if they continue to do these art activities

Create Long-Lasting, Meaningful Experiences for the Children

We would be able to see if these children ask to do these art activities in the future or if they
ask if we are coming back or not. By them asking these kinds of questions to the staff at the
Christmas Box House, we would be able to see that we really made an impact on the children.

More Successful Home Placement for Children

To see if this impact was met, we would have to work very closely with the staff at the
Christmas Box House to see if the children seemed to be happier in future home placement
after doing this activity at the Christmas Box House. We would see if there was any correlation
between the two.

Increase Art Interest among Youth

From both the art activity at the gallery event, we would see if the children at the Christmas
Box House seemed to become more interested among youth at the Christmas Box House and
those children that attend the event at the Gallery

Increase Community Participation for Christmas Box House

We would be able to work with the staff at the Christmas Box House to see if more people
volunteered at the Christmas Box House because they became more aware of the services that
are provided after our event.

Increase Funding for Christmas Box House

We were able to see our own donations that went to the Christmas Box House increased the
funding, and we would hope to see this amount raised increase every time this event was held.

Increase Awareness for Local Art

If this program continued, we would be able to continually evaluate if the number of people
that are going to the Local Colors Art Gallery increases over time.

55

Data Synopsis
We were pleased with our results of the event. All of our goals and objectives were met, and
some even exceeded. From our results we found that by creating art with the children it
increased their confidence and encouraged creativity through art as an outlet. Many staff
members at the Christmas Box House have worked there for several years; all of their surveys
portrayed positive feedback concerning the program we were putting on for the children. The
surveys we distributed at the gallery showed a positive increase in participant awareness of the
Christmas Box House. Finally, the surveys that were dispersed to the class all showed that all
students felt this programming opportunity has prepared them for their future in Parks,
Recreation, and Tourism.
Recommendations for the future include: improvement on communication and organization.
From the surveys gathered in class several people mentioned the lack of communication at the
beginning of the project programming. It was difficult to get a hold of people whether it was
text, email, canvas, etc. A solution for this would be to require everyone in class to check a
given source on a regular basis. The more complex the task, the more often these sources need
to be checked. Organization was a problem in the sense that it was difficult to find times that
worked for everyone to meet outside of class. Getting off track in our Friday lectures was also a
problem because people often got off topic and decisions were not made in a timely manner.
Finding time for everyone to meet will always be difficult, but laying out a meeting schedule
at the beginning of our project programming or by simply meeting in smaller groups may
increase the chance of student participation.

Conclusion
In the end, we as a class found this project to be very challenging but rewarding. We have
overcome many obstacles and have learned the skill of adaptation. This project as a whole has
been a very powerful experience that has taught us many life skills like: putting on a good show,
communication, and being professional. We are excited to continue on this educational
adventure of Parks, Recreation, and Tourism!

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A Special Thanks to our Sponsors

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