Career Exploration

Khaled Al Tarazi, Isabella Basco, Will Braun,

Stacey Katziff, Keegan Maronpot, & Julia
Rootenberg

Mystery Career Field #1

Job Functions
Helping people to improve their quality of life
Helping people to change a behavior or achieve a better outlook
Helping to people to obtain basic and/or critical needs
Advocacy and Guidance
Working with individuals or families in cases such as adoption, child care assistance,
domestic violence, teen pregnancy, low-income aid, etc.
Working with children, adolescent, or adult individuals, families, couples, etc. for a variety
of needs with an aim to help them get back on track
May be employed by the government
Possible Job Titles
Case Manager
Psychologist
Counselor
Social Worker

What is this career field?

Human Services

Divided into 2 categories: Social Services & Mental Health Services

Social Services
Case Managers, Social Workers
Aid in the improvement of the quality of life for the community and community members
May work with developmentally disabled, elderly, immigrants and refugees, substance
abusers, crime victims and offenders, family services
May provide counseling to clients in their work
Major sector of social work includes child advocacy and adoption
May be employed by the government or by privately funded organizations (e.g. religious
organizations)
Mental Health Services
Counselors, Psychologists
See clients with a variety of needs but often have 1-2 specialties
Family, marriage, children, adolescents, career, crisis intervention, substance abuse,
rehabilitation, etc.
May work in hospitals, schools, correctional facilities, or private practice
Requires a graduate degree and licensure or certification
Professionals in Human Services often collaborate or work closely with other Human Services or
medical professionals

Job Titles & Functions in Human Services

Child, Family, or School Social Worker

Provide social services and assistance to help improve the psychological and social functioning
of children and their families as well as to maximize the well-being of the family and the childs
academic functioning
Counsel individuals, groups, families, or communities on issues including mental health, poverty,
unemployment, substance abuse, physical abuse, social adjustment, child care, or healthcare
Interview clients individually or in groups and assess their situation to evaluate what services are
needed to help them meet their needs
May assist in counseling parents, arranging adoptions, or finding foster homes for
abused/abandoned children; Also address issues such as teen pregnancy, misbehavior, or
truancy

Job Titles & Functions in Human Services

Mental Health and Substance Abuse Social Worker

Assess and counsel individuals struggling with substance abuse including alcohol, tobacco,
and/or other drugs, or other emotional or behavioral disorders
May conduct individual and group therapy, crisis intervention, case management, client
advocacy, prevention, and education
Many social work careers require a 4-year Bachelors degree, but some do not
Working specifically with substance abuse/mental health in social work often requires a Masters
degree

Substance Abuse and Behavioral Disorder Counselor

Counsel and advise individuals struggling with alcohol, tobacco, other drugs, or issues such as
gambling or eating disorders
May work with individuals, families, groups, and/or work with prevention programs
Counselor degrees often require a Masters degree and licensure, some may require Ph.D.

Job Titles & Functions in Human Services

Clinical Psychologist

Assess, evaluate, and diagnose individuals mental or emotional issues using interview,
observation, and psychological testing
Administer programs of treatment
Often conduct research throughout their career
Most clinical psychologists require a Ph.D. or some form of postdoctoral training

Mental Health Counselor

Counseling with an emphasis on prevention; promote more optimal mental and emotional health
Provide guidance and help clients to develop skills to better manage their issues
May deal with depression, anxiety, stress management, family or marital problems, self-esteem,
etc.
Counseling careers require a graduate degree

Contacts for Human Services

From Wake Forest Alumni LinkedIn Group:

Lisa Katerman
School Social Worker at
Boston Childrens
Hospital

Almy Eagan
Addictions Counselor in
the Greater Pittsburgh
Area

Kathryn Noth
Licensed Clinical
Psychologist with Center
for Behavioral Intervention
Technologies at
Northwestern University

Phil McGraw
BA Psychology from Midwestern State University
MA in Experimental Psychology
Ph.D. Clinical Psychology at University of North Texas

Human Services: Common Skills & Qualities

Active Listening
Problem Sensitivity
Social Perceptiveness
Critical Thinking
Problem Solving
Judgment and Decision Making
Service Orientation
Compassionate
Objective
Insightful
Persuasive
Empathetic
Accepting
Creative
Analytical
Encouraging

Additional Resources

American Counseling Association

http://www.counseling.org/

Council on Social Work Education

http://www.cswe.org/

Social Work Graduate School: How

to Get In

http://socialworkschool.tripod.com/

American Psychological
Association

http://www.apa.org/

Careers in Psychology

http://www.psychwww.
com/careers/index.htm

Psych Web

http://www.psychwww.com/

Human Services Careers

http://www.hscareers.com/

Mystery Career Field #2

Job Functions:
Presenting creative work to clients for approval
Handling budgets, invoicing clients and managing campaign costs
Writing client reports
Making Pitches to try and win new business for the company
Negotiating with clients about the details of campaigns
Monitoring the effectiveness of campaigns

Possible Job Titles:

Public Relations Officers
Advertising account planner
Media buyer
Media Planner
Public Affairs Consultant
Advertising art director

What is this Career field?

Advertising
This career field is also divided into two categories: Advertising and Public Relations
Advertising:
This includes jobs like advertising managers and promotion managers.
Their primary goal is to hook a consumer on to a product
Analyze market research strategies and develop pricing policies
Act as a liaison between the client and the advertising agency
Overseeing sales staff
Generating Advertising Ideas
Public Relations:
This includes jobs like Public Relations representatives and Public Relations Officers
Their primary goal is to create a favorable view of the organization they represent
Design media releases
Increase awareness of the organizations work and goals

Job Titles and Functions in Advertising

Marketing Coordinator

Implements marketing and advertising strategies by assembling and analyzing

sales forecasts
Monitors budgets by comparing and analyzing actual results with forecasts
Keeps promotional materials ready by coordinating requirements with the
graphics departments and placing orders
Researches competitive products by identifying and evaluating product
characteristics, market share, pricing and advertising.
Maintaining research databases

Job Titles and Functions in Advertising

Media Planner

Making decisions on the best form of media for specific clients and campaigns
Identifying target audiences and analyzing their characteristics, behavior and
media habits
Liaising with the creative agency team, clients and consumers to develop
different media strategies
Presenting proposals to clients, including cost schedules.
Evaluating the effectiveness of campaigns for future campaign purposes

Job Titles and Functions in Advertising

Public Relations Officer

Liaising with colleagues and key spokespersons

Preparing and supervising the production of publicity brochures, handouts,
direct mail leaflets, promotional videos, photographs, films and multimedia
programmes
Sourcing and managing speaking and sponsorship opportunities
answering enquiries from media, individuals and other organisations, often via
telephone and email
Organising events including press conferences, exhibitions, open days and
press tours

Job Titles and Functions in Advertising

Graphic Designer

meeting clients or account managers to discuss the business objectives and

requirements of the job
interpreting the client's business needs and developing a concept to suit their
purpose
using innovation to redefine a design brief within the constraints of cost and
time
Whether they're self-employed, working freelance or employed within a
business, graphic designers often have to be proactive in presenting or
'pitching' their ideas and designs to the agency director and/or prospective
clients

Skills Associated with Advertising

Analysis

Architecting Content

Assertive

Collaboration

Communication

Critical Thinking

Decision Making

Focus

Drive

Innovation

Initiative

Motivating Others

Multiplatform

Multitasking

Networking

Leadership

Listening

Problem Solving

Public Speaking

Media

Creativity

Contacts for Advertising

John Alcorn
Chief Marketer for a leading provider of
an emerging digital platform of editing,
translation and pre-publication software
to help global researchers succeed and
share new research.

Clif Ferrell

Katherine Hanson

Owner of Performa Marketing

Over 15 years experience in
marketing through Promotional
Products, Commercial Print and
Multimedia

Marketing Co-Ordinator at
Nandos

Additional Resources
Forbes Media
www.forbesmedia.com/
Federal Trade Comission
https://www.ftc.gov/tipsadvice/businesscenter/advertising-and-marketing

Prospects
http://www.prospects.ac.uk/index.
htm

Advertising Educational Foundation http:

//www.aef.com/industry/careers/1422

Mystery Career Field #3

People in this career field have job functions that include

Research, document, write, and present the news in an unbiased manner

Interviewing people in a wide range of circumstances
Writing copy for publication on a tight deadline
Building contacts and maintaining relationships with sources for use in future stories
Fact-checking the information given to you by a source
Investigating breaking news developments

Some possible job titles are

Reporter
Reviewer/critic
Editor
Columnist

Any ideas as to what this career field might be?

Media & Journalism!

Media & journalism can be broken down into the following sectors:

Broadcast Media

A wide spectrum of different communication methods like TV and radio

Broadcast networks: ABC, CBS, NBC, and Fox are networks that produce a
variety of news programs, including daily national news shows
Cable operations: networks like CNN & Fox News Network

Print Media

Magazines: larger, consumer magazines (The New Yorker, Vanity Fair, Time) and
trade/professional magazines
Newspapers: essential source of news
Broadcast/electronic media cant provide in-depth news
coverage that newspapers can offer

Job Titles and Functions in Media & Journalism

Reporter (journalist)
Investigates and delivers news stories
Conducts interviews, observes events
Does research to obtain facts about a
story after getting a lead/tip
Writes up the story which will be published
in some media publication (broadcast or print)

Job Titles and Functions in Media & Journalism

Reviewer/Critic
Movies, literature, food, etc.
Thoughtfully and effectively communicate opinions
Interpret and analyze the meaning and quality of a work
Explain their assessment in a readable and interesting
manner

Job Titles and Functions in Media & Journalism

Editor
Prepare, rewrite, and edit text to improve readability or supervise
others to do this work
Read copy or proof to detect and correct errors in spelling,
punctuation, and syntax
Allocate print space for text, photos, etc.
Generating ideas for features with writing staff
Understanding and complying with media law and
industry ethical guidelines

Job Titles and Functions in Media & Journalism

Columnist
Writes opinion pieces for newspapers, magazines or
websites
Provides analysis on general news, politics, business, sports
Gather information from already reported stories and form
an analysis based on findings
Unlike reporters, columnists use their own voices to convey
their opinions using a critical eye

Skills associated with Journalism

Dedication
Initiative
Interpersonal communication
Patience
Curiosity
Competitive spirit

Writing
Ability to research
Flexibility
Creativity
Knowledge of current
events

Contacts for Media & Journalism

Elizabeth Stump
Writing and Editing Professional
Worked at Springer Publishing
Company

Carla Atkinson
Journalist, magazine editor, and
marketing copywriter for more than 25
years in Washington, Prague, and
Southeast
Now works independently as a writer
and editor

Kelly Laffey
Award winning Sports &
Lifestyle Writer
Currently works at Dans
Papers

Resources to explore the field

National Association of Broadcasters
www.nab.org
Journalism Jobs
www.journalismjobs.com
Society of Professional Journalists
www.spj.org

Media Bistro
www.mediabistro.com

Poynter Institute
www.poynter.org
American Society of Newspaper
Editors
www.asne.org

Jon Stewart was the first true star of the Internet journalism era
The Daily Show was one of the first comedy-news shows to have
embeddable video clips

Mystery Career Field #4

People in this career field have job functions that include
Responsible for shaping peoples viewpoints
Influencing how the consumer, competition, international
community, and the average person view a client
Help shape the news put in print, television, and on the internet
Event programming
Writing and editing
Managing information
Producing, speaking, researching, and evaluating

Potential Departments in PR
Research

Determine attitudes/behaviors of public and and analyze causes for these

attitudes and behaviors to plan activities to influence them.

Media Relations

Communicate with media to seek publicity or respond to interest in their

client

Employee/Member Relations

Respond to concerns, inform/motivate an organizations

employees/members

Community Relations

Participate with community to maintain/enhance environment to benefit an

organization and community

Public Affairs

Develop involvement with public policy, help organization adapt to public

expectations
Common with military services and government agencies

Government Affairs