Must Dos before attending a companys process

This is a rough guideline to impart an idea of what to prepare before attending a

marketing companys selection process. In addition to this, familiarity with the
SOP/form, marketing terms (blah like SKUs, various ratios etc.) and trends in the
field are essential.

About the company

A brief history of the company
When and how it was started
Market data
Indentify Industry type, size and market share
Product Portfolio
Major players competition and PODs
Organization Structure
Major executives
Trends/Recent News including M&As and share price
Popular campaigns, adverts and brand ambassadors

Frameworks
Some very commonly asked frameworks include:
STP Segmentation, Targeting Positioning

The whos, hows and whys

4 Ps Product, Price, Place, Promotion

Marketing mix typically to execute/implement a GTM strategy

7 Ps for services (add people, processes and physical environment)

4 Cs Consumers, Company, Competitors, Customers

To assess a business opportunity (or a marketing problem)

 Ansoffs Grid

Business strategies based on product offered and targeted market

BCG Matrix

Growth-share matrix for product portfolio analysis

Porters Five Forces

To qualitatively evaluate a firms strategic position

And of course, the ever important SWOT

Must-Know Metrics
<This section is incomplete>
Penetration
To overall category
To product/line
Market share
In terms of purchase and sales
Volume Impact
Cold stock share