Morvarid Raufy

Evaluation
In what ways does your media product use, develop or change
forms and conventions of real media products?
My music video is a representation of freedom in different ways, for
example one way is a positive type of freedom and another is a
negative type of freedom.
My video portrays this as we see two girls who are the same age but
one is homeless, and the other is building up her life. We know this as
we are constantly seeing comparison between the two girls, and the
differences between them. This has been done by the usage of cross
cutting between the two characters. The happy girls freedom begins as
we see her leaving her home and family behind and is on a new
adventure by herself, we see her building up her life, educationally and
personally as we see her with a man in one scene and studying hard in
another. This has been done to show that the happy girl has it all, the
''strong relationship'' with a guy she likes as he likes her back, and we
know this as we see a flirtatious conversation between the two, which
was shot as a close up, so that the audience was able to read the
conversation. She also has her good friendship group and always enjoys
her time with them. We know this as we see her in the music video with
a group of friends and they are all laughing and talking/joking around.
Everyone seems happy and cheerful as everyone is engaged in the
conversation and everyone is laughing, this was expressed well in the
facial expressions of everyone also.
Some examples are:
Alongside this entire scene we
have cross cutting and jump cuts
between the two girls, we see the
sad girl on the streets, people
walking past her and not giving
her money, which represents that
her type of freedom is negative as
she doesnt have anyone to rely
on or to give her support. We also
see her asleep on an old sofa and
in a dark room, which again shows
that she has nothing. We see her
trying to get into a collage
however she got rejected which is
showing how freedom can also be negative as her choices are very
limited and she doesn't get to have much of a say in anything.
We understand that she is unhappy which is why she is referred to as
the sad girl, because she is never smiling and is always looking down or
hiding her face. The main camera angles focused on the sad girl is the
high angle which makes her seem small and less powerful or superior as
she has nothing.

Morvarid Raufy

Some Examples are:

The two
characters have to
opposite rolls, and to help
show the opposite
characteristics and different
sides of freedom we have thought
about the mise-en-scene carefully. For
example the sad girl is always in black and she doesnt change outfits,
this is showing that she cannot afford any clothes as she is homeless and
the fact that she is in all black represents that shes is unhappy,
depressed and gives the feel of her giving up on life. On the other hand
we see the happy girl in different clothes for each day and she is smiling a
lot, her clothing is brighter than the sad girls. For example she wears
colourful jeans, matches it which her scarfs, wears makeup, and this is all
helping to show the opposites of the two characters.
Some examples are:
Sad Girl

Happy girl

Matching green
scarf

Green jeans

The body language of the two girls are also very different and are
opposite to each other once again, as the sad girl always looks up tight,
and seems to also keep to herself a lot.
For example her arms are always in her hoodie pocket and she mostly
keeps her head down and has her face covered. However the happy girl
always has her arms by her side, swaying back and forth which
represents that she is relaxed and not tensed, has her head up rather
than down and her posture gives off a confidence feel. The camera
angles and lighting pay a big part in this also as when we are on the
happy girl, it is more dimmed and gives a more depressing and negative

Morvarid Raufy

feel and when we are on the happy girl the room is much brighter and
there is no isolation but with the sad girl she is always by herself and
never really see people around her.
A good example of a real media text is Rihannas music video called
What Now This music video can relate and can be compared to my
music video as Rhianna is locked and based mainly in a dark room and
has been restricted, just like how the character in my music video (The
sad girl) is restricted from going to college and getting somewhere is
life. When the camera is focused on her there is a lot of dark lighting
used just like Rhianna. The dark imagery used in both of this music
video represents sadness, depression, and gives a sense of failure.
Rhiannas music video relates more to the sad girls freedom, as they
have similar imagery and conventions, such as the sad facial
expressions and dark lighting. This shows that our music video does
incorporate conventions which are used in real media texts for example
the similar lighting the camera shots and angles mise-en-scene, have all
been used to create the convention which are usually found in the real
media texts, and build an understanding of what is going on in the
music video.
I and my group had to look at different digiPaks in order to learn the
techniques and conventions before making our own dig pack. I learnt
that the front of the digipak tends to have a large eye catching picture;
the picture illustrated on the front tends to have some relation to the
songs or artists. The song or album title is also found on the front panel
also. At the back you must always have the barcode, record label,
tracks, and extra information. I took all this information into
consideration and created a digipak and the themes and style, fronts
are all in sync. And this is the final look.
Tracks

Artists
name
in
order
to
grab

Artist
face to
draw
attenti
on and
promot
e the
album

Addition
al
informat

Barco

Album
name

Morvarid Raufy

As shown above in my own digipak I have taken into consideration all of

the conventions which would normally be included in a real digipak. This
was done because I wanted to have a realistic digipak and give it that
real feeling. As inspiration I had looked at Rhiannas digipak, I like how
everything had the same theme, front, colours and everything linked in
together. Therefore I decided to do the same with my digipak.
When

researching I also looked into real mangazine conventions

which
helped me understand what was required and normally used in the real
media text and found what needed to be incorporated for example the
most important, the image which is often of the artist, perhaps with a
brand identity (a recognisable logo or image from a video), include the
single and if there is a website of the artist and record label it must be
added in. Font, front style and colours should all be linked in with the
theme and the rest of the digipak, there needs to be a record label/ the
name of the artist and its date realise.
Our magazine has the face of the artist and her name in all capital and
the front of the magazine and underneath we have the picture of the
album with its name.
I believe with the incorporation of real media conventions it will help to
attract more audience members. This is because many fans or the
audience always expect somehow familiar styles or conventions from a
genre therefore, by us sticking to these conventions and using them in
our music video and digipak it will allow the audience to enjoy the music
video better as they will be able to relate to it better and understand it.