Executive Summary

Research shows that college students get the least amount of sleep when compared to
other groups of Americans. Its understood early on that caffeine is your best friend and that
conditions will only get worse when pursuing education after undergrad. Classes, work, student
organizations and long weekends tend to wear on the body during the college years and
eventually causes stress during crunch time. However, as a freshman living on campus, the
greatest luxury is being able to bail on your responsibilities in the middle of the day to go home
and take a much needed power nap. But when youre off campus, you are forced to sleep in
open areas with awful noise, traffic, and uncomfortable arrangements that make it nearly
impossible to take a break when you have one.
Colleges are now doing more to accommodate students who commute to campus. The
University of Michigan and SCAD here in Georgia are a few schools that have already adopted
designated napping area in the library where students can lay down on a cot and take a
breather while studying for exams. (Waxman, 2014) While this has not been adopted here, at
the University of Georgia, the idea is up in the air. With the MLC now being open 24 hours,
surely the university will catch on to the fact that a convenience like this will make students
study longer and harder. As a college senior, I can remember going home to take a nap and
waking up an hour and a half after my final had started. Situations like this happen all the time
with sleep deprivation being compared to binge drinking in the effects that it has on GPA and
performance. (Celmer, 2014) The Let the Big Dawg Sleep app is a precursor for this
innovation that will surely take place soon. The app will get both students and faculty thinking
about the need for this accommodation because studies show that information is retained
better when students are rested.
Let the Big Dawg Sleep was created using an online prototype builder called Ninja
Mock. The website allows users to pick common IOS features and buttons to build out the app
so that it can be showcased and pitched. Drag and drop features make the website easy to use
and display to an audience. Both students and staff agree that an app like this for the University
of Georgia is much overdue and should be put into the works as soon as possible. While the
website does not allow for actual coding like more advanced programs, it does provide a
sufficient wireframe for capabilities and can highlight areas for improvement. The app provides
a strong base on what the needs for a program like this include.

Bibliography
Celmer, L. (2014). Poor sleep equal to binge drinking. American Academy of Sleep Medicine.
Waxman, O. B. (2014). Napping Around. Time Magazine.

Team Members
I provided a majority of the leg work for this project. However, I was able to consult my
professor and a group of classmates with similar majors on how to bring this app into being. As an MIS
major, an app seemed to be the simplest route in resolving an issue like this one. I combined my
knowledge in UI along with my experience with using hundreds of apps to make a very simple and plain
model for a reservation system. My contact information is included below.

John Wood
UGA MIS 2014
woodjohn@uga.edu
404-217-2458

Project Description

Any college graduate knows how important sleep is when your days expands well over a typical
work day. More importantly, the sleep must be convenient. College students do not operate on
traditional hours so they need to be able to sleep whenever they want to, on campus or off. Let the Big
Dawg Sleep gives students the ability to reserve a space on campus in a quiet environment to take a
nap. Often times, students are forced to go to sleep in loud open areas with no privacy. This causes
students to revert to sleeping in the classroom or being sleep deprived. While this space has not yet
been created here at the University of Georgia, schools across the globe are fulfilling this need. Let the
Big Dawg Sleep will show the university how easy it will be to make an accommodation like this
available.
The app was made as a way to expand and pitch the idea to both students and faculty. It will
also open up discussion about why this is important to the productivity of the campus as a whole.
Students obviously study better when they are rested but students who commute to campus are not
afforded this opportunity. With the expansion of MLC hours, sleeping on campus should be the next
step. Let the Big Dawg Sleep will advocate for this program.

Goals and Objectives

The goal of this project was to make a functioning prototype of a reservation app for a sleeping
area on campus. The prototype needed a fairly easy and simple user interface that would make
reservations simple and quick. Most reservation systems at the University of Georgia are very rigid but a
service like this should be hassle free. Another important goal was to collect positive opinions from
students about the need for a service like this. Ultimately, student opinions will be a driving force behind
bringing a service like this about. Furthermore, invoking conversation was a huge goal. Conversation is
an important step in getting things to happen. With positivity, product, and action, this innovation is
surely around the corner.

Target Audience
My target audience for this project is the students at the University of Georgia but mainly those
who commute to campus. These product users are of all ethnicities and backgrounds and are between
the ages of 19 and 22. Students who commute may have a class early in the morning and have to stay on
campus all day for other classes, meetings, or work. These are the students who are most likely to use
this service. Another sector of my audience is foreign exchange students. Often times these students
come to UGA with no vehicles and have to use public transportation to get around. If they are studying
for exams late on campus, they may not have a way home to get adequate rest. BullDawg Inn would
be there to make life easier for them.

Competing Products
The great thing about this product is that it is very unique. Other universities have areas set up
in the library for students to go to sleep but not technology that allows students to reserve a space. Its
safe to assume that a service like this will be popular and will need a technology solution to let students
know if the space is full or not. This service will also differ from others on campus because students
cannot reserve any personal spaces as of now. Unfortunately, students cannot reserve study rooms nor
can they reserve a classroom unless its with an organization. Let the Big Dawg Sleep will provide

students with this luxury in a simple and easy to use app. The current UGA app has lot of great features
that can educate users about campus. However, it does not allow you to do things like reserve
equipment. This will be the first University app of its kind.

Design Process
The design process of the app started with a simple wireframe of different screens and buttons.
I received feedback on what it should include and comments on the general UI. I then drew out the
wireframes using the Paint software on Microsoft to get a good idea of what it will look like. A majority
of the design however was done on Ninja Mock. Ninja Mock is a web application that allows you to
create very detailed wireframes for Android and IOS apps. It uses common buttons and screen actions
that are found in these apps.
I used the pictures from these wireframes and imported them to an app called Prototyping on
Paper. Prototyping on Paper allows you turn pictures into a story by turning a prescribed area into a
screen action. Buttons can take you to different pages so that you can simulate how the app actually
works. Overall, the program works great and is a good alternative to building the app out.
Unfortunately, it doesnt work well for functions like drop down menus because the app does not
support page functionality.

Timeline

Brainstorming

Design Planning

Planning

Development

Design

Implementaion

Final Changes

I developed the project using some SCRUM methodologies. Project pieces were done in 2-3
week sprints. These sprints were accompanied by group meeting in the classroom where we discussed
where we were in the development process. My design timeline closely resembles that of SDLC with
some minor changes that include taking feedback into consideration and making necessary changes.
SDLC was a good model for me to follow in regards to relevancy in this type of project.

Budget
While this project did not cost me anything to do. I would imagine that the amount of work I put
in would cost about 300 to 400 dollars in the labor market. Planning a product, deciding on design, and
ways to implement are keys steps in project management, a field that is growing rapidly. The price
would reach steeper levels if we had someone build out the app using JQuery. App developers get paid
between 20-30 dollars an hour and this is easily a 20-30 hour job if it includes database and back end
development. My estimation is that about 800 dollars would be spent from design to development.

Evaluation Report

I collected a lot of feedback, tests, and interviews about this project from the beginning to the
end. I noticed the need for a product like this from observing the campus and personal experiences
during my four years of undergrad. PLN groups and students in EDIT 4020 seemed to support the idea
with a smile and nod of agreement when I talked to them about how cool something like this would be
for students.
Alongside my classmates, I interviewed about 15-20 other students about the idea of having a
place to sleep on campus. Fortunately, I didnt talk to anyone who was completely opposed to the idea.
All students talked about how they often they try to scope out spots on campus during the day that will
be quiet and have less traffic. This can be quite a task depending on what time of day it is. Most
interviews only could point out Snelling or reading rooms in the library as place of understood silence on

campus. Concerns that were acknowledged included timing and cleanliness. People wanted to know
how the cots or sleeping area would be maintained and how long it would be available.
Alpha testing gave me a better understanding of how I should shape the UI experience. I only
had a couple of screens and testers agreed that I should add more functionality. Some also pointed out
that if I decided to pitch it to university officials, that I should include the Health Center as a possible
location for students who had most of their classes on East Campus. Also, instead of having a general 45
minute time slot for students to reserve, testers thought I should include an extended stay option that
aligned with Tuesday/Thursday class schedule. These extended stay times would increase throughout
the day as it got later and the demand for day naps decreased. This would allow for students who really
need their rest to sleep longer.
Beta testing showed off the finished product using Prototyping on Paper, as well as an Instagram
page (@bulldawginn). Beta testing revealed how important this app would be for foreign exchange
students who dont have access to vehicles to go home. It also gave me an alternative to how we could
combat cleanliness issues. Most universities right now are using cots as mattress for students to sleep
on with disposable sheets and pillows. One tester pitched the idea of bringing your own sleeping bag or
mattresses. Adding an option that allows students to say that they have their own sleeping gear could
be a way to reduce the amount of cots.

Funding
BullDawg Inn will be a free service offered to students of all class levels. I plan to apply for a
grant through the University to fund how it will be built, staff, and maintained. The University is very
knowledgeable about to roll services like these into student fees. I dont see how this would be any
different. The only expenses that BullDawg Inn will incur is the cost of disposing of and replenishing
sheets between visits. If these expenses become overwhelming, there is always an alternative of
washing the sheets and covers like a hotel.

Implementation Plan
Implementing a project like this will be quite a bit of work. The first thing I will have to do is
show that there is a need for service like this on campus. I will have to collect hundreds of signatures
from potential users with a full business plan on how the service will operate. My app will be a

technology solution and way to pitch the project to University officials. After collecting signatures and
solidifying how the service would work, I will reach out to Student Government in open forums and let
them know about the student need concerning this issue. From there, I would hope to speak to
President Morehead and other officials about how to bring this to pass, what other universities are
doing and how we can follow and improve their model. If approved for a grant, my product would be
developed and deployed to the Apple and Android stores for download. Students would then be able to
access the application and reserve rooms on campus.

Social Media/PR Strategy

The first step in my social media strategy is to create a Bull Dawg Inn account for Twitter,
Instagram, and Facebook. Instagram and Twitter are some of the main sources of media for UGA
students. I will create accounts and follow UGA students to make them aware of the new service that is
available. I will also ask UGA entities with established Twitter pages to tweet about Bull Dawg Inn. In
addition, ArchNews emails will play a big role in getting the news out. UGA emails usually do a pretty
good job at making students aware of new offerings for the campus, especially when they are college
specific (i.e. Terry emails and Grady emails). Emails will also make it easy to inform students about usage
and policies. I would also like to make Let the Big Dawg Sleep shirts and hand them out at Tate.
Students will receive a shirt if they follow us on a social media page of their choosing. Free t-shirts are
always a pretty good incentive to do something small. The social media accounts and emails will
advertise the service and the app. I also think that its very important to infiltrate social media like Yik
Yak. Students dont expect the university to be vocal on media like this but I feel like its a very creative
way to get information out there. People go here to talk to really expose how they feel about certain
things. A couple of posts about Bull Dawg Inn will definitely get students talking. Instagram posts of the
sleeping area will give students, who are not open to the idea, a screen shot of what to expect.

Final Reflection

Overall this project was a success but there were a lot of areas for improvement. I still think that
the app would be ten times more effective if it was built out completely. I would have definitely looked
into JQuery solutions earlier and tried to make my app fully functional. I researched some solutions too
late into my project schedule and time would not allow. I would have also tried to do a more wide
spread poll on campus so that I can take this to action. With my graduation date approaching, I would
hate to see a lot of this work go unnoticed or unfulfilled. I also wish that I could have gotten a very
unique logo made for BullDawg Inn to help with marketing. Overall I learned how to successfully put an
idea together, design it, and decide how I would market it. I quickly saw the value in turning feedback
into a constructive solution and how important it is to listen to potential users. I feel like I will know
about necessary steps to take in the future when I have to do something like this for my company in a
couple of months.