Scribd Logo
Fazer o upload

Bem-vindo(a) ao Scribd!

  • Radio and TV Public Service Announcements

    Enviado por

    Nurul Hana Omar
    10 visualizações7 páginas
    radio

    Título original

    SW34-RadioTVPSAs

    Direitos autorais

    © © All Rights Reserved

    Formatos disponíveis

    PPT, PDF, TXT ou leia online no Scribd

    Você considera este documento útil?

    Este conteúdo é inapropriado?

    Denunciar este documento
    radio

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato PPT, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    10 visualizações7 páginas

    Radio and TV Public Service Announcements

    Enviado por

    Nurul Hana Omar
    radio

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato PPT, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 7

    RadioandTV

    PublicServiceAnnouncements
    Thismultimediaproductanditscontentsareprotectedundercopyrightlaw.Thefollowingareprohibitedbylaw:
    Anypublicperformanceordisplay,includingtransmissionofanyimageoveranetwork;
    Preparationofanyderivativework,includingtheextraction,inwholeorinpart,ofanyimages;
    Anyrental,lease,orlendingoftheprogram.

    CopyrightPearson2012

    RadioandTVPSAs
    Purpose

    Topromotesocialcausesand,often,behaviorchange

    Broadcastatnocharge

    Butuncontrolledmedia

    Audience

    Potentialbeneficiariesofthemessage

    Andthemediathoseindividualsprefer

    Copyright2012PearsonEducationInc.,Allrightsreserved.

    RadioandTVPSAs
    Media

    Scriptstobereadlive

    Audioorvideorecordings

    Canalsobepostedtocontentcommunitiessuchas
    YouTube

    Keytosuccess

    Considertheneedsofthetargetmediaoutletaswellas
    theneedsofthetargetaudience.
    Copyright2012PearsonEducationInc.,Allrightsreserved.

    RadioandTVPSAs
    Format

    RadioPSAproductionscripts

    Radioannouncercontinuityscripts(forlivereading)

    Twocolumn,doublespacedscriptsjustaswithradio
    advertisements

    Doublespacing;large,easytoreadtype

    TVPSAproductionscripts

    Twocolumn,doublespacedscriptsjustaswithTV
    advertisements
    Copyright2012PearsonEducationInc.,Allrightsreserved.

    RadioandTVPSAs
    Contentandorganization

    Completeastrategicmessageplanner.

    FollowwritingguidelinesforradioandTVads
    andpromotions.

    ReflectthevaluesofthePSAssponsor.

    Prepareindifferentlengths:

    10,15,20,30,60seconds
    Copyright2012PearsonEducationInc.,Allrightsreserved.

    RadioandTVPSAs
    Contentandorganization

    BuildaPSApackage:

    Coverletter

    Listofenclosedmaterials

    Scriptsofrecordedmessages

    Recordedmessages

    Includedifferentlengths

    Copyright2012PearsonEducationInc.,Allrightsreserved.

    RadioandTVPSAs
    Tips

    MakeiteasyformediaoutletstouseyourPSA.

    DontexpecttoseeorhearyourPSAinprimespaceor
    primetime.

    DontdoPSAsonthecheap.Theyneedtoreflectthe
    qualityofthemediaoutletandyourclient.

    FollowtheguidelinesinBroadcast/PodcastWriting
    inSectionIofyourtextbook.
    Copyright2012PearsonEducationInc.,Allrightsreserved.

    Você também pode gostar