KM

Katie Muse
700 Bolinwood Drive, Apt. 32H Chapel Hill, NC 27514
(704) 421-1911 musek@live.unc.edu katiemuse.weebly.com

Key Accomplishments

Attention to detail: tracked earned media for Super Bowl campaign; reported on engagement metrics
for digital campaigns; performed category and brand analysis for agency prospect recommendation.

Problem solving: solved brand challenge for struggling nonprofit in 24 hours; improved event turnout
and fundraising for fraternity service week; used digital analytics to troubleshoot sports campaigns.

Relationship building: strove for full integration into insurance and technology client teams; built strong
team dynamic for 24-hour case competition; formed trusting relationship with agency pro bono client.

Education
University of North Carolina at Chapel Hill Expected Graduation May 2015 GPA: 3.84
B.A. Journalism and Mass Communication Advertising Sequence
Deans List Each Semester J-school Ambassador Kappa Tau Alpha National Honor Society

Agency Experience
McKinney, Account Management & Business Development Intern

Tracked press and responses to Invisible Mindy Super Bowl campaign for Nationwide Insurance.
Provided weekly industry and competitor news updates as well as support for creative reviews.
Recommended three fast casual dining client prospects to business development department, resulting
in a simulated pitch for the one that provided the best business opportunity.

Capstrat, Client Services Intern

May 2014 August 2014

Supported client services teams for Lenovo, Red Hat, NC Bio, and the AICPA.
Scheduled Twitter content for clients and had more than 50 Tweets published.
Performed a communication audit on pro bono client NC Bios digital communications. Helped create
a revitalized positioning statement and content plan that they could implement without a budget.

Intrepid Marketing Group, Sports Marketing Intern

January 2015 April 2015

May 2013 August 2013

Used MRI, Google Adwords, and social media audits to evaluate the reach of clients advertising and
PR campaigns, including those for the Carolina Hurricanes and the Jimmy V. Foundation.
Created analytics reports for online ad campaigns, detailing audience engagement for different media
vehicles. These reports helped clients enhance and retool their digital campaigns.

Other Experience
24-Hour Crash Campaign

Joined a team of other journalism and advertising students to solve the 24-hour brand and pitch
challenge for one of four clients, the nonprofit A Ban Against Neglect.
Oversaw team check-ins and task deadlines to promote accountability and teamwork.
Found strategic insight that gave rise to our winning creative execution.

Public Relations Chair, Phi Sigma Pi National Honor Fraternity

November 2014

December 2012 December 2013

Took on challenge of orchestrating and publicizing Education Week.

Used social media campaign to invite participation in the weeks events, which included a lecture from
a former congressman.
Increased year-over-year turnout and met campaign goal to raise $200 for the 40 Book Project.