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Anypublicperformanceordisplay,includingtransmissionofanyimageoveranetwork;
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CopyrightPearson2012
Strategicwriting
Goalorientedwriting
Originofthewordstrategy
Valuesstatements
Missionstatements
Businessgoals
Copyright2012PearsonEducationInc.,Allrightsreserved.
Resourcedependencytheory
Toachievetheirgoals,organizationsrely
onresourcesheldbyothers.
Wecommunicatewithotherstogainthose
resources.
Strategicwritingisgoaloriented.Ithelps
organizationsacquirenecessaryresources.
Copyright2012PearsonEducationInc.,Allrightsreserved.
Strategicwriting
Effectivedocumentsareonstrategy.
Stayingonstrategycanbetoughinthe
realworld.
Copyright2012PearsonEducationInc.,Allrightsreserved.