Annual Snapshot - 2013 - Marie

TRADE RESEARCH - ITC LTD.
Abhinav Nair
Aman Oberoi
Marie
This Segment Note would give a deep dive into category drivers companies, brands, price points, channel, pop group, states et al
Index
All India Scenario
Page 1
Overview
Which are Key contributing Pop Groups?
Is the contribution of a non grocery Channel significant?
Which are the Key Contributing & Growing states?
Competitive Scenario - India
Page 1A
Which are the top 80% contributing companies at AI U+R level ?
Other Major Players
Brand Performance of Major Companies
States & Metros Analysis
Page 2 - 74
North Zone
East Zone
West Zone
South Zone
West Bengal
Kolkata
Tamil Nadu
Chennai
Maharashtra
Mumbai
Pune
Assam NE EW
Orissa
Karmataka
Bangalore
Bihar
Andhra Pradesh
Hyderabad
Uttar Pradesh
Delhi + NCR
Kerala
Gujarat
Ahmedabad
Pun EW
Rajasthan
Haryana
Madhaya Pradesh
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58
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66
69
72
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6
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12
15
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20
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25
28
30
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35
38
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49
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Overview
Category/Segments
Biscuits
MAT Dec'12
19,997
Marie
2,186
Value (Rs Crores)

MAT Dec'13 Growth %
21,474
7.4%
2,411
10.3%
Salience
MAT Dec'12
2,298.6
11.2%
283.1
Volume (KTonnes)
MAT Dec'13
Growth %
2,155.4
-6.2%
Which are the Key contributing Pop Groups?
270.7
Industry at 2411 crores. Accounts for 11.2% of value of the Biscuits Industry
Value Growth @ 10.3% and Volume De-Growth @ 4.4%
-4.4%
Is the contribution of a non grocery Channel significant?

Company
All India
Value (Rs. Crores)

MAT Dec'12 MAT Dec'13 Increment
BISCUITS
2186.3
2410.9
224.6
Grocery
1536.9
1704.8
167.9
70.7%
67.6%
Foods
224.7
226.9
2.1
9.4%
9.9%
Paan Plus
340.9
Chemist
13.0
Modern Stores
Urban India contributes to 57% of All India Sales(Dec 13 Data) with Metro accounting for 23%
Rural contributes 43% and is growing @ 10.7% while Metro's growth @ 6.3% is the slowest
ROU to watch out for as contributes 20% with growth of 14.2%
Split
70.7
384.6
15.5
79.2
43.6
2.5
8.4
Growth %
10.3%
16.0%
0.6%
3.3%
17.7%
0.6%
4.2%
10.9%
12.8%
19.1%
0.9%
11.9%
Grocery largest contributing segment @ 70.7%. Split more skewed than BI where the salience is 67.6%
Paan Plus less salient @ 16% as compared to its 17.7% contribution of Biscuits value
Growth rates steady throughout. Therefore channel to focus remains the grocery channel
Which are the Key Contributing & Growing states?
States
All India
West Bengal
Value (Rs. Crores)

MAT Dec'12
MAT Dec'13
2186.3
2410.9
10.3%
582.6
593.1
1.8%
Tamil Nadu
Maharashtra
Assam NE EW
337.8
296.0
191.0
365.8
307.9
225.1
Andhra Pradesh
JharKhand
Uttar Pradesh
Delhi + NCR
88.2
45.6
42.7
38.9
100.3
51.6
46.2
43.9
Orissa
Karmataka
Bihar
Kerala
Gujarat
Pun EW
Rajasthan
Haryana
Madhaya Pradesh
Chattisgarh
Uttaranchal
Growth %
159.8
145.4
114.2
40.9
31.9
19.4
21.6
13.5
12.7
8.5
3.9
211.6
187.1
119.4
40.9
35.5
25.2
21.3
17.3
13.3
10.1
5.5
Salience
224.6
24.6%
8.3%
4.0%
17.9%
15.2%
12.8%
9.3%
13.7%
13.3%
8.2%
12.9%
4.2%
2.1%
1.9%
1.8%
32.4%
28.7%
4.5%
-0.1%
11.4%
29.9%
-1.4%
27.6%
4.7%
18.6%
39.3%
Value (Cr)
Increment
8.8%
7.8%
5.0%
1.7%
1.5%
1.0%
0.9%
0.7%
0.6%
0.4%
0.2%
10.5
28.0
11.8
34.2
51.8
41.7
5.2
12.1
6.0
3.5
5.0
0.0
3.6
5.8
-0.3
3.7
0.6
1.6
1.5
Handlers (Lac) (on total Cream)

Dec'12
Dec'13
Increment
29.8
30.4
0.6
4.1
4.2
0.0
3.2
3.1
2.8
3.5
3.2
2.9
0.3
0.1
0.1
1.9
1.0
2.2
0.6
2.2
1.0
1.8
0.6
0.3
0.0
-0.3
0.0
2.1
1.9
2.5
0.7
1.0
0.7
0.5
0.3
0.6
0.5
0.2
2.2
2.1
2.4
0.7
1.0
0.7
0.5
0.3
0.6
0.4
0.2
0.1
0.2
0.0
-0.1
0.0
0.0
0.1
0.0
0.0
-0.1
0.1
Legend
States with high incremental sales and sizeable contribution constitute 41%
of industry and 155.6 crores of 224.6 crores incremental sales i.e 69% of
incremental sales
States with high contribution to industry but low growth. WB &
Maharashtra account for 37.4% of industry but have seen incremental sales
of 22.3 crores i.e 10%
Though contribution is low, these states are important with respect to ITC's
strategic goals and existing performance.
As the states in green, yellow & orange constitute 96% of value sales of India, we
will henceforth focus on pop groups of these states only
Which are the top 80% contributing companies at AI U+R level ?

Value (Rs. Crores)
MAT Dec'12
MAT Dec'13 Increment
Company
Marie
2186.3
Britannia Inds
974.4
ITC
Saj Inds
Parle Prods
Raja Udyog Pvt Ltd
Jaya Industries P Ltd
Others
216.9
176.7
187.3
128.4
75.0
427.5
2410.9
1107.4
243.0
202.0
202.0
137.4
68.4
450.7
224.6
133.0
26.1
25.3
14.7
9.0
-6.6
23.2
Growth %
10.3%
13.6%
12.0%
14.3%
7.8%
7.0%
-8.8%
5.4%
Other Major Players
MS_Value
MAT Dec'12
MAT Dec'13
44.6%
9.9%
8.1%
8.6%
5.9%
3.4%
19.6%
Company
Marie
Others
45.9%
10.1%
8.4%
8.4%
5.7%
2.8%
18.7%
Anmol Bakers
Surya Food & Agro
Priya Food Products
Rupnagar Food Product
Murarka Biscuits
D K Baking Pvt Ltd
Value (Rs. Crores)

MAT Dec'12
2186.3
427.5
48.5
41.2
22.1
16.2
11.8
10.5
2410.9
450.7
66.4
41.0
21.1
19.9
16.2
14.0
224.6
23.2
17.9
-0.2
-1.0
3.7
4.4
3.5
Growth %
10.3%
5.4%
MS_Value
MAT Dec'12
MAT Dec'13
19.6%
36.8%
-0.5%
-4.6%
22.9%
37.5%
33.4%
2.2%
1.9%
1.0%
0.7%
0.5%
0.5%
Decoding Britannia: Britannia has added 133 crore, gaining market share from 44.6% to 45.9%. Incremental dealers of 1.03 Lakh
Brand
Marie
Britannia Inds
MARIE GOLD REGULAR
VITA MARIE GOLD
TIGER CHAI BISKOOT
VITA MARIE HONEY OATS
Value (Rs. Crores)

MAT Dec'12
2186.3
2410.9
224.6
Share
974.4
818.9
145.4
4.4
5.7
1107.4
925.8
178.1
3.2
0.3
133.0
106.9
32.7
-1.2
-5.4
45.9%
83.6%
16.1%
0.3%
0.0%
Growth %
13.6%
13.1%
22.5%
-27.9%
-94.7%
10.3%
MS_Value
MAT Dec'12
MAT Dec'13
44.6%
37.5%
6.6%
0.2%
0.3%
45.9%
38.4%
7.4%
0.1%
0.0%
Brand
2981.2
Britannia Inds
MARIE GOLD REGULAR
VITA MARIE GOLD
TIGER CHAI BISKOOT
1632.2
1572.7
304.7
21.1
13.9
Marie
Dec'12
Handlers (000)
Dec'13
3044.7
1735.3
1666.4
333.1
14.8
0.8
Increment
63.4
103.0
93.8
28.4
-6.2
-13.1
Dec'12
100.0
WTD
75.1
72.9
26.1
0.8
1.2
Dec'13
100.0
77.0
75.0
28.4
0.5
0.0
Decoding Parle: Parle has added 14.7 crore, dropping market share from 8.6% to 8.4%. Decremental dealers of 38.8 Thousand
Brand
Marie
Parle Prods
Parle Marie
Parle Digestive Marie
Parle Marie Choice
Parle Assorted
Value (Rs. Crores)

MAT Dec'12
2186.3
2410.9
224.6
Share
187.3
180.6
6.0
0.6
0.1
202.0
190.8
8.9
1.7
0.7
14.7
10.1
2.9
1.1
0.6
8.4%
94.4%
4.4%
0.8%
0.3%
Growth %
7.8%
5.6%
49.1%
182.3%
535.6%
10.3%
MS_Value
MAT Dec'12
MAT Dec'13
8.6%
8.3%
0.3%
0.0%
0.0%
8.4%
7.9%
0.4%
0.1%
0.0%
Brand
2981.2
Parle Prods
Parle Marie
Parle Digestive Marie
Parle Marie Choice
Parle Assorted
659.9
646.7
37.1
1.4
0.1
Marie
Dec'12
Handlers (000)
Dec'13
3044.7
621.1
598.6
64.7
1.9
0.1
Increment
63.4
-38.8
-48.1
27.6
0.6
0.0
Dec'12
100.0
WTD
33.2
32.6
4.2
0.3
0.3
Dec'13
100.0
29.8
27.9
6.8
1.6
0.3
Decoding ITC: ITC has added 26.1 crore, gaining market share from 9.9% to 10.1%. Incremental dealers of 18.8 Thousand
Brand
Marie
ITC
Sunfeast Marie Light
Sunfeast Marie Light Orange
Sunfeast Marie Light Oats
Value (Rs. Crores)

MAT Dec'12
2186.3
2410.9
224.6
Share
216.9
147.2
36.7
32.9
243.0
165.7
42.5
34.8
26.1
18.5
5.7
1.9
10.1%
68.2%
17.5%
14.3%
Growth %
12.0%
12.6%
15.6%
5.7%
10.3%
MS_Value
MAT Dec'12
MAT Dec'13
9.9%
6.7%
1.7%
1.5%
10.1%
6.9%
1.8%
1.4%
Brand
2981.2
ITC
Sunfeast Marie Light
Sunfeast Marie Light Orange
Sunfeast Marie Light Oats
565.1
498.4
236.0
179.7
Marie
Dec'12
Handlers (000)
Dec'13
3044.7
583.9
541.1
188.3
154.6
Increment
63.4
18.8
42.7
-47.7
-25.1
Dec'12
100.0
WTD
31.4
28.8
18.2
16.2
Dec'13
100.0
31.8
29.9
16.8
14.8
Decoding Saj Inds: Saj Inds has added 25.3 crore, gaining market share from 8.1% to 8.4%. Rise in dealers 16.7 Thousand
Brand
Marie
Saj Inds
Bisk Farm Marie
Value (Rs. Crores)

MAT Dec'12
2186.3
2410.9
224.6
176.7
202.0
25.3
176.7
202.0
25.3
Share
8.4%
100.0%
Growth %
10.3%
14.3%
14.3%
MS_Value
MAT Dec'12
MAT Dec'13
8.1%
8.1%
8.4%
8.4%
Brand
Marie
Saj Inds
Bisk Farm Marie
Dec'12
2981.2
347.3
347.3
Handlers (000)
Dec'13
3044.7
364.0
364.0
Increment
63.4
16.7
16.7
Dec'12
100.0
21.7
21.7
WTD
Dec'13
100.0
22.3
22.3
18.7%
2.8%
1.7%
0.9%
0.8%
0.7%
0.6%
North Zone: Rs. 149 Cr @ 6.2% contribution to All India, growing @ 13.3%
Which are the key contributing and growing markets?
Company
M Brand
MS Val
Wtd Dist (Seg)
MAT Dec'12 MAT Dec'13 Dec'12 Dec'13
MARIE GOLD
BRITANNIA INDS
46.1
48.3
73.0
77.0
PRIYAGOLD
SURYA FOOD & AGRO
18.1
15.9
37.3
38.9
PARLE
PARLE PRODS
14.8
13.1
42.5
39.7
SUNFEAST MARIE LIGHT I T C
9.7
11.1
34.2
37.9
MCVITIES
UNITED BISCUITS PVT LTD
2.9
2.4
16.5
16.2
DIVSS
SHAKTI BHOG FOODS
0.5
1.7
6.6
6.5
KROWN
KROWN
1.3
1.6
2.6
2.1
RAJA
RAJA UDYOG PVT LTD
0.9
1.2
1.2
2.4
CREMICA
MRS BECTOR FOOD SPECIALIST
1.2
1.1
4.5
3.8
BONN
BONN FOODS INDS
0.8
0.9
3.1
2.1
Which are the key contributing and growing brands in these pop groups?
Sales Value
Value Sales (Cr)
Brand
MARIE GOLD REGULAR

PRIYAGOLD MARIE LITE
PARLE MARIE
SUNFEAST MARIE LIGHT
SUNFEAST MARIE LIGHT ORANGE
MCVITIES
SUNFEAST MARIE LIGHT OATS
DIVSS
KROWN MARIE
PARLE DIGESTIVE MARIE
VITA MARIE GOLD
RAJA MARIE
Brand
MARIE GOLD REGULAR

DIVSS
KROWN MARIE
PATANJALI
RAJA MARIE
CREMICA
CREMICA MARIE
MARIE
MARIE
Urban
Value (Cr) % Split
Company
BRITANNIA INDS
SURYA FOOD & AGRO
PARLE PRODS
ITC
ITC
ITC
SHAKTI BHOG FOODS
KROWN
PARLE PRODS
BRITANNIA INDS
RAJA UDYOG PVT LTD
126.7
49.8%
15.1%
10.8%
7.1%
2.8%
2.7%
2.5%
1.4%
0.7%
1.5%
1.4%
0.5%
Incremental Value
Company
BRITANNIA INDS
ITC
SHAKTI BHOG FOODS
KROWN
PATANJALI BISCUITS PVT LTD
RAJA UDYOG PVT LTD
PARLE PRODS
ITC
ITC
CREMICA AGRO FOODS
63.0
19.1
13.7
9.0
3.6
3.4
3.1
1.8
0.9
1.9
1.8
0.6
100%
Brands which have recorded a 5% share in any pop group have been highlighted for further price point wise analysis
Metro
Value (Cr) % Split
61.7
33.1
9.1
4.5
5.2
1.9
1.3
1.7
0.7
0.3
0.9
1.1
0.2
100%
53.6%
14.8%
7.3%
8.5%
3.2%
2.2%
2.8%
1.2%
0.6%
1.4%
1.8%
0.4%
TC1
Value (Cr) % Split
39.3
19.1
5.3
5.3
2.4
1.1
1.6
1.0
0.3
0.3
0.7
0.6
0.1
100%
48.5%
13.6%
13.4%
6.2%
2.8%
4.0%
2.5%
0.9%
0.8%
1.7%
1.5%
0.3%
ROU
Value (Cr) % Split
25.7
10.9
4.6
4.0
1.3
0.6
0.5
0.4
0.8
0.2
0.4
0.1
0.3
100%
42.3%
18.0%
15.5%
5.0%
2.2%
1.9%
1.6%
2.9%
0.7%
1.5%
0.4%
1.0%
Rural
Value (Cr) % Split
22.4
7.1
4.5
3.3
0.5
0.2
0.2
0.2
0.7
1.5
0.0
0.1
1.2
100%
31.5%
20.2%
14.8%
2.0%
0.8%
0.7%
0.9%
3.3%
6.5%
0.2%
0.5%
5.5%
Incremental Value Sales (Cr)

Urban
Metro
TC1
ROU
Rural
Value (Cr) Growth % Value (Cr) Growth % Value (Cr) Growth % Value (Cr) Growth % Value (Cr) Growth %
13.8
10.2
2.4
1.3
0.1
0.6
0.0
0.9
0.6
0.6
0.5
0.4
12.2%
19.2%
36.4%
281.5%
20.1%
391.5%
8.5%
80.1%
18.3%
24.4%
77.9%
363.2%
8.5
5.3
1.6
0.6
0.0
0.0
0.1
0.3
0.4
0.4
0.2
0.1
16.0%
19.2%
42.4%
569.4%
12.5%
271.7%
66.0%
45.5%
27.5%
28.8%
129.4%
951.5%
1.9
3.0
0.3
0.2
0.0
0.3
-0.1
0.4
-0.1
0.0
0.0
0.2
5.2%
19.0%
12.2%
242.5%
11.7%
540.4%
-36.5%
150.8%
-12.1%
5.2%
15.2%
562.1%
3.3
1.8
0.6
0.5
0.1
0.3
0.0
0.2
0.3
0.2
0.3
0.1
14.9%
19.8%
77.7%
179.4%
60.2%
330.8%
11.9%
89.8%
103.8%
76.5%
141.5%
141.1%
3.7
1.2
0.2
0.6
0.8
0.2
0.7
-0.2
0.0
-0.1
0.1
0.2
20.0%
20.7%
63.6%
545.9%
134.9%
1154.5%
118.3%
-79.0%
9.4%
-20.8%
24.8%
98.2%
In each pop group, the 4 brands which have added the most incremental sales are highlighted for further analysis
Page 2
Which are the key performing SKU's of the contributing & growing brands?
Brand
Company
Price Point
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
DIVSS
SHAKTI BHOG FOODS
KROWN MARIE
KROWN
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
PATANJALI
SURYA FOOD & AGRO
RAJA MARIE
RAJA UDYOG PVT LTD
ITC
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Metro
TC1
ROU
Rural
Value (L) % Split Value (L) % Split Value (L) % Split Value (L) % Split Value (L) % Split
1365.0
11%
6295.0
50%
766.0
6%
998.0
8%
2997.0
24%
237.0
2%
12658.0 100%
47.0
135.0
0.0
0.0
0.0
0.0
182.0
60.0
26.0
0.0
0.0
0.0
0.0
86.0
381.0
3358.0
22.0
139.0
2309.0
91.0
6300.0
177.0
865.0
0.0
264.0
67.0
0.0
1373.0
0.0
68.0
0.0
0.0
10.0
0.0
78.0
600.0
276.0
557.0
133.0
345.0
0.0
1911.0
48.0
15.0
0.0
0.0
0.0
0.0
63.0
0.0
551.0
72.0
256.0
0.0
16.0
895.0
26%
74%
0%
0%
0%
0%
100%
70%
30%
0%
0%
0%
0%
100%
6%
53%
0%
2%
37%
1%
100%
13%
63%
0%
19%
5%
0%
100%
0%
87%
0%
0%
13%
0%
100%
31%
14%
29%
7%
18%
0%
100%
76%
24%
0%
0%
0%
0%
100%
0%
62%
8%
29%
0%
2%
100%
639.0
3026.0
391.0
458.0
1527.0
107.0
6148.0
11.0
62.0
0.0
0.0
0.0
0.0
73.0
26.0
8.0
0.0
0.0
0.0
0.0
34.0
227.0
1791.0
8.0
49.0
1170.0
57.0
3302.0
58.0
275.0
0.0
89.0
25.0
0.0
447.0
0.0
5.0
0.0
0.0
0.0
0.0
5.0
277.0
72.0
278.0
60.0
226.0
0.0
913.0
21.0
1.0
0.0
0.0
0.0
0.0
22.0
0.0
315.0
38.0
165.0
0.0
9.0
527.0
10%
49%
6%
7%
25%
2%
100%
15%
85%
0%
0%
0%
0%
100%
76%
24%
0%
0%
0%
0%
100%
7%
54%
0%
1%
35%
2%
100%
13%
62%
0%
20%
6%
0%
100%
0%
100%
0%
0%
0%
0%
100%
30%
8%
30%
7%
25%
0%
100%
95%
5%
0%
0%
0%
0%
100%
0%
60%
7%
31%
0%
2%
100%
367.0
1833.0
223.0
360.0
1038.0
97.0
3918.0
8.0
26.0
0.0
0.0
0.0
0.0
34.0
19.0
14.0
0.0
0.0
0.0
0.0
33.0
94.0
911.0
8.0
60.0
799.0
32.0
1904.0
52.0
344.0
0.0
102.0
29.0
0.0
527.0
0.0
25.0
0.0
0.0
6.0
0.0
31.0
172.0
54.0
152.0
68.0
85.0
0.0
531.0
9.0
3.0
0.0
0.0
0.0
0.0
12.0
0.0
139.0
28.0
68.0
0.0
6.0
241.0
9%
47%
6%
9%
26%
2%
100%
24%
76%
0%
0%
0%
0%
100%
58%
42%
0%
0%
0%
0%
100%
5%
48%
0%
3%
42%
2%
100%
10%
65%
0%
19%
6%
0%
100%
0%
81%
0%
0%
19%
0%
100%
32%
10%
29%
13%
16%
0%
100%
75%
25%
0%
0%
0%
0%
100%
0%
58%
12%
28%
0%
2%
100%
355.0
1426.0
145.0
157.0
404.0
80.0
2567.0
29.0
47.0
0.0
0.0
0.0
0.0
76.0
14.0
5.0
0.0
0.0
0.0
0.0
19.0
59.0
654.0
5.0
29.0
330.0
11.0
1088.0
65.0
246.0
0.0
72.0
14.0
0.0
397.0
0.0
37.0
0.0
0.0
3.0
0.0
40.0
150.0
148.0
128.0
4.0
4.0
30.0
464.0
17.0
9.0
0.0
0.0
0.0
0.0
26.0
0.0
97.0
3.0
29.0
0.0
0.0
129.0
14%
56%
6%
6%
16%
3%
100%
38%
62%
0%
0%
0%
0%
100%
74%
26%
0%
0%
0%
0%
100%
5%
60%
0%
3%
30%
1%
100%
16%
62%
0%
18%
4%
0%
100%
0%
93%
0%
0%
8%
0%
100%
32%
32%
28%
1%
1%
6%
100%
65%
35%
0%
0%
0%
0%
100%
0%
75%
2%
22%
0%
0%
100%
829.0
1168.0
59.0
46.0
85.0
46.0
2233.0
37.0
38.0
0.0
0.0
0.0
0.0
75.0
90.0
56.0
0.0
0.0
0.0
0.0
146.0
109.0
499.0
0.0
16.0
80.0
0.0
704.0
74.0
250.0
0.0
7.0
1.0
0.0
332.0
0.0
22.0
0.0
0.0
0.0
0.0
22.0
274.0
105.0
59.0
4.0
0.0
10.0
452.0
105.0
17.0
0.0
0.0
0.0
0.0
122.0
0.0
41.0
0.0
3.0
0.0
0.0
44.0
37%
52%
3%
2%
4%
2%
100%
49%
51%
0%
0%
0%
0%
100%
62%
38%
0%
0%
0%
0%
100%
15%
71%
0%
2%
11%
0%
100%
22%
75%
0%
2%
0%
0%
100%
0%
100%
0%
0%
0%
0%
100%
61%
23%
13%
1%
0%
2%
100%
86%
14%
0%
0%
0%
0%
100%
0%
93%
0%
7%
0%
0%
100%
Company
Brand
Price Point
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
DIVSS
SHAKTI BHOG FOODS
KROWN MARIE
KROWN
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
PATANJALI
SURYA FOOD & AGRO
RAJA MARIE
RAJA UDYOG PVT LTD
ITC
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

TC1
ROU
Urban
Metro
Rural
Increment (L) % Growth Increment (L) % Growth Increment (L) % Growth Increment (L) % Growth Increment (L) % Growth
142.0
665.0
-261.0
123.0
670.0
38.0
1377.0
35.0
99.0
0.0
0.0
0.0
0.0
134.0
-10.0
25.0
0.0
0.0
0.0
0.0
15.0
107.0
485.0
-102.0
130.0
307.0
86.0
1013.0
15.0
-162.0
0.0
10.0
65.0
-2.0
-74.0
0.0
52.0
0.0
0.0
10.0
0.0
62.0
86.0
-48.0
-108.0
-194.0
211.0
0.0
-53.0
1.0
5.0
0.0
0.0
0.0
0.0
6.0
0.0
156.0
29.0
45.0
0.0
7.0
237.0
12%
12%
-25%
14%
29%
19%
12%
292%
275%
279%
-14%
2500%
21%
39%
17%
-82%
1444%
15%
1720%
19%
9%
-16%
4%
3250%
-100%
-5%
325%
388%
17%
-15%
-16%
-59%
157%
-3%
2%
50%
11%
39%
67%
21%
78%
36%
134.0
457.0
-133.0
68.0
260.0
57.0
843.0
9.0
53.0
0.0
0.0
0.0
0.0
62.0
-4.0
8.0
0.0
0.0
0.0
0.0
4.0
72.0
303.0
-18.0
43.0
73.0
54.0
527.0
4.0
-59.0
-2.0
-5.0
25.0
-1.0
-38.0
0.0
4.0
0.0
0.0
0.0
0.0
4.0
70.0
-18.0
-76.0
-107.0
138.0
0.0
7.0
7.0
1.0
0.0
0.0
0.0
0.0
8.0
0.0
97.0
8.0
50.0
0.0
4.0
159.0
27%
18%
-25%
17%
21%
114%
16%
450%
589%
564%
-13%
13%
46%
20%
-69%
717%
7%
1800%
19%
7%
-18%
-100%
-5%
-100%
-8%
400%
400%
34%
-20%
-21%
-64%
157%
1%
50%
57%
44%
27%
43%
80%
43%
-15.0
125.0
-96.0
-40.0
238.0
-14.0
198.0
6.0
18.0
0.0
0.0
0.0
0.0
24.0
-10.0
14.0
0.0
0.0
0.0
0.0
4.0
22.0
101.0
-15.0
34.0
137.0
28.0
307.0
1.0
-34.0
-16.0
-3.0
27.0
0.0
-25.0
0.0
20.0
0.0
0.0
6.0
0.0
26.0
21.0
-24.0
-15.0
-81.0
52.0
0.0
-47.0
-5.0
-2.0
0.0
0.0
0.0
0.0
-7.0
0.0
16.0
16.0
-11.0
0.0
4.0
25.0
-4%
7%
-30%
-10%
30%
-13%
5%
300%
225%
240%
-34%
14%
31%
12%
-65%
131%
21%
700%
19%
2%
-9%
-100%
-3%
1350%
-5%
400%
520%
14%
-31%
-9%
-54%
158%
-8%
-36%
-40%
-37%
13%
133%
-14%
200%
12%
20.0
115.0
-56.0
81.0
145.0
28.0
333.0
21.0
28.0
0.0
0.0
0.0
0.0
49.0
3.0
4.0
0.0
0.0
0.0
0.0
7.0
11.0
78.0
-43.0
29.0
93.0
11.0
179.0
8.0
-67.0
0.0
35.0
14.0
0.0
-10.0
0.0
28.0
0.0
0.0
3.0
0.0
31.0
-6.0
-7.0
-10.0
-15.0
4.0
18.0
-16.0
-2.0
5.0
0.0
0.0
0.0
0.0
3.0
0.0
42.0
3.0
12.0
0.0
0.0
57.0
6%
9%
-28%
107%
56%
54%
15%
263%
147%
181%
27%
400%
58%
23%
14%
-90%
39%
20%
14%
-21%
95%
-2%
311%
344%
-4%
-5%
-7%
-79%
150%
-3%
-11%
125%
13%
76%
71%
79%
233.0
169.0
-81.0
32.0
8.0
5.0
366.0
37.0
27.0
0.0
0.0
0.0
0.0
64.0
30.0
54.0
0.0
0.0
0.0
0.0
84.0
16.0
108.0
-32.0
16.0
11.0
0.0
119.0
12.0
-17.0
-12.0
1.0
1.0
0.0
-15.0
0.0
20.0
0.0
0.0
0.0
0.0
20.0
79.0
-17.0
-31.0
3.0
-2.0
9.0
41.0
51.0
15.0
0.0
0.0
0.0
0.0
66.0
0.0
14.0
0.0
3.0
0.0
0.0
17.0
Page 3
39%
17%
-58%
229%
10%
12%
20%
245%
582%
50%
2700%
135%
17%
28%
-100%
16%
20%
19%
-6%
-100%
17%
-4%
1000%
1000%
41%
-14%
-34%
300%
-100%
900%
10%
94%
750%
118%
52%
63%
What is the distribution scenario for these brands in these pop groups?
Brand
MARIE GOLD REGULAR

DIVSS
KROWN MARIE
PATANJALI
RAJA MARIE
CREMICA
CREMICA MARIE
Brand
MARIE GOLD REGULAR

DIVSS
KROWN MARIE
PATANJALI
RAJA MARIE
CREMICA
CREMICA MARIE
Company
BRITANNIA INDS
ITC
SHAKTI BHOG FOODS
KROWN
RAJA UDYOG PVT LTD
PARLE PRODS
ITC
ITC
CREMICA AGRO FOODS
Company
BRITANNIA INDS
ITC
SHAKTI BHOG FOODS
KROWN
RAJA UDYOG PVT LTD
PARLE PRODS
ITC
ITC
CREMICA AGRO FOODS
Urban
Q412
Q413
79.3
34.5
6.8
1.9
2.9
0.9
10.2
25.6
20.4
3.3
0.4
82.0
40.4
7.3
1.2
2.2
1.7
23.6
26.8
25.2
4.1
0.8
Metro
Q412
Q413
87.5
44.0
6.1
2.2
1.3
0.6
14.2
35.3
27.8
1.3
0.1
86.0
48.8
9.3
1.4
0.6
0.7
23.2
31.6
28.8
1.8
0.2
WTD
TC1
Q412
Q413
78.5
37.7
6.0
2.0
1.1
1.1
7.9
22.8
19.4
3.7
0.8
82.6
39.1
3.7
1.3
5.5
0.7
26.4
26.8
27.9
5.7
0.9
ROU
Q412
Q413
63.7
10.9
9.3
1.0
8.3
1.4
5.1
9.5
6.5
6.7
0.8
70.8
20.7
7.4
0.6
1.3
5.6
20.3
14.5
11.8
7.9
2.5
Rural
Q412
Q413
34.1
1.9
5.8
2.6
0.2
3.3
2.9
2.3
2.0
4.1
1.6
47.2
4.7
2.1
6.1
1.3
6.3
3.2
3.2
2.5
1.6
1.2
Dealer ('000)
Urban
Metro
TC1
ROU
Rural
Dealer Increment Dealer Increment Dealer Increment Dealer Increment Dealer Increment
150.7
39.5
11.1
8.3
2.7
5.9
15.3
16.2
17.1
2.6
2.6
2.7
3.9
-1.6
-1.2
-0.1
-1.8
8.4
-2.6
2.6
0.3
1.1
72.5
22.3
6.2
4.7
0.2
1.8
5.9
9.1
8.5
0.5
0.2
0.0
2.6
2.3
-0.1
-0.3
-0.2
2.7
-2.2
-0.6
0.0
0.2
46.7
12.2
2.8
1.9
1.4
1.1
5.3
5.3
5.7
1.2
0.5
3.3
-1.5
-2.0
-1.6
0.9
-2.9
3.3
-0.6
1.5
0.0
-0.3
31.5
5.1
2.1
1.7
1.1
3.1
4.1
1.8
2.9
0.9
1.9
-0.6
2.8
-2.0
0.4
-0.6
1.4
2.4
0.2
1.7
0.2
1.2
47.6
5.0
4.0
21.2
2.5
14.4
1.3
1.8
1.9
1.2
2.9
4.0
2.7
-0.1
6.2
1.0
5.4
-1.3
-3.2
-2.8
-0.4
1.0
Page 4
East Zone: Rs. 1201 Cr @ 49.8% contribution to All India, growing @ 9.8%
Company
M Brand
MS Val
Wtd Dist (Seg)
MARIE GOLD
BRITANNIA INDS
32.8
35.8
67.0
70.1
BISK FARM
SAJ INDS
15.5
15.5
41.6
42.1
RAJA
RAJA UDYOG PVT LTD
11.6
11.3
31.5
31.5
ANMOL
ANMOL BAKERS
4.4
5.5
21.2
24.2
JAYA
JAYA INDUSTRIES P LTD
6.2
4.9
15.9
14.6
PARLE
PARLE PRODS
4.5
4.6
19.6
15.9
PRIYA
PRIYA FOOD PRODUCTS
2.0
1.8
10.1
9.1
RUP NAGAR
RUPNAGAR FOOD PRODUCT
1.5
1.7
6.3
6.3
NUTRIBAKE
D K BAKING PVT LTD
0.9
1.2
4.0
6.3
0.5
0.4
4.0
4.1
Sales Value
Value Sales (Cr)
Brand
MARIE GOLD REGULAR

BISK FARM MARIE
RAJA MARIE
VITA MARIE GOLD
ANMOL MARIE
JAYA MARIE
PARLE MARIE
PRIYA MARIE
RUP NAGAR
NUTRIBAKE
Brand
MARIE GOLD REGULAR

VITA MARIE GOLD
ANMOL MARIE
BISK FARM MARIE
RAJA MARIE
MIO
YOURS
MNOBEL
PARLE MARIE
RUP NAGAR
MARIE
MARIE
Company
BRITANNIA INDS
SAJ INDS
RAJA UDYOG PVT LTD
BRITANNIA INDS
ANMOL BAKERS
PARLE PRODS
PRIYA FOOD PRODUCTS
D K BAKING PVT LTD
ITC
Company
BRITANNIA INDS
BRITANNIA INDS
ANMOL BAKERS
SAJ INDS
RAJA UDYOG PVT LTD
MOHIT BAKERS PRIVATE LIMITED
YOURS FOOD PVT LTD
MADHUMITA FOOD INDUSTRIES
PARLE PRODS
ITC
Urban
Value (Cr) % Split
480.7
100%
171.1
35.6%
88.5
18.4%
45.7
9.5%
42.2
8.8%
25.1
5.2%
11.8
2.5%
23.5
4.9%
15.0
3.1%
2.6
0.5%
2.4
0.5%
3.1
0.7%
Incremental Value
Metro
Value (Cr) % Split
151.3
100%
56.2
28.2
15.0
1.8
10.0
4.0
8.8
11.4
0.5
0.6
0.4
37.2%
18.7%
9.9%
1.2%
6.6%
2.6%
5.8%
7.5%
0.3%
0.4%
0.3%
0.2
0.2%
TC1
Value (Cr) % Split
119.9
100%
48.1
23.7
8.1
14.3
4.5
3.1
7.2
1.4
0.3
0.4
1.6
40.1%
19.8%
6.8%
11.9%
3.8%
2.6%
6.0%
1.2%
0.2%
0.3%
1.4%
12.0
11.2%
ROU
Value (Cr) % Split
209.5
100%
66.8
36.5
22.6
26.2
10.6
4.7
7.5
2.2
1.8
1.4
1.1
31.9%
17.4%
10.8%
12.5%
5.1%
2.2%
3.6%
1.1%
0.9%
0.7%
0.5%
22.6
12.1%
Rural
Value (Cr) % Split
720.2
100%
169.6
98.2
89.3
46.8
40.8
46.8
29.7
6.0
17.3
11.5
1.0
23.5%
13.6%
12.4%
6.5%
5.7%
6.5%
4.1%
0.8%
2.4%
1.6%
0.1%
72.8
11.3%

Urban
Metro
TC1
ROU
Rural
34.8
16.8
12.0
2.8
11.9
3.3
-0.2
1.3
0.7
0.1
0.4
0.0
7.8%
10.9%
39.7%
12.6%
15.6%
7.7%
-25.0%
8224.7%
17540.4%
0.3%
19.1%
3.0%
1.2
0.2
0.8
3.2
0.2
-0.1
0.5
0.0
-0.7
-0.2
0.0
2.2%
13.1%
9.3%
12.8%
1.0%
-65.3%
19145.9%
0.0%
-7.8%
-23.0%
-12.6%
5.9
3.5
0.9
2.5
1.1
0.1
0.4
0.0
0.4
-0.1
0.0
14.1%
32.9%
26.2%
11.6%
16.1%
51.6%
6467.4%
0.0%
6.4%
-34.0%
73.1%
9.6
8.3
1.0
6.3
2.0
-0.2
0.5
0.6
0.4
0.7
0.0
16.8%
46.1%
10.7%
20.7%
9.7%
-37.8%
6077.6%
17114.2%
5.3%
63.5%
-39.3%
26.2
16.3
16.8
5.0
8.3
9.5
3.5
3.9
4.3
3.3
0.1
18.3%
53.2%
70.3%
5.4%
10.3%
374.9%
24754.0%
1938.4%
16.9%
23.5%
190.7%
Page 5
Brand
Company
Value Sales (Lakh)

Urban
Metro
ROU
Rural
TC1
Price Point
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
ANMOL MARIE
ANMOL BAKERS
BISK FARM MARIE
SAJ INDS
JAYA MARIE
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
PRIYA MARIE
PRIYA FOOD PRODUCTS
RAJA MARIE
RAJA UDYOG PVT LTD
ITC
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
947.0
6276.0
1424.0
3556.0
35074.0
764.0
48041.0
31.0
106.0
0.0
150.0
2218.0
0.0
2505.0
29.0
2095.0
0.0
857.0
5865.0
0.0
8846.0
33.0
77.0
117.0
692.0
259.0
0.0
1178.0
432.0
3071.0
34.0
168.0
12911.0
490.0
17106.0
104.0
215.0
0.0
46.0
1873.0
110.0
2348.0
16.0
35.0
0.0
0.0
1452.0
0.0
1503.0
11.0
67.0
151.0
40.0
4306.0
0.0
4575.0
0.0
148.0
1.0
155.0
0.0
9.0
313.0
2%
13%
3%
7%
73%
2%
100%
1%
4%
0%
6%
89%
0%
100%
0%
24%
0%
10%
66%
0%
100%
3%
7%
10%
59%
22%
0%
100%
3%
18%
0%
1%
75%
3%
100%
4%
9%
0%
2%
80%
5%
100%
1%
2%
0%
0%
97%
0%
100%
0%
1%
3%
1%
94%
0%
100%
0%
47%
0%
50%
0%
3%
100%
289.0
891.0
460.0
710.0
12345.0
422.0
15117.0
6.0
9.0
0.0
8.0
972.0
0.0
995.0
19.0
178.0
0.0
25.0
2602.0
0.0
2824.0
24.0
1.0
41.0
243.0
91.0
0.0
400.0
168.0
570.0
69.0
3.0
4486.0
326.0
5622.0
30.0
44.0
0.0
11.0
759.0
31.0
875.0
16.0
18.0
0.0
0.0
1105.0
0.0
1139.0
0.0
17.0
1.0
4.0
1480.0
0.0
1502.0
0.0
8.0
0.0
27.0
0.0
4.0
39.0
2%
6%
3%
5%
82%
3%
100%
1%
1%
0%
1%
98%
0%
100%
1%
6%
0%
1%
92%
0%
100%
6%
0%
10%
61%
23%
0%
100%
3%
10%
1%
0%
80%
6%
100%
3%
5%
0%
1%
87%
4%
100%
1%
2%
0%
0%
97%
0%
100%
0%
1%
0%
0%
99%
0%
100%
0%
21%
0%
69%
0%
10%
100%
200.0
2019.0
205.0
820.0
8569.0
169.0
11982.0
9.0
27.0
0.0
21.0
395.0
0.0
452.0
7.0
635.0
0.0
286.0
1444.0
0.0
2372.0
3.0
38.0
32.0
161.0
76.0
0.0
310.0
104.0
1054.0
7.0
21.0
3533.0
90.0
4809.0
42.0
85.0
0.0
18.0
524.0
50.0
719.0
1.0
6.0
0.0
0.0
135.0
0.0
142.0
0.0
9.0
32.0
4.0
769.0
0.0
814.0
0.0
76.0
1.0
79.0
0.0
6.0
162.0
2%
17%
2%
7%
72%
1%
100%
2%
6%
0%
5%
87%
0%
100%
0%
27%
0%
12%
61%
0%
100%
1%
12%
10%
52%
25%
0%
100%
2%
22%
0%
0%
73%
2%
100%
6%
12%
0%
3%
73%
7%
100%
1%
4%
0%
0%
95%
0%
100%
0%
1%
4%
0%
94%
0%
100%
0%
47%
1%
49%
0%
4%
100%
456.0
3360.0
819.0
1957.0
14177.0
163.0
20932.0
16.0
70.0
0.0
121.0
850.0
0.0
1057.0
4.0
1282.0
0.0
569.0
1796.0
0.0
3651.0
6.0
38.0
45.0
287.0
92.0
0.0
468.0
160.0
1449.0
17.0
85.0
4893.0
75.0
6679.0
31.0
88.0
0.0
9.0
598.0
28.0
754.0
0.0
10.0
0.0
0.0
211.0
0.0
221.0
11.0
40.0
119.0
33.0
2054.0
0.0
2257.0
0.0
63.0
0.0
47.0
0.0
0.0
110.0
2%
16%
4%
9%
68%
1%
100%
2%
7%
0%
11%
80%
0%
100%
0%
35%
0%
16%
49%
0%
100%
1%
8%
10%
61%
20%
0%
100%
2%
22%
0%
1%
73%
1%
100%
4%
12%
0%
1%
79%
4%
100%
0%
5%
0%
0%
95%
0%
100%
0%
2%
5%
1%
91%
0%
100%
0%
57%
0%
43%
0%
0%
100%
2879.0
12362.0
7024.0
8816.0
40454.0
464.0
71999.0
46.0
228.0
0.0
318.0
3487.0
0.0
4079.0
14.0
4596.0
0.0
1635.0
3574.0
0.0
9819.0
306.0
737.0
1165.0
1624.0
844.0
0.0
4676.0
471.0
4097.0
64.0
307.0
11814.0
205.0
16958.0
107.0
215.0
0.0
73.0
2459.0
119.0
2973.0
5.0
19.0
0.0
0.0
576.0
0.0
600.0
27.0
107.0
216.0
86.0
8498.0
0.0
8934.0
0.0
52.0
0.0
50.0
0.0
0.0
102.0
Brand
4%
17%
10%
12%
56%
1%
100%
1%
6%
0%
8%
85%
0%
100%
0%
47%
0%
17%
36%
0%
100%
7%
16%
25%
35%
18%
0%
100%
3%
24%
0%
2%
70%
1%
100%
4%
7%
0%
2%
83%
4%
100%
1%
3%
0%
0%
96%
0%
100%
0%
1%
2%
1%
95%
0%
100%
0%
51%
0%
49%
0%
0%
100%
Company
Value Sales (Lakh)

Urban
Metro
TC1
Rural
ROU
Price Point
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
ANMOL MARIE
ANMOL BAKERS
BISK FARM MARIE
SAJ INDS
JAYA MARIE
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
PRIYA MARIE
PRIYA FOOD PRODUCTS
RAJA MARIE
RAJA UDYOG PVT LTD
ITC
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
229.0
867.0
-914.0
-2035.0
4789.0
534.0
3470.0
31.0
83.0
0.0
129.0
39.0
0.0
282.0
0.0
187.0
-5.0
-470.0
1478.0
0.0
1190.0
-56.0
16.0
-15.0
-42.0
-171.0
0.0
-268.0
318.0
757.0
-495.0
-398.0
1085.0
405.0
1672.0
37.0
-108.0
0.0
-1061.0
1047.0
92.0
7.0
-35.0
-6.0
0.0
0.0
-81.0
0.0
-122.0
11.0
46.0
71.0
35.0
166.0
0.0
329.0
0.0
19.0
-2.0
2.0
-3.0
5.0
21.0
32%
16%
-39%
-36%
16%
232%
8%
361%
614%
2%
13%
0%
10%
-100%
-35%
34%
16%
-63%
26%
-11%
-6%
-40%
-19%
279%
33%
-94%
-70%
9%
476%
11%
55%
-33%
-96%
127%
511%
0%
-69%
-15%
-5%
-8%
219%
89%
700%
4%
8%
15%
-67%
1%
-100%
125%
7%
86.0
117.0
-244.0
-794.0
532.0
319.0
16.0
6.0
8.0
0.0
8.0
62.0
0.0
84.0
3.0
14.0
-1.0
7.0
297.0
0.0
320.0
-21.0
-2.0
-9.0
-45.0
-54.0
0.0
-131.0
136.0
156.0
-142.0
-2.0
-296.0
273.0
125.0
14.0
-27.0
0.0
-628.0
554.0
16.0
-71.0
-31.0
-2.0
0.0
0.0
-29.0
0.0
-62.0
0.0
10.0
1.0
4.0
1.0
0.0
16.0
0.0
0.0
-1.0
5.0
-3.0
1.0
2.0
42%
15%
-35%
-53%
5%
310%
0%
800%
7%
9%
19%
9%
-100%
39%
13%
13%
-47%
-67%
-18%
-16%
-37%
-25%
425%
38%
-67%
-40%
-6%
515%
2%
88%
-38%
-98%
270%
107%
-8%
-66%
-10%
-3%
-5%
143%
0%
1%
0%
-100%
23%
-100%
33%
5%
96.0
173.0
-165.0
-654.0
1649.0
112.0
1211.0
9.0
22.0
0.0
20.0
43.0
0.0
94.0
-1.0
-8.0
0.0
-164.0
419.0
0.0
246.0
-5.0
-1.0
1.0
32.0
-26.0
0.0
1.0
76.0
198.0
-66.0
-204.0
527.0
63.0
594.0
23.0
-57.0
0.0
-216.0
249.0
48.0
47.0
-1.0
-4.0
0.0
0.0
-51.0
0.0
-56.0
0.0
6.0
12.0
4.0
90.0
0.0
112.0
0.0
22.0
1.0
7.0
0.0
4.0
34.0
92%
9%
-45%
-44%
24%
196%
11%
440%
2000%
12%
26%
-13%
-1%
-36%
41%
12%
-63%
-3%
3%
25%
-25%
0%
271%
23%
-90%
-91%
18%
233%
14%
121%
-40%
-92%
91%
2400%
7%
-50%
-40%
-27%
-28%
200%
60%
13%
16%
41%
10%
200%
27%
46.0
937.0
-805.0
-727.0
2705.0
99.0
2255.0
16.0
52.0
0.0
87.0
-54.0
0.0
101.0
-5.0
185.0
-2.0
-292.0
741.0
0.0
627.0
-31.0
19.0
-6.0
-51.0
-70.0
0.0
-139.0
106.0
751.0
-580.0
-236.0
849.0
72.0
962.0
0.0
-22.0
0.0
-274.0
306.0
28.0
38.0
0.0
-2.0
0.0
0.0
-1.0
0.0
-3.0
11.0
29.0
59.0
28.0
70.0
0.0
197.0
0.0
-1.0
0.0
-12.0
0.0
0.0
-13.0
11%
39%
-50%
-27%
24%
155%
12%
289%
256%
-6%
11%
-56%
17%
-100%
-34%
70%
21%
-84%
100%
-12%
-15%
-43%
-23%
196%
108%
-97%
-74%
21%
2400%
17%
0%
-20%
-97%
105%
5%
-17%
0%
-1%
264%
98%
560%
4%
10%
-2%
-20%
-11%
284.0
3249.0
-3729.0
-2842.0
9988.0
309.0
7259.0
44.0
184.0
0.0
261.0
1196.0
0.0
1685.0
7.0
160.0
0.0
-1358.0
1696.0
0.0
505.0
-264.0
-80.0
-224.0
-151.0
108.0
0.0
-611.0
370.0
2057.0
-1722.0
-410.0
2119.0
205.0
2619.0
45.0
-23.0
-1.0
-1609.0
1897.0
119.0
428.0
-22.0
-6.0
0.0
-1.0
47.0
0.0
18.0
27.0
86.0
6.0
83.0
631.0
0.0
833.0
0.0
-21.0
0.0
7.0
0.0
0.0
-14.0
Page 6
11%
36%
-35%
-24%
33%
199%
11%
2200%
418%
458%
52%
70%
100%
4%
-45%
90%
5%
-46%
-10%
-16%
-9%
15%
-12%
366%
101%
-96%
-57%
22%
18%
73%
-10%
-100%
-96%
338%
17%
-81%
-24%
-100%
9%
3%
410%
3%
2767%
8%
10%
-29%
16%
-12%
Brand
MARIE GOLD REGULAR

VITA MARIE GOLD
ANMOL MARIE
BISK FARM MARIE
RAJA MARIE
MIO
YOURS
MNOBEL
PARLE MARIE
RUP NAGAR
Brand
MARIE GOLD REGULAR

VITA MARIE GOLD
ANMOL MARIE
BISK FARM MARIE
RAJA MARIE
MIO
YOURS
MNOBEL
PARLE MARIE
RUP NAGAR
Company
BRITANNIA INDS
BRITANNIA INDS
ANMOL BAKERS
SAJ INDS
RAJA UDYOG PVT LTD
YOURS FOOD PVT LTD
PARLE PRODS
ITC
Company
BRITANNIA INDS
BRITANNIA INDS
ANMOL BAKERS
SAJ INDS
RAJA UDYOG PVT LTD
YOURS FOOD PVT LTD
PARLE PRODS
ITC
Urban
Q412
Q413
80.0
24.4
28.5
55.4
33.4
1.5
0.6
0.0
23.9
3.4
0.8
81.2
27.6
26.9
58.4
32.5
1.0
2.2
1.2
20.6
4.4
1.1
Metro
Q412
Q413
83.7
14.7
37.6
62.5
43.6
0.3
0.3
0.0
31.9
4.2
1.4
86.7
11.5
31.2
65.5
44.2
0.1
2.5
0.0
24.8
6.1
1.6
WTD
TC1
Q412
Q413
85.6
28.4
22.2
59.6
27.4
0.7
1.6
0.0
28.0
1.4
0.7
83.8
36.2
20.5
60.1
24.1
1.2
3.8
0.0
26.2
2.0
1.7
ROU
Q412
Q413
73.9
29.6
24.9
47.4
28.8
2.9
0.2
0.1
15.3
3.9
0.3
75.7
34.4
27.5
52.2
28.8
1.6
1.1
2.8
14.3
4.5
0.3
Rural
Q412
Q413
55.5
16.4
16.1
32.2
29.5
2.1
0.4
1.3
16.5
8.3
0.1
59.4
18.5
22.4
31.3
30.8
5.3
3.2
6.0
11.3
7.6
0.0
Dealer ('000)
Urban
Metro
TC1
ROU
Rural
211.4
40.3
43.2
127.0
61.0
3.3
1.9
1.3
45.4
5.6
1.2
7.5
2.8
-1.9
7.2
3.2
0.9
0.9
1.3
-2.9
1.6
0.3
68.6
3.1
14.5
40.3
25.4
0.1
1.0
0.0
16.6
2.5
0.1
4.7
-0.9
-4.1
4.7
2.2
0.0
0.7
0.0
-1.7
0.7
-0.2
68.0
15.5
11.8
41.9
14.5
1.8
0.3
0.0
13.7
1.4
0.7
1.7
2.7
1.2
1.9
0.1
0.5
0.3
0.0
-1.7
0.4
0.5
74.9
21.7
16.9
44.7
21.0
1.5
0.6
1.3
15.0
1.7
0.4
1.1
1.0
1.1
0.6
0.9
0.4
-0.1
1.3
0.6
0.6
0.0
416.4
121.8
120.4
205.0
143.5
56.5
8.6
20.4
85.5
32.1
0.2
30.0
16.9
53.4
5.7
31.1
41.4
8.2
15.3
-18.9
6.5
-0.7
Page 7
West Zone: Rs. 367 Cr @ 15.2% contribution to All India, growing @ 5.1%
M Brand
Wtd Dist (Seg)
MS Val
Company
MARIE GOLD
BRITANNIA INDS
53.1
52.2
82.6
82.7
PARLE
PARLE PRODS
18.6
18.9
58.4
58.9
17.2
18.5
61.0
60.8
PRIYAGOLD
SURYA FOOD & AGRO
4.4
4.2
14.7
18.2
SUNDER
SUNDER INDS
1.6
1.9
4.4
5.9
SOBISCO
SONA BISCUITS
0.6
0.6
2.5
2.4
MCVITIES
0.4
0.4
6.5
8.5
BHARAT
REX FOOD PRODUCTS
0.1
0.4
1.0
2.3
HARSH
HARSH BAKERS
0.6
0.3
0.4
1.1
DYNA'S
R RAVI FOODS
0.7
0.3
1.3
2.3
Sales Value
Value Sales (Cr)
Brand
MARIE GOLD REGULAR

PARLE MARIE
VITA MARIE GOLD
SUNDER MARIE
SOBISCO MARIE
MCVITIES
Brand
MARIE GOLD REGULAR

PARLE MARIE
SUNDER MARIE
BHARAT MARIE
PATANJALI
VITA MARIE GOLD
PARLE MARIE CHOICE
DYNA'S
MARIE
MARIE
Urban
Value (Cr) % Split
Company
BRITANNIA INDS
PARLE PRODS
BRITANNIA INDS
ITC
SURYA FOOD & AGRO
ITC
ITC
SUNDER INDS
PARLE PRODS
SONA BISCUITS
100%
112.8
39.9%
44.4
15.7%
39.8
14.1%
40.7
14.4%
13.4
4.7%
10.7
3.8%
7.9
2.8%
2.3
0.8%
2.8
1.0%
1.3
0.5%
1.5
0.5%
Incremental Value
Company
BRITANNIA INDS
ITC
PARLE PRODS
ITC
SUNDER INDS
ITC
REX FOOD PRODUCTS
BRITANNIA INDS
PARLE PRODS
R RAVI FOODS
282.5
Metro
Value (Cr) % Split
178.7
100%
74.6
22.1
29.6
25.4
9.6
6.1
5.0
0.9
1.8
0.6
1.3
41.7%
12.3%
16.6%
14.2%
5.4%
3.4%
2.8%
0.5%
1.0%
0.4%
0.7%
4.8
2.7%
TC1
Value (Cr) % Split
49.1
100%
18.0
10.3
3.0
8.6
1.5
2.7
1.8
0.6
0.5
0.5
0.1
36.6%
21.0%
6.1%
17.5%
3.1%
5.5%
3.6%
1.2%
1.0%
1.1%
0.2%
6.2
14.6%
ROU
Value (Cr) % Split
54.7
100%
20.3
12.0
7.2
6.7
2.3
1.8
1.2
0.8
0.4
0.1
0.1
37.1%
22.0%
13.1%
12.3%
4.2%
3.4%
2.1%
1.4%
0.8%
0.2%
0.1%
5.4
10.9%
Rural
Value (Cr) % Split
84.3
100%
30.0
21.0
8.9
5.5
1.9
2.0
1.1
4.8
0.3
0.9
0.0
35.6%
24.9%
10.6%
6.6%
2.2%
2.3%
1.3%
5.7%
0.4%
1.1%
0.0%
1.3
1.5%

Urban
Metro
TC1
ROU
Rural
16.4
8.7
4.5
1.5
1.7
0.1
1.3
0.0
0.4
0.2
0.5
0.0
6.2%
8.4%
12.4%
3.4%
18.4%
3.6%
19.1%
23.1%
673.5%
0.4%
443.7%
0.0%
5.0
-0.4
0.6
0.4
0.2
0.2
0.0
0.1
0.5
0.5
0.0
7.1%
-1.7%
2.6%
7.7%
19.8%
4.6%
0.0%
2084.6%
1.9%
778.0%
0.0%
0.5
3.5
0.7
0.8
0.2
0.7
0.0
0.1
-0.3
0.0
0.0
2.7%
68.3%
7.4%
43.3%
53.5%
64.9%
0.0%
528.3%
-8.5%
68.9%
0.0%
3.3
1.4
0.2
0.4
-0.3
0.4
0.0
0.1
-0.1
0.0
0.0
19.4%
26.6%
1.7%
28.2%
-25.6%
45.3%
23.1%
406.1%
-1.5%
-78.9%
0.0%
-3.2
0.8
1.8
-0.1
1.4
-0.2
1.0
0.3
0.5
0.0
0.5
-9.8%
17.4%
9.6%
-5.4%
42.3%
-15.7%
442.5%
1051.3%
5.5%
0.0%
464.3%
Page 8
Brand
Company
Price Point
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
SURYA FOOD & AGRO
SUNDER MARIE
SUNDER INDS
ITC
ITC
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Metro
TC1
ROU
Rural
4085.0
15911.0
499.0
3687.0
3968.0
82.0
28232.0
2281.0
6808.0
0.0
73.0
2104.0
11.0
11277.0
870.0
3040.0
2.0
426.0
98.0
0.0
4436.0
267.0
439.0
248.0
23.0
365.0
0.0
1342.0
45.0
39.0
0.0
106.0
38.0
0.0
228.0
587.0
2823.0
3.0
628.0
0.0
28.0
4069.0
0.0
1009.0
58.0
0.0
0.0
0.0
1067.0
0.0
559.0
111.0
2235.0
1064.0
14.0
3983.0
14%
56%
2%
13%
14%
0%
100%
20%
60%
0%
1%
19%
0%
100%
20%
69%
0%
10%
2%
0%
100%
20%
33%
18%
2%
27%
0%
100%
20%
17%
0%
46%
17%
0%
100%
14%
69%
0%
15%
0%
1%
100%
0%
95%
5%
0%
0%
0%
100%
0%
14%
3%
56%
27%
0%
100%
2982.0
9126.0
326.0
2725.0
2636.0
68.0
17863.0
1806.0
4057.0
0.0
62.0
1517.0
8.0
7450.0
485.0
1365.0
0.0
303.0
54.0
0.0
2207.0
204.0
281.0
156.0
302.0
17.0
0.0
960.0
16.0
21.0
0.0
48.0
9.0
0.0
94.0
461.0
1624.0
1.0
424.0
0.0
23.0
2533.0
0.0
584.0
29.0
0.0
0.0
0.0
613.0
0.0
519.0
98.0
1475.0
857.0
14.0
2963.0
17%
51%
2%
15%
15%
0%
100%
24%
54%
0%
1%
20%
0%
100%
22%
62%
0%
14%
2%
0%
100%
21%
29%
16%
31%
2%
0%
100%
17%
22%
0%
51%
10%
0%
100%
18%
64%
0%
17%
0%
1%
100%
0%
95%
5%
0%
0%
0%
100%
0%
18%
3%
50%
29%
0%
100%
585.0
3228.0
85.0
547.0
440.0
12.0
4897.0
243.0
1198.0
0.0
59.0
293.0
2.0
1795.0
205.0
727.0
1.0
81.0
14.0
0.0
1028.0
34.0
53.0
42.0
2.0
19.0
0.0
150.0
14.0
16.0
0.0
22.0
4.0
0.0
56.0
82.0
658.0
1.0
113.0
0.0
5.0
859.0
0.0
251.0
18.0
0.0
0.0
0.0
269.0
0.0
19.0
8.0
205.0
68.0
0.0
300.0
12%
66%
2%
11%
9%
0%
100%
14%
67%
0%
3%
16%
0%
100%
20%
71%
0%
8%
1%
0%
100%
23%
35%
28%
1%
13%
0%
100%
25%
29%
0%
39%
7%
0%
100%
10%
77%
0%
13%
0%
1%
100%
0%
93%
7%
0%
0%
0%
100%
0%
6%
3%
68%
23%
0%
100%
514.0
3553.0
83.0
788.0
477.0
47.0
5462.0
230.0
1548.0
0.0
11.0
234.0
0.0
2023.0
180.0
948.0
0.0
43.0
31.0
0.0
1202.0
29.0
106.0
49.0
0.0
2.0
46.0
232.0
16.0
2.0
0.0
36.0
26.0
0.0
80.0
44.0
540.0
1.0
89.0
0.0
0.0
674.0
0.0
174.0
11.0
0.0
0.0
0.0
185.0
0.0
22.0
4.0
556.0
137.0
0.0
719.0
9%
65%
2%
14%
9%
1%
100%
11%
77%
0%
1%
12%
0%
100%
15%
79%
0%
4%
3%
0%
100%
13%
46%
21%
0%
1%
20%
100%
20%
3%
0%
45%
33%
0%
100%
7%
80%
0%
13%
0%
0%
100%
0%
94%
6%
0%
0%
0%
100%
0%
3%
1%
77%
19%
0%
100%
946.0
5440.0
130.0
1089.0
818.0
3.0
8426.0
402.0
2229.0
0.0
1.0
367.0
0.0
2999.0
250.0
1703.0
0.0
126.0
21.0
0.0
2100.0
73.0
68.0
42.0
0.0
0.0
3.0
186.0
92.0
78.0
0.0
170.0
140.0
0.0
480.0
33.0
390.0
0.0
131.0
0.0
0.0
554.0
0.0
174.0
24.0
0.0
0.0
0.0
198.0
0.0
95.0
5.0
515.0
278.0
0.0
893.0
Brand
11%
65%
2%
13%
10%
0%
100%
13%
74%
0%
0%
12%
0%
100%
12%
81%
0%
6%
1%
0%
100%
39%
37%
23%
0%
0%
2%
100%
19%
16%
0%
35%
29%
0%
100%
6%
70%
0%
24%
0%
0%
100%
0%
88%
12%
0%
0%
0%
100%
0%
11%
1%
58%
31%
0%
100%
Company
Price Point
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
SURYA FOOD & AGRO
SUNDER MARIE
SUNDER INDS
ITC
ITC
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Metro
TC1
ROU
Rural
170.0
527.0
-2195.0
2058.0
1055.0
19.0
1634.0
304.0
148.0
-6.0
45.0
384.0
0.0
875.0
-62.0
175.0
-34.0
-12.0
96.0
-17.0
146.0
-3.0
-40.0
-17.0
-187.0
204.0
0.0
-43.0
13.0
16.0
0.0
-28.0
8.0
0.0
9.0
-8.0
265.0
-6.0
186.0
-15.0
27.0
449.0
0.0
109.0
58.0
0.0
0.0
0.0
167.0
0.0
-128.0
-2215.0
2038.0
327.0
-7.0
15.0
4%
3%
-81%
126%
36%
30%
6%
15%
2%
-100%
161%
22%
0%
8%
-7%
6%
-94%
-3%
4800%
-100%
3%
-1%
-8%
-6%
-89%
127%
-3%
41%
70%
-21%
27%
4%
-1%
10%
-67%
42%
-100%
2700%
12%
12%
19%
-19%
-95%
1035%
44%
-33%
0%
-1.0
-200.0
-1460.0
1550.0
580.0
12.0
481.0
174.0
-8.0
-6.0
41.0
296.0
-1.0
496.0
-72.0
73.0
-16.0
38.0
52.0
-16.0
59.0
-18.0
-37.0
-50.0
-14.0
17.0
0.0
-102.0
4.0
12.0
0.0
6.0
-4.0
0.0
18.0
-50.0
-74.0
-9.0
77.0
-12.0
22.0
-46.0
0.0
14.0
29.0
0.0
0.0
0.0
43.0
0.0
-91.0
-1434.0
1350.0
236.0
-6.0
55.0
0%
-2%
-82%
132%
28%
21%
3%
11%
0%
-100%
195%
24%
-11%
7%
-13%
6%
-100%
14%
2600%
-100%
3%
-8%
-12%
-24%
-4%
-10%
33%
133%
14%
-31%
24%
-10%
-4%
-90%
22%
-100%
2200%
-2%
2%
8%
-15%
-94%
1080%
38%
-30%
2%
104.0
371.0
-151.0
31.0
256.0
5.0
616.0
21.0
-27.0
-1.0
-142.0
197.0
0.0
48.0
30.0
58.0
-11.0
-20.0
14.0
-1.0
70.0
11.0
14.0
29.0
-11.0
8.0
0.0
51.0
12.0
11.0
0.0
-7.0
4.0
0.0
20.0
43.0
257.0
-1.0
45.0
0.0
3.0
347.0
0.0
64.0
18.0
0.0
0.0
0.0
82.0
0.0
-48.0
-190.0
192.0
17.0
0.0
-29.0
22%
13%
-64%
6%
139%
71%
14%
9%
-2%
-100%
-71%
205%
0%
3%
17%
9%
-92%
-20%
-100%
7%
48%
36%
223%
-85%
73%
52%
600%
220%
-24%
56%
110%
64%
-50%
66%
150%
68%
34%
44%
-72%
-96%
1477%
33%
-9%
67.0
345.0
-89.0
-158.0
339.0
35.0
539.0
107.0
177.0
0.0
-181.0
225.0
0.0
328.0
-20.0
44.0
-8.0
-27.0
31.0
0.0
20.0
4.0
-17.0
2.0
0.0
-19.0
35.0
5.0
-2.0
-8.0
0.0
-26.0
11.0
0.0
-25.0
-2.0
81.0
1.0
63.0
0.0
-1.0
142.0
0.0
29.0
11.0
0.0
0.0
0.0
40.0
0.0
13.0
-87.0
-8.0
73.0
0.0
-9.0
15%
11%
-52%
-17%
246%
292%
11%
87%
13%
-94%
2500%
19%
-10%
5%
-100%
-39%
2%
16%
-14%
4%
-90%
318%
2%
-11%
-80%
-42%
73%
-24%
-4%
18%
242%
-100%
27%
20%
28%
144%
-96%
-1%
114%
-1%
-286.0
-5.0
-601.0
455.0
562.0
0.0
125.0
-79.0
-347.0
-5.0
-240.0
344.0
0.0
-327.0
-159.0
288.0
-2.0
37.0
21.0
0.0
185.0
2.0
-1.0
23.0
0.0
-3.0
0.0
21.0
10.0
18.0
0.0
2.0
112.0
0.0
142.0
-6.0
-18.0
0.0
107.0
0.0
0.0
83.0
0.0
-35.0
24.0
0.0
0.0
0.0
-11.0
0.0
33.0
-553.0
489.0
78.0
0.0
47.0
Page 9
-23%
0%
-82%
72%
220%
0%
2%
-16%
-13%
-100%
-100%
1496%
-10%
-39%
20%
-100%
42%
10%
3%
-1%
121%
-100%
0%
13%
12%
30%
1%
400%
42%
-15%
-4%
446%
18%
-17%
-5%
53%
-99%
1881%
39%
6%
Brand
MARIE GOLD REGULAR

PARLE MARIE
SUNDER MARIE
BHARAT MARIE
PATANJALI
VITA MARIE GOLD
PARLE MARIE CHOICE
DYNA'S
Brand
MARIE GOLD REGULAR

PARLE MARIE
SUNDER MARIE
BHARAT MARIE
PATANJALI
VITA MARIE GOLD
PARLE MARIE CHOICE
DYNA'S
Company
BRITANNIA INDS
ITC
PARLE PRODS
ITC
SUNDER INDS
ITC
REX FOOD PRODUCTS
BRITANNIA INDS
PARLE PRODS
R RAVI FOODS
Company
BRITANNIA INDS
ITC
PARLE PRODS
ITC
SUNDER INDS
ITC
REX FOOD PRODUCTS
BRITANNIA INDS
PARLE PRODS
R RAVI FOODS
Urban
Q412
Q413
83.1
62.2
57.0
45.9
2.8
34.3
0.0
1.1
53.7
0.5
0.0
85.2
64.8
56.4
42.4
3.6
38.2
0.0
2.2
59.2
5.0
0.0
Metro
Q412
Q413
87.8
70.2
57.3
52.7
2.5
42.8
0.0
0.3
67.3
0.5
0.0
91.8
71.1
56.6
49.9
3.5
44.8
0.0
1.2
70.0
7.7
0.0
WTD
TC1
Q412
Q413
80.2
54.6
63.8
44.9
1.6
29.9
0.0
4.1
26.4
0.3
0.0
70.6
61.5
53.9
35.3
4.6
35.1
0.0
7.0
37.0
2.1
0.0
Q412
71.5
45.0
49.7
26.2
4.8
12.5
0.0
0.6
38.0
0.8
0.0
ROU
Q413
79.7
49.9
57.8
28.1
2.7
22.3
0.1
0.7
48.8
0.2
0.0
Q412
68.5
42.5
59.1
36.9
9.6
31.0
4.3
0.3
42.9
0.0
4.7
Rural
Q413
65.8
35.4
53.0
29.9
13.5
16.6
9.8
1.0
43.8
0.0
10.1
Dealer ('000)
Urban
Metro
TC1
ROU
Rural
164.1
107.0
130.9
35.7
14.1
27.8
0.1
4.2
51.9
0.6
0.0
-4.0
8.3
-0.8
-11.7
4.6
0.5
0.1
1.0
3.3
0.0
0.0
86.8
55.5
54.7
19.5
5.4
14.5
0.0
1.1
33.3
0.5
0.0
3.3
0.0
-6.1
-5.0
0.9
-0.8
0.0
0.7
0.7
0.3
0.0
39.5
29.9
43.3
10.4
2.5
9.5
0.0
1.3
7.4
0.0
0.0
-2.6
5.8
3.7
-3.3
1.7
0.8
0.0
0.7
0.8
-0.1
0.0
37.9
21.5
32.9
5.8
6.1
3.8
0.1
1.8
11.2
0.0
0.0
-4.7
2.5
1.6
-3.4
2.0
0.5
0.1
-0.4
1.8
-0.2
0.0
103.2
36.8
78.6
10.1
32.2
5.6
2.6
2.1
25.7
0.0
3.1
-2.7
3.9
-3.7
-5.7
-3.9
-5.2
1.5
0.1
-0.9
0.0
1.2
Page 10
South Zone: Rs. 694 Cr @ 28.8% contribution to All India, growing @ 13.3%
M Brand
Wtd Dist (Seg)
MS Val
Company
58.7
59.1
86.0
22.6
22.1
61.8
62.3
PARLE
PARLE PRODS
8.7
8.3
39.1
34.7
BISK FARM
SAJ INDS
1.0
2.1
6.0
6.6
MINARVA
MURARKA BISCUITS
0.8
1.1
1.5
0.8
HARSH
HARSH BAKERS
1.1
0.9
2.3
2.5
ANKIT
BADAMI FOODS
0.3
0.6
0.6
1.8
TIGER
BRITANNIA INDS
0.7
0.5
3.1
1.9
DYNA'S
R RAVI FOODS
0.6
0.4
1.5
1.1
TREFF
DISHA FOODS
0.5
0.4
1.7
2.0
MARIE GOLD
BRITANNIA INDS
Sales Value
Value Sales (Cr)
Brand
MARIE
Company
MARIE GOLD REGULAR

PARLE MARIE
VITA MARIE GOLD
BISK FARM MARIE
MINARVA
HARSH
ANKIT MARIE MOOD
TIGER CHAI BISKOOT
BRITANNIA INDS
ITC
PARLE PRODS
BRITANNIA INDS
ITC
ITC
SAJ INDS
MURARKA BISCUITS
HARSH BAKERS
BADAMI FOODS
BRITANNIA INDS
Brand
Company
MARIE
MARIE GOLD REGULAR

BISK FARM MARIE
VITA MARIE GOLD
PARLE MARIE
MINARVA
ANKIT MARIE MOOD
DUKES MARIE BREAK
DYNA'S
ROSE MARIE
Urban
Value (Cr) % Split
BRITANNIA INDS
ITC
SAJ INDS
BRITANNIA INDS
ITC
PARLE PRODS
MURARKA BISCUITS
BADAMI FOODS
RAVI FOODS
R RAVI FOODS
VEERAMANI BISCUITS
491.9
100%
270.3
55.0%
81.1
16.5%
38.9
7.9%
29.5
6.0%
18.3
3.7%
18.0
3.7%
12.1
2.5%
0.1
0.0%
2.0
0.4%
1.1
0.2%
1.4
0.3%
Incremental Value
Metro
Value (Cr) % Split
157.8
100%
87.6
32.9
9.8
6.6
6.5
7.4
1.8
0.0
0.6
0.0
0.3
55.5%
20.9%
6.2%
4.2%
4.1%
4.7%
1.2%
0.0%
0.4%
0.0%
0.2%
18.9
13.6%
TC1
Value (Cr) % Split
130.5
100%
70.9
22.2
9.2
9.3
6.2
6.0
1.0
0.0
0.4
0.1
0.6
54.4%
17.0%
7.1%
7.2%
4.8%
4.6%
0.8%
0.0%
0.3%
0.1%
0.5%
11.3
9.5%
ROU
Value (Cr)
% Split
203.6
100%
111.9
26.0
19.9
13.6
5.6
4.5
9.2
0.0
1.0
1.0
0.5
54.9%
12.8%
9.8%
6.7%
2.8%
2.2%
4.5%
0.0%
0.5%
0.5%
0.3%
30.3
17.5%
Rural
Value (Cr) % Split
202.3
100%
101.9
24.7
16.2
8.8
7.4
3.8
2.4
7.8
3.9
3.4
1.8
50.4%
12.2%
8.0%
4.3%
3.7%
1.9%
1.2%
3.9%
1.9%
1.7%
0.9%
21.3
11.8%

Urban
Metro
TC1
ROU
Rural
60.4
36.1
6.9
6.3
3.7
2.4
3.1
0.1
1.0
1.1
0.4
0.8
14.0%
15.4%
9.3%
107.9%
14.4%
15.0%
8.6%
2137.6%
974.4%
1704.0%
817.7%
205.2%
13.4
4.2
0.4
0.5
1.0
0.3
0.0
0.0
0.1
0.1
0.0
18.0%
14.6%
31.1%
7.7%
17.6%
3.5%
0.0%
29.8%
175.2%
848.2%
-33.4%
7.8
3.4
-0.1
-0.1
0.5
-0.6
0.0
0.1
0.1
0.2
-0.1
12.4%
18.2%
-8.2%
-1.0%
9.6%
-6.2%
873.3%
1081.8%
374.4%
8346.3%
-42.4%
15.0
-0.7
5.9
3.3
0.9
3.4
0.0
0.9
0.9
0.1
0.9
15.4%
-2.7%
178.9%
32.7%
18.4%
20.3%
0.0%
1107.0%
49891.9%
190.7%
2497.5%
10.9
3.6
1.8
0.0
1.1
0.2
3.1
1.6
0.3
1.0
0.5
12.0%
17.3%
298.4%
0.2%
17.3%
1.4%
65.6%
86.6%
386.6%
3563.6%
122.7%
Page 11
86.7
Company
Brand
Value Sales (Lakh)

Urban
Metro
Rural
TC1
ROU
Price Point
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
BISK FARM MARIE
SAJ INDS
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
ITC
ITC
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
5878.0 12% 2569.0 16% 1341.0 10% 1962.0 10% 2285.0 11%
23064.0 47% 6672.0 42% 6041.0 46% 10336.0 51% 10161.0 50%
10391.0 21% 3431.0 22% 2761.0 21% 4201.0 21% 4617.0 23%
6867.0 14% 1616.0 10% 2163.0 17% 3071.0 15% 2534.0 13%
2822.0
6%
1423.0
9%
671.0
5%
731.0
4%
608.0
3%
149.0
0%
48.0
0%
57.0
0%
48.0
0%
28.0
0%
49171.0 100% 15759.0 100% 13034.0 100% 20349.0 100% 20233.0 100%
63.0
5%
1070.0 89%
0.0
0%
0.0
0%
73.0
6%
0.0
0%
1206.0 100%
3667.0 14%
9664.0 36%
8560.0 32%
2900.0 11%
2224.0
8%
19.0
0%
27034.0 100%
450.0
12%
2946.0 76%
4.0
0%
402.0
10%
84.0
2%
0.0
0%
3886.0 100%
1445.0 18%
5055.0 62%
917.0
11%
672.0
8%
0.0
0%
20.0
0%
8109.0 100%
0.0
0%
1700.0 93%
133.0
7%
0.0
0%
0.0
0%
0.0
0%
1833.0 100%
0.0
0%
0.0
0%
145.0
5%
2701.0 91%
15.0
1%
92.0
3%
2953.0 100%
44.0
121.0
0.0
0.0
19.0
0.0
184.0
1455.0
2628.0
3009.0
487.0
1166.0
6.0
8751.0
193.0
572.0
1.0
193.0
16.0
0.0
975.0
861.0
1953.0
190.0
273.0
0.0
16.0
3293.0
0.0
612.0
39.0
0.0
0.0
0.0
651.0
0.0
0.0
78.0
554.0
17.0
12.0
661.0
24%
66%
0%
0%
10%
0%
100%
17%
30%
34%
6%
13%
0%
100%
20%
59%
0%
20%
2%
0%
100%
26%
59%
6%
8%
0%
0%
100%
0%
94%
6%
0%
0%
0%
100%
0%
0%
12%
84%
3%
2%
100%
5.0
82.0
0.0
0.0
12.0
0.0
99.0
858.0
2557.0
2183.0
993.0
495.0
3.0
7089.0
122.0
673.0
0.0
98.0
26.0
0.0
919.0
315.0
1444.0
249.0
202.0
0.0
5.0
2215.0
0.0
586.0
36.0
0.0
0.0
0.0
622.0
0.0
0.0
60.0
835.0
1.0
38.0
934.0
5%
14.0
2%
35.0
15%
83%
865.0
94%
199.0
83%
0%
0.0
0%
0.0
0%
0%
0.0
0%
0.0
0%
12%
42.0
5%
6.0
3%
0%
0.0
0%
0.0
0%
100% 921.0 100% 240.0 100%
12% 1354.0 12% 1466.0 14%
36% 4473.0 40% 4489.0 44%
31% 3374.0 30% 3173.0 31%
14% 1413.0 13%
714.0
7%
7%
563.0
5%
347.0
3%
0%
10.0
0%
1.0
0%
100% 11187.0 100% 10190.0 100%
13%
134.0
7%
135.0
8%
73% 1702.0 86% 1369.0 84%
0%
2.0
0%
0.0
0%
11%
110.0
6%
91.0
6%
3%
41.0
2%
28.0
2%
0%
0.0
0%
0.0
0%
100% 1989.0 100% 1623.0 100%
14%
268.0
10%
274.0
11%
65% 1659.0 64% 1782.0 72%
11%
450.0
17%
175.0
7%
9%
225.0
9%
240.0
10%
0%
0.0
0%
0.0
0%
0%
0.0
0%
0.0
0%
100% 2602.0 100% 2471.0 100%
0%
0.0
0%
0.0
0%
94%
501.0
90%
707.0
95%
6%
58.0
10%
34.0
5%
0%
0.0
0%
0.0
0%
0%
0.0
0%
0.0
0%
0%
0.0
0%
0.0
0%
100% 559.0 100% 741.0 100%
0%
0.0
0%
0.0
0%
0%
0.0
0%
0.0
0%
6%
31.0
2%
38.0
4%
89% 1287.0 95%
834.0
95%
0%
2.0
0%
0.0
0%
4%
37.0
3%
5.0
1%
100% 1357.0 100% 877.0 100%
Brand
Company
Value Sales (Lakh)

Metro
TC1
Urban
ROU
Rural
Price Point
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
BISK FARM MARIE
SAJ INDS
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
ITC
ITC
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
1437.0
4276.0
-1859.0
1383.0
694.0
112.0
6043.0
25.0
573.0
0.0
0.0
28.0
0.0
626.0
1001.0
3088.0
250.0
-1196.0
451.0
19.0
3613.0
-1.0
192.0
-41.0
87.0
82.0
-8.0
311.0
349.0
397.0
-127.0
61.0
0.0
10.0
690.0
0.0
106.0
133.0
0.0
0.0
0.0
239.0
0.0
-1.0
-2209.0
2526.0
-29.0
86.0
373.0
32%
23%
-15%
25%
33%
303%
14%
66%
115%
62%
108%
38%
47%
3%
-29%
25%
15%
0%
7%
-91%
28%
4100%
-100%
9%
32%
9%
-12%
10%
100%
9%
7%
15%
-100%
-94%
1443%
-66%
1433%
14%
549.0
1194.0
-554.0
291.0
381.0
19.0
1880.0
23.0
11.0
0.0
0.0
10.0
0.0
44.0
323.0
1102.0
-152.0
-236.0
290.0
6.0
1333.0
4.0
-10.0
-11.0
45.0
14.0
-7.0
35.0
226.0
182.0
27.0
-20.0
0.0
8.0
423.0
0.0
59.0
39.0
0.0
0.0
0.0
98.0
0.0
-1.0
-473.0
505.0
8.0
7.0
46.0
27%
22%
-14%
22%
37%
66%
14%
110%
10%
111%
31%
29%
72%
-5%
-33%
33%
18%
2%
-2%
-92%
30%
700%
-100%
4%
36%
10%
17%
-7%
100%
15%
11%
18%
-100%
-86%
1031%
89%
140%
7%
326.0
865.0
-659.0
446.0
137.0
19.0
1134.0
-1.0
-13.0
0.0
0.0
5.0
0.0
-9.0
204.0
778.0
93.0
-348.0
50.0
3.0
780.0
-2.0
-77.0
-19.0
10.0
26.0
0.0
-62.0
116.0
186.0
-25.0
62.0
0.0
3.0
342.0
0.0
17.0
36.0
0.0
0.0
0.0
53.0
0.0
0.0
-790.0
773.0
1.0
8.0
-8.0
32%
17%
-19%
26%
26%
50%
10%
-17%
-14%
71%
-8%
31%
44%
4%
-26%
11%
12%
-2%
-10%
-100%
11%
-6%
58%
15%
-9%
44%
150%
18%
3%
9%
-93%
1247%
27%
-1%
559.0
2278.0
-2636.0
2588.0
184.0
44.0
3017.0
3.0
575.0
0.0
0.0
14.0
0.0
592.0
473.0
1222.0
-1615.0
1298.0
108.0
10.0
1496.0
-5.0
279.0
-11.0
65.0
7.0
0.0
335.0
8.0
29.0
-155.0
45.0
0.0
0.0
-73.0
0.0
29.0
58.0
0.0
0.0
0.0
87.0
0.0
0.0
-921.0
1221.0
-3.0
36.0
333.0
40%
28%
-39%
536%
34%
1100%
17%
27%
198%
50%
180%
54%
38%
-32%
1129%
24%
15%
-4%
20%
-85%
144%
21%
20%
3%
2%
-26%
25%
-3%
6%
18%
-97%
1850%
-60%
3600%
33%
741.0
2031.0
-1977.0
1166.0
199.0
-10.0
2150.0
32.0
144.0
0.0
0.0
5.0
0.0
181.0
571.0
1192.0
-1143.0
393.0
82.0
1.0
1096.0
0.0
28.0
-32.0
-2.0
28.0
0.0
22.0
67.0
333.0
-75.0
39.0
0.0
0.0
364.0
0.0
76.0
34.0
0.0
0.0
0.0
110.0
0.0
0.0
-791.0
792.0
-3.0
5.0
3.0
Page 12
48%
25%
-30%
85%
49%
-26%
12%
1067%
262%
500%
307%
64%
36%
-26%
122%
31%
12%
0%
2%
-100%
-2%
1%
32%
23%
-30%
19%
17%
12%
17%
-95%
1886%
-100%
0%
Brand
MARIE GOLD REGULAR

BISK FARM MARIE
VITA MARIE GOLD
PARLE MARIE
MINARVA
ANKIT MARIE MOOD
DUKES MARIE BREAK
DYNA'S
ROSE MARIE
Brand
MARIE GOLD REGULAR

BISK FARM MARIE
VITA MARIE GOLD
PARLE MARIE
MINARVA
ANKIT MARIE MOOD
DUKES MARIE BREAK
DYNA'S
ROSE MARIE
Company
BRITANNIA INDS
ITC
SAJ INDS
BRITANNIA INDS
ITC
PARLE PRODS
MURARKA BISCUITS
BADAMI FOODS
RAVI FOODS
R RAVI FOODS
VEERAMANI BISCUITS
Company
BRITANNIA INDS
ITC
SAJ INDS
BRITANNIA INDS
ITC
PARLE PRODS
MURARKA BISCUITS
BADAMI FOODS
RAVI FOODS
R RAVI FOODS
VEERAMANI BISCUITS
Urban
Q412
Q413
87.8
63.8
7.4
29.5
37.4
40.2
0.0
0.1
0.1
0.2
0.1
88.0
64.1
7.3
33.0
34.5
35.2
0.0
1.4
1.6
0.2
1.7
Metro
Q412
Q413
89.8
75.8
7.6
32.5
44.2
40.5
0.0
0.0
0.1
0.3
0.0
91.9
73.2
5.4
33.4
40.7
35.1
0.0
0.0
0.2
0.4
0.0
WTD
TC1
Q412
Q413
88.6
67.7
6.3
34.3
46.0
33.0
0.0
0.0
0.4
0.1
0.3
89.0
70.5
5.1
38.8
41.0
31.5
0.0
0.0
1.6
0.1
0.4
ROU
Q412
Q413
85.4
49.9
8.1
23.3
24.9
45.1
0.0
0.3
0.0
0.2
0.1
84.6
54.1
9.9
29.4
26.6
37.4
0.1
3.1
2.5
0.1
3.7
Rural
Q412
Q413
73.7
41.6
2.5
16.2
22.1
34.1
5.0
1.9
0.2
0.2
0.6
75.5
44.6
4.9
15.4
20.6
29.4
2.6
2.9
0.7
1.7
3.4
Dealer ('000)
Urban
Metro
TC1
ROU
Rural
314.8
195.4
15.4
55.4
76.2
93.7
0.2
1.1
5.4
1.7
6.1
25.9
7.6
1.3
5.9
-10.1
-3.6
0.1
0.1
5.0
0.1
3.5
100.6
65.5
3.5
13.6
23.2
21.9
0.0
0.0
0.3
0.4
0.3
6.8
2.3
-1.6
0.4
-0.8
-2.2
0.0
-0.1
0.3
-0.1
-0.1
90.5
63.1
3.1
18.7
27.8
29.7
0.0
0.1
1.4
0.8
1.7
6.0
4.3
-0.1
2.0
-2.7
1.8
-0.1
0.1
1.1
0.3
0.3
123.7
66.9
8.7
23.1
25.2
42.1
0.2
1.0
3.6
0.5
4.1
13.1
1.0
3.1
3.5
-6.6
-3.2
0.2
0.1
3.6
0.0
3.3
258.2
135.4
11.0
34.1
47.0
85.6
14.3
9.2
2.3
10.2
27.0
30.5
13.8
1.4
-0.1
-13.8
-2.8
1.1
-0.5
0.8
9.2
24.2
Page 13
West Bengal: Rs. 593 Cr @ 24.6% contribution to All India, growing @ 1.8%
M Brand
Company
MS Val
Wtd Dist (Seg)
RAJA
RAJA UDYOG PVT LTD
20.4
21.5
60.2
MARIE GOLD
BRITANNIA INDS
21.4
19.8
57.3
58.4
BISK FARM
SAJ INDS
8.8
10.8
37.1
41.1
ANMOL
ANMOL BAKERS
6.6
8.3
33.7
35.1
JAYA
8.0
7.1
24.0
23.8
PARLE
PARLE PRODS
5.4
5.1
25.6
17.0
RUP NAGAR
2.8
3.3
12.8
13.6
PRIYA
PRIYA FOOD PRODUCTS
3.2
3.2
18.7
18.0
NUTRIBAKE
D K BAKING PVT LTD
1.2
1.7
5.5
9.3
0.1
0.2
2.7
3.5
Sales Value
Value Sales (Cr)
Brand
MARIE GOLD REGULAR

RAJA MARIE
BISK FARM MARIE
ANMOL MARIE
PRIYA MARIE
PARLE MARIE
JAYA MARIE
VITA MARIE GOLD
MUKUND MARIE
RUP NAGAR
Brand
BISK FARM MARIE

ANMOL MARIE
RAJA MARIE
YOURS
RUP NAGAR
MNOBEL
NUTRIBAKE
JAGADHATRI MARIE
VITA MARIE GOLD
A ONE
Urban
Value (Cr)
% Split
Company
MARIE
BRITANNIA INDS
RAJA UDYOG PVT LTD
SAJ INDS
ANMOL BAKERS
PRIYA FOOD PRODUCTS
PARLE PRODS
BRITANNIA INDS
MUKUND FOODS PVT LTD
ITC
Incremental Value
MARIE
Company
SAJ INDS
ANMOL BAKERS
RAJA UDYOG PVT LTD
YOURS FOOD PVT LTD
D K BAKING PVT LTD
BRITANNIA INDS
RINGO FOOD & BEVERAGE
ITC
242.1
100%
68.0
43.4
41.8
18.1
13.5
12.2
7.6
3.7
3.3
2.6
0.5
28.1%
17.9%
17.3%
7.5%
5.6%
5.1%
3.1%
1.5%
1.4%
1.1%
0.2%
-0.8
-0.3%
Rural
Value (Cr) % Split
350.9
100%
40.3
84.3
22.2
31.2
5.2
17.4
34.5
5.4
5.0
17.1
0.2
11.5%
24.0%
6.3%
8.9%
1.5%
5.0%
9.8%
1.5%
1.4%
4.9%
0.1%
11.3
3.3%

Urban
Rural
Value (Cr) Growth % Value (Cr) Growth %
6.3
0.7
2.2
1.3
0.4
0.5
-0.3
1.3
1.3
0.3
0.2
17.7%
3.9%
5.4%
8109.7%
20.3%
-15.9%
102.9%
50.4%
26.7%
53.1%
6.5
10.5
6.5
3.5
3.3
2.8
3.2
1.0
0.7
1.5
0.1
41.3%
50.6%
8.3%
24631.8%
23.5%
1900.6%
60.6%
19.4%
15.9%
150.0%
57.2%
In each pop group, the 4 brands which have added the most incremental sales have been highlighted for further analysis
Page 14
61.4
Brand
Company
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
ANMOL MARIE
ANMOL BAKERS
BISK FARM MARIE
SAJ INDS
JAYA MARIE
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
PRIYA MARIE
PRIYA FOOD PRODUCTS
RAJA MARIE
RAJA UDYOG PVT LTD
RUP NAGAR
ITC
YOURS
YOURS FOOD PVT LTD
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Rural
Urban
Value (L) % Split Value (L) % Split
318.0
969.0
755.0
1771.0
19817.0
568.0
24198.0
14.0
19.0
0.0
20.0
1762.0
0.0
1815.0
16.0
253.0
0.0
66.0
3844.0
0.0
4179.0
20.0
2.0
68.0
453.0
216.0
0.0
759.0
118.0
510.0
19.0
116.0
5623.0
411.0
6797.0
16.0
36.0
0.0
14.0
1093.0
64.0
1223.0
14.0
23.0
0.0
0.0
1312.0
0.0
1349.0
0.0
36.0
0.0
21.0
4278.0
0.0
4335.0
0.0
0.0
36.0
194.0
29.0
0.0
259.0
0.0
15.0
0.0
36.0
0.0
2.0
53.0
0.0
0.0
0.0
33.0
101.0
0.0
134.0
1%
4%
3%
7%
82%
2%
100%
1%
1%
0%
1%
97%
0%
100%
0%
6%
0%
2%
92%
0%
100%
3%
0%
9%
60%
28%
0%
100%
2%
8%
0%
2%
83%
6%
100%
1%
3%
0%
1%
89%
5%
100%
1%
2%
0%
0%
97%
0%
100%
0%
1%
0%
0%
99%
0%
100%
0%
0%
14%
75%
11%
0%
100%
0%
28%
0%
68%
0%
4%
100%
0%
0%
0%
25%
75%
0%
100%
320.0
869.0
4388.0
5109.0
24034.0
365.0
35085.0
13.0
36.0
0.0
0.0
3072.0
0.0
3121.0
8.0
73.0
0.0
3.0
2131.0
0.0
2215.0
124.0
183.0
945.0
1485.0
714.0
0.0
3451.0
15.0
147.0
11.0
156.0
3547.0
153.0
4029.0
0.0
40.0
0.0
50.0
1553.0
101.0
1744.0
0.0
8.0
0.0
0.0
515.0
0.0
523.0
0.0
30.0
0.0
5.0
8397.0
0.0
8432.0
0.0
0.0
213.0
1214.0
288.0
0.0
1715.0
0.0
6.0
0.0
12.0
0.0
0.0
18.0
0.0
0.0
0.0
162.0
188.0
0.0
350.0
Brand
1%
2%
13%
15%
69%
1%
100%
0%
1%
0%
0%
98%
0%
100%
0%
3%
0%
0%
96%
0%
100%
4%
5%
27%
43%
21%
0%
100%
0%
4%
0%
4%
88%
4%
100%
0%
2%
0%
3%
89%
6%
100%
0%
2%
0%
0%
98%
0%
100%
0%
0%
0%
0%
100%
0%
100%
0%
0%
12%
71%
17%
0%
100%
0%
33%
0%
67%
0%
0%
100%
0%
0%
0%
46%
54%
0%
100%
Company
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
ANMOL MARIE
ANMOL BAKERS
BISK FARM MARIE
SAJ INDS
JAYA MARIE
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
PRIYA MARIE
PRIYA FOOD PRODUCTS
RAJA MARIE
RAJA UDYOG PVT LTD
RUP NAGAR
ITC
YOURS
YOURS FOOD PVT LTD
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Rural
Increment (L) % Growth Increment (L) % Growth
105.0
143.0
-601.0
-950.0
835.0
396.0
-72.0
14.0
15.0
0.0
19.0
21.0
0.0
69.0
-2.0
45.0
-1.0
66.0
519.0
0.0
627.0
-21.0
-5.0
-17.0
29.0
-153.0
0.0
-167.0
118.0
158.0
-339.0
101.0
-501.0
342.0
-121.0
16.0
-44.0
0.0
-989.0
848.0
49.0
-120.0
-28.0
3.0
0.0
0.0
-34.0
0.0
-59.0
0.0
18.0
0.0
21.0
182.0
0.0
221.0
0.0
0.0
-12.0
62.0
-8.0
0.0
42.0
0.0
3.0
-1.0
22.0
-3.0
-1.0
20.0
0.0
0.0
0.0
31.0
101.0
0.0
132.0
49%
17%
-44%
-35%
4%
230%
0%
375%
1900%
1%
4%
-11%
22%
-100%
16%
18%
-51%
-71%
-20%
7%
-41%
-18%
45%
-95%
673%
-8%
496%
-2%
-55%
-99%
346%
327%
-9%
-67%
15%
-3%
-4%
100%
4%
5%
-25%
47%
-22%
19%
25%
-100%
157%
-100%
-33%
61%
1550%
6600%
-234.0
149.0
-1337.0
-1387.0
3702.0
224.0
1117.0
13.0
-3.0
0.0
-21.0
1060.0
0.0
1049.0
6.0
22.0
0.0
3.0
615.0
0.0
646.0
-129.0
-42.0
-105.0
-75.0
61.0
0.0
-290.0
15.0
33.0
-478.0
108.0
-661.0
153.0
-830.0
0.0
-26.0
0.0
-1471.0
1355.0
101.0
-41.0
-6.0
2.0
0.0
-1.0
84.0
0.0
79.0
0.0
19.0
0.0
-7.0
637.0
0.0
649.0
0.0
0.0
-154.0
369.0
112.0
0.0
327.0
0.0
0.0
0.0
6.0
0.0
0.0
6.0
0.0
0.0
0.0
162.0
187.0
0.0
349.0
-42%
21%
-23%
-21%
18%
159%
3%
-8%
-100%
53%
51%
300%
43%
41%
41%
-51%
-19%
-10%
-5%
9%
-8%
29%
-98%
225%
-16%
-17%
-39%
-97%
684%
-2%
-100%
33%
-100%
19%
18%
173%
-58%
8%
8%
-42%
44%
64%
24%
0%
100%
50%
18700%
34900%
Page 15
Brand
Company
BISK FARM MARIE

ANMOL MARIE
RAJA MARIE
YOURS
RUP NAGAR
MNOBEL
NUTRIBAKE
JAGADHATRI MARIE
VITA MARIE GOLD
A ONE
SAJ INDS
ANMOL BAKERS
RAJA UDYOG PVT LTD
YOURS FOOD PVT LTD
D K BAKING PVT LTD
BRITANNIA INDS
ITC
Brand
Company
BISK FARM MARIE

ANMOL MARIE
RAJA MARIE
YOURS
RUP NAGAR
MNOBEL
NUTRIBAKE
JAGADHATRI MARIE
VITA MARIE GOLD
A ONE
SAJ INDS
ANMOL BAKERS
RAJA UDYOG PVT LTD
YOURS FOOD PVT LTD
D K BAKING PVT LTD
BRITANNIA INDS
ITC
Urban
Q412
Q413
60.1
40.4
60.4
1.1
6.5
6.6
2.5
12.8
2.1
4.8
65.7
34.8
61.7
4.5
8.8
0.6
4.9
5.3
10.6
5.3
7.9
WTD
Rural
Q412
Q413
20.6
28.9
60.1
0.8
17.3
2.4
4.7
3.9
9.7
0.6
0.3
24.2
35.3
61.2
6.9
16.9
12.2
12.3
10.5
5.5
4.0
0.2
Dealer ('000)
Rural
Urban
Dealer Increment Dealer Increment
59.2
26.5
56.7
1.9
5.5
0.7
2.0
3.2
4.3
1.9
4.4
8.5
-4.1
1.8
0.9
1.5
0.7
-3.5
0.2
-2.2
0.4
2.3
43.0
66.3
118.7
7.6
29.0
13.9
18.8
17.1
7.8
5.7
1.7
9.3
18.1
18.3
7.2
3.9
11.0
13.0
5.1
-2.5
3.8
0.9
Page 16
Kolkata: Rs. 121 Cr @ 27% contribution to Top 8 Metro, de-growing @ -0.4%
M Brand
Company
MS Val
Wtd Dist (Seg)
MARIE GOLD
BRITANNIA INDS
36.2
36.3
85.8
BISK FARM
SAJ INDS
17.3
19.8
65.4
70.7
RAJA
RAJA UDYOG PVT LTD
9.3
9.5
47.2
48.5
PRIYA
PRIYA FOOD PRODUCTS
8.4
8.2
48.0
46.5
ANMOL
ANMOL BAKERS
7.0
7.5
43.9
34.9
PARLE
PARLE PRODS
6.7
6.2
33.2
26.2
JAYA
3.8
3.1
17.8
18.9
JAGADHATRI
0.6
1.0
1.2
6.2
BAKEFRESH
BAKEFRESH BISCUIT PVT LTD
1.4
0.9
13.1
4.5
0.3
0.2
8.0
8.6
89.1
Post reviewing the M Brand Construct, we will study the key contributing & growing brands, the key performing SKU's, & the distribution scenario
Page 17
Kolkata: Rs. 121 Cr @ 27% contribution to Top 8 Metro, de-growing @ -0.4%

Which are the key contributing brands?
Brand
MARIE GOLD REGULAR

BISK FARM MARIE
RAJA MARIE
PRIYA MARIE
ANMOL MARIE
PARLE MARIE
JAYA MARIE
VITA MARIE GOLD
JAGADHATRI MARIE
BAKEFRESH
SOBISCO MARIE
WINNER
GRIHINI
MARIE
Which are the key growing brands?
Sales Value
Crores
%Split
Company
121.3
Brand
100%
MARIE

Crores
Growth%
Company
BRITANNIA INDS
42.6
35.1%
BISK FARM MARIE
SAJ INDS
SAJ INDS
24.0
19.8%
ANMOL MARIE
ANMOL BAKERS
RAJA UDYOG PVT LTD
11.6
9.5%
JAGADHATRI MARIE
PRIYA FOOD PRODUCTS
10.0
8.2%
A ONE
ANMOL BAKERS
9.1
7.5%
PARLE MARIE CHOICE
PARLE PRODS
PARLE PRODS
7.1
5.8%
RAJA MARIE
RAJA UDYOG PVT LTD
3.7
3.1%
VITA MARIE GOLD
BRITANNIA INDS
BRITANNIA INDS
1.5
1.2%
YOURS
YOURS FOOD PVT LTD
1.2
1.0%
NARGIS
LIMTEX INDS LTD
BAKEFRESH BISCUIT PVT LTD
1.0
0.9%
MUSA
MUSA FOOD P LTD
SONA BISCUITS
0.9
0.8%
PARLE PRODS
WINNER BISCUITS MFG PVT LTD
0.8
0.7%
PATANJALI
WINNER BISCUITS
0.8
0.7%
MADHUR
BANSAL PROTEIN P LTD
ITC
0.2
0.2%
ITC
Brands which have recorded a 5% share or are among the top 4 in incremental sales have been highlighted for further price point wise analysis
-0.5
-0.4%
3.0
0.6
0.5
0.5
0.3
0.3
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.0
14.4%
7.3%
76.9%
269.8%
337.3%
2.3%
18.4%
20703.9%
587.8%
159.3%
405.3%
114.7%
-0.2%
Brand
Company
Price Point
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
A ONE
ANMOL MARIE
ANMOL BAKERS
BISK FARM MARIE
SAJ INDS
JAGADHATRI MARIE
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Urban
Value (L) % Split Increment (L) % Growth
171.0
596.0
352.0
598.0
10027.0
377.0
12121.0
0.0
0.0
20.0
37.0
10.0
0.0
67.0
6.0
2.0
0.0
8.0
895.0
0.0
911.0
16.0
165.0
0.0
21.0
2200.0
0.0
2402.0
0.0
0.0
31.0
24.0
70.0
0.0
125.0
1%
5%
3%
5%
83%
3%
100%
0%
0%
30%
55%
15%
0%
100%
1%
0%
0%
1%
98%
0%
100%
1%
7%
0%
1%
92%
0%
100%
0%
0%
25%
19%
56%
0%
100%
64.0
45.0
-196.0
-677.0
438.0
283.0
-43.0
0.0
0.0
16.0
23.0
10.0
0.0
49.0
6.0
2.0
0.0
8.0
47.0
0.0
63.0
2.0
16.0
-1.0
21.0
262.0
0.0
300.0
-11.0
0.0
29.0
-34.0
70.0
0.0
54.0
Brand
60%
8%
-36%
-53%
5%
301%
0%
Company
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
400%
164%
272%
6%
7%
14%
11%
-100%
14%
14%
-100%
1450%
-59%
76%
Price Point
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
PARLE MARIE CHOICE
PARLE PRODS
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Urban
171.0
596.0
352.0
598.0
10027.0
377.0
12121.0
86.0
353.0
69.0
3.0
3444.0
302.0
4257.0
16.0
15.0
0.0
10.0
636.0
27.0
704.0
0.0
0.0
0.0
3.0
1.0
31.0
35.0
1%
5%
3%
5%
83%
3%
100%
2%
8%
2%
0%
81%
7%
100%
2%
2%
0%
1%
90%
4%
100%
0%
0%
0%
9%
3%
89%
100%
64.0
45.0
-196.0
-677.0
438.0
283.0
-43.0
86.0
83.0
-140.0
-2.0
-303.0
251.0
-25.0
16.0
-37.0
0.0
-584.0
492.0
13.0
-100.0
0.0
0.0
0.0
3.0
0.0
25.0
28.0
What is the distribution scenario for these brands?

Brand
BISK FARM MARIE

ANMOL MARIE
JAGADHATRI MARIE
A ONE
PARLE MARIE CHOICE
RAJA MARIE
VITA MARIE GOLD
YOURS
NARGIS
MUSA
Company
SAJ INDS
ANMOL BAKERS
PARLE PRODS
RAJA UDYOG PVT LTD
BRITANNIA INDS
YOURS FOOD PVT LTD
LIMTEX INDS LTD
MUSA FOOD P LTD
PARLE PRODS
ITC
Dealer (000)
WTD
Dealer Increment DEC'12 DEC'13
32.7
12.7
2.0
1.0
0.0
21.8
1.7
0.6
0.4
0.8
0.7
1.3
5.9
-4.8
0.8
0.7
0.0
2.3
-1.3
0.5
0.4
0.8
0.1
0.6
65.4
43.9
1.2
3.3
1.6
47.2
15.8
0.1
4.2
6.6
70.7
34.9
6.2
5.2
1.4
48.5
11.8
2.2
0.2
1.2
2.6
7.8
Page 18
60%
8%
-36%
-53%
5%
301%
0%
31%
-67%
-40%
-8%
492%
-1%
-71%
-98%
342%
93%
-12%
0%
417%
400%
Tamil Nadu: Rs. 366 Cr @ 15.2% contribution to All India, growing @ 8.3%
M Brand
Company
MS Val
Wtd Dist (Seg)
72.4
74.6
97.4
20.7
18.4
62.6
64.2
PARLE
PARLE PRODS
3.7
4.1
29.9
25.9
TRUE
AUROFOODS
0.3
0.6
3.0
4.0
ANKIT
BADAMI FOODS
0.1
0.5
0.1
0.8
PERRYS
PERRYS FOODS
0.3
0.3
2.6
2.5
HARSH
HARSH BAKERS
0.3
0.2
0.7
0.9
MCVITIES
0.2
0.1
4.0
3.1
VIJAY
HARSH BAKERS
0.1
0.1
0.5
0.6
RAJCO
HARSH BAKERS
0.0
0.1
0.2
0.8
MARIE GOLD
BRITANNIA INDS
Sales Value
Value Sales (Cr)
Brand
MARIE GOLD REGULAR

PARLE MARIE
VITA MARIE GOLD
TRUE
PERRYS
MCVITIES
Brand
MARIE GOLD REGULAR

PARLE MARIE
ANKIT MARIE MOOD
TRUE
RAJCO MARIE
DYNA'S
TREFF
PERRYS
Company
MARIE
BRITANNIA INDS
ITC
PARLE PRODS
BRITANNIA INDS
ITC
ITC
AUROFOODS
PERRYS FOODS
Incremental Value
MARIE
Company
BRITANNIA INDS
PARLE PRODS
BADAMI FOODS
AUROFOODS
HARSH BAKERS
ITC
R RAVI FOODS
DISHA FOODS
PERRYS FOODS
Urban
Value (Cr) % Split
264.5
187.9
38.6
10.4
9.2
7.2
6.3
2.2
0.7
0.5
100%
71.0%
14.6%
3.9%
3.5%
2.7%
2.4%
0.8%
0.3%
0.2%
Rural
Value (Cr) % Split
101.3
73.9
11.2
4.4
1.8
3.4
0.6
0.1
0.4
0.0
100%
72.9%
11.0%
4.3%
1.8%
3.4%
0.6%
0.1%
0.4%
0.0%

Urban
Rural
19.0
21.7
2.3
0.0
1.2
0.0
0.0
0.0
0.1
0.3
7.8%
13.0%
27.8%
59.7%
116.9%
0.3%
133.5%
71.4%
9.0
7.2
0.3
1.5
0.0
0.3
0.3
0.3
0.2
-0.1
9.7%
10.8%
8.7%
1063.4%
67.2%
449.7%
9.4%
280.4%
-16.3%
Page 19
97.2
Brand
Company
Value Sales (Lakh)

Urban
Rural
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
ANKIT MARIE MOOD
BADAMI FOODS
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
RAJCO MARIE
HARSH BAKERS
ITC
ITC
TRUE
AUROFOODS
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
3049.0
10393.0
8205.0
3595.0
1166.0
24.0
26432.0
0.0
4.0
0.0
0.0
0.0
0.0
4.0
2442.0
5974.0
6966.0
2317.0
1071.0
16.0
18786.0
60.0
832.0
2.0
121.0
25.0
0.0
1040.0
1.0
0.0
0.0
0.0
0.0
0.0
1.0
507.0
2280.0
750.0
309.0
0.0
4.0
3850.0
0.0
669.0
52.0
0.0
0.0
0.0
721.0
0.0
0.0
214.0
0.0
0.0
0.0
214.0
12%
39%
31%
14%
4%
0%
100%
0%
100%
0%
0%
0%
0%
100%
13%
32%
37%
12%
6%
0%
100%
6%
80%
0%
12%
2%
0%
100%
100%
0%
0%
0%
0%
0%
100%
13%
59%
19%
8%
0%
0%
100%
0%
93%
7%
0%
0%
0%
100%
0%
0%
100%
0%
0%
0%
100%
1220.0
4925.0
3053.0
837.0
99.0
1.0
10135.0
0.0
166.0
0.0
0.0
0.0
0.0
166.0
959.0
2947.0
2738.0
648.0
95.0
1.0
7388.0
29.0
398.0
0.0
8.0
4.0
0.0
439.0
20.0
7.0
12.0
0.0
0.0
0.0
39.0
108.0
807.0
171.0
30.0
0.0
0.0
1116.0
0.0
330.0
13.0
0.0
0.0
0.0
343.0
0.0
0.0
9.0
0.0
0.0
0.0
9.0
Brand
12%
49%
30%
8%
1%
0%
100%
0%
100%
0%
0%
0%
0%
100%
13%
40%
37%
9%
1%
0%
100%
7%
91%
0%
2%
1%
0%
100%
51%
18%
31%
0%
0%
0%
100%
10%
72%
15%
3%
0%
0%
100%
0%
96%
4%
0%
0%
0%
100%
0%
0%
100%
0%
0%
0%
100%
Company
Value Sales (Lakh)

Urban
Rural
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
ANKIT MARIE MOOD
BADAMI FOODS
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
RAJCO MARIE
HARSH BAKERS
ITC
ITC
TRUE
AUROFOODS
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
735.0
1498.0
-375.0
-222.0
246.0
18.0
1900.0
0.0
1.0
0.0
0.0
0.0
0.0
1.0
675.0
1908.0
452.0
-1081.0
198.0
16.0
2168.0
3.0
167.0
-14.0
46.0
25.0
0.0
227.0
1.0
0.0
0.0
0.0
0.0
0.0
1.0
76.0
-189.0
-159.0
41.0
-1.0
2.0
-230.0
0.0
-49.0
52.0
0.0
0.0
0.0
3.0
0.0
0.0
115.0
0.0
0.0
0.0
115.0
32%
17%
-4%
-6%
27%
300%
8%
33%
33%
38%
47%
7%
-32%
23%
13%
5%
25%
-88%
61%
28%
18%
-8%
-17%
15%
-100%
100%
-6%
-7%
0%
116%
116%
408.0
985.0
-1298.0
771.0
39.0
1.0
906.0
0.0
153.0
-1.0
0.0
0.0
0.0
152.0
349.0
731.0
-1014.0
620.0
35.0
1.0
722.0
16.0
49.0
-32.0
0.0
4.0
0.0
37.0
13.0
7.0
12.0
0.0
0.0
0.0
32.0
8.0
69.0
-68.0
5.0
0.0
0.0
14.0
0.0
17.0
13.0
0.0
0.0
0.0
30.0
0.0
0.0
4.0
0.0
0.0
0.0
4.0
50%
25%
-30%
1168%
65%
10%
1177%
-100%
1086%
57%
33%
-27%
2214%
58%
11%
123%
14%
-100%
0%
9%
186%
457%
8%
9%
-28%
20%
1%
5%
10%
80%
80%
Page 20
Brand
Company
MARIE GOLD REGULAR

PARLE MARIE
ANKIT MARIE MOOD
TRUE
RAJCO MARIE
DYNA'S
TREFF
PERRYS
BRITANNIA INDS
PARLE PRODS
BADAMI FOODS
AUROFOODS
HARSH BAKERS
ITC
R RAVI FOODS
DISHA FOODS
PERRYS FOODS
Brand
Company
MARIE GOLD REGULAR

PARLE MARIE
ANKIT MARIE MOOD
TRUE
RAJCO MARIE
DYNA'S
TREFF
PERRYS
BRITANNIA INDS
PARLE PRODS
BADAMI FOODS
AUROFOODS
HARSH BAKERS
ITC
R RAVI FOODS
DISHA FOODS
PERRYS FOODS
Urban
Q412
Q413
97.4
28.9
0.0
3.6
33.2
0.1
1.6
97.3
24.5
5.5
0.1
31.4
0.0
0.1
1.9
WTD
Rural
Q412
Q413
97.5
30.5
0.3
1.5
0.7
17.9
0.2
5.0
96.8
27.7
2.8
0.1
2.8
24.0
1.1
0.0
4.1
Dealer ('000)
Urban
Rural
168.4
29.4
3.8
0.3
35.7
0.1
0.7
5.6
8.9
-3.2
-0.6
1.3
0.3
-6.1
0.1
0.6
0.0
146.4
30.7
5.2
0.3
3.5
22.4
2.1
0.7
6.4
21.7
3.7
4.2
-0.8
1.4
-3.1
2.1
-0.8
0.3
Page 21
Chennai: Rs. 50 Cr @ 11% contribution to Top 8 Metro, growing @ 17%
M Brand
Company
MS Val
Wtd Dist (Seg)
74.8
81.2
98.2
20.7
15.9
73.3
62.8
PARLE
PARLE PRODS
2.2
1.8
22.4
22.8
MCVITIES
1.2
0.7
20.1
17.5
TRUE
AUROFOODS
0.3
0.2
1.8
7.1
TREFF
DISHA FOODS
0.1
0.1
0.6
0.5
HARSH
HARSH BAKERS
0.1
0.0
0.1
0.1
KWALITY
KWALITY
0.0
0.0
2.0
0.6
DUKES
DUKES FOODS LTD
0.1
0.0
1.7
0.0
MCVITIES
UNIVERSAL CORPORATION
0.0
0.0
0.6
1.3
MARIE GOLD
BRITANNIA INDS
99.3
Page 22
Chennai: Rs. 50 Cr @ 11% contribution to Top 8 Metro, growing @ 17%

Brand
MARIE
MARIE GOLD REGULAR

VITA MARIE GOLD
PARLE MARIE
MCVITIES
TRUE
TREFF
PARLE MARIE CHOICE
HARSH
PARLE ASSORTED
KWALITY MARIE
Sales Value
Crores
%Split
Company
49.8
Brand
100%

Crores
Growth%
Company
MARIE
7.2
BRITANNIA INDS
38.3
77.0%
MARIE GOLD REGULAR
BRITANNIA INDS
ITC
5.9
11.9%
VITA MARIE GOLD
BRITANNIA INDS
BRITANNIA INDS
2.1
4.3%
ITC
ITC
1.2
2.5%
PARLE MARIE CHOICE
PARLE PRODS
PARLE PRODS
0.8
1.5%
TREFF
DISHA FOODS
ITC
0.7
1.5%
TRUE
AUROFOODS
0.3
0.7%
PARLE ASSORTED
PARLE PRODS
AUROFOODS
0.1
0.2%
JAYAVERA'S
JAYAVERA FOOD PRODUCTS
PARLE PRODS
0.1
0.2%
MCVITIES
DISHA FOODS
0.1
0.1%
KWALITY MARIE
KWALITY
PARLE PRODS
0.0
0.1%
AUROFOOD TRUE MARIE TIME
AUROFOODS
HARSH BAKERS
0.0
0.0%
ROSE MARIE
VEERAMANI BISCUITS
PARLE PRODS
0.0
0.0%
SURYA FOOD & AGRO
KWALITY
0.0
0.0%
PERRYS
PERRYS FOODS
17.0%
8.3
0.3
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
27.6%
19.2%
18.4%
150.0%
48.6%
13.5%
412.7%
111.5%
24.8%
73.6%
194.6%
-
Brand
Value Sales (Lakh)

Urban
Urban
Price Point
Company
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE CHOICE
PARLE PRODS
ITC
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
606.0
1500.0
1938.0
420.0
498.0
6.0
4968.0
526.0
894.0
1833.0
125.0
448.0
2.0
3828.0
0.0
3.0
0.0
0.0
0.0
0.0
3.0
72.0
386.0
53.0
78.0
0.0
2.0
591.0
12%
30%
39%
8%
10%
0%
100%
14%
23%
48%
3%
12%
0%
100%
0%
100%
0%
0%
0%
0%
100%
12%
65%
9%
13%
0%
0%
100%
123.0
377.0
189.0
-128.0
163.0
2.0
726.0
129.0
525.0
210.0
-189.0
154.0
2.0
831.0
0.0
2.0
0.0
0.0
0.0
0.0
2.0
-1.0
-77.0
8.0
-4.0
-1.0
0.0
-75.0
Brand
25%
34%
11%
-23%
49%
50%
17%
Company
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
32%
142%
13%
-60%
52%
28%
200%
200%
-1%
-17%
18%
-5%
-100%
0%
-11%
Value Sales (Lakh)

Urban
Urban
Price Point
ITC
TREFF
DISHA FOODS
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
606.0
1500.0
1938.0
420.0
498.0
6.0
4968.0
0.0
66.0
9.0
0.0
0.0
0.0
75.0
0.0
5.0
0.0
0.0
0.0
0.0
5.0
0.0
0.0
22.0
189.0
1.0
0.0
212.0
12%
30%
39%
8%
10%
0%
100%
0%
88%
12%
0%
0%
0%
100%
0%
100%
0%
0%
0%
0%
100%
0%
0%
10%
89%
0%
0%
100%
123.0
377.0
189.0
-128.0
163.0
2.0
726.0
0.0
3.0
9.0
0.0
0.0
0.0
12.0
0.0
2.0
0.0
0.0
0.0
0.0
2.0
0.0
0.0
-20.0
55.0
1.0
-1.0
35.0

Brand
MARIE GOLD REGULAR

VITA MARIE GOLD
PARLE MARIE CHOICE
TREFF
TRUE
PARLE ASSORTED
JAYAVERA'S
MCVITIES
KWALITY MARIE
AUROFOOD TRUE MARIE TIME
Company
BRITANNIA INDS
BRITANNIA INDS
ITC
PARLE PRODS
DISHA FOODS
AUROFOODS
PARLE PRODS
JAYAVERA FOOD PRODUCTS
KWALITY
AUROFOODS
Dealer (000)
WTD
29.2
4.2
3.8
0.1
0.2
0.4
0.0
0.1
0.0
0.0
0.0
0.9
0.3
0.1
0.1
0.1
0.1
0.0
0.0
0.0
-0.1
0.0
98.1
37.5
28.2
0.2
0.6
1.8
0.1
0.6
2.0
0.2
99.3
37.0
30.6
3.6
0.5
7.1
0.1
0.3
1.3
0.6
0.1
Page 23
25%
34%
11%
-23%
49%
50%
17%
5%
19%
67%
67%
-48%
41%
-100%
20%
Maharashtra: Rs. 308 Cr @ 12.8% contribution to All India, growing @ 4%

M Brand
Company
MS Val
Wtd Dist (Seg)
56.5
56.0
87.1
87.1
17.3
18.9
63.8
63.6
PARLE
PARLE PRODS
16.5
16.3
58.4
57.5
PRIYAGOLD
SURYA FOOD & AGRO
3.9
3.8
14.4
18.7
SUNDER
SUNDER INDS
1.1
1.2
4.1
5.3
SOBISCO
SONA BISCUITS
0.7
0.7
3.0
2.9
BHARAT
REX FOOD PRODUCTS
0.1
0.4
1.2
2.7
HARSH
HARSH BAKERS
0.6
0.4
0.4
1.2
DYNA'S
R RAVI FOODS
0.9
0.4
1.5
2.7
MCVITIES
0.4
0.3
6.2
8.4
MARIE GOLD
BRITANNIA INDS
Sales Value
Value Sales (Cr)
Brand
MARIE GOLD REGULAR

VITA MARIE GOLD
PARLE MARIE
SUNDER MARIE
SOBISCO MARIE
MCVITIES
Brand
MARIE GOLD REGULAR

BHARAT MARIE
PARLE MARIE
ANKIT MARIE MOOD
DYNA'S
PARLE MARIE CHOICE
AKASH
VITA MARIE GOLD
Urban
Value (Cr)
% Split
Company
MARIE
BRITANNIA INDS
BRITANNIA INDS
ITC
PARLE PRODS
SURYA FOOD & AGRO
ITC
ITC
PARLE PRODS
SUNDER INDS
SONA BISCUITS
Incremental Value
MARIE
Company
BRITANNIA INDS
ITC
ITC
REX FOOD PRODUCTS
ITC
PARLE PRODS
BADAMI FOODS
R RAVI FOODS
PARLE PRODS
AMBROSIA AGRO TECH P LTD
BRITANNIA INDS
234.0
100%
Rural
Value (Cr) % Split
73.9
100%
97.6
37.4
33.8
28.9
10.7
9.3
7.2
2.2
1.8
1.3
1.0
41.7%
16.0%
14.4%
12.4%
4.6%
4.0%
3.1%
0.9%
0.8%
0.5%
0.4%
28.3
8.8
5.0
18.2
1.0
1.9
1.1
0.2
1.8
0.8
0.0
38.4%
12.0%
6.7%
24.6%
1.4%
2.6%
1.4%
0.3%
2.4%
1.1%
0.0%
12.1
5.4%
-0.2
-0.3%

Urban
Rural
7.8
3.8
1.7
0.0
1.1
-1.0
0.0
0.5
0.0
0.0
8.7%
12.6%
22.7%
23.1%
18.0%
-3.3%
-100.0%
662.4%
410.6%
0.0%
-3.3
0.6
-0.1
1.0
-0.2
1.7
0.5
0.5
0.4
0.4
-10.5%
14.6%
-4.3%
442.5%
-16.3%
10.0%
223.9%
428.7%
1574.7%
5.3%
Page 24

Brand
Company
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
BHARAT MARIE
REX FOOD PRODUCTS
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
ITC
ITC
ITC
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Rural
3320.0
13305.0
408.0
3407.0
2892.0
60.0
23392.0
0.0
3.0
0.0
2.0
0.0
0.0
5.0
2111.0
5958.0
0.0
62.0
1621.0
7.0
9759.0
498.0
2085.0
0.0
251.0
60.0
0.0
2894.0
464.0
2434.0
2.0
460.0
0.0
20.0
3380.0
1.0
621.0
43.0
22.0
32.0
4.0
723.0
0.0
876.0
50.0
0.0
0.0
0.0
926.0
0.0
550.0
98.0
2127.0
957.0
13.0
3745.0
14%
57%
2%
15%
12%
0%
100%
0%
60%
0%
40%
0%
0%
100%
22%
61%
0%
1%
17%
0%
100%
17%
72%
0%
9%
2%
0%
100%
14%
72%
0%
14%
0%
1%
100%
0%
86%
6%
3%
4%
1%
100%
0%
95%
5%
0%
0%
0%
100%
0%
15%
3%
57%
26%
0%
100%
688.0
4977.0
97.0
958.0
666.0
0.0
7386.0
0.0
107.0
0.0
17.0
0.0
0.0
124.0
366.0
2113.0
0.0
1.0
355.0
0.0
2835.0
178.0
1497.0
0.0
122.0
21.0
0.0
1818.0
23.0
342.0
0.0
131.0
0.0
0.0
496.0
0.0
92.0
15.0
0.0
0.0
0.0
107.0
0.0
167.0
24.0
0.0
0.0
0.0
191.0
0.0
95.0
5.0
512.0
272.0
0.0
884.0
Brand
9%
67%
1%
13%
9%
0%
100%
0%
86%
0%
14%
0%
0%
100%
13%
75%
0%
0%
13%
0%
100%
10%
82%
0%
7%
1%
0%
100%
5%
69%
0%
26%
0%
0%
100%
0%
86%
14%
0%
0%
0%
100%
0%
87%
13%
0%
0%
0%
100%
0%
11%
1%
58%
31%
0%
100%
Company
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
BHARAT MARIE
REX FOOD PRODUCTS
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
ITC
ITC
ITC
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Rural
138.0
271.0
-2070.0
2119.0
745.0
13.0
1216.0
0.0
-1.0
0.0
2.0
0.0
0.0
1.0
300.0
99.0
-6.0
36.0
348.0
1.0
778.0
-98.0
-15.0
-24.0
-4.0
60.0
-14.0
-95.0
-7.0
249.0
-5.0
133.0
-12.0
20.0
378.0
-1.0
35.0
43.0
19.0
10.0
4.0
110.0
0.0
122.0
50.0
0.0
0.0
0.0
172.0
0.0
-123.0
-2112.0
1936.0
307.0
-6.0
2.0
4%
2%
-84%
165%
35%
28%
5%
-25%
25%
17%
2%
-100%
138%
27%
17%
9%
-16%
-1%
-100%
-2%
-100%
-3%
-1%
11%
-71%
41%
-100%
13%
-50%
6%
633%
45%
18%
16%
23%
-18%
-96%
1014%
47%
-32%
0%
-260.0
-132.0
-523.0
449.0
441.0
0.0
-25.0
0.0
85.0
0.0
17.0
0.0
0.0
102.0
-97.0
-346.0
-5.0
-220.0
333.0
0.0
-335.0
-133.0
242.0
-2.0
36.0
21.0
0.0
164.0
-10.0
-35.0
0.0
109.0
0.0
0.0
64.0
0.0
-35.0
15.0
0.0
0.0
0.0
-20.0
0.0
-32.0
24.0
0.0
0.0
0.0
-8.0
0.0
33.0
-547.0
487.0
72.0
0.0
45.0
-27%
-3%
-84%
88%
196%
0%
386%
464%
-21%
-14%
-100%
-100%
1514%
-11%
-43%
19%
-100%
42%
10%
-30%
-9%
495%
15%
-28%
-16%
-16%
-4%
53%
-99%
1948%
36%
5%
Page 25

Brand
Company
MARIE GOLD REGULAR

BHARAT MARIE
PARLE MARIE
ANKIT MARIE MOOD
DYNA'S
PARLE MARIE CHOICE
AKASH
VITA MARIE GOLD
BRITANNIA INDS
ITC
ITC
REX FOOD PRODUCTS
ITC
PARLE PRODS
BADAMI FOODS
R RAVI FOODS
PARLE PRODS
BRITANNIA INDS
Brand
Company
MARIE GOLD REGULAR

BHARAT MARIE
PARLE MARIE
ANKIT MARIE MOOD
DYNA'S
PARLE MARIE CHOICE
AKASH
VITA MARIE GOLD
BRITANNIA INDS
ITC
ITC
REX FOOD PRODUCTS
ITC
PARLE PRODS
BADAMI FOODS
R RAVI FOODS
PARLE PRODS
BRITANNIA INDS
Urban
Q412
Q413
86.7
64.4
48.5
37.1
56.0
0.5
0.1
60.0
89.2
67.9
45.9
0.0
42.6
53.8
5.0
66.9
WTD
Rural
Q412
Q413
74.6
47.0
41.3
4.9
34.8
62.5
5.4
5.4
48.4
71.6
38.2
33.4
11.0
18.7
54.7
11.2
48.8
Dealer ('000)
Urban
Rural
112.5
68.7
27.5
0.1
23.1
62.9
0.5
44.8
1.5
6.9
-5.8
0.1
2.3
-4.2
0.0
-0.1
2.8
92.8
29.3
9.1
2.6
5.4
53.8
2.7
23.9
-0.2
0.5
-4.2
1.5
-4.7
-3.6
-2.3
0.8
-2.0
Page 26
Mumbai: Rs. 120 Cr @ 27% contribution to Top 8 Metro, growing @ 3.3%
M Brand
Company
MS Val
Wtd Dist (Seg)
64.1
67.1
96.6
98.1
15.4
15.2
73.0
72.5
PARLE
PARLE PRODS
11.0
10.0
58.8
61.2
PRIYAGOLD
SURYA FOOD & AGRO
8.0
6.9
32.4
37.1
MCVITIES
0.6
0.5
12.0
13.3
SUNDER
SUNDER INDS
0.2
0.2
2.1
2.2
PATANJALI
0.0
0.0
0.2
1.0
VITA
BRITANNIA INDS
0.7
0.0
2.5
0.0
DIVSS
SHAKTI BHOG FOODS
0.0
0.0
2.7
1.6
DUKES
RAVI FOODS
0.0
0.0
0.0
0.0
MARIE GOLD
BRITANNIA INDS
Page 27
Mumbai: Rs. 120 Cr @ 27% contribution to Top 8 Metro, growing @ 3.3%

Brand
MARIE
MARIE GOLD REGULAR

VITA MARIE GOLD
PARLE MARIE
MCVITIES
PARLE MARIE CHOICE
SUNDER MARIE
PARLE ASSORTED
PATANJALI
Sales Value
Crores
%Split
Company
120.4
Brand
100%

Crores
Growth%
Company
MARIE
BRITANNIA INDS
54.6
45.3%
MARIE GOLD REGULAR
BRITANNIA INDS
BRITANNIA INDS
26.2
21.8%
ITC
ITC
12.1
10.0%
PARLE MARIE CHOICE
PARLE PRODS
PARLE PRODS
10.6
8.8%
ITC
SURYA FOOD & AGRO
8.3
6.9%
SUNDER MARIE
SUNDER INDS
ITC
3.2
2.6%
VITA MARIE GOLD
BRITANNIA INDS
ITC
3.0
2.5%
PARLE ASSORTED
PARLE PRODS
PARLE PRODS
0.9
0.8%
PATANJALI
0.6
0.5%
DIVSS
SHAKTI BHOG FOODS
PARLE PRODS
0.4
0.3%
DUKES MARIE BREAK
RAVI FOODS
SUNDER INDS
0.3
0.2%
MCVITIES
PARLE PRODS
0.1
0.1%
DUKES MARIE BREAK
DUKES FOODS LTD
0.1
0.0%
HARSH
HARSH BAKERS
BRITANNIA INDS
0.0
0.0%
TIFFANY DIGESTIVE
SEVILLE PRODUCT
3.9
3.3%
6.0
0.5
0.3
0.1
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
12.4%
20.8%
1072.8%
4.6%
46.8%
0.2%
196.7%
3606.6%
166.1%
304.7%
239.2%
593.7%
12.1%
Brand
Company
Price Point
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
PARLE MARIE CHOICE
PARLE PRODS
SURYA FOOD & AGRO
SUNDER MARIE
SUNDER INDS
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Urban
2124.0
5585.0
257.0
2036.0
1993.0
36.0
12031.0
1535.0
2731.0
0.0
43.0
1143.0
5.0
5457.0
217.0
678.0
0.0
148.0
19.0
0.0
1062.0
0.0
36.0
0.0
0.0
0.0
0.0
36.0
174.0
247.0
144.0
246.0
14.0
0.0
825.0
7.0
12.0
0.0
4.0
5.0
0.0
28.0
18%
46%
2%
17%
17%
0%
100%
28%
50%
0%
1%
21%
0%
100%
20%
64%
0%
14%
2%
0%
100%
0%
100%
0%
0%
0%
0%
100%
21%
30%
17%
30%
2%
0%
100%
25%
43%
0%
14%
18%
0%
100%
73.0
-211.0
-1304.0
1314.0
512.0
2.0
386.0
207.0
62.0
-4.0
27.0
307.0
2.0
601.0
-66.0
-69.0
-7.0
31.0
19.0
-9.0
-101.0
0.0
34.0
0.0
0.0
0.0
0.0
34.0
-22.0
-40.0
-45.0
-15.0
14.0
0.0
-108.0
2.0
10.0
0.0
3.0
-6.0
0.0
9.0
Brand
4%
-4%
-84%
182%
35%
6%
3%
Company
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
16%
2%
-100%
169%
37%
67%
12%
-23%
-9%
-100%
26%
-100%
-9%
1700%
1700%
-11%
-14%
-24%
-6%
-12%
40%
500%
300%
-55%
47%
Price Point
ITC
ITC
ITC
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Urban
2124.0
5585.0
257.0
2036.0
1993.0
36.0
12031.0
189.0
746.0
1.0
258.0
3.0
9.0
1206.0
0.0
246.0
18.0
11.0
21.0
2.0
298.0
0.0
300.0
17.0
0.0
0.0
0.0
317.0
0.0
509.0
76.0
1292.0
733.0
11.0
2621.0
18%
46%
2%
17%
17%
0%
100%
16%
62%
0%
21%
0%
1%
100%
0%
83%
6%
4%
7%
1%
100%
0%
95%
5%
0%
0%
0%
100%
0%
19%
3%
49%
28%
0%
100%
73.0
-211.0
-1304.0
1314.0
512.0
2.0
386.0
-35.0
-50.0
-13.0
59.0
-9.0
9.0
-39.0
0.0
-22.0
18.0
8.0
7.0
2.0
13.0
0.0
39.0
17.0
0.0
0.0
0.0
56.0
0.0
-91.0
-1268.0
1176.0
193.0
-5.0
5.0

Brand
MARIE GOLD REGULAR

PARLE MARIE CHOICE
SUNDER MARIE
VITA MARIE GOLD
PARLE ASSORTED
PATANJALI
DIVSS
DUKES MARIE BREAK
MCVITIES
DUKES MARIE BREAK
Company
BRITANNIA INDS
ITC
PARLE PRODS
ITC
SUNDER INDS
BRITANNIA INDS
PARLE PRODS
SHAKTI BHOG FOODS
RAVI FOODS
DUKES FOODS LTD
Dealer (000)
WTD
49.2
9.8
0.4
8.6
2.2
27.2
0.0
0.3
0.3
0.1
0.0
0.4
2.0
-2.8
0.3
0.6
0.9
0.1
0.0
0.1
-0.6
0.1
0.0
0.3
91.6
55.2
0.3
46.0
2.1
83.2
2.0
0.2
2.7
0.6
0.1
97.5
53.4
8.1
50.4
2.2
84.6
0.8
1.0
1.6
0.0
0.5
0.4
Page 28
4%
-4%
-84%
182%
35%
6%
3%
-16%
-6%
-93%
30%
-75%
-3%
-8%
267%
50%
5%
15%
21%
-15%
-94%
1014%
36%
-31%
0%
Pune: Rs. 23 Cr @ 5% contribution to Top 8 Metro, de-growing @ -7.9%
M Brand
Company
Wtd Dist (Seg)
MS Val
44.4
43.8
87.4
82.1
37.4
39.3
80.1
76.4
PARLE
PARLE PRODS
11.2
11.6
47.4
49.2
SOBISCO
SONA BISCUITS
3.8
2.6
16.1
9.8
MARIE GOLD
BRITANNIA INDS
HARSH
HARSH BAKERS
0.9
1.2
1.7
3.7
MCVITIES
0.5
0.4
10.0
12.5
SUNDER
SUNDER INDS
0.2
0.2
0.6
0.7
SOBISCO
SOBISCO FOOD
0.0
0.2
0.0
5.1
DIVSS
SHAKTI BHOG FOODS
0.1
0.2
5.0
1.3
PRIYAGOLD
SURYA FOOD & AGRO
0.0
0.1
0.3
1.3
Page 29
Pune: Rs. 23 Cr @ 5% contribution to Top 8 Metro, de-growing @ -7.9%

Brand
MARIE
MARIE GOLD REGULAR

PARLE MARIE
VITA MARIE GOLD
SOBISCO MARIE
HARSH
MCVITIES
PARLE MARIE CHOICE
SUNDER MARIE
SOBISCO MARIE
DIVSS
TREFF
Sales Value
Crores
%Split
Company
23.4
Brand
100%

Crores
Growth%
Company
MARIE
BRITANNIA INDS
9.0
38.5%
PARLE PRODS
ITC
6.4
27.4%
VITA MARIE GOLD
BRITANNIA INDS
PARLE PRODS
2.1
9.1%
PARLE MARIE CHOICE
PARLE PRODS
ITC
1.7
7.2%
HARSH
HARSH BAKERS
BRITANNIA INDS
1.2
5.2%
SOBISCO MARIE
SOBISCO FOOD
ITC
1.1
4.8%
SURYA FOOD & AGRO
SONA BISCUITS
0.6
2.6%
DUKES MARIE BREAK
RAVI FOODS
PARLE PRODS
0.5
2.1%
DIVSS
SHAKTI BHOG FOODS
HARSH BAKERS
0.3
1.2%
PARLE ASSORTED
PARLE PRODS
0.1
0.4%
VIJAY MARIE
HARSH BAKERS
PARLE PRODS
0.1
0.3%
RAJCO MARIE
HARSH BAKERS
SUNDER INDS
0.1
0.2%
SUNDER MARIE
SUNDER INDS
SOBISCO FOOD
0.0
0.2%
PATANJALI
SHAKTI BHOG FOODS
0.0
0.2%
ROSE MARIE
VEERAMANI BISCUITS
SURYA FOOD & AGRO
0.0
0.1%
MCVITIES
DISHA FOODS
0.0
0.1%
TIFFANY DIGESTIVE
SEVILLE PRODUCT
-2.0
-7.9%
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
21.8%
5.6%
1162.0%
23.8%
215.1%
2298.2%
118.3%
761.6%
586.1%
5.0%
8789.6%
12.3%
Company
Brand
Price Point
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
HARSH
HARSH BAKERS
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE PRODS
PARLE MARIE
PARLE PRODS
PARLE MARIE CHOICE
PARLE PRODS
Brand

VITA MARIE GOLD
PARLE MARIE CHOICE
HARSH
SOBISCO MARIE
DUKES MARIE BREAK
DIVSS
PARLE ASSORTED
VIJAY MARIE
RAJCO MARIE
SUNDER MARIE
Value Sales (Lakh)

Urban
Urban
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Company
328.0
1533.0
24.0
200.0
232.0
9.0
2326.0
1.0
0.0
1.0
24.0
0.0
0.0
26.0
140.0
627.0
1.0
8.0
122.0
1.0
899.0
0.0
38.0
0.0
4.0
6.0
0.0
48.0
35.0
118.0
0.0
38.0
19.0
0.0
210.0
0.0
7.0
0.0
0.0
0.0
0.0
7.0
14%
66%
1%
9%
10%
0%
100%
4%
0%
4%
92%
0%
0%
100%
16%
70%
0%
1%
14%
0%
100%
0%
79%
0%
8%
13%
0%
100%
17%
56%
0%
18%
9%
0%
100%
0%
100%
0%
0%
0%
0%
100%
-85.0
-21.0
-119.0
22.0
1.0
0.0
-202.0
-3.0
0.0
0.0
7.0
0.0
0.0
4.0
-36.0
50.0
-125.0
6.0
-4.0
0.0
-109.0
-8.0
13.0
0.0
-2.0
6.0
-1.0
8.0
-26.0
-18.0
-5.0
2.0
19.0
-3.0
-31.0
0.0
7.0
0.0
0.0
0.0
0.0
7.0
Brand
-21%
-1%
-83%
12%
0%
0%
-8%
Company
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
-75%
0%
41%
18%
-20%
9%
-99%
300%
-3%
0%
-11%
-100%
52%
-33%
-100%
20%
-43%
-13%
-100%
6%
-100%
-13%
-
Price Point
SOBISCO MARIE
SONA BISCUITS
ITC
ITC
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Urban
328.0
1533.0
24.0
200.0
232.0
9.0
2326.0
0.0
13.0
0.0
2.0
45.0
0.0
60.0
151.0
448.0
9.0
27.0
0.0
4.0
639.0
0.0
163.0
4.0
0.0
0.0
0.0
167.0
0.0
2.0
1.0
92.0
27.0
1.0
123.0
14%
66%
1%
9%
10%
0%
100%
0%
22%
0%
3%
75%
0%
100%
24%
70%
1%
4%
0%
1%
100%
0%
98%
2%
0%
0%
0%
100%
0%
2%
1%
75%
22%
1%
100%
-85.0
-21.0
-119.0
22.0
1.0
0.0
-202.0
0.0
-11.0
0.0
2.0
-28.0
0.0
-37.0
-5.0
-21.0
5.0
1.0
0.0
1.0
-19.0
0.0
-9.0
4.0
0.0
0.0
0.0
-5.0
0.0
0.0
-4.0
3.0
8.0
0.0
7.0
PARLE PRODS
BRITANNIA INDS
PARLE PRODS
HARSH BAKERS
SOBISCO FOOD
SURYA FOOD & AGRO
RAVI FOODS
SHAKTI BHOG FOODS
PARLE PRODS
HARSH BAKERS
HARSH BAKERS
SUNDER INDS
WTD
Dealer (000)
1.5
1.8
0.0
0.1
0.4
0.1
0.1
0.1
0.0
0.2
0.2
0.2
0.8
0.0
0.0
0.4
0.0
0.0
-0.2
0.0
0.2
0.1
19.0
25.9
1.7
0.3
0.1
5.0
1.4
0.6
26.6
37.9
6.5
3.7
5.1
1.3
0.1
1.3
2.1
0.4
0.7
Page 30
-21%
-1%
-83%
12%
0%
0%
-8%
-46%
-38%
-38%
-3%
-4%
125%
4%
33%
-3%
-5%
-3%
0%
-80%
3%
42%
0%
6%
Assam EW: Rs. 225 Cr @ 9.3% contribution to All India, growing @ 17.9%
M Brand
Company
MS Val
Wtd Dist (Seg)
BISK FARM
SAJ INDS
54.4
48.1
83.3
79.4
MARIE GOLD
BRITANNIA INDS
32.7
35.5
70.3
74.0
KISHLAY
KISHLAY FOODS PVT LTD
1.8
2.7
7.2
9.4
PARLE
PARLE PRODS
2.0
1.9
9.2
9.9
ANMOL
ANMOL BAKERS
0.3
1.8
3.5
8.3
MADHABI
MADHABI
2.0
1.7
6.6
7.2
BISQLICK
GATTANI BISCUITS INDS
1.2
1.5
6.1
5.5
NEZONE
NEZONE BISCUITS
0.7
1.3
4.8
7.2
ABHINAV
ABHINAV FOOD PRODUCTS
1.1
1.0
3.5
5.2
1.1
0.8
4.2
5.2
Sales Value
Value Sales (Cr)
Brand
BISK FARM MARIE

MARIE GOLD REGULAR
VITA MARIE GOLD
MADHABI
PARLE MARIE
GOLDEN BAKE
ANMOL MARIE
KISHLAY
NEZONE MARIE
Brand
MARIE GOLD REGULAR

BISK FARM MARIE
ANMOL MARIE
KISHLAY
VITA MARIE GOLD
NEZONE MARIE
GOLDEN BAKE
BISQLICK
RAJA MARIE
Urban
Value (Cr) % Split
Company
MARIE
SAJ INDS
BRITANNIA INDS
BRITANNIA INDS
MADHABI
ITC
PARLE PRODS
ANMOL BAKERS
NEZONE BISCUITS
Incremental Value
MARIE
73.7
35.1
26.1
2.5
2.0
1.2
1.2
0.9
0.8
0.6
0.5
100%
47.6%
35.5%
3.3%
2.8%
1.6%
1.6%
1.2%
1.1%
0.8%
0.7%
Rural
Value (Cr) % Split
151.4
73.1
50.0
1.4
1.8
0.4
2.5
0.9
3.3
5.5
2.4
100%
48.3%
33.0%
0.9%
1.2%
0.3%
1.6%
0.6%
2.2%
3.6%
1.6%

Urban
Rural
Company
BRITANNIA INDS
SAJ INDS
ANMOL BAKERS
BRITANNIA INDS
NEZONE BISCUITS
RAJA UDYOG PVT LTD
ITC
12.5
3.7
5.5
0.6
0.4
0.9
0.2
0.7
0.1
0.2
0.0
20.4%
16.5%
18.7%
349.0%
213.0%
61.8%
60.8%
333.4%
21.5%
190.3%
-42.6%
21.7
12.2
-1.2
3.0
2.3
0.8
1.3
0.6
1.0
0.8
0.0
16.7%
32.3%
-1.6%
897.8%
70.5%
121.0%
119.1%
290.3%
49.9%
244.4%
129.4%
Page 31
Brand
Company
Value Sales (Lakh)

Urban
Rural
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
ANMOL MARIE
ANMOL BAKERS
BISK FARM MARIE
SAJ INDS
KISHLAY
MARIE GOLD REGULAR
BRITANNIA INDS
ITC
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
12.0
3813.0
11.0
1226.0
2293.0
9.0
7364.0
0.0
22.0
0.0
56.0
0.0
0.0
78.0
0.0
1780.0
0.0
855.0
875.0
0.0
3510.0
2.0
30.0
0.0
26.0
0.0
0.0
58.0
0.0
1615.0
9.0
54.0
931.0
2.0
2611.0
0.0
106.0
0.0
12.0
0.0
0.0
118.0
0.0
0.0
0.0
0.0
247.0
0.0
247.0
0%
52%
0%
17%
31%
0%
100%
0%
28%
0%
72%
0%
0%
100%
0%
51%
0%
24%
25%
0%
100%
3%
52%
0%
45%
0%
0%
100%
0%
62%
0%
2%
36%
0%
100%
0%
90%
0%
10%
0%
0%
100%
0%
0%
0%
0%
100%
0%
100%
285.0
9082.0
57.0
2544.0
3035.0
140.0
15143.0
4.0
135.0
0.0
179.0
14.0
0.0
332.0
2.0
4515.0
0.0
1635.0
1164.0
0.0
7316.0
117.0
371.0
0.0
65.0
0.0
0.0
553.0
1.0
3327.0
45.0
137.0
1493.0
1.0
5004.0
0.0
43.0
0.0
3.0
0.0
0.0
46.0
0.0
0.0
0.0
0.0
5.0
136.0
141.0
Brand
2%
60%
0%
17%
20%
1%
100%
1%
41%
0%
54%
4%
0%
100%
0%
62%
0%
22%
16%
0%
100%
21%
67%
0%
12%
0%
0%
100%
0%
66%
1%
3%
30%
0%
100%
0%
93%
0%
7%
0%
0%
100%
0%
0%
0%
0%
4%
96%
100%
Company
Value Sales (Lakh)

Urban
Rural
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
ANMOL MARIE
ANMOL BAKERS
BISK FARM MARIE
SAJ INDS
KISHLAY
MARIE GOLD REGULAR
BRITANNIA INDS
ITC
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
2.0
341.0
-154.0
-891.0
1955.0
6.0
1259.0
0.0
18.0
0.0
44.0
-2.0
0.0
60.0
0.0
149.0
0.0
-447.0
851.0
0.0
553.0
0.0
13.0
0.0
26.0
0.0
0.0
39.0
0.0
195.0
-145.0
-485.0
806.0
0.0
371.0
0.0
11.0
0.0
-13.0
0.0
0.0
-2.0
0.0
0.0
0.0
0.0
97.0
-1.0
96.0
20%
10%
-93%
-42%
578%
200%
21%
450%
367%
-100%
333%
9%
-34%
3546%
19%
0%
76%
205%
14%
-94%
-90%
645%
0%
17%
12%
-52%
-2%
65%
-100%
64%
36.0
1942.0
-1147.0
-1493.0
2686.0
139.0
2163.0
4.0
134.0
0.0
157.0
3.0
0.0
298.0
1.0
139.0
0.0
-1358.0
1099.0
0.0
-119.0
1.0
163.0
0.0
65.0
0.0
0.0
229.0
1.0
1516.0
-1141.0
-508.0
1352.0
1.0
1221.0
0.0
-19.0
0.0
-3.0
0.0
0.0
-22.0
0.0
0.0
0.0
0.0
-58.0
135.0
77.0
14%
27%
-95%
-37%
770%
13900%
17%
13400%
714%
27%
876%
100%
3%
-45%
1691%
-2%
1%
78%
71%
84%
-96%
-79%
959%
32%
-31%
-50%
-32%
-92%
13500%
120%
Page 32
Brand
Company
MARIE GOLD REGULAR

BISK FARM MARIE
ANMOL MARIE
KISHLAY
VITA MARIE GOLD
NEZONE MARIE
GOLDEN BAKE
BISQLICK
RAJA MARIE
BRITANNIA INDS
SAJ INDS
ANMOL BAKERS
BRITANNIA INDS
NEZONE BISCUITS
RAJA UDYOG PVT LTD
ITC
Brand
Company
MARIE GOLD REGULAR

BISK FARM MARIE
ANMOL MARIE
KISHLAY
VITA MARIE GOLD
NEZONE MARIE
GOLDEN BAKE
BISQLICK
RAJA MARIE
BRITANNIA INDS
SAJ INDS
ANMOL BAKERS
BRITANNIA INDS
NEZONE BISCUITS
RAJA UDYOG PVT LTD
ITC
Urban
Q412
Q413
76.6
83.3
6.3
2.0
14.6
4.5
1.8
2.0
0.9
1.0
78.1
84.7
10.5
3.7
20.3
1.4
11.2
2.7
1.6
0.9
WTD
Rural
Q412
Q413
67.3
83.3
2.2
9.6
4.3
5.0
2.2
8.1
1.4
0.1
71.3
76.8
7.2
12.2
8.9
10.0
4.2
6.9
3.7
-
Dealer ('000)
Urban
Rural
45.0
47.1
3.2
2.1
5.6
0.9
3.1
2.1
0.7
0.6
1.6
1.2
1.2
1.3
1.5
-1.2
2.7
0.5
0.5
0.2
128.6
149.1
10.1
22.1
8.3
15.5
8.9
16.5
5.8
-
12.3
-1.7
7.2
3.9
5.7
7.7
4.1
1.1
2.4
-0.2
Page 33
Orissa: Rs. 212 Cr @ 8.8% contribution to All India, growing @ 32.4%

M Brand
Company
MS Val
Wtd Dist (Seg)
MARIE GOLD
BRITANNIA INDS
65.3
68.3
88.9
89.0
JAYA
7.5
4.7
16.8
14.2
ANMOL
ANMOL BAKERS
4.8
4.7
20.0
26.1
PARLE
PARLE PRODS
3.0
4.1
15.4
15.2
MIO
0.6
3.4
4.3
8.9
BISK FARM
SAJ INDS
4.1
3.3
22.9
18.8
SRI
SRI RAM INDUSTRIES
1.7
1.8
9.0
11.6
MINARVA
MURARKA BISCUITS
1.6
1.6
10.9
11.4
RAJA
RAJA UDYOG PVT LTD
1.9
1.3
6.4
7.3
1.2
0.6
7.9
4.9
Sales Value
Value Sales (Cr)
Brand
VITA MARIE GOLD

MARIE GOLD REGULAR
BISK FARM MARIE
ANMOL MARIE
PARLE MARIE
SRI
JAYA MARIE
MAHAK
MINARVA
SOBISCO MARIE
Brand
VITA MARIE GOLD

MARIE GOLD REGULAR
MIO
ANMOL MARIE
PARLE MARIE
RAJA MARIE
SRI
MINARVA
MUSKAAN
MNOBEL
NUTRIBAKE
Urban
Value (Cr) % Split
Company
MARIE
BRITANNIA INDS
BRITANNIA INDS
SAJ INDS
ANMOL BAKERS
PARLE PRODS
SRI RAM INDUSTRIES
MURARKA BISCUITS
MURARKA BISCUITS
SONA BISCUITS
Incremental Value
MARIE
Company
BRITANNIA INDS
BRITANNIA INDS
ANMOL BAKERS
PARLE PRODS
RAJA UDYOG PVT LTD
SRI RAM INDUSTRIES
MURARKA BISCUITS
MURARKA FOOD PRODUCTS
D K BAKING PVT LTD
87.3
100%
35.1
30.4
5.7
4.8
3.2
1.4
1.1
0.8
0.7
0.6
40.2%
34.9%
6.6%
5.5%
3.7%
1.6%
1.3%
0.9%
0.8%
0.7%
18.3
26.5%
Rural
Value (Cr) % Split
124.3
100%
40.0
39.0
1.2
5.1
5.0
2.4
8.9
1.8
2.8
0.3
32.1%
31.4%
1.0%
4.1%
4.1%
1.9%
7.2%
1.4%
2.3%
0.3%
33.5
36.8%

Urban
Rural
10.1
5.4
-0.1
1.0
0.9
0.2
0.8
-0.1
0.2
0.1
0.2
40.5%
21.7%
-43.4%
28.0%
39.2%
67.7%
125.7%
-17.2%
-
14.7
9.9
6.2
2.6
2.6
1.0
0.3
1.1
0.7
0.5
0.3
58.4%
34.0%
759.1%
102.2%
104.0%
98.6%
15.0%
65.6%
5105.7%
1082.1%
-
Page 34

Brand
Company
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
ANMOL MARIE
ANMOL BAKERS
BISK FARM MARIE
SAJ INDS
MARIE GOLD REGULAR
BRITANNIA INDS
MIO
PARLE MARIE
PARLE PRODS
ITC
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Rural
14.0
388.0
177.0
215.0
7872.0
54.0
8720.0
3.0
35.0
0.0
69.0
370.0
0.0
477.0
0.0
4.0
0.0
23.0
544.0
0.0
571.0
153.0
0.0
0.0
0.0
2868.0
20.0
3041.0
0.0
4.0
0.0
0.0
8.0
0.0
12.0
2.0
19.0
0.0
1.0
275.0
21.0
318.0
0.0
1.0
0.0
46.0
0.0
3.0
50.0
0.0
0.0
0.0
0.0
3508.0
0.0
3508.0
0%
4%
2%
2%
90%
1%
100%
1%
7%
0%
14%
78%
0%
100%
0%
1%
0%
4%
95%
0%
100%
5%
0%
0%
0%
94%
1%
100%
0%
33%
0%
0%
67%
0%
100%
1%
6%
0%
0%
86%
7%
100%
0%
2%
0%
92%
0%
6%
100%
0%
0%
0%
0%
100%
0%
100%
231.0
1852.0
501.0
532.0
9287.0
27.0
12430.0
1.0
33.0
0.0
126.0
353.0
0.0
513.0
0.0
3.0
0.0
8.0
108.0
0.0
119.0
280.0
3.0
0.0
13.0
3593.0
14.0
3903.0
46.0
476.0
46.0
0.0
131.0
0.0
699.0
1.0
33.0
0.0
17.0
440.0
13.0
504.0
0.0
0.0
0.0
31.0
0.0
0.0
31.0
0.0
0.0
0.0
0.0
3994.0
0.0
3994.0
Brand
2%
15%
4%
4%
75%
0%
100%
0%
6%
0%
25%
69%
0%
100%
0%
3%
0%
7%
91%
0%
100%
7%
0%
0%
0%
92%
0%
100%
7%
68%
7%
0%
19%
0%
100%
0%
7%
0%
3%
87%
3%
100%
0%
0%
0%
100%
0%
0%
100%
0%
0%
0%
0%
100%
0%
100%
Company
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
ANMOL MARIE
ANMOL BAKERS
BISK FARM MARIE
SAJ INDS
MARIE GOLD REGULAR
BRITANNIA INDS
MIO
PARLE MARIE
PARLE PRODS
ITC
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Rural
-3.0
66.0
58.0
-45.0
1721.0
42.0
1839.0
3.0
26.0
0.0
56.0
19.0
0.0
104.0
0.0
-1.0
0.0
23.0
50.0
0.0
72.0
63.0
0.0
0.0
-3.0
469.0
15.0
544.0
0.0
-10.0
0.0
0.0
2.0
0.0
-8.0
2.0
-24.0
0.0
-10.0
104.0
19.0
91.0
0.0
1.0
0.0
-21.0
0.0
2.0
-18.0
0.0
0.0
0.0
0.0
1011.0
0.0
1011.0
-18%
20%
49%
-17%
28%
350%
27%
289%
431%
5%
28%
-20%
10%
14%
70%
-100%
20%
300%
22%
-71%
33%
-40%
-56%
-91%
61%
950%
40%
-31%
200%
-26%
40%
40%
34.0
804.0
-282.0
-6.0
2763.0
27.0
3340.0
0.0
30.0
0.0
112.0
117.0
0.0
259.0
0.0
-4.0
0.0
8.0
-44.0
0.0
-40.0
201.0
-76.0
0.0
-6.0
854.0
14.0
987.0
46.0
446.0
36.0
0.0
89.0
0.0
617.0
0.0
6.0
0.0
8.0
230.0
13.0
257.0
0.0
-3.0
0.0
4.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
1472.0
0.0
1472.0
17%
77%
-36%
-1%
42%
37%
0%
1000%
800%
50%
102%
-57%
-29%
-25%
254%
-96%
-32%
31%
34%
1487%
360%
212%
752%
0%
22%
89%
110%
104%
-100%
15%
3%
58%
58%
Page 35

Brand
Company
VITA MARIE GOLD

MARIE GOLD REGULAR
MIO
ANMOL MARIE
PARLE MARIE
RAJA MARIE
SRI
MINARVA
MUSKAAN
MNOBEL
NUTRIBAKE
BRITANNIA INDS
BRITANNIA INDS
ANMOL BAKERS
PARLE PRODS
RAJA UDYOG PVT LTD
SRI RAM INDUSTRIES
MURARKA BISCUITS
D K BAKING PVT LTD
Brand
Company
VITA MARIE GOLD

MARIE GOLD REGULAR
MIO
ANMOL MARIE
PARLE MARIE
RAJA MARIE
SRI
MINARVA
MUSKAAN
MNOBEL
NUTRIBAKE
BRITANNIA INDS
BRITANNIA INDS
ANMOL BAKERS
PARLE PRODS
RAJA UDYOG PVT LTD
SRI RAM INDUSTRIES
MURARKA BISCUITS
D K BAKING PVT LTD
Urban
Q412
Q413
82.9
88.3
4.0
31.2
18.0
7.1
9.4
7.4
-
90.9
87.3
0.9
33.9
20.7
4.3
8.9
6.3
0.2
3.6
2.6
WTD
Rural
Q412
Q413
71.7
74.6
4.5
10.7
13.4
1.4
8.7
13.5
0.7
0.8
-
75.6
75.3
14.5
20.6
9.7
9.4
13.5
15.0
8.6
0.6
5.9
Dealer ('000)
Urban
Rural
28.5
25.8
0.7
9.6
5.4
1.0
2.1
1.2
0.0
0.4
0.4
4.2
-1.6
0.2
1.4
0.9
-0.4
-0.8
0.0
0.0
0.4
0.4
104.3
100.2
19.9
30.6
21.3
12.0
14.3
23.8
6.5
1.2
3.3
12.4
-3.6
13.7
17.2
0.0
9.8
3.1
5.5
5.9
-0.1
3.3
Page 36
Karnataka: Rs. 187 Cr @ 7.8% contribution to All India, growing @ 28.7%

M Brand
Company
MS Val
Wtd Dist (Seg)
41.8
39.7
73.9
25.0
27.8
61.5
65.3
PARLE
PARLE PRODS
19.9
15.8
58.6
49.5
BISK FARM
SAJ INDS
4.3
7.6
23.2
23.9
ANKIT
BADAMI FOODS
0.8
1.3
1.9
4.6
AMULYA
RAJ AGRO PRODS
1.1
1.1
4.7
4.2
HARSH
HARSH BAKERS
1.5
0.9
3.1
4.1
SAGAR
AMAR BISCUITS CO
0.6
0.9
3.3
3.0
TREFF
DISHA FOODS
1.5
0.8
3.6
5.3
PUSHTI
PUSHTI FOOD PRODUCTS
0.3
0.7
3.9
2.3
MARIE GOLD
BRITANNIA INDS
Sales Value
Value Sales (Cr)
Brand
MARIE GOLD REGULAR

PARLE MARIE
VITA MARIE GOLD
BISK FARM MARIE
SAGAR
TREFF
ANKIT MARIE MOOD
DUKES MARIE BREAK
Brand

MARIE GOLD REGULAR
BISK FARM MARIE
VITA MARIE GOLD
ANKIT MARIE MOOD
DUKES MARIE BREAK
PUSHTI
ROSE MARIE
SAGAR
Company
MARIE
MARIE
BRITANNIA INDS
ITC
PARLE PRODS
BRITANNIA INDS
SAJ INDS
ITC
ITC
AMAR BISCUITS CO
DISHA FOODS
BADAMI FOODS
RAVI FOODS
Incremental Value
Company
ITC
BRITANNIA INDS
SAJ INDS
BRITANNIA INDS
ITC
ITC
BADAMI FOODS
RAVI FOODS
VEERAMANI BISCUITS
AMAR BISCUITS CO
Urban
Value (Cr) % Split
146.0
100%
42.5
29.5
21.4
15.3
11.9
7.1
6.9
1.3
1.1
1.0
1.0
29.1%
20.2%
14.7%
10.5%
8.1%
4.9%
4.7%
0.9%
0.8%
0.7%
0.7%
32.6
28.8%
Rural
Value (Cr) % Split
41.1
100%
11.8
6.1
7.1
4.7
2.3
1.1
1.4
0.3
0.4
1.4
0.1
28.8%
14.9%
17.4%
11.5%
5.6%
2.7%
3.3%
0.7%
1.0%
3.4%
0.4%
9.1
28.3%

Urban
Rural
8.5
8.1
6.2
3.0
1.7
1.5
0.9
1.0
0.7
0.9
0.6
40.5%
23.6%
107.6%
24.5%
33.0%
26.4%
1420.9%
9352.0%
562.9%
2689.8%
79.1%
2.8
2.2
1.7
0.2
0.7
0.6
0.3
0.1
0.3
0.0
0.2
83.2%
23.0%
286.7%
3.8%
112.1%
96.7%
25.1%
5577.2%
117.0%
226.3%
191.2%
Page 37
74.4

Brand
Company
Value Sales (Lakh)

Urban
Rural
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
BISK FARM MARIE
SAJ INDS
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
ITC
ITC
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
1814.0
9221.0
1191.0
1784.0
483.0
104.0
14597.0
61.0
1061.0
0.0
0.0
68.0
0.0
1190.0
482.0
2401.0
869.0
172.0
323.0
1.0
4248.0
332.0
1656.0
1.0
125.0
25.0
0.0
2139.0
774.0
2011.0
77.0
81.0
0.0
8.0
2951.0
0.0
639.0
49.0
0.0
0.0
0.0
688.0
0.0
0.0
58.0
1378.0
10.0
80.0
1526.0
12%
63%
8%
12%
3%
1%
100%
5%
89%
0%
0%
6%
0%
100%
11%
57%
20%
4%
8%
0%
100%
16%
77%
0%
6%
1%
0%
100%
26%
68%
3%
3%
0%
0%
100%
0%
93%
7%
0%
0%
0%
100%
0%
0%
4%
90%
1%
5%
100%
451.0
2883.0
268.0
487.0
2.0
6.0
4097.0
33.0
197.0
0.0
0.0
0.0
0.0
230.0
159.0
885.0
131.0
6.0
0.0
0.0
1181.0
76.0
620.0
0.0
17.0
0.0
0.0
713.0
111.0
497.0
3.0
0.0
0.0
0.0
611.0
0.0
132.0
4.0
0.0
0.0
0.0
136.0
0.0
0.0
5.0
464.0
0.0
5.0
474.0
11%
70%
7%
12%
0%
0%
100%
14%
86%
0%
0%
0%
0%
100%
13%
75%
11%
1%
0%
0%
100%
11%
87%
0%
2%
0%
0%
100%
18%
81%
0%
0%
0%
0%
100%
0%
97%
3%
0%
0%
0%
100%
0%
0%
1%
98%
0%
1%
100%
Brand
Company
Value Sales (Lakh)

Urban
Rural
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
BISK FARM MARIE
SAJ INDS
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
ITC
ITC
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
470.0
2448.0
-1071.0
1250.0
89.0
85.0
3271.0
25.0
568.0
0.0
0.0
24.0
0.0
617.0
78.0
851.0
-80.0
-109.0
75.0
1.0
816.0
-14.0
6.0
-21.0
32.0
23.0
-5.0
21.0
297.0
541.0
-1.0
12.0
0.0
4.0
853.0
0.0
123.0
49.0
0.0
0.0
0.0
172.0
0.0
0.0
-1049.0
1301.0
-32.0
79.0
299.0
35%
36%
-47%
234%
23%
447%
29%
69%
115%
55%
108%
19%
55%
-8%
-39%
30%
24%
-4%
0%
-95%
34%
1150%
-100%
1%
62%
37%
-1%
17%
100%
41%
24%
33%
-95%
1690%
-76%
7900%
24%
70.0
1139.0
-755.0
452.0
-16.0
5.0
895.0
30.0
142.0
0.0
0.0
-1.0
0.0
171.0
30.0
279.0
-82.0
6.0
-13.0
0.0
220.0
-31.0
47.0
0.0
9.0
0.0
0.0
25.0
42.0
414.0
-180.0
0.0
0.0
0.0
276.0
0.0
67.0
4.0
0.0
0.0
0.0
71.0
0.0
0.0
-421.0
437.0
-3.0
5.0
18.0
18%
65%
-74%
1291%
-89%
500%
28%
1000%
258%
-100%
290%
23%
46%
-38%
-100%
23%
-29%
8%
113%
4%
61%
499%
-98%
82%
103%
109%
-99%
1619%
-100%
4%
Page 38

Brand
Company

MARIE GOLD REGULAR
BISK FARM MARIE
VITA MARIE GOLD
ANKIT MARIE MOOD
DUKES MARIE BREAK
PUSHTI
ROSE MARIE
SAGAR
ITC
BRITANNIA INDS
SAJ INDS
BRITANNIA INDS
ITC
ITC
BADAMI FOODS
RAVI FOODS
VEERAMANI BISCUITS
AMAR BISCUITS CO
Brand
Company

MARIE GOLD REGULAR
BISK FARM MARIE
VITA MARIE GOLD
ANKIT MARIE MOOD
DUKES MARIE BREAK
PUSHTI
ROSE MARIE
SAGAR
ITC
BRITANNIA INDS
SAJ INDS
BRITANNIA INDS
ITC
ITC
BADAMI FOODS
RAVI FOODS
VEERAMANI BISCUITS
AMAR BISCUITS CO
Urban
Q412
Q413
64.9
72.3
25.3
35.8
42.4
42.8
0.3
3.0
0.0
3.6
67.3
72.6
24.5
36.3
38.8
36.0
4.7
3.4
1.5
5.2
3.8
WTD
Rural
Q412
Q413
34.4
54.3
15.8
29.1
17.8
15.9
7.6
0.4
7.0
0.0
2.3
37.1
57.0
21.9
25.1
20.0
9.3
4.1
1.7
5.3
0.9
0.5
Dealer ('000)
Urban
Rural
55.6
58.5
13.7
17.9
21.1
19.8
0.9
2.8
1.8
1.9
2.5
9.5
5.3
0.8
-0.8
-0.8
-0.8
0.6
2.8
0.8
1.4
0.6
33.3
47.5
10.4
18.7
9.3
5.7
3.4
1.6
7.1
2.7
2.4
2.9
1.8
0.7
2.0
-1.3
-3.7
-2.8
1.3
-0.1
2.5
1.4
Page 39
Bangalore: Rs. 54 Cr @ 12% contribution to Top 8 Metro, growing @ 18.3%
M Brand
Company
Wtd Dist (Seg)
MS Val
40.0
47.2
88.1
92.5
MARIE GOLD
BRITANNIA INDS
40.5
36.4
79.7
84.3
PARLE
PARLE PRODS
14.5
11.8
64.3
52.6
BISK FARM
SAJ INDS
3.0
3.3
20.0
15.6
MCVITIES
0.6
0.5
17.0
12.7
POSHUK
POSHUK FOODS
0.2
0.2
0.2
0.5
AMULYA
RAJ AGRO PRODS
0.3
0.2
0.4
0.1
DUKES
RAVI FOODS
0.0
0.1
0.0
0.0
DYNA'S
R RAVI FOODS
0.1
0.1
0.1
0.1
PUSHTI
0.1
0.1
0.0
0.7
Page 40
Bangalore: Rs. 54 Cr @ 12% contribution to Top 8 Metro, growing @ 18.3%

Brand
MARIE

MARIE GOLD REGULAR
PARLE MARIE
BISK FARM MARIE
VITA MARIE GOLD
MCVITIES
POSHUK
AMULYA MARIE
PARLE MARIE CHOICE
DUKES MARIE BREAK
DYNA'S
Sales Value
Crores
%Split
Company
54.1
Brand
100%

Crores
Growth%
Company
MARIE
ITC
18.1
33.5%
ITC
BRITANNIA INDS
18.0
33.3%
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE PRODS
5.8
10.8%
ITC
ITC
3.7
6.9%
ITC
ITC
3.7
6.8%
BISK FARM MARIE
SAJ INDS
SAJ INDS
1.8
3.3%
PARLE MARIE CHOICE
PARLE PRODS
BRITANNIA INDS
1.7
3.2%
DUKES MARIE BREAK
RAVI FOODS
PARLE PRODS
0.4
0.7%
DYNA'S
R RAVI FOODS
0.3
0.5%
PARLE ASSORTED
PARLE PRODS
POSHUK FOODS
0.1
0.2%
ANKIT
RAVI FOODS
RAJ AGRO PRODS
0.1
0.2%
POSHUK
POSHUK FOODS
PARLE PRODS
0.1
0.2%
HARSH
HARSH BAKERS
RAVI FOODS
0.1
0.1%
MCVITIES
R RAVI FOODS
0.0
0.1%
POSSAK
POSHUK FOODS
8.4
18.3%
5.5
1.3
1.0
0.7
0.4
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
43.1%
7.5%
38.8%
25.2%
31.2%
215.8%
542.1%
965.7%
137.1%
13.0%
1.7%
-
Brand
Company
Price Point
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
BISK FARM MARIE
SAJ INDS
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Urban
1141.0
3049.0
571.0
373.0
253.0
22.0
5409.0
44.0
116.0
0.0
0.0
18.0
0.0
178.0
311.0
758.0
450.0
105.0
174.0
1.0
1799.0
155.0
348.0
1.0
71.0
7.0
0.0
582.0
21%
56%
11%
7%
5%
0%
100%
25%
65%
0%
0%
10%
0%
100%
17%
42%
25%
6%
10%
0%
100%
27%
60%
0%
12%
1%
0%
100%
267.0
628.0
-201.0
102.0
37.0
10.0
843.0
24.0
8.0
0.0
0.0
9.0
0.0
41.0
19.0
219.0
-107.0
-33.0
26.0
1.0
125.0
-4.0
-31.0
-10.0
12.0
5.0
-5.0
-33.0
Brand
31%
26%
-26%
38%
17%
83%
18%
Company
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
120%
7%
100%
30%
7%
41%
-19%
-24%
18%
7%
-3%
-8%
-91%
20%
250%
-100%
-5%
Price Point
ITC
ITC
ITC
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Urban
1141.0
3049.0
571.0
373.0
253.0
22.0
5409.0
623.0
1085.0
47.0
51.0
0.0
5.0
1811.0
0.0
314.0
23.0
13.0
22.0
1.0
373.0
0.0
354.0
17.0
0.0
0.0
0.0
371.0
21%
56%
11%
7%
5%
0%
100%
34%
60%
3%
3%
0%
0%
100%
0%
84%
6%
3%
6%
0%
100%
0%
95%
5%
0%
0%
0%
100%
267.0
628.0
-201.0
102.0
37.0
10.0
843.0
239.0
303.0
6.0
-3.0
0.0
2.0
547.0
-1.0
39.0
23.0
12.0
2.0
1.0
76.0
0.0
89.0
17.0
0.0
0.0
0.0
106.0

Brand

MARIE GOLD REGULAR
BISK FARM MARIE
PARLE MARIE CHOICE
DUKES MARIE BREAK
DYNA'S
PARLE ASSORTED
ANKIT
POSHUK
HARSH
Company
ITC
BRITANNIA INDS
ITC
ITC
SAJ INDS
PARLE PRODS
RAVI FOODS
R RAVI FOODS
PARLE PRODS
RAVI FOODS
POSHUK FOODS
HARSH BAKERS
Dealer (000)
WTD
24.1
20.3
8.6
8.2
3.1
0.2
0.1
0.1
0.0
0.1
0.1
-
2.9
0.3
-0.4
-0.9
-1.3
0.1
0.1
-0.2
0.0
0.1
-0.2
-
86.3
79.7
56.3
57.4
20.0
1.0
0.1
1.7
0.2
-
90.9
84.0
51.4
50.4
15.6
7.1
0.0
0.1
2.3
0.1
0.5
-
Page 41
31%
26%
-26%
38%
17%
83%
18%
62%
39%
15%
-6%
67%
43%
-100%
14%
1200%
10%
26%
34%
40%
Bihar: Rs. 119 Cr @ 5% contribution to All India, growing @ 4.5%

M Brand
Company
MS Val
Wtd Dist (Seg)
MARIE GOLD
BRITANNIA INDS
44.1
52.3
67.9
76.8
PARLE
PARLE PRODS
5.4
6.6
16.0
19.2
JAYA
6.5
4.1
11.6
8.1
UMANG GOLD
EAST INDIA CONF LTD
5.0
3.9
11.8
7.9
BISK FARM
SAJ INDS
3.5
2.8
12.9
13.0
MIO
0.3
2.8
3.0
9.4
ANNAPURNA
ANNAPURNA BISCUITS
2.8
2.5
1.6
5.4
RAJA
RAJA UDYOG PVT LTD
3.3
2.4
4.6
7.4
BHAWANI
BHAWANI BISCUITS
2.9
2.0
7.7
4.7
0.4
0.4
2.9
2.6
Sales Value
Value Sales (Cr)
Brand
MARIE GOLD REGULAR

PARLE MARIE
BISK FARM MARIE
JAYA MARIE
RAJA MARIE
UMANG GOLD
VITA MARIE GOLD
SOBISCO MARIE
Brand
MARIE GOLD REGULAR

MIO
PARLE MARIE
ANMOL MARIE
RAJA MARIE
SURUCHI
MUKUND MARIE
MNOBEL
MADHUR
BRISCKO
Company
MARIE
MARIE
BRITANNIA INDS
PARLE PRODS
SAJ INDS
RAJA UDYOG PVT LTD
EAST INDIA CONF LTD
SURYA FOOD & AGRO
BRITANNIA INDS
SONA BISCUITS
ITC
Incremental Value
Company
BRITANNIA INDS
PARLE PRODS
ANMOL BAKERS
RAJA UDYOG PVT LTD
SURUCHI BISC P LTD
STRAIGHT LINE FOOD PRODUCTS
ITC
Urban
Value (Cr) % Split
50.7
100%
31.3
4.3
3.1
2.8
1.3
0.8
0.7
0.6
0.5
0.4
61.7%
8.4%
6.2%
5.6%
2.5%
1.6%
1.3%
1.2%
1.0%
0.7%
0.4
0.8%
Rural
Value (Cr) % Split
68.7
100%
30.5
3.3
0.3
2.1
1.6
3.8
1.1
0.1
0.9
0.0
44.3%
4.8%
0.4%
3.0%
2.3%
5.6%
1.7%
0.1%
1.3%
0.1%
4.8
7.5%

Urban
Rural
4.1
0.3
0.0
0.3
0.6
0.0
0.1
0.0
0.1
0.0
0.1
15.0%
1312.0%
-0.6%
125.6%
81.9%
21.6%
85.6%
970.2%
84.7%
21.4%
8.4
2.7
1.4
0.7
0.2
0.7
0.6
0.6
0.5
0.6
0.0
37.9%
892.8%
76.6%
257.4%
12.9%
94.4%
365.1%
7070.2%
109.6%
8484.6%
119.4%
Page 42

Brand
Company
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
ANMOL MARIE
ANMOL BAKERS
BISK FARM MARIE
SAJ INDS
JAYA MARIE
MARIE GOLD REGULAR
BRITANNIA INDS
MIO
PARLE MARIE
PARLE PRODS
ITC
UMANG GOLD
EAST INDIA CONF LTD
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Rural
Urban
522.0
693.0
384.0
305.0
3087.0
75.0
5066.0
8.0
16.0
0.0
0.0
26.0
0.0
50.0
13.0
36.0
0.0
11.0
252.0
0.0
312.0
13.0
2.0
27.0
215.0
28.0
0.0
285.0
260.0
519.0
1.0
0.0
2316.0
30.0
3126.0
0.0
1.0
16.0
0.0
13.0
0.0
30.0
68.0
71.0
0.0
3.0
265.0
21.0
428.0
0.0
11.0
1.0
23.0
0.0
0.0
35.0
38.0
0.0
46.0
0.0
0.0
0.0
84.0
10%
14%
8%
6%
61%
1%
100%
16%
32%
0%
0%
52%
0%
100%
4%
12%
0%
4%
81%
0%
100%
5%
1%
9%
75%
10%
0%
100%
8%
17%
0%
0%
74%
1%
100%
0%
3%
53%
0%
43%
0%
100%
16%
17%
0%
1%
62%
5%
100%
0%
31%
3%
66%
0%
0%
100%
45%
0%
55%
0%
0%
0%
100%
1933.0
377.0
1563.0
261.0
2692.0
42.0
6868.0
25.0
22.0
0.0
0.0
43.0
0.0
90.0
0.0
0.0
0.0
1.0
24.0
0.0
25.0
112.0
2.0
53.0
40.0
3.0
0.0
210.0
413.0
266.0
0.0
0.0
2340.0
27.0
3046.0
31.0
6.0
261.0
0.0
0.0
0.0
298.0
86.0
35.0
0.0
4.0
201.0
2.0
328.0
0.0
3.0
0.0
1.0
0.0
0.0
4.0
299.0
0.0
84.0
0.0
0.0
0.0
383.0
Brand
28%
5%
23%
4%
39%
1%
100%
28%
24%
0%
0%
48%
0%
100%
0%
0%
0%
4%
96%
0%
100%
53%
1%
25%
19%
1%
0%
100%
14%
9%
0%
0%
77%
1%
100%
10%
2%
88%
0%
0%
0%
100%
26%
11%
0%
1%
61%
1%
100%
0%
75%
0%
25%
0%
0%
100%
78%
0%
22%
0%
0%
0%
100%
Company
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
ANMOL MARIE
ANMOL BAKERS
BISK FARM MARIE
SAJ INDS
JAYA MARIE
MARIE GOLD REGULAR
BRITANNIA INDS
MIO
PARLE MARIE
PARLE PRODS
ITC
UMANG GOLD
EAST INDIA CONF LTD
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Rural
84.0
202.0
-131.0
-107.0
-64.0
60.0
44.0
8.0
12.0
0.0
0.0
8.0
0.0
28.0
3.0
-4.0
0.0
-5.0
-38.0
0.0
-44.0
-33.0
-9.0
0.0
-50.0
-3.0
0.0
-95.0
152.0
219.0
-1.0
0.0
9.0
29.0
408.0
0.0
1.0
16.0
0.0
11.0
0.0
28.0
15.0
-15.0
0.0
-15.0
-4.0
20.0
1.0
0.0
-1.0
1.0
5.0
0.0
0.0
5.0
-6.0
0.0
18.0
0.0
0.0
0.0
12.0
19%
41%
-25%
-26%
-2%
400%
1%
300%
44%
127%
30%
-10%
-31%
-13%
-12%
-72%
-82%
0%
-19%
-10%
-25%
141%
73%
-50%
0%
2900%
15%
550%
1400%
28%
-17%
-83%
-1%
2000%
0%
-8%
28%
17%
-14%
64%
17%
372.0
241.0
-574.0
10.0
379.0
41.0
469.0
25.0
21.0
0.0
0.0
19.0
0.0
65.0
-4.0
0.0
0.0
1.0
-16.0
0.0
-19.0
-67.0
-5.0
-49.0
-37.0
1.0
0.0
-157.0
313.0
215.0
0.0
0.0
280.0
27.0
835.0
31.0
6.0
241.0
0.0
-9.0
0.0
269.0
41.0
-11.0
0.0
-3.0
112.0
2.0
141.0
0.0
2.0
0.0
1.0
0.0
0.0
3.0
-55.0
0.0
-58.0
0.0
0.0
0.0
-113.0
24%
177%
-27%
4%
16%
4100%
7%
2100%
79%
260%
-100%
-40%
-43%
-37%
-71%
-48%
-48%
50%
-43%
313%
422%
14%
38%
1205%
-100%
928%
91%
-24%
-43%
126%
75%
200%
300%
-16%
-41%
-23%
Page 43

Brand
Company
MARIE GOLD REGULAR

MIO
PARLE MARIE
ANMOL MARIE
RAJA MARIE
SURUCHI
MUKUND MARIE
MNOBEL
MADHUR
BRISCKO
BRITANNIA INDS
PARLE PRODS
ANMOL BAKERS
RAJA UDYOG PVT LTD
SURUCHI BISC P LTD
ITC
Brand
Company
MARIE GOLD REGULAR

MIO
PARLE MARIE
ANMOL MARIE
RAJA MARIE
SURUCHI
MUKUND MARIE
MNOBEL
MADHUR
BRISCKO
BRITANNIA INDS
PARLE PRODS
ANMOL BAKERS
RAJA UDYOG PVT LTD
SURUCHI BISC P LTD
ITC
Urban
Q412
Q413
85.0
1.1
23.8
4.6
5.5
0.6
3.1
0.3
0.2
5.8
90.8
0.9
26.2
7.4
6.6
0.3
1.2
1.8
0.4
0.3
4.2
WTD
Rural
Q412
Q413
54.2
4.5
9.8
2.4
3.2
8.8
1.7
0.4
3.0
0.4
-
66.4
15.6
12.3
9.9
8.0
4.3
3.8
5.4
5.7
6.0
1.3
Dealer ('000)
Rural
Urban
39.4
0.4
9.4
1.5
1.5
0.1
0.5
0.3
0.6
0.6
1.5
4.8
-0.2
-0.7
-0.4
0.8
-0.3
-0.2
0.2
0.4
0.6
0.0
76.5
22.2
11.7
10.7
5.8
3.1
6.1
5.3
8.9
2.8
1.5
15.0
18.0
-0.6
9.2
1.7
-0.4
4.7
4.4
-1.1
1.8
1.5
Page 44
Andhra Pradesh: Rs. 100 Cr @ 4.2% contribution to All India, growing @ 13.7%
M Brand
Company
MS Val
Wtd Dist (Seg)
48.7
50.7
74.6
78.0
17.6
17.0
48.5
45.6
MINARVA
MURARKA BISCUITS
5.3
7.8
10.0
5.6
PARLE
PARLE PRODS
6.9
6.9
31.5
30.4
HARSH
HARSH BAKERS
3.6
3.3
7.4
5.6
DYNA'S
R RAVI FOODS
2.5
1.9
4.1
5.6
MAHAK
MURARKA BISCUITS
1.0
1.7
3.6
2.0
RAJCO
HARSH BAKERS
0.9
1.4
7.6
2.6
RAJCO
SINGHANIA FOODS
2.0
1.2
2.0
2.3
ROSE
VEERAMANI BISCUITS
0.9
1.0
4.6
5.5
MARIE GOLD
BRITANNIA INDS
Sales Value
Value Sales (Cr)
Brand
MARIE GOLD REGULAR

PARLE MARIE
HARSH
VITA MARIE GOLD
MCVITIES
RAJCO MARIE
RAJCO MARIE
Brand
MARIE GOLD REGULAR

MINARVA
MAHAK
DYNA'S
RAJCO MARIE
BHARAT MARIE
ANKIT
Company
MARIE
MARIE
BRITANNIA INDS
ITC
PARLE PRODS
ITC
ITC
HARSH BAKERS
BRITANNIA INDS
SINGHANIA FOODS
HARSH BAKERS
Incremental Value
Company
BRITANNIA INDS
MURARKA BISCUITS
ITC
MURARKA BISCUITS
ITC
R RAVI FOODS
HARSH BAKERS
PARLE PRODS
REX FOOD PRODUCTS
RAVI FOODS
Urban
Value (Cr) % Split
59.1
35.8
8.8
4.3
2.3
1.8
1.1
1.1
0.4
0.4
0.3
100%
60.7%
15.0%
7.3%
3.8%
3.1%
1.9%
1.8%
0.8%
0.7%
0.6%
Rural
Value (Cr) % Split
41.2
13.9
3.0
1.8
0.5
0.6
2.2
0.0
0.0
0.8
1.1
100%
33.7%
7.2%
4.3%
1.3%
1.4%
5.2%
0.1%
0.0%
2.0%
2.6%

Urban
Rural
7.1
6.3
0.1
0.1
0.0
0.4
0.2
0.2
0.1
0.0
0.1
13.6%
21.3%
2137.6%
1.4%
1246.7%
30.3%
1223.2%
151.1%
61.6%
1446.2%
327.7%
5.0
1.4
3.1
0.7
0.8
0.3
0.5
0.4
0.5
0.5
0.2
13.8%
11.2%
65.6%
30.2%
93.0%
80.8%
5596.8%
70.8%
77352.6%
121.0%
108.1%
Page 45
Brand
Company
Value Sales (Lakh)

Urban
Rural
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
HARSH
HARSH BAKERS
MAHAK
MURARKA BISCUITS
MARIE GOLD REGULAR
BRITANNIA INDS
MINARVA
MURARKA BISCUITS
PARLE MARIE
PARLE PRODS
ITC
ITC
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
1005.0
2419.0
787.0
801.0
865.0
20.0
5897.0
4.0
1.0
48.0
59.0
0.0
0.0
112.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
741.0
1208.0
608.0
269.0
754.0
1.0
3581.0
0.0
0.0
6.0
0.0
0.0
0.0
6.0
57.0
244.0
0.0
112.0
18.0
0.0
431.0
162.0
490.0
33.0
193.0
0.0
6.0
884.0
0.0
171.0
13.0
0.0
0.0
0.0
184.0
17%
41%
13%
14%
15%
0%
100%
4%
1%
43%
53%
0%
0%
100%
21%
34%
17%
8%
21%
0%
100%
0%
0%
100%
0%
0%
0%
100%
13%
57%
0%
26%
4%
0%
100%
18%
55%
4%
22%
0%
1%
100%
0%
93%
7%
0%
0%
0%
100%
603.0
1484.0
1177.0
677.0
161.0
19.0
4121.0
7.0
20.0
53.0
135.0
0.0
0.0
215.0
0.0
0.0
0.0
166.0
0.0
0.0
166.0
349.0
625.0
235.0
48.0
136.0
0.0
1393.0
1.0
0.0
753.0
26.0
0.0
0.0
780.0
28.0
123.0
0.0
18.0
6.0
0.0
175.0
55.0
232.0
0.0
9.0
0.0
0.0
296.0
0.0
56.0
1.0
0.0
0.0
0.0
57.0
Brand
15%
36%
29%
16%
4%
0%
100%
3%
9%
25%
63%
0%
0%
100%
0%
0%
0%
100%
0%
0%
100%
25%
45%
17%
3%
10%
0%
100%
0%
0%
97%
3%
0%
0%
100%
16%
70%
0%
10%
3%
0%
100%
19%
78%
0%
3%
0%
0%
100%
0%
98%
2%
0%
0%
0%
100%
Company
Value Sales (Lakh)

Urban
Rural
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
HARSH
HARSH BAKERS
MAHAK
MURARKA BISCUITS
MARIE GOLD REGULAR
BRITANNIA INDS
MINARVA
MURARKA BISCUITS
PARLE MARIE
PARLE PRODS
ITC
ITC
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
240.0
348.0
-210.0
116.0
203.0
9.0
706.0
2.0
0.0
-3.0
9.0
0.0
0.0
8.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
247.0
348.0
-122.0
-18.0
169.0
1.0
625.0
0.0
0.0
6.0
0.0
0.0
0.0
6.0
11.0
-2.0
-8.0
11.0
18.0
-2.0
28.0
-24.0
30.0
-11.0
14.0
0.0
4.0
13.0
0.0
31.0
13.0
0.0
0.0
0.0
44.0
31%
17%
-21%
17%
31%
82%
14%
100%
0%
-6%
18%
8%
50%
40%
-17%
-6%
29%
21%
24%
-1%
-100%
11%
-100%
7%
-13%
7%
-25%
8%
200%
1%
22%
31%
255.0
-33.0
98.0
137.0
57.0
-18.0
496.0
5.0
12.0
-56.0
39.0
0.0
0.0
0.0
0.0
0.0
0.0
80.0
0.0
0.0
80.0
194.0
49.0
-137.0
-12.0
48.0
0.0
142.0
1.0
0.0
291.0
17.0
0.0
0.0
309.0
14.0
-40.0
0.0
11.0
6.0
0.0
-9.0
18.0
64.0
-11.0
-2.0
0.0
0.0
69.0
0.0
24.0
1.0
0.0
0.0
0.0
25.0
73%
-2%
9%
25%
55%
-49%
14%
250%
150%
-51%
41%
0%
93%
93%
125%
9%
-37%
-20%
55%
11%
63%
189%
66%
100%
-25%
157%
-5%
49%
38%
-100%
-18%
30%
75%
78%
Page 46
Brand
Company
MARIE GOLD REGULAR

MINARVA
MAHAK
DYNA'S
RAJCO MARIE
BHARAT MARIE
ANKIT
BRITANNIA INDS
MURARKA BISCUITS
ITC
MURARKA BISCUITS
ITC
R RAVI FOODS
HARSH BAKERS
PARLE PRODS
REX FOOD PRODUCTS
RAVI FOODS
Brand
Company
MARIE GOLD REGULAR

MINARVA
MAHAK
DYNA'S
RAJCO MARIE
BHARAT MARIE
ANKIT
BRITANNIA INDS
MURARKA BISCUITS
ITC
MURARKA BISCUITS
ITC
R RAVI FOODS
HARSH BAKERS
PARLE PRODS
REX FOOD PRODUCTS
RAVI FOODS
Urban
Q412
Q413
90.7
0.1
59.1
34.4
0.7
2.4
10.2
0.0
0.9
90.9
0.3
56.7
30.9
1.3
1.3
10.3
0.1
2.2
WTD
Q412
51.3
24.4
18.2
8.8
8.6
0.3
15.1
0.0
2.3
0.7
Rural
Q413
58.8
13.3
22.9
4.9
2.6
4.2
4.4
2.4
8.0
4.0
Dealer ('000)
Urban
Rural
79.8
0.2
35.5
10.5
1.2
1.9
3.2
0.1
2.0
12.6
0.1
0.8
0.4
0.5
-0.3
1.4
0.0
1.4
56.5
14.3
18.5
3.9
3.8
5.7
5.1
0.6
9.1
4.5
12.0
1.1
3.6
0.0
-1.2
5.0
-0.7
0.0
7.0
3.0
Page 47
Hyderabad: Rs. 23 Cr @ 5% contribution to Top 8 Metro, growing @ 10.9%
M Brand
Company
MS Val
Wtd Dist (Seg)
60.5
64.5
94.8
29.3
25.6
71.7
66.6
PARLE
PARLE PRODS
6.7
7.7
42.2
40.2
MCVITIES
1.3
1.2
22.8
21.1
POSHUK
POSHUK FOODS
0.2
0.2
0.9
0.4
BISK FARM
SAJ INDS
0.2
0.2
3.0
1.9
TREFF
DISHA FOODS
0.2
0.2
8.4
2.0
DIASAFE
S S PHARMA
0.1
0.1
6.2
4.3
PATANJALI
0.0
0.1
0.4
0.4
ROSE
VEERAMANI BISCUITS
0.1
0.1
0.2
0.2
MARIE GOLD
BRITANNIA INDS
95.3
Page 48
Hyderabad: Rs. 23 Cr @ 5% contribution to Top 8 Metro, growing @ 10.9%

Brand
MARIE
MARIE GOLD REGULAR

PARLE MARIE
VITA MARIE GOLD
MCVITIES
POSHUK
BISK FARM MARIE
TREFF
PARLE MARIE CHOICE
DIASAFE
PATANJALI
Sales Value
Crores
%Split
Company
23.5
Brand
100%
MARIE

Crores
Growth%
Company
BRITANNIA INDS
14.6
62.3%
MARIE GOLD REGULAR
BRITANNIA INDS
ITC
4.3
18.4%
PARLE MARIE
PARLE PRODS
PARLE PRODS
1.6
6.9%
VITA MARIE GOLD
BRITANNIA INDS
ITC
1.1
4.5%
PARLE PRODS
ITC
0.6
2.7%
PATANJALI
BRITANNIA INDS
0.5
2.1%
PARLE MARIE CHOICE
PARLE PRODS
0.3
1.2%
PARLE ASSORTED
PARLE PRODS
PARLE PRODS
0.1
0.6%
BISK FARM MARIE
SAJ INDS
POSHUK FOODS
0.1
0.2%
TREFF
DISHA FOODS
SAJ INDS
0.0
0.2%
POSHUK
POSHUK FOODS
DISHA FOODS
0.0
0.2%
ROSE
VEERAMANI BISCUITS
PARLE PRODS
0.0
0.2%
HERITAGE
HERITAGE CONPRO LTD
S S PHARMA
0.0
0.1%
DIASAFE
S S PHARMA
0.0
0.1%
POSSAK
T PUSHTI FOOD PRODUCTS
2.3
10.9%
2.2
0.3
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
18.1%
26.9%
19.6%
22.7%
1235.2%
60.1%
98743.5%
21.1%
18.8%
7.6%
4.7%
-
Brand
Company
Value Sales (Lakh)

Urban
Urban
Price Point
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE PRODS
PARLE MARIE
PARLE PRODS
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
509.0
947.0
283.0
232.0
349.0
15.0
2335.0
373.0
495.0
245.0
51.0
293.0
1.0
1458.0
0.0
8.0
0.0
4.0
0.0
0.0
12.0
26.0
80.0
0.0
51.0
3.0
0.0
160.0
22%
41%
12%
10%
15%
1%
100%
26%
34%
17%
3%
20%
0%
100%
0%
67%
0%
33%
0%
0%
100%
16%
50%
0%
32%
2%
0%
100%
85.0
120.0
-124.0
45.0
97.0
7.0
230.0
91.0
158.0
-123.0
26.0
68.0
1.0
221.0
0.0
3.0
0.0
1.0
0.0
-1.0
3.0
9.0
9.0
-1.0
15.0
3.0
-1.0
34.0
Brand
20%
15%
-30%
24%
38%
88%
11%
Company
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
32%
47%
-33%
104%
30%
18%
60%
33%
-100%
33%
53%
13%
-100%
42%
-100%
27%
Value Sales (Lakh)

Urban
Urban
Price Point
PATANJALI
ITC
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
509.0
947.0
283.0
232.0
349.0
15.0
2335.0
0.0
1.0
0.0
0.0
1.0
0.0
2.0
108.0
204.0
24.0
93.0
0.0
3.0
432.0
0.0
0.0
5.0
33.0
2.0
9.0
49.0
22%
41%
12%
10%
15%
1%
100%
0%
50%
0%
0%
50%
0%
100%
25%
47%
6%
22%
0%
1%
100%
0%
0%
10%
67%
4%
18%
100%
85.0
120.0
-124.0
45.0
97.0
7.0
230.0
0.0
1.0
0.0
0.0
1.0
0.0
2.0
-5.0
-10.0
-3.0
2.0
0.0
2.0
-14.0
0.0
0.0
-2.0
3.0
2.0
5.0
8.0

Brand
MARIE GOLD REGULAR

PARLE MARIE
VITA MARIE GOLD
PATANJALI
PARLE MARIE CHOICE
PARLE ASSORTED
BISK FARM MARIE
TREFF
POSHUK
ROSE
HERITAGE
Company
BRITANNIA INDS
PARLE PRODS
BRITANNIA INDS
PARLE PRODS
PARLE PRODS
PARLE PRODS
SAJ INDS
DISHA FOODS
POSHUK FOODS
VEERAMANI BISCUITS
HERITAGE CONPRO LTD
Dealer (000)
WTD
26.2
4.2
0.7
1.1
0.1
0.1
0.0
0.4
0.0
0.0
0.1
0.0
3.0
0.3
0.1
0.8
0.0
0.0
0.0
-0.3
-0.4
-0.2
0.1
0.0
94.8
40.9
19.5
15.9
0.4
1.8
0.2
3.0
8.4
0.9
-
95.1
37.0
24.5
17.8
0.4
6.5
0.7
1.9
2.0
0.4
0.0
0.1
Page 49
20%
15%
-30%
24%
38%
88%
11%
-4%
-5%
-11%
2%
200%
-3%
-29%
10%
125%
20%
Uttar Pradesh: Rs. 46 Cr @ 1.9% contribution to All India, growing @ 8.2%

M Brand
Company
MS Val
Wtd Dist (Seg)
MARIE GOLD
BRITANNIA INDS
46.8
51.8
73.5
PRIYAGOLD
SURYA FOOD & AGRO
19.5
16.5
39.1
44.0
PARLE
PARLE PRODS
14.3
13.0
37.7
37.2
6.8
7.8
24.6
29.2
MCVITIES
3.8
2.5
17.1
15.3
DIVSS
SHAKTI BHOG FOODS
0.7
1.6
10.7
3.3
ANUPAM
ARIHANT FOOD PRODS
0.3
1.2
1.8
0.0
RAJA
RAJA UDYOG PVT LTD
1.1
1.1
0.9
2.3
KROWN
KROWN
1.3
1.0
2.0
1.8
PATANJALI
0.1
0.9
5.0
1.6
Sales Value
Value Sales (Cr)
Brand
MARIE GOLD REGULAR

PARLE MARIE
MCVITIES
DIVSS
PATANJALI
Brand
MARIE GOLD REGULAR

DIVSS
ANUPAM
PATANJALI
VITA MARIE GOLD
BISK FARM MARIE
BABA
PARLE ASSORTED
Company
MARIE
BRITANNIA INDS
SURYA FOOD & AGRO
PARLE PRODS
ITC
ITC
ITC
SHAKTI BHOG FOODS
PARLE PRODS
Incremental Value
MARIE
Company
BRITANNIA INDS
ITC
SHAKTI BHOG FOODS
ARIHANT FOOD PRODS
BRITANNIA INDS
ITC
SAJ INDS
BABA FOOD PRODUCTS
PARLE PRODS
Urban
Value (Cr) % Split
38.3
20.3
6.2
4.3
2.1
1.2
0.8
0.7
0.5
0.5
0.4
100%
52.9%
16.1%
11.1%
5.5%
3.0%
2.0%
1.7%
1.4%
1.3%
1.1%
Rural
Value (Cr) % Split
7.9
3.2
1.5
1.1
0.0
0.0
0.0
0.2
0.0
0.0
100%
40.9%
18.7%
14.0%
0.4%
0.1%
0.0%
2.5%
0.0%
0.3%

Urban
Rural
3.6
3.8
0.5
0.3
0.0
0.4
0.0
0.2
0.1
0.0
0.1
10.4%
23.0%
34.9%
132.2%
-66.4%
743.2%
13.5%
31.4%
87.7%
1704.8%
755.4%
-0.1
0.1
0.0
0.1
0.4
0.0
0.1
0.0
0.0
0.1
-
-1.3%
2.3%
137.1%
319.2%
1983.0%
-94.9%
863.1%
-
Page 50
80.8

Brand
Company
Value Sales (Lakh)

Urban
Rural
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
ANUPAM
ARIHANT FOOD PRODS
DIVSS
SHAKTI BHOG FOODS
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
PATANJALI
SURYA FOOD & AGRO
ITC
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
492.0
1757.0
236.0
267.0
1013.0
57.0
3822.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
20.0
35.0
0.0
0.0
0.0
0.0
55.0
140.0
1025.0
9.0
38.0
783.0
34.0
2029.0
85.0
241.0
0.0
78.0
22.0
0.0
426.0
0.0
37.0
0.0
0.0
3.0
0.0
40.0
209.0
70.0
216.0
34.0
86.0
0.0
615.0
0.0
139.0
0.0
64.0
0.0
5.0
208.0
13%
46%
6%
7%
27%
1%
100%
36%
64%
0%
0%
0%
0%
100%
7%
51%
0%
2%
39%
2%
100%
20%
57%
0%
18%
5%
0%
100%
0%
93%
0%
0%
8%
0%
100%
34%
11%
35%
6%
14%
0%
100%
0%
67%
0%
31%
0%
2%
100%
410.0
322.0
22.0
7.0
31.0
0.0
792.0
53.0
0.0
0.0
0.0
0.0
0.0
53.0
12.0
8.0
0.0
0.0
0.0
0.0
20.0
99.0
194.0
0.0
0.0
30.0
0.0
323.0
42.0
69.0
0.0
0.0
1.0
0.0
112.0
0.0
3.0
0.0
0.0
0.0
0.0
3.0
88.0
38.0
22.0
0.0
0.0
0.0
148.0
0.0
3.0
0.0
0.0
0.0
0.0
3.0
Brand
52%
41%
3%
1%
4%
0%
100%
100%
0%
0%
0%
0%
0%
100%
60%
40%
0%
0%
0%
0%
100%
31%
60%
0%
0%
9%
0%
100%
38%
62%
0%
0%
1%
0%
100%
0%
100%
0%
0%
0%
0%
100%
59%
26%
15%
0%
0%
0%
100%
0%
100%
0%
0%
0%
0%
100%
Company
Value Sales (Lakh)

Urban
Rural
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
ANUPAM
ARIHANT FOOD PRODS
DIVSS
SHAKTI BHOG FOODS
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
PATANJALI
SURYA FOOD & AGRO
ITC
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
-5.0
139.0
-99.0
38.0
256.0
32.0
361.0
-1.0
0.0
0.0
0.0
0.0
0.0
-1.0
14.0
18.0
0.0
0.0
0.0
0.0
32.0
30.0
150.0
-54.0
37.0
193.0
33.0
389.0
9.0
-34.0
0.0
29.0
-12.0
-1.0
-9.0
0.0
32.0
0.0
0.0
3.0
0.0
35.0
18.0
-36.0
-19.0
-51.0
45.0
0.0
-43.0
0.0
17.0
-1.0
31.0
0.0
3.0
50.0
-1%
9%
-30%
17%
34%
128%
10%
-100%
-100%
233%
106%
139%
27%
17%
-86%
3700%
33%
3300%
24%
12%
-12%
59%
-35%
-100%
-2%
640%
700%
9%
-34%
-8%
-60%
110%
-7%
14%
-100%
94%
150%
32%
59.0
-43.0
-54.0
7.0
24.0
0.0
-7.0
40.0
0.0
0.0
0.0
0.0
0.0
40.0
12.0
0.0
0.0
0.0
0.0
0.0
12.0
13.0
-10.0
-18.0
0.0
23.0
0.0
8.0
-3.0
-4.0
-12.0
0.0
1.0
0.0
-18.0
0.0
3.0
0.0
0.0
0.0
0.0
3.0
15.0
-21.0
-21.0
0.0
0.0
0.0
-27.0
0.0
3.0
0.0
0.0
0.0
0.0
3.0
17%
-12%
-71%
343%
-1%
308%
308%
0%
150%
15%
-5%
-100%
329%
3%
-7%
-5%
-100%
-14%
21%
-36%
-49%
-15%
-
Page 51

Brand
Company
MARIE GOLD REGULAR

DIVSS
ANUPAM
PATANJALI
VITA MARIE GOLD
BISK FARM MARIE
BABA
PARLE ASSORTED
BRITANNIA INDS
ITC
SHAKTI BHOG FOODS
ARIHANT FOOD PRODS
BRITANNIA INDS
ITC
SAJ INDS
BABA FOOD PRODUCTS
PARLE PRODS
Brand
Company
MARIE GOLD REGULAR

DIVSS
ANUPAM
PATANJALI
VITA MARIE GOLD
BISK FARM MARIE
BABA
PARLE ASSORTED
BRITANNIA INDS
ITC
SHAKTI BHOG FOODS
ARIHANT FOOD PRODS
BRITANNIA INDS
ITC
SAJ INDS
BABA FOOD PRODUCTS
PARLE PRODS
Urban
Q412
Q413
80.5
28.5
10.2
0.1
6.1
9.1
15.7
3.3
0.1
2.2
84.1
32.2
3.9
1.8
9.4
17.0
4.1
0.0
0.9
WTD
Q412
42.6
12.6
9.4
0.1
0.3
5.7
-
Rural
Q413
64.2
0.1
0.3
0.4
9.0
-
Dealer ('000)
Urban
Rural
57.4
14.1
2.9
1.2
0.9
5.0
1.9
0.5
0.0
1.9
-1.3
-5.0
-0.1
-0.3
0.6
-1.4
0.2
0.2
0.0
26.8
0.8
2.6
1.5
7.1
-
-1.6
-2.1
-9.0
0.4
-2.9
-4.0
-
Page 52
Delhi NCR: Rs. 44 Cr @ 1.8% contribution to All India, growing @ 12.9%
M Brand
Company
MS Val
Wtd Dist (Seg)
MARIE GOLD
BRITANNIA INDS
55.0
56.9
88.9
88.8
PRIYAGOLD
SURYA FOOD & AGRO
42.6
17.1
15.2
41.5
14.1
15.2
51.0
51.7
PARLE
PARLE PRODS
9.3
7.8
41.4
35.5
MCVITIES
2.0
2.1
21.8
20.9
DIVSS
SHAKTI BHOG FOODS
0.2
1.2
2.9
9.4
KROWN
KROWN
0.5
0.6
2.2
1.2
PATANJALI
0.0
0.2
0.7
1.1
CREMICA
0.1
0.1
1.0
0.1
BONN
BONN FOODS INDS
0.4
0.1
1.8
0.3
Page 53
Delhi NCR: Rs. 44 Cr @ 1.8% contribution to All India, growing @ 12.9%

Brand
MARIE
MARIE GOLD REGULAR

PARLE MARIE
MCVITIES
VITA MARIE GOLD
DIVSS
KROWN MARIE
PARLE MARIE CHOICE
PARLE ASSORTED
PATANJALI
Sales Value
Crores
%Split
Company
43.9
Brand
100%

Crores
Growth%
Company
MARIE
BRITANNIA INDS
24.0
54.8%
MARIE GOLD REGULAR
BRITANNIA INDS
SURYA FOOD & AGRO
6.7
15.2%
ITC
ITC
3.9
8.9%
DIVSS
SHAKTI BHOG FOODS
PARLE PRODS
2.3
5.3%
ITC
ITC
1.5
3.5%
PARLE PRODS
ITC
1.2
2.8%
MCVITIES
0.9
2.1%
ITC
BRITANNIA INDS
0.9
2.0%
PARLE ASSORTED
PARLE PRODS
PARLE PRODS
0.8
1.9%
PARLE MARIE CHOICE
PARLE PRODS
SHAKTI BHOG FOODS
0.5
1.2%
KROWN MARIE
KROWN
KROWN
0.3
0.6%
PATANJALI
PARLE PRODS
0.2
0.4%
CREMICA
PARLE PRODS
0.1
0.2%
SURYA FOOD & AGRO
0.1
0.2%
PRIYA MARIE
PRIYA FOOD PRODUCTS
5.0
12.9%
3.7
0.7
0.5
0.3
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.0
0.0
0.0
18.0%
23.5%
570.0%
23.3%
40.5%
23.8%
14.9%
1287.5%
125.4%
53.7%
885.6%
191.5%
0.3%
73.7%
Brand
Company
Price Point
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
DIVSS
SHAKTI BHOG FOODS
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE PRODS
PARLE MARIE
PARLE PRODS
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Urban
425.0
2065.0
334.0
514.0
982.0
54.0
4374.0
11.0
43.0
0.0
0.0
0.0
0.0
54.0
157.0
1282.0
2.0
44.0
892.0
26.0
2403.0
2.0
57.0
2.0
19.0
1.0
0.0
81.0
13.0
137.0
0.0
73.0
7.0
0.0
230.0
10%
47%
8%
12%
22%
1%
100%
20%
80%
0%
0%
0%
0%
100%
7%
53%
0%
2%
37%
1%
100%
2%
70%
2%
23%
1%
0%
100%
6%
60%
0%
32%
3%
0%
100%
103.0
230.0
-114.0
137.0
119.0
19.0
494.0
9.0
37.0
0.0
0.0
0.0
0.0
46.0
48.0
192.0
-8.0
40.0
72.0
24.0
368.0
-6.0
19.0
-1.0
14.0
1.0
-3.0
24.0
-5.0
-53.0
-1.0
-12.0
7.0
-1.0
-65.0
Brand
32%
13%
-25%
36%
14%
54%
13%
Company
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
450%
617%
575%
44%
18%
-80%
1000%
9%
1200%
18%
-75%
50%
-33%
280%
-100%
42%
-28%
-28%
-100%
-14%
-100%
-22%
Price Point
SURYA FOOD & AGRO
ITC
ITC
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Urban
425.0
2065.0
334.0
514.0
982.0
54.0
4374.0
222.0
33.0
226.0
183.0
6.0
0.0
670.0
0.0
199.0
43.0
142.0
0.0
6.0
390.0
0.0
145.0
9.0
0.0
0.0
0.0
154.0
10%
47%
8%
12%
22%
1%
100%
33%
5%
34%
27%
1%
0%
100%
0%
51%
11%
36%
0%
2%
100%
0%
94%
6%
0%
0%
0%
100%
103.0
230.0
-114.0
137.0
119.0
19.0
494.0
65.0
-12.0
-75.0
21.0
4.0
0.0
3.0
0.0
36.0
9.0
27.0
0.0
2.0
74.0
0.0
19.0
9.0
0.0
0.0
0.0
28.0

Brand
MARIE GOLD REGULAR

DIVSS
MCVITIES
PARLE ASSORTED
PARLE MARIE CHOICE
KROWN MARIE
PATANJALI
CREMICA
Company
BRITANNIA INDS
ITC
SHAKTI BHOG FOODS
ITC
PARLE PRODS
ITC
PARLE PRODS
PARLE PRODS
KROWN
Dealer (000)
WTD
45.8
11.3
5.5
4.5
3.0
2.1
3.7
0.0
0.3
2.2
0.2
0.0
-2.6
1.7
3.9
-1.8
0.6
0.5
-0.8
0.0
0.2
-1.6
0.0
-0.1
88.5
44.4
2.9
39.3
19.8
21.8
31.4
1.9
1.5
2.0
0.7
0.6
88.7
49.7
9.4
36.2
25.8
20.9
32.1
1.9
8.6
1.2
1.1
0.1
Page 54
32%
13%
-25%
36%
14%
54%
13%
41%
-27%
-25%
13%
200%
0%
22%
26%
23%
50%
23%
15%
22%
Kerala: Rs. 41 Cr @ 1.7% contribution to All India, de-growing @ -0.1%

M Brand
Company
MS Val
Wtd Dist (Seg)
40.3
41.3
83.1
75.5
MARIE GOLD
BRITANNIA INDS
28.1
30.9
64.0
68.1
PARLE
PARLE PRODS
14.8
15.0
54.3
59.5
TIGER
BRITANNIA INDS
10.8
7.8
42.6
34.8
DYNA'S
R RAVI FOODS
1.0
1.1
1.7
1.3
ANKIT
BADAMI FOODS
0.2
0.6
1.1
0.2
TRUE
AUROFOODS
0.2
0.5
2.3
3.6
HARSH
HARSH BAKERS
0.4
0.4
0.7
1.4
POSHUK
POSHUK FOODS
1.0
0.4
3.6
1.0
RAJCO
HARSH BAKERS
0.1
0.4
0.0
2.7
Sales Value
Value Sales (Cr)
Brand

MARIE GOLD REGULAR
VITA MARIE GOLD
PARLE MARIE
TIGER CHAI BISKOOT
DYNA'S
MCVITIES
Brand
VITA MARIE GOLD

DYNA'S
MARIE GOLD REGULAR
ANKIT MARIE MOOD
TRUE
RAJCO MARIE
PUSHTI
BHARAT MARIE
MCVITIES
Urban
Value (Cr) % Split
Company
MARIE
ITC
BRITANNIA INDS
BRITANNIA INDS
PARLE PRODS
ITC
ITC
BRITANNIA INDS
PARLE PRODS
R RAVI FOODS
Incremental Value
MARIE
22.2
4.2
4.1
4.0
2.7
2.4
2.3
1.4
0.2
0.2
0.1
100%
18.9%
18.6%
18.0%
12.3%
10.8%
10.3%
6.5%
0.9%
0.7%
0.6%
Rural
Value (Cr) % Split
18.7
4.5
2.3
2.2
2.9
2.0
1.5
1.8
0.2
0.1
-
100%
23.9%
12.4%
11.7%
15.8%
10.9%
8.0%
9.4%
0.9%
0.6%
-

Rural
Urban
Company
BRITANNIA INDS
ITC
R RAVI FOODS
BRITANNIA INDS
BADAMI FOODS
AUROFOODS
HARSH BAKERS
REX FOOD PRODUCTS
1.7
0.9
0.5
0.2
0.0
0.1
0.0
0.1
0.0
0.0
0.1
8.2%
28.3%
14.6%
17924.2%
1.2%
699.7%
48.6%
186.6%
108.6%
202.4%
125.1%
-1.7
0.1
0.0
0.1
0.1
0.1
0.1
0.1
0.1
0.1
-
-8.5%
2.6%
0.1%
474.8%
6.0%
203.1%
237.3%
355.0%
871.5%
420.1%
-
Page 55

Brand
Company
Value Sales (Lakh)

Urban
Rural
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
ANKIT MARIE MOOD
BADAMI FOODS
DYNA'S
R RAVI FOODS
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
ITC
ITC
ITC
TIGER CHAI BISKOOT
BRITANNIA INDS
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
3.0
1006.0
313.0
590.0
291.0
12.0
2215.0
0.0
6.0
0.0
0.0
0.0
0.0
6.0
0.0
15.0
0.0
0.0
0.0
0.0
15.0
0.0
80.0
220.0
32.0
76.0
0.0
408.0
1.0
213.0
0.0
44.0
17.0
0.0
275.0
0.0
272.0
22.0
121.0
2.0
2.0
419.0
0.0
167.0
13.0
0.0
49.0
1.0
230.0
0.0
222.0
18.0
0.0
0.0
0.0
240.0
2.0
0.0
0.0
5.0
137.0
0.0
144.0
0.0
0.0
29.0
369.0
0.0
0.0
398.0
0%
45%
14%
27%
13%
1%
100%
0%
100%
0%
0%
0%
0%
100%
0%
100%
0%
0%
0%
0%
100%
0%
20%
54%
8%
19%
0%
100%
0%
77%
0%
16%
6%
0%
100%
0%
65%
5%
29%
0%
0%
100%
0%
73%
6%
0%
21%
0%
100%
0%
93%
8%
0%
0%
0%
100%
1%
0%
0%
3%
95%
0%
100%
0%
0%
7%
93%
0%
0%
100%
0.0
873.0
113.0
529.0
345.0
2.0
1862.0
0.0
18.0
0.0
0.0
0.0
0.0
18.0
0.0
11.0
0.0
0.0
0.0
0.0
11.0
0.0
32.0
72.0
12.0
115.0
0.0
231.0
0.0
227.0
0.0
47.0
18.0
0.0
292.0
0.0
244.0
3.0
199.0
0.0
0.0
446.0
0.0
116.0
8.0
0.0
25.0
0.0
149.0
0.0
188.0
16.0
0.0
0.0
0.0
204.0
0.0
0.0
0.0
4.0
172.0
0.0
176.0
0.0
0.0
2.0
216.0
0.0
0.0
218.0
Brand
0%
47%
6%
28%
19%
0%
100%
0%
100%
0%
0%
0%
0%
100%
0%
100%
0%
0%
0%
0%
100%
0%
14%
31%
5%
50%
0%
100%
0%
78%
0%
16%
6%
0%
100%
0%
55%
1%
45%
0%
0%
100%
0%
78%
5%
0%
17%
0%
100%
0%
92%
8%
0%
0%
0%
100%
0%
0%
0%
2%
98%
0%
100%
0%
0%
1%
99%
0%
0%
100%
Company
Value Sales (Lakh)

Urban
Rural
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
ANKIT MARIE MOOD
BADAMI FOODS
DYNA'S
R RAVI FOODS
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
ITC
ITC
ITC
TIGER CHAI BISKOOT
BRITANNIA INDS
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
-6.0
-24.0
-245.0
285.0
144.0
10.0
164.0
0.0
5.0
0.0
0.0
0.0
0.0
5.0
0.0
15.0
0.0
0.0
0.0
0.0
15.0
-1.0
-15.0
-24.0
31.0
9.0
0.0
0.0
0.0
19.0
-1.0
-2.0
17.0
0.0
33.0
-1.0
15.0
12.0
27.0
0.0
1.0
54.0
0.0
-55.0
13.0
0.0
28.0
1.0
-13.0
0.0
5.0
18.0
0.0
0.0
0.0
23.0
-3.0
0.0
0.0
-132.0
93.0
0.0
-42.0
0.0
-1.0
-262.0
349.0
0.0
0.0
86.0
-67%
-2%
-44%
93%
98%
500%
8%
500%
500%
-100%
-16%
-10%
3100%
13%
0%
0%
10%
-100%
-4%
14%
-100%
6%
120%
29%
0%
100%
15%
-25%
133%
-5%
2%
11%
-60%
-96%
211%
-23%
-100%
-90%
1745%
28%
-4.0
-127.0
-207.0
41.0
119.0
2.0
-176.0
0.0
12.0
0.0
0.0
0.0
0.0
12.0
0.0
9.0
0.0
0.0
0.0
0.0
9.0
0.0
13.0
-23.0
12.0
13.0
0.0
15.0
-1.0
-30.0
0.0
-23.0
18.0
0.0
-36.0
-1.0
-34.0
3.0
33.0
0.0
0.0
1.0
0.0
-22.0
8.0
0.0
5.0
0.0
-9.0
0.0
-34.0
16.0
0.0
0.0
0.0
-18.0
0.0
0.0
0.0
-199.0
117.0
0.0
-82.0
0.0
0.0
-201.0
206.0
0.0
0.0
5.0
-100%
-13%
-65%
8%
53%
-9%
200%
200%
450%
450%
68%
-24%
13%
7%
-100%
-12%
-33%
-11%
-100%
-12%
20%
0%
-16%
25%
-6%
-15%
-8%
-98%
213%
-32%
-99%
2060%
2%
Page 56

Brand
Company
VITA MARIE GOLD

DYNA'S
MARIE GOLD REGULAR
ANKIT MARIE MOOD
TRUE
RAJCO MARIE
PUSHTI
BHARAT MARIE
MCVITIES
BRITANNIA INDS
ITC
R RAVI FOODS
BRITANNIA INDS
BADAMI FOODS
AUROFOODS
HARSH BAKERS
REX FOOD PRODUCTS
Brand
Company
VITA MARIE GOLD

DYNA'S
MARIE GOLD REGULAR
ANKIT MARIE MOOD
TRUE
RAJCO MARIE
PUSHTI
BHARAT MARIE
MCVITIES
BRITANNIA INDS
ITC
R RAVI FOODS
BRITANNIA INDS
BADAMI FOODS
AUROFOODS
HARSH BAKERS
REX FOOD PRODUCTS
Urban
Q412
Q413
42.3
74.1
0.3
64.4
0.0
4.5
0.1
5.9
55.7
68.8
0.1
64.4
1.6
3.5
0.1
8.3
WTD
Q412
25.4
64.3
1.2
34.5
2.2
-
Rural
Q413
30.8
75.6
0.6
37.3
0.4
5.9
1.6
1.0
1.1
-
Dealer ('000)
Urban
Rural
6.7
13.3
0.2
8.0
0.3
0.1
0.1
0.1
0.7
-0.1
0.1
-0.9
-0.1
-0.1
0.1
0.1
-0.2
-0.1
5.3
25.8
0.5
7.8
0.2
1.4
1.7
0.6
1.0
-
0.7
-2.3
0.2
-5.0
-1.0
1.4
1.7
0.6
1.0
-
Page 57
Gujarat: Rs. 36 Cr @ 1.5% contribution to All India, growing @ 11.4%

M Brand
Company
MS Val
Wtd Dist (Seg)
PARLE
PARLE PRODS
37.9
41.0
70.5
76.7
MARIE GOLD
BRITANNIA INDS
32.7
30.8
61.9
61.9
19.9
19.4
58.3
53.6
PRIYAGOLD
SURYA FOOD & AGRO
6.9
5.6
15.9
15.9
PATANJALI
0.1
1.1
0.7
2.7
MCVITIES
1.0
0.9
10.3
9.7
KROWN
KROWN
0.2
0.2
0.1
0.2
AMULYA
RAJ AGRO PRODS
0.0
0.2
0.0
0.0
DUKES
RAVI FOODS
0.0
0.2
0.0
0.5
RAJA
RAJA UDYOG PVT LTD
0.0
0.1
0.0
0.5
Sales Value
Value Sales (Cr)
Company
Brand
PARLE MARIE
MARIE GOLD REGULAR
VITA MARIE GOLD
MCVITIES
PATANJALI
Brand
PARLE MARIE
MARIE GOLD REGULAR
PATANJALI
VITA MARIE GOLD
AMULYA MARIE
DUKES MARIE BREAK
PARLE MARIE CHOICE
PARLE ASSORTED
Urban
Value (Cr) % Split
MARIE
PARLE PRODS
BRITANNIA INDS
ITC
BRITANNIA INDS
SURYA FOOD & AGRO
ITC
ITC
PARLE PRODS
Incremental Value
MARIE
11.9
7.9
4.7
2.0
1.5
1.1
0.6
0.4
0.3
0.1
100%
38.5%
25.6%
15.1%
6.5%
4.8%
3.7%
1.8%
1.3%
1.0%
0.4%
4.5
2.0
0.9
0.4
0.0
0.5
0.1
0.0
0.0
0.0
0.3
100%
45.5%
20.6%
9.5%
0.7%
11.1%
1.3%
0.2%
0.8%
0.0%
6.0%

Urban
Rural
Company
PARLE PRODS
ITC
BRITANNIA INDS
ITC
BRITANNIA INDS
RAJ AGRO PRODS
RAVI FOODS
PARLE PRODS
PARLE PRODS
31.1
Rural
Value (Cr) % Split
2.8
2.1
0.2
0.3
0.1
0.2
0.2
0.1
0.0
0.1
0.0
9.8%
20.9%
5.2%
3.9%
637.6%
49.8%
8.1%
17059.5%
181.0%
365.8%
0.9
0.3
0.2
0.1
0.3
0.0
0.0
0.0
-
24.5%
18.9%
62.8%
8.6%
1349.6%
-55.8%
-48.4%
-
Page 58

Company
Brand
Value Sales (Lakh)

Urban
Rural
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
PATANJALI
ITC
ITC
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
611.0
1759.0
49.0
307.0
316.0
55.0
3097.0
140.0
477.0
2.0
5.0
169.0
1.0
794.0
304.0
755.0
0.0
118.0
16.0
0.0
1193.0
0.0
11.0
0.0
0.0
0.0
0.0
11.0
122.0
254.0
0.0
84.0
0.0
6.0
466.0
0.0
41.0
4.0
0.0
10.0
0.0
55.0
20%
57%
2%
10%
10%
2%
100%
18%
60%
0%
1%
21%
0%
100%
25%
63%
0%
10%
1%
0%
100%
0%
100%
0%
0%
0%
0%
100%
26%
55%
0%
18%
0%
1%
100%
0%
75%
7%
0%
18%
0%
100%
121.0
303.0
2.0
3.0
13.0
2.0
444.0
22.0
63.0
0.0
0.0
7.0
0.0
92.0
52.0
152.0
0.0
1.0
0.0
0.0
205.0
0.0
22.0
0.0
0.0
5.0
0.0
27.0
10.0
31.0
0.0
0.0
0.0
0.0
41.0
0.0
0.0
0.0
0.0
1.0
0.0
1.0
27%
68%
0%
1%
3%
0%
100%
24%
68%
0%
0%
8%
0%
100%
25%
74%
0%
0%
0%
0%
100%
0%
81%
0%
0%
19%
0%
100%
24%
76%
0%
0%
0%
0%
100%
0%
0%
0%
0%
100%
0%
100%
Company
Brand
Value Sales (Lakh)

Urban
Rural
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
PATANJALI
ITC
ITC
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
13.0
196.0
-95.0
26.0
105.0
28.0
273.0
-1.0
40.0
0.0
-53.0
50.0
-2.0
34.0
31.0
158.0
-7.0
11.0
14.0
-3.0
204.0
0.0
9.0
0.0
0.0
0.0
0.0
9.0
-4.0
1.0
-3.0
23.0
0.0
3.0
20.0
0.0
3.0
4.0
0.0
10.0
0.0
17.0
2%
13%
-66%
9%
50%
104%
10%
-1%
9%
0%
-91%
42%
-67%
4%
11%
26%
-100%
10%
700%
-100%
21%
450%
450%
-3%
0%
-100%
38%
100%
4%
8%
45%
1.0
84.0
-4.0
-7.0
11.0
2.0
87.0
7.0
0.0
0.0
-7.0
6.0
0.0
6.0
-14.0
50.0
0.0
-2.0
0.0
0.0
34.0
0.0
20.0
0.0
0.0
5.0
0.0
25.0
4.0
12.0
0.0
0.0
0.0
0.0
16.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Page 59
1%
38%
-67%
-70%
550%
24%
47%
0%
-100%
600%
7%
-21%
49%
-67%
20%
1000%
1250%
67%
63%
64%
0%
0%

Brand
Company
PARLE MARIE
MARIE GOLD REGULAR
PATANJALI
VITA MARIE GOLD
AMULYA MARIE
DUKES MARIE BREAK
PARLE MARIE CHOICE
PARLE ASSORTED
PARLE PRODS
ITC
BRITANNIA INDS
ITC
BRITANNIA INDS
RAJ AGRO PRODS
RAVI FOODS
PARLE PRODS
PARLE PRODS
Brand
Company
PARLE MARIE
MARIE GOLD REGULAR
PATANJALI
VITA MARIE GOLD
AMULYA MARIE
DUKES MARIE BREAK
PARLE MARIE CHOICE
PARLE ASSORTED
PARLE PRODS
ITC
BRITANNIA INDS
ITC
BRITANNIA INDS
RAJ AGRO PRODS
RAVI FOODS
PARLE PRODS
PARLE PRODS
Urban
Q412
Q413
70.6
59.9
63.7
0.5
29.0
33.4
0.3
1.7
76.2
54.4
65.7
1.2
22.5
33.2
0.5
5.1
0.6
WTD
Rural
Q412
Q413
58.9
23.3
36.5
2.2
7.1
5.3
-
67.2
23.8
22.5
13.8
2.7
0.2
-
Dealer ('000)
Rural
Urban
42.6
24.1
25.5
1.0
3.4
6.0
0.4
0.1
0.0
0.9
1.3
-1.3
0.1
-0.3
0.0
0.4
0.1
0.0
18.1
4.6
7.0
0.5
1.3
0.4
-
0.2
0.9
-0.4
0.1
-0.6
0.7
0.4
-
Page 60
Ahmedabad: Rs. 10 Cr @ 2% contribution to Top 8 Metro, growing @ 19.3%
M Brand
Company
MS Val
Wtd Dist (Seg)
PARLE
PARLE PRODS
35.8
38.6
75.2
81.5
MARIE GOLD
BRITANNIA INDS
36.0
32.2
66.6
67.5
24.6
26.4
65.1
71.5
PRIYAGOLD
SURYA FOOD & AGRO
1.6
1.6
10.1
3.4
MCVITIES
1.4
0.9
12.5
17.3
HARSH
HARSH BAKERS
0.3
0.2
0.1
0.2
PATANJALI
0.0
0.0
0.3
0.1
DUKES
RAVI FOODS
0.0
0.0
0.0
0.0
MCVITIES
0.0
0.0
0.0
0.0
TREFF
HARSH BAKERS
0.0
0.0
0.0
0.0
Page 61
Ahmedabad: Rs. 10 Cr @ 2% contribution to Top 8 Metro, growing @ 19.3%

Brand
MARIE
PARLE MARIE
MARIE GOLD REGULAR
VITA MARIE GOLD
MCVITIES
PARLE MARIE CHOICE
HARSH
PARLE ASSORTED
PATANJALI
DUKES MARIE BREAK
Sales Value
Crores
%Split
Company
9.7
Brand
100%

Crores
Growth%
Company
MARIE
PARLE PRODS
3.6
36.7%
PARLE MARIE
PARLE PRODS
BRITANNIA INDS
2.7
27.6%
ITC
ITC
2.0
21.1%
VITA MARIE GOLD
BRITANNIA INDS
BRITANNIA INDS
0.4
4.6%
ITC
ITC
0.3
3.4%
ITC
ITC
0.2
2.0%
MARIE GOLD REGULAR
BRITANNIA INDS
SURYA FOOD & AGRO
0.2
1.6%
PARLE MARIE CHOICE
PARLE PRODS
PARLE PRODS
0.1
1.4%
PARLE PRODS
0.1
0.9%
SURYA FOOD & AGRO
PARLE PRODS
0.0
0.4%
PARLE ASSORTED
PARLE PRODS
HARSH BAKERS
0.0
0.2%
DUKES MARIE BREAK
RAVI FOODS
PARLE PRODS
0.0
0.1%
MCVITIES
0.0
0.0%
PATANJALI
RAVI FOODS
0.0
0.0%
TREFF
HARSH BAKERS
1.6
19.3%
0.8
0.4
0.1
0.1
0.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
27.7%
22.2%
49.4%
44.1%
90.1%
2.0%
378.2%
24.2%
20.1%
98.7%
106.0%
-
Brand
Price Point
Company
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
ITC
Value Sales (Lakh)

Urban
Urban
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
229.0
549.0
12.0
92.0
77.0
2.0
961.0
54.0
160.0
0.0
2.0
48.0
0.0
264.0
101.0
218.0
0.0
32.0
3.0
0.0
354.0
64.0
109.0
5.0
25.0
0.0
1.0
204.0
24%
57%
1%
10%
8%
0%
100%
20%
61%
0%
1%
18%
0%
100%
29%
62%
0%
9%
1%
0%
100%
31%
53%
2%
12%
0%
0%
100%
8.0
118.0
-16.0
18.0
25.0
-3.0
150.0
-3.0
10.0
0.0
-13.0
10.0
-1.0
3.0
7.0
62.0
-2.0
7.0
3.0
-1.0
76.0
6.0
27.0
2.0
2.0
0.0
0.0
37.0
Brand
4%
27%
-57%
24%
48%
-60%
18%
Company
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Industry
-5%
7%
-87%
26%
-100%
1%
7%
40%
-100%
28%
-100%
27%
10%
33%
67%
9%
0%
22%
Price Point
ITC
ITC
VITA MARIE GOLD
BRITANNIA INDS
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs.15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Urban
229.0
549.0
12.0
92.0
77.0
2.0
961.0
0.0
14.0
2.0
1.0
2.0
0.0
19.0
0.0
31.0
2.0
0.0
0.0
0.0
33.0
0.0
0.0
1.0
25.0
18.0
0.0
44.0
24%
57%
1%
10%
8%
0%
100%
0%
74%
11%
5%
11%
0%
100%
0%
94%
6%
0%
0%
0%
100%
0%
0%
2%
57%
41%
0%
100%
8.0
118.0
-16.0
18.0
25.0
-3.0
150.0
0.0
4.0
2.0
1.0
2.0
0.0
9.0
0.0
8.0
2.0
0.0
0.0
0.0
10.0
0.0
-1.0
-17.0
22.0
10.0
0.0
14.0

Brand
PARLE MARIE
VITA MARIE GOLD
MARIE GOLD REGULAR
PARLE MARIE CHOICE
PARLE ASSORTED
DUKES MARIE BREAK
MCVITIES
Company
PARLE PRODS
ITC
BRITANNIA INDS
ITC
ITC
BRITANNIA INDS
PARLE PRODS
PARLE PRODS
SURYA FOOD & AGRO
PARLE PRODS
RAVI FOODS
Dealer (000)
WTD
9.6
6.7
0.7
1.8
1.0
6.4
0.0
0.8
0.9
0.0
0.0
-
-1.0
0.4
0.2
0.1
0.4
-0.4
0.0
0.2
0.7
0.0
0.0
-
73.1
63.4
22.0
40.7
24.4
66.6
0.6
16.1
10.1
2.9
-
80.6
70.4
33.1
37.9
33.6
67.3
9.2
25.3
3.4
1.6
0.0
-
Page 62
4%
27%
-57%
24%
48%
-60%
18%
40%
90%
35%
43%
-100%
-94%
733%
125%
47%
Punjab EW: Rs. 25 Cr @ 1% contribution to All India, growing @ 29.9%

M Brand
Company
MS Val
Wtd Dist (Seg)
36.7
37.0
60.9
65.6
10.9
14.1
31.7
39.5
PRIYAGOLD
SURYA FOOD & AGRO
13.4
13.5
24.7
24.7
PARLE
PARLE PRODS
15.6
12.9
42.7
38.0
BONN
BONN FOODS INDS
4.0
4.2
9.5
9.3
CREMICA
4.4
4.0
13.6
9.2
MCVITIES
5.8
3.7
16.6
16.5
KROWN
KROWN
2.5
2.9
3.6
2.7
RAJA
RAJA UDYOG PVT LTD
1.1
2.6
3.8
6.7
CREMICA
CREMICA AGRO FOODS
2.1
2.3
4.6
6.9
MARIE GOLD
BRITANNIA INDS
Sales Value
Value Sales (Cr)
Brand
MARIE GOLD REGULAR

PARLE MARIE
MCVITIES
CREMICA
VITA MARIE GOLD
BONN MARIE
Brand
MARIE GOLD REGULAR

KROWN MARIE
RAJA MARIE
CREMICA
DIVSS
CREMICA MARIE
BONN MARIE
Company
MARIE
BRITANNIA INDS
PARLE PRODS
SURYA FOOD & AGRO
ITC
ITC
ITC
BRITANNIA INDS
BONN FOODS INDS
Incremental Value
MARIE
Company
BRITANNIA INDS
ITC
SURYA FOOD & AGRO
KROWN
RAJA UDYOG PVT LTD
ITC
SHAKTI BHOG FOODS
CREMICA AGRO FOODS
BONN FOODS INDS
ITC
Urban
Value (Cr) % Split
17.1
100%
6.4
2.0
2.0
1.5
0.9
0.8
0.7
0.5
0.4
0.4
37.7%
11.8%
11.7%
9.0%
5.1%
4.5%
3.9%
3.1%
2.3%
2.2%
3.2
22.8%
Rural
Value (Cr) % Split
8.2
100%
2.5
1.0
1.4
0.3
0.1
0.2
0.1
0.4
0.0
0.6
30.3%
12.0%
17.2%
3.3%
1.5%
1.9%
1.2%
4.4%
0.4%
8.0%
2.6
47.7%

Urban
Rural
1.4
0.7
0.2
0.1
0.2
0.4
0.3
0.1
0.2
0.0
0.2
27.1%
88.0%
12.0%
330.0%
134.5%
80.4%
151.8%
459.3%
252.3%
11.7%
35.2%
0.8
0.1
0.6
0.4
0.3
0.1
0.1
0.2
0.1
0.2
0.0
46.3%
53.0%
70.3%
237.2%
389.9%
72.4%
29.9%
885.4%
160.9%
48.3%
23.5%
Page 63

Brand
Company
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
KROWN MARIE
KROWN
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
SURYA FOOD & AGRO
RAJA MARIE
RAJA UDYOG PVT LTD
ITC
ITC
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Rural
170.0
1096.0
41.0
155.0
185.0
53.0
1700.0
5.0
11.0
0.0
0.0
0.0
0.0
16.0
24.0
439.0
4.0
29.0
142.0
3.0
641.0
16.0
163.0
0.0
20.0
5.0
0.0
204.0
76.0
84.0
19.0
22.0
0.0
0.0
201.0
22.0
12.0
0.0
0.0
0.0
0.0
34.0
0.0
112.0
0.0
38.0
0.0
2.0
152.0
0.0
80.0
6.0
0.0
0.0
0.0
86.0
10%
64%
2%
9%
11%
3%
100%
31%
69%
0%
0%
0%
0%
100%
4%
68%
1%
5%
22%
0%
100%
8%
80%
0%
10%
2%
0%
100%
38%
42%
9%
11%
0%
0%
100%
65%
35%
0%
0%
0%
0%
100%
0%
74%
0%
25%
0%
1%
100%
0%
93%
7%
0%
0%
0%
100%
156.0
547.0
19.0
31.0
20.0
36.0
809.0
19.0
37.0
0.0
0.0
0.0
0.0
56.0
6.0
208.0
0.0
16.0
16.0
0.0
246.0
1.0
92.0
0.0
4.0
1.0
0.0
98.0
73.0
43.0
19.0
4.0
0.0
0.0
139.0
22.0
11.0
0.0
0.0
0.0
0.0
33.0
0.0
27.0
0.0
0.0
0.0
0.0
27.0
0.0
12.0
0.0
0.0
0.0
0.0
12.0
Brand
19%
68%
2%
4%
2%
4%
100%
34%
66%
0%
0%
0%
0%
100%
2%
85%
0%
7%
7%
0%
100%
1%
94%
0%
4%
1%
0%
100%
53%
31%
14%
3%
0%
0%
100%
67%
33%
0%
0%
0%
0%
100%
0%
100%
0%
0%
0%
0%
100%
0%
100%
0%
0%
0%
0%
100%
Company
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
KROWN MARIE
KROWN
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
SURYA FOOD & AGRO
RAJA MARIE
RAJA UDYOG PVT LTD
ITC
ITC
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Rural
52.0
203.0
-31.0
67.0
23.0
6.0
320.0
1.0
10.0
0.0
0.0
0.0
0.0
11.0
15.0
85.0
-3.0
17.0
21.0
3.0
138.0
-1.0
-23.0
0.0
8.0
4.0
0.0
-12.0
32.0
2.0
-5.0
-5.0
0.0
0.0
24.0
12.0
9.0
0.0
0.0
0.0
0.0
21.0
0.0
60.0
-1.0
11.0
0.0
1.0
71.0
0.0
35.0
4.0
0.0
0.0
0.0
39.0
44%
23%
-43%
76%
14%
13%
23%
25%
1000%
220%
167%
24%
-43%
142%
17%
27%
-6%
-12%
67%
400%
-6%
73%
2%
-21%
-19%
14%
120%
300%
162%
115%
-100%
41%
100%
88%
78%
200%
83%
55.0
182.0
-6.0
22.0
2.0
2.0
257.0
3.0
36.0
0.0
0.0
0.0
0.0
39.0
1.0
72.0
-13.0
16.0
3.0
0.0
79.0
0.0
20.0
0.0
0.0
1.0
0.0
21.0
30.0
13.0
10.0
4.0
0.0
0.0
57.0
15.0
10.0
0.0
0.0
0.0
0.0
25.0
0.0
10.0
0.0
0.0
0.0
0.0
10.0
0.0
4.0
0.0
0.0
0.0
0.0
4.0
54%
50%
-24%
244%
11%
6%
47%
19%
3600%
229%
20%
53%
-100%
23%
47%
0%
28%
0%
27%
70%
43%
111%
70%
214%
1000%
313%
59%
59%
50%
50%
Page 64

Brand
Company
MARIE GOLD REGULAR

KROWN MARIE
RAJA MARIE
CREMICA
DIVSS
CREMICA MARIE
BONN MARIE
BRITANNIA INDS
ITC
SURYA FOOD & AGRO
KROWN
RAJA UDYOG PVT LTD
ITC
SHAKTI BHOG FOODS
CREMICA AGRO FOODS
BONN FOODS INDS
ITC
Brand
Company
MARIE GOLD REGULAR

KROWN MARIE
RAJA MARIE
CREMICA
DIVSS
CREMICA MARIE
BONN MARIE
BRITANNIA INDS
ITC
SURYA FOOD & AGRO
KROWN
RAJA UDYOG PVT LTD
ITC
SHAKTI BHOG FOODS
CREMICA AGRO FOODS
BONN FOODS INDS
ITC
Urban
Q412
Q413
70.7
33.7
27.3
1.3
3.9
29.2
7.4
1.7
1.9
8.3
23.4
74.4
46.2
23.3
1.0
6.0
35.4
11.2
8.3
1.2
7.0
32.2
WTD
Rural
Q412
Q413
36.4
4.4
18.2
0.5
3.6
5.4
12.9
0.1
5.8
12.6
4.3
45.8
7.0
27.7
6.2
8.3
5.0
4.8
3.4
3.0
7.8
4.1
Dealer ('000)
Urban
Rural
21.3
8.6
8.7
1.7
2.5
4.1
1.3
1.3
0.3
2.1
4.0
2.2
3.9
0.0
0.5
-0.8
0.7
0.4
0.8
-0.3
-0.1
1.6
10.4
2.9
11.4
2.6
5.3
1.0
1.1
1.0
1.4
2.2
0.9
1.1
1.2
4.0
1.5
3.5
-0.4
-0.4
0.4
-0.6
-0.8
0.0
Page 65
Rajasthan: Rs. 21 Cr @ 0.9% contribution to All India, de-growing @ -1.4%

M Brand
Company
MS Val
Wtd Dist (Seg)
MARIE GOLD
BRITANNIA INDS
40.9
42.9
65.0
68.8
PARLE
PARLE PRODS
25.9
26.4
59.8
63.3
PRIYAGOLD
SURYA FOOD & AGRO
17.7
15.0
35.1
31.5
7.7
6.9
31.9
30.8
MCVITIES
0.9
2.0
13.2
16.5
DIVSS
SHAKTI BHOG FOODS
0.2
1.8
5.8
2.0
KROWN
KROWN
1.0
1.6
2.7
1.8
PATANJALI
0.3
1.2
3.2
7.8
RAJA
RAJA UDYOG PVT LTD
0.9
1.0
0.6
0.8
CREMICA
CREMICA AGRO FOODS
2.5
0.6
0.2
1.1
Sales Value
Value Sales (Cr)
Brand
MARIE GOLD REGULAR

PARLE MARIE
MCVITIES
DIVSS
KROWN MARIE
RAJA MARIE
Brand
DIVSS
MARIE GOLD REGULAR
MCVITIES
PATANJALI
KROWN MARIE
VITA MARIE GOLD
PARLE ASSORTED
CREMICA MARIE
Urban
Value (Cr) % Split
Company
MARIE
BRITANNIA INDS
PARLE PRODS
SURYA FOOD & AGRO
ITC
ITC
ITC
SHAKTI BHOG FOODS
KROWN
RAJA UDYOG PVT LTD
Incremental Value
MARIE
Company
SHAKTI BHOG FOODS

BRITANNIA INDS
ITC
KROWN
ITC
PARLE PRODS
BRITANNIA INDS
PARLE PRODS
CREMICA AGRO FOODS
18.6
100%
8.5
4.2
2.7
1.0
0.4
0.3
0.2
0.2
0.1
0.0
45.7%
22.8%
14.8%
5.4%
2.3%
1.4%
1.0%
0.9%
0.4%
0.2%
-0.1
-0.6%
Rural
Value (Cr) % Split
2.7
100%
0.5
1.0
0.4
0.0
0.0
0.2
0.3
0.2
17.4%
36.1%
16.4%
0.3%
0.2%
8.2%
9.8%
6.4%
-0.2
-6.9%

Urban
Rural
0.1
0.4
0.2
0.2
0.2
0.0
0.1
0.2
0.0
0.0
0.0
334.9%
4.5%
110.8%
268.2%
24.7%
-40.3%
58.1%
300.8%
37.2%
2469.6%
413.3%
0.2
-0.1
0.0
0.0
0.2
-0.1
0.0
3131.5%
-19.7%
-80.4%
165.7%
-91.0%
2.7%
Page 66

Brand
Company
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
DIVSS
SHAKTI BHOG FOODS
KROWN MARIE
KROWN
MARIE GOLD REGULAR
BRITANNIA INDS
MCVITIES
PARLE MARIE
PARLE PRODS
PATANJALI
SURYA FOOD & AGRO
RAJA MARIE
RAJA UDYOG PVT LTD
ITC
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Rural
156.0
890.0
38.0
203.0
511.0
53.0
1851.0
4.0
12.0
0.0
0.0
0.0
0.0
16.0
7.0
0.0
0.0
0.0
0.0
0.0
7.0
41.0
398.0
6.0
20.0
359.0
24.0
848.0
0.0
7.0
0.0
0.0
24.0
10.0
41.0
44.0
269.0
0.0
80.0
31.0
0.0
424.0
0.0
16.0
0.0
0.0
6.0
0.0
22.0
56.0
52.0
20.0
61.0
86.0
0.0
275.0
3.0
0.0
0.0
0.0
0.0
0.0
3.0
0.0
65.0
6.0
24.0
0.0
4.0
99.0
8%
48%
2%
11%
28%
3%
100%
25%
75%
0%
0%
0%
0%
100%
100%
0%
0%
0%
0%
0%
100%
5%
47%
1%
2%
42%
3%
100%
0%
17%
0%
0%
59%
24%
100%
10%
63%
0%
19%
7%
0%
100%
0%
73%
0%
0%
27%
0%
100%
20%
19%
7%
22%
31%
0%
100%
100%
0%
0%
0%
0%
0%
100%
0%
66%
6%
24%
0%
4%
100%
135.0
113.0
0.0
0.0
18.0
0.0
266.0
17.0
5.0
0.0
0.0
0.0
0.0
22.0
27.0
0.0
0.0
0.0
0.0
0.0
27.0
1.0
27.0
0.0
0.0
18.0
0.0
46.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
30.0
67.0
0.0
0.0
0.0
0.0
97.0
0.0
2.0
0.0
0.0
0.0
0.0
2.0
44.0
0.0
0.0
0.0
0.0
0.0
44.0
16.0
0.0
0.0
0.0
0.0
0.0
16.0
0.0
1.0
0.0
0.0
0.0
0.0
1.0
Brand
51%
42%
0%
0%
7%
0%
100%
77%
23%
0%
0%
0%
0%
100%
100%
0%
0%
0%
0%
0%
100%
2%
59%
0%
0%
39%
0%
100%
31%
69%
0%
0%
0%
0%
100%
0%
100%
0%
0%
0%
0%
100%
100%
0%
0%
0%
0%
0%
100%
100%
0%
0%
0%
0%
0%
100%
0%
100%
0%
0%
0%
0%
100%
Company
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
DIVSS
SHAKTI BHOG FOODS
KROWN MARIE
KROWN
MARIE GOLD REGULAR
BRITANNIA INDS
MCVITIES
PARLE MARIE
PARLE PRODS
PATANJALI
SURYA FOOD & AGRO
RAJA MARIE
RAJA UDYOG PVT LTD
ITC
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Rural
-22.0
-34.0
-10.0
-28.0
101.0
-15.0
-8.0
4.0
8.0
0.0
0.0
0.0
0.0
12.0
-4.0
0.0
0.0
0.0
0.0
0.0
-4.0
11.0
0.0
-2.0
13.0
-4.0
21.0
39.0
0.0
3.0
0.0
-3.0
12.0
8.0
20.0
12.0
-46.0
-5.0
12.0
31.0
0.0
4.0
0.0
10.0
0.0
0.0
6.0
0.0
16.0
-31.0
-5.0
-3.0
-59.0
58.0
0.0
-40.0
-5.0
-3.0
0.0
0.0
0.0
0.0
-8.0
0.0
21.0
5.0
-8.0
0.0
2.0
20.0
-12%
-4%
-21%
-12%
25%
-22%
0%
200%
300%
-36%
-36%
37%
0%
-25%
186%
-1%
700%
5%
75%
-100%
100%
400%
95%
38%
-15%
-100%
18%
1%
167%
267%
-36%
-9%
-13%
-49%
207%
-13%
-63%
-100%
-73%
48%
500%
-25%
100%
25%
68.0
-46.0
-18.0
-1.0
-22.0
-4.0
-23.0
17.0
4.0
0.0
0.0
0.0
0.0
21.0
17.0
0.0
0.0
0.0
0.0
0.0
17.0
0.0
10.0
0.0
0.0
-22.0
0.0
-12.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
16.0
-29.0
0.0
0.0
0.0
0.0
-13.0
0.0
2.0
0.0
0.0
0.0
0.0
2.0
10.0
-15.0
-18.0
0.0
0.0
0.0
-23.0
9.0
0.0
0.0
0.0
0.0
0.0
9.0
0.0
-4.0
0.0
0.0
0.0
0.0
-4.0
101%
-29%
-100%
-100%
-55%
-100%
-8%
400%
2100%
170%
170%
0%
59%
-55%
-21%
114%
-30%
-12%
29%
-100%
-100%
-34%
129%
129%
-80%
-80%
Page 67

Brand
Company
DIVSS
MARIE GOLD REGULAR
MCVITIES
PATANJALI
KROWN MARIE
VITA MARIE GOLD
PARLE ASSORTED
CREMICA MARIE
SHAKTI BHOG FOODS

BRITANNIA INDS
ITC
KROWN
ITC
PARLE PRODS
BRITANNIA INDS
PARLE PRODS
CREMICA AGRO FOODS
Brand
Company
DIVSS
MARIE GOLD REGULAR
MCVITIES
PATANJALI
KROWN MARIE
VITA MARIE GOLD
PARLE ASSORTED
CREMICA MARIE
SHAKTI BHOG FOODS

BRITANNIA INDS
ITC
KROWN
ITC
PARLE PRODS
BRITANNIA INDS
PARLE PRODS
CREMICA AGRO FOODS
Urban
Q412
Q413
6.5
73.3
15.3
3.6
36.3
2.0
15.4
5.8
8.6
1.3
0.2
2.0
72.7
18.9
8.8
34.6
1.0
24.2
31.4
12.5
2.5
1.2
WTD
Rural
Q412
Q413
1.7
11.3
0.2
1.9
0.4
-
1.8
36.5
0.9
2.4
8.3
0.8
Dealer ('000)
Urban
Rural
0.4
15.8
2.1
1.1
3.5
1.3
1.2
3.5
0.2
0.0
0.3
-0.8
0.1
1.4
0.3
-0.2
0.3
0.4
3.2
-0.1
0.0
0.1
0.8
3.7
0.1
0.1
0.9
1.1
0.4
1.8
0.1
0.0
-0.7
0.4
1.1
Page 68
Haryana: Rs. 17 Cr @ 0.7% contribution to All India, growing @ 27.6%

M Brand
Company
MS Val
Wtd Dist (Seg)
MARIE GOLD
BRITANNIA INDS
49.7
50.3
80.8
PRIYAGOLD
SURYA FOOD & AGRO
18.6
16.9
44.1
82.1
46.1
13.4
13.8
41.3
48.4
PARLE
PARLE PRODS
8.9
9.1
41.6
47.5
DIVSS
SHAKTI BHOG FOODS
0.5
1.9
9.2
14.7
CREMICA
1.0
1.8
9.2
12.4
KROWN
KROWN
1.6
1.4
2.3
0.6
CREMICA
CREMICA AGRO FOODS
1.2
1.2
3.1
5.5
RAJA
RAJA UDYOG PVT LTD
0.9
0.9
0.6
1.8
MCVITIES
1.7
0.9
20.5
16.2
Sales Value
Value Sales (Cr)
Brand
MARIE GOLD REGULAR

PARLE MARIE
CREMICA
DIVSS
VITA MARIE GOLD
Brand
MARIE GOLD REGULAR

DIVSS
CREMICA
CREMICA MARIE
DUKES MARIE BREAK
Company
MARIE
MARIE
BRITANNIA INDS
SURYA FOOD & AGRO
ITC
PARLE PRODS
ITC
ITC
PARLE PRODS
SHAKTI BHOG FOODS
BRITANNIA INDS
Incremental Value
Company
BRITANNIA INDS
SURYA FOOD & AGRO
ITC
SHAKTI BHOG FOODS
PARLE PRODS
ITC
CREMICA AGRO FOODS
RAVI FOODS
ITC
Urban
Value (Cr) % Split
15.9
100%
7.9
2.5
1.2
1.1
0.6
0.4
0.4
0.3
0.3
0.2
49.9%
15.6%
7.8%
7.0%
3.9%
2.7%
2.2%
1.7%
1.6%
1.4%
3.2
24.9%
Rural
Value (Cr) % Split
1.3
100%
0.5
0.4
0.1
0.0
0.0
0.0
0.0
0.1
-
38.8%
31.6%
3.8%
3.0%
0.4%
2.0%
1.2%
5.1%
-
0.6
70.7%

Urban
Rural
1.8
0.3
0.2
0.2
0.3
0.2
0.2
0.1
0.1
0.1
28.9%
13.6%
22.2%
275.5%
244.8%
46.7%
232.3%
652.1%
5875.3%
20.0%
0.3
0.1
0.0
0.1
0.0
0.0
0.0
0.0
95.6%
31.2%
730.6%
463.0%
1360.5%
Page 69

Brand
Company
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
DIVSS
SHAKTI BHOG FOODS
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE PRODS
PARLE MARIE
PARLE PRODS
PRIYAGOLD MARIE LITE SURYA FOOD & AGRO
Value Sales (Lakh)

Urban
Rural
Price Point
ITC
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
153.0
696.0
136.0
119.0
431.0
52.0
1587.0
5.0
22.0
0.0
0.0
0.0
0.0
27.0
34.0
355.0
1.0
21.0
363.0
17.0
791.0
0.0
22.0
0.0
1.0
12.0
0.0
35.0
20.0
55.0
0.0
31.0
5.0
0.0
111.0
63.0
36.0
98.0
10.0
40.0
0.0
247.0
0.0
59.0
21.0
43.0
0.0
1.0
124.0
10%
44%
9%
7%
27%
3%
100%
19%
81%
0%
0%
0%
0%
100%
4%
45%
0%
3%
46%
2%
100%
0%
63%
0%
3%
34%
0%
100%
18%
50%
0%
28%
5%
0%
100%
26%
15%
40%
4%
16%
0%
100%
0%
48%
17%
35%
0%
1%
100%
34.0
60.0
11.0
7.0
13.0
10.0
135.0
1.0
5.0
0.0
0.0
0.0
0.0
6.0
1.0
38.0
0.0
0.0
13.0
0.0
52.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
2.0
0.0
2.0
0.0
0.0
5.0
21.0
0.0
11.0
0.0
0.0
10.0
42.0
0.0
2.0
0.0
3.0
0.0
0.0
5.0
Brand
25%
44%
8%
5%
10%
7%
100%
17%
83%
0%
0%
0%
0%
100%
2%
73%
0%
0%
25%
0%
100%
20%
40%
0%
40%
0%
0%
100%
50%
0%
26%
0%
0%
24%
100%
0%
40%
0%
60%
0%
0%
100%
Company
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
DIVSS
SHAKTI BHOG FOODS
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE PRODS
PARLE MARIE
PARLE PRODS
PRIYAGOLD MARIE LITE SURYA FOOD & AGRO
Value Sales (Lakh)

Urban
Rural
Price Point
ITC
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
36.0
140.0
-21.0
25.0
119.0
24.0
323.0
3.0
17.0
0.0
0.0
0.0
0.0
20.0
7.0
63.0
-2.0
21.0
71.0
15.0
175.0
-1.0
16.0
0.0
-1.0
12.0
0.0
26.0
4.0
-16.0
-1.0
13.0
5.0
0.0
5.0
19.0
7.0
-11.0
-17.0
29.0
0.0
27.0
0.0
15.0
9.0
-1.0
0.0
0.0
23.0
31%
25%
-13%
27%
38%
86%
26%
150%
340%
286%
26%
22%
-67%
24%
750%
28%
-100%
267%
-50%
289%
25%
-23%
-100%
72%
5%
43%
24%
-10%
-63%
264%
12%
34%
75%
-2%
0%
23%
5.0
39.0
-3.0
6.0
4.0
9.0
60.0
1.0
5.0
0.0
0.0
0.0
0.0
6.0
1.0
21.0
-1.0
0.0
5.0
0.0
26.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
1.0
1.0
0.0
2.0
0.0
0.0
4.0
5.0
0.0
-2.0
-1.0
-1.0
9.0
10.0
0.0
2.0
0.0
3.0
0.0
0.0
5.0
17%
186%
-21%
600%
44%
900%
80%
124%
-100%
63%
100%
100%
400%
31%
-15%
-100%
-100%
900%
31%
-
Page 70

Brand
Company
MARIE GOLD REGULAR

DIVSS
CREMICA
CREMICA MARIE
DUKES MARIE BREAK
BRITANNIA INDS
SURYA FOOD & AGRO
ITC
SHAKTI BHOG FOODS
PARLE PRODS
ITC
CREMICA AGRO FOODS
RAVI FOODS
ITC
Brand
Company
MARIE GOLD REGULAR

DIVSS
CREMICA
CREMICA MARIE
DUKES MARIE BREAK
BRITANNIA INDS
SURYA FOOD & AGRO
ITC
SHAKTI BHOG FOODS
PARLE PRODS
ITC
CREMICA AGRO FOODS
RAVI FOODS
ITC
Urban
Q412
Q413
83.8
43.8
35.1
9.8
15.1
34.8
8.4
1.2
0.2
22.5
85.3
45.4
49.9
14.8
31.9
41.6
13.4
4.3
0.6
27.1
WTD
Rural
Q412
Q413
29.6
49.8
4.8
4.8
4.8
43.0
54.3
16.5
13.3
15.0
3.6
15.5
Dealer ('000)
Urban
Rural
14.9
8.2
3.8
1.2
1.0
2.1
0.4
0.6
0.2
1.1
0.5
-0.2
0.7
-0.1
0.3
0.5
0.0
0.2
0.0
0.1
3.0
4.2
0.9
1.3
0.4
0.5
0.6
0.5
0.7
0.7
1.3
0.1
0.5
0.3
Page 71
Madhya Pradesh: Rs. 13 Cr @ 0.6% contribution to All India, growing @ 4.7%

M Brand
Company
MS Val
Wtd Dist (Seg)
MARIE GOLD
BRITANNIA INDS
44.3
44.8
70.5
70.5
PARLE
PARLE PRODS
24.5
26.3
59.1
60.5
14.0
14.5
40.9
47.0
PRIYAGOLD
SURYA FOOD & AGRO
9.3
7.4
15.8
20.3
SUNDER
SUNDER INDS
3.2
2.9
5.1
5.5
MCVITIES
1.4
1.3
9.6
13.7
RAJA
RAJA UDYOG PVT LTD
0.3
0.9
1.1
3.5
PATANJALI
0.2
0.7
3.6
2.4
DIVSS
SHAKTI BHOG FOODS
0.0
0.3
1.2
1.2
VITA
BRITANNIA INDS
1.2
0.2
2.2
0.0
Sales Value
Value Sales (Cr)
Brand
MARIE GOLD REGULAR

PARLE MARIE
VITA MARIE GOLD
SUNDER MARIE
MCVITIES
Brand
PARLE MARIE
MARIE GOLD REGULAR
RAJA MARIE
PATANJALI
DIVSS
SATYA
PARLE ASSORTED
ANKIT
DUKES MARIE BREAK
Urban
Value (Cr)
% Split
Company
MARIE
MARIE
11.8
BRITANNIA INDS
PARLE PRODS
ITC
SURYA FOOD & AGRO
BRITANNIA INDS
SUNDER INDS
ITC
PARLE PRODS
ITC
Incremental Value
1.5
100%
5.2
2.8
1.5
0.9
0.3
0.2
0.2
0.2
0.2
0.1
43.8%
23.4%
12.9%
7.9%
2.2%
1.9%
1.7%
1.5%
1.4%
0.9%
0.5
0.5
0.1
0.1
0.2
0.0
0.0
0.0
0.0
35.2%
32.6%
4.8%
4.2%
10.7%
1.1%
2.1%
0.0%
0.5%
1.2
11.3%
-0.6
-28.8%

Urban
Rural
Company
PARLE PRODS
BRITANNIA INDS
ITC
RAJA UDYOG PVT LTD
SHAKTI BHOG FOODS
SATYA BISCUITS
PARLE PRODS
RAVI FOODS
RAVI FOODS
100%
Rural
Value (Cr) % Split
0.5
0.4
0.2
0.0
0.1
0.0
0.0
0.0
0.0
20.3%
7.5%
15.8%
52.5%
420.6%
799.1%
250.6%
40.7%
-
-0.1
0.0
0.0
0.1
0.0
0.0
0.0
0.0
-15.7%
-7.4%
-37.3%
103.0%
-
Page 72

Brand
Company
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
PATANJALI
SURYA FOOD & AGRO
RAJA MARIE
RAJA UDYOG PVT LTD
SUNDER MARIE
SUNDER INDS
ITC
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Urban
Rural
134.0
596.0
15.0
164.0
258.0
4.0
1171.0
30.0
266.0
2.0
28.0
190.0
1.0
517.0
59.0
161.0
0.0
45.0
9.0
0.0
274.0
0.0
7.0
0.0
0.0
1.0
0.0
8.0
30.0
18.0
10.0
12.0
23.0
0.0
93.0
6.0
1.0
0.0
0.0
0.0
0.0
7.0
3.0
1.0
0.0
7.0
10.0
0.0
21.0
1.0
91.0
0.0
59.0
0.0
1.0
152.0
11%
51%
1%
14%
22%
0%
100%
6%
51%
0%
5%
37%
0%
100%
22%
59%
0%
16%
3%
0%
100%
0%
88%
0%
0%
13%
0%
100%
32%
19%
11%
13%
25%
0%
100%
86%
14%
0%
0%
0%
0%
100%
14%
5%
0%
33%
48%
0%
100%
1%
60%
0%
39%
0%
1%
100%
60.0
89.0
0.0
0.0
2.0
0.0
151.0
13.0
38.0
0.0
0.0
2.0
0.0
53.0
15.0
33.0
0.0
0.0
0.0
0.0
48.0
0.0
3.0
0.0
0.0
0.0
0.0
3.0
6.0
0.0
0.0
0.0
0.0
0.0
6.0
5.0
0.0
0.0
0.0
0.0
0.0
5.0
15.0
1.0
0.0
0.0
0.0
0.0
16.0
0.0
8.0
0.0
0.0
0.0
0.0
8.0
Brand
40%
59%
0%
0%
1%
0%
100%
25%
72%
0%
0%
4%
0%
100%
31%
69%
0%
0%
0%
0%
100%
0%
100%
0%
0%
0%
0%
100%
100%
0%
0%
0%
0%
0%
100%
100%
0%
0%
0%
0%
0%
100%
94%
6%
0%
0%
0%
0%
100%
0%
100%
0%
0%
0%
0%
100%
Company
Price Point
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Industry
MARIE GOLD REGULAR
BRITANNIA INDS
PARLE MARIE
PARLE PRODS
PATANJALI
SURYA FOOD & AGRO
RAJA MARIE
RAJA UDYOG PVT LTD
SUNDER MARIE
SUNDER INDS
ITC
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Rs. 5
Rs. 10
Rs. 15
Rs. 20
Rs. 25
Others
Total
Value Sales (Lakh)

Rural
Urban
23.0
41.0
-21.0
-143.0
218.0
0.0
118.0
10.0
-2.0
1.0
-148.0
178.0
-1.0
38.0
7.0
39.0
-2.0
-7.0
9.0
0.0
46.0
0.0
6.0
0.0
0.0
1.0
0.0
7.0
7.0
3.0
-5.0
-7.0
14.0
0.0
12.0
1.0
1.0
0.0
0.0
0.0
0.0
2.0
0.0
1.0
0.0
-9.0
8.0
0.0
0.0
1.0
1.0
-1.0
21.0
0.0
0.0
22.0
21%
7%
-58%
-47%
545%
0%
11%
50%
-1%
100%
-84%
1483%
-50%
8%
13%
32%
-100%
-13%
20%
600%
700%
30%
20%
-33%
-37%
156%
15%
20%
40%
0%
-56%
400%
0%
1%
-100%
55%
0%
17%
-2.0
-45.0
-1.0
-10.0
1.0
0.0
-57.0
9.0
-5.0
0.0
-9.0
2.0
0.0
-3.0
6.0
-15.0
0.0
0.0
0.0
0.0
-9.0
0.0
2.0
0.0
0.0
0.0
0.0
2.0
-11.0
-21.0
0.0
0.0
-1.0
0.0
-33.0
5.0
0.0
0.0
0.0
0.0
0.0
5.0
-6.0
1.0
0.0
0.0
0.0
0.0
-5.0
0.0
-4.0
0.0
0.0
0.0
0.0
-4.0
-3%
-34%
-100%
-100%
100%
-27%
225%
-12%
-100%
-5%
67%
-31%
-16%
200%
200%
-65%
-100%
-100%
-85%
-29%
-24%
-33%
-33%
Page 73

Brand
Company
PARLE MARIE
MARIE GOLD REGULAR
RAJA MARIE
PATANJALI
DIVSS
SATYA
PARLE ASSORTED
ANKIT
DUKES MARIE BREAK
PARLE PRODS
BRITANNIA INDS
ITC
RAJA UDYOG PVT LTD
SHAKTI BHOG FOODS
SATYA BISCUITS
PARLE PRODS
RAVI FOODS
RAVI FOODS
Brand
Company
PARLE MARIE
MARIE GOLD REGULAR
RAJA MARIE
PATANJALI
DIVSS
SATYA
PARLE ASSORTED
ANKIT
DUKES MARIE BREAK
PARLE PRODS
BRITANNIA INDS
ITC
RAJA UDYOG PVT LTD
SHAKTI BHOG FOODS
SATYA BISCUITS
PARLE PRODS
RAVI FOODS
RAVI FOODS
Urban
Q412
Q413
58.3
77.7
46.6
1.3
2.4
1.4
1.3
-
60.2
76.0
49.9
2.8
2.7
1.4
1.3
0.3
WTD
Rural
Q412
Q413
46.6
34.0
4.4
10.0
-
31.5
27.3
10.2
9.1
1.0
3.9
1.9
Dealer ('000)
Urban
Rural
20.9
19.2
10.8
1.3
1.3
0.6
0.0
0.1
1.1
-3.1
0.2
0.8
-0.2
-0.2
0.0
0.1
4.4
2.0
0.9
1.1
1.1
0.5
0.2
0.2
-2.4
0.5
1.1
-1.7
1.1
0.5
0.2
Page 74

Annual Snapshot - 2013 - Marie

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Annual Snapshot - 2013 - Marie

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TRADE RESEARCH - ITC LTD.

Competitive Scenario - India

States & Metros Analysis

Value (Rs Crores)

Which are the Key contributing Pop Groups?

Is the contribution of a non grocery Channel significant?

Value (Rs. Crores)

Which are the Key Contributing & Growing states?

Value (Rs. Crores)

Handlers (Lac) (on total Cream)

Which are the top 80% contributing companies at AI U+R level ?

Other Major Players

Value (Rs. Crores)

Value (Rs. Crores)

Value (Rs. Crores)

Value (Rs. Crores)

Value (Rs. Crores)

Wtd Dist (Seg)

MAT Dec'12 MAT Dec'13 Dec'12 Dec'13

SURYA FOOD & AGRO

SUNFEAST MARIE LIGHT I T C

UNITED BISCUITS PVT LTD

SHAKTI BHOG FOODS

RAJA UDYOG PVT LTD

MRS BECTOR FOOD SPECIALIST

BONN FOODS INDS

MARIE GOLD REGULAR

MARIE GOLD REGULAR

Incremental Value Sales (Cr)

SHAKTI BHOG FOODS

MARIE GOLD REGULAR

PATANJALI BISCUITS PVT LTD

PRIYAGOLD MARIE LITE

SURYA FOOD & AGRO

RAJA UDYOG PVT LTD

SUNFEAST MARIE LIGHT

Value Sales (Lakh)

SHAKTI BHOG FOODS

MARIE GOLD REGULAR

PATANJALI BISCUITS PVT LTD

PRIYAGOLD MARIE LITE

SURYA FOOD & AGRO

RAJA UDYOG PVT LTD

SUNFEAST MARIE LIGHT

Value Sales (Lakh)

MARIE GOLD REGULAR

MARIE GOLD REGULAR

Wtd Dist (Seg)

MAT Dec'12 MAT Dec'13 Dec'12 Dec'13

RAJA UDYOG PVT LTD

JAYA INDUSTRIES P LTD

PRIYA FOOD PRODUCTS

RUPNAGAR FOOD PRODUCT

D K BAKING PVT LTD

SUNFEAST MARIE LIGHT I T C

MARIE GOLD REGULAR

MARIE GOLD REGULAR

Incremental Value Sales (Cr)

Value Sales (Lakh)

BISK FARM MARIE

JAYA INDUSTRIES P LTD

MARIE GOLD REGULAR

PRIYA FOOD PRODUCTS

RAJA UDYOG PVT LTD

SUNFEAST MARIE LIGHT

Value Sales (Lakh)

BISK FARM MARIE