Radio Media Tour Final Report

Make-A-Wish Straight Talk RMT

Tour Date: September, 2014

zcommunications 2014

Overview
Tour Recap
Straight Talk Wireless teamed up with world leading childrens charity, Make-AWish for the Give A Minute, Help Make A Wish program.
Make-A-Wish Vice President, Kathy Forshey, participated in live or taped
interviews on September 17th and 18th.
Ms. Forshey discussed the latest partnership with Straight Talk and gave listeners
the opportunity to donate one minute of their time to help make a terminally ill
child's wish come true.

zcommunications 2014

Radio Overview
Total Interviews: 13
Total Cume: 17,923,017
(Total unique listeners that tune in during an average week)

Total Impressions: 11,887,569

(Average number of listeners tuning in for any quarter hour
multiplied by the length (minutes) of each interview)

Total Airtime: 69.5 minutes

zcommunications 2014

Radio Results
Network /
Calls

Market

Cume

Airdate

Airtime
(mins)

Impressions

Hosts

Show

Spokesperson

Radio America

National

3,500,000

9/17

3.5 minutes

1,225,000

Doug Stephan

Doug Stephans Good Day

Kathy Forshey

WFAS FM

New York, NY

3,400

9/17

5 minutes

1,802

Bob Marrone

The Morning Show

Kathy Forshey

WVOX AM

New York, NY

5,900

9/17

3.5 minutes

2,006

John Marino

Good Morning
Westchester

Kathy Forshey

Business Radio
Network

Nationally Syndicated

1,583,400

9/17

8 minutes

1,266,720

Stu Taylor

Stu Taylor on Business

Kathy Forshey

USA Radio Networks &

Radio America
Nationally Syndicated 6,000,000

9/17

8.5 minutes

5,082,000

Ron Seggi

The Ron Seggi Show

Kathy Forshey

9/17

4 minutes

113,006

Valder Beebee

The Valder Beebee Show

Kathy Forshey

OPN Network

Nationally Syndicated

282,517

zcommunications 2014

Radio Results
Network /
Calls

Market

Cume

Airdate

Airtime
(mins)

Impressions

Hosts

Show

Spokesperson

CBS Sacramento (KSFM 102.5 FM,

KZZO 100.5 FM, KYMX 96.1 FM, KNCI
105.1 FM, KHTK 1140 AM)

Sacramento, CA

2,460,800

9/18

8.5 minutes

2,091,680

Walt Shaw

Issues with Walt Shaw

Kathy Forshey

WYCD FM

Detroit, MI

858,300

9/18

8.5 minutes

729,555

Alisa Zee

The Sunday Edition

Kathy Forshey

KNHC FM

Seattle, WA

216,200

9/18

1.5 minutes

32,430

Richard Dalton

Do One Thing

Kathy Forshey

WRUS AM

Nashville, TN

13,100

9/18

4.5 minutes

5,895

Mack Mallory

Midday

Kathy Forshey

WSPD AM

Toledo, OH

46,400

9/18

5.5 minutes

25,520

Scott Sands

The Scott Sands Show

Kathy Forshey

Chicago, IL

337,100

9/18

4 minutes

134,840

Danielle Tufano

Mackay in the
Morning

Kathy Forshey

WERV 95.9 FM
I Heart Media Seattle (KJR FM 95.7,
KUBE 93.3 FM, KJR 950 AM, KKBW
104.9 FM, KBKS 106.1 FM, KYNW 102.9
FM)

Seattle, WA

2,615,900

9/18

4.5 minutes

1,177,155

Emoree Martin

Public Affairs

Kathy Forshey

zcommunications 2014

Doug Stephans Good Day

Market

Cume

Airdate

Airtime
(minutes)

Impressions

Host

Show

Spokesperson

National

3,500,000

9/17

3.5 minutes

1,225,000

Doug
Stephan

Doug Stephans
Good Day

Kathy Forshey

Audio: https://app.box.com/s/9mg11txpt6jw8xrshb2r
zcommunications 2014

The Morning Show

Market

Cume

Airdate

Airtime
(minutes)

Impressions

New York, NY

3,400

9/17

5 minutes

1,802

Host

Show

Spokesperson

Bob Marrone The Morning Show

Kathy Forshey

Audio: https://app.box.com/s/n5b5kry0ojwg9f7xq8ha
zcommunications 2014

Good Morning Westchester

Market

Cume

Airdate

Airtime
(minutes)

Impressions

Host

Show

Spokesperson

New York, NY

5,900

9/17

3.5 minutes

2,006

John Marino

Good Morning
Westchester

Kathy Forshey

Audio: https://app.box.com/s/u8fhese418373egpqmsp

zcommunications 2014

Stu Taylor on Business

Market

Cume

Airdate

Airtime
(minutes)

Impressions

Host

Show

Spokesperson

Nationally Syndicated

1,583,400

9/17

8 minutes

1, 266,720

Stu Taylor

Stu Taylor on
Business

Kathy Forshey

Audio: https://app.box.com/s/r8s1xkkwupq9gz3lctf9
zcommunications 2014

The Ron Seggi Show

Market

Cume

Airdate

Airtime
(minutes)

Impressions

Host

Show

Spokesperson

Nationally Syndicated

6,000,000

9/17

8.5 minutes

5,082,000

Ron Seggi

The Ron Seggi Show

Kathy Forshey

Audio: https://app.box.com/s/loev9j7r8xl9iojte35m
zcommunications 2014

The Valder Beebee Show

Market

Cume

Airdate

Airtime
(minutes)

Impressions

Host

Show

Spokesperson

Nationally Syndicated

282, 517

9/17

4 minutes

113,006

Valder Beebee

The Valder Beebee

Show

Kathy Forshey

Audio:

https://app.box.com/s/9umh1y7n3u5l7a8axm17
zcommunications 2014

Issues with Walt Shaw

Market

Cume

Airdate

Airtime
(minutes)

Impressions

Host

Show

Spokesperson

Sacramento, CA

2,460,800

9/18

8.5

2,091,680

Walt Shaw

Issues with Walt

Shaw

Kathy Forshey

Audio: https://app.box.com/s/tqlp4l0pj4scclsi26py
zcommunications 2014

The Sunday Edition

Market

Cume

Airdate

Airtime
(minutes)

Impressions

Host

Show

Spokesperson

Detroit, MI

858,300

9/18

8.5

729,555

Alisa Zee

The Sunday Edition

Kathy Forshey

Audio: https://app.box.com/s/k4g4f5fl0a9hrqzaxt3p
zcommunications 2014

Do One Thing
Market

Cume

Airdate

Airtime
(minutes)

Impressions

Host

Show

Spokesperson

Seattle, WA

216,200

9/18

1.5

32,430

Richard Dalton

Do One Thing

Kathy Forshey

Audio: https://app.box.com/s/pkzyjda90gh76v0j6hyv
zcommunications 2014

Midday
Market

Cume

Airdate

Airtime
(minutes)

Impressions

Host

Show

Spokesperson

Nashville, TN

13,100

09/18

4.5

5,895

Mack Mallory

Midday

Kathy Forshey

Audio: https://app.box.com/s/0wszvvm8eroixdi5ijmx
zcommunications 2014

The Scott Sands Show

Market

Cume

Airdate

Airtime
(minutes)

Impressions

Host

Show

Spokesperson

Toledo, OH

46,400

09/18

5.5

25,520

Scott Sands

The Scott Sands

Show

Kathy Forshey

Audio: https://app.box.com/s/0ipov8tf5utrz2s7cntf
zcommunications 2014

The Scott Sands Show

Market

Cume

Airdate

Airtime
(minutes)

Impressions

Host

Show

Spokesperson

Seattle, WA

2,615,900

09/18

4.5

1,177,155

Emoree Martin

Public Affairs

Kathy Forshey

Audio: https://scontent-a.xx.fbcdn.net/hphotos-xfa1/v/t1.09/10632769_10100533653116779_6970718754242532176
_n.jpg?oh=1ba93efc12f3d7dfc73a97bbbbb07523&oe=54C8
B037
zcommunications 2014

The Scott Sands Show

Market
Chicago, IL

Cume
337,100

Airdate
09/18

Airtime
(minutes)
4

Impressions
134,840

Host

Show

Spokesperson

Danielle Tufano

Mackay in the
Morning

Kathy Forshey

Audio: https://app.box.com/s/axrpbuqsd2t5fxmrqbsb
zcommunications 2014

THANK YOU!

Your zcomm RMT team

Ris
Jeni
Cielo
Casey
(202) 821-1020 x112
jenib@zpr.com

zcommunications 2014