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Wanderley Corino Nunes Filho
Prof Dr Anna Maria Grammatico

Tpicos de Discurso

Notes on A Social Theory of Discourse written by Norman Fairclough.

Every person has an ideology, and ideology in itself does not have
values neither positive nor negative. Thus, ideology reflects the way a person
sees the world. By having a set of values so internalized, people are led to
believe that their principles are the most neutral as possible and they tend to
face ideology as a conscious sort of manipulation against their beliefs. That is
why Norman Fairclough affirms that:
It should not be assumed that people are aware of the
ideological dimensions of their own practice. Ideologies
built into conventions may be more or less neutralized
and automatized, and people may find it difficult to
comprehend that their normal practices could have
specific ideological investments. Even when ones
practice can be interpreted as resistant and
contributing to ideological change, one is not
necessarily aware in detail of its ideological import.
(Page 90)

However, the author priories the idea of ideology being a dynamic

process rather than static as believed in a textual perspective, in which sees
ideology residing in the text:
I prefer the view that ideology is located both in the
structures (i.e. orders of discourse) which constitute the
outcome of past events and conditions for current
events, and in events themselves as they reproduce
and transform their conditioning structures. (Page 89)

The dynamic face of the ideology, as mentioned before, is made clear

in the excerpt below, since it emphasizes that it is not an object isolated from
human practices and pervades the way we are interact with it:
Discourse as an ideological practice constitutes,
naturalizes, sustains and changes significations of the
world from diverse positions in power relations. (Page