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  • Elaboration Likelihood Model: by Janaka Wijeyesinghe

    Enviado por

    Janaka Wijeyesinghe
    11 visualizações5 páginas
    The document discusses the Elaboration Likelihood Model, which suggests that people process persuasive messages through one of two routes: central route processing, where they carefully think about the arguments, or peripheral route processing, where they are influenced by superficial factors like the source or attractiveness.

    Descrição original:

    Consumer behavior and ELM

    Título original

    CB

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    The document discusses the Elaboration Likelihood Model, which suggests that people process persuasive messages through one of two routes: central route processing, where they carefully think about the arguments, or peripheral route processing, where they are influenced by superficial factors like the source or attractiveness.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    11 visualizações5 páginas

    Elaboration Likelihood Model: by Janaka Wijeyesinghe

    Enviado por

    Janaka Wijeyesinghe
    The document discusses the Elaboration Likelihood Model, which suggests that people process persuasive messages through one of two routes: central route processing, where they carefully think about the arguments, or peripheral route processing, where they are influenced by superficial factors like the source or attractiveness.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 5

    Elaboration Likelihood Model

    By Janaka Wijeyesinghe

    Popular Advergames

    Elaboration likelihood model: How


    likely are you to:

    think hard
    (central route processing)

    be influenced by others
    (peripheral route processing)

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