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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
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B (/B/)
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25 v B
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M Bv (B )
| J 29, 2014
herearefewbetter"hacks"inlifethanreadingdistilled
knowledgethatoftentookyearstoassemblecanbeconsumed
injustafewhours.
Itiswhatyoureadwhenyoudon'thavetothat
determineswhatyouwillbewhenyoucan'thelpit.
OscarWilde
http://www.helpscout.net/blog/bestentrepreneurbooks/
1/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
Readtolead,right?
Theproblemisthatmanybusinessbooksarejustplainawful
(http://allaboutwork.org/2013/09/14/whymostbusinessbookssuck/)
bloatedtomeetbooklengthquotas,overlyselfpromotional,oraregurgitationof
commonsense,mostservelittlepurpose.
ThosethatarerealwinnersclassicslikeCialdini'sInfluenceormoremodernhitssuch
asTheLeanStartupbecomeubiquitousonbooklists,tothepointwhereyouaretired
ofseeingthem.
IfIhavetoreadonemorelistthatincludesHowtoWinFriendsandInfluencePeople,
I'mgoingtostartlosingfriendsanddisinfluencingpeopleoutofspite.:)
TodayIthoughtwe'dlookatafewunconventionalbooksthatdeserveaplaceonyour
bookshelf,eveniftheyaren'toneveryoneelse's.
1. B v
WrittenbyEugeneSchwartzin1957,thehypesurroundingthisbookisimmense.
You'llbeluckytofindacopyforunder$90(althoughitsometimespopsuponScribd
(http://www.scribd.com/doc/197446634/BreakthroughAdvertising1957)).
TalktomanyworldclassemailmarketerslikeRamitSethi,however,andthey'lltellyou
(http://www.quora.com/WhatbookswillchangethewayImarket
products/answer/RamitSethi)it'sworththehunt:
"EugeneSchwartz'sBreakthroughAdvertisinghassomeofthemostsophisticated
thinkingonhumanpsychologythatI'veeverread."
It'sadensetome,butSchwartzputtogetheroneofthemostsoughtafterbookson
marketingandcopywritingeverwritten.
http://www.helpscout.net/blog/bestentrepreneurbooks/
2/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
(p://.m.m/p/0887232981)
B B (P://.M.M/P/0887232981)
2. m
Perhapsthefinestintroductiontosocialpsychology
(http://www.sparringmind.com/psychologybooks/)thatonecanaskfor.
AuthorElliotAronsonistheonlypersoninthe120yearhistoryoftheAmerican
PsychologicalAssociationtohavewonallthreeofitsmajorawardsforwriting,teaching,
andresearch.Inotherwords,he'soneofpsychology'sgreats,andheknowshowto
communicatehisknowledge.
http://www.helpscout.net/blog/bestentrepreneurbooks/
3/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
Thisbook,alongwithMistakesWere
Made(ButNotByMe)
(p://.m.m/p/1429233419/)
(http://en.wikipedia.org/wiki/Mistakes_Were_Made_(But_Not_by_Me))
showcaseshisdistinctabilitytoputimportanttopicsonhumanbehaviorinlaymen's
terms.I'drecommenditforanyone,butentrepreneursinparticularwillgetalotoutof
it.
B B (P://.M.M/P/1429233419/)
3. B
PerhapstheoneadditionalbookIwishwouldhavemadeourcustomerservicebooks
(https://www.helpscout.net/blog/15essentialbooksonhowtolove
customers/)list,Igetsomeredemptionbybeingabletotellyouaboutthisexceptional
pieceofwritingrightnow.
http://www.helpscout.net/blog/bestentrepreneurbooks/
4/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
ThisistheDisneyInstitutesguideto
creatingmemorableexperiences,andas
youhopefullyknow,Disneycontinually
raisesthebarinhowfartheywillgofor
customers.
IfyouwantanintroductiontotheDisney
wayofdoingthings,youcan'taskfora
bettersource.
(p://.m.m/p/1423145844/)
B B (P://.M.M/P/1423145844/)
4.
I'mabigfanofNirEyal'sblogandRyanHoover'swriting,soIwasveryexcitedtopick
upthisbookuponrelease.
Hooked,aguideon"howtobuildhabitformingproducts,"hasatonofinsightson
buildingproductsthatwillkeeppeoplecomingback.
CertainlySaaSfocused,butagreatreadforentrepreneursofalltypes.
B B (P://.M.M/P/B00J443)
http://www.helpscout.net/blog/bestentrepreneurbooks/
5/28
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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
5. M f v /
f v
It'samusttogettheseintandem!Luckily,
theycomepackagedinasinglebook.
ClaudeC.Hopkinsisthelegendary
advertiserwhoiscreditedforgetthis
popularizingtoothbrushing.
Hopkinsworkmayhavebeenwrittenin
theearly1900s,butthereisn'tawordofit
thatcantbeappliedtomarketingtoday.
Theseworkstrulyshouldbethe
foundationofanyonegettinginto
marketing.
(p://.m.m/p/B00J443)
B B (P://.M.M/P/0844231010)
6. B
Whyrecommendabookthatisclearlygearedtowardbarowners?
IfyourecallourbriefoverviewofsomeofJonTaffer'sprincipals
(https://www.helpscout.net/blog/customerreactions/),you'llknowthat
studyingthehospitalityindustryoffersaplethoraofinsightsonprovidingan
outstandingcustomerexperienceafterall,it'swhattheindustryisallabout.
Taffershowshispragmaticsideinthisbook,andit'sfilledwithsomeamazinginsights
ondifferentiationandmarketresearch,hiringtherightpeople,andmindsetchanging
adviceoncreatinggreatcustomerexperiences.
http://www.helpscout.net/blog/bestentrepreneurbooks/
6/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
(p://.m.m/p/0844231010)
B B (P://.M.M/P/0544148304/)
7. m
Thisisquitetheunique"book"onthislistbecauseit'sactuallyacollectionofsome
stellarHarvardBusinessReviewarticlesoncustomerloyalty.
Don'tletthatstopyoufrommissingoutonagreatreadfromretention,toservice,to
loyaltyprograms(https://www.helpscout.net/blog/customerloyalty
programs/)andmore,thisthebestcollectionI'veboughtfromHBR.
http://www.helpscout.net/blog/bestentrepreneurbooks/
7/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
(p://.m.m/p/0544148304/)
http://www.helpscout.net/blog/bestentrepreneurbooks/
8/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
(p://b./p/v-bv---m-//10322PF-)
B B (P://B./P/V-B-V---
8. v
Manyentrepreneursoverlooknetworkingbecauseitsoftensynonymouswithaslick
hairedguyinabadsuitwho'shandingoutbusinesscards.
Thefactis,however,thatgreatrelationshipscanbebuiltonsincereconnectionsand
respect,andthosearethebestwaytoavoidFieldofDreamsSyndromethinkingthat
ifyoubuildit,theywillcome(theywon't.)
http://www.helpscout.net/blog/bestentrepreneurbooks/
9/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
NeverEatAlonewasrecommendedbyour
friendBrianBalfour
(p://.m.m/p/0385512058)
(http://brianbalfour.com/post/65549082323/the11booksthatchangedmy
life)asoneofthebestguidesonauthenticnetworking.
B B (P://.M.M/P/0385512058)
9. M mp
Slowlybutsurely,greataccountinginformationforentrepreneurshasbeenmakingits
wayonline.ExamplesincludeguidesfromthefriendlyfolksatLessAccounting
(https://lessaccounting.com/blog/smallbusinesstaxtips/).
Ifyou'relookingforasinglebooktopurchase,however,AccountingMadeSimplehasto
betheoneIrecommend.
http://www.helpscout.net/blog/bestentrepreneurbooks/
10/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
Itisthesinglebestoverviewthat
conciselyexplainsoneofthedriesttopics
imaginable(well,forpeoplelikemeat
least!).
(p://.m.m/p/0981454224/)
B B (P://.M.M/P/0981454224/)
10.
Asthe"classicguidetowritingnonfiction,"youcanhopefullythinkofafewreasons
whyIloverecommendingthisbooktoonlineentrepreneurs:
Itwillimprovehowyoucommunicatewithcustomers
(https://www.helpscout.net/blog/customerservicetone/)(mostofyour
communicationwillbedonethroughwriting).
Itwillhelpmakeyouabetterteammemberorleader,asyou'llbeabletorelay
http://www.helpscout.net/blog/bestentrepreneurbooks/
11/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
informationtoyourteam
(p://.m.m/p/0060891548/)
(https://www.helpscout.net/blog/virtualteams/)moreconcisely.
Itwillmakeyouabettermarketersomuchofmarketing,especiallytoday,hasto
dowithyourabilitytobroadcastaninterestingmessageandtellyourbusiness's
story.
B B (P://.M.M/P/0060891548/)
11. p' b
Perhapsyou'velookedintobookslikeBreakthroughAdvertising(featuredabove)and
wereatadoverwhelmed.
http://www.helpscout.net/blog/bestentrepreneurbooks/
12/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
Bookslikethatcanbetheequivalentof
divingintoMobyDick,andintimidating
yourselfisnowaytolearn.
BobBly'swritingisperfectforpeople
interestedinlearninggreatcopywriting,
butwhodon'talreadyconsiderthemselves
copywriters.ThinkofitasCopywriting
forDummiesyou'llcertainlybealot
smarterafteryoureadit.
(p://.m.m/p/0805078045)
B B (P://.M.M/P/0805078045)
12. f Bff
Whatreallyneedstobesaidaboutthisbook?Youllgetanhonestlookat:
WarrenBuffet'sthoughtsonhowabusinessshouldberun
Candidoverviewsofhismistakes(helistsquiteafew)andwhathewouldhave
donedifferently
Pageafterpageofhisflawlesswritingstyle
Perhapsthisreview
http://www.helpscout.net/blog/bestentrepreneurbooks/
13/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
(p://.m.m/p/0966446127/)
(http://www.amazon.com/review/R3B0QF9G5MPEN/ref=cm_cr_pr_viewpnt#R3B
saiditbest:
"ThosewhosharemyownkeeninterestinWarrenBuffett'sleadershipand
managementprincipleswilllearnagreatdealfromacarefulreadingofthese
essays.Theyarequiteliterally"fromthehorse'smouth."
B B (P://.M.M/P/0966446127/)
13. P
Muchoftheresearchmentionedinourarticleonpricing
http://www.helpscout.net/blog/bestentrepreneurbooks/
14/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
(p://.m.m/p/0809078813/)
(https://www.helpscout.net/blog/pricingstrategies/)comesfromthetopics
exploredinthisbook.
Whileit'sveryheavyonscientificliteratureanddoesdealalotinthephilosophyof
pricing("Whatisvalue?,etc),thisremainsoneofthemostimportantbooksonpricing
everwritten.
Ifnothingelse,atleastreadthesecondhalfofthisbooktoseethemanyexamples
Poundstonegivesthatprovehispoint:humansbeingsarecluelessaboutprices.
B B (P://.M.M/P/0809078813/)
14. F f p
http://www.helpscout.net/blog/bestentrepreneurbooks/
15/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
Greatforanyonelookingtounderstand
financialstatements,butasnotedinthe
title,craftedforentrepreneurs.
Stopbeingcluelessandgeteducated
on:
Whatincomestatements,balance
sheets,andcashflowstatements
reallyreveal
Howtouseratiostoassessyour
venture'sfinancialhealth
Howtocalculatereturnonyour
investmentsinyourenterprise
Howtoinstillfinancial
intelligencethroughoutyourteam
IthinkitwasBigDaddyKanewhosaid,
"Financingain'teasy,butit's
necessary."
(p://.m.m/p/p/1422119157/)
B B (P://.M.M/P/P/1422119157/)
15. Bf
Oneofthebestintroductionstoneuromarketingoutthere,thisbookisfromRoger
Dooley,authorofthealwaysinterestingBrainyMarketing
(http://www.forbes.com/sites/rogerdooley/)onForbes,aswellasthe
NeuroscienceMarketingblog(http://www.neurosciencemarketing.com/blog/).
ThisbookisacollectionofonehundredofDooley'sfavoritestudies,frompricing,to
loyalty,tosensory&perception,plusmanymoretopics.
http://www.helpscout.net/blog/bestentrepreneurbooks/
16/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
Eachchapterisaquickread,makingita
greatbooktoflipthroughyou'llalmost
alwayswalkawayhavinglearnedatleastone
newthing.
(p://.m.m/p/1118113365)
B B (P://.M.M/P/1118113365)
16.
Thishastobeoneofthemostinterestingsalesbooksoutthere,especiallyforfolkswho
don'tconsiderthemselvestobesalespeople.
Thereviewthat"sold"meonthisbookmakesasuccinctcase
(http://www.amazon.com/review/R1AG6H31K7NZ7H/)forwhyit'sagreatread:
http://www.helpscout.net/blog/bestentrepreneurbooks/
17/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
"Thisisagreatmethodforpeople
whodon'twanttoconsider
themselves"salespeople",butwho
indeedsell.Engineers,architects,
hightechproductssalesconsultants,
andotherprofessionals,willfindthis
tobealowpressure,ethicsbased
approachtoselling.Icallit"the
engineersapproach"tosalesbecause
itprovidessuchamethodological
approach."
You'realwaysselling,evenwhenyou
aren't,andthisbookwillhelpyoumaster
thefundamentals.I'vebookmarkedit
plenty.
(p://.m.m/p/044669519X/)
B B (P://.M.M/P/044669519X/)
17. B
Thisisoneofthebestexamplesofabookbeingabletocommunicatehardscienceinan
interestingandevenhumorousway.
JohnMedinaisamasterstoryteller,andit'snowonderthatthisbookoftenappearson
leadershipandmanagementlistsonAmazon.
Itllhelpyoubetterunderstandyourselfandothers,withaplethoraofgreatexamples.
It'sabookonknowingpeople,withoutthetypicalfluff.
http://www.helpscout.net/blog/bestentrepreneurbooks/
18/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
(p://.m.m/p/0979777704)
B B (P://.M.M/P/0979777704)
18. 22 mmb f B
Whatmakesthetopbrands(https://www.helpscout.net/blog/brandstrategy/)
oftheworldsomemorable?
Thisbookdoesagreatjobanalyzingthisquestion.Itisalsoatleastinmyopinionfar
betterthanit'smorepopularcounterpart,The22ImmutableLawsofMarketing.
Ifyouwanttogobeyondthe"haveagoodlogo"drudgethatappearsinmostarticleson
branding,givethisaread.
http://www.helpscout.net/blog/bestentrepreneurbooks/
19/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
(p://.m.m/p/0060007737/)
B B (P://.M.M/P/0060007737/)
19. m v
Nottopatmyselfontheback,butifyoulovedthefollowingarticlesfromtheHelpScout
blog:
15CustomerServiceSkillsthatEveryEmployeeNeeds
(https://www.helpscout.net/blog/customerserviceskills/)
20CustomerServiceTipsYouNeedtoKnow
(https://www.helpscout.net/blog/customerservicetips/)
HowtoHandle8DifficultCustomerServiceScenarios
(https://www.helpscout.net/blog/customerservicescenarios/)
http://www.helpscout.net/blog/bestentrepreneurbooks/
20/28
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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
...you'lllovethisbook.It'smadefor
supportmanagers,anditsoneofthemost
valuablebooksoncustomerserviceI've
read.
(p://.m.m/p/0814413331/)
B B (P://.M.M/P/0814413331/)
20. m b
Adamnsolidreadoncustomerretention
(https://www.helpscout.net/blog/customerretentionstrategiesthatwork/)
andwinningbackcustomersonthebrinkofdefection.
AwiderangeofindustriescanbenefitfromthisbooknotsimplySaaSoreCommerce,
butserviceindustries,too.
Ifyou'reinSaaS,readittocomplementthebetterarticlesonretentionoutthere(ex:
thisone(http://open.bufferapp.com/6ideastoreduceyourproductschurn
rate/)fromMichelle,orthisone(http://insideintercom.io/churnretentionand
reengagingcustomers/)fromDes).
http://www.helpscout.net/blog/bestentrepreneurbooks/
21/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
(p://.m.m/p/0787946672)
B B (P://.M.M/P/0787946672)
21. mp
Manyemployeescannaturallyachieve90%outputontheirdriveandinnateskills
alone.
Butit'sthatpolish,thatlasttenpercent,wheremanagersandcompanyleadersoften
playapivotalrole.
Pushingpeoplewithoutpushingthemaway,givingthemhonestfeedbackwithout
lettingthecriticismgotoofar(http://blogs.hbr.org/2013/12/whenyou
criticizesomeoneyoumakeitharderforthemtochange/)thisbookoffers
somegreatadviceonhelpingpeoplethrive,especiallyfornewfounders/managers.
http://www.helpscout.net/blog/bestentrepreneurbooks/
22/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
(p://.m.m/p/1591841909/)
B B (P://.M.M/P/1591841909/)
22. $v
Don'tletthe$scareyouaway,orthattheauthor'sexperienceis(onceagain)
groundedintraditionaldirectresponseadvertisingthat'sanareaofmarketingwhere
youcanoftenlearnthemost.
You'lldefinitelydogearafewpagesinthisbook,andthewritingstyleisoneofthe
funnieronesI'vereadinamarketingbook.
Myfondnessformarketingbookswithtiestodirectresponseisprobablybestexplained
bythistweetfromBrennanDunn:
http://www.helpscout.net/blog/bestentrepreneurbooks/
23/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
"Growthhacking"=whengeeks
discoverwhatdirectmarketershave
knownfordecades.
BrennanDunn(@brennandunn)
January17,2014
(p://.m.m/p/1601630328/)
(https://twitter.com/brennandunn/statuses/424267000215769088)
B B (P://.M.M/P/1601630328/)
23. M
Maybethemostpopularbookinthislist,butyouknowIlove
(https://www.helpscout.net/blog/whatconvictedfelonscanteachyouabout
customerservice/)theworkoftheHeathbrothers(IwouldalsorecommendSwitch
(http://www.amazon.com/gp/product/0385528752)).
http://www.helpscout.net/blog/bestentrepreneurbooks/
24/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
Therehavebeenmanybooksinthe
businessarenaon"ideasthatspread,"
butthistomewasbyfarthemost
practical.
Youwon'twalkawayentertainedbut
lackinginlegitimateadvice,likeyou
mightwithaGladwellbook.It'scertainly
afunread,butyou'llhaveinsightsyou
canactuallyapply,too.
(p://.m.m/p/1400064287/)
B B (P://.M.M/P/1400064287/)
24. F, B
Thisismyfavoritemanagementbook.
I'llbefrankwithyou:I'mnotinthebusinessofmanaginganyoneotherthanmyself.
Thatsaid,thisbookcamehighlyrecommendedwhenIbeganscratchinganitchtolearn
moreabouteffectivemanagementandthis,tome,wasthediamondinaseaofmostly
garbage.
B B (P://.M.M/P/0684852861)
http://www.helpscout.net/blog/bestentrepreneurbooks/
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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
25. M pp
ThiswasthebookeveryonetoldmeIhad
toreadtogetinformedoneffectiveproject
management.
IfyouacceptmycaveatabovethatI'm
notinthebusinessofmanagingallowme
tosaythatIwasdefinitelyimpressednot
onlyintheframeworksthisbooklaysout,
butinthewritingstyle.
Assomeonewhoismoreofasingle
taskingdoer,Igainedatonofinsightinto
howsmartprojectmanagersoperate.
Letmealsoaddthisexceptionallist
(https://medium.com/artofproduct
design/aad5babee2f7)ofover50books
andarticlesonproductmanagement,
worthyofabookmark.
http://www.helpscout.net/blog/bestentrepreneurbooks/
(p://.m.m/p/0684852861)
26/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
(p://.m.m/p/0596517718)
B B (P://.M.M/P/0596517718)
J 64,096 bb .
P
p, m, - bb.
(p://..m/)
b : (p://..m/) m m
p , vb p f. p f m
pp (/f/p-/).
mm m Pj
(/b/-mm/)
http://www.helpscout.net/blog/bestentrepreneurbooks/
b pp m
(/b/m-pp-m-/)
27/28
4/5/2015
25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)
m. B mp pp
(/b/m-pp/)
V Pp
(/b/v-pp/)
m p f (/) f pp m m
xp.
(/F/P-/)
http://www.helpscout.net/blog/bestentrepreneurbooks/
28/28