Business Level Strategy - Marketing

To increase the market share from 25% to 30% in FY 14/15

To enhance the brand awareness form 78% to 95% in FY 14/15

Expand island wide coverage to 35 FedEx service points in strategic

locations in FY 13/14
Implement a comprehensive CRM plan for B2B customer retention
throughout FY 13/14.

Related HR Strategy to Motivate the staf

Performance based incentive scheme for Sales
Trip to Singapore for top three achievers in the sales team

Formulation of cross functional teams to support sales territory managers in enhancing customer s
levels
Company wide incentive program for sales lead generation
Introduction of Company dress down day with FedEx T-shirt

Encourage the staff to represent FedEx in sports and provide FedEx branded materials, leave for pr
refreshments
Introduction of FedEx branded staff transport service
Encourage FedEx Staff to nominate their relatives or friends to take up FedEx agencies
Promote senior FedEx staff to take supervisory roles at major FedEx service points
Marketing campaign involving FedEx staff in targeted cities to promote FedEx services
Get involve the staff from different departments in customer entertainment sessions
Training program on CRM to all the staff

Share complements received from customers on excellent service provision and give recognition to
relevant staff