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TABLE 17: FACTORS WISE CLASSIFICATION FROM RESPONDENTS: (AVERAGE

Average
Factors

METHOD)

Traveller

Tavera

Sumo

Design

7.5

Comfort

7.5

Low Maintenance

6.5

Mileage

6.5

Brand Name

6.5

7.5

Brand Equity

Refined Engine

6.5

7.5

Capacity

8.5

Performance

7.5

Price

6.5

Interpretation:
From the above table it is inferred that

7.25 is the average score of Force Traveller

6.9 is the average score of Chevrolet Tavera

7.2 is the average score of TATA Sumo

6.5

Price

7
7

Performance

7.5
8

Capactiy

Refined Engine

6.5

Brand Name

6
6

Low Maintenance

6.5
7

Traveller

4
Tavera

7.5

7.5

6
0

6.5

Comfort

Design

8
7.5

6.5

Mileage

7.5

7
7

Brand Equity

8.5

8
7

10

Sumo

FIGU
RE 10: ATTRIBUTES WISE CLASSIFICATION FOR FORCE TRAVELLER FROM
RESPONDENTS:

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