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PersuasionandStrategicWriting

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CopyrightPearson2012

Persuasion:Anoverview

Controversial

Theimportanceoflistening

WIIFM?

Copyright2012PearsonEducationInc.,Allrightsreserved.

Cheney&Tompkinsguidelines

Empathy

Guardedness

Accessibility

Nonviolence

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Aristotlesstrategies

Logos

Pathos

Ethos

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MonroesMotivatedSequence

Attention

Need

Satisfaction

Visualization

Action

Copyright2012PearsonEducationInc.,Allrightsreserved.