1998: PlanetAll, a reminder service based in Cambridge, Massachusetts;

Junglee, an XML-based data mining startup based in Sunnyvale;

[
Bookpages.co.uk,a UK online book retailer, which became Amazon UK on
October 15, 1998.
1999: Internet Movie Database (IMDb);Alexa Internet, Accept.com, and
Exchange.com[34]
2003: Online music retailer CDNow. By 2011, the website cdnow.com was
defunct and in use by a different company.
2004: Joyo.com, a Chinese e-commerce website.[
2005: BookSurge, a print on demand company, and Mobipocket.com, an eBook software company.[CreateSpace.com (formerly CustomFlix), a distributor
of on-demand DVDs, based in Scotts Valley, California. CreateSpace has since
expanded to include print on-demand books (POD), CDs, and video.
2006: Shopbop, a retailer of designer clothing and accessories for women,
based in Madison, Wisconsin.
2007: dpreview.com, a digital photography review website based in London;
Brilliance Audio, the largest independent publisher of audiobooks in the
United States.
2008: Audible.com; Fabric.com; Box Office Mojo;AbeBooks; Shelfari; (including
a 40% stake in LibraryThing and whole ownership of BookFinder.com,
Gojaba.com, and FillZ);Reflexive Entertainment,a casual video game
development company.
2009: Zappos,an online shoe and apparel retailer Lexcycle, SnapTell, an image
matching startup, Stanza, a rival e-book reader to Amazon's Kindle.
2010: Touchco., Woot,Quidsi, BuyVIP, Amie Street.
2010: Toby Press[
2011: LoveFilm, The Book Depository, PushbuttonYap,
2012: Kiva Systems,Teachstreet Evi
2013: IVONA Software, GoodReadsLiquavista