Coatings Word October 2012

inacoat
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in Guangzho ber 2012
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Booth #9.2A
We are thinking about the

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October 2012 Vol. 17, No. 10
Table of Contents
34 The Auto Refinish Market
40
Black and White Pigments
42
Investments In China Continue To Expand
DEPARTMENTS
As We Go To Press ......................8
50
Chinas Automotive Coatings Markets
56
Does Chinas Remarkable Growth Have

Feet Of Clay?
62
Editors Page ................................6
Expo Preview: CHINACOAT2012
Index to Companies ....................8

Fresh Paint ................................10
Patents ......................................20
Market Reports ........................22
New Products ............................24
Industry News ..........................74
Suppliers Corner........................76
COLUMNS
People ........................................77
International Coatings Scene ....................................26
Meetings ....................................78
Europe SMEs In Wood Coatings Sector Are Growing
Final Coat ..................................82
Business Corner ..........................................................28

New Differentiated Products Might Be Disruptive As Well
IPaint ............................................................................30
When There Is No Way To Stop Your Trade Secrets From... Literally...
Walking Out The Door
42
ADVERTISING SECTIONS
Classified Ads ..............................................................79
Advertising Index........................................................81
COATINGS WORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 8250553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box
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October 2012
www.coatingsworld.com
Coatings World | 5
Editors Page
Chock-full Of China
News!
he October issue of Coatings World is the CHINACOAT2012 Show

Issue where we offer a Preview of the upcoming exhibition, which
will take place Nov. 28-30 in Guangzhou. Each year CHINACOAT
continues to grow and become more sophisticated, mirroring the industry
it serves.
CHINACOAT is the key event for coatings, printing inks and adhesives
suppliers who wish to enter, expand and consolidate their positions in the
Chinese market. Approximately 900 exhibitors from 30 countries/regions
will showcase their products and services in an exhibit area close to 60,000
square meters.
As this issue is heading to Guangzhou, we cover a lot of China ground beginning with our resident China guru Dan Watsons look at Chinas remarkable growth.
In Does Chinas Remarkable Growth Have Feet Of Clay? beginning on
page 56, Dan takes a close look at the slowdown Chinas economy is experiencing. However, despite this slowdown Chinas GDP growth is still expected
to do well compared to other countries and is projected to deliver a relatively
impressive seven to eight percent in 2012.
On page 50, a Q&A with Luke Johnson, senior research analyst at GCiS
Strategic Research, provides an in depth look at Chinas automotive coatings
market. Luke delves into the differences between the repair and OEM coatings
markets as well as the dynamics shaping each.
The paint, coatings, adhesives and sealants industries have put tremendous
emphasis on the Chinese market. Even during the global recession that heavily impacted most of the world, the Chinese coatings industry grew.
The largest international manufacturers all have placed major stakes in
China as they depend more on this growing market to grow their businesses.
As Chinas market continues to grow major paint makers like AkzoNobel, the
worlds largest, continue to invest more dollars to expand their China operations. On page 42 we provide an update of what some of the major paint makers have been up to over the past year in the China market.
Is your company planning to enter the China market anytime soon? Are
you already there? Let us know what your experience has been like. Better
yet, if youre going to be in Guangzhou come and stop by the Coatings World
booth. Wed love to hear your story. See you in Guangzhou!
TWRIGHT@RODPUB.COM
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CONTRIBUTING EDITORS
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EDITORIAL ADVISORY BOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
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COATINGS WORLDS circulation is audited by BPA Worldwide.
6 | Coatings World
October 2012
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As We Go To Press
KN&G release global sealants study
According to a newly published study by the consulting rm

Kusumgar, Nerl & Growney, the global consumption of
sealants was 3.6 billion pounds in 2011 worth $8.45 billion.
Growth is placed at a ve percent annual rate through 2016 with
the Asia-Pacic region advancing eight percent per year and
North America and Europe each growing at a two percent annual rate.
As shown in Figure 1, Europe led in dollars in 2011 with its
consumption of $3.42 billion representing 40 percent of the
global total. European Union (EU) member countries took 88
percent of the regions volume while non-union members such
as Russia and Turkey consumed the rest. EU consumption is forecast to grow two percent annually while non-EU countries are
projected to advance at a ve percent annual rate.
The Asia-Pacic region is second in value with a 31 percent
Figure 1
share but is the leader in pounds with 40 percent of the total. China is by far the largest
user of sealants in the region with nearly 60
Index to Companies
percent of the volume and one-half of the
This index gives the starting page for a department or feature with a signifidollars. China and India are the high
growth countries in Asia-Pacic.
cant reference to a manufacturer of paint, coatings, adhesives and sealants.
North America took 24 percent of the
Subsidiaries are indexed under their own names.
2011 sealant dollars while South America
was an outlet for three percent of the total.
North America is a mature region for sealant
growth while South America is projected to
3M. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
grow at a ve percent annual rate.
Ace Hardware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
Construction is the largest end use for
AkzoNobel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 24, 34, 42, 77
sealants representing 63 percent of the volBASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 34
ume and dollars in 2011. The other large
end use is automotive which was an outlet
for 23 to 24 percent of the pounds and
dollars and includes vehicle manufacturers
and the aftermarket. Insulating glass, fire
stop, aerospace, and industrial are smaller
end uses which are treated separately in
the study.
Silicones are the largest sealant type in
volume with 30 percent of the pounds and
are second in value with a 32 percent share.
Polyurethanes, including one-component air
inltration foams, were the leader in dollars
with 35 percent of the total and captured 28
percent of the pounds. Other larger sealant
types include emulsions, silyl modied polymers, butyl, and plastisol.
The above information is contained in
Kusumgar, Nerl & Growneys just released
study,The Global Sealants Industry. Further
information can be obtained at www.kusumgar-nerl-growney.com. CW
8 | Coatings World
Benjamin Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Chugoku Marine Paints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 42
Hempel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24, 42
Henkel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
HMG Paints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
ICA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Matrix System Automotive Finishes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 34, 42
Protech/Oxyplast Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Tesla NanoCoatings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Tiger Drylac Powder Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
October 2012
www.evonik.com
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Visit us a T 2012
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IN
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Hall 9.2
5-36
Booth A2
Fresh Paint
RPM acquires Synta wood deck

and concrete restoration business
RPM International Inc. through its RustOleum Group has acquired Synta Inc., a
producer and marketer of exterior wood
deck and concrete restoration systems.
Based in Clarkston, GA, Synta's annual
sales are anticipated to exceed $40 million
in the rst year. Synta's unique Deck Restore and Concrete Restore brand products
offer consumers the opportunity to extend
the life of weathered outdoor wooden
decks and concrete surfaces beyond the performance of conventional stains, paints and
sealers the company said. They are widely
available at nationwide home centers and
other home improvement retailers. Additionally, Synta offers a line of arts and craft
coatings under the Anita's brand, and a recently introduced line of specialty coatings
under the MyColor by Pantone brand.
Randy Moore, Synta chief executive, will
continue to lead the organization, which
will operate as a stand-alone business
within Rust-Oleum's Consumer Business
Group, and Tom Curtis, Synta founder, will
continue in a consulting capacity.
RPM acquires leading nail

enamels business
RPM International Inc. has acquired
Kirker Enterprises, Inc., a leading manufacturer of nail care enamels, coatings
components and related products for the
personal care industry. Based in Paterson,
New Jersey, Kirker has annual sales in excess of $100 million. "Kirker will operate
as a stand-alone company within our
RPM2 business group," said Frank Sullivan, RPM chairman and chief executive.
"Through our many companies, RPM has
among the broadest coatings technologies
in the world, and Kirker will be able to access these technologies to bring even more
innovation to the personal care industry."
Tesla Nanocoatings wins Ohio

Innovation Award
An Ohio technology start-up fund, The
Innovation Fund, has awarded Tesla
NanoCoatings of Massillon, Ohio a
10 | Coatings World
$100,000 grant to help the new company

develop and manufacture its line of corrosion control coatings. It is the third time
this year the company has been honored
for its technology.
Tesla NanoCoatings provides corrosion
control coatings with fullerene carbon nanotubecathodic protection of metal to the
aerospace/military, petrochemical, transportation, marine and industrial markets.
Earlier this year, the editors of R&D
Magazine named Tesla NanoCoatings a
recipient of its R&D 100 Award as one of
the most technically signicant products
in 2011. NorTech, in partnership with
Crain's Cleveland Business, announced
Tesla Nanocoatings Ltd. as winner of its
2012 NorTech Innovation Award.
Additionally, The U.S. Army identied
Teslas corrosion technology as a Technical Solution.
Corrosion is a major problem is US
industry today. The U.S. Government Accounting Ofce estimates that corrosion
costs the U.S. $400 billion a year," said
Todd Hawkins, managing director and
founder of Tesla.
We are proud to be on the front lines
in the battle against this problem, and to
be honored three times already in our rst
year of operation, said Hawkins.
The U.S. market for corrosion-control coatings is about $50 billion a year,
and the industry has not seen any groundbreaking new technologies in more than
50 years. We aim to be the pacesetter in
this market, offering the toughest, most
resilient and best corrosion resistant coatings ever developed, he said.
Tesla has improved on the traditional
coating system that the U.S. military relies
on to protect many of its steel structures,
said Susan Drozdz, a chemist with U.S.
Army ERDC CERL and a NACE International-certied Level 3 Coating Inspector.
The traditional system is a good coating system, but here was an opportunity,
with this nanocoating, to improve the limited adhesion, exibility, and impact rewww.coatingsworld.com
sistance of the standard system. Based on

our eld demonstrations, the Tesla system
will most likely improve coatings performance and service life, she said.
Tesla NanoCoatings, LTD is a technology company based in Massillon, Ohio
with a laboratory at Stark State College in
North Canton, Ohio. The company is over
a year old with one product currentlyTeslana highly effective corrosion control
coating for structural steel utilizing carbon
nanotubes, which self-assemble into rope
structures, making them highly conductive,
tough and exible. Teslan was developed in
collaboration with the U.S. Army Engineer
Research and Development Center, Construction Engineering Research Laboratory
(ERDC-CERL), Champaign, Ill. For more
Tesla company information please visit
www.teslanano.com.
International Paint awarded

GSA Schedule 51 V contract to
offer its coatings to federal
govt
International Paint LLC has been
awarded the GSA Schedule 51 V contract,
which gives it the ability to offer its coatings to the federal government.
"We are excited to have this contract
in place, as it will allow our government
customers to procure our products more
easily. We are condent that this schedule
will broaden our federal market footprint," said John Mangano, International
Paint's business development manager.
International Paint is listed under the
contract number GS-21F-0108Y. To expedite government purchases, International
Paint has made its products available on
GSA Advantage.
Establishing a GSA Schedule Contract
requires a solid understanding and in-depth
knowledge of government contracts and
regulations. With the guidance and support
of Winvale, a government contracts consultancy, International Paint was awarded its
GSA Schedule Contract in record time the
company said.
October 2012
Fresh Paint
International Paint's GSA

Schedule award is a result of a
multi-part process in which the
General Services Administration
evaluated its professional capabilities, organizational structure, performance history, and customer satisfaction. As a
result, International Paint is qualied to
work directly for federal, state and local
government entities.
Protech/Oxyplast Group
purchases Innotek Powder
Coatings
The Protech/Oxyplast Group of Montreal,
Canada reached an agreement to purchase
the powder coating business and manufacturing assets of Innotek Powder Coatings
of Big Spring Texas. Innotek is a well-recognized name within the powder coatings
industry specializing in high performance
Arborea Sun: ICA tests its products in the

climates of Florida and Arizona
Program partner Q-Lab leverages its longstanding
experience to conduct the weathering tests.
In 2010, ICA, a group based in the central-Italian city of Civitanova
Marche, in the province of Macerata, that is one of Europe's leading
names in the manufacture and marketing of special coatings for wood,
initiated the Arborea Sun project, which is intended to analyze the performance of its water-based coatings for exteriors, in collaboration with
its technology partner Q-Lab, an accredited laboratory for the durability
testing of materials. Q-Lab was established in 1956 in the United States;
it is based in Ohio, and has a presence in Germany, the UK and China.
The products used in the guaranteed coating cycles have been analyzed, tested and enhanced for more than a decade by the ICA R&D
laboratory. This has allowed the company to verify the effective resistance of its products and, as a result, to guarantee a durability of more
than 10 years. The tested and guaranteed cycles include the topcoats
of the PLUS and Nanotech ranges.
The tests, which were then summarized in the relevant test reports,
encompassed natural weathering processes due to exposure to atmospheric agents such as the sun and water; and accelerated weathering processes using a patented Q-Lab system.
The natural weathering processes were carried out at the Q-Lab
testing station in Homestead, Fla., and involved testing the performance of ICA coatings in warm/humid climatic conditions. The quantity
of energy produced by solar radiation (6588 MJ/m2) and the percentage of relative humidity (70 percent) in this location give a clear idea
of the severity of the test and of the substantial stresses to which the
coated wood sample was subjected.
The effectiveness of the coating cycles was also tested under conditions of exceptional exposure by putting the products to the test in
the desert of Arizona, where the sun exposure is around 20 percent
higher than it is in Florida. The warm/dry climate of Arizona is characterized by very intense sunlight, very high temperatures, reaching up
to 46C during the summer, minimal rain and very low humidity. Over
the course of a year, the average energy in the form of solar rays striking the sample amounts to 8,000 MJ/m2. As such, the extreme temperature shifts between day and night put the wooden surface, and
the coating film applied to it, under considerable stress.
12 | Coatings World
thermoplastic powder coatings.

Innoteks leading thermoplastic technology is a great addition to our global
business," said David Ades, managing director of Protech. "It is complementary to
our extensive thermoset powder coatings
product range.
Protech expects to benet from the
business relationships and the unique thermoplastic technology that Innotek has de-
In addition, ICA has activated the accelerated weathering program

called the Q-TRAC Natural Sunlight Concentrator.
This patented system makes it possible to concentrate, by means of
a series of mirrors, the solar rays on the panel to be tested. In this way,
the natural sunlight concentrated on the samples puts the coating film
under substantial stress.
During the day, a mechanism makes it possible to track the movement of the sun in order to guarantee maximum exposure at all times.
Moreover, from sunset until sunrise, the sample is subjected to a cycle
of humidification using pre-programmed sprays. The test is, then, extremely tough, due not only to the energy involved but also due to the
artificially generated humidity.
The test conducted in Arizona combines the rapidity that is characteristic of an accelerated weathering test with the reliability of a complete spectrum of natural sunlight. By analyzing the amount of solar
energy involved, it can be stated that a six-month cycle with Q-TRAC
in Arizona corresponds to five years of natural exposure in Italy.
For more than two decades, ICA has been developing water-based
products for exteriors and has, therefore, accumulated a wealth of experience in the field that allows it to select very accurately the raw materials and formulations that are best suited to their use.
The weathering tests conducted by third parties complement those
conducted by ICA's in-house laboratories, which for their part provide
crucial information in relatively short timeframes.
Right from its very earliest formulations of water-based coating products, which date from the late '80s, ICA has used its R&D laboratories to
conduct exterior durability testing on an ongoing basis. Since 1996, the
chemical/physical department at the laboratories in Civitanova Marche
has also been conducting in-house artificial aging tests (QUV).
ICA's collaboration with highly qualified partners, as well as the research
carried out in its own labs, together provide the best guarantee of the seriousness of ICA's approach and of the reliability of its products: their durability is ensured both on the basis of current technological standards and on the
basis of the results of multiple aging tests. The constant evolution of the raw
materials and formulations has enabled ICA to offer warranties on its products for periods that, until just a few years ago, would have been unthinkable, but are now entirely realistic. For ICA, dealing with its clients in a
respectful manner means not pretending that its products will last forever,
rather, the company's approach is all about offering cutting-edge products
which deliver the highest levels of performance that can feasibly be achieved.
Alongside Q-Lab, the external laboratories with which ICA collaborates include Catas (Italy), WKI and IFT Rosenheim (Germany).
October 2012
Troys advanced materials protection and surface enhancement technologies provide

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To learn how Troy is the Key to Innovation, Performance, and Value, contact your Troy
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Fresh Paint
veloped over the years. Protech

will integrate the Innoteks manufacturing operations into its
own organization.
The Protech/Oxyplast Group is one of
the worlds largest manufacturers and
marketers of powder coatings. Now in its
thirty-sixth year of operation, the Protech/Oxyplast Group continues to grow
its reputation in quality and innovative
powder coatings. Protech Oxyplast powders are produced in more than twenty facilities worldwide.
AkzoNobel Powder Coatings'

first Cromadex center opens in
Ireland
AkzoNobel and Carbon Group combined
forces to open the rst Cromadex Center in
Cork, Ireland. The new center will offer in-
3M Rolls Out PV Anti-Soiling Coating

By Charles W. Thurston
Diversified 3M Corp. rolled out a new roll-on aftermarket Anti-Soiling Liquid for the glass
covers of flat-mounted photovoltaic solar panels that deters soiling and helps the modules
yield between five percent and 10 percent more energy in comparison testing, according to
Carrie Ruby, a marketer for the St. Paul, Minn.-based company. Water beads up and runs off
panels with the new liquid applied.
Unveiling the product at the Solar Power International 2012 show in Orlando in September, 3M says that the coating will either eliminate the need for PV module cleaning or diminish
the number of cleanings necessary for optimal performance. The coating will sell for the
equivalent of $1 per square meter, with coverage estimated at 20 square meters per liter, assuming a double roller pass.
The solution was tested for eight months in the Arizona desert against modules that did
not receive any cleaning. "Down the road we also will be looking at an OEM product," said
Ruby. With a pH of 3.0, the product has a shelf life of only six months after manufacture, according to 3M. The company estimates that the liquid will last two years after appropriate application, which includes a de-ionized water rinse.
Some solar panel vendors require that owners perform minimal cleaning in order for the
performance warranty for the panel to be valid. Conventional wisdom holds that the cost of
cleaning solar panels outweighs the value of the power loss. In some cases, where a minimum
generation level is required from the system, breach of contract can revoke power royalties,
subsidies and other forms of revenue.
The alternative to using an anti-soiling agent or even cleaning is a dirty solar panel, which
may generate 25 percent or 30 percent less energy if never cleaned, according to data from
Heliotex, a provider of automated solar panel cleaning systems based in Palm Desert, Calif.
One Heliotex system offered online cost $2,000. The Boston Solar Company predicts less extreme power losses from failure to clean, at around eight percent, but dirt occlusion is cumulative. Boston Solar recommends a yearly panel cleaning.
While the new 3M product can be used on residential systems, its application adopting
is more likely with commercial or industrial solar arrays where the amount of power generated is usually guaranteed through a power purchase agreement, in cases of third-party owners of the solar system. Financiers often require a maintenance program for solar systems
they lend to, and cleaning services would be included.
Residential solar panel cleaning services may charge a minimum of $150 for a service call
and up to $30 per panel for cleaning with de-ionized water. Sears sells a telescoping squeegee
package for homeowners for $475. Commercial and industrial panel cleaning services are
likely to cost more, given that ancillary services are likely bundled. So the price point of the
3M liquid seems inexpensive compared with cleaning services, although only a module-specific monitoring system will help system owners know when system output has declined, signaling the potential need for a cleaning.
14 | Coatings World
dustrial coatings customers an array of

products and services. The Cork center features a salt spray and laboratory testing facility as well as a surface treatment and
application facility. It will supply a wide variety of surface treatment, paint technology
and plant equipment, as well as a range of
coatings brands including Cromadex, Interpon, International, and Sikkens.
The Cromadex centers offer global experience with local stock, quality brands
and the exibility, speed and efciency we
know coaters need, said Dave Hein, AkzoNobel GMF manager Europe West.
Cromadex is well established in the UK,
with 10 Cromadex centers reaching from
Glasgow to Portsmouth. Carbon Group has
more than 15 years experience supplying the
industrial coatings industry in Ireland.
The official opening was complemented with an open day providing visitors
with
information
from
technological advances to future proofing their businesses, as well as tours of
the paint center and application area to
test products and equipment.
In addition to the new facility in Cork,
centers in Dublin and Belfast are scheduled to open by the end of the year.
BASF releases global

automotive color trend report
Designers from BASF Automotive Coatings have announced the results of its latest automotive color trend report. In the
report, BASF color experts from North
America, South America, Europe and Asia
provide a forecast of the automotive colors of the future.
Results from this years report show
future colors will be naturally cultivated
with nuanced berry and copper tones,
along with natural colors such as brown,
blue and green.
Although popular staple colors such as
silver, black and white make up approximately 50 to 80 percent of current production, there is a rich diversity of potential
shades that is returning to the market, said
Paul Czornij, technical manager for the
BASF Color Excellence group.The increasing inclination of society to celebrate beauty
in earth tones and more traditional green
and blue hues is the basis for this trend.
In recent years, the color green has not
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played much a role on the roads, yet in four to ve years,

the color is predicted to become more popular. Similarly,
white, silver, and gray will gradually wane in popularity at
the expense of more saturated colors like blues and browns.
There are signs from automakers and consumers that the desire for more color on the roads is continuing. We will be tapping
into further color spaces, such as bronzes and emeralds, says
Mark Gutjahr, head of design for BASF in Europe. The continued high value assigned to the notion of ecology may now again
be signied by the color green.
The topic of sustainability continues to be on the radar, attracting attention to not only the environment, but also the
everyday world. Finding novel ways to use materials, simplify
lifestyles and have a closer focus on daily experiences are the
main inspirations for this trend.
The innovation that arises from this mindset nurtures a
stronger awareness for things great and small, which in turn raises
social responsibility, said Czornij. Colors are being developed
that evoke this sense of purpose, stretching the aforementioned
blue, green and browns into both strong and subtle tones.
Modern communication technologies are triggering huge changes.
Setting the tone are phenomena such as the increasing dematerialization of technology. In the future, technology will be less tangible
in a haptic sense, and instead will be increasingly more intuitive. For
example, smart phones use a touch display instead of a keypad.
We are observing new narrative and haptic qualities in many

areas. Heavy substances, striking surfaces and expressive materials such as wood and stone create a stronger emotional connection to the world we live in. In the automotive world, this
means that we can expect more intensive colors and bolder effects, said Corinna Sy, designer at BASF Coatings Europe. The
new colors are expressive, but not blatant, like a good story.
With dark berries, intensive browns and coppers, along with
radiant emeralds, BASF designers anticipate powerful color experiences on the roads.
Carmakers are working and thinking globally. For this reason, BASFs design team has a global presence, sounding out international trends without ignoring regional features or color
trends. In order to acknowledge the increasing signicance of the
Chinese automotive industry, and specically the local manufacturers, the designers have included special colors, such as various
shades of gold, in their trend collection.
The colors developed for China demonstrate the ability of
BASFs Design Team to utilize its colorant tools and paint technology to span the range of bold blues to elegant browns, golds
and grays. This reects to the local market and its evolution to
more interest in colors as an expression of self. The vivid hues
support these trends and are balanced with metallic effects that
bring increased prominence to this growing segment.
Eastern Coatings Show website up and running

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16 | Coatings World
The Eastern Coatings Show websitewww.easterncoatingsshow.comis now up and running. Companies interested in
reserving booth space can select from three types of booths on the
oor plan, complete the exhibitor form and return it as directed.
Fifty-one booths are available for companies to display products and product information on a rst come, rst serve basis.
Booth inquiries have already been received from a number of
companies including some from England, Scotland and China,
according to show organizers.
The ECS, which will run from April 29 to May 2, 2013, will feature 40 presentations on topics ranging from nanotechnology to
marketing. The show will take place at the Taj Mahal Casino Resort
in Atlantic City, N.J., and is being hosted by the Metropolitan New
York Coatings Association, the Philadelphia Society for Coatings
Technology and the New England Society for Coatings Technology.
Attendees will have an afternoon for leisurely activities, which
will include a shing expedition or a round of golf at the Seaview Country Club. The ECS will also feature a formal dinner
with a noted speaker on the last evening.
H.B. Fuller acquires Engent

H.B. Fuller Company has nalized the purchase of Engent, Inc.,
a provider of manufacturing, research and development services
to the electronics industry.
The Engent business adds state-of-the-art development capabilities, testing resources and technical support infrastructure. As
a global, adhesives solutions provider in the electronics market,
H.B. Fuller has now increased its market knowledge and qualication capabilities in a wide range of microelectronic assembly
October 2012
ing photovoltaic (CPV) solar system, and

its investor and global strategic partner
ABB, a leader in power and automation
technologies, are the rst to use this
process for solar energy equipment.
Henkel worked with GreenVolts and leading paint and coatings company AkzoNobel to customize a process that layers
Henkels Aquence autodeposition coatings
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technologies. The company will combine

and leverage the adhesive development capabilities, investment resources and global
reach of H.B. Fuller with the electronics
expertise of Engent.
Engent is a provider of next generation
microelectronics development, testing and
manufacturing services. Located in Norcross, Ga., Engent was founded in 2003 to
provide niche production, development and
qualication services for small form factor
(SFF) electronics. Engent engages in all stages
of the electronic miniaturization process and
serves key microelectronic markets in the
military, medical and industrial sectors with
clients ranging from entrepreneurial technology rms to Fortune 50 companies.
The Engent business generated under
$10 million in revenue in 2011 at margins
above H.B. Fuller's current levels. The results of this business will be included in
the company's North America Adhesives
business segment going forward.
with a powder topcoat and cocures them in a single oven. This

lean paint shop process, which
has been very successful in the automotive industry, now provides solar
components with higher quality nishes,
increased durability, and ultraviolet protection for 25 years. Additionally, the
process reduces environmental impact,
Yamaha renews partnership

with DuPont Refinish to use
DuPont's paints on its racing
bikes
For the third consecutive year Yamaha
Motor Racing renewed its partnership
agreement with DuPont Renish Italy.
The Japanese constructor will continue to
use DuPont Renish paints on its racing
bike parts. In addition to the racing bike
parts, the waterborne paints Yamaha Blue,
Cromax Deep Purplish Blue and DuPont
3800S ChromaClear VOC by DuPont Renish will continue to be used on the
team's eight trailers and IVECO trucks as
well as on the mechanics' toolboxes,
workbenches and other pitlane equipment. DuPont Renish paints are also
used in the garage and hospitality area.
GreenVolts to use Henkels

Aquence coatings to protect its
CPV solar equipment from
corrosion
Henkel announced that its Aquence CoCure technology has been selected for use
by GreenVolts, Inc. for its higher-performing, lower cost protection against corrosion and UV-damage in the solar industry.
GreenVolts, provider of the worlds only
complete and fully integrated concentratOctober 2012
Coatings World | 17
Fresh Paint
since it contains no heavy metals

or sludge, and lowers water and
energy requirements. According
to Henkel, most solar equipment
manufacturers use a hot-dip galvanization
process to protect their metal parts. While
industry-standard, this process has drawbacks. The high temperatures can introduce stresses in the dipped metal parts.
These stresses and any dimensional distortions can be weak points in a system. Also,
the galvanization process leaves a thick
layer that can be problematic for complex
shapes, especially internal cavities. For example, threaded holes may reduce in size
so that bolts do not t properly. The Aquence process is more precise, and can provide a smoother, higher quality surface for
topcoats and nishes the company said.
BASF opens its Construction

Center to offer coatings, EIFS
systems and more in Toronto
BASF's Construction Chemicals division
announced the grand opening of its new
Construction Center in Toronto, Ontario,
Canada. A celebratory event was hosted
at the site for more than 100 construction
contractors, distributors, architects and
engineers in the greater Toronto area.
Located at 10 Constellation Court in
Toronto, the BASF Construction Centre offers on-site customer service and support,
manufacturing and warehousing capabilities, and is centrally located to ensure optimal service to BASF's construction partners
in the industry. Additional benets include
increased service to the Canadian marketplace and enhanced distribution and logistics to deliver products on time.
18 | Coatings World
"Our Wall Systems business will offer

a complete product line to meet the needs
of the professional contractor in the
Canadian construction market," said Bill
Kasik, head of BASF's Wall Systems business. "This offering includes all exterior
insulation and nish system (EIFS) components, custom color matching and tint
capability, local delivery service and a
hands-on classroom and training facility."
The BASF Construction Center will feature a full line of products from the Construction Chemicals business, including:
Cementitious ooring products; concrete
repair products; deck membranes; grouts;
joint sealants; performance ooring products; wall coatings; water repellents; waterproong products; EIFS products;
adhesives; air/water-resistive barrier products and coatings; insulation; base coats; reinforcing mesh; acrylic nishes and
coatings; and, accessories and tools.
The Construction Chemicals business
also manufactures a full line of concrete
admixtures at the Brampton, Ontario facility. In addition, BASF offers the Watson
Bowman Acme brand of custom expansion control systems to the Canadian construction market.
PPG opens color-matching

laboratory
PPG Automotive Renish has opened an
automated, technologically advanced,
color matching laboratory in Cleveland,
Ohio. The announcement was made by
Mary Kimbro, PPG global color director.
A formal ribbon-cutting ceremony attended by PPG management and employees took place September 14, 2012. The
new laboratory is expected to be fully operational this month.

A new level of precision and efciency
has been developed for the Renish Color
Matching Laboratory the company said.
This computer-controlled, high-tech facility marks a signicant advancement in the
science and art of automotive renish
color matching.
The Renish Color Matching Laboratory addresses a major challenge the automotive renish business faces: the growing
number of domestic and import OEM
color offerings and variations including exterior, bumper, accent and underhood colors and the need for collision centers to
match those colors. While an OEM's color
code may prescribe a particular paint formulation, the reality is the actual vehicle
nish color may differ from plant to plant
for any number of reasons. Consequently
color variants are always needed.
PPG's laboratory is equipped to produce accurate color formulations through
improved processes and procedures it
said. Using electronic and scientic methods made possible through state-of-the-art
equipment and proprietary computer software programs, the patent-pending automated system is capable of running
continuously to produce more color formulations, allowing PPG to provide precise color formulas with operational
efciency. The result: quickly obtaining
the right variant and formula the rst
time. The laboratory's capability also allows PPG to expand its data collection
practices, better analyze automotive pigments and explore applicable color formulation opportunities as they occur. CW
October 2012
Patents
PPG Industries patents waterborne coating
U.S. 8,143,348 B2
PPG Industries has been granted a patent
for a coating composition comprised of a
continuous phase comprised of water and
a dispersed phase comprised of a microgel having a mean particle size of greater
than 50 nanometers to 900 nanometers
and formed from reactants comprised of
no more than 5% by weight, based on the
total weight of the reactants, of a multiethylenically unsaturated compound, and
a plurality of monoethylenically unsaturated compounds selected so as to provide
a copolymer having a calculated Tg of
greater than 100 C and comprised of a
cycloaliphatic (meth)acrylate.
Henkel patents corrosion

protection agent for coating
metallic substrates
U.S. 8,142,897 B2
Henkel KGaA has received a patent for a
chromium-free, curable corrosion protection agent for the first coating of
metallic substrates. The corrosion protection agent has a pH in the range of
from 1 to 3 and containing water and
components: fluoro complex ions of titanium and/or zirconium, at least one
corrosion protection pigment, at least
one organic polymer or copolymer
which is water-soluble or water-dispersible in the specified pH range and
which as such in aqueous solution in a
concentration of 50% weight and has a
pH in a range from 1 to 3, an at least one
polyvinyl amine comprised of amino
groups that are acylated, the polyvinyl
amine has a molecular weight of greater
than 100,000 g/mol but not greater than
1,000,000 g/mol and a degree of acylation of not less than 80%.
BASF Coatings patents

electrophoretic paint
U.S. 8,152,983 B2
BASF Coatings GmbH has obtained a
patent for a method of making an elec20 | Coatings World
trocoat composition, which is 5% to

35% by weight solids, comprised of
combining at least one binder comprised
of at least one group that is a potentially
cationic ammonium group and/or
cationic ammonium group, and one or
more reactive functional groups which
with complementary reactive functional
groups in a crosslinking agent are able
to undergo thermal crosslinking reactions, at least one crosslinking agent
comprised of the complementary reactive functional groups, from 0.2% to 5%
by weight, based on solids in the composition, of a bismuth subsalicylate compound having an empirical formula of
C7H5O4Bi that is water-insoluble and
pulverulent, wherein the bismuth subsalicylate has a bismuth content of from
56.5% to 60% by weight; pigments selected from the group consisting of color
pigments, effect pigments, electrically
conductive pigments, magnetically
shielding pigments, fluorescent pigments,
extender pigments, anticorrosion pigments, organic pigments, inorganic pigments, and mixtures comprised of at
least one of the foregoing; and a grinding
resin; wherein the electrocoat composition is made by mixing and milling the
grinding resin and the pigments, in combination with the bismuth subsalicylate,
in a means for obtaining fineness of mixture to form a storage stable pigment
paste, and then combining the pigment
paste with a dispersion comprised of the
binder and crosslinking agent.
DuPont patents fluoropolymer

coating
U.S. 8,153,198 B2
E I du Pont de Nemours and Company
has been awarded a patent for a solution
comprised of a solvent and an amorphous
copolymer, the amorphous copolymer is
comprised of 50% to 80% mole of
monomer units derived from tetrauoroethylene and 20% to 50% mole of
monomer units derived from 1,2,3,3,3pentauoropropylene, and wherein solubility of the copolymer is limited to
uoroaromatic hydrocarbons.
Behr patents pigment spacing

U.S. 8,163,078 B2
Behr Process Corporation has obtained a
patent for a process for modifying a paint
composition containing titanium dioxide
particles comprised of dispersing between
a 0.05% and a 5.0% by weight of metal
oxide nanoparticles, pre-treated to minimize occulation, in the paint composition containing the titanium dioxide
particles; and interacting the metal oxide
nanoparticles and the titanium dioxide
particles to form an intervening dispersion
of a plurality of metal oxide nanoparticles, the intervening dispersion uniformly
distributed around the titanium dioxide
particles; wherein the step of dispersing
the metal oxide nanoparticles is comprised of mixing a rst set of metal oxide
nanoparticles having a rst average particle size and a second set of metal oxide
nanoparticles having a second average
particle size, the rst set of metal oxide
nanoparticles and the second set of metal
oxide nanoparticles having pre-treated
surfaces to minimize occulation; and further wherein the rst average particle size
is approximately 120 nm and the second
average particle size is 60 nm.
Eckart patents platelyetshaped metallic effect

pigments
U.S. 8,163,079 B2
Eckart GmbH has been granted a patent
for platelet-shaped, copper-containing,
metallic effect pigments, which have a
copper content of 60% to 100% by
weight, based on the total metal content,
wherein the metallic effect pigments
have a thickness distribution as determined via thickness counting by scanning electron microscopy (SEM) and
October 2012
Eastman patents coating

compositions containing
tetramethyl cyclobutanediol
US 8,168,721 B2
Eastman Chemical Company has
patented a thermosetting coating composition, comprising: (A). about 2 to
about 50 weight percent, based on the
total weight of (A), (B), and (C) of a curable polyester, comprising i. diacid
residues, comprising about 30 to about
70 mole percent of the residues of isophthalic acid and about 70 to about 30
mole percent of the residues of adipic
acid, based on the total moles of diacid
residues; ii. diol residues, comprising
about 50 to 100 mole percent, based on
the total moles of diol residues, of the

residues of 2,2,4,4-tetramethyl-1,3cyclobutanediol; and iii. about 3 to
about 30 mole percent of the residues of
at least one polyol, based on the total
moles of diol and polyol residues;
wherein said curable polyester has a
number average molecular weight of
about 500 to about 10,000 daltons, a
glass transition temperature of about
35 C. to about 100 C., a hydroxyl
number of about 20 to about 300 mg
KOH/g of polyester, and an acid number
of 0 to about 80 mg KOH/g of polyester; (B). about 25 to about 88 weight
percent, based on the total weight of
(A), (B), and (C) of at least one acrylic
copolymer of ethylenically unsaturated
monomers comprising at least one hydroxyl, epoxy, carboxyl, blocked phenol, or acetoacetoxy functional group;
and (C). about 10 to about 50 weight
percent, based on the total weight of
(A), (B), and (C), of at least one
crosslinker comprising at least one com-
Patents
represented as cumulative undersize distribution, with an h50 of 10 to 50 nm,

and with an h90 of 20 to 70 nm. The
platelet-shaped,
copper-containing,
metallic effect pigments are produced by
milling a copper-containing metal powder with lubricant.
pound reactive with a carboxylic acid or a hydroxyl

group; (D). about 10 to about
60 weight percent, based on the
total weight of (A), (B), (C), and (D) of
at least one non-aqueous solvent.
PPG patents polysiloxane

coating with hybrid copolymer
US 8,148,487 B2
PPG Industries Ohio, Inc. has patented a
coating comprising: a polysiloxane polymer comprising the reaction product of:
(a) a hybrid copolymer comprising:
(i) a first monomer comprising hydroxypropylacrylate; and (ii) a second
monomer
comprising
methacryloxypropyltrimethoxysilane; and (b) a
second
material
comprising
methyltrimethoxysilane, wherein the hybrid copolymer is present in an amount
in the range of 5 weight percent to 40
weight percent based on the total weight
of the hybrid copolymer and the second
material. CW
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October 2012
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Coatings World | 21
Market Reports
MarketsAndMarkets predicts global epoxy

resins market to reach $8.4 billion by 2017
The report Global Epoxy Resin Market

by Application & Geography - Market
Estimates Up To 2017 denes and segments the global epoxy resins market with
analysis and forecasting of the global volume and revenue for epoxy resins. It also
identies driving and restraining factors
for the global epoxy resins market with
analysis of trends, opportunities and issues. The market is segmented and revenues are forecasted on the basis of major
regions such as North America, Europe,
Asia-Pacic, and Rest of the World. The
key countries are covered and forecasted
for each region. Further, the market is segmented and revenues are forecasted on the
basis of applications.
The global market for epoxy resins in
terms of revenue was estimated to be
worth around $5.5 billion in 2011 and is
expected to reach $8.4 billion by 2017,
growing at an estimated CAGR of 7.3 percent from 2012 to 2017. Asia-Pacic is the
largest market. The demand for epoxy
resins market is expected to rise in AsiaPacic due to robust growth in end-user
industries of China and India.
Epoxy resins are thermosetting polymers and known for their high quality performance in various industrial applications
for corrosion protection, thermal stability,
mechanical strength, moisture resistivity,
adhesion, etc. The epoxy resins market is
well correlated to its end-user application
industrys growth and growing R&D efforts in modied epoxy resin eld, is widening its reach in industrial applications.
Bisphenol A and Epichlorohydrin are
major raw materials in the production of
epoxy resins and any change in the demand
and supply of these raw materials could have
a major impact on the epoxy resin industry.
Automotive industry boom in Argentina boosts

the paints and coatings market
By Hernan Cavarra
Frost & Sullivan
Industrial and construction growth in Argentina during the past five
years fueled the paints and coatings market and is expected to continue its fast pace. In the paints and coatings industry, like most Latin
American countries, the architecture segment is at the forefront and
accounts for 75 percent of the market, while in the industrial segment,
automotive paints and coatings is the sub-segment leader with almost
eight percent of the market.
During the 2007-2011 period, automotive manufacturing in Argentina grew at a 12.1 percent CAGR, driving other sectors such as
auto parts, adhesives and sealants, and the paints and coatings market, which accounted for an 8.6 percent CAGR. Although the Argentine economy is expected to enter a cooling stage and for industrial
growth to drop, according to IMF (International Monetary Fund) the Argentine GDP is expected to grow at a 3.6 percent rate until 2017.
There is an intrinsic relationship between GDP growth and vehicles
and coatings sales and, due to high inflation rates and Argentine Peso
devaluation, Argentina's middle and high classes are buying cars to
maintain their purchasing power. As a result, the automotive paints
and coatings market is expected to grow at a faster rate than the GDP.
22 | Coatings World
Ceresana analyzes global

growth in biocides market
Market research institute Ceresana forecasts global revenues of the biocides market to be almost US$7.3 billion in 2019.
The prices of biocides vary considerably
depending on the type of product, thus
constituting a crucial inuence on revenues generated in the various elds of application. The sectors paints, disinfectants,
and smaller niche applications in particular utilize biocides that are substantially
more expensive than products applied in,
i.e., water treatment. In quantitative
terms, as far as consumption of biocides
is concerned, the dominating area on the
market for biocides is industrial and public water treatment.
Large regional and application-related
differences are the reasons why this report
also analyzes how the market situation for
The total automotive paints and coatings market in Argentina is expected to grow to almost 30 million liters in volume by 2017 and more
than triple in terms of revenues.
According to Frost & Sullivan, automotive manufacturing in Argentina is forecasted to grow steadily and reach more than 900,000
units of vehicles produced by 2017, while the domestic car fleet is expected to grow at a 3.3 percent CAGR. The refinish segment in Argentina will grow at a higher rate than the OEM segment, mainly due
to car fleet continuous growth, increasing used car sales, high car insurance penetration, and Argentine car owners who take care of their
cars more than in other regional countries.
BASF, DuPont, PPG, Sherwin Williams and Akzo Nobel are the
biggest market participants, and for the forecasted period, these companies will have to address big challenges. Increasing raw material
prices, domestic import restrictions and governmental pressure toward
a self-sustaining automotive and chemical industry are expected to be
the top challenges in the market. In this sense, companies will be
obliged to manufacture their products locally and export in order to
level their trade balances. On the other hand, the national government, through the Ministry of Industry, designed the National Industrial
Plan 2020 that will support the chemical and petrochemical industry
and plans to increase automotive manufacturing up to 1.9 million units
by 2020 and registrations up to 1.6 million units.
A bright future for the automotive paints and coatings market in
Argentina is thus expected during the next five years.
October 2012
October 2012
this region is likely to see its share of

worldwide biocide consumption to expand to over 24%. This development will
occur mainly at the expense of Western
Europe and North America, where the
sales markets are already saturated.
Growth impulses generated in those regions will be due less to an increase in
consumption volume within individual
sectors than to alternations between the
different product types. In this regard,
legal requirements as well as health concerns and trends in environmental consciousness are of vital importance.
NanoMarkets releases new

report on display optical
coatings and films
Industry analyst firm NanoMarkets released a new report on display materials: Markets for Optically Functional
Films and Coatings in Displays 2012.
This report analyzes the opportunities
for display films/coatings over the next
eight years. These will grow to nearly
$10 billion ($US) in revenues by 2019
the firm said.
Optically functional lm types covered
in this report include front-surface lms
for antiglare/antireection, viewing angle
compensation and color/contrast enhancement; polarizer lms; and BLU lms
(reectors, diffusers, prisms, reective polarizers, and multifunctional lms). These
Market Reports
various types of biocides is developing.

For example, the highest revenues in 2011
were generated with biocides based on
halogen compounds, followed by metallic
and organosulfur compounds. Demand
for halogen biocides is mainly inuenced
by the water treatment sector. In this application area they are facing strong competition by other chemical products and
alternative measures suchs as UV-radiation or ultraltration.
With a roughly 42 percent share of
global consumption, North America is the
major sales market for biocides, followed
by Western Europe and Asia-Pacic.
Shares in demand of the individual world
regions will continue to shift over the next
eight years. In the past, developing countries in Asia-Pacic have already been able
to prot from the dynamic development
of additional important sales markets for
biocides. Due to the rapid growth in industrial output, demand for biocides in
the sectors water treatment, paints, varnishes, paper, and plastics increases. At the
same time, improved standards of living
and stricter hygiene regulations have
caused utilization in consumer-related sectors such as disinfectants to rise, said
Oliver Kutsch, CEO of Ceresana.
The analysts of Ceresana expect countries in Asia-Pacic, with the exception of
Japan, to increase their shares of the
global market for biocides. Until 2019,
materials are sold for OLED, epaper and plasma display sectors
as well as for the market-dominant LCDs.
Although the display lms business is
mature, NanoMarkets identies OLED displays as presenting a strong long-term market for lm makers as OLEDs begin to take
market share from traditional LCD strongholds such as mobile displays and televisions.
Like LCDs, OLEDs will use antiglare/antireection lms, but their success will also
boost certain kinds of specialist lms. One
opportunity is lms designed to increase the
color uniformity of OLEDs at wider viewing angles. Another is certain kinds of polarizer lms that improve the bright light
readability of OLEDs. And, according to the
report, more immediate opportunities can
still be found in the LCD lm business.
By 2016, contrast/color enhancement
lms for LCDs will bring in almost $300
million. NanoMarkets remains bullish on
this sector, because there is a growing tendency among LCD makers to shift production towards higher performance
displays that urgently need these kinds of
lms. This shift is being driven by competition from both OLEDs and sophisticated
consumers looking for a 3-D/HD visual
environment. These lms may also be
combined with antiglare/antireection
lms to create multifunctional products,
reducing costs further. CW
Coatings World | 23
New Products
TigerDrylacPowderCoatingsintroducesAAMA2604compliantanodizedeffectpowdercoatings
Tiger Drylac Power Coatings has introduced

to the North American market a new line of
powder coatings simulating anodizing effects. Series 61 Anodized Effect power coatings is a polyester super durable architectural
grade and meets the high performance requirements of AAMA 2604 standards.
Series 61 Anodized Effect powder coatings has been engineered to meet the requirements for anodizing simulated powder
coatings for architectural applications, architectural lighting, railings, fences, window
and door frames. It is also suitable for automotive accessories, metal constructions,
patio furniture, garden equipment and
other applications where AAMA 2604
specications are required or where an anodizing simulation is desired without having to go through the anodizing process.
Although designed for exterior applications, Series 61 Anodized Effect powder coatings is also suitable for interior applications
such as ofce and residential furniture,
balustrades, door hardware, light xtures,
store xtures, sporting goods, gaming machines as well as other industrial applications
where an outdoor durability can be combined
with a decorative anodizing appearance.
Series 61 Anodized Effect powder coatings

has been engineered to meet the requirements for anodizing simulated powder coatings
for
architectural
applications,
architectural lighting, railings, fences, window and door frames.
24 | Coatings World
Offered in six colors, simulating anodizing color standards (Clear, Champagne, Light Bronze, Medium Bronze,
Dark Bronze and Black), Series 61 Anodized Effect powder coatings imparts a
uniform color, nish and thickness with a
batch-to-batch consistency, a rich natural
anodized effect, an excellent weather and
UV resistance, very good ow and a good
storage stability.
Founded in the USA in 1985, Tiger
Drylac U.S.A., Inc. manufactures and distributes environmentally friendly, high
quality powder coatings that meet stateof-the-art industry standards. Tiger Drylac distribution network in North
America includes four manufacturing facilities and 11 distribution warehouses in
the USA, Canada and Mexico.
Benjamin Moore introduces

tintable chalkboard paint
Benjamin Moore has introduced a new edition of its Chalkboard Paint that now is
tintable in any of the more than 3,300 hues
available in the Benjamin Moore color system, allowing for choices that go beyond
the classic black and green chalkboards.
Weve just infused a lot more fun and
imagination into a communications staple
that, since the schoolroom slates of the
1800s, has remained almost unchanged,
said Sonu Mathew, ASID, IIDA and Benjamin Moores senior interior designer.
Now, the opportunity to enliven and invigorate a space has exploded by dialing
up the color options so extensively.
The Benjamin Moore Chalkboard
Paint (308) is a latex topcoat that turns
virtually any interior surface into a chalkboard. It is easy to apply, dries in a matter
of hours to a durable eggshell nish, is
easy to clean and fully washable the company said. It also is formulated to minimize any lingering odors, making it ideal
for a childs playroom, bedroom or even
the kitchen as a message center for shopping lists and household reminders.
Theres no rulebook that says chalkwww.coatingsworld.com
board paint is for walls only, said

Mathew, who offered up a slew of other
suggested uses. Think about treating a
toy chest, tabletop, or other piece of furniture, a closet door or cupboard faade.
Any place where you want to see temporary art or a shared family communiqu
is prime real estate for a coat of Benjamin
Moore Chalkboard Paint.
AkzoNobel introduces Metaflex

SP 1050 pre-treatment for
aerospace coatings
A new chrome free pretreatment for the
commercial aircraft maintenance market is
being presented at MRO Europe by AkzoNobel Aerospace Coatings. Under the
name Metaex SP 1050 Pre-treatment, the
chrome free, water-based product is the
most recent addition to the Metaex brand.
Metaex SP 1050 Pre-treatment offers corrosion protection through increased adhesion of paint on metal, meeting the rigorous
anti-corrosion requirements of AMS 3095.
Recognized as a universal pre-treatment for
commercial aircraft maintenance, Metaex
SP 1050 Pre-treatment can be applied over
several metals and composite. Furthermore,
it improves adhesion of the paint system on
rivets, compared to traditional conversion
coatings and wash primer pre-treatments. A
October 2012
New Products
warm cargos. As a result, Hempadur Impact offers better protection than comparable cargo hold coatings on the market
and a high return on investment.
A low-VOC, pure epoxy coating,
Hempadur Impact is available in grey, red
and aluminium shades. It can be applied
all year round to steel surfaces prepared
to a minimum of Sa 2.
As well as offering a longer

repair interval, Hempadur Impact cures quicker than comparable products, said Aamodt.
As a result, shipowners can reduce the
amount of time they spend in drydock,
and their vessels can carry even the
harshest cargoes after just three days curing time. CW
Metaflex SP 1050 Pre-treatment can be applied over several metals and composite.
solution to simplify the aircraft maintenance

process, the system brings time and cost saving benets to the paint shop and an innovative approach to the way surface
pre-treatment products are utilized in the repainting process the company said. Reduced
VOC emissions by as much as 75 percent
offer an additional advantage, resulting in a
non hazardous, odorless product.
Hempel launches new cargo

hold coating
Coatings manufacturer Hempel has
launched Hempadur Impact 47800, a new
dedicated coating for bulk carrier cargo
holds. Hempadur Impact offers high-end
abrasion, impact and corrosion resistance,
and completes Hempels range of cargo
hold coatings. Hempadur Impact is a new
dedicated cargo hold coating for shipowners who want a high-performance cargo
hold coating with a very attractive
price/performance ratio. The coating protects ship cargo holds from both mechanical damage and the severe abrasion caused
when loading hard angular cargoes. With a
7.5-year major repair interval, it enables
shipowners to extend drydocking periods
between major cargo hold coating repairs
and so reduce maintenance costs.
Hempadur Impact has been specically developed for bulk carrier operators
who want to extend cargo hold coating repair intervals, but dont want to invest in
the highest performing coatings, said
Michael Aamodt, group marine product
manager at Hempel. It offers high-end
impact resistance to prevent shooting
damage from high-speed loading and a
high glass transition temperature to ensure
the coating remains hard when exposed to
October 2012
Coatings World | 25
International Coatings Scene
Europe
SMEs In Wood Coatings Sector Are Growing

by Sean Milmo
Europe Correspondent
milmocw@rodpub.com
uropes wood coatings sector is one in
which there are pockets of sluggish
growth or even decline but others in
which there has recently been strong increases
in demand, particularly in Central and Eastern
Europe (CEE).
It is a relatively fragmented market, which
offers a lot of opportunities to medium-sized
and small coatings producers who have the exibility to exploit gaps in supply and to respond
quickly to changes in demand.
The multinationals have been reporting slow
wood coatings growth or weak sales in Europe
as a whole, which they catergorize as a mature
market in the global context, since much of the
existing growth is coming from the emerging
economies in Asia and Latin America.
However, SME wood coatings producers in
Europe, particularly in Germany, Austria, Switzerland and a lesser extent Italy, have been recording
much more robust growth from the major outlets
of construction, furniture and ooring.
In parts of Western Europe, which have been
hit by a post-recession slump in the construction
market, demand for wood coatings for new buildings has been rising because of a rising preference
for less expensive timber-framed houses.
Wood is not necessarily cheaper than other
building materials but it does allow houses to be
constructed much more quickly because components of the building are pre-fabricated, said
a sales executive at one wood coatings business.
At a time of weakness in construction, wood is
a way of reducing costs.
There is also in some areas a buoyant demand
for wood coatings in new upmarket luxury accommodation where potential occupants expect
large amounts of wood panelling, ooring and
furniture, as well as wooden window frames.
The biggest growth in demand for wood
coatings is currently in the CEE and Russia and
other countries in the former Soviet Union.
In Europe only 15 percent of wood coatings
Central and Eastern

Europe offer the
greatest expansion
opportunities.
26 | Coatings World
demand was in Central and Eastern Europe in

2000. But by 2015 over 25 percent wood coatings sales should be in CEE, according to gures
presented to a recent coatings meeting in
Dublin, Ireland, by Orr & Boss Inc, a consultancy from Clinton Township, Mich., U.S.
A lot of this additional demand in the CEE
region will come from continued sturdy growth
in its construction sector, while construction activity in Western Europe is forecast by Orr &
Boss to be among the lowest in the world.
In the rst half of this year there was a 25 percent increase in the numbers of new homes completed in Poland, according to PMR Consulting, a
Polish-based market research organisation. The
quantity of apartments offered by property developers in the countrys major urban centers is now
higher than in 2007-08 before the nancial crisis.
Construction activity has also been busy in
urban Russia, particularly at the higher end of
the market, which has a big demand for wood
coatings. PMR reports that around 70 percent
of all newly built residential houses in Moscow
are now in the business-class category.
Wood coatings demand in Eastern Europe
has also been boosted by the region becoming a
center for furniture production. A lot of manufacture of furniture and other wooden products
has shifted from Western to Eastern Europe because of low production and raw material costs.
A large proportion of Europes plentiful supplies of wood are in its eastern region. There are
1.02 billion hectares of forest in Europe, around
25 percent of the world total and considerably
more than its share of the total global land mass.
Wood coatings businesses with advanced
technologies, efcient customer services and geographically located to have easy access to Eastern Europe are benetting considerably from its
growth in demand. This is particularly the case
with SMEs in Germany and Austria.
However wood coatings producers are also
gaining from the powerful inuence of fashion
and style on wood products across the whole of
Europe. At present a need for people to show individuality is being combined with a liking for
nature and purity.
Individuality and authenticity are in demand, said Jasmin Rutpprechter, a marketing
October 2012
Europe
executive at Adler Lacke, Schwaz, Austria, a specialist in wood

coatings. Creativity knows no limits when it comes to pieces
of furniture.
A current trend is for wood in furniture and other parts of
the home to be untreated, which requires special effects from
wood coatings and stains. There is also a preference for
coarsely textured surfaces equivalent to a
rough sawn look, which need specific
types of lacquer.
This natural style contrasts with a desire
for modernist wood products with clear
lines and smooth surfaces and also for furniture of classical design with a polished
appearance.
The variety of vogues in the wood products market offers great scope among wood
coatings producers for customization backed
by close cooperation with wood workshops
and professional painters.
The requirement for customization is a
major reason why wood coatings businesses
in Europe are able to sell their products at
premium prices. Environmental regulations,
which limit emissions of volatile organic
compounds (VOCs) and have triggered a
shift to more costly waterborne coatings,
have also been a factor behind higher prices.
Orr & Boss says that even in 2000 there
was a 15 percent price premium on wood
coatings in Europe compared with the global
average. By 2015 this will have risen to a 40
percent premium, according to the rm.
Adler Lacke reported 67 million ($87
million) in sales in 2006 on an output of
15,000 tons, most of it wood coatings. Last
year it recorded revenue of 83 million, 20
percent higher than ve years previously but
October 2012
International Coatings Scene
on an output of 15,500 tons or only three percent more.

One of the fastest growing wood coatings specialists is Renner Italia, Bologna, which was set up by its Brazilian owners Renner S.A. in 2004 when sales amounted to 2.5 million. Last year
its revenue totalled 62 million from a volume of 17,000 tons.
3-H Lacke, Hiddenhausen, Germany, now part of the German Remmers Group, last year went through a revival after expansions in distribution structure and upgrading of production
processes with an emphasis on high quality products in its mainly
wood coating portfolio.
The turn-around in 2011 showed us that our efforts to optimize sequences and processes are paying off, said 3-Hs managing partner Frank Sieverding, while stressing the advantages
of the companys proximity to customers.
Hesse-Lignal, Hamm, Germany, another SME wood coatings
producer, has not only been more active in Eastern Europe but
also areas of Western Europe.
Its UK subsidiary, Hesse-Lignal UK, has been expanding rapidly through a network of dealers. It is expecting to become one
of the major players in the UK market.
The durability of the growth rates of SMEs in wood coatings
will, however, be tested by the predicted slow growth in national GDPs across most of Europe, even in CEE, over the next
few years. CW
Coatings World | 27
Business Corner
Strategies & Analysis
New Differentiated Products

Might Be Disruptive As Well
A discussion with the
developers of two gamechanging technologies.
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
n the coatings, paints, adhesives,
sealants, plastics and specialty chemicals industries, Chemark often comes
across new product claims that appear to
be to-good-to-be-true. They usually are.
However, about ve to 10 percent of
the cases the claims are not only accurate
but they are exciting and can be potential
game-changers in the market segment
arenas targeted. Such is the case with BenTech of Southern Pines, N.C., and Luminescent Paint Technologies (LPT) located
in Chicago, Ill.
Chemark sat down with the two company principles to discuss their technologies and marketing approach.
We asked LPTs president and owner,
Dave Postma, a few questions about
their LPT-GLO product.
Q&A with Dave Postma,

president and owner,
Luminescent Paint
Technologies
Chemark: What is LPT-GLO and what
does it do?
Dave Postma: LPT-GLO is a single component urethane glow-paint that can
endure long-term weathering and vehicle
abuse loadings. It is a performance safety
coating. The product comes in a wide
array of UV stable daytime colors. It has a
visible color in the day and a six to 10
hour glowing color in the dark. The paint,
color and glow will last for years. It is a
28 | Coatings World
product that will create limitless markets.

When the lights go out LPT-GLO goes on.
Chemark: You invented LPT-GLO but
why did you feel compelled to bring it to
market?
Postma: I developed the product when I
was asked to apply a luminescent product
on stairwells. This product had day colors
that faded within a few months of applications, as well as the paint itself immediately started to deteriorate. Within one
season the color had faded to almost
white, and more than half the applicationat an astounding 22 mils which
took almost one month to curewas
wearing or just plain falling off.
The primer was still there and in great
shape. I addressed this massive failure
with the company that made the luminescent paint. I told them that the paint
needed to be changed from an arts and
crafts resin system to another system to
survive the harsh conditions. After three
months the company told me it couldnt
be done. So I decided to do it myself. I
went immediately to a urethane resin system for its versatility of applications, its
superior durability, exibility, versatility
and fast cure time. In this new backbone
system, we found a greater footprint
bandwidth of markets and applications
not possible before.
Chemark: So the features that exponentially broadened the use footprint of luminescent coatings are what?
Postma: LTP-GLO has and maintains day
colors without UV fading; it withstands
severe weathering and heavy loading
abuse; and, with the proper primer can be
painted on virtually any surface. It has
quick dry and cure times. No other luminescent coatings do this today.
Chemark: What are some of the applications you see LTP-GLO economically tting?
Postma: LTP-GLO creates new markets
that were not possible before its creation.
For example, we see many market applications. Here are several for consideration:
Airport
runways;
marine
(ships/barges); mining (safety markings);
DOT striping/signage; heavy equipment;
emergency exits/stairwells; and safety
markings of any kind.
Chemark: How are you marketing LTPGLO currently?
Postma: LPT-GLO is initially being marketed through licensees in the coatings industry. Luminescent Paint Technologies
(LPT) is an invention-oriented technical
company. We do not claim to be marketers or even connected to the marketplace in a knowledgeable way. There are
coatings companies in place who know
how to successfully move LPT-GLO into
the various niche markets.
Chemark: How can interested potential licensee parties get in touch with you to discuss LTP-GLO further?
Postma: LPT can be contacted by calling
1-866-611-4569 (GLOW) or sending an
e-mail to postmapainting@yahoo.com.
Chemark also asked BenTechs chief executive ofcer, Matt Dyer, a few questions
about their Preservor product line.
Q&A with Matt Dyer, CEO,

BenTech
Chemark: What is Preservor and what
does it do?
Matt Dyer: Preservor is our proprietary liquid product line that is highly effective at
inhibiting mold, odor and rust in a variety
of business sectors. Preservor is also effective at enhancing water removal from many
systems. The active ingredient is potassium
sorbate, a very safe and effective preservative which has been used extensively in the
food industry for almost a century. The
problem with potassium sorbate is it breaks
down and loses its effectiveness when it
comes in contact with moisture. BenTechs
October 2012
28-29 Business Corner1012:Business Corner
10/10/12
9:51 AM
Page 29
Strategies & Analysis
unique chemistry stabilizes the sorbate in

liquid preventing its degradation. This benet enables us to deliver enhanced product
preservation in-formula or when topically
sprayed. The enhanced product preservation means using less active ingredients,
which results in cost savings to our customers. Thats why we say, Think of
Preservor as sorbate on steroids.
Chemark: Why did BenTech feel compelled to bring Preservor to the coatings
market?
Dyer: To date, all Preservor sales have
been generated by direct application to
substrates leading to success in the food,
animal feed and construction sectors.
Some of our bakery and fruit and vegetable contacts asked if we could achieve
similar results by applying Preservor to
packaging paper or film to provide similar preservation. Initial testing looks
very promising.
Chemark: What are the main features that
set Preservor apart from its competition?
Dyer: There arent many products that
have the broad benets of Preservor. Using
it as an additive to a paint or coating, you
could achieve mold inhibition, corrosion
resistance, preservation and faster drying
all with one product. And, by the way, its
environmentally friendly.
Chemark: You mentioned rust inhibition
as well. What applications t in this market today?
Dyer: We have a separate patent for rust
and corrosion. Based on testing to date,
we could use Preservor as a green ash
rust inhibitor. One of our more interesting
ideas was to mix Preservor with concrete
instead of water to see if we could prevent
corrosion of the rebar. More work needs
to be done but the rebar showed signicant improvement.
Chemark: Are there other applications for
this potential workhorse?
Dyer: You mentioned potential gamechangers and I believe Preservor may t
this denition. Ive heard it said that many
of our greatest discoveries come by accident. During a pet food processing trial, we
observed that adding Preservor in formula
October 2012
resulted in faster drying of the kibble. The

faster drying resulted in higher throughputbetter absorption of capital costsas
well as a 30 percent decrease in energy
usage. This revelation was news to us and
led us to testing different grains and pulp
and paper at several universities with similar results. We now have a patent pending
on the improved dewatering technology.
Last May, we completed a molecular modeling project at North Carolina State University where we were able to conrm the
effect and understand the mechanism.
Were now trying to optimize our formulation but, needless to say, were very excited.
As an additive, preliminary bench-top testing shows paints and coatings will dry
faster. If dewatering is part of the manufacturing process, we may save energy costs
and increase throughput.
Chemark: How are you going to market
with Preservor?
Dyer: BenTech is primarily a research and
Business Corner
development company. Our strategy to

date has been to partner with companies
who have the expertise, infrastructure and
relationships in place to successfully commercialize our technology and were looking for the same t in the coatings market.
Were also exible as to the structure of
any partnership.
Chemark: How can interested parties get
in touch with you?
Dyer: You may call BenTech at 910-974-4466
or e-mail me at mdyer@bentechonline.com.
For future articles, Chemark would be
pleased to review new coatings, paints, adhesives, sealants, formulated products or
product ingredients that have an opportunity to have an impact on the status quo
of our served industries. Please contact us
by phone at 910-692-2492; by email at
john@chemarkconsulting.net; or visit us
on the web at
www.chemarkconsulting.net. CW
Use grind gages more consistently.
Little Joe Industries offers the ADM Automatic Draw-Down Machine for use with
grind gages. The ADM automates the draw down process controlling scraper
angle, speed, and force. Since these aspects are no longer operator dependent your grind gage draw-downs will be more consistent while requiring less
operator training and supervision.
Uses existing grind gages and scrapers from your current supplier.
US and foreign patents apply.
Little Joe Industries
10 Ilene Court, Suite 4, Hillsborough, NJ 08844-1922
Phone: (908) 359-5213 Fax: (908) 359-5724
Web: www.littlejoe.com Email: info@littlejoe.com
Coatings World | 29
IPaint
Protecting the P&C Industrys Intellectual Assets
When There Is No Way To Stop Your Trade

Secrets From . . . Literally . . . Walking Out The Door
By Steve McDaniel, JD, PhD
Technology Litigators
ne of your highest level managers, one with complete access
to all your inside information
and trade secrets, quits and immediately
heads over to your direct competitor. He
does not have a covenant-not-tocompete, and maybe not even a binding
non-disclosure agreement (shame, shame,
shame) that you can try and wag over his
head. Worse yet, some of the competitive
nuggets rattling around in this guys head
include strategic planning specically
aimed at wresting larger market share
away from your competitor/his new employer. Some of this strategic planning includes a launch of new formulations you
have innovated that will cure the problems that your sales force routinely hears
being leveled by customers at the other
paint company. While he hasnt spilled the
beans yet as far as you know, and youve
admonished him not to do so, a duty he
swore to uphold, you still have very grave
concerns that Mr. Im-Outta-Here cannot
but help but disclose your trade secrets.
Talk about having a bad day in the Csuiteall those golf games, talking
through all the strategies you both
planned to try, and you never had a clue
he was job shopping! It doesnt get much
worse than this if youre a paint and coatings company and you rely heavily on the
trade secret assets surrounding your formulations and marketing program. But, as
we enjoy self-inicted ogging, lets focus
on this worst-case-scenario because, in its
severity, it highlights the critical areas of
concern when you conduct professional
strength trade secret audits.
As discussed in prior articles, it is arguable that you should have tried to get a
legally enforceable covenant-not-tocompete out of this employee the day he
30 | Coatings World
signed on. Enforceable covenants are approached state-by-state, and must be tailored to specic facts surrounding the
employment. You probably are not going
to be successful in preventing your chief
polymer chemist from becoming a eld
salesman for your competitor, no matter
how much better a salesman he might be
due to his in-depth knowledge of the resin
systems. And, it goes without saying that
this covenant should be paired with a
non-disclosure agreement whereby each
key employee agrees not to disclose trade
secret information he acquired during his
employment with you. The departing employee and his new employer should be
made aware that you are watching, and if
your trade secret information is used, you
will hold them liable. There are semi-courteous ways to do this, such as during the
requisite exit interview and a follow up
letter copying the new employer. All of
this should have been routinely re-enforced by periodic training of key employees, including the guy who is just
about to take a hike, about how to prevent and detect trade secret misappropriation on the philosophy that he cant say
we never told him so.
Still what are you going to do? Well,
there is a ray of hope, albeit a very slim one.
And it is one that you may nd peeking out
of the paper fortress you have hopefully
created to protect your trade secret assets
during your routine auditing processes.
But, rst, some inclement weather
news. If you reside in the sunshine states
of California or Florida, that little ray of
hope has been virtually rained out. In
Massachusetts, North Carolina, and New
York, you have a slightly better chance of
sunshine in certain circumstances. Texas
and a handful of other states have yet to
give us a clear forecast, so take an umbrella. One thing is for certain. Sorting
these jurisdictional issues out BEFORE
you hire key personnel is a smart move.
Because it will likely immediately rewww.coatingsworld.com
quire a temporary injunction, followed by

more permanent injunctions, this slim
ray of hope is based in a very large part
on how well you have established your
trade secret protection program. You will
use this iron-clad program to show the
court that the departing employees new
gig will inevitably lead him to rely on your
well-protected and valuable trade secretsergo it being called the Inevitable
Disclosure Doctrine of trade secret law.
The court is going to have to weigh your
legitimate rights to protect your trade secrets against the employees rights to get a
job that uses the skills and knowledge he
has legally acquired in working for you.
Dicey. And, the Court will gladly toss the
case out if there is any signicant chink in
your trade secret protection armor.
But, lets assume that you have conducted a professional-strength trade secret
audit, that you are armed for bear, and that
you are not entirely foreclosed from seeking injunctive relief, i.e., your case arises
outside California and/or Florida. Can you
prevent this guy from gutting your trade secret assets? Maybe. Here are some of the
factors that are typically taken into account.
As you read down through them, think
back on your own trade secret protection
program. Do you have information ready
October 2012
Most of our
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but indispensable.
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TO YOU?
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SPECIALTY CHEMICALS
CREATING VALUE
Our products change the world in a way that
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constantly developing new ideas and researching
additional options to make life more beautiful,
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what is precious to you?
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IPaint
Protecting the P&C Industrys Intellectual Assets
at hand to quickly and convincingly provide such evidence to a court?

What is the degree of competition
between you and his new employer?
How much similarity is there between the two jobs?
Was the departing employee forthcoming or cagey about the new position and employer?
Are you able to point with specicity
to the trade secrets of concern?
Has there already been use of the
trade secrets by your company, or are
they yet to be used to your commercial advantage?
Were there any contracts between
you and the departing employee that
gave rise to obligations of condence
or obligations not to compete?
Does the new employer have a clearcut policy against the use of others
trade secrets?
Is it going to be possible to sanitize
the new position by preventing improper use of your trade secrets?
There are a couple of other issues to
consider here, which are directly drawn
from the efciency of your trade secret
program.
One of these is the rather murky distinction between inevitable disclosure
and probable disclosure. While the distinction probably makes you roll your
eyes at the attorney word-smithing that
goes on, there is a very real difference in
the proof required. Probable disclosure
need only be supported with enough evidence and weight of evidence to establish
a presumption, while inevitable disclosure
is only supportable by a nding that the
defendant has the condential information and that he will not be able to avoid
using it to unfairly compete against you.
Assume the worst in your preparations for
suing a departing key employee and attempt to have on hand evidence sufcient
to meet the higher standard of the two.
Another issue that commonly arises is
the existence of a non-compete agreement
or non-compete clause within an employment agreement. The biggest distinction
between a case for breach of a non-compete agreement and one that is based upon
32 | Coatings World
Enforceable covenants are approached

state-by-state, and must be tailored to
specific facts surrounding the employment. You probably are not going to be
successful in preventing your chief polymer chemist from becoming a field salesman for your competitor, no matter how
much better a salesman he might be due
to his in-depth knowledge of the resin systems. And, it goes without saying that this
covenant should be paired with a non-disclosure agreement whereby each key employee agrees not to disclose trade secret
information he acquired during his employment with you. The departing employee and his new employer should be
made aware that you are watching, and if
your trade secret information is used, you
will hold them liable.
inevitable disclosure is in the enforcement
that is available to you. If you are successful in convincing a court that the defendant will inevitably disclose your trade
secrets, you are not required to prove actual harm in order to get your injunction.
On the other hand, if you got into court
under a breach of contract claim for noncompetition, in many states, you dont get
an injunction unless you can prove actual
harm, and by that most courts mean real,
measurable harm usually measured in
real, American dollars in lost sales.
Sum it up? The Doctrine of Inevitable
Disclosure might best be explained by

the Rolling Stones song, You Cant Always Get What You Want. Because,
No, you cant always get what you
want. But, you might be able to temporarily prevent someone from using
your trade secrets long enough to establish your market lead, though you would
prefer that prohibition to last forever.
But, if you try sometime, assuming
you have done your homework and
readied the Bastille for war, you might
just find, you get what you need.
Thanks, Mick! You still rock! CW
October 2012
FEATURE
Auto Refinish
The
Auto
Refinish
Market
The auto refinish market remains flat in North America, but improving standards of living
in developing countries are leading to an increase in cars in Asia and South America.
by Kerry Pianoforte, Associate Editor
he auto renish market continues to perform sluggishly
in mature markets like North America. However, growing
afuence and an increase in car ownership in emerging
regions, has given the auto renish market a much-needed boost.
The market is at to declining in North America while growing in developing regions like Asia and South America, said Victoria Manea, market development manager, dispersions and
pigments, North America, BASF. In these latter regions, the
higher consumer spending power and standards of living have
led to an increase in car ownership which, combined with poor
quality roads and frequent trafc accidents, are causing a boost
in the renish market.
Ever since the nancial crisis of 2008, weve been confronted
with a challenging market for our business and we expect it to
remain pretty at for the foreseeable future, said Kerstin Stranimaier, marketing director, AkzoNobel. When we look at individual markets, there are however plenty of opportunities. No
one is going to complain about safer cars and fewer accidents,
but those positive developments do of course affect our business,
especially in our more established markets like Western Europe
34 | Coatings World
and North America. Still, China, even with somewhat slower

growth in the last six months or so, remains a rapidly growing
market, India is showing great promise, South America is growing, and we also see strong growth in Eastern Europe.
Strainimaier reported that there has been huge growth in the
mid-market billions of people emerging from poverty and
seeking to join the middle class. Thats where most of the
growth in the developing world is coming from, and that is going
to remain a fact of life for the next 30 or 40 years, she added.
We estimate that 3 to 4 billion people will become active consumers over that period of time, and so weve got to tailor our
products to meet the demands of that huge emerging market.
Many of our own products are aimed more at the higher end, so
for us, a challenge is to deliver the kind of quality and performance which has been our strength, but at a price that is affordable to these new consumers.
According to David Brunori, executive vice president and general manager at Matrix System Automotive Finishes, the economy
and distribution consolidation continue to drive declining to at
markets in the NAFTA and EU regions. However, these conditions have strengthened the position for value paint lines, he
added. A growing demand for Tier 2 paint lines will continue to
be a factor in the NAFTA and EU regions for years to come and
October 2012
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FEATURE
Auto Refinish
ROW interest continues to grow as well. Matrix System Automotive Finishes has been the leader in Tier 2 paint lines for decades.
Consolidation has been a talking point for many years, however the last two years have seen the most activity, said Brunori.
Several major and many smaller acquisitions have changed the
dynamics of the industry at the street level and we anticipate a
lot more consolidation at the jobber level throughout this year.
The organizations reputation and relationships will become vital
as we move forward. Bottom line is people want to do business
with people they trust.
Sustainability, low VOC and other environmental issues will
continue to be important issues for auto renish manufacturers.
Market trends observed are toward water-based technology
for basecoats and low VOC in general, said Manea. Most important market needs are for sustainable technologies and
processes that enable increased productivity: quick to apply,
clean sustainable and easy to apply.
I dont think its possible to overestimate the importance of
waterborne technologies, said Strainimaier. A few years ago,
there were doubters, but weve achieved critical mass now, and
the whole industry in Europe and North America is changing
over. We are continuously improving our waterborne systems
most recently with a new generation that you see in our upgraded Sikkens Autowave products.
Its obvious that sustainability will continue to be a priority
in the marketplace, added Strainimaier. Customers want improved health and safety; they want to create more pride, satisfaction and loyalty; they want to use less energy and carbon, less
water and create less waste; and they want smart facility planning and design. Because by doing so they will grow sales and
improve their prot margins. And were there to help them
achieve these goals. With our sustainable value proposition we
help to future-proof our customers businesses body shops
and repair specialists. We nd, by the way, that a lot of work
providers insurance companies and eet owners, for example
share our values.
Regulatory topics will continue to gain momentum in many
parts of the U.S., according to Brunori. The VOC changes in
Canada, the addition of several air quality districts in California, and activities around Lake Michigan (LADCO) and the
Northeastern region (OTC) indicate the commitment to reducing
VOC emissions, he said. There are several techniques to comply with the lower basecoat VOC limits either water-based or
solvent-based. Matrix System offers both technologies; Aqualu-
PPG opens color matching laboratory

PPG Automotive Refinish has opened an automated, technologically advanced, color matching laboratory in Cleveland, Ohio. A
formal ribbon-cutting ceremony attended by PPG management and employees took place September 14, 2012. The new laboratory is expected to be fully operational this month.
A new level of precision and efficiency has been developed for the
Refinish Color Matching Laboratory the company said. This computer-controlled, high-tech facility marks a significant advancement in the science and art of automotive refinish color matching.
The Refinish Color Matching Laboratory addresses a major challenge the automotive refinish business faces. The patent-pending
system incorporates state-of-the-art equipment and proprietary computer software to quickly produce more formulation measurements,
allowing PPG to provide precise variant formulas with operational efficiency, said John Outcalt, PPG vice president, global refinish. The
facility addresses a major challenge the automotive refinish business
faces: the need for collision centers to accurately match the growing
number of domestic and import OEM exterior, bumper, accent and
underhood colors as well as the increasing number of variations to PPG recently celebrated the opening of its new automated
those OEM standards.
color matching laboratory in Cleveland, Ohio with a ribbon
While an OEM's color code may prescribe a particular paint for- cutting ceremony.
mulation, the reality is the actual vehicle finish color may differ from
plant to plant for any number of reasons. Consequently color variants are always needed.
PPG's laboratory is equipped to produce accurate color formulations through improved processes and procedures it said.
Using electronic and scientific methods made possible through state-of-the-art equipment and proprietary computer software
programs, the patent-pending automated system is capable of running continuously to produce more color formulations, allowing PPG to provide precise color formulas with operational efficiency. The result: quickly obtaining the right variant and formula the first time. The laboratory's capability also allows PPG to expand its data collection practices, better analyze automotive
pigments and explore applicable color formulation opportunities as they occur.
36 | Coatings World
October 2012
FEATURE
Auto Refinish
tion waterborne or MPB-LV solventborne basecoats. Our development chemists are working on new hybrid technologies to ensure compliance for many years to come.
Our chemists are diligently working on advanced crosslinking platforms for the future topcoats and undercoats, said
Brunori. Advancements in pigment dispersion technologies and
waterborne resin platforms are always of interest to our formulators. The goal is to continue to bring value and technological
advancements at the same time to our customers. This theme resonates throughout our organization.
While meeting environmental regulations is certainly one of
the most important issues, meeting customers needs at a reasonable price is equally important.
Lower/unstable demand in certain regions of the world has
made customers more cautious with respect to inventory management (destocking), said Manea.BASF sees this as an opportunity
to engage our customers to understand the specic demands that
they are facing and construct programs to assist them.
According to Brunori, the key issue for many renish customers is price point and quality. Value paints are the fastest
growing market segments that our industry has ever seen, he
added. Customers are demanding a lower price alternative without sacricing color match or performance. There are more Tier
2 paint companies in our industry than ever before; with more
entering the U.S. market from around the world each year. Economic pressures and quality equal to the major paint manufacturers have accelerated the consumption of these products.
Matrix System has provided the industry great products at a
value price for many years. Matrix System employees remain
well-grounded to our roots and sensitive to the conditions our
customers are operating in. Our business model satises the market demand more today than it did 30 years ago.
When it comes to auto renish, color matching is probably
the biggest priority.
In the end, our customers care about one thing above all
delivering a perfect repair to their customers, said Strainimaier.
The quality of the products and the efciency of the processes
are absolutely key for them, but the number one priority is to
get the color right color excellence, if you will. We are constantly investing in the technologies and services to make certain
they can get it right, and get it right the rst time, every time.
Thats about databases of colors, and about software and tools.
We think the future is with 100% digital systems for color recognition and color formulation. We have those capabilities now, in
our Sikkens and Lesonal systems, and weve got some key customers who have switched over from the traditional system using
color documentation in the form of chips and visual matching to
fully digital, with our AM3 spectrophotometer and our color
management software.
Apart from that, AkzoNobel is doing a lot to help its customers with more efcient processes, so that their throughput is
higher which translates to higher protability. We do it with
support and training, with a real emphasis on partnership, said
Strainimaier. Customers also are looking at ways to reduce
waste and cut energy consumption, and we are trying to respond
38 | Coatings World
to those concerns with improvements in products faster drying,

and at lower temperatures.
AkzoNobel through its Acoat selected program was an early
innovator in the area of educational programs related to the business aspects of running a protable collision repair center. For
approximately thirty years we have provided collision repair centers throughout the world insights about the industry, their respective markets as well as information related to techniques,
tools and trends, said Strainimaier. Today, we continue that
practice with concepts such as Process Centered Environments
(PCE) which demonstrates how business productivity along with
improved quality and protability can be enhanced through the
introduction of sustainable processes.
New Products
Over the last four years, AkzoNobel has had a partnership with
the Vodafone McLaren Mercedes Formula 1 racing team, and
some of the spinoffs from that cooperation are now nding their
way into its products. For example, weve got a new UV-curable
ller that were now introducing as Sikkens click&go UV Surfacer, said Strainimaier. Its packaged in an innovative unit that
you can effortlessly click on to your spray gun, and it cures in 5
minutes when exposed to UV-A light. So that delivers speed, convenience, performance, low energy consumption quite a lot of
performance in one new product.
Another spinoff from AkzoNobel is Autoclear Matt 12, a
two-pack matting nish consisting of low gloss and semi-gloss
components for application over all basecoats. The customer
can control the level of gloss in the product by altering the mix
of the two components, Strainimairer added. Both of those
products are examples of the Creating Together theme weve
featured in our Sikkens global marketing campaign working
with our customers and our partners to develop innovative products and solutions.
AkzoNobel also just broke ground in Changzhou, China for
a new manufacturing site, along with ofce, research, warehousing and support facilities. Its one of the biggest investments
weve ever made, and it will add 25 million liters of production
capacity straight away, with the potential to triple that as the
market grows, said Strainimaier. Thats the real proof of our
commitment to the Chinese market. If it all goes according to
plan, it will be ready in 2014.
Matrix System was the rst Tier 2 paint company to offer the
renish market an alternative to waterborne basecoats by launching MSB-LV Low VOC solvent basecoat. Other paint companies
scrambled to add this alternative basecoat to their portfolio, which
have some deciencies which included; decreased opacity, difcult
to apply, reduction of alternates/variant formulas and minimal use
of Xirillic pigments for late model vehicles, said Brunori. Matrix
System solved all of these issues by launching our MPB-LV Coast
to Coast Premium Low VOC Basecoat into the market. MPB-LV
is a state-of-the-art technology that offers exceptional performance and consistent results similar to that of a national rule
basecoat. Our solvent based MPB-LV has made compliance easy
by giving our customers a premium basecoat that solve color ac-
October 2012
Auto Refinish
curacy problems, no conversion headaches, no equipment

upgrade costs, and easy to
use. MPB-LV is truly ahead of
its time.
Matrix System also continues to focus on geographic
expansion. Its team has increased the sales and eld
technical staff by 50% over
the last year. It is important
that our staff, both eld
sales/technical and managePPGs Envirobase High Performance
ment get at the end user,
EC800.
said Brunori. In the end, it is
about satisfying the end user and what better way to understand
what the market is expecting than building relationships at the
most important level, the shop. We are continually searching for
ways to bring better performing, cost-effective products that will
make our customers more successful and protable.
BASF Resins group has two new offerings for the automotive
renish market, in the rapid property development polyol series.
Joncryl RPD 950-AC/P and Joncryl RPD 980-B are specialty
acrylic polyols with rapid property development for solventborne
2K polyurethane systems. Joncryl RPD 950-AC/P provides a su-
FEATURE
perior balance of early hardness, fast cure and long pot life. The
pot life is twice as long as dry through. It is supplied in VOC exempt solvents and can be formulated to VOC of 250 g/l (2.1
lb/gal). BASF also offers formulation solutions for water-based
basecoats and primers (Joncryl 1522 and Joncryl 1992).
PPG has a number of new products for the auto renish market. PPGs new ultra fast-drying 2.1 VOC compliant clearcoat,
such as Envirobase High Performance EC800, is designed to improve repair performance in diverse repair environments, said
Gareth Hughes, director of technology and global platform marketing, PPG Automotive Renish. This new clear can be air
dried as fast as it once took to bake a clearcoat nish just a few
years ago. One obvious benet of air dry capability is its ability
to reduce the workload on the baking booth, while saving on the
energy costs to operate it.
We recently launched PET (polyethylene terephthalate)
primers in Germany, Hughes continued. This new advance that
incorporates recycled plastic bottles into our resin systems is part
of PPGs drive to develop environmentally-sustainable products
offering signicant advantages over existing technology.
Over the past 10 years, PPG has been signicantly expanding
its global renish presence, both from within and through acquisitions. Max Meyer, Orica, ICI Autocolor, Protec and Bonny
are just some of the acquisitions that have enhanced PPGs value
proposition for the auto renish industry. CW
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April 29 - May 2, 2013
at The Taj Mahal in Atlantic City, New Jersey
THE EAST COASTS FIRST COATINGS SHOW OF ITS OWN!!

Attend The Conference Of Dynamic Speakers Giving Insights Into The Science, The Manufacturing And The Marketing Of Coatings!
Visit With Suppliers To The Coatings Industry On Our Trade Show Floor
For Registration, Call For Papers, Hotel And Program/Show Information Go To Our Website:
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For Specific Questions Please Contact Us:
Email: info@easterncoatingsshow.com
Or call: Ann Fody: 732-291-0168 | Rick Mazzariello, Chairperson: 203-270-9190
Hosted By:
October 2012
Coatings World | 39
FEATURE
B&W Pigments
Black and White

Pigments Market
Carbon black and titanium dioxide pigments manufacturers share their latest offerings.
by Kerry Pianoforte, Associate Editor
lack and white pigments are key components of many
coatings formulations. Over the past few years, black and
white pigments makers have seen their fair share of down
time, but manufacturers Coatings World spoke with reported
some small gains.
Carbon black pigments are used in formulations to help absorb UV light and impart durability to a coating. They are used
in a wide variety of applications including automotive, decorative and industrial coatings.
Carbon blacks are used for many reasons in coatings, said
Josh Prenetal global segment manager for coatings at Cabot Corp.
The most common use is for pigmentation, which can be split
into masstone and tinting. In masstone applications, the end product is a jet black coating. Black automotive basecoats are a good
example here. For all other non-black applications, carbon black
is used as a tinting aid. Even white paints often have a very, very
small amount of carbon black in them to reduce the brightness.
Carbon black is also added to coatings to make them more
conductive, said Preneta. In plastic primers applied to automotive bumpers, the function of the carbon black is to make the
coating slightly conductive, so that subsequent layers of coating
can be deposited via electrodeposition. Carbon black also helps
with the dissipation of static in the concrete oor coatings applied to the oors of electronics fabrication facilities. Carbon
black is also used for its inherent opacity. It is added to the backside of the coverglass in touch-screen devices to black light. Inside the display, it prevents light from bleeding from one pixel
to the next, effectively enabling high resolution displays.
Demand for carbon black pigments has been at for the past
year with some slight gains expected.
Small gains or returning business has kept our business
slightly better than 2011, said John Erbeck, product line manager, inkjet products, energy curable dispersions, carbon black dispersions at Emerald Materials.We believe this trend will continue
into 2013. Offering high quality products to the market is key to
our success. We offer highly dispersed products that allow our customers the formulating latitudes needed to be competitive.
According to Erbeck, because use of carbon black pigments in
coatings is a relatively small segment, there are availability and
40 | Coatings World
supply issues. The coatings and graphic arts markets remain a

minor user when compared to rubbers markets and this constricts the availability of carbon to our markets and in some cases
allocations of supply, Erbeck said. Emerald Performance Materials has been well situated with our carbon supply and have
not seen any major issues in our supply due to our planning and
forward thinking procurement teams working hand in had with
our sales group. The major markets for Emerald Performance
Materials remain the coatings and graphic arts industries.
Raw material prices are also another key issue for carbon black
manufacturers.Changes in oil prices have been a fact of life, said
Erbeck.In this highly competitive carbon dispersions product line,
we must nd ways to recover the cost increases. To what extent we
can offset increases through productivity improvements, raw material substitution and end-performance enhancements, that is always a given. Would these potentially move the need for us and
our customers? We continually dialogue with our customers regarding expected changes in the market and continuing to provide
them high quality products to meet their needs.
Titanium dioxide is used as a safe, non-toxic ingredient in paints,
coatings, plastics and paper and is a very efcient way of providing
PPG signs agreement for titanium dioxide

technology with a China-based company
PPG Industries has signed a memorandum of understanding with
Henan Billions Chemicals Co., Ltd. by which PPG will license certain
chloride-based technologies to Billions for use at Billions' titanium dioxide (TiO2) refinement facilities in China. In addition, PPG has signed a
long-term purchase agreement for titanium dioxide with Billions. PPG
intends to use the chloride-based TiO2 manufactured by Billions for
various end-use applications, including paints and other coatings. The
TiO2 also would be available for sale to third parties. PPG previously
manufactured titanium dioxide using the chloride process at its chemicals facility in Natrium, W. Va., and sold titanium dioxide pigment for
coatings and other end-use applications. Titanium dioxide is a raw
material widely used in the paint and coatings industry as a pigment
to provide hiding, durability and whiteness characteristics.
October 2012
B&W Pigments
opacity and UV protection. Titanium dioxide absorbs UV radiation, thereby protecting and extending a products lifetime. It delivers efcient whiteness and brightness for excellent hiding power,
said BC Chong, president of DuPont Titanium Technologies.
Like carbon black, demand for titanium dioxide was down
this year. The titanium dioxide market demand is down this
year, but we expect a recovery in 2013 and we remain condent
in our titanium dioxide outlook for the longer term, said Chong.
Titanium dioxide demand is expected to grow with GDP and
DuPont, the most innovative titanium dioxide company, will
benet from this growth. In addition, our signicant new capacity expansion will allow us to grow with our customers.
According to Frank Lavieri, executive vice president and general manager at Lansco Colors, the demand for white pigments
has grown substantially over the last year such that it has outstripped supply for a time. Supply and demand has been more
balanced now but during the previous year Lansco Colors sales
of white pigments increased substantially, he said. We are nding more and more customers are being careful to use the best
value titanium dioxide for each application, whereas in the past
they may have been more inclined to use only one higher performance grade. The best value grade is the one which meets all
of the requirements for the application at the lowest cost and,
importantly, is not over engineered.
Both carbon black and white pigment manufacturers have
launched a number of new products. For the coatings market
Emerald Hitlon Davis offers zero VOC, formaldehyde-free, APEfree Verdis dispersion products.
This is a full line of colorants including carbon black dispersion that offers high quality colors for in-plant tinting, said
Erbeck. Emerald also offers a new line energy cure colorants,
called Lucida Colors. Lucida Colors ECF is a full line of high
performance pigment and trans-oxide color products to meet the
needs in the emerging energy cure coatings market. Emerald
Hilton Davis also offers a wide range of specialty water-based
black dispersions.
Cabot recently launched Emperor 1800, a high color carbon
black designed for ease of dispersion in water-based systems.
The product is designed to be used in automotive and other
high-end applications, said Preneta. Cabot also has a complete
line of resistive carbon blacks use in display applications, the
TPK series of carbon blacks. These materials enable higher resolution displays and next generation touch panel architectures.
Cabot also has a number of products coming later in 2012.
DuPont Titanium Technologies has been delivering Ti-Pure
products to the coatings industry for more than 80 years.
Our offering developments begins with the needs of the
worlds leading coatings customers, said Chong. Our research
in titanium dioxide is focused on delivering leading opacity solutions and maximizing our customers cost efciency to ensure
performance and competitiveness in the markets they serve.
DuPont Titanium Technologies has also announced a global expansion that will add 350,000 metric tons of capacity at its Altamira, Mexico site and several other site of its sites around the
world. The new line at the Altamire site is scheduled for compleOctober 2012
FEATURE
tion by 2015, added Chong. This expansion effort is an integral

piece of the business global strategy to help customers grow.
German-based TiO2 producer Sachtleben Chemie recently
took over crenox, another German TiO2 producer. It was placed
in administration three years ago when Tronox, its U.S.-based
parent, led for Chapter 11bankruptcy protection.
Sachtleben, a joint venture between Rockwood Holdings
based in the U.S. and Kemira of Finland, is primarily a speciality TiO2 producer with around 240,000 metric tons of annual
capacity at two plants in Duisburg, Germany, and Pori, Finland.
crenox has a 107,000 tons a year plant at Krefeld so its acquisition will considerably strengthen Sachtlebens position in the European TiO2 market, in which the other main players are
DuPont, Cristal, Huntsman, and Kronos.
The acquisition could result in a further decrease in production capacity available for commodity-priced TiO2 for coatings
at a time when supply has not been keeping up with demand.
Consequently prices for the pigment have risen by around 50
percent since early last year with analysts predicting further rises
in the second half of 2012.
TiO2 capacity in Europe has been under pressure since a steep
drop in demand in the aftermath of the nancial crisis in 2008
led to the closure of some uneconomic plants in the region. Producers of the pigment have reported that they have been sold out
over the last two years. CW
Coatings World | 41
FEATURE
China Investment
Investments In China
Continue To Expand
As the paint, coatings, adhesives and sealants industries continue to grow in China so too
does the amount of investments being made there by manufacturers. Pictured above,
Henkel recently started construction for its 150,000 square-meter adhesives factory in
Shanghai Chemical Industry Park. The new facility will be the main adhesives manufacturing base in China and the Asia-Pacific region.
by Tim Wright, Editor
he paint and coatings industry has put a tremendous emphasis on the Chinese market where the largest international paint manufacturers all have built major operations
and continue to invest there.
Chinese paints and coatings consumption reached just over
11 million tons in 2011. More than one-third of the market was
occupied by architectural coatings. This dynamic market has
continued its growth trajectory despite the global economic recession by focusing on domestic market demand in the construction, automotive, and home appliances and consumer
electronics sectors.
Hosting key events, such as the Beijing Olympic Games in
2008, Shanghai World Expo in 2010 and Guangzhou Asian
Games in 2010, China has stimulated huge amounts of invest-
42 | Coatings World
ment in the countrys infrastructure. China has continued to invest in infrastructure development, including new bridges, landmark city buildings, alternative energy facilities, nuclear
generation plants, schools, and hospitals.
These factors have all contributed to double-digit growth in
the Chinese coatings market year every year since 2002, with the
exception of 2008, according to IRLs report, A Prole of the
Chinese Paint Industry. The report updates IRLs previous study
released in 2009 and includes the latest industry trends and upto-date statistics.
The report says over the next ve years market growth is expected to remain at a level of around 10 percent per year, with the
fastest growth being achieved in road marking paints, coatings for
plastics, automotive renishes and protective coatings. These
booming sectors will compensate for considerably slower growth
in automotive OEM coatings and wood coatings said the report.
Per capita paint consumption remains relatively low in China
October 2012
FEATURE
China Investment
Jotun recently opened its new state-of-the-art powder coatings factory and regional research and development (R&D) facility in China. From
left to right: Morten Fon, president and CEO, Jotun Group; Bjorn Naglestad, general manager, Jotun Coatings China; Xu Jian Bo, Zhangjiagang Government; Bian Dong Fang, Zhangjiagang Mayor; Odd Gleditsch, chairman of the board of Jotun Group; Yao Ling Rong, Zhagnjiagang Government; Esben Hersve, group executive vice president, Jotun Coatings; Martin Chew, group executive vice president, Jotun Powder
Coatings; Dong Zhao Ming, general manager, Jotun COSCO Marine Coatings (Qingdao) Co. Ltd.; Olav Marstokk, operations director, Jotun
Coatings Zhangjiagang; Julia Zhu, business director, Jotun Powder Coatings China; and Mike Wu, project manager, Jotun Powder Factory.
at approximately 7.2 kg, indicating that there is still considerable potential for the market to grow further and penetrate into
the more underdeveloped regions of China.
The Chinese coatings industry continues to be highly fragmented, with as many as 20,000 manufacturers active in the
market, albeit on a very small scale for many. Future consolidation is highly likely as smaller players get pushed out through
environmental pressures and demand for more high quality
products from the end-users.
The key opportunities for future growth in the market will arise
from factors such as: the 18th Congress of the CCP (Chinese Communist Party) that was held in October 2012 and there will be pressure on the new leadership team to introduce measures to stimulate
the economy after many government incentives were pulled in
2011; the Chinese governments affordable housing program plans
to build 36 million new affordable dwellings over the next ve
years; huge regional disparities remain in China, with rural areas
offering opportunity for infrastructural development and as yet untapped consumer demand; rising car ownership, poor road conditions and a very low scrappage rate will all boost demand for
automotive renishes; the Chinese end-user industries will be looking for coatings offering environmental benets and safety features
(like lead-free, VOC-free, formaldehyde-free etc.), plus more functionality, in order to meet stricter standards (particularly for products destined for export) and serve the needs of discerning
consumers (especially the younger generations); and offshore engineering schemes and infrastructure development will bolster sales
of marine and protective coatings.
Paint majors build new plants to meet rising

demand
AkzoNobel is planning to invest around 60 million to increase
the production capacity of its automotive and aerospace coatings business in China. This investment will provide additional
momentum for the companys accelerated growth strategy of
achieving revenue of $3 billion in China by 2015, and strengthen
AkzoNobels leadership position in the countrys automotive re44 | Coatings World
nishes market.
As well as constructing a new production facility in
Changzhou, the company will build related warehousing, quality control laboratories, support facilities and ofces on the new
site. The project will increase capacity by around 25 million liters
and the site is projected to be operational in early 2014.
This investment builds on last years acquisition of Prime Automotive and is all about meeting rapidly increasing customer demand, said Leif Darner, AkzoNobels executive committee
member responsible for performance coatings.We are also seizing
an ideal opportunity to further strengthen our leadership position.
The automotive and aerospace market in China is forecast
to further increase steeply in the coming years and this investment will allow us to capture our share of this growth, said Jim
Rees, managing director of AkzoNobels automotive and aerospace coatings business. Changzhou is the ideal location for this
facility as there is a good infrastructure already in place and it is
ideally situated in the coatings center of China, with close access
to many of our customers.
AkzoNobel currently employs around 6,700 people in China,
with revenue for 2010 totaling 1.3 billion, with a majority of the
revenue generated from local demand. The new site in Changzhou
will be the companys 29th manufacturing location in China.
AkzoNobels powder coatings business, Interpon, opened its
rst Powder School in China, offering customers an opportunity
to learn from their experts and improve the efciency and productivity of their powder application lines.
The Powder School is a service that offers customers hands-on
training in powder application, product testing and troubleshooting support, as well as opportunities to learn how to get the best
out of their production lines. Located within AkzoNobels Powder
Coatings Application Center in Ningbo, Zhejiang province, the
Powder School runs one and two-day courses every month.
The Powder School also offers an opportunity to partner with
customers in a hands-on environment to develop new powder
applications and to showcase the latest developments in powder
coatings technology.
October 2012
FEATURE
China Investment
AkzoNobel, owner of the brands

Interpon and Resicoat, is the worlds
largest manufacturer of powder
coatings. The Powder Coatings Application Centre was founded in
2011 in Ningbo.
Jotun also recently opened its
new state-of-the-art powder coatings factory and regional research H.B. Fuller's new Nanjing facility will produce urethanes and other reactive chemistries for customers
and development (R&D) facility in in the construction, filter, flexible packaging, solar, textile, window and woodworking markets.
China. Located in Zhangjiangang,
Jiangsu Province, the new production facility covers an area of the marine and protective segments. Since establishing its regional
130,000 square meters with a design that looks towards maximiz- presence in China in 1998, the company now has a workforce of
ing on efciencies and reducing energy consumption. The new over 1,500 employees and an annual turnover of more than RMB
R&D facility is focused on the creation and development of prod- 3 billion. Jotun Chinas target markets include original equipment
manufacturers (OEMs) and applicators operating in diverse inucts for coatings, paint and powder coatings.
The new production facility was built adjacent to an already dustries like, construction, appliances, furniture and xture, autooperational coatings factory in Jiangsu. The facility is equipped motive and transport and the oil and gas (O&G) segment.
Protective coatings supplier Hempel opened a new manufacwith the most modern equipment and machinery to ensure product consistency, energy efciency and in compliance with the turing facility in Guangzhou, China that includes a new research
HSE standards. Products to be developed in the newly opened and development center, which is the third largest R&D facility
factory include Fusion Bond Epoxy powder coatings, hybrid within the Hempel Group. With 56,000 square meters of space,
epoxy/polyester powder coatings, polyester powder coatings and Hempels newest and largest factory in Guangzhou is expected to
produce more than 42 million liters of coatings per year, with a
other specialized products.
The opening of these two new facilities proves to be a very maximum production capacity of 55 million liters. The Guangzhou
strategic move for us as China is currently positioned as the worlds factory replaces Hempels oldest Chinese factory in Shekou, China,
largest and fastest growing powder coatings market. The move rep- and employees have now moved to the new location.
As part of Hempels environmental commitment, the factory uses
resents our commitment towards creating world class products that
add more value to our customers, said Bjorn Naglestad, general the latest technology to recover materials and reduce the plants carmanager, Jotun Coatings China.Both the factory and the R&D fa- bon footprint. This includes an automatic batching system to reduce
dust emissions and minimize the manual handling of powders and
cility reect Jotuns core values and objectives.
Jotun China is considered to be one of the leading players in a recovery system to recycle solvents for future use. In addition to an
PPG's architectural paints recognized among the top ten coatings brands in China
Three of PPG Industries' architectural paint brands recently won recognition in different categories of the 2011 China Top 10 Coatings Brands
Awards. Sponsored by HC360.com and the HC Coating Network, the annual awards ceremony in Beijing marks the opening of the Coatings
Industry Summit, which this year was themed: Innovation, Harmony, Responsibility, Influence.
A leading industrial sourcing website in China, HC360.com encourages and recognizes innovations, advanced technologies and new approaches and products in the coatings industry through its selections of the Top 10 coatings brands in various categories. For 2011, a panel of
coatings industry experts recognized several PPG paint products for their superior performance, cost-effectiveness and innovation. Master's
Mark paint was named among the Top 10 Interior Paints by Foreign Brands; IVY stain was named one of the Top 10 Home-Improvement Wood
Coatings Brands; and Seigneurie paint was named among the Top 10 Architectural Coatings Brands.
"PPG invests heavily in research and development to offer new architectural coatings products and technologies with exceptional quality and
'green' advantages," said George Ge, PPG general manager, architectural coatings, China. "We are honored to be recognized again with several Top 10 Coatings Brands Awards acknowledging not only our leading products and exemplary service but also our efforts to provide innovative solutions that enable greener buildings."
Master's Mark, IVY and Seigneurie decorative coatings help beautify and protect landmarks and key projects in China such as the elevated
highway in Shanghai and several pavilions at Expo 2010 Shanghai.
The annual China Top 10 Coatings Brands Awards are sponsored by HC360.com, an e-commerce platform in China's chemicals industry. Since
their debut in 2004, the awards have been regarded as influencing the brand image of coatings producers in China. The awards provide an effective platform for facilitating communications among coatings suppliers from China and overseas markets.
46 | Coatings World
October 2012
FEATURE
China Investment
air incineration unit, an active carbon ltration system, sealed sur- training for thousands of technicians from automotive manufacturfaces and re water collection systems, the factory produces no in- ers, auto service center and car dealers. The new Shanghai training
dustrial waste water. Located in the Yonghe Zone of the Guangzhou center covers 3,000 square meters and includes state-of-the-art equipEconomic & Technology Development District about 100 kilome- ment to offer enhanced training for automotive renish technicians.
Chugoku Marine Paints, Ltd., a Japan-based company that
ters north of Hong Kong, Hempels Guangzhou factory was commanufactures and sells paints for ship, industrial and container
pleted in 14 months at a cost of approximately 22.5 million.
The Valspar Corporation recently opened a new research and uses, as well as adhesives, through its Chinese subsidiary
development center in Shunde, China. The Valspar Applied Sci- Chugoku Marine Paints (Shanghai), Ltd., located in Jiading Disence and Technology Center will employ over 200 scientists to trict, Shanghai, China, completed construction of its second facsupport the continued growth of Valspar in Asia Pacic and tory and began operations. This factory, the companys third
manufacturing plant in China following the rst Shanghai facValspars research and development on a global basis.
This facility enables us to bring a higher level of value to our tory and the Guangdong factory, was established in order to
relationships in the Asia Pacic region by allowing us to be closer strengthen the companys productivity and competitiveness, as
to our customers, said Valspar president and chief executive, Gary well as increase customer satisfaction. The new factory will supHendrickson. The research and development center will give our ply paints for vessels, industrial paints for bridges, industrial
customers a unique competitive advantage. Valspars strategy is to plants, steel structures, etc. and resins for paints.
In terms of new technology, CMP launched its Ekomate Series
continue to invest in our people and our businesses in China.
Valspars 2011 global sales totaled US$4 billion, including sales of waterborne coatings for dry container. After many years of foin Asia Pacic of US$1 billion. Nearly half of the sales in the Asia cused research and development of waterborne coating systems,
Pacic region are in China, where Valspar currently has ve manu- CMP said it made a signicant breakthrough with the Ekomate
facturing facilities. Valspar produces and sells high-quality coatings advanced waterborne coating system, which could reduce VOC
for numerous end-markets in China, including consumer paints, emissions by 80 percent when compared to solventborne coating
food and beverage packaging, shipping containers, furniture, build- systems. In addition, Ekomate products improve the working environment by reducing odors and because they are water-based
ing products, and agricultural and construction equipment.
PPG Industries automotive renish operations in China recently rather than solventborne, the products remove a number of hazrelocated to a plant in Songjiang, Shanghai. PPG executives,
together with nearly 200 guests from leading automotive aftermarket companies, automotive manufacturers, automotive
dealers, PPG suppliers, PPG authorized distributors and partner schools, attended the relocation ceremony.
In their welcoming remarks, both Charles Bunch, PPG
chairman and CEO, and Mike Horton, PPG president, Asia
Pacic, spoke of PPGs commitment to the Chinese market
and expressed their condence in the markets growth potential, particularly in the automotive renish sector.
Since its entry into China in the 1980s, PPGs automotive
renish business has built an extensive service network and
strong brand awareness with a large base of loyal customers,
said Pauline Yuen, PPG vice president, renish coatings and
light industrial coatings, Asia. The purpose of the relocation
was to fulll growing demand from local customers. At the
new site, with improved facilities and our talented people, we
will continue to provide cutting-edge products and superior
service to Chinese customers.
The ceremony also marked the inauguration of a Shanghai training center for PPGs automotive renish business.
Talent development has been part of our strategic focus for
the global market, as skilled technicians are better able to use
our renish coatings products to full effect, said James Yang,
PPG general manager of automotive renish and light industrial coatings, China. In addition, we wish to promote the
overall growth of the spray nishing industry in China by
continually investing in talent development programs.
PPG has built training centers for automotive spray nishing in Shanghai, Beijing, Guangzhou and Chengdu, providing Charts Source: IRL
48 | Coatings World
October 2012
China Investment
ards associated with the risk ash ignition and re.

Following cooperation with dry container box manufacturers
and owners, which included many trial applications in China,
which is the hub of the new container box manufacturing industry, the trials have demonstrated that the Ekomate technology
can be applied on existing production lines with minimum adjustment to the norms or investment in new equipment said the
company. CMP Shanghai is manufacturing 2,000 tons of Ekomate per month and is expanding production capacity to meet
market demand, which in turn continues to elevate CMPs green
policy and ongoing commitment to the environment.
Henkel also started construction for its 150,000 square-meter
adhesives factory in Shanghai Chemical Industry Park. The new
facility will be the main adhesives manufacturing base in China
and the Asia-Pacic region. Upon completion, the new Henkel
factory will be the largest adhesives factory in the world with an
estimated annual production of 428,000 tons the company said.
The construction of the new adhesives factory is part of the companys overall strategy to expand its capacities in the growth regions. Currently, Henkel realizes 42 percent of its total sales within
the emerging markets, and 53 percent of its employees are now
working in those markets. The new state-of-the-art adhesives facility, which is scheduled to begin production at the end of 2012, will
enable Henkel to cope with the rapidly growing demand in China
and the Asia-Pacic region for its adhesives. The new factory will
require a total xed asset investment of 50 million euros. Henkel
also plans to hire 600 employees to operate the new facility.
This investment is in line with our priority to expand our business in the emerging markets, said Kasper Rorsted, Henkels CEO,
during the groundbreaking ceremony, China has been an impor-
Key Opportunities For Future Growth In The

Chinese Market
The 18th Congress of the CCP (Chinese Communist Party) is
being held in October 2012 and there will be pressure on the new
leadership team to introduce measures to stimulate the economy
after many government incentives were pulled in 2011;
The Chinese governments affordable housing program plans to
build 36 million new affordable dwellings over the next five years;
Huge regional disparities remain in China, with rural areas offering opportunity for infrastructural development and as yet untapped consumer demand;
Rising car ownership, poor road conditions and a very low scrappage rate will all boost demand for automotive refinishes;
The Chinese end-user industries will be looking for coatings offering environmental benefits and safety features (like lead-free,
VOC-free, formaldehyde-free etc.), plus more functionality, in
order to meet stricter standards (particularly for products destined
for export) and serve the needs of discerning consumers (especially the younger generations); and
Offshore engineering schemes and infrastructure development
will bolster sales of marine and protective coatings.
October 2012
FEATURE
tant growth engine for Henkel, and we are condent that the plant
will greatly enhance Henkels growth potential in the country.
The new adhesives factory is also a result of the companys efforts to further optimize its overall manufacturing activities by concentrating on high-performance factories that will generate more
signicant cost, productivity and efciency advantages. As part of
this initiative, Henkels new adhesives production facility in China
will signicantly expand capacities for existing and new technologies. These efforts have also been aligned to make operations more
environmentally compatible as the new adhesives factory will set a
high industry standard for its high operational efciency, low energy and water consumption as well as low carbon emissions.
H.B. Fuller Company opened its most recent manufacturing
facility in Nanjing, China. The new plant is the rst multinational
reactive adhesives plant in China the company said and is located in the Nanjing Chemical Industrial Park. This facility and
the companys regional technical center in Shanghai will collaborate to serve the Asia Pacic region. H.B. Fullers Nanjing facility will produce urethanes and other reactive chemistries for
customers in the construction, lter, exible packaging, solar, textile, window and woodworking markets.
Germany-based Drr has been contracted to build an automobile paint shop in China for the FAW-VW joint venture. This automotive paint shop, which Drr says will have the lowest emissions
in all China and a capacity of 34 vehicles per hour will go into operation to paint various Audi models starting in March 2013.
The plant will have completely automated primer, base and
topcoat application and has expanded the joint ventures capacities in Changchun.
Drr is responsible for the construction of the complete paint
shop, including application technology and exhaust air purication. The company will use its EcoDryScrubber system for the
dry separation of overspray that it says reduces energy consumption up to 60 percent in comparison to conventional spray
booths by using air recirculation. Fresh water and coagulation
chemicals can be completely dispensed with and overspray
bound by limestone powder can be reused.
The use of water-based paints in the primer and basecoat section is also new and environmentally friendly as well.
The Ecopaint RoDip M rotational dip coating process, which
is already used around the world in 46 different paint shops for
PT / ED applications, will be used in pretreatment and electro
dipping in Changchun. With this Drr said the rotation of the entire body in the tank optimizes the dipping, ooding and draining process. By eliminating the entry and exit ramps the tank
volume is decreased, reducing the need for energy and chemicals.
Prior to the ller and basecoat applications, the car body is
cleaned by six EcoRS Clean robots and sword brushes. Interior
and exterior painting is fully automated, using a total of 62
painting and handling robots from the EcoRP L series.
EcoBell3, the new atomizer generation for electrostatic paint
application will be used for the application of primer, base coat
and clear coat. Seam sealing, including the hemange application, underbody protection and pore recognition, is carried out
by 16 EcoRS robots. CW
Coatings World | 49
FEATURE
Chinas Automotive Coatings Market
The Road Ahead
A Look at Chinas
Automotive Coatings Market
Repair and OEM coatings markets are fundamentally very different, as one shadows automotive production and the other follows more closely with customer preferences. Luke
Johnson, senior analyst at GCiS China Strategic Research, discusses some of the findings
from their recent market study on automotive coatings.
What were some of the general findings of the
report?
Luke Johnson, senior analyst at GCiS China Strategic Research:
Although the report was released in July 2012, the base year of the
study is 2011. The market study is broken into two main segments:
OEM coatings and repair coatings. Altogether, the market is worth
about RMB18 billion (USD2.9 billion), not including exports, and
more importantly, output is about 463,000 tons. The OEM market is signicantly bigger at about 313,000 tons, whereas the repair
coatings market is about 150,000 tons, growing at about 16 percent and 17.3 percent respectively.
50 | Coatings World
Besides passenger cars, busses, trucks and engineering equipment are also signicant users of the OEM and repair coatings.
For OEMs at least, buses and trucks account for about 75,000
tons of the total OEM coating gure.
One of the most interesting points is the complications of addressing the repair coatings market. Basically, repair coatings are
difcult to dene in China. A company, really only domestic, might
sell the same paint to repair shops as they do to low speed electric
vehicle, or even bus and truck, OEMs. This makes a total market
size difcult to dene, especially when you compare numbers offered by domestic companies with those of foreign companies.
October 2012
FEATURE
Can you give us a breakdown of the different

players in the Chinese automobile coatings
market and the role of foreign and domestic
producers?
Johnson: For the Chinese automobile coatings market, foreign
firms represent about 70 percent of revenues, and a little less
by total output. Specifically, for OEM coatings, the figure is
about 83 percent by revenues and 78 percent by output, and
for repair coatings, in which we include the low-end market,
foreign companies account for only about one-third of the
total output. For repair coatings, foreign firms really only sell
high-end products; they sold between 50,000 and 60,000 tons
of repair coatings in the China market last year.
Based on your forecasts, what is the direction of

growth for automobile coatings in China?
Johnson: Well, OEM coatings tend to follow very closely with
car sales, and recently, there was a major drop in car sales in
China. Between 2009 and 2010, the industry was booming, and
passenger cars grew over 30 percent in 2009, about 25 percent
in 2010, and sales in busses and trucks were also robust. But in
2011, automobile sales plummeted, and OEM coatings were affected by this.
OEM coatings sales do not reflect car sales perfectly, however. There are adjustments in the industry, like improved application techniques of newer production lines in China, which
will slightly decrease the average amount of coating used on a
single vehicle. Cars are getting larger in China with more and
more SUVs on the road, so that can somewhat counteract this
trend as well.
What are some inhibitors, which caused some

of the lower sales growth of automobiles in
2011?
Johnson: For automobile sales, you can partly attribute this drop
to a number of government policies that were discontinued in
2010. Some of those included subsidies for purchases in rural
areas, subsidies with engines smaller than 1.6 liters, old car replacement policies changed, purchasing restrictions in major
citiesBeijing for instancecertainly felt this effect.
There are only about 60 vehicles per 1,000 people in China, so the market has a long way to grow before it is mature. When China reaches
300 cars per 1,000 people that would mean about 400 million cars on the road. If drivers buy a car about every 10 years or so thats about 40
million vehicles sold every year.
52 | Coatings World
October 2012
FEATURE
OEM paint manufacturers are essentially trying to make their products

more attractive to end-users. So what
do end-users want? End-users are car
manufacturers and they want to cut
costs. This creates several efficiency
and demand trends in the industry
that will also affect the sales of OEM
coatings. For example, competition
is too high for OEMs to pass-on excess costs to customers, and consequently, they put pressure on their
upstream suppliers to offer a cheaper
product. Therefore, some coatings
suppliers may have introduced products that reduce costs by combining
functions between coating layers, or
offering a paint that can be applied in
thinner coats.
Do you see this as a long-term trend in the
Chinese market or do you see a rebound in the
near term?
Johnson: We believe the Chinese automobile market will bounce
back but it will not return to the 30 or 40 percent gures we saw
in 2009 and 2010. Rather, it will continue to grow, but at a more
modest pace. Currently, we are expecting growth of somewhere
around eight to nine percent in 2012.
Would you say that the Chinese automobile

market is a mature market?
Johnson: As far as the market saturation, it is very far from that
point. If you look at mature automotive markets such as the U.S.
or Japan, the gures are very different. In the U.S., there are
54 | Coatings World
about 800 vehicles per 1,000 people; in Japan, the ratio is about
600 to 1,000. While in China, the absolute number of people is
much higher and the number of cars is much lower. Consequently, there are only about 60 vehicles per 1,000 people in
China, so we can see that the market has a long way to grow before it is mature. So if you could imagine when China reaches
300 cars per 1,000 peoplethats relatively modestthat would
mean about 400 million cars on the road. Now, roughly translating, if drivers buy a car about every 10 years or sothere are
10-year scrapping policies as a basis for this assumptionthats
about 40 million vehicles sold every year.
In 2011, there was about 18 million sold. Therefore, we
wouldnt say its saturatedalthough we see clogging effects in
big citiesbut as far as the country as a whole, there is good
reason why so many people are optimistic about the automobile market and automobile coatings in China. For the automobile coatings market, this translates to a healthy demand
for OEM coatings.
What are some other developments in the

market besides automotives themselves that
you see driving the auto coatings market in
China?
Johnson: The insurance industry will be a major driver for repair coatings. As the insurance market becomes more mature,
more cars will be legally covered, claims will be led more regularly that will cause the demand for repair coatings to increase.
The insurance market has made good progress in coverage and
credibility over the past decade. As drivers get insurance coverage and more expensive cars, they are more likely to take their
vehicle to be repaired and to maintain their original value.
Are we seeing faster growth in repair coatings

relative to OEM coatings?
Johnson: Yes. Repair coatings and OEM coatings are fundamentally different in terms of where theyre used, how theyre
used, and so are drivers affecting their growth. For repair coatings, both the number of cars on the road, the value of the average car and the average distance driven are all increasing.
This is at least in part related to improvements in Chinas
roadway infrastructure. All of this translates into growth in
the repair coatings market, especially for higher-end foreign
coatings. These coatings are used to repair some of the newer,
higher value cars such as Mercedes and BMWs being sold in
China. The overall value of cars on the road is increasing, and
therefore the importance of 4S and Tier 1 repair shops, are
also increasing.
But again, another issue that is affecting the total sales growth
of repair coatings is the low-end market and its wider range of
applications. The advantage is that repair coatings can simply be
sprayed-on and do not require heating like most OEM coatings
do. On a unit cost basis, repair coatings are typically more expensive than OEM coatings, because unlike OEM coatings, repair coatings dont require heating.
Additionally, as far as repair coatings go, many Chinese
October 2012
drivers actually refinish their entire vehicle to maintain the

value. That is another significant driver of repair coatings and
something that is somewhat unique about the Chinese market.
Therefore, we expect to see a bump in refinish coatings around
2014 or 2015, or about four to five years after the 2009-10
boom in car sales.
Are there coating applications outside of the

automobile market that were significant for
sales in China?
Johnson: OEM paint manufacturers are essentially trying to
make their products more attractive to end-users. So what do
end-users want? End-users are car manufacturers and they
want to cut costs. This creates several efficiency and demand
trends in the industry that will also affect the sales of OEM
coatings. For example, competition is too high for OEMs to
pass-on excess costs to customers, and consequently, they put
pressure on their upstream suppliers to offer a cheaper product. Therefore, some coatings suppliers may have introduced
products that reduce costs by combining functions between
coating layers, or offering a paint that can be applied in thinner coats.
Because repair coatings are the fastest growing

segment of the market, do you see foreign
suppliers moving into repair coatings?
Johnson: Well, there are many foreign players that are already
selling repair coatings. PPG, AkzoNobel, DuPont, Nippon, KCC,
Sherwin Williams, BASF and some others are already in the market. This makes entry for a new foreign player difcult because
they would need to compete against these huge multinationals at
the high-end of the market. It wouldnt make sense for a foreign
player to try to compete at the low-end of the market, as a foreign supplier simply cannot, or more likely does not want to
compete on price. Therefore, they need to nd a buyer who is

willing to pay a premium.
Let me ask you the opposite question. Do you

see any Chinese coatings producers moving into
the market for high-end coatings?
Johnson: Yes, there are a few Chinese producers that offer highend coatings. Daoqum and Guangzhou Strong Chemical are examples of local rms that offer high-end products, although their
market share isnt especially high; each holds around ve percent or so.
Who are the key OEMs in this market?

Johnson: The largest car manufacturers, or OEMs include
Hyundai, Dongfang, FAW, Changgang, Great Wall, Honda, VW,
GM, Toyota, Nissan, BMW, and the other multinational car
manufacturers. There are a lot of different automobile brands
produced in China.
Why study the Chinese automobile coatings

market?
Johnson: Generally, we are very selective in the subject that
we choose to study in a Limited Production Study, or LPS report. There is a long list of requirements that a product or
market must meet before we can go ahead with the study.
Some of those requirements include market size, composition,
and concentration. We do not do market studies on markets
that are heavily concentrated around domestic players, for instance. Also, the market must segment well. A study on instrumentation would be difficult because of the wide range of
product segments.
Another important issue is market concentration. Put simply, we wont do a market study in a market that has 1,000
players and none of which has a market share of over one percent; getting a representative sample would
require far too many interviews.
Specically, in this report, we interviewed
about 40 different players, which represent
about 80 to 90 percent of the entire market,
which is a very good concentration. For this
study, we spoke to a total of 84 players, including suppliers, channel players, end-users
and repair shops as well as industry experts
with individuals in academia, industry associations and regulatory organizations. CW
Repair coatings are difficult to define in China. A companyreally only domesticmight

sell the same paint to repair shops as they do to low speed electric vehicle, or even bus and
truck, OEMs. This makes a total market size difficult to define, especially when you compare numbers offered by domestic companies with those of foreign companies.
October 2012
FEATURE
GCiS is a US- and Chinese-owned researchbased consulting rm. Opened in 1997,

GCiS advises multinational clients in business-to-business industries on their China
strategy. GCiS regularly publishes custom
and off-the-shelf reports on markets in the
energy, industrial, chemicals and materials,
and construction sectors. For more information, please write to inquiries@gcis.com.cn.
Coatings World | 55
FEATURE
China Strategy
Does Chinas
Remarkable Growth
Have Feet Of Clay?
Despite a slowdown Chinas GDP growth is still expected to do well compared to other
countries, projected to deliver a relatively impressive seven to eight percent in 2012.
by Dan Watson, Contributing Writer
Blairgowrie Associates
dwatsn@aol.com
ver the past few years much has been said about the
amazing economic and industrial growth achieved by
China. Lets be honest, Chinas growth has been absolutely remarkable and is the envy of the world. In 2010
China became the worlds second largest economy, exceeded
only in gross domestic product (GDP) by the U.S. Japan was a
distant third, eclipsed by China in 2001 with a repeat every
year thereafter. By any metric that we could use, Chinas success over the last three decades has been extraordinary. Chinas
agricultural and industrial production both surpassed the dollar value of the U.S. output for 2010. In recent years China has
seen the evolution of a genuine middle class, which has fueled
an unprecedented real estate boom inside China. Last year
there were a number of China pundits speculating that China
would overtake the U.S. in GDP before the end of this decade.
56 | Coatings World
Given the current anemic U.S. economic recovery one cannot

rule out this happening.
As the US continues to amass more debt it is fairly clear that
there isnt a game plan in place to solve the declining economic
condition or the massive unemployment situation. Although in
recent months the U.S. has seen a slowdown in home foreclosures the overall housing market is anything but healthy. The volume of U.S. home lending dropped 10 percent last year to the
lowest level since 1995, highlighting the current administrations
uphill battle to prop up the still-struggling housing sector. Unfortunately, the drop in lending may be tied to the U.S. Government banking regulations whose requirements have in affect
curbed actual mortgage lending. China doesnt have this restriction and in fact has cut interest rates multiple times this year to
attract more buyers.
In the past few months we have noticed that Federal Regulators are trying some risky approaches to shore up the U.S. housing market. Just four years after toxic U.S. mortgages brought
the global nancial system to its knees and triggered the deepest
recession since the Great Depression, U.S. housing regulators
may be making it easier for banks to make bad loans without
October 2012
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FEATURE
China Strategy
suffering losses. Its difcult to tell if this is a short-term focus

brought about by the upcoming Presidential election or its a genuine effort to jump start the housing market.
The U.S. is not alone in suffering negative housing data. Although not nearly as drastic a situation as can be found in the
U.S. market there are troubling signs that the China economic
bubble is experiencing signicant stress. Back in July of this year,
Chinese Prime Minister Wen Jiabao signaled that the Chinese
economy is facing huge downward pressure. This is the
bluntest message to date from Beijing about the Asian powerhouses economic problems.
Chinas GDP growth is still expected to do well compared to
other countriesprojected to deliver a relatively impressive
seven to eight percent in 2012but that is considerably slower
than the Herculean 10-plus percent rate it has recorded in recent
years. With exports falling due mainly to the depressed economic
conditions in Europe and the U.S. and the Chinese real estate
market crumbling, China has experienced a genuine rst time
slowdown in its real estate development.
In an effort to address these problems Chinas government has
taken steps to boost economic growth by cutting interest rates and
approving new infrastructure projects through a stimulus effort.
However, a number of China pundits worry that Chinas stimulus lite policies will do little to prevent a hard fall, which would
have negative consequences for the U.S. and other countries that
have come to rely on China to fuel the global economy. Since 2007,
China has contributed signicantly more to world growth than any
other country, and this is projected to remain the case into the foreseeable future. Is China just experiencing a normal economic adjustment or is China on the verge of a genuine economic crash
similar to what Europe and the U.S. have experienced?
Before addressing this question its important to point out the

key differences between what is happening in Chinas real estate
market as opposed to the U.S. experience. First of all, although
there are signs of a denite slow down especially in select cities,
what we have not seen is a depression of real estate prices as happened in the U.S. in 2006 onward.
In fact, in most areas in China real estate prices have at worse
stabilized or in some instances, slightly increased. This has not
happened in the U.S. market where real estate prices have declined as much as 50 to 60 percent in some areas fueled mostly
by more than 3.7 million home foreclosures. In fact, in the U.S.
home foreclosures are still underway today.
The Chinese banking system is very different from the U.S.
model in that Chinas banking system is more or less government-owned. This changes the rules of the game considerably.
Standard risk management variables, such as the required capital adequacy ratio, which, by the way, is extremely high
amongst Chinese banks, and the non-performing loan ratio,
are only of marginal relevance because the integrity of the
biggest banks is guaranteed by the government. Chinas central
government is willing and able to act on that guarantee if required to do so.
The level of public debt outstanding in China is modest and
even when contingent liabilities are taken into account, such as
debt taken on by local governments, the prospect of China
falling victim to a European style public debt crisis borders on
impossible. In fact, unlike the experience in the U.S., there is
little evidence that any deterioration in the housing market has
infected the Chinese banking system. Realizing that nationwide house prices have not in fact declined, this is perhaps not
a surprising situation.
With exports falling due mainly to the depressed economic conditions in Europe and the U.S. and the Chinese real estate market crumbling,
China has experienced a genuine first time slowdown in its real estate development.
58 | Coatings World
October 2012
FEATURE
China Strategy
There are other reasons for differences in the two systems as

well. One is simply that the Chinese are much more likely to fund
their home purchases from savings, often calling upon the assistance of various family members in the process. In part this reects cultural differences where the Chinese in general are debt
aversive, but also it reects strict down payment requirements
imposed on borrowers by Chinese banks.
Although these difference somewhat insulate the Chinese
banking system from the melt down experienced in the U.S. it
has not thwarted the fact that China is experiencing a genuine
slowdown of unprecedented proportions. Economic data released earlier this month by the National Bureau of Statistics
showed the extent of the problems. Investment in new buildings
and other xed assets is in the doldrums.
Manufacturers are retreating from ambitious production
goals as they struggle with bloated inventories of unsold goods.
Even the service sector, still underdeveloped and widely seen by
economists as full of potential, is showing signicant signs of distress. In fact, most observers believe that Chinas economy is
weakening more rapidly than ofcial statistics would suggest,
which could lead to a much sharper decline than what many
economists expect.
The ongoing debt crisis in Europe has stied a lot of Chinese
exports, while at lining the new middle class consumer demand
within China has led to thousands of layoffs, stagnant sales of
heavy machinery, and record amounts of coal and iron ore going
to waste. Soon it will be obvious to most observers that China is
in the midst of a painful slowdown that most likely will be felt
around the globe.
However, lets not forget, China is in the midst of a tremendous transition from being a producer and exporter of cheap
goods to a fully industrialized country with strong internal and
external demands for high quality technology products. This
means that the Chinese leadership want the economy to slow a
little bit as the country reduces its dependency on cheap exports.
This scenario is a very risky situation especially if the desired
changeover is clumsily executed. If China botches the transition
effort, it could nd itself in real trouble. Facing a decline in exports and a stagnating domestic market might cause the current
leadership to make hasty, irrational decisions rather than following the original game plan.
To most observers, China is viewed as a journalists dream
and a statisticians nightmare, with more human drama and
fewer veriable facts per square mile than anywhere else in the
world, except perhaps in the U.S. during a presidential election
campaign. These days, the statisticians dilemma in China extends not simply to the problem of what is true but also to that
of what is important and what truly matters. In the era of a
growing China, every agency and investment banker, every shortseller, risk analyst and brand consultant is poised to offer a prediction on Chinas economic future. With so many experts
dominating the information highway how do you separate the
static from the real signal?
Back in early July, China stepped up its efforts to reverse the
deepest slowdown since the global nancial crisis in the worlds
60 | Coatings World
Most observers feel that China has

bottomed out in its economic slowdown
and is poised to take advantage of growth
opportunities around the globe. Their
game plan is to overtake the U.S. GDP output before the end of this decade. How
they will do that without a strong and vibrant export market remains to be seen.
However, it is obvious that China is in a
much better financial/economic position
as compared to the U.S. or the EU. Still, it
is also clear that Chinas future is very much
tied in with the recovery of both the U.S.
and EU economies.
second-biggest economy. The central government mandated a cut
in interest rates for the second time in a month. Since no one was
expecting another interest rate cut before the end of the year, this
move strongly suggested that the rst cut didnt accomplish its intended outcome. It was speculated then that the Chinese leaders
feared that left unchanged there would be an issuance of a slate
of new economic numbers that they felt was likely to give investors serious doubts about Chinas nancial future.
Some China observers such as Barrons had already declared
that it looks like the Great China Growth Story may be falling
apart. Although relevant data does not fully indicate this happening one still has to ask, Is this true?
As my legal friends often remark to questions of this nature,
It depends. It depends in part on how deep the U.S. will continue to sink economically and for how long; how quickly Europe starts to improve; how resilient is the new Chinese middle
class; and how effective are the pseudo stimulus efforts by the
Chinese Government. In short, the future of China is truly tied
to the nancial health of the rest of the world. Chinas domestic
market cannot by itself sustain the level of growth experienced
by China over the past three decades.
Regarding the U.S. recovery, somewhat similar to the statements about the difculty in verifying China data the U.S. election has thrown a fog on unbiased, real data access. Each month
we noticed that the current U.S. administration has to redo the
October 2012
China Strategy
previous month data regarding unemployment and other key

economic metrics. This leads to more speculation than actual
facts about the U.S. economic recovery.
In August, there was a release of data that indicated that
home resales rose to their highest rate in more than two years
and groundbreaking on new homes also climbed yielding hopeful signs that a budding housing market recovery is gaining a bit
of traction. Of course, the question of sustainability of such efforts has to be addressed.
At the moment we are entering a period of the year in the
U.S. in which home salesresale or neware not normally robust. Other key economic metrics such as median Income indicate that on average U.S. households have lost about $4,000
compared to what they had at the close of 2008. Unemployment rate remains high and is projected to continue well into
next year at current levels. In addition, there isnt a real game
plan in place to reduce the staggering U.S. national debt now
standing at over $16 trillion.
The ongoing battle between opposing political parties will
most likely continue following the upcoming election regardless
of which side is elected to the position of President. This means
that little if anything will be done to reduce the debt in the shortterm. Meanwhile, the EU is embroiled in internal conict with
member states, in particular, Spain. The bottom line here is that
if Chinas economic future is truly dependent on a more stable,
healthy and robust U.S. and EU economy that may not happen
in the short-term.
Most observers feel that China has bottomed out in its economic slowdown and is poised to take advantage of growth opportunities around the globe. Their game plan is to overtake the
U.S. GDP output before the end of this decade. How they will do
that without a strong and vibrant export market remains to be
seen. However, it is obvious that China is in a much better nancial/economic position as compared to the U.S. or the EU.
Still, it is also clear that Chinas future is very much tied in with
the recovery of both the U.S. and EU economies.
My answer to the question, Is the Great China Growth Story
falling apart? is a somewhat weak MAYBE. Remember, real
growth for China has slowed as China is still very much dependent on its traditional export market, which in turn is dependent on the nancial health of their international trading
partners. Many of those partners have also invested heavily inside China over the past decades and today they too are experiencing a genuine slowdown in sales, both domestic and
international, as product inventories build up in their Chinabased manufacturing facilities. Some have already had to lay off
employees with more drastic actions to come.
Its quite likely that China will continue its recent policy of allowing the Yuan to devalue in order to stabilize or grow its export market. China is also committed to pursuing other options
to become less dependent on imports of crude oil and other critical materials. More effort is planned to shore up the edging
middle class and developing a domestic service industry. China
leadership maintains that although a slowdown has happened it
is simply a short-term reaction to external factors, which they
October 2012
FEATURE
feel will be resolved in a reasonable time period. For certain

China is still committed to overtaking the U.S. economically. As
always, the question is, How and when?
In the meantime, Chinas leaders President Hu Jintao and Premier Wen Jiabao are embroiled in a critical two-prong activity
coping with the worst economic slowdown in over three years
and preparing for a change in the countrys leadership. Both Hu
and Wen are due to be replaced in a communist party conclave
meeting to be held sometime in October or perhaps November.
It is widely speculated in China that the major reason for being
so difcult to set an exact date for such an important meeting is
that the high level party members have not yet come to an agreement of the new core members of the party management.
Most observers believe that it has long been agreed that Xi
Jinping will replace Hu and Li Keqiang will replace Wen. However, at this time, the exact schedule for this happening is still
unknown. Internally, Hu and Wen are doing their best to stabilize and stimulate the economylowering the interest rate is one
of the approaches used. Even facing QE3, the Yuan has been articially kept low in the hopes that exports would not drop too
much. It is expected that these efforts would at least continue for
a while after the leadership change.
The Hu-Wen period raises the bar for future successors.
Under the Hu-Wen leadership, Chinas economy grew four times
the size it was in 2002, the year in which they came to power, rising from sixth to second place in global rankings, with the greatest amount of foreign reserves, and the largest levels of exports
and second largest imports.
However, not everything has been positive under their leadership. Chinas remarkable growth has given rise to a number of
internal problems, which include: stagnant economic restructuring, pollution; income disparity; greater inequality; the highly
unpopular and outdated family planning process and household
registration polices; a marked increase tension in the Chinese society between various groups; a looming energy crisis; moral
degradation; and the countrys battered international image. In
addition, today China reportedly spends more on internal security than on its national defense.
The new leaders will encounter all of these problems, and
more, and will also have to decide how to balance the continuing need for growth against other sociopolitical reforms that will
be politically risky, but are the only way to try to create stability
and balance in a society, which is becoming wealthier, freer and
more unruly. Balancing this situation against the Communist
Partys need to control everything will be a daunting task for the
new leadership.
China is now in an era when the tension between the ofcials
and those they are meant to be ruling has reached fever pitch.
Recent internal surveys show that central leaders still maintain
some level of moral credibility within the Chinese society. However, the same survey indicated that local leaders are regarded
with large amounts of loathing. It has been noted that public expressed cynicism about politics in China are on a par with, or
even in excess, of those in the west. Welcome to the real world
Mr. Xi and Li. CW
Coatings World | 61
FEATURE
Chinacoat Preview
From Nov. 28-30 the Guangzhou Int'l Convention & Exhibition Center will host CHINACOAT2012, the main attraction for raw material and equipment suppliers looking to capitalize on Chinas growing paint and coatings industry.
by Tim Wright, Editor
hina is the worlds largest paint and coatings market. The
reforms China implemented over the past two decades
have energized not only the competitiveness of domestic
suppliers, but also the quality of their products.
For the past 17 years, CHINACOAT has provided an ideal
platform for industry professionals to engage, interact and explore the growing market and discover insights into the diverse
opportunities and challenges that lie ahead.
CHINACOAT2012 will take place from November 28-30 in
the Guangzhou Intl Convention and Exhibition Center (Pazhou
Complex) in halls 9.2, 10.2, 11.2, 12.2, 10.3 and 11.3. It is a
must-visit event offering an annual hub to industry players to
learn the latest products and technologies as well as to nd opportunities through face-to-face networking.
As this issue went to press, a total of 897 exhibitors from 29
62 | Coatings World
countries/regions were booked to showcase their products and

services in an exhibit area of more than 57,000 square meters.
The largest exhibiting group is from China. The more than
600 Chinese suppliers will provide international visitors with a
convenient platform to source Chinese products at competitive
prices. The exhibition also offers visitors the opportunity to purchase a wide range of products and services that are available
from a variety of international companies.
There are six exhibit zones featuring international and China
raw materials, machinery and instrumentation, powder coatings
October 2012
FEATURE
Chinacoat Preview
CHINACOAT2012 will take place from Nov. 28-30, 2012 at the Guangzhou Int'l Convention & Exhibition Center (Pazhou Complex) located at
380 Yuejiang Middle Road, Guangzhou, P. R. China.
technology and rad-tech products, which is a new exhibit zone

this year. The scope of exhibits cover resins and binders, pigments
and extenders, additives and solvents, production equipment,
powder and UV-cure coating technology, QC instrumentation,
and the latest in safety and environmental management systems.
In line with CHINACOATs visitor-oriented approach, show
organizer Sinostar International Ltd. each year strives to introduce more educational elements to the shows platform to enable visitors to gain the insightful knowledge and effective
solutions to cope with future challenges. A series of technical
programs will be arranged concurrently, including the 10th CHINACOAT Conference, Technical Workshops, New-Tech Corner
and more than 30 Technical Seminars. Specialists and experts
from around the world will give visitors comprehensive analysis
on market development and technology updates.
CHINACOAT Conference
The 10th CHINACOAT Conference will be held at the Ramada
Plaza Guangzhou two days prior to the opening of the exhibition
from November 26-27, 2012. The theme of the conference is:
High Grade CoatingsHigh Solids High Build High Tech.
With the maturing of the paint market in China, specialization in high value-added products has emerged as the key to
profitability. Commercial success no longer hinges on volume
or turnover but on high performance. At the same time, environmental considerations are exerting additional pressure on
product development. Most high performance coating systems
have their own drawbacks, requiring specific technical solutions, often based on complex and clever chemistry, for a problem-free application.
Much of the current R&D work thus focuses on the creation
of high performance products and technologies leading to high
64 | Coatings World
productivity at the shop oor and high differentiation in the market place through the development of value added features and
functionalities based on innovative chemistry. Rising labor and
application costs, moreover, make long lasting high-durability
coatings particularly attractive since it helps delaying the maintenance interval thereby saving cost.
The topic of high-grade coatings is also important in the
face of mounting competition and the pressure on commoditization. A high quality coating is the key for high differentiation
and high growth.
The presentation of papers and post-presentation discussions
will be conducted in both English and Chinese (Putonghua).
The rst keynote will be delivered by Prof. Jamil Baghdachi,
Coatings Research Institute, Eastern Michigan University, U.S.,
on Monday, Nov. 26 at 10:00 a.m. Prof. Baghdachi will present,
High Grade Coatings: Technology Update. He says the two
driving forces of nanotechnology and smart coatings in the past
two decades have fueled vigorous research and development
work on polymeric coatings. The result of such movement has
been the development of high performance and high valued coating materials. These coatings not only function as protective and
decorative materials, they also push the performance envelop
well beyond traditional denition of coatings. Included in this
class of new developments are high temperature resistant polymeric coatings, stimuli responsive, super high solids liquid coatings, self-stratifying, superhydrophobic/superhydrophilic, and
biologically active and corrosion sensing coatings. This paper
provides a brief discussion of technology, properties and application of these high performance and high valued coatings.
The second keynote will be delivered by Prof. Wengang Shi, University of Science and Technology of China and RadTech China,
also on Monday Nov. 26 following the rst keynote at 11:15 a.m.
October 2012
FEATURE
Chinacoat Preview
Prof. Shi will present, Progress in Radiation Curing Technology

and China Market Overview. Prof. Shi will briey introduce the
basic concept of energy curing technology and its latest progress of
applications in various industrial sectors. The China markets based
on the survey of around 130 leading suppliers of UV raw materials, formulations including coatings, inks and adhesives, and UV
lamp and irradiation equipment since 2007 will be summarized in
detail in comparison of the global geographic regional markets and
industrial application segments. The predictions for the growth in
applications in China will be also discussed.
Papers to be delivered following the two keynotes include:
Novel Wetting & Dispersing Additives for High Solids Coatings, Wernfried Heilen, Evonik Tego Chemie, Germany; Tailormade Nano-Hybrid Particles for Functional Coatings, Michael
Berkei, BYK, Germany; Synergy Effect of Fluorine Containing
Polymers for High Performance Coatings, Patrick Zhao, Beijing
Sino-Rich Material Science, China; and Epoxy Functional Rubber Technology for Super Tough Coatings, Hans Ridderikhoff,
Croda Europe, The Netherlands.
Papers to be delivered on Tuesday Nov. 27 include: Formulation and Properties Analysis of Transparent Thermal Insula-
tion Nano-scale Coatings for Building Glass, Glenn Hu, South

China University of Technology, China; Structured NanoAcrylic Polymers: Towards Low VOC Paints with Excellent
Block Resistance, Hardness & Film Formation, Wenjun Wu,
Arkema Coating Resins, USA; Multi-Functional Pigments for
High Performance Industrial Coatings, Lars Kirmaier, Heubach,
Germany; Solvent Free UV Hardcoat for Spray Application,
Mouhcine Kanouni, Cytec Industries, USA; Improved Effects in
Pigment Dispersion by Coating Additives with Advanced Polymer Architecture, Ralf Knischka, BASF SE, Ludwigshafen, Germany; Novel Application of Fluorosurfactants in Easy-Clean
Architectural Paints, Charlene Guo, DuPont China R&D Center, USA; and Thickening of Waterborne Systems: Why Hydrophobically Modied Polymers (HM-P), Leif Karlson, Akzo
Nobel Functional Chemicals, Sweden.
Technical Workshops
To provide the opportunities of training and learning for industry
professionals, a total of three Technical Workshops will be held
alongside the main exhibition. The workshops will be delivered in
a highly interactive fashiona great platform for delegates to
Zone 1 (Hall 9.2/10.2): International Raw Materials; Zone 2 (Hall 11.2): International Machinery, Instrument & Services; Zone 3 (Hall
10.3/11.2/11.3): China Raw Materials; Zone 4 (Hall 11.2): RadTech Products; Zone 5 (Hall 11.2): Powder Coatings Technology; Zone 6 (Hall 12.2):
China Machinery, Instrument & Services.
66 | Coatings World
October 2012
Chinacoat Preview
FEATURE
izations and Measureshare their technical conmentsprinciples and

cerns with the tutors.
techniques; relationships
Workshops I and II
between physical chemiwill be led by Prof. Long
cal parameters and coatLin, head of the Departings/ink properties; and
ment of Color Science at
optimization of coatThe University of Leeds
ings/ink properties.
(UK), director of DP CenWorkshop III: Watertre of Industrial Collaboborne Polymers and
ration at Leeds, a
Coatings will be led by
chartered colorist and
Dr. Jamil Baghdachi, a
chemist, fellow of the Inprofessor of polymers
stitute of Paper, Printing
and coatings and the di& Publishing, the Techrector of Coatings Renology of Surface Coatsearch Institute at the
ing and the Royal Society
Eastern Michigan Univerof Chemistry.
sity. The objective of this
Workshops I and II
tutorial is to review and
will focus on Analysis and
Located in the Pearl River Delta Region (PRD), Guangzhou is the capital city of the
discuss the most recent
Optimization of Coating
Guangdong Province and is also the third largest city in China. It is a special ecoadvances in waterborne
/Ink Formulations. Signinomic development zone and an important trading point. Since 1980s, the repolymers and coating
cant prot based on low
gion has been favoured by worldwide manufacturers to set up their production
technologies. All aspects
labor cost, low margin
bases in the region, making Guangdong the Factory of the World. CHINAof the technology includand mass production is
COAT2012 will once again be staged in this energetic industrial zone and will
ing applied science and
quickly becoming a thing
serve as an effective platform for those who are seeking to grow their business.
technology, raw materiof the past. In a world that
is increasingly seeking better quality and higher efciency, it pays als, coatings, challenges, paths to problem resolution and forto be equipped with, as fully as possible, the knowledge of rele- mulation will be discussed. In addition, the properties of
vant underpinning scientic principles and latest technological various waterborne polymers and coatings as well as their selection for architectural, general industrial, automotive/aerodevelopments.
The Technical Workshops, to be delivered by Prof. Long Lin, space application will be presented.
Workshop III will take place on Nov. 29 from 12:30 3:30
are designed to provide the delegates with a boost on the fundamental principles that underpin techniques for the optimization p.m. Prof. Baghdachi will discuss waterborne polymers; raw maof coatings/ink formulations and for the characterization and terials and various products formulations; challenges and opanalysis of coatings/inks. The Workshops will be delivered in a portunities; coating properties and selection; and opportunities
highly interactive style and there will be opportunities for dele- in new materials development.
gates to discuss their technical problems with Prof. Lin, who has
many years of practical experience in the development of novel New Tech Corner
coatings and inks for a large number of coatings and inks man- This two-day event will feature informal presentations on case
ufacturers worldwide.
studies, novel technology, insights and marketing strategies, proThe theme of Workshop I is, Optimization of Coatings/Ink viding an ideal interactive platform for both speakers and visitors
Properties through Process Improvement, and will be held to share their experiences and expertise together. Themes this
Nov. 28 from 12:30-3:30 p.m. Prof. Lin will discus physical year include:
chemical interactions between coatings/ink components; the
importance of dispersion of coatings/ink components; how to
Coatings for iPad, Mobile & Laptop;
maximize the efficiency of dispersion operation; how to pre Sustainable Coatings Technology;
pare coatings/ink formulations for efficient dispersion; how to
Opaque Polymers: Partial Replacement of TiO2;
assess the quality of coatings/ink formulations; and how to op Color Measurement: Beyond Computer; and
timize coatings/ink formulations.
Bio-Based Coatings Technology.
The theme of Workshop II is, Analysis and Characterization
of Coatings & Inks, and will be held Nov. 29 from 9:30 a.m. CHINACOATs New Tech Corner will be held in Hall 11.2,
12:30 p.m. Prof. Lin will discuss properties of coatings and Meeting Zone 11.2M25-34.
inksphysical chemical parameters and performance properties;
No admission fees are required. All visitors are welcome to
measurement of coatings/ink propertiesprinciples and tech- attend.
nologies; analysis and interpretation of the results of characterFor Theme 1: Coatings for iPad, Mobile & Laptop, Wang
October 2012
Coatings World | 67
FEATURE
Chinacoat Preview
Hailong, manager of R&D department for UV Division,

Jiangsu Sanmu Group Company, will deliver, UV Coatings
For 3C Products. In the 3C electronic products (computer,
communication and consumer electronics) market, the use of
UV coatings has increased significantly over the last decade.
Main reason for this growth is the excellent performance that
can be achieved with UV coatings, especially very good wear
resistance, outdoor durability and resistance against household chemicals and fat for the plastic parts. With an ever increasing demand for high performance and longer lasting
parts, combined with the global occurring shift to more environmentally friendly coating technology, UV coatings will
have a bright future in 3C electronics as the best technology
to deliver this combination.
Theme 2: Sustainable Coatings Technology will be covered
by Magdalena Bodi, wood coating end use, BYK Solutions
(Shanghai) Co., Ltd. She will deliver, Additive Recommendations for Waterborne Wood Coatings. The future technologies
in wood coatings are: 100% UV and Water Borne. Waterborne
coatings have been gaining importance and market share particularly in Europe and North America before. In China, government and general publics concern for environment has also
significantly increased. More and more wood coating producers have started to implement waterborne coatings. With improved technology, these products are not just environmental
friendly, but also better performing than before. This presentation gives a summary about application of additives in Waterborne Wood Coatings.
Theme 3: Opaque Polymers: Partial Replacement of TiO2
will be discussed by Dr. Wenjun Wu, principal scientist,
Arkema (China) Investment Co., Ltd. She will deliver, Advanced Opacifier & Dispersant Technologies: Strategies to Improve Hiding & Reduce TiO2 Usage. Recent shortages in
titanium dioxide and resulting price increases have provided a
renewed incentive for formulators to look for alternatives to
this key raw material to promote paint hiding. Recently there
are new technology in the form of Opacifiers and novel titanium efficiency enhancing dispersants that can be used for this
purpose. The presentation will focus on the properties of these
new technologies and how combining these technologies in a
paint formulation can significantly reduce the amount of titanium required in a coatings formulation.
Theme 4: Color Measurement: Beyond Computer will feature two speakers, Luwis Liu, application engineer, X-Rite Asia
Pacic Limited, and Holly Ling, application manager, Datacolor
Trading (Shanghai) Co., Ltd. Mr. Liu will deliver, Innovation
Wet Paint Color Management. Color is a dening element in
coatings. Many common approaches like visual assessment and
estimate in combination with color measurement technology
have brought accuracy and consistency to coatings color management process. As coatings technologies progress, color measurement for wet samples, special effective colors and more
effectively and timely control of color on production oor all call
for new innovative color management solutions will be presented
in this presentation.
68 | Coatings World
Ms. Ling will deliver, Color & Appearance Supply Chain

Management. To ensure the final products color accuracy, the
specifiers need to manage suppliers, materials and processes
across complex supply chains and workflows. With continuous
advancements in color measurement technology to improve
precision and range of use can improve quality and reduce
costs. Using instruments with good inter-instrument agreement
can use same analyzer for all product series that used in paint
manufacturer and retail shop. Match pigment featured with latest technology of colorant K&S calibration can ensure accurate formulation for all kind of coating applications, e.g.
different sample gloss, hiding calculation for different film
thickness, etc.
Theme 5: Bio-Based Coatings Technology will feature three
speakers: Angeline Ding Woan, technical marketing manager,
Ashland Specialty Ingredients; Paul Cameron, research and technology manager, Croda; and Erwin Honcoop, technical marketing specialist, Purac Biochem BV.
Ms. Woan will deliver, Biocides in Coatings: Sustain Release
Technology. The addition of a dry lm biocide to coating is necessary to prevent the paint lm from microbial defacement. Biocides migrate to the lm surface to exert biocidal effect. This
renders the biocides susceptible to water leaching as well as to
degradation by UV/heat. Sustain release technology through encapsulation into an inorganic carrier has been developed to enhance leach resistance of various actives substances. This results
in a longer coating shelf life given the same initial biocide concentration as well as a more environmentally friendly prole.
Mr. Cameron will deliver, Speciality Fatty Biobased
Monomers for Coatings. Dimer fatty acids have been used for
many years to bring high performance to materials such as epoxy
coatings and hotmelt polyamide adhesives. There are recently developed many new grades of related biobased monomers. These
bring a number of special properties including better color,
UV/heat/color stability and controlled functionality, in conjunction with other long established benets such as hydrolytic stability, adhesion and exibility. The technology can also bring low
viscosity, enabling low VOC, and can be used in many types of
coating, including polyurethane dispersion, radcure, epoxy and
saturated polyester.
Mr. Honcoop will deliver, Improved Polyester Coatings with
Lactide as Biobased Building Block. Polyester resins have been
used for many years to produce high performance materials such
as solvent-based coatings. In the course of time the systems have
changed towards reduced VOC products. The next challenge in
the industry is to improve the carbon footprint of coating systems. Possibilities for CO2 reductions can be found in the use of
materials from renewable resource. Lactide has been developed
as a sustainable product, which can be used as chemical building
block to build polyester resins. Lactide has a low carbon footprint, which provides a way to achieve CO2 reduction. Incorporated in polyester resins the new building block gives a lower
resin viscosity without compromising the coating performance.
Additionally the derived polyester coatings show enhanced hardness whilst maintaining exibility. CW
October 2012
Additives Suppliers Directory
FEATURE
Additives Suppliers
The following pages contain a directory of select additive suppliers and their products. For
more information on the products listed in this guide, contact the companies directly.
Fax: 989-832-1465
dowcig@dow.com
www.angus.com
Additives offered: corrosion inhibitors, dispersing agents, emulsiers
AEPD VOX 1000 Neutralizing Amine
AEPD VOX 1000 neutralizing amine offers advantages in zero
VOC paint formulations. Compared to other low VOC alkanolamines, AEPD VOX 1000 is the most cost-effective choice,
with more efciency at lower use rates. AEPD VOX 1000 offers
effective pH control, efcient pigment dispersion, improved
freeze-thaw performance reducing glycols and exceptional performance with no odor when compared to ammonia.
American Colors, Inc.

Sandusky, Ohio, U.S
419-621-4000
Fax: 419-625-3979
bussw@earthlink.net
www.americancolors.com
Arkema Coating Resins
Solvent-based acrylic ACS Series

American Colors has introduced a new series of high quality pigment dispersions for the coatings industry. This colorant is comprised of an acrylic resin and propylene glycol monomethyl ether
acetate. The proprietary additive package allows the ACS Series
to be compatible in a wide range of solvent-based systems. What
sets this system apart from others is color exibility. The industrial coatings market demanded an opportunity to go beyond a
standard set of colors, we provided it with this new system. It
has a virtually limitless color range. Markets include automotive, architectural and industrial coatings producers.
Water-based resin-free ACW Series
American Colors has developed a new resin-free aqueous-based
pigment dispersion. This system contains a proprietary additive
package that allows ACW to be compatible in systems where
typical resins cannot function. It is an extremely versatile product and is used in industrial and architectural water-based coatings as well as adhesives and caulk compounds. It, too is
available in virtually any color.
Angus Chemical Company

Buffalo Grove, Ill., U.S.
800-447-4369
October 2012
Cary, N.C., U.S.

919-469-6700
Web site: www.arkemacoatingresins.com
Crayvallac PA4 WDA 12
Rheology modier in paste form for post-addition to solventbased coatings. Easy incorporation provides shear-thinning rheology with thixotropic viscosity recovery. Imparts very good sag
resistance and anti-settle properties.
BASF Corporation
Charlotte, N.C., U.S.
800-251-0612
Fax: 800-346-5896
nld@basf.com
Additives offered: defoamer
Dehydran SE 2
High performance, zero VOC, low odor, silicone emulsion defoamer that shows an optimum balance between compatibility
and defoaming efciency and persistency. No haze and no fogging with excellent long-term stability. Dehydran SE 2 can be
easily incorporated and recommended for grind and let-down
step. Suitable for all gloss levels.
Hydropalat 216
Coatings World | 69
FEATURE
Sustainable dispersant for organic and inorganic pigment concentrates, tint bases and factory nished paints and mixed pigment paints. Also suitable for aqueous inorganic pigment
concentrates and slurries. Hydropalat 216 is a low foaming,
higher efciency alternative to inexible and alkyl blocked
APEO-based universal wetting/dispersing aids.
Buhler Group (Nanotechnology)

Minneapolis, Minn., U.S.
763-847-9900
Fax: 763-847-9911
oxylink@buhlergroup.com
www.buhlergroup.com/ global/en/products/oxylink.htm
Additives offered: Oxylink for waterborne resin systems
Oxylink
Oxylink is an additive for better waterborne coatings to increase
cross-linking density. Results in improved blocking, chemical and
humidity resistance as well as shorter drying times.
BYK USA Inc.

Wallingford, Conn., U.S.
203-265-2086
Fax: 203-284-9158
cs.usa@byk .com
www.byk.com
DISPERBYK-199
DISPERBYK-199 provides perfect stabilization and color acceptance. It introduces no VOC into paints or pigment concentrates, and is APEO and amine free. DISPERBYK-199 can be
used as a wetting and dispersing additive for various waterborne
coatings. For certain applications where cost is critical, the costeffective DISPERBYK-199 is the additive to choose.
BYK-1711
New silicone and mineral oil-free polymeric defoamer for waterborne coatings, BYK-1711 is a perfectly balanced additive. It
is very efcient at low dosage levels but still compatible, and requires low to medium shear forces for incorporation. BYK-1711
is recommended in general industrial, automotive and wood and
furniture applications.
Cytec Industries Inc.

Woodland Park, N.J., U.S.
973-357-3100
Fax: 973-357-3050
custinfo@cytec.com
www.cytec.com
Cytec Industries Inc. is a global specialty chemicals and materials
company focused on developing, manufacturing and selling valueadded products, which serve a diverse range of end markets including aerospace composites, structural adhesives, automotive and
70 | Coatings World
industrial coatings, electronics, inks, mining and plastics.

Cytec Coating Resins are pioneers in the development and
production of high performance coating solutions. Our line of
low-VOC coatings, radiation curing and powder coating resins
and additives allow our customers to create sustainable change
for the industries they serve.
ADDITOL VXW 6503 N
ADDITOL VXW 6503 N is Cytec's new best-in-class substrate
wetting and anti-cratering additive. This new polyether modied
polysiloxane leads to superior dynamic surface tension reduction.
It therefore improves substrate wetting and yields crater-free paint
surfaces without contributing to foam stabilization or impacting
intercoat adhesion. ADDITOL VXW 6503 N is universal and can
be used with a wide variety of waterborne and solventborne
chemistries, including UV/EB curable resins. It is recommended for
industrial, architectural and automotive paints.
ADDITOL VXW 6208
ADDITOL VXW 6208 is a unique nonionic dispersing additive
providing efcient pigment wetting, dispersing and stabilization
of all pigment types used in automotive, industrial and architectural paints and lacquers. ADDITOL VXW 6208 enables zero
emission paint formulations with all types WB systems including
UV water based. The nonionic character of this pigment media
is allowing pigment stabilization of most sensitive resin systems
including WB epoxy formulations.
Dow Coating Materials

Philadelphia, Pa., U.S.
www.dow.com/coatings
Additives offered: HASE thickeners, HEUR thickeners, microspheres, surface-active agents, surfactants and dispersing agents
(nonionic), surfactants and dispersing agents, texturizing agents,
associative thickeners, celluosics, viscosity modiers, wetting agents
ACRYSOL DR-110 Rheology Modier
ACRYSOL DR-110 rheology modier is a new, cost-effective alternative to hydrophobically-modied hydroxyethyl cellulose
(HMHEC) for thickening a full range of waterborne latex coatings. ACRYSOL DR-110 rheology modier is effective at building viscosity in formulations from at to semigloss and across
all binder types, offering desirable application and feel properties
to such coatings, while also having the cost advantage of better
efciency and the manufacturing ease of an all-liquid product.
ECOSURF LF Surfactant
ECOSURF LF surfactants offer high performance and low foam
in APEO-free formulations. For color acceptance and pigment
wetting, theyre comparable to our best APEO offerings. Plus,
ECOSURF LF Surfactants are readily biodegradable. They even
offer additional foam control during pigment dispersion through
cloud point defoaming.
Dow Corning
Midland, Mich., U.S.
October 2012
Additives Supplier Directory
866-739-7224
Fax: 989-496-6299
coatings@dowcorning.com
www.dowcorning.com/coatings
Additives offered: superwetting silicone additives, silicone slip
and leveling additives
Dow Corning 67 Additive and new Dow Corning 500W Additive,
Dow Corning 501W Additive and Dow Corning 502W Additive
One-hundred percent silicone polyether copolymers that are recoatable; have little or no inuence on slip; are solvent-free, BTX-free
and low VOC; and are effective at low addition levels. For use in waterborne and UV coatings, paints, inks & overprint varnishes, effective on difcult-to-wet substrates such as wood, plastics and metal.
Dow Corning 205SL Additive, Dow Corning 204SL Additive
and Dow Corning 401LS Additive
Multipurpose additives (slip, leveling, hand feel and defoaming)
that provide a range of solubilities and other characteristics at
low addition levels enabling formulators to develop tailored solutions for optimized performance in multiple resin systems and
applications. Effective on wood, plastic coatings, inks and overprint varnishes in solventborne, waterborne and UV coatings.
FEATURE
Hopewell, Va., U.S.

804-452-5644
Fax: 804-541-6290
asktego@evonik.com
www.tego.us
Additives offered: wetting and dispersing additives, defoamers
and deaerators, ow and agents.
TEGO Dispers 757 W, dispersant for high performance waterborne coatings
TEGO Dispers 757 W is for premium pigment concentrates used
in all waterborne industrial coatings but particularly where durability and corrosion protection are paramount. Even at low additive levels, dispersion properties such as stability and color
strength are signicantly enhanced which leads to cost savings
and less inuence on coating properties.
TEGO Airex 990 and TEGO Airex 991, modern deaerators
for solventborne high solids coatings
TEGO Airex 990 and TEGO Airex 991 mark a new generation of
liquid deaerators for solventborne high solids coatings free of organic solvents and with good recoatability. While the compatible
TEGO Airex 990 is for clear and pigmented coatings, the very powerful TEGO Airex 991 is for pigmented llers and topcoats.
Double Bond Chemical Industries USA, Inc.

Keim Additec Surface USA LLC
West Simsbury, Conn., U.S.

860-408-1216
Fax: 860-408-1216
joseph-leon@dbc.com.tw
www.doublebond-chem.com.tw
Additives offered: complete line of antioxidants and UV absorbers for coatings and plastics
Wilmette, Ill., U.S.

847-920-1676
Fax: 847-920-1681
www.keim-additec.de
Additives offered: Anti-blocking agents; anti-marring agents; dispersing agents; slip aids; waxes
Eastman Chemical Company
King Industries, Inc.
Kingsport, Tenn., U.S.

1-800-EASTMAN
Web site: www.eastman.com/optilmot1200;
www.eastman.com/solus
Norwalk, Conn., U.S.

203-866-1268
Fax: 203-866-5551
coatings@kingindustries.com
www.kingindustries.com
Additives offered: King offers the broadest range of catalysts for
amino thermoset systems, non-tin catalysts for urethanes, resin
and rheology modiers, dispersants, rust and corrosion inhibitors, and surface control additives.
Eastman Optilm Additive OT1200

Eastman Optilm additive OT1200, the newest addition to Eastmans Optilm portfolio, enables formulators to create low-VOC
paints with improved open time and wet edge without negatively
affecting other properties. OT1200 performs under a wide range
of application conditions. The result is compliant paints with signicantly improved workability and easier cleanup.
Eastman Solus 2100 Performance Additive
Eastman Solus 2100 performance additive is the low-VOC solution for faster dry time, excellent ow and leveling, sag resistance,
faster time to sand or polish, and less time polishing. Solus 2100
performance additive delivers traditional performance in high
solids thermoset coatings while helping you meet VOC targets
Evonik Goldschmidt Corporation

October 2012
NACORR XR-417
NACORR XR-417 is a new metal complex developed to improve
the corrosion resistance of direct to metal coatings. It is particularly useful in waterborne coatings due to its ability to be easily incorporated/dispersed while offering excellent protection.
NACORR XR-417 offers versatility, effective in both solvent-based
and waterborne coatings; it can act synergistically with anti-corrosive pigments; and it improves water resistance by providing a
barrier effect and reducing water permeation of the coating.
NACURE XC-235
NACURE XC-235 is a new acid phosphate catalyst supplied at 75
Coatings World | 71
FEATURE
percent active in n-butanol. It is particularly effective with partially

alkylated melamines for automotive topcoats and primers, general
industrials and wood coatings. It is recommended for use with high
imino or partially alkylated type melamine crosslinkers.
Lubrizol Advanced Materials Inc.

Cleveland, Ohio, U.S.
216-447-5000
Fax: 216-447-5238
klawrence@lubrizol.com
www.lubrizolcoatings.com
Additives offered: Wax additives, hyperdispersants, rheology modiers
Solsperse 44000
Solsperse 44000 hyperdispersant is a 50% active APE-free polymeric dispersant in water, which improves pigment dispersion
and stability in aqueous paints and coatings. It enables highly
pigmented resin-free dispersion that are compatible with a wide
range of binders, including acrylics, epoxies, polyurethanes and
alkyds. It also provides excellent early water resistance.
Michelman
Cincinnati, Ohio, U.S.
513-793-7766
Fax: 513-794-7721
general@michem.com
www.michelman.com
Additives offered: wax emulsions
Munzing
Bloomeld, N.J., U.S.
973-279-1306
Fax: 973-338-0420
Web site: www.munzing.com
Additives offered: Anti-foaming agents
Nichem
Chicago, Ill., U.S.
773-924-3700
Fax: 773-924-7760
www.nichemcorp.com
Additives offered: acid catalysts, anti-corrosive pigments
Strontium Phosphate
Lead free, chrome free anti-corrosive pigment. It is white and
contains no zinc.
Pflaumer Brothers, Inc.
NatureShield 31
NatureShield 31 an anionic emulsion of natural oils and waxes,
designed to provide excellent water resistance for topical wood
coatings. It works to prevent the swelling of wood in the presence
of water, as well as providing great water bead. Typical uses:
wood stains and sealants.
Michem Seal 8340
Michem Seal 8340 a one component concrete or masonry sealer
that provides excellent water, grease, oil and solvent resistance. It
also displays good hot tire pick-up resistance and excellent gloss.
Michem Seal 8340 should not be used for slip resistance.
Micro Powders, Inc.

Tarrytown, N.Y., U.S.
914-793-4058
Fax: 914-472-7098
mpi@micropowders.com
www.micropowders.com
Additives offered: micronized wax, wax dispersion, wax emulsions
AquaMatte 31
AquaMatte 31 is a high-density oxidized polyolen wax specically designed to impart uniform gloss reduction and burnish resistance to waterborne paints and coatings. The unique particle
72 | Coatings World
shape of AquaMatte 31 will provide a silky smooth surface feel

to architectural wall and trim paints.
PropylMatte 450
PropylMatte 450 is an economical micronized polypropylene
that imparts consistent matting to paints and coatings. High molecular weight and controlled particle size provide a smooth,
wear resistant surface without the viscosity effects of silica additives. PropylMatte 450 improves surface adhesion to matted
powder coatings and functions as a degassing agent.
Ewing, N.J., U.S.

609-883-1628
Fax: 609-883-4610
hmcnair@paumer.com
www.paumer.com
Additives offered: wetting agents, dispersants, functional grinding
resins and polymers, ow and leveling modiers, defoamers, deaerators and bubble release agenst, anti-sag and suspension agents.
Tallicin 4040
Tallicin 4040 is a 100 percent active deaerator and ow and leveling agent for solvent-borne and solvent-free two-component
polyaspartics, polyurethanes, and epoxies in primers , clear, and
pigmented systems. Tallicin 4040 can also be used with polyester,
polyether, polyacrylate, alkyd, chlorinated rubber and other coatings systems. Compatible with mineral spirits and xylene at low
levels of use.
Terachem 53-2371
Terachem 53-2371 Aluminum Oxide Nano-Dispersion for
Polyaspartics is a unique, formulated dispersion of nano-aluminum oxide recommended to improve mar and scratch resistance for polyaspartics. Terachem 53-2371 offers the formulator
the opportunity to improve resistance to mar and scratch at very
high loadings with minimal effect on gloss, clarity, shade, and
viscosity in systems tested.
October 2012
Additives Supplier Directory
Royal Adhesives and Sealants, LLC

Coatings and Specialty Polymers Division
Simpsonville, S.C., U.S.
800-763-7272
Fax: 800-825-4583
sales@parachem.com
www.parachem.com
Additives offered: thickeners, rheology modiers, surfactants,
ame retardants, adhesion promoters, matte nish additives, viscosity modiers
Paragum 600 Thickener
Paragum 600 thickener is the newest Para-Chem rheology modifer. The outstanding performance of this high efciency, water
thin, alkali-swellable dispersion is further enhanced by its environmental advantages: APEO-free, no heavy metals and no solvents. Paragum 600 provides unique, short buttery ow
characteristics in a wide range of formulations.
Paranol FRD-070 Flame Retardant
Attributes/comments: Paranol FR-070 ame retardant is the newest
Para-Chem polymer system. It is environmentally friendly, 62% active aqueous dispersion, that contains no decabromodiphenyl oxide
or antimony active ingredients. This dispersion can be used in
acrylic, EVA, SBR, vinyl acetate or polyurethane lattices in either
baths, compounding or foaming applications.
Shamrock Technologies
Newark, N.J., U.S.
973-242-2999
Fax: 973-242-8074
marketing@shamrocktechnologies.com
www.shamrocktechnologies.com
AquaFLON MG
A high solids dispersion containing our best wax and PTFE powders. It is specically for thin lm coatings, and applicable to a
variety of substrates. AquaFLON MG offers easy incorporation
and gloss retention. It is ideal in can coatings, and for rub resistance and surface slip in water-based overprint varnishes.
Narrow 4
A polyethylene wax powder with a mean particle size close to
four micrometers, with 90 percent between two and eight.
Narrow 4 eliminates oversize particles and viscosity build-up
in pre-dispersions. It yields high gloss retention, exceptional
film appearance and clarity. Improves rub and slip performance in OPV and clear films.
Soy Technologies, LLC

Nicholasville, Ky., U.S.
800-769-8748
Fax: 866-767-7902
info@soytek.com
www.soytek.com
Additives offered: Soyanol line of products
October 2012
FEATURE
Soyanol 1000E
Soyanol 1000E is an ester-based additive prescribed for use in
both water- and solvent-based systems. Soyanol 1000E provides
multifunctional performance to improve coating ow, leveling
and adhesion, while helping eliminate VOCs and other hazardous materials such as phthalates. Custom blends and formulation assistance available.
Soyanol 5000X-TB
Soyanol 5000X-TB expands the functionality of compliant, low
VOC thinners and multi-purpose solvents. When combined with
exempt solvnts, Soyanol 5000X-TB provides these expanded
function and compatibility across a broader range of coatings.
SCAQMD approved formulations available.
Taminco
Allentown, Pa., U.S.
610-366-6730
Fax: 610-366-6784
info@specialtyamines.com
www.specialtyamines.com
Additives offered: specialty amines for paint and coatings
Troy Corporation
Florham Park, N.J., U.S.
973-443-4200
Fax: 973-443-0853
marketing@troycorp.com
www.troycorp.com
Troysol ZLAC
Troysol ZLAC is a superior substrate wetting additive for aqueous coatings and has zero contribution of VOCs to aqueous systems. Troysol ZLAC provides the same benets and attributes
long associated with Troysol LAC, but without the VOC. The
product is particularly effective in wetting low energy and contaminated surfaces, without causing undesired sheyes and other
problems. Troysol ZLAC eliminates surface defects, improves adhesion, gloss, ow and leveling and color acceptance.
Troysol Z370
Troysol Z370 is a universal wetting, mar and slip additive for
solvent, water-reducible or aqueous systems. This green additive does not contain any VOCs, APEs or HAPs and approximately 40% of the components are from renewable resources.
Troysol Z370 is a multi functional additive and is extremely effective in industrial coatings with demonstrated superior properties over leading competitive products.
Unimin Specialty Minerals Inc.

New Canaan, Conn., U.S.
618-747-2311
Fax: 618-747-9318
Web site: www.brilliantadditions.com
Additives offered: Fillers CW
Coatings World | 73
Industry News
Arsenal Capital Partners acquires IGM Resins
Arsenal Capital Partners has acquired IGM

Resins, a leading provider of intermediates
to the global UV radiation cure coatings,
inks and adhesives industry. UV technologies are used in numerous end markets, including printing, packaging, electronics and
construction. The acquisition of IGM is the
fourth acquisition by Arsenals Specialty Industrials team in 2012, following the investments in Fluoro-Seal Holdings,
Plasticolors Inc. and Evoniks Colorants
business. IGM joins Arsenals extensive
portfolio of investments in the specialty industrials sector. The rms current investments in this sector include Chromao
Technologies (combination of Plasticolors
Inc. and Evoniks Colorants business), the
largest independent global pigment dispersion platform; Fluoro-Seal Holdings, a leading provider of unique plastic barrier,
adhesion and surface enhancement products and services as well as manufacturer of
value-added materials; Royal Adhesives &
Sealants, a leading producer of proprietary,
high-performance adhesives, sealants and
coatings. Previous investments in the sector
include Novolyte Technologies, Genovique
Specialties, Velsicol Chemical, Sermatech
International, and Vertellus Specialties.
BASF starts production of

acrylic dispersions for coatings
in Durban, South Africa
BASF has opened its rst production plant
for dispersions in South Africa located at
Umbogintwini Industrial Complex in Durban. With this new production facility
BASF will serve its customers in the fast

growing South African and Sub-Saharan
African coatings and construction industry
with acrylic dispersions based on state-ofthe-art technologies. The BASF Group in
South Africa supplies the local industries
with a wide variety of products and solutions. Its portfolio ranges from chemicals,
plastics, coatings, dispersions and agricultural products to mining and construction
chemicals and emission catalysts. The investment into the production plant for dispersions is part of BASFs commitment to
strengthen its presence in Africa and exploit
the vast range of opportunities.
Huntsman and Alberdingk

Boley to extend marketing
alliance
Five years after Huntsman Polyurethanes
teamed up with renewable resource-based
polyol producer Alberdingk Boley to co-develop polyurethane solutions for the coatings market, the two companies are taking
their alliance to a new level by targeting applications in the adhesives and elastomers
markets. When the two companies originally announced their informal partnership
in 2007, their shared vision was to champion product innovation in the oor coatings market. The aim was to collaboratively
develop new concepts for two-component
polyurethane coatings free from volatile organic compounds (VOCs). Today, solutions
based on MDI Surprasec technology from
Huntsman Polyurethanes and Alberdingk
Boleys Albodur range of polyols, castor oil-
based and solvent-free products are helping

to deliver high-performance coatings solutions to customers in Europe, America and
the Middle East. The products improve ease
of use and deliver technical and operational
advantages, as well as complying with strict
environmental regulations. Widely used in
hospitals, ofces, factories, warehouses and
other industrial or heavy-duty environments they are particularly useful where
high-wear resistance and low-maintenance
are essential requirements.
Munzing selects Ferguson

Chemical
Munzing has selected Ferguson Chemical
Innovation as its distributor for the coatings, inks, adhesives and building product
markets for Canada. Ferguson has been in
business since 1947 servicing the coatings,
adhesives, inks, building products, rubber,
personal care and plastics industries. Ferguson offers Munzing an extended dedicated sales, marketing, operations, logistics,
customer service, and regulatory teams. Ferguson is a member of the Canadian Association of Chemical Distributors (CACD) and
ISO 9001 registered. For information regarding Munzing products, sampling or
order placement contact Ferguson Chemical Innovation at 905-453-7131.
Solvay to acquire Sunshield

Chemical
Solvay has signed an agreement to acquire
a controlling interest in Sunshield Chemicals, an Indian company specializing in sur-
SSCT issues call for papers

The Southern Society for Coatings Technology has issued a call for papers for its 2013 Annual Technical Conference, held April
21-24 at the Hyatt Regency in Sarasota, Florida. The SSCT is seeking educational technical presentations to improve the understanding of the science of coatings. The SSCT is trying to challenge traditional methods of formulation as well as solve conventional issues that have plagued formulators utilizing new technologies and approaches. The papers will be reviewed solely based
on their technical content and contribution. An abstract for the presentation will need to be submitted by December 1, along
with a biography and a photograph of the speaker. For further information on submitting presentations please contact Kip
Sharp, vice president of SSCT at 337-494-5052 or via e-mail at kip.sharp@us.sasol.com.
74 | Coatings World
October 2012
Wacker expands production of

VAE dispersions for coatings in
South Korea
Wacker Chemie AG is expanding its production capacity in South Korea for vinyl
acetateethylene copolymer (VAE) dispersions. The Munich-based chemical group
is constructing a new plant with an annual
capacity of 40,000 metric tons at its site
in Ulsan. This measure will almost double
Ulsans VAE dispersion capacity, making
the enlarged production complex one of
the biggest of its kind in South Korea. Expected to start up in January 2013, the
new plant will enable Wacker to meet accelerating demand for high-quality VAE
dispersions, especially in South East Asias
developing countries. Having budgeted
around 10 million for the expansion
project, Wacker is strengthening its position as one of the worlds major suppliers
of VAE dispersions.
The group is constructing a second reactor line with an additional 40,000 metric tons of annual capacity for
applications in the paints and coatings,
construction, nonwoven, paper and carpet
industries. According to the company,
using the Ulsan sites existing infrastructure will enable favorable manufacturing
costs and lead to synergy effects in the
areas of transportation and logistics. The
expanded site in Ulsan will be one of the
biggest of its kind in South Korea.
Michelman opens technical

center in Singapore for
developing coatings additives
Michelman recently opened a new technology center in Singapore for developing paint
October 2012
and coatings additives. The center is strategically designed to allow for fast, efcient
development of new water-based coatings
and surface modifying additives formulated
specically for the Asia Pacic markets.
The technology center is designed architecturally to allow for collaboration
between Michelman chemists and application specialists, customers, visiting sci-
Industry News
factants, from Amit Choksey Group. This

acquisition will enable Solvays Novecare
business to accelerate growth plans in India
for the home and personal care, agrochemicals, coatings and industrial applications
markets. Sunshield Chemicals, a company
listed on the Bombay Stock Exchange
(BSE), generated net sales of INR 943 million (13.5 million) in its most recent nancial year ended March 31, 2012. The
operation, subject to fulllment of customary conditions and agreements, is expected
to be concluded within a period of approximately three months.
entists, local think tanks, universities, and others involved in the

research and product development process. Michelman has
also installed a new 400 kg pilot batch reactor and state-of-the-art testing equipment at the Center that are used to help
customers accelerate the concept-tocommercialization cycle. CW
T
H
E
Patented blending/dispersing blade design makes radical

improvement over old saw tooth designs
POLY
*
*
*
*
*
*
STAINLESS
Most efficient and aggressive blending/dispersing blade

available.
Provides proper combination of pumping action and shear/

dispersion essential for fast consistent results.
Built in pumping action cuts processing time.
Longer life due to heavier gauge construction.
Less heat due to shorter required running time.
Excellent for high or low speed and high or low viscosity.

Supplied with hubs or mounting holes required to retrofit
and upgrade present equipment.
Pumping blades without teeth are available and are excellent

for gentle blending and agitation.
CONN CO., L.L.C.
DESIGNERS AND MANUFACTURES OF INDUSTRIAL MIXING EQUIPMENT
Since 1948
AND
www.connblade.com
Stirrers Or Complete Units For:

PAINTS
URETHANE FOAMS
ADHESIVES
SLURRIES
INKS
GROUTS
CEMENTS
ETC. . . .
11 SOUTH MARION STREET WARREN, PENNA. 16365 PHONE 814/723-7980

FAX (814) 723-8502
s r
TM
Coatings World | 75
Suppliers Corner
Union Process Introduces S-400 Attritor
Union Process, Inc. has built an S-400

batch, wet-grinding Attritor for a customer
in the roong industry. The S-400 represents the largest batch Attritor ever built by
the 66-year-old company. Batch Attritors
have the advantage of grinding material up
to ten times faster than traditional ball
mills. They are simple to operate, energy efcient and do not require premixing. This
Attritor has a new frame design utilizing a
pivoting drive cantilever, which allows for
easy removal of the agitator shaft for maintenance and cleaning. The Attritor features
a 400 HP TEFC inverter duty motor with a
heavy-duty variable frequency drive controller. The large tank accommodates
12,000 lbs. of through-hardened carbon
steel grinding media.
Ross Tumble Blenders now

available
Charles Ross & Son Co. has introduced
fully equipped Ross V-Cone and Double
Cone Tumble Blenders that are now available from stock or with fast delivery times.
Used for routine blending of free-owing
solids, as well as batching precise blends
containing minor ingredients, these Tumble Blenders are robustly designed to handle densities up to 125 lbs./cu.ft. An
intensier bar is supplied for dispersing
tough agglomerates that may be present in
the batch. The stainless steel 316 product
contact parts on stock units are polished to
240 grit or mirror nish for easy cleaning.
The smooth internals also help facilitate a
fast and complete product discharge
through the blenders buttery valve. Standard models range from 0.25 to 100 cu.ft.
and can be supplied with optional features
such as vacuum capability, GMP design,
liquid spray bar, heating/cooling jacket and
explosion-proof motor. Heavy-duty models rated for bulk densities up to 200
lbs./cu.ft. are also available. Ross Tumble
Blenders are offered with a variety of prewired control options, from simple motor
starters and variable frequency drives to sophisticated operator stations.
76 | Coatings World
BASF unveils new solutions for

thermoplastic polyurethanes
BASF showcased its newest thermoplastic
polyurethanes at the 10th Annual Thermoplastic Elastomers Topical Conference
(TPE TopCon 2012) Sept. 10 to 12, at the
Hilton Akron Fairlawn in Akron, Ohio.
The companys Elastollan TPU portfolio
a versatile, high performance thermoplastic polyurethane offers all-around security
for wire and cable applications in the
aerospace, automotive and industrial markets. BASF also provided two interactive
presentations:
Thermoplastic
polyurethane solutions for improved heat
performance
and
Thermoplastic
polyurethane solutions for low smoke
zero halogen (LSZH) ame retardant
cable applications. Technology and product highlights at BASFs TPU booth will
included: Elastollan 1185A10HFFR, a
new low smoke, halogen-free ame retardant TPU for high performance wire and
cable applications; and Elastollan
785A10HPM, a new, high temperature
TPU for continuous use at 150C in automotive and wire and cable applications.
Dow Corning offers 3055 resin

for low VOC polysiloxane
coatings
With Dow Corning 3055 Resin, manufacturers of high-performance paints and coatings
can
formulate
low-VOC,
next-generation polysiloxane coatings with
urethane, epoxy, polyester, alkyd, amine and
acrylic systems utilizing amine functionality,
according to the company. Unlike moisturecured polysiloxanes, Dow Corning 3055
Resin does not require titanate/tin catalysts
or ambient moisture to cure. As a result,
Dow Corning 3055 Resin does not contribute to volatile by-products that can cause
lm stress and adhesion loss. Polysiloxane
hybrid coatings formulated with The company reports that Dow Corning 3055 Resin
have exhibited long-term exibility and improved chemical, thermal, UV, corrosion and
moisture resistance compared to epoxy and
two-component polyurethane systems. Most

notably, adding Dow Corning 3055 Resin
improves the chemical resistance and exibility of polysiloxane coatings beyond that
of a traditional epoxy topcoat. Compared to
two-component polyurethane coatings,
polysiloxane coatings with Dow Corning
3055 Resin have similar physical properties
- but with better corrosion resistance.
Omnovas Hydro Pliolite WL

acrylic binder for sealers
Omnova Solutions recently unveiled
Hydro Pliolite WL modied acrylate
copolymer for wet-look concrete sealers.
Based on Omnovas proprietary EBS
(emulsied binding system) technology,
this water-based acrylic binder can be formulated into a wet-look concrete sealer
with a superior appearance and performance versus traditional latex-based sealers.
Coatings formulated with Hydro Pliolite
WL provide better adhesion and penetration to concrete surfaces and deliver a true
wet look similar in appearance to solvent-based sealers, according to the company. The new resin has excellent blush
resistance and is non-yellowing.
Evonik launches Tego Disperse

757 W dispersant for high
performance waterborne
coatings
Evonik has introduced Tego Disperse 757
W, designed for premium pigment concentrates used in all waterborne industrial
coatings but particularly where durability
and corrosion protection are important.
Additionally, Tego Disperse 757 W can be
utilized in wood and architectural coatings where there is an emphasis on humidity, moisture, and weathering
resistance. Tego Disperse 757 W enables
the production of highly pigmented mill
bases. Even at low additive levels, dispersion properties such as stability and color
strength are enhanced which can lead to
cost savings and less inuence on coatings
properties the company said. CW
October 2012
Taminco Inc. has selected Ellen Van De

Woestijne to lead
global marketing efforts for its feed and
specialty
additive
products. As global
market manager, she
heads a team of country- and region-based
sales and marketing
professionals dediEllen
cated to helping Tam- Van De Woestijne
inco
customers
maintain their competitive advantage in
markets around the world. Van De Woestijne joined Taminco in March 2010 after
ve years with Johnson & Johnson, where
she served as a product manager specializing in new business development and
emerging markets. She received her masters
degree in Chinese and economics from
Katholieke Universiteit Leuven, and her
MBA from the China Europe International
Business School.
Chung joins Emerald Kalama

Chemicals as product line
manager
Emerald Kalama Chemical, a business unit
of Emerald Performance Materials, has appointed Sharon Chung as K-Flex product
line manager for Asia. Chung lls a new position to support the growing demand for
the K-Flex products and will be responsible
for K-Flex sales and
operations throughout the region. She
will be located in the
companys ofces in
Hong Kong. Prior to
joining
Emerald,
Chung lled a number
of roles in nance and
Sharon Chung
logistics, marketing,
and business development at Ciba Specialty
Chemicals and Huntsman Chemicals. During her time at these companies, she also
held key leadership positions, including assignments as global marketing manager for
October 2012
apparel and home textile products, sales director of the textile effects business in South
China, and general manager of the Shenzhen operation. She holds a B.S. degree in
chemistry from The University of Hong
Kong and an MBA from the University of
South Australia.
Lintech adds Charles Livingston

to its team
Charles Livingston joins Lintech with eight
years of experience in chemical distribution
territory management. His background includes inside sales, technical sales and college level instruction. He will focus on the
polymer, textile, adhesive and chemical processing markets in the South Carolina area.
AkzoNobels CEO Ton Bchner

takes temporary leave of
absence
AkzoNobels Supervisory Board has announced that CEO Ton Bchner is taking a leave of
absence as a result of
a medical condition.
This decision has
been made based on
medical advice following
Bchner
being
diagnosed
with temporary faTon Bchner
tigue. His recovery is
expected to enable him to return to work
in the first half of October.
In the meantime, the Supervisory Board
has asked CFO Keith Nichols to coordinate
and be rst point of contact on the Executive Committee. Antony Burgmans, member of the Supervisory Board, will be on
hand to offer advice and support to Keith
and the Executive Committee. The company
will publish its Q3 results on October 18.
The investor meeting planned for October
22 will be postponed until further notice.
ACE Hardware president and

CEO to retire March 2013
Ace Hardware president and CEO Ray
People
Taminco names Ellen Van De Woestijne

global market manager
Grifth has announced his plans to retire

from the hardware cooperative on March
31, 2013, and the companys board of directors has named Aces COO John Venhuizen his successor. Venhuizen has
assumed the role of president, while retaining his existing COO duties of Ace
Hardware Corporation. Grifth will maintain his role as chief executive until his retirement. When Grifth retires in 2013, he
will have served as president, CEO or
COO for more than eight years, having
seen Ace through a period of dramatic
change, growth and nancial success. Venhuizen brings a wealth of experience to the
position with a career spanning more than
20 years at Ace. Since joining the cooperative in 1992, Venhuizen has served as COO
and as vice president of business development, retail development, retail training
and international.
U.S. Zinc names Daud president

U.S. Zinc has promoted Rodrigo Daud to
president of the company. The former Votorantim executive vice president of commercial zinc for the global market, Daud
will be responsible for promoting the global
integration and leveraging the results of
U.S. Zinc. As EVP of commercial zinc,
Daud developed new markets and products
for the companys presence in Brazil and
Peru. He also served as the head of operations at one of the plants of Votorantims
nickel business for three years. Throughout
his tenure at Votorantim Metais, of which
U.S. Zinc is an afliate, Daud rapidly progressed in experience and responsibility,
working in areas such as maintenance, engineering and production.
Peeters named vice president

Electronics Solutions for Dow
Corning
Dow Corning has appointed Eric Peeters
vice president for Dow Cornings Electronics Solutions. Peeters takes over for
James Helwick, who has led Dow Cornings Electronics Business since 2010. CW
Coatings World | 77
Meetings
CHINACOAT2012 is in Guangzhou, China

next month from Nov. 28-30
October 16 - 17
Powder Coating Technology
Hampton, Middlesex, United Kingdom
PRA
Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
e.brown@pra-world.com
October 17 - 18
North African Coatings Congress 2012
Casablanca, Morocco
Quartz Business Media
Chris Hamilton
+44 (0) 1737 855 109
www.coatings-group.com
chrishamilton@quartzltd.com
October 23 - 25
Print & Ink Technology
PRA
Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
October 29-30
Transportation Coatings: Driving New
Technology Conference
Charleston, S.C., United States
American Coatings Association
Starsha Valentine
202-719-3698, x232
www.paint.org
svalentine@paint.org
October 30 - 31
PRAs 8th International Wood Coatings
Congress
Amsterdam, The Netherlands
Susan Conyers, PRA Coatings Technology Centre
+44 (0)20 8487 0802
www.pra-world.com
s.conyers@pra-world.com
November 5 - 8
Paint Technology
78 | Coatings World
PRA
Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
November 6 - 8
Global Marine Coatings Forum
Singapore
International Paint & Printing Ink Council
John Hopewell
202-462-6272 ext. 226
www.ippic.org
jhopewell@ippic.org
November 13 - 16
Greenbuild 2012
San Francisco, Calif., United States
U.S. Green Building Council
800-795-1747
www.greenbuildexpo.org
info@greenbuildexpo.org
November 28 - 30
CHINACOAT2012
Guangzhou, China
Sinostar Int'l Ltd.,
852 2865 0062
www.chinacoat.net
info@sinostar-intl.com.hk
2013
January 28-30
The Coatings Summit
Brussels, Belgium
Vincentz Network
Amanda Beyer
+49 (511) 99 10 - 270
www.coatings-summit.com
amanda.beyer@vincentz.net
February 4-8
Waterborne 2013
New Orleans, La., United States
Melanie Heusser
www.usm.edu/waterborne
waterborne@usm.edu
November 20
Paint & Coatings Basics
PRA
Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
February 5-8
World of Concrete
Las Vegas, Nev., United States
Tom Cindrick
www.worldofconcrete.com
tcindric@HanleyWood.com
November 27 - 29
Radiation Curing Technology
PRA
Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
March 3-6
PDCA 2013 Painting and Decorating
Expo
St. Louis, Mo., United States
Painting and Decorating Contractors of
America
800-332-PDCA (7322)
www.pdca.org
November 27 - 28
Parquet & Furniture Coatings
Berlin, Germany
Vincentz Network
Amanda Beyer
+49 (511) 99 10 - 270
www.european-coatings.com
amanda.beyer@vincentz.net
March 19-21
European Coatings Show
Nuremberg, Germany
Vincentz Network
Amanda Beyer
+49 (511) 99 10 - 270
www.european-coatings-show.com
amanda.beyer@vincentz.net CW
October 2012
Classifieds
Equipment for Sale
Blades
Stainless IT
Stainless ITT
CONN Blades
The
Most Efficient & Aggressive Available
UHMW Poly
www.connblade.com
(814) 723-7980
WWW.COATINGS WORLD.COM
Products & Services
HIGH SHEAR
MIXERS
Worlds Widest Selection,
Single Stage to Ultra High Shear!
12 -200 HP batch and inline
Free trials in your plant
Many sizes in stock
Ross will beat any major manufacturers quote!
1-800-243-ROSS
USA Tel: 631-234-0500 Fax: 631-234-0691
www.highshearmixers.com
WWW.COATINGS WORLD.COM
October 2012
Coatings World | 79
Classifieds
Products & Services
Hainan Zhongxin
Chemical Co., Ltd.
Since 19955, we ffoocus on
C y c l o a l i p h a t i c E po x y R es i n
(Equivaleent to ERL4221,CEL4221,UVR6110)
Visit us on www.zxchem .com.cn

www.tetrachem .com.cn (plant)
Mail to sales@zxchem .com.cn
Tel:+86-8898-36625599(HQ)/+86 -21-54265599(SH)
Coatings World
For info on placing classied ads please contact
Patty Ivanov
Phone: 631-642-2048 Fax: 631-473-5694
patty@rodpub.com
80 | Coatings World
October 2012
Advertising Index
Company Name
Page
Phone
Fax
Website
Anhui Xoanons Chemicals Co., Ltd..................37 .....................+86-566-3275818 .............+86-566-3275888...........................www.xoanonschem.com

BASF..................................................................35 ........................800-251-0612........................................................................www.basf.us/dpsolutions
Blairgowrie Associates, LLC..............................18 ........................602-539-2683.............................................................www.blairgowrieassociates.com
Buhler ...............................................................27 ........................512-466-8005 ...................763-847-9909 ................................www.buhlergroup.com
Burgess Pigment Company................................43 ........................478-552-2544 ...................478-552-1772...........................www.burgesspigment.com
BYK USA Inc......................................................4 .........................203-265-2086 ...................203-284-9158..............................................www.byk.com
Chemark Consulting .........................................16 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net
Clariant .............................................................31 ........................704-331-7000 ..................................................................................www.clariant.com
Conn & Company ............................................75 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com
Dow Coating Materials.....................................33......................+86 20 34300309 ......................................................... www.dowcorning.com/coatings
Eastern Coatings Show .....................................39 ........................732-291-0168 ..............................................................www.easterncoatingsshow.com
Eastman ............................................................19.......................800-EASTMAN................................................................................www.eastman.com
Evonik Industries................................................9 .........................800-367-4857....................................................................................www.evonik.com
Heubach Ltd. ....................................................11.......................800-HEUBACH..................215-736-2249...............................www.heubachcolor.com
Hoffmann Mineral........................................Cover 3 .................+49 (0) 8431 53-0 ...........+49 (0) 8431 53-330..................www.hoffmann-mineral.com
ICE USA 2013...................................................57 ........................781-791-5011 ................................................................................www.ice-x-usa.com
King Industries ..................................................21 ........................203-866-5551 ...................203-866-1268 .............................www.kingindustries.com
Lansco Colors ...................................................45 .......................888-4LANSCO ..................207 307-5855 ............................www.www.pigments.com
Little Joe Industries............................................29 ........................908-359-5213 ...................908-359-5724........................................www.littlejoe.com
Lonza.................................................................59 ........................800-523-7391......................................................................................www.lonza.com
Micro Powders, Inc. ...........................................7 .........................914-793-4058 ...................914-472-7098.............................www.micropowders.com
Munzing........................................................Cover 4 ....................973-279-1306.................................................................................www.munzing.com
Myriant Technologies........................................25 .......................855-MYRIANT ................................................................................www.myriant.com
NACE International ..........................................47 ........................314-704-6390.........................................................................................www.nace.org
Omnova Solutions..............................................3 .........................330-869-4200 .................................................................................www.omnova.com
Phoseon Technology..........................................51 ........................503-439-6446 ...................503-439-6408 ......................................www.phoseon.com
Reitech Corporation..........................................41 ........................610-929-9451 .................................................................www.reitechcorporation.com
Sartomer ...........................................................17 ........................610-363-4100 ...................610-363-4140......................................www.sartomer.com
Shamrock Technologies Inc...........................Cover 2 ....................973-242-2999 ...................973-242-2536 ................www.shamrocktechnologies.com
Sinostar Intl Ltd................................................53 .......................852-2865-0062 .................852-2804-2256 .....................................www.chinacoat.net
Sunin Machine Co., Ltd. ...................................23.....................886-2-22407863-4..............886-2-22402596.....................................www.twsunin.com
Troy Corporation ..............................................13 ........................973-443-4200 ...................973-443-0843......................................www.troycorp.com
Trust Chem USA ...............................................15 ........................401-398-7301 ...................401-398-7321...............................www.trustchemusa.com
October 2012
Coatings World | 81
Final Coat
A Pirate Adventure With HMG Paints
The employees at HMG Paints are in a particularly swashbuckling mood this month with the DVD release of, The Pirates! In
an Adventure with Scientists, the latest animated lm to be produced by Aardman Animations.
Over the last three years, HMG
Paints, the UKs largest independent industrial paints manufacturer, have
worked alongside Aardman Animations
to supply them with a range of highly
specialized coatings. These were used to paint the puppet-stars of
the animated lm.
The lm follows the escapades of the boundlessly enthusiastic,
if somewhat less-than-successful Pirate Captains attempts to beat
his bitter rivals, Black Bellamy and Cutlass Liz to the much-coveted Pirate of the Year Award. Along the way, the Pirate Captain
and his rag-tag crew do battle with the pirate-hating Queen Victoria and team up with a young Charles Darwin, but never lose
sight of what a pirate loves best: adventure! The characters voices
are provided by an all-star cast featuring Hugh Grant, David Tennant, Imelda Staunton, Martin
Freeman, Jeremy Piven and other
members of Hollywoods elite.
Production for the film began
in 2007 and HMG Paints were
involved at a very early stage in
the project supplying the necessary coatings for the puppets. A
crew of 525 people worked on
the film, including 70 model
makers that used HMG Paints
products to bring color and life
to the 250 puppets created.
The coatings supplied by HMG
82 | Coatings World
were used extensively on the heads and mouths of the puppets.

Animators use a vast number of mouths during lming, which are
interchanged to create speech between characters. These mouths
complete with teeth and tongue, are computer generated and
printed on resin via a Rapid 3D Prototyping printer. The mouths
are then manipulated and pre-posed in a number of expressions
before being masked and painted.
In order to meet these very specic and demanding requirements, HMG Paints put together a product offering that would
provide the necessary exibility, durability, and vibrant color.
HMGs 1K Vinyl Acrylic, PVC94, was ideal for this usage as its
exibility and adhesion allow for quick and easy application to
plastic substrates. HMGs LMP water-based acrylic system was
also supplied for its adhesion properties and as an alternative to
the solvent-based paints on offer.
The high quality products and service offered by HMG Paints
has attracted the attention of a number of Hollywoods elites and
their products are currently being used on several other movie
sets across the world. CW
October 2012

Coatings Word October 2012

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inacoat

Visit us at Chu, China.

We are thinking about the

October 2012 Vol. 17, No. 10

34 The Auto Refinish Market

Black and White Pigments

Investments In China Continue To Expand

Chinas Automotive Coatings Markets

Does Chinas Remarkable Growth Have

Editors Page ................................6

Expo Preview: CHINACOAT2012

Index to Companies ....................8

International Coatings Scene ....................................26

Europe SMEs In Wood Coatings Sector Are Growing

Final Coat ..................................82

Business Corner ..........................................................28

he October issue of Coatings World is the CHINACOAT2012 Show

Tim Wright twright@rodpub.com

Is your formulation becoming a dinosaur?

Give your prehistoric

For information and samples visit: www.micropowders.com

MICRO POWDERS, INC.

Visit us at China Coat

MPI Quality Program Certified to ISO 9001

580 White Plains Road, Tarrytown, NY 10591 Telephone: 914.793.4058

KN&G release global sealants study

According to a newly published study by the consulting rm

'PS FWFSZ TVSGBDF QSPCMFN XF IBWF B TPMVUJPO o

RPM acquires Synta wood deck

RPM acquires leading nail

Tesla Nanocoatings wins Ohio

$100,000 grant to help the new company

sistance of the standard system. Based on

International Paint awarded

International Paint's GSA

Arborea Sun: ICA tests its products in the

thermoplastic powder coatings.

In addition, ICA has activated the accelerated weathering program

Troys advanced materials protection and surface enhancement technologies provide

veloped over the years. Protech

AkzoNobel Powder Coatings'

3M Rolls Out PV Anti-Soiling Coating

dustrial coatings customers an array of

BASF releases global

Visit our booth at the

Hall 7; Booth: 625

Tust Chem - Chinas Leading Supplier of High

TRUST CHEM USA

played much a role on the roads, yet in four to ve years,

We are observing new narrative and haptic qualities in many

Eastern Coatings Show website up and running

230 N.Bennett St., Ste. 3 Southern Pines, NC 28387

H.B. Fuller acquires Engent

ing photovoltaic (CPV) solar system, and

technologies. The company will combine

with a powder topcoat and cocures them in a single oven. This

Yamaha renews partnership

GreenVolts to use Henkels

since it contains no heavy metals

BASF opens its Construction

"Our Wall Systems business will offer

PPG opens color-matching

new laboratory is expected to be fully operational this month.

PPG Industries patents waterborne coating