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It is no-one's responsibility.
Personal pronouns (words like I, you, he, she, it, we, they) indicate the possessive by
becoming a whole new word. These new words are already possessive, so they don't
need an apostrophe: my, mine, your, yours, his, her, hers, its, our, ours, their, theirs.
Note that none of them has an apostrophe.
The house is yours.
The dog broke its leg.
She said the book was hers.
They claimed it was theirs.
But really it was ours.
It's means it is or it has. There's no such word as its'.
2. To indicate missing letters in the middle of words or phrases.
You can't have it.
Don't do that!
I'd like an ice-cream, please.
We'd better hurry.
But we don't always use apostrophes:
15, Elm Rd.
St Matthew Passion
Photo is short for photograph.
It is easier to say CD than Compact Disc.
In the cases where you wouldn't use an apostrophe in the singular, don't use it for
the plural:
I had one photo.
They had two photos.
We sell CDs and DVDs.
I was born in the 1960s.
But we say this CD's broken because it's a short form of this CD is broken.
3. Sometimes to indicate the structure of unusual words.
A few words are sufficiently confusing that we want to indicate to the reader how
the word is constructed. The apostrophe can be used for this if it is really necessary,
but mostly it isn't.
He bcc'd a copy to all the managers.
Mind your p's and q's.
Dot your i's and cross your t's.
A list of do's and don'ts.
But you might consider:
He sent a blind copy to all the managers
Mind your ps and qs
Dot your is and cross your ts
A list of DOs and DON'Ts.
There's no need for it in:
She got three As in her exams.
All our CDs are perfect.
We sell videos.
I'd like two cappuccinos, please.
The apostrophe is used to show a connection between two things: if a dog has a
bone, it's the dog's bone. But sometimes there is no possessive connection.
Sometimes the relationship is adjectival, not possessive:
Accounts department
Sports car
The accounts don't have the department, and the sports don't have a car it's a
department of type "accounts", and a car of type "sports". We could just as well have
written:
Marketing department
Two-door car
A department of type "marketing" and a car of type "two-door". Clearly not
possessive.