CALLAIS WOLFE

165 East OKeefe Street, Apt. #3 Menlo Park, CA 94025

Phone: 480-415-5532 E-Mail: callais@callaiswolfe.com
www.callaiswolfe.com

CW

rain mak er One whose influence can initiate progress or ensure success.
PROFESSIONAL & LEADERSHIP EXPERIENCE
Public Relations & Digital Marketing Consultant

New York, NY
June 2011 January 2015
Created market advantage for clients based on ability to identify clients strengths and implement new and inventive
media angles with knowledge of competitive environments.
Spearheaded the acquisition of contemporary/ luxury ready-to-wear and accessories brands to be included in
CrowdStars COVET Fashion mobile styling game - signing 98 brands in 5 months, including: BCBG Max Azria,
Dannijo, French Connection, J Brand, Rebecca Minkoff.
Coordinated the media alert and news release announcing the launch of the COVET Fashion App and partnership with
Style Ambassador, Rachel Zoe. Garnered 114 digital placements including: MarieClaire.com, Elle.com, Refinery29.com,
Glamour.com, VanityFair.com, WWD.com, TechCrunch.com and HuffingtonPost.com.
Contributed to drafting all marketing collateral and press materials for COVET Fashion.
Supported VPR with organizing COVET Fashion Launch party with Rachel Zoe in New York City (Aug 28th, 2013) and
participation at the Lucky Fashion and Beauty Blogger (FABB) Conference in Los Angeles (April 4th & 5th, 2013).
Managed press requests, drafted press release/ media alert and all front of house check-in for Goods for Goods fourth
Annual gala, drawing over 500 attendees and raising more than $540,000 to finance orphan care programs throughout
East Africa.
Conducted press/ photographer check in at adidas NEO Label Fashion Show and launch of the adidas NEO Label Spring
Live Your Style Campaign, fronted by Selena Gomez on February 6, 2013.
Developed branded editorial content and facilitated weekly discussions to engage social media fans/ followers for
COVET, Karolina Zmarlak, Katie Ermilio, Nha Khanh, Torn by Ronny Kobo, Trollbeads and We Love Colors.
Launched a complete overhaul to the Wolfe Auto Group website by acquiring a CMS, improving website functionality/
usability, encouraging social sharing and customer interaction, implementing SEO- recognized code, mobile integration,
customer testimonials and social media optimization with relative content. www.wolfesauto.com
Handled Wolfe Auto Groups Google AdWords pay-per-click (PPC) marketing campaigns while managing keyword
budget and utilizing Google Analytics to track ROI.

Panthere Communications
New York, NY
Account Executive and Showroom Manager
Sept 2010 June 2011
Accounts: BEGG Cashmere, Bod & Christensen, Camilla, Katie Ermilio, me Too, Minnie Mortimer, Three Dots, twenty
tees, Yosi Samra, Zaharoff
Provided tailored public relations and digital marketing services including marketing content management, social media
strategy and creation of all brand materials including client executive biographies and brand stories.
Researched editors and pitch to targeted publications to secure clients feature stories, product placements and news
articles in national, regional, online and broadcast media.
Interfaced and maintained relationships with stylists, bloggers and social influencers, coordinating all press week
appointments and procuring celebrity appearance wardrobe placements.
Member of the team handling press/ photographer requests for GMHCs Fashion Forward, Ubuntu Education Funds
annual gala and Minnie Mortimer and Katie Ermilio Fashion Week presentations.
Organized and secure Refinery 29s Kristian Laliberte to host Original Penguin Bryant Parks 7th anniversary celebration.
Responsible for all backstage check-in, front of house check-in, pre-show set up, model casting, etc. within allotted
budget.
Facilitated client photo shoots, press appearances, seasonal editorial previews, and desk side media appointments.
Provided PR counsel to clients creative team meetings, offering current trend and style forecasting to incorporate in
upcoming seasons collections.
Established and integrated a new system to organize and enhance the management of Pantheres multi-line showroom
and control the sample traffic.
Compiled weekly client status reports, monthly and seasonal editorial and celebrity coverage report, and editorial
forecast report outlining all account activity.

Coordinated editorial and celebrity gifting campaigns; garner strategic partnerships, special event support, invoice
processing.
Hired and manage all interns while also overseeing direction of agency growth.

Bismarck Phillips Communications & Media

Los Angeles, CA
Fashion PR Intern
June 2010 Sept 2010
Responsible for sample trafficking and inventory maintenance of the fashion and accessories closet using the Fashion
GPS System.
Assisted with celebrity gifting, maintaining press clips and press binders for each client, routed phone calls and
supported daily operations.
Portfolio One
Los Angeles, CA
Independent Contractor & Freelance Producer
May 2010 Sept 2010
Researched venues, submitted request for quotes and handled logistics to coordinate celebrity and fashion photo shoots.
Coordinated key projects for Erin Wasson as the face of Joie Fall/ Winter 2010-2011 advertisement with photography by
Camilla Akrans and Mark Ronson Album cover shoot at Milk Studios in Los Angeles.
944 Magazine
Los Angeles, CA
National PR & Marketing Assistant
Jan 2010 May 2010
Conducted media research, developed editorial content and provided strategic direction on branding.
Performed sales research and assisted in sales material production, assembling media kits and conceptualizing creative
advertising plans.
Developed brand consistent Twitter and Facebook posts daily for all of 944s 10 markets of distribution, respond to fans
and consumers and build relationships with bloggers.
Prepped and set up venue, managed guest list and budget, and assisted with check in of VIPs, editors, photographers, and
sponsor guests for 2010 944 NBA All-Star Weekend at The Boardroom and W Hotel in Dallas featuring performances
by Common, Melanie Fiona and Snoop Dogg. Maintained RSVPs and corresponded with guests regarding seating
arrangements for the 944 All-Star R&B Live Brunch hosted by Russell Simmons.
EDUCATION
New York University SCPS
New York, NY
Internet Marketing Strategies Course
Sept 2012 Nov 2012
Focused on developing a concrete understanding of new and appropriate marketing methodologies, tools and tactics.
Additionally, the course further examined the changing landscape as it relates to new marketing techniques and web metrics.
Arizona State University
Bachelor of Interdisciplinary Studies
Concentrations: Business and Mass Communication

Tempe, AZ
Dec 2009

Internships at CBS 5 News and FSN Arizona responsible for logging video reels, scheduling for various sports productions;
including Super Bowl XLII in Phoenix, editing voiceovers and sound bytes.
SKILLS, ACTIVITIES & INTERESTS

Skills: MS Office Applications, Mac OS, Adobe Photoshop, Google AdWords, Web Analytics & ROI, Google PPC,
SMO, SEO/ SEM.
Activities: Special Events Volunteer at GMHC (Gay Mens Health Crisis) in New York City for three consecutive years.
Interests: Marathon Running, International Travel, Snowboarding, Golf, Tennis, Health and Fitness.