Consumer Insight:

I feel like I eat too much when I look at the mess I make when I eat tacos. I want to
choose the best and have fun but I dont want to limit myself to the usual soft and plain
taco shells. I want to satisfy my cravings without feeling guilty that Im ruining my
healthy diet.
Introducing, Nova Multigrain Taco Shells! Enjoy tacos in the healthiest way possible!
Experience harder shells without the mess and the guilt.Nova Multigrain Tacos Shell is
made with corn, wheat, rice and oats. Available in enticing flavors - homestyle BBQ,
Summer Salad, Italian Herbs and Garlic Parmesan.
Nova Multigrain Tacos Shell You NOVA have to stop!

Ride the new wave of taco shells and experience a next levet to a healthier way to
enjoy your taco
your favourite multigrain chips now enjoyable in taco shells.
Healthier alternative to fun snack and also a good source of healthful nutrients
another enticing twist to snacking with a new variant that todays health-conscious set
can indulge in without the guilt.(copy paste from wikipedia yata haha)
Made from wheat, corn, oats and rice, you can now eat your tacos in a healthier and fun
way
Reasons/ proof to believe
-harder shells-> not messy to eat
-multigrain ingredients(fibre-rich grains-corn, wheat, rice and oats)
-instead of plain-flavored shells, now in
-low cal yet high in apetite appeal