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4/5/2015

25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

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25 v B
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M Bv (B )
| J 29, 2014

herearefewbetter"hacks"inlifethanreadingdistilled
knowledgethatoftentookyearstoassemblecanbeconsumed
injustafewhours.

Itiswhatyoureadwhenyoudon'thavetothat
determineswhatyouwillbewhenyoucan'thelpit.
OscarWilde

http://www.helpscout.net/blog/bestentrepreneurbooks/

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4/5/2015

25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

Readtolead,right?
Theproblemisthatmanybusinessbooksarejustplainawful

(http://allaboutwork.org/2013/09/14/whymostbusinessbookssuck/)
bloatedtomeetbooklengthquotas,overlyselfpromotional,oraregurgitationof
commonsense,mostservelittlepurpose.
ThosethatarerealwinnersclassicslikeCialdini'sInfluenceormoremodernhitssuch
asTheLeanStartupbecomeubiquitousonbooklists,tothepointwhereyouaretired
ofseeingthem.
IfIhavetoreadonemorelistthatincludesHowtoWinFriendsandInfluencePeople,
I'mgoingtostartlosingfriendsanddisinfluencingpeopleoutofspite.:)
TodayIthoughtwe'dlookatafewunconventionalbooksthatdeserveaplaceonyour
bookshelf,eveniftheyaren'toneveryoneelse's.

1. B v
WrittenbyEugeneSchwartzin1957,thehypesurroundingthisbookisimmense.
You'llbeluckytofindacopyforunder$90(althoughitsometimespopsuponScribd

(http://www.scribd.com/doc/197446634/BreakthroughAdvertising1957)).
TalktomanyworldclassemailmarketerslikeRamitSethi,however,andthey'lltellyou

(http://www.quora.com/WhatbookswillchangethewayImarket
products/answer/RamitSethi)it'sworththehunt:
"EugeneSchwartz'sBreakthroughAdvertisinghassomeofthemostsophisticated
thinkingonhumanpsychologythatI'veeverread."

It'sadensetome,butSchwartzputtogetheroneofthemostsoughtafterbookson
marketingandcopywritingeverwritten.
http://www.helpscout.net/blog/bestentrepreneurbooks/

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

(p://.m.m/p/0887232981)
B B (P://.M.M/P/0887232981)

2. m
Perhapsthefinestintroductiontosocialpsychology

(http://www.sparringmind.com/psychologybooks/)thatonecanaskfor.
AuthorElliotAronsonistheonlypersoninthe120yearhistoryoftheAmerican
PsychologicalAssociationtohavewonallthreeofitsmajorawardsforwriting,teaching,
andresearch.Inotherwords,he'soneofpsychology'sgreats,andheknowshowto
communicatehisknowledge.

http://www.helpscout.net/blog/bestentrepreneurbooks/

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

Thisbook,alongwithMistakesWere

Made(ButNotByMe)

(p://.m.m/p/1429233419/)

(http://en.wikipedia.org/wiki/Mistakes_Were_Made_(But_Not_by_Me))
showcaseshisdistinctabilitytoputimportanttopicsonhumanbehaviorinlaymen's
terms.I'drecommenditforanyone,butentrepreneursinparticularwillgetalotoutof
it.
B B (P://.M.M/P/1429233419/)

3. B
PerhapstheoneadditionalbookIwishwouldhavemadeourcustomerservicebooks

(https://www.helpscout.net/blog/15essentialbooksonhowtolove
customers/)list,Igetsomeredemptionbybeingabletotellyouaboutthisexceptional
pieceofwritingrightnow.
http://www.helpscout.net/blog/bestentrepreneurbooks/

4/28

4/5/2015

25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

ThisistheDisneyInstitutesguideto
creatingmemorableexperiences,andas
youhopefullyknow,Disneycontinually
raisesthebarinhowfartheywillgofor
customers.
IfyouwantanintroductiontotheDisney
wayofdoingthings,youcan'taskfora
bettersource.

(p://.m.m/p/1423145844/)
B B (P://.M.M/P/1423145844/)

4.
I'mabigfanofNirEyal'sblogandRyanHoover'swriting,soIwasveryexcitedtopick
upthisbookuponrelease.
Hooked,aguideon"howtobuildhabitformingproducts,"hasatonofinsightson
buildingproductsthatwillkeeppeoplecomingback.
CertainlySaaSfocused,butagreatreadforentrepreneursofalltypes.
B B (P://.M.M/P/B00J443)

http://www.helpscout.net/blog/bestentrepreneurbooks/

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

5. M f v /
f v
It'samusttogettheseintandem!Luckily,
theycomepackagedinasinglebook.
ClaudeC.Hopkinsisthelegendary
advertiserwhoiscreditedforgetthis
popularizingtoothbrushing.
Hopkinsworkmayhavebeenwrittenin
theearly1900s,butthereisn'tawordofit
thatcantbeappliedtomarketingtoday.
Theseworkstrulyshouldbethe
foundationofanyonegettinginto
marketing.

(p://.m.m/p/B00J443)
B B (P://.M.M/P/0844231010)

6. B
Whyrecommendabookthatisclearlygearedtowardbarowners?
IfyourecallourbriefoverviewofsomeofJonTaffer'sprincipals

(https://www.helpscout.net/blog/customerreactions/),you'llknowthat
studyingthehospitalityindustryoffersaplethoraofinsightsonprovidingan
outstandingcustomerexperienceafterall,it'swhattheindustryisallabout.
Taffershowshispragmaticsideinthisbook,andit'sfilledwithsomeamazinginsights
ondifferentiationandmarketresearch,hiringtherightpeople,andmindsetchanging
adviceoncreatinggreatcustomerexperiences.
http://www.helpscout.net/blog/bestentrepreneurbooks/

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

(p://.m.m/p/0844231010)
B B (P://.M.M/P/0544148304/)

7. m
Thisisquitetheunique"book"onthislistbecauseit'sactuallyacollectionofsome
stellarHarvardBusinessReviewarticlesoncustomerloyalty.
Don'tletthatstopyoufrommissingoutonagreatreadfromretention,toservice,to

loyaltyprograms(https://www.helpscout.net/blog/customerloyalty
programs/)andmore,thisthebestcollectionI'veboughtfromHBR.
http://www.helpscout.net/blog/bestentrepreneurbooks/

7/28

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

(p://.m.m/p/0544148304/)

http://www.helpscout.net/blog/bestentrepreneurbooks/

8/28

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

(p://b./p/v-bv---m-//10322PF-)

B B (P://B./P/V-B-V---

8. v
Manyentrepreneursoverlooknetworkingbecauseitsoftensynonymouswithaslick
hairedguyinabadsuitwho'shandingoutbusinesscards.
Thefactis,however,thatgreatrelationshipscanbebuiltonsincereconnectionsand
respect,andthosearethebestwaytoavoidFieldofDreamsSyndromethinkingthat
ifyoubuildit,theywillcome(theywon't.)

http://www.helpscout.net/blog/bestentrepreneurbooks/

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

NeverEatAlonewasrecommendedbyour
friendBrianBalfour

(p://.m.m/p/0385512058)

(http://brianbalfour.com/post/65549082323/the11booksthatchangedmy
life)asoneofthebestguidesonauthenticnetworking.
B B (P://.M.M/P/0385512058)

9. M mp
Slowlybutsurely,greataccountinginformationforentrepreneurshasbeenmakingits
wayonline.ExamplesincludeguidesfromthefriendlyfolksatLessAccounting

(https://lessaccounting.com/blog/smallbusinesstaxtips/).
Ifyou'relookingforasinglebooktopurchase,however,AccountingMadeSimplehasto
betheoneIrecommend.
http://www.helpscout.net/blog/bestentrepreneurbooks/

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

Itisthesinglebestoverviewthat
conciselyexplainsoneofthedriesttopics
imaginable(well,forpeoplelikemeat
least!).

(p://.m.m/p/0981454224/)
B B (P://.M.M/P/0981454224/)

10.
Asthe"classicguidetowritingnonfiction,"youcanhopefullythinkofafewreasons
whyIloverecommendingthisbooktoonlineentrepreneurs:
Itwillimprovehowyoucommunicatewithcustomers

(https://www.helpscout.net/blog/customerservicetone/)(mostofyour
communicationwillbedonethroughwriting).
Itwillhelpmakeyouabetterteammemberorleader,asyou'llbeabletorelay
http://www.helpscout.net/blog/bestentrepreneurbooks/

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

informationtoyourteam

(p://.m.m/p/0060891548/)

(https://www.helpscout.net/blog/virtualteams/)moreconcisely.
Itwillmakeyouabettermarketersomuchofmarketing,especiallytoday,hasto
dowithyourabilitytobroadcastaninterestingmessageandtellyourbusiness's
story.
B B (P://.M.M/P/0060891548/)

11. p' b
Perhapsyou'velookedintobookslikeBreakthroughAdvertising(featuredabove)and
wereatadoverwhelmed.
http://www.helpscout.net/blog/bestentrepreneurbooks/

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

Bookslikethatcanbetheequivalentof
divingintoMobyDick,andintimidating
yourselfisnowaytolearn.
BobBly'swritingisperfectforpeople
interestedinlearninggreatcopywriting,
butwhodon'talreadyconsiderthemselves
copywriters.ThinkofitasCopywriting
forDummiesyou'llcertainlybealot
smarterafteryoureadit.

(p://.m.m/p/0805078045)
B B (P://.M.M/P/0805078045)

12. f Bff
Whatreallyneedstobesaidaboutthisbook?Youllgetanhonestlookat:
WarrenBuffet'sthoughtsonhowabusinessshouldberun
Candidoverviewsofhismistakes(helistsquiteafew)andwhathewouldhave
donedifferently
Pageafterpageofhisflawlesswritingstyle
Perhapsthisreview
http://www.helpscout.net/blog/bestentrepreneurbooks/

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

(p://.m.m/p/0966446127/)

(http://www.amazon.com/review/R3B0QF9G5MPEN/ref=cm_cr_pr_viewpnt#R3B
saiditbest:

"ThosewhosharemyownkeeninterestinWarrenBuffett'sleadershipand
managementprincipleswilllearnagreatdealfromacarefulreadingofthese
essays.Theyarequiteliterally"fromthehorse'smouth."

B B (P://.M.M/P/0966446127/)

13. P
Muchoftheresearchmentionedinourarticleonpricing
http://www.helpscout.net/blog/bestentrepreneurbooks/

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

(p://.m.m/p/0809078813/)

(https://www.helpscout.net/blog/pricingstrategies/)comesfromthetopics
exploredinthisbook.
Whileit'sveryheavyonscientificliteratureanddoesdealalotinthephilosophyof
pricing("Whatisvalue?,etc),thisremainsoneofthemostimportantbooksonpricing
everwritten.
Ifnothingelse,atleastreadthesecondhalfofthisbooktoseethemanyexamples
Poundstonegivesthatprovehispoint:humansbeingsarecluelessaboutprices.
B B (P://.M.M/P/0809078813/)

14. F f p
http://www.helpscout.net/blog/bestentrepreneurbooks/

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

Greatforanyonelookingtounderstand
financialstatements,butasnotedinthe
title,craftedforentrepreneurs.
Stopbeingcluelessandgeteducated
on:
Whatincomestatements,balance
sheets,andcashflowstatements
reallyreveal
Howtouseratiostoassessyour
venture'sfinancialhealth
Howtocalculatereturnonyour
investmentsinyourenterprise
Howtoinstillfinancial
intelligencethroughoutyourteam
IthinkitwasBigDaddyKanewhosaid,
"Financingain'teasy,butit's
necessary."

(p://.m.m/p/p/1422119157/)

B B (P://.M.M/P/P/1422119157/)

15. Bf
Oneofthebestintroductionstoneuromarketingoutthere,thisbookisfromRoger
Dooley,authorofthealwaysinterestingBrainyMarketing

(http://www.forbes.com/sites/rogerdooley/)onForbes,aswellasthe
NeuroscienceMarketingblog(http://www.neurosciencemarketing.com/blog/).
ThisbookisacollectionofonehundredofDooley'sfavoritestudies,frompricing,to
loyalty,tosensory&perception,plusmanymoretopics.
http://www.helpscout.net/blog/bestentrepreneurbooks/

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

Eachchapterisaquickread,makingita
greatbooktoflipthroughyou'llalmost
alwayswalkawayhavinglearnedatleastone
newthing.

(p://.m.m/p/1118113365)
B B (P://.M.M/P/1118113365)

16.
Thishastobeoneofthemostinterestingsalesbooksoutthere,especiallyforfolkswho
don'tconsiderthemselvestobesalespeople.
Thereviewthat"sold"meonthisbookmakesasuccinctcase

(http://www.amazon.com/review/R1AG6H31K7NZ7H/)forwhyit'sagreatread:

http://www.helpscout.net/blog/bestentrepreneurbooks/

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

"Thisisagreatmethodforpeople
whodon'twanttoconsider
themselves"salespeople",butwho
indeedsell.Engineers,architects,
hightechproductssalesconsultants,
andotherprofessionals,willfindthis
tobealowpressure,ethicsbased
approachtoselling.Icallit"the
engineersapproach"tosalesbecause
itprovidessuchamethodological
approach."

You'realwaysselling,evenwhenyou
aren't,andthisbookwillhelpyoumaster
thefundamentals.I'vebookmarkedit
plenty.

(p://.m.m/p/044669519X/)
B B (P://.M.M/P/044669519X/)

17. B
Thisisoneofthebestexamplesofabookbeingabletocommunicatehardscienceinan
interestingandevenhumorousway.
JohnMedinaisamasterstoryteller,andit'snowonderthatthisbookoftenappearson
leadershipandmanagementlistsonAmazon.
Itllhelpyoubetterunderstandyourselfandothers,withaplethoraofgreatexamples.
It'sabookonknowingpeople,withoutthetypicalfluff.

http://www.helpscout.net/blog/bestentrepreneurbooks/

18/28

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

(p://.m.m/p/0979777704)
B B (P://.M.M/P/0979777704)

18. 22 mmb f B
Whatmakesthetopbrands(https://www.helpscout.net/blog/brandstrategy/)
oftheworldsomemorable?
Thisbookdoesagreatjobanalyzingthisquestion.Itisalsoatleastinmyopinionfar
betterthanit'smorepopularcounterpart,The22ImmutableLawsofMarketing.
Ifyouwanttogobeyondthe"haveagoodlogo"drudgethatappearsinmostarticleson
branding,givethisaread.

http://www.helpscout.net/blog/bestentrepreneurbooks/

19/28

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

(p://.m.m/p/0060007737/)
B B (P://.M.M/P/0060007737/)

19. m v
Nottopatmyselfontheback,butifyoulovedthefollowingarticlesfromtheHelpScout
blog:

15CustomerServiceSkillsthatEveryEmployeeNeeds
(https://www.helpscout.net/blog/customerserviceskills/)
20CustomerServiceTipsYouNeedtoKnow
(https://www.helpscout.net/blog/customerservicetips/)
HowtoHandle8DifficultCustomerServiceScenarios
(https://www.helpscout.net/blog/customerservicescenarios/)
http://www.helpscout.net/blog/bestentrepreneurbooks/

20/28

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

...you'lllovethisbook.It'smadefor
supportmanagers,anditsoneofthemost
valuablebooksoncustomerserviceI've
read.

(p://.m.m/p/0814413331/)
B B (P://.M.M/P/0814413331/)

20. m b
Adamnsolidreadoncustomerretention

(https://www.helpscout.net/blog/customerretentionstrategiesthatwork/)
andwinningbackcustomersonthebrinkofdefection.
AwiderangeofindustriescanbenefitfromthisbooknotsimplySaaSoreCommerce,
butserviceindustries,too.
Ifyou'reinSaaS,readittocomplementthebetterarticlesonretentionoutthere(ex:

thisone(http://open.bufferapp.com/6ideastoreduceyourproductschurn
rate/)fromMichelle,orthisone(http://insideintercom.io/churnretentionand
reengagingcustomers/)fromDes).
http://www.helpscout.net/blog/bestentrepreneurbooks/

21/28

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

(p://.m.m/p/0787946672)
B B (P://.M.M/P/0787946672)

21. mp
Manyemployeescannaturallyachieve90%outputontheirdriveandinnateskills
alone.
Butit'sthatpolish,thatlasttenpercent,wheremanagersandcompanyleadersoften
playapivotalrole.
Pushingpeoplewithoutpushingthemaway,givingthemhonestfeedbackwithout
lettingthecriticismgotoofar(http://blogs.hbr.org/2013/12/whenyou

criticizesomeoneyoumakeitharderforthemtochange/)thisbookoffers
somegreatadviceonhelpingpeoplethrive,especiallyfornewfounders/managers.
http://www.helpscout.net/blog/bestentrepreneurbooks/

22/28

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

(p://.m.m/p/1591841909/)
B B (P://.M.M/P/1591841909/)

22. $v
Don'tletthe$scareyouaway,orthattheauthor'sexperienceis(onceagain)
groundedintraditionaldirectresponseadvertisingthat'sanareaofmarketingwhere
youcanoftenlearnthemost.
You'lldefinitelydogearafewpagesinthisbook,andthewritingstyleisoneofthe
funnieronesI'vereadinamarketingbook.
Myfondnessformarketingbookswithtiestodirectresponseisprobablybestexplained
bythistweetfromBrennanDunn:
http://www.helpscout.net/blog/bestentrepreneurbooks/

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

"Growthhacking"=whengeeks
discoverwhatdirectmarketershave
knownfordecades.
BrennanDunn(@brennandunn)

January17,2014

(p://.m.m/p/1601630328/)

(https://twitter.com/brennandunn/statuses/424267000215769088)

B B (P://.M.M/P/1601630328/)

23. M
Maybethemostpopularbookinthislist,butyouknowIlove

(https://www.helpscout.net/blog/whatconvictedfelonscanteachyouabout
customerservice/)theworkoftheHeathbrothers(IwouldalsorecommendSwitch
(http://www.amazon.com/gp/product/0385528752)).

http://www.helpscout.net/blog/bestentrepreneurbooks/

24/28

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

Therehavebeenmanybooksinthe
businessarenaon"ideasthatspread,"
butthistomewasbyfarthemost
practical.
Youwon'twalkawayentertainedbut
lackinginlegitimateadvice,likeyou
mightwithaGladwellbook.It'scertainly
afunread,butyou'llhaveinsightsyou
canactuallyapply,too.

(p://.m.m/p/1400064287/)
B B (P://.M.M/P/1400064287/)

24. F, B
Thisismyfavoritemanagementbook.
I'llbefrankwithyou:I'mnotinthebusinessofmanaginganyoneotherthanmyself.
Thatsaid,thisbookcamehighlyrecommendedwhenIbeganscratchinganitchtolearn
moreabouteffectivemanagementandthis,tome,wasthediamondinaseaofmostly
garbage.
B B (P://.M.M/P/0684852861)
http://www.helpscout.net/blog/bestentrepreneurbooks/

25/28

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

25. M pp
ThiswasthebookeveryonetoldmeIhad
toreadtogetinformedoneffectiveproject
management.
IfyouacceptmycaveatabovethatI'm
notinthebusinessofmanagingallowme
tosaythatIwasdefinitelyimpressednot
onlyintheframeworksthisbooklaysout,
butinthewritingstyle.
Assomeonewhoismoreofasingle
taskingdoer,Igainedatonofinsightinto
howsmartprojectmanagersoperate.
Letmealsoaddthisexceptionallist

(https://medium.com/artofproduct
design/aad5babee2f7)ofover50books
andarticlesonproductmanagement,
worthyofabookmark.

http://www.helpscout.net/blog/bestentrepreneurbooks/

(p://.m.m/p/0684852861)

26/28

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

(p://.m.m/p/0596517718)
B B (P://.M.M/P/0596517718)

J 64,096 bb .
P

p, m, - bb.

(p://..m/)
b : (p://..m/) m m
p , vb p f. p f m

pp (/f/p-/).

mm m Pj

(/b/-mm/)
http://www.helpscout.net/blog/bestentrepreneurbooks/

b pp m

(/b/m-pp-m-/)
27/28

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25UnconventionalBusinessBooksthatYouWon'tSeeonMostBookshelves(ButShould)

m. B mp pp

(/b/m-pp/)

V Pp

(/b/v-pp/)

m p f (/) f pp m m
xp.

(/F/P-/)

http://www.helpscout.net/blog/bestentrepreneurbooks/

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