IntegratedMarketing

Communications
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IMCdefined

Marketing

Makingconsumerswanttobuyyourproduct
andhelpingthemtodoso.
ThefourPs
Product,Price,Place,Promotion

Themarketingmix
Allthemethodsofpersuasion

Copyright2012PearsonEducationInc.,Allrightsreserved.

IMCdefined

Communications

EachofthefourPssendsmessagesto
consumers.

Integrated

ThemessagessentbythefourPsshouldbe
consistentandworktogether.

Copyright2012PearsonEducationInc.,Allrightsreserved.

IMCdefined

IMCpractitioners

Focusonindividualconsumers
Usedatabasestobetterunderstandconsumers
Sendwellfocusedmessagesthroughavariety
ofconsumerfavored,interactivemedia

Copyright2012PearsonEducationInc.,Allrightsreserved.