INTRODUCTION

• Type: Wholly owned Subsidiary

• Founded: Wichita, Kansas, USA, 1958
• Headquarter: Addison, Texas, USA
• Founder: Dan and Frank Carney
• CEO: David C. Novak
• Slogan: NOW YOU ARE EATING
• Employees 300,000+
• Parent: Yum! Brands since 1997
• Website: http://www.pizzahut.com
http://www.pizzahut.net.pk
 Fun Facts in Pizza Hut
History

• Pizza hut are the world's largest user of cheese,

Over the course of a summer it is estimated that Pizza hut uses
a 100 million pounds of cheese. Pizza Hut uses more than 300
million pounds of cheese annually.
• Pizza Hut purchases more than 3 percent of all cheese production
in the United States , which requires a herd of about 170,000
dairy cows to produce it.
• They also use 700.000.000 pounds of pepperoni and 525.000.000
pound of tomatoes in one year.
• Gorbachev (the former president of the USSR) also played in a
Pizza Hut commercial.
• In 2001 Pizza Hut sponsored a pizza delivery to the international
space station.
• The oldest Pizza Hut that is still functional is in Wichita, Kansas.
 MISSION STATEMENT

• “To be the best pizza for every pizza occasion”

• “ Alone we are delicious, Together we are

YUM!”

• We are P.E.A.R.L.S
 PASSION for excellence in Doing everything
 EXECUTE with positive energy and need
 ACCOUNTABLE for growth in customer satisfaction
 RECOGNIZE the achievement of others and have fun doing
it
 LISTEN and more importantly, respond to the voice of the
customer.
 COMPETITORS

Globally Locally
Shakey Pizza since 1959

Domino Pizza Local Bakers

Pizza Ville – Canada

Little Caesar's

Pizza INN
 SWOT ANALYSIS

• Strengths
• Weaknesses
• Opportunities
• Threats
 SWOT ANALYSIS

• Strengths
• Weaknesses
• Opportunities
• Threats
 SWOT ANALYSIS

• Strengths
• Weaknesses
• Opportunities
• Threats
 SWOT ANALYSIS

• Strengths
• Weaknesses
• Opportunities
• Threats
 MARKETING STRATEGY

• Pizza Hut’s Says:

We want to satisfy our customer by offering them
“The Best”.

• Be C.H.A.M.P.S
(Cleanliness, Hospitality, Accuracy, Maintenance,
Product quality and Speed)

• You will Find 3F’s at Pizza Hut

( Fun, Friendly and Familiarity)
 MARKET SHARE

Pizza Hut Domino’s

“Think Global act Local” “Think local act regional”
First to introduce localized First to offer country
menu. wide Hunger helpline.
 SEGMENTATION

• Segmentation is:
• Identifying portions in market different from one
another.

 The Segments Pizza Hut is Working on

 Higher and Middle Income
 Dual Career Families
 Any Age
 TARGETING

• Target audience is basically anyone and

everyone who loves to eat pizzas.

• Age group of 12 to 30.

• Pizza has long been targeted to families,

because of the convenience that is present
when serving pizza to a group.
 POSITIONING

• Pizza hut has done their positioning in the target market

by keeping in view two basic factors:
– Quality
– Frequency

• Worldwide Pizza Hut has come to become synonymous

with the
‘Best pizzas under one roof‘

• Crew members 'customer mania‘ which makes Customers

Unique dining experience.
e.g. Service
 MARKETING MIX

Variety:
Large Variety of Taste
e.g. Cheesy Bites, Stuffed Crust,
• Product
Hand-Tossed, Thin 'N Crispy,
• Price Bigfoot etc…
• Promotion
Quality:
• Place A large number of Market share
is with Pizza Hut Only Because of
their High Quality Pizza
 MARKETING MIX

Design:
Always Round Pizza
• Product
Features:
• Price Each Variety is Grouped on
• Promotion different Tastes.
• Place Packaging:
delivery through Hot Oven in
Boxes
 MARKETING MIX

• Pizza hut is using Market

Skimming Price Strategy.
• Product • Low price for meal and
expensive for just one
• Price
• Coupons Worldwide and Gift
• Promotion Card in Developed Countries
• Place
 MARKETING MIX

•Spends approximately Rs 1M-1.2

M on advertising annually using a
Media mix
• Product
•Advertising through
• Price Bill Boards
TV Ads
• Promotion News Papers
• Place
•Personal Selling
 PIZZA DELIVERY TO SPACE

• Pizza Hut Delivered Pizza

to space in Year 2001
Which made them More
Famous and a New Slogan
came into Being
that
“WHEREVER THERE IS
LIFE, THERE WILL BE
PIZZA HUT PIZZA”
 MARKETING MIX

•Having 34,000 outlets in 100

Countries

• Product •147 stores across 34 cities in

India.
• Price
•Sport Arena’s, Major Airports &
• Promotion Shopping Mall
• Place
•Channel:
Selling through Take In, Dine in,
Home Delivery
 CRM@PIZZA HUT
1. PIZZA HUT GIFT CARD
2. ONLINE ORDER
3. REMOVAL OF TRANS FATS
4. NEW CHILDREN'S MENU
5. STAFF TIPS
6. PIZZA HUT GOES VOIP
7. RETENTION AND REWARD
8. THE OFFER
9. WITH AXIS BANK DEBIT CARD
10. WITH CITIBANK DEBIT CARD-1/2 PRICE WEDNESDAY
BUY ANY MEDIUM OR FAMILY PIZZA AND GET THE
2ND PIZZA AT HALF THE PRICE.
 Walking the Talk" with YUM!
Leadership Principles
• Customer Focus - We listen and respond to the voice of the customer.

• Belief in People - We believe in people, trusts in positive intentions, encourage ideas from
everyone and actively develop a workforce that is diverse in style and background.

• Recognition - We find reasons to celebrate the achievements of others and have fun doing it.
• Coaching and Support - We coach and support each other.

• Accountability - We do what we say, we are accountable, we act like owners.

• Excellence - We take pride in our work and have a passion for excellence.

• Positive Energy - We execute with positive energy and intensity...we hate bureaucracy and all
the nonsense that comes with it.

• Teamwork - We practice team together, team apart.

 ANY
QUESTIONS
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