KELSEY SUTHERLAND

E-Mail: klsutherland222@gmail.com

Phone: (708) 269-8221

Experience
ID Public Relations Talent Intern (Los Angeles, CA)
May 2014 August 2014
Covered for a publicists assistant by creating clients event and travel schedules, confirming hair/makeup/styling holds, and
handling emails and telephone calls
Serviced daily press coverage, wrote bios, and created press kits, quote sheets, and status reports for client teams
Assisted the Brands team with media check-in, talent handling and talent escorting at the 2014 Young Hollywood Awards
Assisted the Creative Communications department develop a product name, concept, verbiage, and branding for a new client
Roger Eberts Film Festival Public Relations Director (Champaign, IL)

October 2013 Present

Initiated strategic PR plans for the 2014 and 2015 festivals which resulted in a more routine distribution of festival pass sales
Composed press releases that successfully pitched the Festival to over 500 national media outlets with placements in many
publications such as Variety, IndieWire, Chicago Sun-Times, and USA Today
Maintained continued relationships with valued media, handled all press inquiries regarding the festival, publicity related calendars,
archives, and lists

Mavrick Artists Agency Intern (Los Angeles, CA)

June 2013 August 2013
Negotiated contract provisions during initial and renewal contract signings
Managed relationships with clientele, casting directors, production studios, and representative teams via virtual and in-person
communications
Entered and updated auditions, callbacks, and bookings into proprietary database and casting service websites
Scheduled appointments, coordinated day-to-day proofs and submissions, and rolled a high volume of phone calls
Chicago Sun-Times: SPLASH Events Intern (Chicago, IL)
December 2012 January 2013
Arranged 40 media agreements between outside events and SPLASH to earn SPLASH sole print media sponsorship
Organized SPLASHs 2013 Master Calendar of Events and assembled the 2013 Media Kit, outlining SPLASHs circulation,
readership, calendar, and ad specs
Doubled SPLASHs Facebook page followers from 1,500 to 3,000 and assisted with An Evening with the Chicago Bulls event
Collaborated with the assistant editor to write the year-end cover issue focusing on Scottie Pippen (retired Chicago Bulls player)
Vince Camuto - Campus Manager/Lead Brand Representative (Champaign, IL)
July 2012 June 2013
Developed the fashion-oriented Vince Camuto brand on Illinois campus
Helped launch and drive traffic to the Vince Camuto on Campus Facebook page from zero to over 16,000 likes by
producing weekly content of photo collages and videos
Executed live tactics, digital sweepstakes, and digital contests by developing marketing plans and completing promotional visits

Education
University of Illinois at Urbana-Champaign
August 2011 December 2014
Bachelor of Science in Advertising
GPA: 3.89/4.00
Public Relations Certificate, Communications Minor
Affiliations and honors: Deans List, James Scholar, National Society of Collegiate Scholars
The Illinois Chapter of Public Relations Student Society of America
President
May 2013 August 2014
Led the Universitys sole PR organization to further develop the program, overseeing chapter operations for the 100+ members
Corresponded with executive board members to plan bi-monthly meetings, workshops, events, and annual Chicago Networking Trip
Secretary
August 2012 May 2013
Co-founded the University of Illinois chapter of PRSSA to further enhance the current PR program
Developed and distributed weekly newsletters and assembled meeting minutes for the 100+ member organization
Delta Gamma Fraternity (Womens) Iota Chapter
Vice President Programming
November 2012 January 2014
Served as one of eight Head Officers of the Sorority and a guiding leader of the 200+ member organization
Acted as Event Chairwoman structuring the semesters master calendar of events, coordinated and hosted Sisterhood Events and
Chapter meetings, and monitored the electronic operations of the Chapter, including tracking officers completed tasks
Director of Senior Programming
November 2011 - November 2012
Delivered weekly Senior of the Week recognition presentations, organized Senior Week, and served on the Chapter Management
Team