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A Small Business
proposal by in
with
appreciation
collaboration
TABLE OF CONTENTS
INTRODUCTION........................................................................................................... 3
Whole Foods Market, Inc......................................................................................... 3
Whole Foods Declaration of Interdependence......................................................3
Our motto............................................................................................................. 3
Whole Foods and Philanthropy.............................................................................4
The University Of Texas at Dallas............................................................................4
BACKGROUND............................................................................................................ 4
Employment............................................................................................................ 5
Education................................................................................................................ 5
Failure...................................................................................................................... 5
Competition................................................................................................... 5
Insufficient Capital......................................................................................... 5
Over-expansion.............................................................................................. 5
Poor accounting............................................................................................. 5
Cash-cushion................................................................................................. 5
Operation failure............................................................................................ 6
Current Strategies................................................................................................... 6
House Committee on Small Business...................................................................6
Small Business Administration (SBA)...................................................................6
Why it is not enough............................................................................................... 7
Need..................................................................................................................... 7
PROPOSAL.................................................................................................................. 7
Our Solution UT Dallas Fun & Food.......................................................................7
The Event............................................................................................................. 7
Marketing Campaign............................................................................................ 8
Legal Liability:....................................................................................................... 10
Contract with the University of Texas at Dallas..................................................10
Contract with subcontractors............................................................................. 10
Return on Investment............................................................................................ 10
Small Businesses................................................................................................ 10
The city of Dallas................................................................................................ 11
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Whole Foods....................................................................................................... 11
UT Dallas............................................................................................................ 11
Why Whole Foods.................................................................................................. 11
Why UT Dallas....................................................................................................... 11
Our Goal................................................................................................................ 12
BUDGET.................................................................................................................... 13
Total Budget.......................................................................................................... 13
Advertising............................................................................................................ 13
Personnel............................................................................................................... 13
Waste Management............................................................................................... 13
Permits and Insurance:.......................................................................................... 13
Staff Descriptions............................................................................................... 14
Whole Foods Market, Inc.................................................................................... 15
University of Texas at Dallas..............................................................................15
Third Party.......................................................................................................... 15
AUTHORIZATION....................................................................................................... 16
APPENDIX A.............................................................................................................. 17
APPENDIX B.............................................................................................................. 18
APPENDIX C.............................................................................................................. 19
APPENDIX D.............................................................................................................. 20
APPENDIX E.............................................................................................................. 21
REFERENCES............................................................................................................ 22
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INTRODUCTION
The DFW area is ranked in the top ten nationally among all metropolitan
areas in the amount of small businesses. The success of these businesses is
vital to the economy of Dallas (BZ journal). 97 percent of all businesses in
Dallas, Texas are considered small businesses and they employ nearly 40
percent of the workforce.
97%
of all business in Dallas are considered small businesses and they employ
40% of the
Small businesses owners often leave a high paying job to leave their own
legacy on their city and be their own bosses. They are undoubtedly creative,
driven, risk takers, and hardworking. However, small businesses have a very
high failure rate.
Small Businesses struggle for survival particularly in their first year after
start up. To succeed, small businesses need capital, access to talented
workers and markets, and the ability to take advantage of opportunities. Our
event is designed to assist in providing some or all of these resources.
the state of the environment and local and larger community support.
Whole Foods and the Community
Figure 1
BACKGROUND
Small businesses are the most powerful engine
driving the Texas economy, and we must do
everything we can to help them grow, especially in
this challenging economy. Lt. Gov. David
Dewhurst
Small businesses account for a significant number of jobs and play a key role
in growing real and business personal property tax revenue. Small business
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Employment
3
35%
61%
Employment is
directly related with poverty rate. The higher the unemployment rate, the
more people that live below the poverty line. In Dallas alone, 61 percent of
the people living under the poverty line are unemployed. Most of these
people do not have the education or experience necessary to work at high
paying corporate jobs, so they can only find employment in small businesses.
Education
Education is also directly related to poverty and employment. Less education
means higher unemployment. People with little to no education can only
work a limited number of jobs and small businesses are their best bet.
Failure
Figure 2
45.9%
of the private
sector jobs.
Competition: The demand is lower for their products than for those of
large corporations that can afford lower prices.
Insufficient Capital: Small firms are usually run by one person who risks
the personal assets for their project. Many do not find the means
necessary ti finance the start or growth of a small business or have little
to no knowledge in how to successfully run a business.
Over-expansion: Over-expansion can lower the survival probability of a
small business. It could be for moving to the wrong market, or borrowing
in excess to maintain the growth rate.
Poor accounting: Few people can handle the task of CFO, especially
without the necessary education. Many entrepreneurs hire a third party
accounting firm to run their finances, and sometimes they do it
themselves. Both options could be catastrophic for the company if the
entrepreneur does not know how to run or oversee financial reports and
accounting basics.
Cash-cushion: The lack of a cash-cushion increases the risk of failure.
Entrepreneurs must account for the worst scenarios, change in market
preferences, economic recession, discrepancies with partners, suppliers or
clients, natural disasters, and any other possible scenario.
Operation failure: Bad operation can range from overpaying rent to
quarrels between partners, or management problems.
Declining market: Small businesses are affected by a declining market
or economic downturns more than anyone else.
As small businesses fail, the economy suffers. They might be considered
small business, but in total, they proportionate a big contribution to the
United States economy and the communities in which they are located.
Bringing attention to small companies by increasing awareness and
increasing the foot traffic of their business, the risk of failure considerably
decreases.
Current Strategies
To protect small business against large competitive corporations and against
their own failure, the federal government created the House Committee on
Small Business and the Small Business Administration.
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they cannot sell. By increasing sales, the assets are justifiably bought.
PROPOSAL
Our Solution UT Dallas Fun & Food
Provided the importance we put in our communities, we decided to give
small businesses a little help. UT Dallas Fun & Food is a proposal to bring
awareness to these brave and hardworking entrepreneurs, who in net give so
much to this country.
The Event
Whole Foods will provide the ingredients for the business in the food
industry, which they will use for the sale of their final product.
It is the perfect opportunity for a new business to test the market as there
will be people from all ages, races, and nationalities. Already-in-motion
business will have the chance to showcase their products and services as
publicity for their firm.
Location: Parking Lot C guests will park in Lot D (Appendix A)
Period: Saturday September 26th. From 12:00 PM to 5:00PM.
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Demographics
Small Business Attending: 25 businesses in the food industry, 15
September 25th.
Visuals: Colors of UT Dallas and Whole Foods (green and orange) and
by UT Dallas.
Webpage:
Launch: www.smallisbig.wholefoods.org. September 1st with the
Aside from the local bands, radio UTD will DJ for one hour during the
event.
UTD main page
Period: September 20th through 25th.
Visuals: Exactly like the poster and fliers with a link to the event
webpage.
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listeners to attend and provide them with basic information and our
webpage for further information.
Stations: 93.3, 102.1, 102.9, 106.1.
News Report
Period: Saturday, September 26th.
Delivery: Live report from WFAA Dallas-Fort Worth local news channel.
Whole Foods Big Dallas Goes Small Month
Whole Foods will promote to buy in small businesses during the month
of September, which will bring more attention to the UT Dallas Food &
Fun event.
Legal Liability:
Contract with the University of Texas at Dallas
UT Dallas designed a contract making Whole Foods Liable for all risks, not
including gross negligence by UTD or its employee volunteers.
Indemnity Clause: It is our responsibility to cover the following risks in case
of Third Party Liability:
General Liability
Auto Liability
Workers
Compensation
Umbrella
Return on Investment
Small Businesses
Small businesses will have next to no cost, other than the products they sell,
and they will only profit from the event.
Small businesses that attend the event are expected to increase their sales
even after the event. Fun and food will become a huge and efficient
marketing campaign for them which will bring profit to these companies in
the short and long run.
The city of Dallas
As businesses grow successful sales grow, employment rises, and wealth
increases. Dallas will benefit from this event in the long run as the net profit
from all the successful companies. We expect 100% success rate from
all participants.
Whole Foods
Whole Foods does not expect to receive returns for this project as our main
purpose is to raise awareness for small businesses, and we expect that all
returns go to them.
UT Dallas
UT Dallas will receive hundreds of guests during the event who might
become interested in the university. The university will have their own booth
with information for prospective students and families of students.
Its current students will have the opportunity to attend a Net Working event
or look for future work opportunities.
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Why UT Dallas
We believe there is no
organization more fit to
improve awareness and
success of small
Figure 4
businesses than those who
are striving to be a part of the business world.
Many students are not only passionate about business but would one day like
to start their own small business. This is why the University of Texas at Dallas
has taken a special interest in this event.
MBA students may want to volunteer their time to help entrepreneurs run
their business, or use the event as networking for future job offers.
Our Goal
Whole Foods wants to bring attention to small business by giving them
exposure to the community around them. Our goal is to bring awareness to
their businesses to increase sales and profitability so they can successfully
manage their firm and create jobs in our community.
By creating a fun and unique event at the University of Texas at Dallas (UTD)
people in the Dallas area will receive information about small businesses in
their community.
These companies are expected to receive large revenues from the event, but
most importantly, they are expected to receive new costumers that will buy
their goods and services at their actual location after the event.
The event will not only benefit small business, it will ultimately benefit the
whole community.
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BUDGET
Total Budget: $5,138.75
Advertising
Billboard: An advertisement will be placed on a billboard along Highway 75.
Cost: $775.00
Billboard
$775.
00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$775.
00
Personnel
Staf:
Security: 5
police
be hired to
security
event. Cost:
Paid employees
Security
Volunteers
Total Personnel
15
5
$543.75
$400.00
$0.00
$543.75
off-duty
officers will
provide
during the
$400.00
Waste Management
Trash Cans:20 trash cans will be provided by UTD and will be emptied into
$420.00
Trash Cans
Porta Potties
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20
6
$0.00
$420.0
Total Waste
Management
0
$420.0
0
$500.00
$750.00
$750.00
$1,000
$3,000
Staf
Research and Development: Research and made the final decision on the
philanthropy small businesses. Expert on our partner UT Dallas, small
businesses, and Whole Foods.
Marketing: Expert on visuals and designs. The artist behind the logo and
flier.
Project Development: Expert on small businesses, the effect of UT Dallas
and Whole Foods in the project and legal liability.
Human Resources: Expert on personnel. Research the employees and
volunteers by name and recruit the best.
Set Up: Will organize the event before it starts. Employees and volunteers
will arrive at 11:00 AM and are expected to be done by 12:00 PM
Clean Up: Will stay from 5:00 PM to 6:00 PM (or until everything is as it was
before the event) cleaning, throwing away trash, and helping the businesses
pack their belongings.
Ground: Make sure the event stays clean, and all costumers and businesses
are attended upon request.
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Research And
Development
Marketing
Project Development
Budgeting
Human Resources
Event volunteers:
Set up
Clean up
5
5
3
5
5
Third Party
Event employees:
Ground (make sure the event goes as
planned)
Parking
Security
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7
8
5
AUTHORIZATION
With the acceptance of this proposal, the Dallas Regional Chamber of Commerce
agrees to fund the event UT Dallas Fun & Food to support small businesses for
$2,813 (half the cost of the event).
The event will create the following benefits to:
BUSINESS OWNERS
LOCAL RESIDENTS
DALLAS AREA
THE UNIVERSITY OF TEXAS AT DALLAS
With your signature bellow, The Dallas Chamber of Commerce agrees to fund the
project described in the proposal.
X
Dallas Regional Chamber of Commerce
Eliza Carey
Whole Foods Authorized Employee
Mohamed Dewji
Whole Foods Authorized Employee
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Mercedes Echanove
Whole Foods Authorized Employee
James Elnochs
Whole Foods Authorized Employee
X
Sami Remi
Whole Foods Authorized Employee
APPENDIX A
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APPENDIX B
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APPENDIX C
Saturday
Come support our local businesses and enjoy a day full of excit
www.smallisbig.wholefoods.com
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APPENDIX D
We are calling all UTD professors to come to the UT Dallas Fun & Food to support small businesses in our com
The event will take place on Saturday September 26th from 12:00 PM to 5:00 PM I Parking Lot C NO COVER.
Businesses from the Dallas area will have booths set up for showcase and sale of their goods and services. Lo
The business community will benefit from the largest attendance possible and your recommendation of the ev
JOIN US FOR A DAY FULL OF ENTERTAINMENT AND NEW DISCOVERIES TO SUPPORT OUR LOCAL SM
An event created by Whole Foods Market in Partnership with the University of Texas at Dallas
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APPENDIX E
We are calling all UTD students to join us at UT Dallas Fun & Food to support small businesses in our communi
Businesses from the Dallas area will have booths set up for showcase and sale of their goods and services. Lo
There will be lots of FOOD and other products for sale and even FREE SAMPLES.
Where: UTD Parking Lot C
When: Saturday September 26th, 2014
JOIN US FOR A DAY FULL OF ENTERTAINMENT AND NEW DISCOVERIES TO SUPPORT OUR LOCAL SM
An event created by Whole Foods Market in Partnership with the University of Texas at Dallas
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REFERENCES
City of Richardson, (n.d.). Permit Applications.
Retrieved from http://www.cor.net/index.aspx?page=188
City of Richardson, (n.d.). City of Richardson Solicitors Permit Application
Retrieved from http://www.cor.net/modules/showdocument.aspx?
documentid=795
City of Richardson, (n.d.). Policies and Procedures
Retrieved from http://www.cor.net/index.aspx?page=477#security
Clear Channel Outdoor, (n.d.). National Advertising Rates
Retrieved from http://clearchanneloutdoor.com/how-to-buy/rates/?
#mobile-billboards
Dallas Office of Economic Development. (2014). A guide to starting a
Business in Dallas. Retrieved from http://www.dallasecodev.org/business/small-business/
Dallas, Texas (TX) Poverty Rate Data Information about poor and low
income
residents. (2009). Retrieved from http://www.citydata.com/poverty/poverty-Dallas-Texas.html
Jay, Goltz. (2011). Top 10 reasons small businesses fail. Youre the Boss: The
art of running a small business. Retrieved from
http://boss.blogs.nytimes.com/2011/01/05/top-10-reasons-smallbusinesses-fail/?
_php=true&_type=blogs&_php=true&_type=blogs&_r=1&
Small Business and Entrepreneurship Council. (2011). Small Business Facts
[Data]. Retrieved from http://www.sbecouncil.org/about-us/facts-anddata/
The U.S Small Business Administration. (2014) Retrieved from
http://www.sba.gov/content/small-business-trends
U.S Bureau of Labor Statistics. (2014). Economy at a glance. Retrieved from
http://www.bls.gov/eag/eag.tx_dallas_msa.htm#eag_tx_dallas_msa.f.P
U.S Small Business advisory, Office of advocacy. Texas [Data]. (2011).
Retrieved from http://www.sba.gov/sites/default/files/files/tx10.pdf
U.S Small Bussiness Administration. (2014). Small Business Resource.
Retrieved from
http://www.sba.gov/sites/default/files/files/resourceguide_3148.pdf
FIGURES
Figure 1. Our Motto. This figure illustrates the whole foods motto whole
foods, whole people, whole planet
Figure 2. Employment. This figure illustrates poverty and unemployment
percentages in North Texas
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