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2.
3.
4.
Text Definition
marketing
Consumer
market
Raw materials
Processed
goods
Target market
Who markets? 5
Manufacturers
Politicians
Service business
Non-profit
Individuals
Types of Products-2
Goods
Services
Industrial
Consumer
Raw Materials are:
1.2
area
Brand management
Distribution management
region
country
brand
distribution
Combination
Research
habits
lifestyle
competition
Includes a products:
name
logo
slogan
Package design
Trademark
advertising
publicity
Product Development
Packaging
Pricing
Branding
Sale
Physical distribution
Inventory management
Storage
Promotion
A competitive market is
An aggregate market is
A differentiated market is
Provide a specific example of the organization on the left and their target market
Org.
Example
Target
Clothing
Le Chateau
Shoe retailer
Payless
Fast food
McDonalds
Young adults
Recording artist
One direction
Non-profit organization
Older adults
Bingo hall
Older adults
Chuck e cheese
Young children
1.
1.
2.
3.
Product
develop
package
Brand
2.Promotion
1. advertise
2. Sales promotion
3. publicity
3.Price
4.Place
1. distribution
2. storage
3. channel
Use the following table to compare the marketing mix of the following companies. Explain your answer in
as much detail as possible. Use a Google search if possible to obtain more information.
Product
Quality
Pizza Pizza
vs.
Good
Local pizza
place
Great
McCains
Frozen Pizza
Satisfactory
YMCA vs.
Great
local gym
Satisfactory
Local Sports
store vs.
Satisfactory
Sportcheck
Excellent
Satisfactory
Chevrolet
dealership
Great
Magic Cuts vs
Local
Hairstylist
Great
Place or
places
Location
Price
(higher/lower)
Promotion
What kind?
GNC vs.
Local health
store
Satisfactory
Satisfactory
Future Shop
vs.
Great
The Source
Satisfactory
7 UP vs.
Mountain Dew
Coke vs.
Red Bull vs.
Gatorade
Marketing Plan=Goals+target market+4ps
Brand Strategy
Value
Value Equation
A rule of marketing
Distribution
Strategies
1.
2.
Push
Pull
3. Combo
Push Strategy
Pull Strategy
Combination
Pull strategy needs to combine with push, but push does not need
pull!
Explain