BIBLIOGRAPHY

Kotler Philip Kotler K.L. ,Koshy A, Jha Marketing

Management- A south Asian perspective 13th edition
pearson education publication,2007

WEBLIOGRAPHY

WWW. iciciprulife .com

Jan ,2012
WWW.google.com

30 th

ANNEXURES

Questionnaire:
1. Name and address:
2. Phone no.:
3. Age:
4. Gender:

male

5. Occupational profile:
a) Employed
b)self-employed
engineer
e) doctor
f) others

female
c) social activist

d)

6. Income profile:
a) Up to Rs.15, 000 per month
per month
c) Rs.30000-45000 per month
7. Education profile:

b) Rs.15000- 30000
d) Rs.45000 & above

a) Graduate

b) under graduate

c) MBA

d) Doctor

e) others

8. Have you purchased any insurance policy recently?

a) Yes

b)No

c) planning

9. From which company you purchase all your policies?

a) LIC
d) others

b)HDFC

c) ICICI

10. Do you know ICICI Prudential is a dominant private life

insurance company in India?
a) yes
b) no
c) may be
11. If yes then what is your source of information about ICICI
Prudential?
a) Advertisement
b) electronic media (radio, T.v)
c) print media (newspaper, magazine)
d) family &friends
12. Do you want to associate with ICICI prudential life
insurance?
a) yes

b) no

c) may be

13. Which of the ICICI Prudential life insurance schemes you

prefer the most?
a) Smart kid
b)Pension plan
Endowment plan
e) Traditional plan

c)Health plan

d)

f) others

14. Do you like the services rendered by ICICI prudential life

insurance?
a) Yes

b) No

c)Cant say

15. How would you rate the services rendered by

prudential life insurance?
a) Excellent
b)Very good
e) Below average f)Satisfactory

c)Good

ICICI
d)Average

16. How do you differentiate ICICI prudential from other

insurance companies?
a) Image
b) Brand value
c) Affordable capacity
d))
identification
e) Customer base f) Services rendered
g) others
17. Do you want to recommend or suggest any changes In
ICICI Prudential for better results? If yes then could you
please spell some of your suggestion?
a) Yes
b) No
Please specify_______________
Place:
Date:
signature: