TGJ2O Exam Review

PART A- Definitions
Instructions: You will be asked to identify the terms and their definitions. You will
also be asked to look at advertisements and identify the techniques that are being
used in each.
Term
Ethos

Pathos

Logos

Advertising

Testimonial Appeal

The Slice of Life Appeal

The Lifestyle Appeal

The Humour Strategy

The Random Strategy

The Deal Appeal

Definition with Examples

Bandwagon Appeal

Name Calling Appeal

Exaggeration Strategy

Personification Strategy

PART B- Applying Advertising Techniques

Instructions: For this section, you will have to know the above advertising techniques and apply them to
examples. You will also need to define and explain advertising techniques.
How advertisers use this technique to appeal to their audience- Explain and define the acronym.

Example of a Question that may appear on the exam:

Describe the advertising techniques that are used in the advertisement below. Make sure to use the
correct terminology and describe the way in which the company is trying to appeal to the consumers.

PART C- Applying Photography Concepts

Instructions: For this section, you will be asked to identify the types of camera shots below with various
selected pictures. You will be asked to provide a brief explanation for your choice.

USE THE FOLLOWING EXAMPLES TO HELP YOU STUDY:

Photo #1:
Camera Angle

Explanation

Photo #2:
Camera Angle

Photo #3:

Explanation

Camera Angle

Explanation

Photo #4:
Camera Angle

Explanation

Elements of Design

Instructions: For this section, you will be asked to identify the elements of design. You will be given the
symbol and identify the element and give a brief explanation.
ELEMENTS OF DESIGN
Balance is the distribution of the visual weight of objects, colors,
texture, and space. If the design was a scale, these elements
should be balanced to make a design feel stable. In symmetrical
balance, the elements used on one side of the design are similar
to those on the other side; in asymmetrical balance, the sides
are different but still look balanced. In radial balance, the
elements are arranged around a central point and may be similar.
Emphasis is the part of the design that catches the viewers
attention. Usually the artist will make one area stand out by
contrasting it with other areas. The area could be different in size,
color, texture, shape, etc.
Movement is the path the viewers eye takes through the work of
art, often to focal areas. Such movement can be directed along
lines, edges, shape, and color within the work of art.
Pattern is the repeating of an object or symbol all over the work of
art.

Repetition works with pattern to make the work of art seem

active. The repetition of elements of design creates unity
within the work of art.
Proportion is the feeling of unity created when all parts (sizes,
amounts, or number) relate well with each other. When drawing
the human figure, proportion can refer to the size of the head
compared to the rest of the body.
Rhythm is created when one or more elements of design are
used repeatedly to create a feeling of organized movement.
Rhythm creates a mood like music or dancing. To keep rhythm
exciting and active, variety is essential.
Variety is the use of several elements of design to hold the
viewers attention and to guide the viewers eye through and
around the work of art.
Unity is the feeling of harmony between all parts of the work of
art, which creates a sense of completeness.

PART D- Short Answer Questions

Instructions: You will be expected to answer the following short answer question from topics that we
have explored throughout the unit. Please remember to write in complete and full sentences.
1. Define Marshall McLuhans key theory: The Global Village. Explain how it shaped
communications technology as we know it today and provide a detailed example.
Definition:

Points of Explanation:

2. Define the term media. Describe and explain different types of media by using three examples.
Definition:

Points of Explanation:

3. Discuss the importance of Public Service Announcements and what techniques they use in order
to appeal to their audience. Make sure to reference at least two examples from ones that we
looked at in class.
Definition:

Points of Explanation:

4. Compare and contrast Marshall McLuhans hot and cool media.

Definition:
Hot Media:
Cool Media:

Points of Explanation:

5. The War of the Worlds radio broadcast led to mass panic. Describe the broadcasts importance,
role, impact and if it could likely occur today.
Points of Explanation: