Azie Tesfai!

Azie Tesfai is an Eritrean American philanthropic entrepreneur. She holds a

Bachelor of Science in Business Administration from the University of
California, Berkeley. While Azie was raised in Los Angeles, she traveled back
to Africa to visit family that still lives in Eritrea and Ethiopia. In many ways, her
multinational upbringing and heightened sense of awareness informed the
decision to start Fortuned Culture, a jewelry line with foundational roots in
social responsibility. Their products are carefully designed to shed light on the
realities of a dire phenomenon, condition or cause by partnering with charities
all over the globe. All of Fortuned Culture's partners are focused on creating
long-lasting advancements for people in need. For each charity collaboration,
a unique collection is created with each jewelry piece designed to symbolize
what the proceeds from the purchase will help their charity partners fulfill,
whether it be school supplies and books for a child in Ethiopia or a 5-month
salary for a caretaker at an orphanage in Mexico.
Being from a third world country, Azie hopes to highlight the positive and
negative realities of peoples that are otherwise wrongly represented. It is her
vision to use Fortuned Culture's jewelry pieces as a representation of those
realities, with a focus on featuring rich cultural backgrounds, creating
happiness, inspiring hope and provoking change.
Fortuned Culture (Founder): http://fortunedculture.com
Fortuned Culture Video Promo: http://vimeo.com/105500474