Abby Kellett

MARKETING & PUBLIC RELATIONS

6700 Brentwood Road . Little Rock, AR
815.904.3407 . abby.filterhouse@gmail.com

PROFESSIONAL EXPERIENCE
Marketing Manager | Tipton & Hurst


2014 - Present
Develop marketing strategies, firm objectives and customer relations. Responsible for email campaigns, social media,
advertising, graphic design, website content, product promotion, technical support, and staff management.
Marketing Director | Truck Centers of Arkansas


2014
Establish a marketing department from the ground-up. Developing all brand identity, website redesign, CRM set-up and
implementation, literature design and production, social media, and business development strategies.
Marketing Production Coordinator | Altra Industrial Motion
2011 - 2014
Recruited to establish production processes for growing publicly-traded power transmission company which acquired 22
brands since 2004. Provided leadership to design team and production staff while working closely with Director of Marketing and web department. Managed numerous active print, multimedia, and trade show projects by coordinating both
internal teams and external vendors.
Designed and implemented lean production processes and controls which increased department efficiency
Conducted comprehensive research of vendors and software applications to add integrated marketing solutions
After a Kaizen event, audited the trade show planning process and developed a leaner system for exhibiting at shows
Assisted in the finalizing and implementation of a new and detailed corporate brands standards guide

AREAS OF EXPERTISE
Social Media Strategist. Experience developing and implementing strategies after evaluating customer research, market
conditions, competitor data and relevant trends; tailoring strategies to increase brand awareness, generate inbound traffic
and encourage product adoption. Background in creative tactics with small budgets.
Project Management. Equally adept at planning and execution, efficiently managing multiple projects at various stages
of development. Always meets deadlines and consistently delivers quality projects.
Promotion and Event Planner. Spearheading promotional activities from concept to execution for global events with up
to $500,000 budgets. Skilled at orchestrating team conference calls, registrations, exhibit set-ups, itineraries, etc.

EDUCATION
2013

Northern Illinois University Outreach

Certified Trade Show Manager (Partial) Certification
Aveta Business Institute
Six Sigma White Belt Certification

2012

Harding University

B.A. in Public Relations
Graduated Cum Laude with 3.5 GPA
Studied abroad at Florence, Italy campus in Fall 2008 semester

2007 - 2011

ACQUIRED SKILLS
Background in Facebook, Twitter, LinkedIn, Google+, Pinterest, Yelp, and Flickr
Adobe Photoshop and InDesign, Microsoft Office, Project Management Software
Multi-Language Production: German, Italian, Spanish, Russian, French, Chinese
Vendor Management
Prepress & Press Checks
Creative Problem-Solving
Website Development & Implementation
Photography and retouching