CARSON PAIGE ALLEN

carsonallen123@gmail.com 336.504.5717
219 E Rosemary Street, Chapel Hill, NC, 27514

STRENGTHS
Client Relationships I am passionate about building meaningful and productive relationships through communication and collaboration.
Project Management I am a strong leader who takes initiative to develop, communicate and execute a plan.
Self-Starter I operate in an organized and meticulous manner and am eager to cross items off of my to-do list.

EXPERIENCE
McKinney, Durham, NC

September 2014 December 2014

Account Management Intern ESPN

Crafted an internal new business deck analyzing competitor agencies to identify opportunities to grow agency revenues. Shared
with top agency executives.
Conducted social media competitive analysis for SEC Network to understand best-in-class practices and discover areas for growth
in client awareness and presence.
Wrote a series of 5 POV reports from deep-dive research to keep internal team up to date on industry trends.
Freelance Social Media Nationwide December 2014
Assigned to Nationwides month-long Twitter campaign, Brand New Belongings, that distributed 1600 Amazon, Starbucks and
Target gift cards to Twitter users.
Operated SocialEngage of ExactTarget to obtain and qualify 20 Twitter users per day for gift cards.
Measured results through qualitative responses to identify how consumers engaged and interacted with the client.

Crash Campaign Marketing Case Competition, Chapel Hill, NC November 2014

Client Winner
Collaborated with 5 teammates and developed a strategic social media campaign in 24 hours to solve marketing problems of a
local small business.
Competed against 70 students and was selected as client winner by a panel of industry professionals.

Saatchi & Saatchi, New York City, NY

June 2014 - August 2014

Account Management Intern Olay

Analyzed competitive landscape for Olay; compiled reports for client using Competitrack to identify the best strategy to leverage its
newest campaign Your Best Beautiful.
Updated weekly status reports for client. Discussed deadlines, processes and stages of initiatives with client to maintain
transparency and trust between agency and client.
Documented key information pertaining to Your Best Beautiful and Katie Holmes, clients newest brand ambassador, during
internal brainstorms and key discussions.
Collaborated with a group of interns to develop a fully integrated digital and social campaign for Head & Shoulders, an existing
Saatchi & Saatchi client. Pitched to top agency executives and won internship project.

The AroundCampus Group, Chapel Hill, NC

January 2014 May 2014

Account Manager Inside Sales Division
Corresponded with campus communities to deliver and sell over $20,000 worth of advertising packages.
digital publications for over 100 small businesses.
Evaluated current ad campaigns to make recommendations for 2014 print and
Served as direct client contact on multiple accounts, coordinating placement of all print and online advertisements.

Kappa Delta Sorority, Chapel Hill, NC November 2012 - November 2013

Secretary
Collaborated with 11 executive council members to lead the chapter in an efficient and organized manner.
Maintained an accurate and detailed roster of entire chapter, recorded minutes at two meetings each week and communicated
important dates, events and obligations to 192 members.

EDUCATION

The University
of North Carolina at Chapel Hill
Expected graduation date: May 2015
School of Journalism and Media, Advertising
Kenan-Flagler Business Essentials Certificate

Lorenzo de M edici Institute Summer 2013

Study Abroad Program in Florence, Italy

www.carsonallen.com