Competitive Profile Matrix of NML

CRITICAL
SUCCESS
FACTORS

WEIGH
T

NISHAT MILLS
LTD.
Rati
Weight
ng
ed
Score

CRESCENT
TEXTILE MILLS
Rati
Weight
ng
ed
Score

CHENAB
TEXTILE MILLS
Rati
Weight
ng
ed
Score

Product
design
Technological
up-gradation
Research &
development
Market
Segmentatio
n
Distribution &
promotion
Capacity
utilization
Persistence
in product
quality
Efficient
procurement
of raw
material
Effective
management
Trained
manpower
Cost
competitiven
ess
Customer
satisfaction &
loyalty

0.07

0.28

0.21

0.21

0.11

0.33

0.44

0.33

0.10

0.40

0.30

0.20

0.07

0.14

0.14

0.28

0.07

0.21

0.21

0.14

0.08

0.24

0.24

0.16

0.09

0.36

0.27

0.36

0.09

0.27

0.27

0.27

0.08

0.24

0.32

0.16

0.07

0.28

0.21

0.21

0.10

0.20

0.20

0.10

0.07

0.21

0.21

0.14

TOTAL

1.00

3.16

2.98

2.56

INTERPRETATIONS:
Nishat Mills Limited is a dominating and much successful firm in the industry
of textile as compared to local players. There are several competitors like
Agzard 9, Kohinoor textile mills, etc, but above mentioned in CPM
competitors are the major ones. But when we talk about the export
department of NML then Bangladesh and Indias textile industry are major
competitors of NML.
CPM scores for NML is demonstrating aggressiveness as compared to the
crescent and Chenab textile mills.
NML is number one company within the local environment; it is basically
leading the industry in the following aspects:

Product design
Research & development
Persistence in product quality
Trained Manpower

Moreover, Crescent textile Mills stands at the second number and leading
industry in effective management style. Then Chenab textile comes at
number 3rd with leading position in persistence in quality and market
segmentation.