LAST QUESTO} fran ory abe piney ting ou ny tarot ‘roto ming ancl eos Cedar todo son ‘oO ‘ofthe personal privacy as greater fear than cmt change, terete alton ke andl hae. eT ary rere corer tog erereacey fie nbs ey renetiettt Byes 7% of Caray hay servations 93% ACanadan busines colts conaet oman ke ane hoe bead aes, Cece Do we care who's following us? ByRuss Martin ether we know itor not, the fragments of data we leave across the web can paint an eerily accurate plctureof ourlives, At the very least, the sites ‘we visit know who we are, where we live and ‘what wobuy: Savvy data-collectors even mow things we may not know about ourselves, a8 ‘Target proved last winter when it guessed a customer was pregnant before she realized itwasbased on her purchase history It turns out Big Brother isn’tthe omnipresence of TV tower surveillance we thought he might be. He's the hive mind ofthe thousands of com- panies who follow consumers every online step as closely as they can. But do consumers carothey'rebieingwatchedand mined fordata with every click? 597 cf Caradaneae evar bt siksopstngperenl lvrmafoncnay uel tv Canadian Denes that cas ay Sopp eco I Corsi alo iy. the Fuh Ae ray Mean Teh Canela Avert Standards 20 Caran nd Phe Sane The Canaan asses ad Pray” Oeo te Prvacy Commie Fas) 202 ha Pry Comes MaRKETWNCMAG.ck