Statement

The problem undertaken for the stady purpose in consumer satisfaction

towards using Lorael hair coloring for this purpose referential status of
consumers is analysed on what basis the customer satisfaction his brand and
which influence him to buy such brand and also how his buying motives are
created or analysed and concluded the exact buying behaviour of the
customer to words using Loreal hair coloring.

A STUDY ON CONSUMER SATISFACTION OF LOREAL HAIR

COLOURING(WITH SPECIAL REFERENCE
MANNARGUDI TOWN)
QUESTIONNAORE
1.Name

2.Age

3.Gender
a)Male

b)Female

4.Your monthly household income

a)Below 5000

b)5000-10000

c)15000-20000

d)Above 30000

5.Occupation
a)Government Employees

b)Private Employeec)Others

6.You use hair colours

a)Regularly

b)Sometimes

c)Rarely

d)Never

7.If yes, which brant will youprefer

a)Garnier

b)Loreal

c)Other Brand
8.Are you brand conscious while buying hair colour products
a)Yes

b)No

9.Have you ever used garnieror loreal as a hair colour

a)Yes

b)No

10.Which one is more preferable according to yoce

a)Garnier
11.If Loreal ,then why

b)Loreal

a)Quality

b)Effective Result

c)Price

d)Others

12.What from of advertisement to you prefer

a)TV

b)Newspaper Magazines

c)World of Month

d)Internet

e)Any Others
13.How do you find Loreal product
a)Highly Satisfaction

b)Satisfaction

c)Not Satisfaction
14.Your purpose for purchasing Loreal products is for
a)Cosmetics Use

b)Medical Use

c)Both
15.If Loreal , the why
a)Quality

b)Price

c)Effective Result

d)Others

16.If No ,you do not use Loreal because of

a)Price

b)Effectiveness

c)Happy With Current Brand

d)Availability

e)UnaWare Of The Products

17.Alternate brand you prefor hair care
a)Panteen

b)Sunsilk

c)Fima diwills

d)Others (Please Specify)

18.Through which basis the brand image will be improved

a)Quality
c)Easilly Accessibility

b)Package

19.Quality matters whil you go for hair colour

a)Yes

b)No

20.Which shade do you prefer the most

a)Natural Black

b)Brown

c)Burgundy

d)Others

21.Is adverrtisment effect your decision while purchase any hair colour
a)Yes

b)No

22.Which size do you prefer

a)50ml

b)100ml

c)250gm
23.How ofter do you purchase?
a)Monthly Once

b)Once InTtwo Month

c)Above Two Month Once

24.If you go to shop the brand is not available then?
a)Will Changethe Brand

b)Will Not Change

25.Please mention your suggestion about the hair colouring to you?