2015 Safe Kids Worldwide Medicine Safety Final Report - Updated Chart

Safe Kids Worldwide
2015 Safe Kids Medicine Safety RMT, ANR & Ground Tour
Presented to Martha Wilcox of Safe Kids Worldwide
Presented by David Sands of Strauss Media Strategies, Inc.
Presented on Monday, April 20, 2015
The Nations Premier Public Relations, Communications, and Strategy Firm Specializing in Radio & Television
National Press Building, Suite 1163 529 14th Street, NW Washington, DC 20045 Phone (202) 638-0200 Fax (202) 638-0400
262 W. 38th Street Suite 803 New York, NY 10018 Phone (212) 302-1234 Fax (212) 302-1235
info@straussmedia.com www.straussmedia.com
Safe Kids Worldwide

Executive Summary
At the request of Martha Wilcox of Safe Kids Worldwide, Strauss Media Strategies, Inc. executed a two-hour
radio media tour, national television ground tour and one audio news release (ANR) featuring Kate Carr,
President and CEO of Safe Kids Worldwide. The campaign raised awareness about the dangers of medicine
poisonings in children and what steps parents should take to help safeguard their kids. Beyond the contracted
broadcast goals of the project, Strauss Media also delivered a high profile digital placement on NBCs
TODAY.COM.
For the radio portion of this project, initially projected to target a total of 12 interviews, Strauss Media
Strategies booked a total of sixteen radio interviews, which included interviews with four national networks,
three statewide news networks and nine local radio stations. One interview was conducted with Sirius XM
Satellite Radio, which does not subscribe to Nielsen ratings; however they have 25+ million subscribers
nationwide. Eleven radio interviews were taped and the remaining five were LIVE. The interviews took place
between Monday, March 16, 2015 and Thursday, March 19, 2015. .
The interviews reached more than 8,604 radio outlets with a combined audience of 9,559,200 people (based on
the latest data from Nielsen Audio). If one were to pay for equivalent advertising time for the interviews, which
amounted to a total of 160 airtime minutes, at the average 60-second spot rate of $911 for these outlets, it
would have cost a total of $145,760. In other words, this radio tour reached more than 9 million listeners and is
valued at more than one hundred and forty five thousand dollars.
Strauss Media also secured an interview with NBCs TODAY.COM. NBC News Digital reaches an audience of
more than 58 million unique visitors who generate more than 1.2 billion page views and 140 million online
video streams each month.
In regards to television, Strauss Media secured four national interviews. The interviews were conducted with
national feed services including CNN News Source, Fox News Edge, NBC News Channel and the national
Spanish-language morning show, Un Nuevo Dia on Telemundo.
All told, the completed television interviews reached a combined audience of 3,463,806. If one were to pay
equivalent advertising time for the interviews, it would have cost a total of $84,516. In other words, these
placements reached nearly three-and-a-half million viewers and are valued at more than eighty four
thousand dollars.
Strauss Media Strategies also produced and distributed one sixty-second audio news release. Strauss Media
Strategies recorded a sound-bite for the ANR with Kate Carr. For this project, Strauss Media Strategies
distributed the ANR to ABC/WAND and CBS Radio networks for distribution to their network affiliates. We
secured guaranteed placements on Radio America and USA Radio Network. The ANR began distribution
Wednesday, March 18, 2015.
Under the distribution agreements, the ANR was made available six different times to all 2,200 ABC Radio
affiliates with a combined AQH audience of 3,300,000 listeners. The ANR was also distributed by
the Washington Audio News Distribution Service (WAND) to 6,800 domestic affiliates with a combined
AQH audience of 10,500,000 listeners. WAND also serves Sirius-XM Satellite Radio, which has 25+ million
total subscribers. Additionally, the ANR was made available twice during morning drive to all 538 CBS
Radio affiliates with a combined AQH audience of 1,859,000 listeners. In summary, through the distribution
agreements with ABC/WAND and CBS, the ANR was made available to 9,538 radio outlets with a combined
potential audience of 15,659,000 listeners. However, actual pick up and usage by these radio outlets cannot be
tracked and documented.
As for guaranteed broadcast, Strauss Media Strategies worked with the Radio America Network where the
ANR aired twice during morning drive (The Doug Stephan Show), and once during the midday show
(Business Rockstars) reaching a total of 352 unique stations and a total AQH audience of 255,000 listeners.
Additionally, the ANR aired on the USA Radio Network and reached a total of 354 unique stations and a total
AQH audience of 321,100 listeners. In summary, through guaranteed broadcast on Radio America and USA
Radio, we can document that the ANR was broadcast over 706 unique radio stations with a combined AQH
audience (impressions) of 576,100. If one were to pay for equivalent advertising time for the guaranteed
distributions at the average 60-second spot rate of $150 for these outlets, it would have cost a total
of $105,900.
All told, the combined RMT, Ground Tour and ANR campaigns reached a total of 9,314 outlets across the
country and more. The full campaign amounted to a total combined audience of 13,599,106 AQH
listeners and viewers. The combined total ad equivalency value is $336,176.
Strauss Media Strategies, Inc. appreciated the opportunity to work with you, Martha Wilcox and Kate Carr of
Safe Kids Worldwide. We look forward to continuing to work with you in the future.
Safe Kids Worldwide

Radio
Interview Breakdown
1.
Date:
Time:
Outlet:
Location:
Format:
Interviewer:
Live/Taped:
Guest:
Profile:
Monday, March 16, 2015

8:00 PM 8:10 PM ET
KOMO-AM
Seattle, WA
News/Talk
Herb Weisbaum
Taped
Kate Carr
#2 News/Talk station in Seattle, WA with 24,200 AQH listeners.
2.
Date:
Time:
Outlet:
Location:
Format:
Interviewer:
Live/Taped:
Guest:
Profile:
Tuesday, March 17, 2015

10:15 AM 10:20 AM ET
Illinois News Connection
Statewide
Statewide News Network
Mary Kuhlman
Taped
Kate Carr
Statewide news network in Illinois with 138 affiliates and 90,000 AQH listeners.
3.
Date:
Time:
Outlet:
Location:
Format:
Interviewer:
Live/Taped:
Guest:
Profile:

1:20 PM 1:30 PM ET
ABC Radio Network
National
News Network
Jill Schneider
Taped
Kate Carr
National news network with 2,200 affiliates and 3,000,000 AQH listeners.
4.
Date:
Time:
Outlet:
Location:
Format:
Interviewer:
Live/Taped:
Guest:
Profile:

1:30 PM 1:40 PM ET
KAZM AM 780
Phoenix, AZ
News/Talk
Josh Freeman
Taped
Kate Carr
24/7 talk radio station; AQH: 1,400.
5.
Date:
Time:
Outlet:
Location:
Format:
Interviewer:
Live/Taped:
Guest:
Profile:

1:40 PM 1:50 PM ET
KTAR-AM
Phoenix, AZ
News/Talk
Martha Maurer
Taped
Kate Carr
#2 News/Talk station in Phoenix, AZ with 24,900 AQH listeners.
6.
Date:
Time:
Outlet:
Location:
Format:
Interviewer:
Live/Taped:
Guest:
Profile:
Wednesday, March 18, 2015

7:30 AM 7:40 AM ET
24/7 News/WOR 710 AM New York
National, New York City
News/Talk
Sara Lee Kessler
Taped
Kate Carr
National news network with 3,000,000 AQH listeners across 3,000 affiliates.
7.
Date:
Time:
Outlet:
Location:
Format:
Interviewer:
Live/Taped:
Guest:
Profile:

7:47 AM 7:55 AM ET
WNPV AM 1440
Philadelphia
News/Talk
Darryl Berger
LIVE
Kate Carr
News/Talk station with AQH: 1,000. WNPV does not subscribe to Nielsen Ratings.
8.
Date:
Time:
Outlet:
Location:
Format:
Interviewer:
Live/Taped:
Guest:
Profile:

9:30 AM 9:40 AM ET
North Carolina Statenet
Statewide
State News Network
Brandon Dickson
LIVE
Kate Carr
Statewide news network in North Carolina with 181 affiliates and 91,400 AQH listeners.
9.
Date:
Time:
Outlet:
Location:
Format:
Interviewer:
Live/Taped:
Guest:
Profile:

9:40 AM 9:50 AM ET
WYAY-FM
Atlanta, GA
News/Talk
Jackie Howard
Taped
Kate Carr
#2 News/Talk station in Atlanta, GA with 12,400 AQH listeners.
10.
Date:
Time:
Outlet:
Location:
Format:
Interviewer:
Live/Taped:
Guest:
Profile:

9:50 AM 10:00 AM ET
Tennessee Radio Network
Statewide
State News Network
Dan Eidem
Taped-as-LIVE
Kate Carr
Statewide news network in Tennessee with 76 affiliates and 110,500 AQH listeners.
11.
Date:
Time:
Outlet:
Location:
Format:
Interviewer:
Live/Taped:
Guest:
Profile:

10:30 AM 11:00 AM ET
Sirius XM/Doctors Radio
National
Pediatrics Talk Show
Dr. Dan Rauch
LIVE
Kate Carr
Sirius XM does not subscribe to Nielsen Audio ratings; however it has more than 25+ million
subscribers.
12.
Date:
Time:
Outlet:
Location:
Format:
Interviewer:
Live/Taped:
Guest:
Profile:

12:30 PM 12:40 PM ET
KOA-AM
Denver, CO
News/Talk
Robbyn Hart
Taped
Kate Carr
#1 News/Talk station in Denver, CO with 32,700 AQH listeners.
13.
Date:
Time:
Outlet:
Location:
Format:
Interviewer:
Live/Taped:
Guest:
Profile:

1:00 PM 1:10 PM ET
KGO-AM
San Francisco, CA
News/Talk
Rob Fisher
Taped
Kate Carr
#1 News/Talk station in San Francisco, CA with 62,000 AQH listeners.
14.
Date:
Time:
Outlet:
Location:
Format:
Interviewer:
Live/Taped:
Guest:
Profile:
15.
Date:
Time:
Outlet:
Location:
Format:
Interviewer:
Live/Taped:
Guest:
Profile:

3:35 PM 3:45 PM ET
WTIC-AM
Hartford, CT/Regional
News/Talk
Joey Bourgoin
LIVE
Kate Carr
#1 News/Talk station in Hartford, CT (including Rhode Island and New York) with 38,700
AQH listeners.
4:00 PM 4:10 PM ET
24/7 News Source
National
National News Network
James Bunner
Taped
Kate Carr
National news network with 3,000,000 AQH listeners across 3,000 affiliates.
16.
Date:
Time:
Outlet:
Location:
Format:
Interviewer:
Live/Taped:
Guest:
Profile:
Thursday, March 19, 2015

3:30 PM 3:40 PM ET
KIQI-AM, KATD-AM
San Francisco, CA
News/Talk
Isabel Gutierrez & Co-Host Marcos
LIVE
Kate Carr
Premiere bi-lingual News/Talk station in San Francisco and Sacramento, CA with 70,000
listeners daily.
Safe Kids Worldwide

Television
Interview Breakdown
1.
Date:
Time:
Outlet:
Location:
Interviewer:
Live/Taped:
Guest:
Profile:

11:00 AM 11:30 AM ET
CNN News Source
National
Sunlen Serfaty
Taped
Kate Carr
National Network Feed providing news content to Newsource affiliates.
2.
Date:
Time:
Outlet:
Location:
Interviewer:
Live/Taped:
Guest:
Profile:

12:15 PM 12:30 PM ET
Fox News Edge
National
Alison Pandolfo
Taped
Kate Carr
National Network Feed providing news content to Fox affiliates.
3.
Date:
Time:
Outlet:
Location:
Interviewer:
Live/Taped:
Guest:
Profile:

2:30 PM 2:50 PM ET
NBC News Channel
National
Kathryn Nathanson
Taped
Kate Carr
National Network Feed providing news content to NBC affiliates.
4.
Date:
Time:
Outlet:
Location:
Interviewer:
Live/Taped:
Guest:
Profile:
Thursday, March 26, 2015

7:30 AM 7:45 AM ET
Telemundo
National
Christina Catrillion
LIVE
Alex Arriaga
National #1 ranked Spanish morning news show; Audience: 1,499,000.
Safe Kids Worldwide

Radio
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
Interview Breakdown by Outlet
Radio Outlet
Format
24/7 Newsource
24/7 Newsource
ABC Radio Network
KAZM-AM
KGO-AM
KIQI-AM/KATD-AM
KOA-AM
KOMO-AM
KTAR-AM
North Carolina State Net
WNPV-AM
WTIC-AM
WYAY-FM
National News Net

National News Net
National News Net
Statewide News Net
News/Talk
News/Talk
News/Talk
News/Talk
News/Talk
News/Talk
Statewide News Net
Satellite Talk
Statewide News Net
News/Talk
News/Talk
News/Talk
TOTAL NUMBER OF INTERVIEWS:

TOTAL NUMBER OF STATIONS REACHED:
TOTAL NUMBER OF AQH IMPRESSIONS:
Reach
National
National
National
Illinois
Phoenix, AZ
San Francisco, CA
San Francisco, CA
Denver, CO
Seattle, WA
Phoenix, AZ
North Carolina
National
Tennessee
Philadelphia, PA
Hartford, CT
Atlanta, GA
Affiliates
Format
Rank
3,000
3,000
2,200
138
1
1
1
1
1
1
181
N/A
76
1
1
1
N/A
N/A
N/A
N/A
N/A
1
1
1
2
2
N/A
N/A
N/A
N/A
1
2
Market
Rank
AQH*
N/A 3,000,000
N/A 3,000,000
N/A 3,000,000
N/A
90,000
14
1,400
4
62,000
4
70,000
19
32,700
13
24,200
14
24,900
N/A
91,400
N/A
**
N/A
110,500
8
1,000
52
38,700
9
12,400
16
8,604
9,559,200
*AQH is an abbreviation for Average Quarter Hour indicating the average number of persons in a demographic group
listening to a particular radio station for at least five minutes during an average 15-minute segment of a given day-part the snapshot of an audience. Strauss Radio Strategies, Inc. provides figures for a 12+ audience, based on ratings
surveys by the Nielsen Company.
** Sirius XM does not subscribe to Nielsen Audio ratings; however it has more than 25+ million subscribers.
Safe Kids Worldwide

2015 Safe Kids Medicine
Safety RMT, ANR &
Ground Tour
Radio
Interview Breakdown by Market (Reach)
Radio Outlet
Format
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
News/Talk
News/Talk
News/Talk
National News Net
Statewide News Net
National News Net
National News Net
Satellite Talk
Statewide News Net
News/Talk
News/Talk
News/Talk
News/Talk
News/Talk
News/Talk
Statewide News Net
WYAY-FM
KOA-AM
WTIC-AM
24/7 Newsource
24/7 Newsource
ABC Radio Network
North Carolina State Net
WNPV-AM
KAZM-AM
KTAR-AM
KGO-AM
KIQI-AM/KATD-AM
KOMO-AM

Reach
Atlanta, GA
Denver, CO
Hartford, CT
National
Illinois
National
National
National
North Carolina
Philadelphia, PA
Phoenix, AZ
Phoenix, AZ
San Francisco, CA
San Francisco, CA
Seattle, WA
Tennessee
Affiliates
Format
Rank
1
1
1
3,000
138
3,000
2,200
N/A
181
1
1
1
1
1
1
76
2
1
1
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
2
1
1
2
N/A
Market
Rank
AQH*
9
12,400
19
32,700
52
38,700
N/A 3,000,000
N/A
90,000
N/A 3,000,000
N/A 3,000,000
N/A
**
N/A
91,400
8
1,000
14
1,400
14
24,900
4
62,000
4
70,000
13
24,200
N/A
110,500
16
8,604
9,559,200
Safe Kids Worldwide

Radio
Radio Outlet
1. ABC Radio Network

3,000,000
2. 24/7 Newsource
3. 24/7 Newsource
4. Tennessee Radio Network
5. North Carolina State Net
6. Illinois News Connection
7. KIQI-AM/KATD-AM
8. KGO-AM
9. WTIC-AM
10. KOA-AM
11. KTAR-AM
12. KOMO-AM
13. WYAY-FM
14. KAZM-AM
15. WNPV-AM
16. Sirius XM/Doctors Radio
Interview Breakdown by Audience Size (AQH)

Affiliates
Format
Rank
Market
Rank
National
2,200
N/A
N/A
National
National
Tennessee
North Carolina
Illinois
San Francisco, CA
San Francisco, CA
Hartford, CT
Denver, CO
Phoenix, AZ
Seattle, WA
Atlanta, GA
Phoenix, AZ
Philadelphia, PA
National
3,000
3,000
76
181
138
1
1
1
1
1
1
1
1
1
N/A
N/A
N/A
N/A
N/A
N/A
1
1
1
1
2
2
2
N/A
N/A
N/A
N/A 3,000,000
N/A 3,000,000
N/A
110,500
N/A
91,400
N/A
90,000
4
70,000
4
62,000
52
38,700
19
32,700
14
24,900
13
24,200
9
12,400
14
1,400
8
1,000
N/A
**
Format
Reach
National News Net

National News Net
National News Net
Statewide News Net
Statewide News Net
Statewide News Net
News/Talk
News/Talk
News/Talk
News/Talk
News/Talk
News/Talk
News/Talk
News/Talk
News/Talk
Sirius Talk

AQH*
16
8,604
9,559,200
Safe Kids Worldwide

Television
1.
2.
3.
4.
Interview Breakdown by Outlet
Television Outlet
Format
Reach
CNN News Source

Fox News Edge
NBC News Channel
Telemundo
National Feeder
National Feeder
National Feeder
National Spanish
National
National
National
National

Network
CNN
Fox
NBC
Telemundo
4
N/A
3,463,806
Safe Kids Worldwide

2015 Safe Kids Medicine
Safety RMT, ANR &
Ground Tour
Presented to Martha Wilcox
of Safe Kids Worldwide
Television
Television Outlet
1. CNN News Source

2. Fox News Edge
3. NBC News Channel
4. Telemundo
Interview Breakdown by Market (Reach)
Format
Reach
National Feeder
National Feeder
National Feeder
National
National
National
National
National

Network
CNN
Fox
NBC
Telemundo
4
N/A
3,463,806
Safe Kids Worldwide

Television
1.
2.
3.
4.
Interview Breakdown by Audience Size (AQH)
Television Outlet
Format
Reach
CNN News Source

Fox News Edge
NBC News Channel
Telemundo
National Feeder
National Feeder
National Feeder
National
National
National
National
National

Network
CNN
Fox
NBC
Telemundo
4
N/A
3,463,806
Safe Kids Worldwide

Screenshot from TODAY.com Website
Safe Kids Worldwide

Screenshot from TODAY.com Website
Safe Kids Worldwide

Screenshot from Public News Service Website
Safe Kids Worldwide

Entry #1
KOMO 4 News
March 18, 2015 8:42 AM EDT
Local Broadcast Time: 5:42 AM PDT
KOMO (ABC) DMA: 14 Seattle, WA
Entry #2
17 News at Noon
March 18, 2015 3:10 PM EDT
Local Broadcast Time: 12:10 PM PDT
KGET (NBC) DMA: 127 Bakersfield, CA
Entry #3
WAVY News 10
March 18, 2015 5:41 PM EDT
Local Broadcast Time: 5:41 PM EDT
WAVY (NBC) DMA: 42 Norfolk, VA
Entry #4
17 News at 5
March 18, 2015 8:25 PM EDT
KGET (NBC) DMA: 127 Bakersfield, CA
Entry #5
KSBY News at 6:30
March 18, 2015 9:43 PM EDT
KSBY (NNC) DMA: 123 Santa Barbara, CA
Entry #6
WAVY News 10 at 4
March 18, 2015 4:40 PM EDT
Local Broadcast Time: 4:40 PM EDT
WAVY (NBC) DMA: 42 Norfolk, VA
Entry #7
WOWT 6 News Live at 5
March 18, 2015 6:18 PM EDT
Local Broadcast Time: 5:18 PM CDT
WOWT (NBC) DMA: 74 Omaha, NE
Entry #8
Un Nuevo Da
March 26, 2015 7:30 AM EDT
Local Broadcast Time: 7:30 AM EDT
WNJU (Telemundo) DMA: 1 New York, NY
Entry #9
KBJR 6 and Range 11 News at Five
March 19, 2015 6:14 PM EDT
Local Broadcast Time: 5:14 PM CDT
KBJR (NBC) DMA: 139 Duluth, MN

2015 Safe Kids Worldwide Medicine Safety Final Report - Updated Chart

Enviado por

Dados do documento

Descrição original:

Título original

Direitos autorais

Formatos disponíveis

Compartilhar este documento

Compartilhar ou incorporar documento

Opções de compartilhamento

Você considera este documento útil?

Este conteúdo é inapropriado?

Direitos autorais:

Formatos disponíveis

2015 Safe Kids Worldwide Medicine Safety Final Report - Updated Chart

Enviado por

Direitos autorais:

Formatos disponíveis

Safe Kids Worldwide

Safe Kids Worldwide

Safe Kids Worldwide

Monday, March 16, 2015

Tuesday, March 17, 2015

Tuesday, March 17, 2015

Tuesday, March 17, 2015

Tuesday, March 17, 2015

Wednesday, March 18, 2015

Wednesday, March 18, 2015

Wednesday, March 18, 2015

Wednesday, March 18, 2015

Wednesday, March 18, 2015

Wednesday, March 18, 2015

Wednesday, March 18, 2015

Wednesday, March 18, 2015

Wednesday, March 18, 2015

Thursday, March 19, 2015

Safe Kids Worldwide

Tuesday, March 17, 2015

Tuesday, March 17, 2015

Tuesday, March 17, 2015

Thursday, March 26, 2015

Safe Kids Worldwide

Interview Breakdown by Outlet

National News Net

TOTAL NUMBER OF INTERVIEWS:

Safe Kids Worldwide

Interview Breakdown by Market (Reach)

TOTAL NUMBER OF INTERVIEWS:

Safe Kids Worldwide

1. ABC Radio Network

Interview Breakdown by Audience Size (AQH)

National News Net

TOTAL NUMBER OF INTERVIEWS:

Safe Kids Worldwide

Interview Breakdown by Outlet

CNN News Source

TOTAL NUMBER OF INTERVIEWS:

Safe Kids Worldwide

1. CNN News Source

Interview Breakdown by Market (Reach)

TOTAL NUMBER OF INTERVIEWS:

Safe Kids Worldwide

Interview Breakdown by Audience Size (AQH)

CNN News Source

TOTAL NUMBER OF INTERVIEWS:

Safe Kids Worldwide

Safe Kids Worldwide

Safe Kids Worldwide

Safe Kids Worldwide

Você também pode gostar