Ideo Part 1 Ap 1

Human
Centered
Design
Workshop
Mouse + IDEO
February 2010
Welcome.
Mouse + IDEO
February 2010
Human-Centered Design Workshop
GROUND RULES

2
3
4
1
Mouse + IDEO
February 2010
Keep an open mind.

Dont worry about the details.
Be inspired.
Have fun!
About IDEO
WHO WE ARE
Mouse + IDEO
February 2010
About IDEO
WERE A HUMANCENTERED DESIGN FIRM.
Mouse + IDEO
February 2010
About IDEO
DESIGN HAS PUT US AT THE

FOREFRONT OF INNOVATION.
Mouse + IDEO
February 2010
About IDEO
WE ARE INSPIRED
BY PEOPLE.
Mouse + IDEO
February 2010
About IDEO
WE WORK ACROSS MULTIPLE

INDUSTRIES FOR MULTIPLE
CLIENTS ON MULTIPLE OPPORTUNITIES.
Mouse + IDEO
February 2010
About IDEO
Mouse + IDEO
February 2010
HUMAN-CENTERED DESIGN BEGINS

WITH THREE LENSES.
VIABILITY
Organization
DESIRABILITY
Human
FEASIBILITY
Technology
About IDEO
WE BEGIN WITH INSIGHTS ABOUT

PEOPLE, UNDERSTANDING
THEIR NEEDS & DESIRES.
Mouse + IDEO
February 2010
DESIRABILITY
Human
10
About IDEO
WE FRAME THOSE NEEDS

IN TERMS OF OPPORTUNITIES
FOR THE ORGANIZATION.
Mouse + IDEO
February 2010
VIABILITY
Organization
11
About IDEO
WE UNDERSTAND HOW TO USE

RESOURCES AND TECHNOLOGY
TO GET THINGS DONE.
Mouse + IDEO
February 2010
FEASIBILITY
Technology
12
About IDEO
Mouse + IDEO
February 2010
THIS IS THE FOUNDATION

OF INNOVATION.
VIABILITY
Organization
DESIGN
THINKING
DESIRABILITY
Human
INNOVATION
FEASIBILITY
Technology
13
About IDEO
Mouse + IDEO
February 2010
WE HAVE A PROVEN
PROCESS THAT WORKS.
1
Inspiration
Ideation
Implementation
OBSERVATION
STORYTELLING & SYNTHESIS
BRAINSTORMING
CREATING/REFINING PROTOTYPES
INTRODUCING EXPERIMENTS
SPREAD
14
About IDEO
Mouse + IDEO
February 2010
In this workshop, YOUll EXPERIENCE FOUR KEY PROCESS STEPS.

1
Inspiration
Ideation
Implementation
OBSERVATION
BRAINSTORMING
SPREAD
15
Mouse + IDEO
February 2010
How to think about this workshop in terms

of your legacy project
Use this workshop as an opportunity to:
Get
inspired.
Learn
some new design strategies.
Think
about how you might apply these techniques to your own

project.
16
Mouse + IDEO
February 2010
We always start
with inspiration.
1
Inspiration
Ideation
Implementation
OBSERVATION
BRAINSTORMING
SPREAD
17
Observations are the core of

our inspiration-gathering
process.
Mouse + IDEO
February 2010
We
visit natural contexts and have conversations with people.
We
look for latent (hidden) needs.
We
gain inspiration from analogous situations.
We
develop empathy by putting ourselves in users shoes.
18
Mouse + IDEO
February 2010
Observations are important - if you

just ask, PEOPLE CANT ALWAYS EXPRESS
THEIR TRUE NEEDS.
THINK
SAY
FEEL
DO
USE
19
Mouse + IDEO
February 2010
Meet Michael
20
THROUGH PARTICIPANT
OBSERVATION, WE FIND THAT PEOPLE
OFTEN COMMUNICATE THEIR NEEDS
THROUGH THEIR ACTIONS.
Mouse + IDEO
February 2010
21
Workarounds, or hacks, are

really opportunities FOR DESIGN.
Mouse + IDEO
February 2010
22
WE PERFORM ANALOGOUS RESEARCH

TO GAIN INSPIRATIOn FROM OTHER
PLACES.
Mouse + IDEO
February 2010
23
We start by looking for themes,

THEN INVESTIGATE new CONTEXTS
THAT REFLECT THOSE THEMES.
Group
Mouse + IDEO
February 2010
situations
Collaboration
Type
of interaction
24
sometimes, inspiration comes

from unexpected places.
Mouse + IDEO
February 2010
25
WE USE EMPATHY TO BETTER

UNDERSTAND USERS.
Mouse + IDEO
February 2010
26
Mouse + IDEO
February 2010
HOW MIGHT We design something better?
How might we make waiting in hospital rooms a happier and

more interesting experience for patients?
27
Mouse + IDEO
February 2010
28
DESIGN CHALLENGE
Abbott + IDEO
20 October 2009
29
DESIGN CHALLENGE
Mouse + IDEO
February 2010
How might we reinvent the classroom experience

to better support teachers needs?
30
DESIGN CHALLENGE
Mouse + IDEO
February 2010

Field Observation
Break
into 5 teams of 4 students each
Each
team will interview a teacher in their classroom for 30

minutes
Each
team should have 2 designated askers and 2 designated

observers
31
OBSERVATION TIPS
Mouse + IDEO
February 2010
Askers
Ask
open-ended questions.
Have
a two-way conversation dont interview from a script.
Allow
Dont
long pauses.
correct people understand their perceptions.
observers
Take
lots of notes.
Listen
and be attentive.
Notice
subtle communication, such as body language.
Sketch.
32
DESIGN CHALLENGE
Mouse + IDEO
February 2010

Field Observation
Turn
to page 1 of your field guide.
33
TIPS FOR YOUR

INSPIRATION EXPERIENCE
Abbott ++ IDEO
Mouse
IDEO
February
20
October2010
2009
34
OBSERVATION TIPS
Mouse + IDEO
February 2010
Look and listen for what people care about.
35
OBSERVATION TIPS
Mouse + IDEO
February 2010
Look for body language - what does it tell you?
36
OBSERVATION TIPS
Mouse + IDEO
February 2010
Look for unintended uses and surprise behaviors.
37
OBSERVATION TIPS
Mouse + IDEO
February 2010
Look for work-arounds (hacks) and adaptations.
38
LETS DO SOME
FIELDWORK.
Mouse + IDEO
February 2010
39
WeLCOME BACK.
Abbott ++ IDEO
Mouse
IDEO
February
20
October2010
2009
Storytelling & Synthesis
40
STORIES HELP PROVIDE THE

FRAMEWORK FOR EXISTING IDEAS.
Mouse + IDEO
February 2010
41
tips for great storytelling
Mouse + IDEO
February 2010
do:
Be descriptive.
Use your physical senses.
Follow reporting rules: who, what, where, when, why, how.
Focus on what youve observed.
doNT:
Generalize.
Prescribe (they should, would, could).
Hypothesize.
Evaluate.
42
WHAT DID WE LEARN TODAY?
Mouse + IDEO
February 2010
Human-centered design starts with people.

Innovation thrives when you combine insights about people
with business opportunities and technical feasibility.
Observations, empathy and analogous research are three
techniques you can use to gain insights about people.
Telling stories about what you learned and saw is key to the
next step of brainstorming and designing concepts.
43

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Human

Human-Centered Design Workshop

Keep an open mind.

WERE A HUMANCENTERED DESIGN FIRM.

DESIGN HAS PUT US AT THE

WE WORK ACROSS MULTIPLE

HUMAN-CENTERED DESIGN BEGINS

WE BEGIN WITH INSIGHTS ABOUT

WE FRAME THOSE NEEDS

WE UNDERSTAND HOW TO USE

THIS IS THE FOUNDATION

In this workshop, YOUll EXPERIENCE FOUR KEY PROCESS STEPS.

Human-Centered Design Workshop

How to think about this workshop in terms

some new design strategies.

about how you might apply these techniques to your own

Human-Centered Design Workshop

Human-Centered Design Workshop

Observations are the core of

visit natural contexts and have conversations with people.

look for latent (hidden) needs.

gain inspiration from analogous situations.

develop empathy by putting ourselves in users shoes.

Human-Centered Design Workshop

Observations are important - if you

Human-Centered Design Workshop

Human-Centered Design Workshop

Workarounds, or hacks, are

Human-Centered Design Workshop

WE PERFORM ANALOGOUS RESEARCH

Human-Centered Design Workshop

We start by looking for themes,

Human-Centered Design Workshop

sometimes, inspiration comes

Human-Centered Design Workshop

WE USE EMPATHY TO BETTER

Human-Centered Design Workshop

HOW MIGHT We design something better?

How might we make waiting in hospital rooms a happier and

Human-Centered Design Workshop

Human-Centered Design Workshop

How might we reinvent the classroom experience

Human-Centered Design Workshop

How might we reinvent the classroom experience

into 5 teams of 4 students each

team will interview a teacher in their classroom for 30

team should have 2 designated askers and 2 designated

Human-Centered Design Workshop

a two-way conversation dont interview from a script.

correct people understand their perceptions.

subtle communication, such as body language.

Human-Centered Design Workshop

How might we reinvent the classroom experience

to page 1 of your field guide.

Human-Centered Design Workshop

TIPS FOR YOUR

Human-Centered Design Workshop

Look and listen for what people care about.

Human-Centered Design Workshop

Look for body language - what does it tell you?

Human-Centered Design Workshop

Look for unintended uses and surprise behaviors.

Human-Centered Design Workshop