Progressive Relations Complete High & Tight Research Report

The FOOTBALL Coach
Drawing Attention in a Passionate

and Competitive Audience
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OHIGH
TIGHT
Progressive Relations
High & Tight LLC. Research Report Prepared by Progressive Relations

Jeff LaHaye, Larry Yelder, Parker Scott, Derek Wooton, & Michael Nowak
JRN 556 Ren. Mon-Wed 2 pm Moore Hall 107
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Table -of Contents
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HIGH & TIGHT STADIUM
Progressive Relations - 3
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Progressive Relations - - 2
Executive Summery .......................................................................... Pg. 4-5

Research Goals & Objectives ....................................................... Pg. 6
Research Questions & Hypothesis .............................................. Pg. 7
DA
TS
MIU
Research Strategies ...................................................................... Pg. 8-10

Research Findings ..........................................................................Pg. 11

- Qualitative Findings ........................................................... Pg. 12-16
- Quantitative Findings ..........................................................Pg. 17-20
Conclusions, Recommendations & Limitations ........................... Pg. 21
IH G
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Appendices ..................................................................................... Pg. 21+
HIGH
TIGHT
I think there is a place

for it in individual
drills especially with
running backs and I
can see that I could
work with wide receivers and quarterbacks
Its probably the

most
important
thing on the offensive side of the ball.
You dont have the
ball your team cant
win.
Hanging on to the
ball is the most important thing. You
can win games if
you dont turn the
ball over.
HIGH
TIGHT
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45
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- E XS EUCM - M
U TA R
-I VYO
E O
O
Every winning team needs a
powerful game plan supported by
an effective strategy with detailed
research. Heres a summery of the
tough gameplan we constructed to
push High & Tight down the field
and into the end zone.
HIGH
TIGHT
Methods & Sample

Progressive Relations - Executive Summery - 4
Introduction
A Game of Xs and Os
Football has always been a fast and
physical game. The game has grown
from its early beginnings in Canton,
Ohio into a national passion of sport
and competition. Coaches and players alike are constantly working hard,
trying to better themselves and their
teams.
This passion for the game of football and a need to sharpen a players
skills has developed a large sporting
goods marketplace in every state of
America. Answering the call of this
growing marketplace are manufacturers and suppliers that continuously try to increase market share and
revenue.
Entering this market place is High
& Tight LLC., a new football carrying training device thats the first of
its kind. The powerful potential to
grow the High & Tight product and
brand is enormous but to forward
this product Progressive Relations
has prepared a situational analysis,
research report and will be creating
public relation plan to kickstart High
& Tights June, 1st release date.
Background Information
High & Tight was created by ex-football coach Tom

Creguer to help develop young football players.
Mr. Creguers many years of experience playing and
coaching football has helped him see the need for
a new type of football training device. The new and
revolutionary High & Tight football carrying training tool is the first of its kind and centers around the
five points of pressure used while properly carrying a
football.
Progressive Relations - Executive Summery Continued - 5

Progressive Relations is very excit- To collect the necessary informa- cation channel to be most reliable.
ed to be working with Mr. Creguer tion to provide the best research
to promote the High & Tight brand report possible, Progressive Rela- The additional weight first thought
during the companys early stages tions has used both qualitative and to be a positive and possible quarof growth. We have been asked to quantitative research methods.
terback arm training tool could
collect information on colactually push away possible
lege and high school football
customers looking for the
coaches and players to better
same weight as a normal
understand how to effectivefootball. Defensive football
ly target possible consumers
coaches are also reluctant to
in the sporting good marketuse the High & Tight in live
place. Progressive Relations
drills because of possible
have been working diligently
hand injuries caused by the
and comprehensively to coldevices sensors and speaker.
lect the necessary information to ensure High & Tights
On average a football coach
release is met with an excited
purchases only 1-2 training
and eager target audience.
products per year and 55 percent of coaches do not use a
ball carrying training tool in their
The qualitative research informa- practices. When purchasing prodThe purpose of this research report tion was collected using both in- ucts, coaches favor buying them
is to gather information regarding terview and focus group methods. from catalogs and magazines over
the target audience that includes 11 interviews were conducted and any other mean. The importance
high school and college football participants include 6 current high of limiting turnovers for coaches
coaches. Progressive Relations has school coaches and 5 high school will help provide a need for the
collected football coach demo- and college football players.
High & Tight product.
graphics, attitudes, behaviors and
tendencies by researching football The quantitative research inforcoaches from around America.
mation was collected through an To raise brand awareness in the
email survey created and sent to target audience, the communicaThe High & Tight research report 2,160 football coaches via survey- tion plan must incorporate media
presents both qualitative and monkey.com. Overall, the survey messages at football seminars,
quantitative research methods received a 12 percent participation football related print media and
carried out by the Progressive Re- rate, successfully accomplishing football theme websites.
lations team. All team members the 10 percent participation goal.
have helped collect the followWe must create uncontrolled
ing data and analyze the research
media within the coaching comfindings. Progressive Relations is
munity to spread reliable brand
proud to present our findings in Progressive Relations found useful awareness through face-to-face
certainty it will give High & Tight information that will help the High communication between football
a better understanding of todays & Tight grow its brand throughout coaches. Also use this as a stratcollege coach and help produce a the country.
egy for all social media content.
powerful public relations plan to
The product has to appeal to both
raise consumer brand awareness.
Football coaches share informa- younger (25-40) and older (40-65)
tion with one another by word of coaching group with use by older
mouth and believe this communi- coaches pushing younger use.
Study Purpose
Conclusions
Research Findings
Methods & Sample
HIGH
TIGHT
Progressive Relations - Research Goals & Objectives- 7
Progressive Relations - Research Goals & Objectives- 6
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Research Goals
Research Goals &

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- - Objectives--o
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Continued
Research Goals &

x
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- - Objectives
o o
1. Increase awareness for the High and Tight brand.
#1
2. Examine the perception of the fumble preventive product.
Research Hypothesis
3. Understand how our target audience receives information.
Coaches are more likely to communicate with one another through word of mouth to discuss football
training techniques and strategies involving football than communicate through social media.
4. Enhance a favorable attitude for coaches to buy our product.
#1
Research Objectives
Qualitative Objectives
Most coaches dont use an anti-fumble device in their drills, if we produce an increased awareness of
the High and Tight product, coaches are more likely to be interested.
Coaches are more likely to buy new football training devices when they see them at clinics, seminars
and trade shows.
Progressive Relations will conduct at least one focus group consisting of four participants from the
CMU football coaching staff by 3/7/14.
Progressive Relations will also conduct 10 interviews with players and coaches both on the high
school and collegiate level by 3/7/14.
Quantitative Objectives
Have you heard of

High & Tight?
Progressive relations will draft a brief 15-20 question survey and send it out through Survey Monkey
with a list of around 2,000 football coaches we receive across the country in hope to get a 10% response rate by 4/4/14.
Research Questions
1.
Where and how coaches communicate with one another and what they find as a credible
source for football information?
2.
What are some training techniques coaches currently use on their football teams to reduce
fumbling?
3.
What is a coachs attitude toward purchasing new football training devices?
4.
What are some things that could be improved upon with the fumble preventative product?
HIGH
TIGHT
HIGH
TIGHT
Progressive Relations - Research Strategy - 9
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Dissecting a Coachs Brain
Research Strategies x
Qualitative Research
Progressive relations used a convenience sampling

Qualitative research was collected using in person in- method. We relied on Tom Creugers network and list
terviews and email interviews. We conducted 11 inter- of affiliates to provide us with interviews. We also used
views all together with one focus group. Progressive PR our own networks resorting back to our high school
counted 7 in-person interviews, 2 phone interviews and football coaches to answer survey questions about the
2 email interviews throughout the research period. All High and Tight product. This allowed us to get qualinterviewers were male and had experience as either ity feedback as well as inform professional colleagues of
current football players, current football coaches or past Toms current endeavors.
football players.
HIGH
TIGHT
Research Strategies
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Qualitative Research Sample

1 Focus Group
11 Interviews
4 Members
6 High School Football Coaches

5 High School & College Football Players
The first set of interviews was conducted at Mount

Pleasant High school. We agreed to interview two
Mount Pleasant high school football coaches on March
5, 2014 at 2 pm and again at 2:30 pm. We showed up
with pizza and pop as incentive. They declined.
Account coordinator Jeff LaHaye conducted the interview itself asking the questions, and interacting with
the interviewees. As Jeff interacted and asked questions
of the High and Tight product 3 of the other members
took minutes of the interview as well and recorded word
for word answers. In order to help capture the entire
interview and not miss any answers or comments the
interview was videotaped. The interviewees consented
to interviewing.
The next in person interview took place at Ithaca High
3 Central Michigan
University Football
Coaches
1 Central Michigan
University Football
Graduate Assistant
School. Derek Wooton conducted this interview face to

face on March 6, 2014 at 10 am. The meeting was scheduled for 9 am however due to meetings the coach had to
attend, it was pushed back to 10 am.
Once present for the interview Derek set up his computer video camera to record the meeting so as to not
miss any responses or comments. The interview was
conducted in less than 20 minutes from beginning to
end.
Other in person interviews includes two former high
school players now students studying at CMU, as well as
an interview from a former CMU player and a current
CMU football player. These gentlemen were asked due
to their viewpoints as high school players and college
players as opposed to viewpoints from coaches.
This allowed us to interview people involved in almost
all positions of football all across the board.
HIGH
TIGHT
Progressive Relations - Research Findings - 11
Research Strategies
Continued
Aside from the above interview accounts, Progressive
Relations also conducted an in person focus group. The
focus group took place March 20, 2014 at 3:30 pm in the
Indoor Athletic Complex on CMUs campus.
Present for the focus group were 3 male CMU football
coaches and one male CMU football graduate assistant.
There were four Progressive Relations consultants in attendance as well. One consultant took conducted the
interview by asking the questions and interacting with
each interviewee inviting them to give their personal
opinion and answers.
Progressive Relations helped in preparations, and arrangement of the list with Mr. Creuger to make sure it
was ready to be sent by our deadline.
Once the list had been prepared and presented, Progressive Relations started working on the email theyd
use to attach and send their survey nation wide.
This included production of an enticing email subject
line as well as an equally inviting body content. Progressive Relations used two methods of incentive to encourage people to fill out the survey. If the person decided to fill out the Progressive Relations survey theyd
Questions asked were the same as the questions used immediately be entered into a drawing to win one $50
for the interviews. They gauged the interviewees knowl- gift card to any sports retailer of the respondents choice
edge of the High and Tight product, allowed them to as well as one free High and Tight football , a $150 value.
give their feedback of the product in a safe, anonymous,
unbiased manner. More focus groups across the nation After the email had been approved it was uploaded
or at least the region are suggested.
to the survey website, surveymonkey.com. A link had
been embedded in the email allowing recipients to click
on it, quickly transferring them to the website where the
2,160 nationwide recipients could fill out Progressive
Responses ranged from all across the country. How- Relations survey.
ever, many of the respondents claimed to coach from
the Midwest region of the country outward to the entire The next day the group was at an 8 percent response rate
eastern coast of the nation. Respondent ages ranged be- and it was time to send a reminder email to the list of
tween 18 and 68 with an age mean of 45. One hundred those who hadnt responded yet. Progressive Relations
percent of respondents identify their gender as male. went back to the drawing board, put together a short reThe survey was sent to 2,160 gentlemen nationwide, 302 minder email, added the list of non-respondent recipiresponded. Over six days the survey had a response rate ents, re-embedded the Surveymonkey link and sent it a
of 12%.
second time April 3, 2014. By April 5, 2014 the survey
Quantitative Research
had a 12% response rate, the survey was closed to subProgressive Relations used a convenience sampling missions on April 6.
method. We contacted Mr. Creuger whom supplied
us with a list of his professional affiliates as well as the
coaches whom he wanted to contact. A large portion
of the list was made up of coaches enrolled with the
organization Michigan High School Football Coaches
Association. Dr. Richard Ren the leading mentor for
HIGH
TIGHT
Research Findings
Scouting the Coach
Target Audience
Progressive Relations research findings shed light on the thought

process of football coaches and where High & Tight
communication will be most effective
Top Four Research Findings

1. The most trusted and reliable source
of communication by football coaches

is each other through word of mouth
communication especially at football
seminars and conferences. Football
coaches use each others knowledge
and experience to expand their own
personal understanding of their own
football team as well as their opponents teams.
2. Football coaches primarily use the
internet for recruiting purposes and

use recruitment websites and Youtube the most. Facebook and Twitter
are used sparingly primarily recruiting
purposes.
3. Although it was believed that the
higher weight of the High & Tight improves usage by serving as a quarterback arm training tool, coaches want
the training device to weigh the same
exact amount as a normal football.
4. Defensive coaches and coordinators
are hesitant to incorporate the High

& Tight into drills due to the devices
hard sensors. They believe this could
be safety hazard and could possibly
cause hand injuries when attempting
to strip the ball.
HIGH
TIGHT
Research Findings
Research Findings
Qualitative Research Findings
Effective Channels of
Communication Coaches Use
ant High School Jason McIntyre.
Football coaches intently listen to other coaches everyday,

not just once or twice a year while attending
Football Coaches - Word of Mouth
Many of the subjects Progressive Relations inter- football seminars. These different connections make
viewed and all of the coaches believed in face to face a web of football commutation between coaches that
cross county and state borders. Coach Steve Czerwon
communication.
of Muskegon Catholic Central High School has spent
Terry Hessbrook, the head football coach at Ithica years building reliable sources of football informaHigh School highly values his time spent with other tion.
football coaches.
Muskegon Catholic has a ton of former football
I gather football information by attending clin- players and alumni which come around to help
ics and staff meetings where coaches share info, out for practices. We have had a pretty consistent
Hessbrook said. When you meet other coaches coaching staff for many years now and have built
plenty of connections with other programs across
you always talk football and share info.
the state that we keep on contact with from time
Coach Hessbrook, like many other football coach- to time, Czerwon said. Theres also the Michies, uses this communication to expand his football gansavvyl.
knowledge to improve both his coaching style.
The word of mouth communication channel is used
Reliable information channels include peers, between football coaches on one major condition:
people I trust, Hessbrook said. Opponents that coaches trust the other coach and their information if
you respect and have created a rapport with. they have built a reliable connection in the past.
We meet with coaches all over the state and pick
It comes down to one-on-one relationships. You
brains. You know? Bounce ideas.
need to build trust with coaches to see how truthTwo coaches Progressive Relations interviewed from ful they are at grading recruits. Some coaches you
Mt. Pleasant High School, Jason Mclntyre and Ted Mc- cant trust weather its at the high school or college
Intyre, believe in meeting other coaches through clin- level, Central Michigan University Wide Receivers
coach John Roberts said. A high school coach can
ics and networking with other coaches in the area.
say this guys a great player and he turns out to be
Football conferences, clinics, state football asso- an average player, you know that source in unreliciations. I also talk to other coaches face to face or able in the future. I reach out to different coaches
by phone or email just to kind of listen for their once or twice every week. Word of mouth is very
techniques, says Head Football Coach of Mt Pleas- important.
HIGH
TIGHT
This information will greatly help Progressive Rela- cell phones have made communication easier and
tions development of the High & Tight public rela- faster including football theme web pages and even
tions plan.
social media websites to communicate with players.
First, High & Tight must be present at football seminars and conferences where large numbers of coaches will be present. By communicating at these events,
High & Tight can reach a large amount of football
coaches wile using the effective word of mouth communication channel.
Some big website would be scout.com, rivals.

com, 24/7 sports.com, Central Michigan football
coach John Wallace said. Ill to go back to twitter and Facebook both of them are huge. The
kids these days are all over those and coaches are
reaching out to players on those sites.
Second, this information shows the High & Tight public relations plan has to induce uncontrolled media
between coaches. Coaches need to be telling fellow
coaches in their tightly knit communication web
about High & Tight for product awareness and reliability to grow.
Reliability through word of mouth is important not

only for one-on-one communication between coaches but its also important when coaches use digital
communication channels. Building a relationship
with a websites writer or editor promotes trust and
reliability with that source.
Word of mouth is the most important when getting information. You can go on a website but relationships with the guys who runs the website can
validate information, Central Michigan football
coach Jesse Johnson said. Our coaches know who
Football Coaches - Digital
runs the football combines and we know the stats
collected are accurate. If multiple sources confirm
Communication
A new generation of younger football coaches have information then you know its more reliable.
begun to incorporate the ever expanding world of
digital communication channels to collect football Coaches who do use digital means to share football
information also realize some information cannot be
information.
trusted and websites can be hit or miss with accuThe internet has been huge especially when it rate information.
comes to recruiting, Roberts said. You can look
up videos and profiles on players quickly with
This information will help Progressive Relations deTwitter is the biggest one now.
velop a digital media component in the High & Tight
public relation plan. The football centered websites
For these technology savvy coaches the internet and
are viewed by many different coaches in many levels
This supports Progressive Relations first research hypothesis by illustrating the constant communication
between coaches through word of mouth instead of
relying on social media channels.
HIGH
TIGHT
Research Findings
of football across the nation. It will allow for the com- It is critical to practice as an offensive coach.
munication plan to reach our target audience most Hanging on to the ball is the most important
effectively without wasting precious time and money. thing, Central Michigan University football graduate assistant Zac Riepma said. You can win games
if you dont turn the ball over. Its always the numFootball Coaches Place a High ber one goal of offense to not turn the ball over
and this includes fumbling.
Importance on Football Security
This will help greatly with generating interest from

football coaches during the High & Tight public relations campaign. The importance of proper football
carrying techniques will be apart of the overall plans
theme and messages. This gives Progressive Relations
an idea of what coaches need to hear to convince
them to buy a football training device for their teams
Its probably the most important thing on the to practice with.
offensive side of the ball. You dont have the ball
Connected to a Coachs
your team cant win., Roberts said. You teach fundamentals the very first day in practice and always Importance of Ball Security, Their
teach them as you go. You wont have a ball carryTeams Regularly Practice Proper
ing drill everyday but you preach everyday how to
hold the ball.
Carrying Techniques
Progressive Relations found that most football head
coaches and all offensive coaches share the same
high level of importance of ball security. The less
turnovers their team commits generates a higher the
chance of overall success during games.
No matter if the coachs responsibilities focus on ofA football coach understands turnovers play a huge
fense or defense, they both view ball control as critipart in determining a football games overall outcome.
cal and crucial to winning a football game.
They constantly coach players the proper way to hold
a football by using a variety of drills in their practices.
As a defensive coach we dont practice the ball a
whole lot but we notice when someone isnt carWorking with the wide receivers, we always say
rying the ball properly, Johnson said. We watch
get the ball in the left hand by the left boundhours of film to pick up player habits and find parary of the field. If you fumble the ball its always
ticular players to target and strip the ball from. If
going out of bounds, Roberts said. Some guys
a guy has a fumble tendency dont go for the extra
want players to switch hands but I dont think
tackle and instead focus on stripping the ball.
you should switch the ball because you see a lot
of fumbles during that transaction. Our running
HIGH
TIGHT
Research Findings
backs do drills just about everyday where they
keep it high and tight and they have a partner try Progressive Relations presented coaches with the
to rip the ball out of their hands.
High & Tight prototype and let them use the product
before collecting their initial impressions on the High
Football coaches instruct both individual and team & Tight. Mixed reviews were collected as many coachexercises to practice proper football carrying tech- es liked the product design while others offered sugniques for a wide range of team positions. Around 65 gestions to better the High & Tight design.
percent of coaches do not use training tools during
these drills with most using a regular practice ball.
It felt pretty hard where the speaker is. I think it
would be good for running back drills, Roberts
We begin every practice with a drill where the said. Not so much for wide receiver drills because
player carries the ball and two other players bom- youre throwing it a lot and I dont want player
bard and try to strip the ball of the carrier. We hands getting cut or gloves ripped.
practice technique, we dont rely on tools, J. Mclntyre said.
Some defensive coaches are skeptical to use the High
& Tight training product during defensive drills. They
I have and the only tool we use is a traditional cite the implanted sensors and speaker as a possible
football with players punching and pulling, Ken safety hazard to defensive players.
Koening said.
I like it. I dont think its an every down or every drill
Understanding that many coaches do not use an football. I think it would be designated for a specific
ball carrying training tool can help Progressive Rela- person, for a specific reasoning, just running backs,
tions better influence the target audience. The High & Johnson said. As defense goes just because it is a
Tight is the first of its kind and its football design us- little harder I dont know how much I want my guys
able by individual football players can make coaches using it because when we are taught to strip the ball
more willing to use the training device.
we are hammering our hands down at the ball and
the harder interior would possibly injure their hands.
This information also helps Progressive Relations
communicate to coaches how they can incorporate Coaches that focus on the offensive side of the ball
the High & Tight into their practices.
see a lot of potential for using the High & Tight during
practices to help their players.
Coachs First Impressions of High

& Tight Training Device
Many different views from coaches
I think there is a place for it in individual drills

especially with running backs and I can see that I
could work with wide receivers and quarterbacks,
HIGH
TIGHT
Research Findings
Riepma said. Quarterbacks leaving the pocket
and tucking and running this would help them
carry the ball properly. Im not sure if this will work
under a team setting of practice. Help wide receivers practice catch and tuck properly.
Football coaches like the functionality on the High &
Tight that the training tool can be used by individual
players in and out of practice and works like a regular
football but had some hesitation because of the High
& Tights heavier weight.
As a running back, I would use it for every what
we call ABC individual drills. I would use it
through everything including going through bags
and stuff. If the weight goes down I would use it
for wide receivers and throw it to them., Roberts
said. Once I know he catches and tucks the ball I
can hear it. If the weight doesnt go down it plays
a lot with the wide receiver because hes going to
catch a ball heavier and all of a sudden in team
practice he is catching a different ball; I dont want
to do that. I think its a great product for running
backs but other than that I dont see what other
position would use it. Off the field I think it would
be great. If a kid has fumble problems you just tell
them to take I home and sit there when hes watching television and use the product. Once you do
things repetitively you will learn to do it naturally
without anyone telling you.
anytime of the day is was viewed positively by almost

all coaches.
I think if youre a player who has a problem with
fumbling they could have it for the whole practice
and even post practice coaches can have players
doing drills with High & Tight, Wallace said. In
between reps he can make the sensors go off so
we all know hes carrying the ball high and tight.
I think if it wasnt so loud or vibrated. If you are at
home you dont want that thing always going off
((A) agrees). If you could change it from noise to
vibrate that would be great to use at home with
both arms.
TIGHT
Quantitative Research
Demographics
Survey Respondents
-----------------Football Coaching Positions
Level of Coaching Experience
Head Coach 78.5 %

Off. Coordinator 27. 15
This information will help Progressive Relations determine exactly what messages to communicate with
the football coach target audience. Understanding
why a football coach likes the High & Tight product
lets us focus our communication efforts on product
positives and hinders us from showing the target audience possible problems they may have about the
High & Tight product.
o---------- -----------o------ ------------Where Coaches Reside

6
1
Overall Progressive Relations gained a solid understanding of how football coaches try to limit turnovers in their practices and a better overall comprehension of the football coach thought process.
All of the opinions and views collected by Progressive Relations has helped solve some of our research
Football coaches also appreciate the way it teaches hypothesis while giving us a valuable amount of inplayers the proper way to hold a football during game formation to construct a strong and effective High &
play whenever the player wants to practice. The op- Tight public relations plan. In the next section, we will
tion of practicing proper football carrying techniques begin driving deep into our quantitative survey data
HIGH
21
18
95
15 13
31
16
10
39
1
11
11
Top Survey
Response States
-------------Michigan
95
Illinois
39
Ohio
31
Wisconsin
21
New York
18
Pennsylvania 15
Florida
15
15
HIGH
TIGHT
Research Findings
Research Findings
Quantitative Research Findings
To gather quantitative data on the football coach target audience, Progressive Relations created an email survey via surveymonkey.com and reached out to over 2,100 football coaches from across the U.S. What follows
is the information compiled from survey responses to gain knowledge of todays football coaching world.
the total participants involved in the coaching demo1. Coaches Football Experience
Out of all the coaches Progressive Relations surveyed, graphics are head coaches of their teams.
many of them had plenty of years of experience
coaching football.
The graph below shows most of the football coaches
participating in this survey have more than 25 years
of experience.
Many of these experienced coaches have a larger

influence on some of the younger coaches he talks
to. If Progressive Relations targets the experienced
coaches and influence them to buy into High and
Tight, through our public relations plan it makes our
product more credible and will get the younger, less
experienced coaches to buy in the High & Tight product as well.
Please select the coaching position you currently occupy on your team's football coaching staff (You can select
multiple answers)
Answer Options
Response Percent Count
Head coach

78.1%
236
Offensive coordinator
27.2%
82
Defensive coordinator
12.9%
39
Special teams coordinator 9.3%
28
Quarterback coach
13.9%
42
Offensive line coach
13.9%
42
Defensive line coach
8.6%
26
Linebackers coach
11.3%
34
Secondary coach
6.6%
20
Wide receivers coach
4.6%
14
Running backs coach
4.3%
13
Strength coach

15.2%
46
Equipment manager
6.3%
19
Other (please specify)
3.0%
9
answered question
302
skipped question
4
This opens up a perfect opportunity due to the fact

that head coaches are the exact target market our client is trying to reach. Head coaches tend be at the top
of their programs and have the final say in what purchases to make on equipment for their program. Out
of that 78 percentile, about 99% of the head coaches
2. Coach Demographics
surveyed ended up being high school coaches rather
than college or even professional. Among the head
Categorizing Survey Findings
Progressive Relations discovered that over 78% of coaching demographics, our client would still like to
HIGH
TIGHT
target college and professional staff because of the

overall persuasion and influence they have on the
sport and fan base. From this survey the population
of responses record derived from coaches located
throughout the United States. Most originated from
the Midwest and East Coast side of the nation.
Age level involvement with

football? Answer Options

Response Percent
Response Count
Youth
7.6%
High School
99.0%
College
3.0%
Pro
0.0%
Other (please specify) 0.7%
answered question
302
23
299
9
0
2
3. Coach Behavioral Statistics

The research shows most coaches responded to be
most comfortable receiving their product information from football clinics and through word of mouth.
Sales associated events and football magazines also
tested quite high in the responses gathered for receiving new football equipment information.
The survey findings also showed that the majority of
coaches only attend football conferences, seminars
and clinics twice a year. This finding solidifies the incorporation of a football seminar section in Progressive Relations High & Tight public relation plan to create awareness by using affiliates at popular seminars
from around the country.
Although when it came to how likely they would use

them for purchasing the actual equipment, magazines/catalogs scored the highest with sales representatives and Industry specific websites close behind.
With these top three scoring the highest in selling
point, our client will most likely want to invest toward
these mediums for a more successful distribution
method for the target audience.
Along with purchasing football equipment over 53.6
percent of the coaches surveyed said that they never
actually use fumble prevention equipment during
their drills. This information is actually influenced by
the coachs specific job on the team; some coaches
might not have the need for fumble preventative
equipment (defensive coach, etc).
On a different side of research, there is a tremendous
lack of products available in this field and can that can
also influence the reason why some coaches rarely
use fumble preventative equipment in their drills.
HIGH
TIGHT
Research Findings
After researching the market for fumble preventative
equipment all the products known were classified un- 3. Football Coach Finances
der four major categories: Football pullers, weighted Surveying the coaches in more financial depth, most
of their budget for football programs and activities
footballs, blaster tunnels, and strip drills.
between $5,000 and $10,000. Although for most programs this money is also used for equipment upkeep,
field management, jerseys and with traveling expenses.
When the coaches were asked to rate the following

anti-fumble products in order of effectiveness the
majority of them found strip drills to be most effective for them.
The average football coach buys one to two football

training products a year. This figure places even more
importance on the High & Tight public relations plan
because of the limited purchasing capability of our
target audience.
HIGH
TIGHT
Overall these amounts can become very slim when

it becomes time to purchase new practice equipment. But the majority of coaches surveyed have
been coaching for at least 25+ years and close second
is about 20% for 15-20 and 20-25. So many of these
coaches have spent many years with these budgets
and know how to budget them wisely to create more
opportunities for brand new equipment.
Progressive Relations - Conclusion, Recommendations, Limitations- 21
Research Conclusions,
Recommendations &
Limitations
Suggestions/recommendations that
can be the foundation of your future
public relations campaign
school football teams. This information suggests that

perhaps the best group of people to open the market to
first would be high school head coaches in the Midwest
over to the east coast and down to Florida. The second
most selected area of respondents coached youth footOnce High and Tight launches and gains awareness, our ball with 3 percent coaching college football.
results show there will be football programs willing to
bring in a new product that is unique to the market and The focus group interview with the CMU coaching
fills a crucial need in the game of football. We recom- staff provided us with information that gave us a new
mend putting forth any efforts to lower the price of the perspective on how the High and Tight football can be
product, becoming relevant at major camps/clinics and used. We already knew that the High and Tight footinitiating a marketing campaign in the Midwest oppose ball would be marketed towards specialty positions that
to southern areas such as Texas.
handled the ball. But as we interviewed different coachHow do your results confirm what is already known?
ing staffs, we found that the defensive side pays just as

much attention to fumbles as the offensive side does.
What have we confirmed from our findings? For our re- They study other players habits and will game plan to
search report we developed three hypotheses. Coaches exploit certain players with fumbling tendencies.
are more likely to communicate with one another to
discuss training techniques and strategies involving After learning the respondents feelings towards fumfootball than communicate through social media. Most ble preventative products we learned their ideal price
coaches dont use an anti-fumble device in their drills, ranges. 24 percent of respondents reported that theyd
if we create an awareness of the High and Tight product pay over $100 for compact, mobile, fumble preventative
coaches are more likely to be interested.
products. Almost 80 percent of participants however,
reported that theyd only spend under $100 for new
Coaches are more likely to buy new football training compact, fumble preventative football product. 30 perdevices when they see them at clinics. Based on our cent of participants reported having an overall football
qualitative and quantitative findings, our group collect- program budget between 5 and 10 thousand dollars.
ed results proving all three hypotheses true.
Fifty percent of responses showed an overall program
What are your new findings?
budget of $10,000 and above.
Out of 297 football coaches, an overwhelming majority of participants were head coaches of their local high
HIGH
TIGHT
Progressive Relations - Conclusion, Recommendations, Limitations- 22
Research Conclusions,
Recommendations &
Limitations
Research questions were formulated
around four distinct questions
Quantitative

Our survey provided us with results that show
60 percent of coaches sampled attend football clinics
1.
Where and how participants communicate
2-3 times a year. A quarter of participants will attend
with one another and what they find as a credible
seminars, clinics and conferences at least 4 to 5 times a
source for football information?
year. The combined information of the overwhelming
2.
What are some training techniques coaches
majority and 60 percent of participants in attendance
currently use on their football teams to reduce fumof seminars, clinics, and conferences reinforces the idea
bling?
that constant presence at these gatherings could very
3.
What are the participants attitudes toward
likely prove to be beneficial in the success of High and
purchasing new football training devices?
Tight.
4.
What are some things that could be improved
upon with the fumble preventative product?
Out of three social media sites available for selection 53
Qualitative
percent of participants said they often use You Tube to
get information regarding football. Only 25 percent of
In regards to the communication channels, our findings
respondents claimed to often and more than likely to
prove the best way to share information with coaches is
get information regarding football from Twitter with
in a face-to-face manner. For example, both coaches we
a close 22 percent saying theyd more than likely use
interviewed from Mt. Pleasant High School both Jason
Facebook to collect information regarding new football
and Ted McIntyre believed in meeting other coaches
equipment.
through clinics and networking with other coaches in
the area.
Out of 297 participants the most common form of media used to get information was a 63 percent likely usThrough our focus group interview, we found coaches
ing football magazine to stay informed of football and
sources of information were more reliable and personal
the new upcoming techniques. Following behind magathan the football players. Many athletes consider ESPN
zines over half of the participants answered that they
and social networks to be reliable sources for receiving
are more likely to get information regarding football
updated information on football news. It is important
and football equipment from other coaches and almost
to mention no coach found this channel to be reliable;
always going to take into account information given to
while five of the six athletes interviewed mentioned
them at tradeshows and conventions.
watching ESPN as a source they refer to for reliable
football news.
HIGH
TIGHT
High & Tight Product Research

Focus Group Protocol & Questions
Time: 6:00pm, March 3-4, 2014
Place: IAC Conference Room
Moderator: Jeff LaHaye
Documents list:
Documents
1) Focus group protocol and questions (10 copies)
2) Other materials: Pizza & Beverage
3) High & Tight prototype if avalible
Responsible
Jeff
Michael
Jeff
Logistics & Activities

Activities
1) Interview room reservation, set up15 minutes earlier
2) Final invitation reminder to participants (by 3/2/14 date), welcome participants on-site
3) Digital recorder, check battery, check working condition before focus group, recording
4) 10 Name tags (or blank name tags, participants will write their names)
5) Pizza (3 large), soft drinks, paper cups, napkins
6) Take notes
7) Moderate the focus group
8) Transcribe the focus group
Responsible
Parker & Derek
Parker
Jeff
Larry
Derek
Derek & Larry
Jeff
All
Procedure:
Script
1) Moderator introduction:
Hello! My name is Jeff LaHaye, and Im working with High & Tight, a revolutionary
football-training product. Thank you for taking the time to participate in todays focus
group. You were all invited here today because you are passionate about football and wed
like to hear from people like you. Today wed like to know your opinion about the new
High & Tight product, particularly your opinions about the football and if you would want
to use the training tool during your football practices. Your participation will make a great
contribution High & Tight. Thank you very much.
Please don't worry that anyone outside of our group will know exactly what you said.
Please note that we will be recording our conversation because we dont want to miss
anything you share. We promise that all responses will be kept confidential. We will not
use your name when your comments are use in our research project. Also, we ask everyone
to respect the privacy of the other group members by not discussing anything that anyone
else says. So we all agree that our conversation will be confidential? [Be sure to make brief
eye contact with each person at this point]
Lets image that someone just come in and ask you, What day is today? There is a right
answer you can immediately tell the person. However, what we are discussing today is how
you and your friends feel about things, and there could be as many different opinions as
there are people in this room. Guess what? Every one of those opinions is right!
Remember, we are not here to convince anyone or change anyones mind. We are here to
discuss things and hear what every one of you has to say.
Sometimes, you will find that many people in this room have your opinion, and other
times, you will be the only one with that opinion. But it is important for us to learn about
all the opinions, because even if you are the only one in this room who holds the opinion,
there may be hundreds or thousands of people feel just as you do. Most importantly, every
opinion counts, so please feel free to share your thoughts

This focus group will take about 60 minutes. If you need to leave the discussion for some
reason, please feel free to step outside, and please hurry back to join us. So sit back and
relax. I know you will find the next 60 minutes very interesting and enjoyable.
Are there any questions about what I have just explained?
2) Participant introductions
First, please turn your name cards so I can see everyones name.
[You may ask participants to introduce themselves if you have time]
[You should call on people by their first name in a seemingly random order. Then ask
one follow-up question about what they say. The follow-up question can be anything
that makes it clear you have been listening and that encourages the participant to add
something more.]
3) Moderator asks questions

OK, here is our first question:
1.
2.
3.
4.
What channels of communication do you use to collect information on football?

What would you consider to be a reliable source of football information?
Importance of practicing roper ball carrying techniques?
Have you ever implemented a fumble preventive measure into your practice schedule
in the past? What drills or training tools have you used?
Importance of practicing ball carrying?

5.
6.
7.
8.
9.
10.
11.
Have you heard of the High and Tight football before today?
What is your attitude towards the High and Tight product? Your first impression?
What do you like about the High and Tight product?
What do you think about the design of the product and the ring volume?
What do you feel could the High and Tight product improve on?
What is a price range you would pay for the HnT product?
How would you use the High & Tight product in your football practice? Outside of
practice?
12. Where would you expect to see the High & Tight brand commercially?
4) Closing
Thank you for the great conversation today. I really enjoyed it. Is there anything more
you would like to add?
5) Again, thank you for your time.
Progressive Relations High & Tight product interview Guide & Questions
Interview #1
Interview Place and Time:
Interviewer:
Interviewee:
Affiliation:
Questions:
Interviewer: What channels of communication do you use to collect information on football?
Interviewee:
Interviewer: What would you consider to be a reliable source of football information?
Interviewee
Interviewer: Have you ever used a fumble preventive measure into your practice schedule in the past?
What is the importance of ball carrying?
Interviewee
Interviewer: Have you heard of the High and Tight football before today?
Interviewee:
Interviewer: What is a price range you would pay for the High and Tight product?
Interviewee:
Interviewer: How would you use the High and Tight Product in your football practice?
Interviewee:
Interviewer: Where would you expect to the High and tight football commercially?
Interviewee: Interviewer: What type of training do you use now to prevent fumbling?
Interviewee:
Interviewer: What other devices have you hear of similar to our product?
Interviewee
Interviewer: What could we improve upon with this product?
Interviewer:
Thank you so much for taking some time out of your day to participate in this interview. Any final
thoughts or comments about High & Tight?
Thank you again.
JRN 556 Progressive Relations Focus Group Transcript

Central Michigan University Focus Group Transcript
Focus Group #1
Focus group place and time: IAC building, conference room
3:30PM on March 20, 2014
Focus group coordinator: Jeffrey LaHaye

Focus Group Participants: (A) John Roberts, (B) Jesse Johnson, (C) Zac Riepma (D) John Wallace
Affiliation with participants: Strangers (CMU football coaches & graduate assistant)
Coordinator: What channels of communication do you use to collect information about football?
(A) The internet has been huge especially when it comes to recruiting. You can look up videos and
profiles on players quickly. Twitter is the biggest one now.
(B) Cell phones, everyone is carrying them now. Its the best way to reach coaches, players and
parents. Calls or texting is used the most especially to check up on players.
(C) The Internet is the biggest one right now including websites like footballscoop.com; its a
website specifically geared towards football information. Has everything a football coach needs.
Others websites include espn.com, youtube.com and maxreps.com
(D) A big website would be scout.com, rivals.com, 24/7 sports, and then to go back to twitter and
Facebook both of them are huge. The kids these days are all over those and coaches are
reaching out to players on those sites.
Coordinator: What makes a media channel a reliable source of football information?
(A) The video is obviously very reliable. You cant fake someones high school video. Thats live
action of a possible recruit and you cant fake what he did on the field.
(B) It comes down to one-on-one relationships. You need to build trust with coaches to see
how truthful they are at grading recruits. Some coaches you cant trust weather its at the
high school or college level. A high school coach can say this guys a great player and he turns
out to be an average player, you know that source in unreliable in the future. I reach out to
different coaches once or twice every week. Word of mouth is very important.
(C) Word of mouth is the most important when getting information. You can go on a website
but relationships with the guys who runs the website can validate information. Our coaches
know who runs the football combines and we know the stats collected are accurate. If
multiple sources confirm information then you know its more reliable.
(D) Its tough because the websites have a lot of stuff that is not true. My high school
information was incorrect on scout.com. Its hit or miss with online sources.
Coordinator: In your opinion, how important is it to practice proper carrying techniques ?
(A) Its probably the most important thing on the offensive side of the ball. You dont have the ball
your team cant win. You teach fundamentals the very first day in practice and always teach
them as you go. You wont have a ball carrying drill everyday but you preach everyday how to
hold the ball.
(B) As a defensive coach we dont practice the ball a whole lot but we notice when someone isnt
carrying the ball properly. We watch hours of film to pick up player habits and find particular
players to target and strip the ball from. If a guy has a fumble tendency dont go for the extra
tackle and instead focus on stripping the ball.
(C) It is critical to practice as an offensive coach. Hanging on to the ball is the most important
thing. You can win games if you dont turn the ball over. Its always the number one goal of
offense to not turn the ball over and this includes fumbling.
(D) The ball is the key to the game. On defense, our goal is to get it back and ball security is huge
in stopping that.
Coordinator: What fumble preventive measures have you used in your practice schedule and what
drills and/or training tools did you use?
(A) Working with the wide receivers, we always say get the ball in the left hand by the left
boundary of the field. If you fumble the ball its always going out of bounds. Some guys want
players to switch hands but I dont think you should switch the ball because you see a lot of
fumbles during that transaction. Our running backs do drills just about everyday where they
keep it high and tight and they have a partner try to rip the ball out of their hands.
(B) On defense, we practice intercepting the ball and then transitioning the ball into the high
and tight posture. The defense practices drills of stripping the ball or punching out the ball
using the hips to produce trust to get the ball out.
(C) The main thing is to emphasize proper ball technique in individual drills. Dont let them
cheat the little things and making sure the ball is always secure.
(D) As a defensive coach, we do the fumbling drills. The punch and the rip is what we use
during practices and training.
Coordinator: Have you ever heard of the High & Tight product before today?
(A)
(B)
(C)
(D)
No
- No
- Yes. Word of mouth, from his father who coached with High & Tight inventor Tom Creguer.
- No
Coordinator: What is your first impression and attitude of the High & Tight product?
(A) It felt pretty hard where the speaker is. I think it would be good for running back drills. Not
so much for wide receiver drills because youre throwing it a lot and I dont want player
hands getting cut or gloves ripped.
(B) I like it. I dont think its an every down or every drill ball. I think it would be designated for
a specific person, for a specific reasoning, just running backs. As defense goes just because it
is a little harder I dont know how much I want my guys using it because when we are taught
to strip the ball we are hammering our hands down at the ball and the harder interior would
possibly injure their hands.
(C) I think there is a place for it in individual drills especially with running backs and I can see
that I could work with wide receivers and quarterbacks. Quarterbacks leaving the pocket
and tucking and running this would help them carry the ball properly. Im not sure if this will
work under a team setting of practice. Help wide receivers practice catch and tuck properly.
(D) I think its pretty cool. I have it be a little louder but maybe it could also vibrate setting
instead of making the beep noise.
Coordinator: What do you like about the High & Tight Product?
(A) Its shows exactly how to properly hold a football with five points of pressure your fingers,
palm, bicep, forearm and your body. When I did this it started beeping right away. Its exactly
how I teach running backs and wide receivers to hold the ball.
(B) Exactly what he (A) said, I really have nothing more to say.
(C) I like that it looks and feels like a normal football because there are other training devices
out there that incorporate someone jerking the tool on a string or cord. There are other
training products but this one you can play catch with that technically and thats what I like
most about the design.
(D) I think its good that it looks normal. I dont like the colored balls and its cool that its a
normal football.
Coordinator: What do you think about the overall design of the High & tight product and the ring
volume?
(A) I think it will be fine at the pitch right now, not really loud because when you have maybe six
guys with these its just going to be annoying and a distraction you dont want in your practice.
Just so the coach can hear it and the kids can hear it to make sure hes doing it right thats all
you need. A light pitch.
(B) I think its about right its not too loud but the high pitch gives it a frequency that everyone can
hear it but its not annoying. Id say its about perfect for me at the pitch and noise level its at.
(C) Id say its probably at about the right level. I dont think any louder is necessary because of
the high pitch of it because it is a distinct sound from other sounds at practice.
(D) I think its alright and probably shouldnt be any louder. I think that adding vibrations would
be a cool addition, just saying.
Coordinator: What do you feel the High & Tight product can improve on?
(A) I would say to mass market this its got to be the same exact weight as a normal football. If
you think of a quarterback every tinny little difference in weight or type of ball is an issue.
They get very particular when you talk to quarterbacks about what ball they use. So if its
the same weight and the same ball they like to use and if you cover up the plastic part. The
more its like a normal football the better and be exactly like the same football they use.
(B) I think its a little heavy. I think it could lighten up a little bit and I think that it could have
more function in a normal practice if it wasnt so hard to hit. I feel like it does have some
useful uses for offense but for defense I wouldnt want my guys participating with it just
because it is harder and there is a chance of getting injured trying to get it. It isnt a little tap
its a full blown punch of the ball and I dont want someone hurt.
(C) I think the weight is the biggest issue. Theres no draw back if the ball is exactly the same
with the sensors and speaker than the footballs we use. To find a way to make it replicate
the football we use lets us use it in team settings during practice.
(D) I think the weight is pretty much it and need to lower the weight to a normal football.
Coordinator: What is the price range you would pay for the High & Tight product?
(A)
(B)
(C)
(D)
Do you know what a regular football costs because I have no idea? Would say $105-$110.
I dont even know where to start where what a normal football costs so I got nothing.
- Id say around $125 would be the value for it. Maybe a little more.
I had no idea a football costs around $80 bucks. Probably around $110.
Coordinator: After hearing responses I asked if the price of $150 was too high?
(A) I think its how you are going to market this product. If you are going to mass market it
$150 is probably going to be too much in my opinion. If this is a specialty type item
which its probably is I would think $150 might be reasonable because in the end people
will know its a specialty item.
(B) I think if it can be used for a majority of practice, yeah I think it would be worth it
because if you can use the device continuously throughout practice. If you can only use
it for one drill once a week, is it really worth the extra $60 a week for just one drill.
(C) I would do it if you can make it so that teams can utilize it in a team setting rather than
an individual it would be worth it.
Coordinator: How would you use the High & Tight in and outside your football practices?
(A) As a running back, I would use it for every what we call ABC individual drills. I would use
it through everything including going through bags and stuff. If the weight goes down I
would use it for wide receivers and throw it to them. Once I know he catches and tucks the
ball I can hear it. If the weight doesnt go down it plays a lot with the wide receiver because
hes going to catch a ball heavier and all of a sudden in team practice he is catching a
different ball; I dont want to do that. I think its a great product for running backs but other
than that I dont see what other position would use it. Off the field I think it would be great.
If a kid has fumble problems you just tell them to take I home and sit there when hes
watching television and use the product. Once you do things repetitively you will learn to do
it naturally without anyone telling you.
(B) In defensive practices we wouldnt be using it on our side of the ball but I do see where
the offense would use it. I agree its specifically would be for training running backs to kepp
the ball high and tight. If the weight goes down we wouldnt use it in full team practice in all
aspects of the game.
(C) No response (graduate assistant)
(D) I think if youre a player who has a problem with fumbling they could have it for the whole
practice and even post practice coaches can have players doing drills with High & Tight. In
between reps he can make the sensors go off so we all know hes carrying the ball high and
tight. I think if it wasnt so loud or vibrated. If you are at home you dont want that thing
always going off ((A) agrees). If you could change it from noise to vibrate that would be
great to use at home with both arms.
Coordinator: Where would you expect to see the High & Tight brand commercially?
(A) Im not sure I think we have Adidas footballs we get from our equipment manager. Im
guessing theres all types of catalogs it would be in. In sport stores for many high school
coaches. Obviously you would be at clinics and clinics will be the big thing to get this going.
Some internet adds maybe, Im not sure where else. (Asked about a youth sized ball to
teach younger players).
(B) Maybe sell the idea to the main brands like Nike, Adidas and Under Armor. I know a lot of
universities are sponsored by these companies and if they could give it to some teams to try
out. Lets say if Adidas gives us three High & Tights to try, if we liked them we would order
more.
(C) I would like to see internet advertisements on popular football websites we said before. I
think this would reach a lot of coaches in a lot of areas.
(D) We get a lot of catalogs of football items every month and I think these would be a good
tool.
Noteworthy Observations
(A) Not one coach knew what type of football they use and how much it costs
(B) - Each coach through the added weight not as a quarterback arm strength tool but as a
deterrent to use it with any other position then running back.
Progressive Relations High & Tight product interview transcripts

Interview #1
Interview Place and Time: Phone, 3:30 p.m. Tuesday, March 17, 2014
Interviewer: Michael Nowak
Interviewee: Coach Steve Czerwon of Muskegon Catholic Central High School
Affiliation: Former High School teacher
Questions:
Interviewee: Muskegon Catholic has a ton of former football players and alumni which come around to
help out for practices. We have had a pretty consistent coaching staff for many years now and have
built plenty of connections with other programs across the state that we keep on contact with from time
to time. Theres also the Michigan High School Football Association which Mike (Holmes the former
Catholic coach) has connections with as well.

Interviewee: Theres a ton of options out there. I know my players like to keep track of their stats on
Max Preps, theres also local newspapers tend to be pretty reliable on their coverage around Muskegon.
The most reliable source for connecting which is what I think your looking for is just coaches talking to
other coaches exchanging strategies. It has been helpful taking this job with a good group of coaches
which some have been on staff for 20 years now.
What is the importance of ball carrying?
Interviewee: I have not heard of many other than the shoots running backs and receivers run through.
Ball carrying is extra important especially with the way our team is built which is through running the
football predominately. We rotate as many as three to four ball carriers a game including our
quarterback. Its very important to secure the ball especially in slick weather for a team like us because
mistakes are not taken lightly with our team because our ball carriers are very talented and competitive.
Interviewee: No, I have heard of the High and Tight ball carrying strategy, but not the brand.
Interviewee: Generally our footballs cost us $70-80 a pop, but putting a price on it I would have to see
this thing and test it out myself before I could think of a price. It would also have to work in our budget.
Interviewer: How would you use the High and Tight Product in your football practice?
Interviewee: Well I would use it during our practice will our backs and other ball carriers. I would let
them get a feel for it, toss it around get a feel for what its like to run with it and how quick they can lock
into the right position to set off the sensors.
Interviewer: Where would you expect to the High and tight football commercially?
Interviewee: I would imagine seeing this at some sort of college camp or even clinics. They would let
the kids use it from the high school teams and spread the message on down from college to high school.
It would also be nice to sell it individually to players if they want it.
Interviewer: What type of training do you use now to prevent fumbling?
Interviewee: We generally just have our ball carriers run with the ball and we teach our defensive
players to do all they can in that pile to strip it from the ball carrier. We make sure our ball carriers
protect the ball high and tight and secure it whether it be up the middle or in open field.
Interviewer: What other devices have you hear of similar to our product?
Interviewee: I havent heard of any similar devices like this, it seems like a pretty innovative way to
prevent fumbling though.
Interviewer: What could we improve upon with this product?
Interviewer: I dont know, perhaps just getting the word out to the college teams then to the high
schools. I had just heard of this product and would imagine its just in its beginnings but its a unique
idea, Ive never heard of anything like it.
Interview #2
Interview Place and Time: Phone, 4 p.m. Monday, March 18,2014
Interviewer: Michael Nowak
Interviewee: Jamicah Cooper, 22, Senior Wide Receiver at St. Joes College in Rensselaer, Ind.
Affiliation: Friend, current athlete
Questions
Interviewee: The channels of communication is either from a football coach teaching me how to play
the right way when I was little or just watching the game itself being played on TV. I have also learned
the game from playing video games or watching sports shows.
Interviewee: I would say a football coach they've already been through the process of playing the game
and knowing about it. Then after a coach, Id say ESPN is also my source for football information.
Importance of practicing ball carrying?
Interviewee: Yeah we have in practice actually. Just going through the gauntlet where people try to strip
the ball from you. Holding it high and tight very helpful. You have to keep it close to your chest.
Interviewee: No, not as a product I haven't heard of it.
Interviewee: I'm not sure maybe $12-20 range. It needs to be something affordable for all people and
age groups.
Interviewer: How would you use the High & Tight product in your football practice? Outside of
practice?
Interviewee: For offensive players mostly just to make sure they are holding it right and have people try
and knock it out. Just finding time not only in practice but just walking around your house or wherever
you are to get a good instinct or feel for it.
Interviewer: Where would you expect to see the High & Tight brand commercially?
Interviewee: Either on the TV or see it in ads in a newspaper.
Interviewer: What type of training do you use now to prevent fumbling in a game?
Interviewee: Hold the ball tight obviously and try not to be loose with it. That's the biggest chance you
have of losing it is when you cover the ball up with two hands when bracing for a hit.
Interviewer: What other devices have you heard of similar to our product?
Interviewee: I haven't heard of any. None really come to mind.
Interviewer: Any other people you recommend I talk to about this product?
Interviewee: People who are into football like coaches, trainers or even players.
Interviewer: What could we improve upon with this product

Interviewee: What to improve upon I'm really not sure maybe some instructional videos or set up
situations with weather like in rainy games how it's even more important to focus on ball security.
Interview #3
Interview place and time: dhsfbcoach@hotmail.com 12:28pm March 22, 2014
Interviewer: Derek Wooton
Interviewee: Ken Koenig, Dexter High School Head Football Coach
Affiliation with interviewee: Former teacher
Interviewer: What channels of communication do you use to collect information on Football?
Interviewee: American Football Monthly, MHSFCA website, HUDL
Interviewee: American Football Monthly, MHSFCA website, HUDL
Interviewer: How important do you feel it is to practice proper ball carrying techniques?
Interviewee: We practice this everyday
Interviewer: Have you ever implemented fumble preventative measures into your practice schedule in
the past? If so, what training tools or drills have/do you use?
Interviewee: I have and the only tool we use is a traditional football with players punching and pulling.
Interviewee: No
Interviewer: What is your attitude towards the High and Tight product? Your first impression?
Interviewee: I am always interested in innovative practice tools to improve my ability to coach my

players.
Interviewer: What do you like about the High and Tight product?
Interviewee: Any type of product that can give athletes automatic and constant feedback is great.
Interviewer: What do you think about the High and Tight product design?
Interviewee: Just from the video, it appears to be a functional football that could be used in drills in
practice.
Interviewer: What do you feel the High and Tight product could improve on?
Interviewee: Without having one I could not honestly assess it and make suggestions.
Interviewee: $30.00
Interviewer: How would you use the High and Tight Product in your football practices? Outside of
practice?
Interviewee: I would use in it in individual periods with back and receivers as well as with special teams
to help teach proper carry techniques and with onside kick recovery.
Interviewer: Where would you expect to see the High and Tight product commercially?
Interviewee: Coaching journals, clinics
Interviewer: Thank you for the great conversation today. I really enjoyed it. Is there anything more
Interviewee: No that should do it. Thanks for reaching out. Best of luck to you and your product.
Interviewer: Again, thank you for your time.
Interview #4
Interview place and time: Ithaca High School
10 A.M. March 6, 2014
Interviewer: Derek Wooton

Interviewee: Terry Hessbrook IHS head football coach
Affiliation with interviewee: Strangers

Interviewee: Attend clinics, staff meetings coaches share info. When you meet others you share info
Interviewee: Peers, people I trust. Opponents that you respect and have created a rapport with. We
meet with coaches all over the state and pick brains. You know? Bounce ideas.
Interviewee: We talk always about ball security. Especially big games. We value our possessions. Its
really important.
Interviewee: Created our own devices. Craig Snider (another IHS coach) talks a lot about the high and
tight posture
Interviewee: No. Not before this morning.
Interviewee: Excellent idea. I see it being a benefit. Proper position. Maybe market this to younger
players?
Interviewee: That its functional. Its no different than a game ball.
Interviewee: Good design. Its functional. Use this everyday. Its excellent.
Interviewee: It could be a little bit lighter. Could be a little heavy to catch.
Interviewee: I dont know. With school budget theres not much room. Id want multiple balls for
multi[ple programs starting at the 5th grade level, if the price is right.
practice?
Interviewee: Get it to the running back coach. The genius is that they dont have to change anything, just
the ball theyre using. Also coaches of the youth program. I can see kids using this product at home in
the off season to practice proper technique.
Interviewee: I dont know. Get it out to people. Perhaps the Internet. Id like to see the product at
clinics. You know put it where coaches are looking.
Interviewee: I think its a great product. Maybe Tom and I can work out a price and Id love to buy a few
for my programs here.
Interview #5
Interview place and time: Central Michigan University
7 P.M. March 17, 2014
Interviewer: Larry Yelder

Interviewee: Jason Johnson, Former Varsity Football Running Back at Troy Athens High School (Class A)
Affiliation with interviewee: Friend

Interviewee: NFL Network, ESPN, Online (ESPN.com, Scout.com Rivals)

Interviewee: NFL.com (Website), ESPN.com (Website), Rivals.com (Website) MaxPreps
Interviewer: Have you ever implemented a fumble preventive measure into your practice schedule in
the past? Importance of practicing ball carrying?
Interviewee: Yes, by doing drills.
Interviewee: NO
Interviewee: Good idea because it teaches you how to hold the ball correctly.
Interviewee: Good idea for coaches to give to their players to give to multiple positions (RB,WR, QB)
even defensive players if they get a interception or fumble, they know how to hold the ball properly.
Interviewer: What do you think about the design of the product and the ring volume?
Interviewee: volume is good for the coaches to hear so they can be able to identify who is carrying the
ball properly. The design is good because it is shaped like a normal football.
Interviewer: What do you feel could the high and tight product improve on?
Interviewee: Make the football the same regulation size but clear so the football could light up instead
of the loud volume disrupting the practice.
Interviewer: What is a price range you would pay for the High & Tight product?
Interviewee: <100
practice?
Interviewee: Outside of practice during Jason own drills he would have someone hand the ball off for
him so he could teach himself how to properly hold the ball; during practice Jason would use it during
drills with players trying to hit the ball out of each others hands. High Knees over certain things with that
position to make certain they are mobile enough to move wit the ball.
Interviewee: College football websites, in collaboration with NIKE.
Interviewer: This concludes our interview, is there anything else you would like to add?
Interviewee: Great idea, I do not believe it would be useful for players on the high school level and
beyond. Younger players would benefit the most.
Interview #6
9 P.M. March 17, 2014

Interviewee: Chris Stewart, Former Varsity Football CB at Chelsea High School (Class B)

Interviewee: ESPN.com websites, TV,

Interviewee: Professional writers, sportscasters, friends that watch a lot of football.
Interviewee: drills where opponents attempted to knock the ball out of their hands
Interviewee: NO
Interviewee: Sounds like a good idea for beginning levels reminding how to hold the ball correctly.
Depends on the coaching staff, by the time your in HS you should have the idea down.
Interviewee: It is a good way to correctly learn how to handle the football. And a friendly reminder to
young players
Interviewee: Volume wise sounds like it would be good because when youre wearing a helmet it could
be hard to hear. Possibly a LED light or vibration in your hand indicating when your doing it correctly.
Interviewee: Implementing a vibration or light up to indicate correct handling.
Interviewer: What is a price range you would pay for the HnT product?
Interviewee: Should have a synthetic cheap version and a leather version. $70 100
practice?
Interviewee: Use it during RB and WR drill and hitting drills.
Interviewee: Major Football camps around the country so coaches can see how it can be used.
Interviewee: Great idea. Should really consider using a LED light to notify a lone or with the ring.
Interview #7
March 5, 2014
Interviewer: Parker Scott

Interviewee: Kyle Smith, Previous Back-up Quarterback for Central Michigan University
Affiliation with interviewee: Athlete

Interviewee: The channels I use to collect information are usually the sports networks or social media.

Interviewee: I usually watch ESPN every day for my reliable source of sports related information.
Interviewee: In the past most of our skills players implemented ball security within their practices.
Interviewee: No I have not.
Interviewee: Sounds like a good idea for beginning levels reminding how to hold the ball correctly.
Depends on the coaching staff, by the time your in HS you should have the idea down.
Interviewee: I had a positive attitude toward it; my first impression was it seems like a good idea.
Interviewee: The design looks nice, like a normal football and I havent had a chance to experience the
ring yet.
Interviewee: I am not sure yet what it could improve on, I havent had a chance to test it yet.
Interviewee: I would probably pay just above normal football price for this product.
practice?
Interviewee: I am sure our receivers and running backs would incorporate this product into their
everyday practices.
Interviewee: It would be nice to see this product in local sporting goods stores and maybe some
professional teams.
Interviewee: Nope, thank you.
Interview #8
March 6, 2014
Interviewer: Parker Scott

Interviewee: Gary Jones, Running back for Central Michigan University
Affiliation with interviewee: Athlete

Interviewee: ESPN, Twitter, and News

Interviewee: ESPN seems to be the most reliable source of information.
Interviewee: Yes, we practice focusing on ball carrying almost every practice
Interviewee: Nope
Interviewee: Im not really sure what it is still.
Interviewee: No comment
Interviewee: I dont know how loud it is.
Interviewee: Not sure, it looks like a normal football.
Interviewee: 50 dollars
practice?
Interviewee: We would just practice our normal routines with it.
Interviewee: Maybe in all the sporting goods stores.
Interviewee: All good
Interview #9
7 P.M. March 17, 2014

Interviewee: Zack Khan, Former Varsity Football CB at North Muskegon High School (Class D)

Interviewee: Websites (Nike), Newspapers, Workshops, Camps

Interviewee: Coaches
Interviewee: punching the ball drills, handoff exchange drills
Interviewee: NO
Interviewee: Seems like a useful concept. Be interesting to see how it works because everyone holds
the ball different.
Interviewee: That it teaches young players fundamentals of ball handling and the foundation good
offense.
Interviewee: Seems like the volume is high. But that me good for teaching players but could be
distracting.
Interviewee: Nothing.
Interviewee: Should be cheap, if its leather $60-100. Shouldnt be the same price as a regulation ball
because it is not used everyday.
practice?
Interviewee: Use it during specialty drills, not during scout team. If players were struggling allow them to
take it home to study how to correctly handle a ball.
Interviewee: Football Camps,
Interviewee: I would really like to see this product on the collegiate football scene. That would be the
best way to introduce the product on a mass scale.
Interview #10 and #11

Place and Time: Mount Pleasant High School, 2 P.M. March 4, 2014
Interviewer: Jeff Lahaye
Also Present: Derek Wooton, Larry Yelder, Parker Scott, Michael Nowak
Interviewee: Jason McIntyre, MPHS Head football coach and Ted McIntyre Assistant football coach of
MPHS
Affiliation: Strangers
Participants:
Jason: Football conferences, clinics, state football associations. I also talk to other coaches face
to face, or by phone or email and just kind of listen for their techniques etc.
Ted: Face to face communication. I try to keep up with clinics its all about discussion of the
game.
Participants:
is
Jason: Listening to success stories of college coaches and deciding for myself if this information
useable for myself.
they
Ted: Going to clinics to find what the opponent is thinking, what are their theories? What do
practice? Whats his scheme? And then taking that and interpreting it for myself.
Participants:
many
Jason: 7-8 years ago proper ball carry came into play for us and weve been working on it in
different way ever since.
Ted: Turnovers are the game, if I continuously turnover the ball, my team is going to loose. So,
proper
ball carry is extremely important to me in our practices.
Participants:
Jason: We begin every practice with a drill where the player carries the ball and two other
players bombard and try to strip the ball of the carrier. We practice technique, we dont rely on
tools.
Ted: Its always been something we work on. Weve always stressed the importance of
technique of carrying and the high and tight posture is something we teach.
Participants:
Jason: I have slightly, just through twitter association with Tom (Creuger).
Ted: Non. None at all, this is the first Ive heard of the product.
Participants:
Jason: I think its a neat idea. Its reinforcement for players. I dont think its for a coach with an
11 man team but good for individuals.
Ted: Its like a toy for the team and players. Only need one or two, but yeah itd be neat for the
individual players
Participants:
Jason: Its just a simple football, no strings attached.

Ted: I like that the player will have a physical idea of what we (coaches) want.
Participants:
Jason: its loud enough but that could get annoying.
Ted: I agree with him (Jason) the pitch could be annoying.
Participants:
Jason: Id be nervous of the sensors going out.
Ted: Same again. If I invest in something I want it to last. Other than that its awesome.
Participants:
Jason: 100 dollars max.
Ted: Agreed, 100 dollars max. Im not paying something like 400 bucks for that thing.
practice?
Participants:
50
Jason: Our receivers, tossing it and seeing how fast can you activate the product. Mix drills. Run
yards keep it going and how fast can you get it to activate.
Ted: Very similar to Jasons answer. I like the catch it and quickly activate it idea.
Participant:
Jason: Start at college then work down to high schools. Colleges then tell high schools at clinics,
which would push the product then. Another way is sell it to individual players. I dont think high
school is
where you start with this.
to
Ted: The most economic route, start by selling to colleges and for individual sale. Take a booth
clinics. Best bet, college programs.
Participants:
Jason and Ted (simultaneously): Nope, thanks for the conversation.
Progressive Relations Survey

Welcome
Hellocoach,
Thepurposeofthissurveyistobetterunderstandfootballcoachesandyourviewsonfootballfundamentaltraining
products.Youhavebeenselectedtocompletethissurveybecauseofyourvastknowledgeandexperienceinfootball.
Thefollowingsurveywillonlytakeyouafewminutestocompleteandallanswerswillbeconfidentialasnopersonal
informationwillberequired.
Bycompletingthissurveyyoucanbeenteredintowinninga$50giftcardtoasportsequipmentstoreofyourchoosing.
Ifyouhaveanyquestionsaboutthesurveyfeelfreetocontactusatinfo@HIGHandTIGHT.com
*1. Do you agree to complete the survey to the best of your knowledge and understand
that each answer will be kept confidential?
j yes
k
l
m
n
j no
k
l
m
n
Survey page
Completethefollowingfootballrelatedsurveyquestions

2. Please select the coaching position you currently occupy on your team's football
coaching staff (You can select multiple answers)
c Headcoach
d
e
f
g
c Offensivecoordinator
d
e
f
g
c Defensivecoordinator
d
e
f
g
c Specialteamscoordinator
d
e
f
g
c Quarterbackcoach
d
e
f
g
c Offensivelinecoach
d
e
f
g
c defensivelinecoach
d
e
f
g
c Linebackerscoach
d
e
f
g
c Secondarycoach
d
e
f
g
c Widereceiverscoach
d
e
f
g
c Runningbackscoach
d
e
f
g
c Strengthcoach
d
e
f
g
c Equipmentmanager
d
e
f
g
c Other(pleasespecify)
d
e
f
g
3. Age level involvement with football? (Can pick multiple options)

c Youth
d
e
f
g
c HighSchool
d
e
f
g
c College
d
e
f
g
c Pro
d
e
f
g
c Other(pleasespecify)
d
e
f
g
4. What state do you currently coach in?

5
6

5. Please rate the below media channels on how likely you would use them to receive
information
Never
Notlikely
Likely
Always
Footballmagazines
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
TVprograms
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Socialmedia:Facebook
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Socialmedia:Twitter
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Socialmedia:YouTube
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Otherfootballcoaches
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Stateassociationevents
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Tradeshows/conventions
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Footballclinics
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
SportsTalkradio
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Industrywebsites
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Wordofmouth
Pleasespecifyspecificanswers(Ex.TvprogramsESPN)
6. Please rate the below options on how likely you would use them for purchasing football
equipment
Never
Notlikely
Likely
Always
Retailboxstores
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Salesrepresentative
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Socialmedia
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Stateassociationevents
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Tradeshows/conventions
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Industryspecificwebsites
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Magazines/Catalogs
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Other(pleasespecify)
7. How often do you attend football conferences, seminars and/or clinics?

j Onceayear
k
l
m
n
j Twiceayear
k
l
m
n
j Threetimesayear
k
l
m
n
j Fourtimesayear
k
l
m
n
j Fivetimesormoreayear
k
l
m
n

8. How often do you use fumble preventative equipment in drills?
j Never
k
l
m
n
j Onceortwiceaseason
k
l
m
n
j Onceortwiceamonth
k
l
m
n
j Everyweek
k
l
m
n
j Everypractice
k
l
m
n
9. How many new football training products do you purchase each season?
j None
k
l
m
n
j 12
k
l
m
n
j 34
k
l
m
n
j 57+
k
l
m
n
j Dontknow
k
l
m
n
10. Do you find antifumbling products necessary?

j Notatallnecessary
k
l
m
n
j Somewhatunnecessary
k
l
m
n
j Neutral
k
l
m
n
j Somewhatnecessary
k
l
m
n
j Absolutelynecessary
k
l
m
n
11. List these antifumble products in order of effectiveness from least effective to most
effective.
Leasteffective
Littleeffectiveness
Neutral
Effective
Mosteffective
Footballpullers
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Weightedfootballs
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Blastertunnels
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Stripdrills
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Other(pleasespecify)antifumblingproductsyouhaveusedandit'seffectiveness(15)

12. If you could purchase multiple training devices that were compact, mobile, and
designed to eliminate fumbling, how much would you spend per device?
j $0$50
k
l
m
n
j $51$100
k
l
m
n
j $101200
k
l
m
n
j $201$300
k
l
m
n
j $300+
k
l
m
n
13. Please indicate how much you know about the product High and Tight
(www.highandtight.com)
j Nothingatall
k
l
m
n
j Notmuch
k
l
m
n
j Some
k
l
m
n
j Agreatdeal
k
l
m
n
14. Please select the duration of time you have coached a football team
j 15
k
l
m
n
j 510
k
l
m
n
j 1015
k
l
m
n
j 1520
k
l
m
n
j 2025
k
l
m
n
j 25+
k
l
m
n
15. Yearly, what is your football program's overall budget for football programs and
activities?
j Lessthan$5,000
k
l
m
n
j $5,000$10,000
k
l
m
n
j $10,000$15,000
k
l
m
n
j $15,000$20,000
k
l
m
n
j $20,000+
k
l
m
n

16. Please select your level of agreement with the following statements
Strongly
Ibelievethatusingaproperballcarryingtrainingtoolduringpractice
Strongly
Disagree
Netural
Agree
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
j
k
l
m
n
Disagree
Agree
canhelptheoverallsuccessofmyfootballteam
Ioftenlookfornewtrainingtoolsanddrillstouseinpracticetobetter
preparemyfootballteam
Mycurrentballcarryingcoachingtechniquesduringpracticecannotbe
improvedon
Iamresponsibleforpurchasingthefootballequipmentformyprogram's
footballteam
17. What is your current age (years)

5
6
18. What is the retail price of the current football you use in your practices?
j Lessthan$10
k
l
m
n
j $10$20
k
l
m
n
j $20$30
k
l
m
n
j $30$40
k
l
m
n
j $40+
k
l
m
n
j $100+
k
l
m
n
j Idon'tknow
k
l
m
n
Thank you
Thankyouforcompletingourshortsurvey.Ifyouareinterestedinenteringadrawingfora$50giftcardtoasports
equipmentretailerofyourchoosingorachancetowinaHigh&Tighttrainerthissummer,clickhere.Wewishyouthe
bestofluckontheupcomingfootballseason.Haveawonderfulday.
1. Do you agree to complete the survey to the best of your knowledge and understand that
each answer will be kept confidential?
Response
Response
Percent
Count
yes
100.0%
306
no
0.0%
answered question
306
skipped question
1 of 43
2. Please select the coaching position you currently occupy on your team's football
coaching staff (You can select multiple answers)
Response
Response
Percent
Count
Head coach
78.1%
236
Offensive coordinator
27.2%
82
Defensive coordinator
12.9%
39
Special teams coordinator
9.3%
28
Quarterback coach
13.9%
42
Offensive line coach
13.9%
42
defensive line coach
8.6%
26
Linebackers coach
11.3%
34
Secondary coach
6.6%
20
Wide receivers coach
4.6%
14
Running backs coach
4.3%
13
Strength coach
15.2%
46
Equipment manager
6.3%
19
3.0%
answered question
302
skipped question
2 of 43
3. Age level involvement with football? (Can pick multiple options)

Response
Response
Percent
Count
Youth
7.6%
23
High School
99.0%
299
College
3.0%
Pro
0.0%
0.7%
answered question
302
skipped question
4. What state do you currently coach in?

Response
Count
302
3 of 43
answered question
302
skipped question
5. Please rate the below media channels on how likely you would use them to receive
information
Rating
Never
Not likely
Likely
Always
3.1% (9)
11.0% (32)
62.8% (182)
23.1% (67)
290
11.1% (31)
32.9% (92)
48.6% (136)
7.5% (21)
280
Social media: Facebook
39.9% (113)
35.3% (100)
22.3% (63)
2.5% (7)
283
Social media: Twitter
36.2% (102)
31.9% (90)
25.2% (71)
6.7% (19)
282
12.7% (36)
26.8% (76)
53.2% (151)
7.4% (21)
284
0.0% (0)
3.7% (11)
58.5% (172)
37.8% (111)
294
State association events
2.1% (6)
10.4% (30)
56.6% (163)
30.9% (89)
288
Trade shows/conventions
8.8% (25)
24.6% (70)
49.3% (140)
17.3% (49)
284
0.0% (0)
2.0% (6)
42.5% (125)
55.4% (163)
294
Sports Talk radio
32.4% (91)
39.9% (112)
24.2% (68)
3.6% (10)
281
Industry websites
12.4% (35)
24.8% (70)
52.1% (147)
10.6% (30)
282
Football magazines
TV programs
Social media: You Tube

Other football coaches Word of
mouth
Football clinics
Please specify specific answers (Ex. Tv programs - ESPN)
4 of 43
Count
72
answered question
297
skipped question
6. Please rate the below options on how likely you would use them for purchasing football
equipment
Rating
Never
Not likely
Likely
Always
37.0% (105)
45.8% (130)
16.5% (47)
0.7% (2)
284
0.7% (2)
3.4% (10)
64.4% (190)
31.5% (93)
295
42.2% (121)
48.4% (139)
8.7% (25)
0.7% (2)
287
State association events
12.2% (35)
27.2% (78)
55.7% (160)
4.9% (14)
287
Trade shows/conventions
15.1% (43)
21.4% (61)
58.6% (167)
4.9% (14)
285
Industry specific websites
8.3% (24)
19.3% (56)
63.4% (184)
9.0% (26)
290
Magazines/Catalogs
6.3% (18)
17.7% (51)
69.8% (201)
6.3% (18)
288
Retail box stores

Sales representative
Social media
Count
answered question
295
skipped question
11
7. How often do you attend football conferences, seminars and/or clinics?

Response
Response
Percent
Count
Once a year
14.7%
43
Twice a year
38.2%
112
Three times a year
22.5%
66
Four times a year
11.3%
33
Five times or more a year
13.3%
39
answered question
293
skipped question
13
5 of 43
8. How often do you use fumble preventative equipment in drills?

Response
Response
Percent
Count
Never
53.6%
158
Once or twice a season
9.5%
28
Once or twice a month
6.1%
18
Every week
26.4%
78
Every practice
4.4%
13
answered question
295
skipped question
11
9. How many new football training products do you purchase each season?
Response
Response
Percent
Count
None
6.8%
20
1-2
66.4%
196
3-4
18.6%
55
5-7+
5.8%
17
Dont know
2.4%
answered question
295
skipped question
11
6 of 43
10. Do you find anti-fumbling products necessary?

Response
Response
Percent
Count
Not at all necessary
17.3%
51
Somewhat unnecessary
17.7%
52
Neutral
31.6%
93
Somewhat necessary
19.4%
57
Absolutely necessary
13.9%
41
answered question
294
skipped question
12
11. List these anti-fumble products in order of effectiveness from least effective to most
effective.
Football pullers
Weighted footballs
Least
Little
effective
effectiveness
7.7%
(21)
16.1%
(44)
15.0% (41)
20.1% (55)
Blaster tunnels
1.8% (5)
12.7% (35)
Strip drills
0.0% (0)
1.4% (4)
Most
Rating
Rating
effective
Average
Count
Neutral
Effective
41.8%
29.7%
5.9%
(114)
(81)
(16)
43.2%
19.4%
(118)
(53)
25.5%
52.0%
8.0%
(70)
(143)
(22)
5.0%
45.4%
48.2%
(14)
(127)
(135)
1.1% (3)
3.11
273
2.69
273
3.52
275
4.40
280
Other (please specify) anti-fumbling products you have used and it's effectiveness (1-5)
7 of 43
14
answered question
284
skipped question
22
12. If you could purchase multiple training devices that were compact, mobile, and
designed to eliminate fumbling, how much would you spend per device?
Response
Response
Percent
Count
$0-$50
45.9%
130
$51-$100
30.4%
86
$101-200
13.8%
39
$201-$300
6.0%
17
$300+
3.9%
11
answered question
283
skipped question
23
13. Please indicate how much you know about the product High and Tight
(www.highandtight.com)
Response
Response
Percent
Count
Nothing at all
83.5%
238
Not much
9.8%
28
Some
4.6%
13
A great deal
2.1%
answered question
285
skipped question
21
8 of 43
14. Please select the duration of time you have coached a football team
Response
Response
Percent
Count
1-5
1.8%
5 - 10
8.1%
23
10 - 15
16.8%
48
15 - 20
20.4%
58
20 -25
19.6%
56
25+
33.3%
95
answered question
285
skipped question
21
15. Yearly, what is your football program's overall budget for football programs and
activities?
Response
Response
Percent
Count
Less than $5,000
20.5%
57
$5,000 - $10,000
29.9%
83
$10,000 - $15,000
19.1%
53
$15,000 - $20,000
13.3%
37
$20,000 +
17.3%
48
answered question
278
skipped question
28
9 of 43
16. Please select your level of agreement with the following statements
Strongly
Disagree
Disagree
Strongly
Rating
Rating
Agree
Average
Count
Netural
Agree
24.7%
45.9%
24.4%
(69)
(128)
(68)
50.2%
38.7%
(140)
(108)
9.3% (26)
1.8% (5)
22.9%
54.1%
(64)
(151)
I believe that using a proper ball

carrying training tool during practice
can help the overall success of my
0.7% (2)
4.3% (12)
0.7% (2)
1.1% (3)
9.3% (26)
14.6%
51.1%
23.2%
(41)
(143)
(65)
7.9% (22)
6.5% (18)
8.6% (24)
3.89
279
4.25
279
2.33
280
4.09
279
answered question
280
skipped question
26
football team
I often look for new training tools
and drills to use in practice to better
prepare my football team
My current ball carrying coaching
techniques during practice cannot
be improved on
I am responsible for purchasing the
football equipment for my
program's football team
17. What is your current age (years)

Response
Count
276
10 of 43
answered question
276
skipped question
30
18. What is the retail price of the current football you use in your practices?
Response
Response
Percent
Count
Less than $10
0.0%
$10 - $20
1.4%
$20 - $30
6.4%
18
$30 - $40
11.0%
31
$40 +
77.6%
218
$100 +
1.4%
I don't know
2.1%
answered question
281
skipped question
25
11 of 43
Page 2, Q2. Please select the coaching position you currently occupy on your team's football coaching staff (You
can select multiple answers)
Football Consultant/Former Head Coach
Apr 4, 2014 7:18 AM
Associate Head Coach
Apr 4, 2014 5:41 AM
Athletic Director
Apr 4, 2014 5:05 AM
ASSISTANT HEAD COACH
Apr 4, 2014 4:54 AM
retired again
Apr 3, 2014 9:04 AM
TE coach
Apr 2, 2014 10:16 AM
outside linebackers
Apr 2, 2014 3:38 AM
Volunteer
Apr 1, 2014 1:03 PM
Retired Coach
Apr 1, 2014 11:44 AM
Page 2, Q3. Age level involvement with football? (Can pick multiple options)
junior high
Apr 2, 2014 9:35 AM
Level I coached at before retirement
Apr 1, 2014 11:44 AM
12 of 43
13 of 43
Page 2, Q4. What state do you currently coach in?
Michigan
Apr 6, 2014 2:53 PM
Minnesota
Apr 5, 2014 8:42 PM
Florida
Apr 5, 2014 5:31 PM
New York
Apr 5, 2014 4:59 PM
Michigan
Apr 5, 2014 6:07 AM
Michigan
Apr 5, 2014 5:50 AM
Michigan
Apr 5, 2014 4:11 AM
Michigan
Apr 4, 2014 3:44 PM
Georgia
Apr 4, 2014 1:51 PM
10
Wisconsin
Apr 4, 2014 12:39 PM
11
Maryland
Apr 4, 2014 12:08 PM
12
Minnesota
Apr 4, 2014 11:17 AM
13
Indiana
Apr 4, 2014 11:13 AM
14
IL
Apr 4, 2014 10:25 AM
15
illinois
Apr 4, 2014 9:53 AM
16
Kentucky
Apr 4, 2014 9:39 AM
17
Ohio
Apr 4, 2014 9:22 AM
18
Illinois
Apr 4, 2014 8:37 AM
19
wisconsin
Apr 4, 2014 8:28 AM
20
Minnesota
Apr 4, 2014 8:18 AM
21
Illinois
Apr 4, 2014 7:49 AM
22
Ohio
Apr 4, 2014 7:35 AM
23
ILLINOIS
Apr 4, 2014 7:32 AM
24
Michigan
Apr 4, 2014 7:18 AM
25
Illinois
Apr 4, 2014 6:53 AM
26
New York
Apr 4, 2014 6:51 AM
27
Texas
Apr 4, 2014 6:46 AM
14 of 43
28
Ohio
Apr 4, 2014 6:25 AM
29
Ohio
Apr 4, 2014 6:09 AM
30
New York
Apr 4, 2014 6:07 AM
31
Wisconsin
Apr 4, 2014 6:05 AM
32
Indiana
Apr 4, 2014 6:03 AM
33
Florida
Apr 4, 2014 5:58 AM
34
PA
Apr 4, 2014 5:53 AM
35
FL
Apr 4, 2014 5:52 AM
36
Michigan
Apr 4, 2014 5:52 AM
37
New York
Apr 4, 2014 5:50 AM
38
NJ
Apr 4, 2014 5:41 AM
39
Ohio
Apr 4, 2014 5:39 AM
40
New Jersey
Apr 4, 2014 5:35 AM
41
MI
Apr 4, 2014 5:22 AM
42
ohio
Apr 4, 2014 5:16 AM
43
Ohio
Apr 4, 2014 5:12 AM
44
Ohio
Apr 4, 2014 5:09 AM
45
Indiana
Apr 4, 2014 5:05 AM
46
Indiana
Apr 4, 2014 5:02 AM
47
Florida
Apr 4, 2014 5:00 AM
48
MICHIGAN
Apr 4, 2014 4:54 AM
49
New York
Apr 4, 2014 4:52 AM
50
Kentucky
Apr 4, 2014 4:51 AM
51
Illinois
Apr 4, 2014 4:46 AM
52
Michigan
Apr 4, 2014 4:39 AM
53
FL
Apr 4, 2014 4:22 AM
54
Ohio
Apr 4, 2014 4:16 AM
15 of 43
55
Maryland
Apr 4, 2014 4:04 AM
56
Illinois
Apr 4, 2014 4:02 AM
57
Maryland
Apr 4, 2014 3:23 AM
58
Ohio
Apr 4, 2014 1:49 AM
59
Michigan
Apr 3, 2014 9:56 PM
60
Michigan
Apr 3, 2014 9:19 PM
61
Illinois
Apr 3, 2014 9:01 PM
62
New Jersey
Apr 3, 2014 9:00 PM
63
Michigan
Apr 3, 2014 7:50 PM
64
minnesota
Apr 3, 2014 7:32 PM
65
Wisconsin
Apr 3, 2014 7:21 PM
66
Kentucky
Apr 3, 2014 7:10 PM
67
PA
Apr 3, 2014 7:04 PM
68
Nj
Apr 3, 2014 6:54 PM
69
Illinois
Apr 3, 2014 6:54 PM
70
Illinois
Apr 3, 2014 6:53 PM
71
Wisconsin
Apr 3, 2014 6:45 PM
72
IN
Apr 3, 2014 6:42 PM
73
michigan
Apr 3, 2014 6:39 PM
74
Indiana
Apr 3, 2014 6:16 PM
75
New Jersey
Apr 3, 2014 6:13 PM
76
Michigan
Apr 3, 2014 6:12 PM
77
Ohio
Apr 3, 2014 6:07 PM
78
Ohio
Apr 3, 2014 6:06 PM
79
Michigan
Apr 3, 2014 6:01 PM
80
Ohio
Apr 3, 2014 5:55 PM
81
Indiana
Apr 3, 2014 5:52 PM
16 of 43
82
Maryland
Apr 3, 2014 5:46 PM
83
Michigan
Apr 3, 2014 5:37 PM
84
Ohio
Apr 3, 2014 5:36 PM
85
IL
Apr 3, 2014 5:32 PM
86
Indiana
Apr 3, 2014 5:30 PM
87
Mi
Apr 3, 2014 5:29 PM
88
Ny
Apr 3, 2014 5:21 PM
89
Illinois
Apr 3, 2014 5:17 PM
90
Michigan
Apr 3, 2014 5:14 PM
91
Michigan
Apr 3, 2014 5:07 PM
92
Michigan
Apr 3, 2014 5:03 PM
93
Michigan
Apr 3, 2014 4:59 PM
94
Ky
Apr 3, 2014 4:51 PM
95
KY
Apr 3, 2014 4:50 PM
96
NJ
Apr 3, 2014 4:48 PM
97
Ohio
Apr 3, 2014 4:46 PM
98
Illinois
Apr 3, 2014 4:43 PM
99
KY
Apr 3, 2014 4:42 PM
100
Ohio
Apr 3, 2014 4:42 PM
101
Florida
Apr 3, 2014 4:39 PM
102
Ohio
Apr 3, 2014 4:39 PM
103
Wisconsin
Apr 3, 2014 4:37 PM
104
Illinois
Apr 3, 2014 1:33 PM
105
MI
Apr 3, 2014 11:05 AM
106
Michigan
Apr 3, 2014 11:03 AM
107
Michigan
Apr 3, 2014 10:18 AM
108
mi
Apr 3, 2014 9:58 AM
17 of 43
109
Kentucky
Apr 3, 2014 9:07 AM
110
mi
Apr 3, 2014 9:04 AM
111
illinois
Apr 3, 2014 8:42 AM
112
Michigan
Apr 3, 2014 8:12 AM
113
Florida
Apr 3, 2014 7:41 AM
114
Michigan
Apr 3, 2014 7:00 AM
115
Georgia
Apr 3, 2014 6:52 AM
116
Florida
Apr 3, 2014 6:47 AM
117
Georgia
Apr 3, 2014 6:28 AM
118
Ohio
Apr 3, 2014 6:02 AM
119
maryland
Apr 3, 2014 4:11 AM
120
PA.
Apr 3, 2014 3:12 AM
121
Ohio
Apr 2, 2014 4:16 PM
122
fl
Apr 2, 2014 3:08 PM
123
michigan
Apr 2, 2014 2:55 PM
124
Indiana
Apr 2, 2014 1:09 PM
125
IL
Apr 2, 2014 10:58 AM
126
New Jersey
Apr 2, 2014 10:24 AM
127
Michigan
Apr 2, 2014 10:16 AM
128
Florida
Apr 2, 2014 10:06 AM
129
Michigan
Apr 2, 2014 9:54 AM
130
Florida
Apr 2, 2014 9:39 AM
131
Michigan
Apr 2, 2014 9:35 AM
132
Wisconsin
Apr 2, 2014 9:32 AM
133
Michigan
Apr 2, 2014 9:19 AM
134
Ohio
Apr 2, 2014 9:13 AM
135
ny
Apr 2, 2014 8:43 AM
18 of 43
136
PA
Apr 2, 2014 8:28 AM
137
Michigan
Apr 2, 2014 8:23 AM
138
Ohio
Apr 2, 2014 8:21 AM
139
Indiana
Apr 2, 2014 8:17 AM
140
MI
Apr 2, 2014 8:11 AM
141
PA
Apr 2, 2014 8:08 AM
142
Michigan
Apr 2, 2014 7:56 AM
143
Florida
Apr 2, 2014 7:49 AM
144
Michigan
Apr 2, 2014 7:38 AM
145
Pennsylvania
Apr 2, 2014 7:36 AM
146
New York
Apr 2, 2014 7:35 AM
147
Kentucky
Apr 2, 2014 7:31 AM
148
Michigan
Apr 2, 2014 7:27 AM
149
Indiana
Apr 2, 2014 7:25 AM
150
West Virginia
Apr 2, 2014 7:23 AM
151
Ohio
Apr 2, 2014 7:17 AM
152
illinois
Apr 2, 2014 7:08 AM
153
Michigan
Apr 2, 2014 6:56 AM
154
PA
Apr 2, 2014 6:51 AM
155
PA
Apr 2, 2014 6:42 AM
156
Ohio
Apr 2, 2014 6:36 AM
157
Michigan
Apr 2, 2014 6:36 AM
158
Georgia
Apr 2, 2014 6:34 AM
159
Michigan
Apr 2, 2014 6:27 AM
160
Illinois
Apr 2, 2014 6:24 AM
161
ga
Apr 2, 2014 6:23 AM
162
Wisconsin
Apr 2, 2014 6:21 AM
19 of 43
163
Michigan
Apr 2, 2014 6:14 AM
164
Pennsylvania
Apr 2, 2014 6:12 AM
165
Michigan
Apr 2, 2014 6:12 AM
166
MD
Apr 2, 2014 6:11 AM
167
Michigan
Apr 2, 2014 6:08 AM
168
Georgia
Apr 2, 2014 6:02 AM
169
Michigan
Apr 2, 2014 5:54 AM
170
New Jersey
Apr 2, 2014 5:52 AM
171
Michigan
Apr 2, 2014 5:38 AM
172
Ohio
Apr 2, 2014 5:37 AM
173
KY
Apr 2, 2014 5:31 AM
174
Iowa
Apr 2, 2014 5:29 AM
175
Ohio
Apr 2, 2014 5:21 AM
176
Michigan
Apr 2, 2014 5:15 AM
177
New Jersey
Apr 2, 2014 4:54 AM
178
Michigan
Apr 2, 2014 4:43 AM
179
New York
Apr 2, 2014 4:42 AM
180
Michigan
Apr 2, 2014 4:28 AM
181
Michigan
Apr 2, 2014 4:27 AM
182
pennsylvania
Apr 2, 2014 4:24 AM
183
PA
Apr 2, 2014 4:00 AM
184
Michigan
Apr 2, 2014 3:51 AM
185
Ohio
Apr 2, 2014 3:39 AM
186
Michigan
Apr 2, 2014 3:38 AM
187
New York
Apr 1, 2014 10:35 PM
188
PA
Apr 1, 2014 9:13 PM
189
ILLINOIS
Apr 1, 2014 8:51 PM
20 of 43
190
Michigan
Apr 1, 2014 8:29 PM
191
Indiana, indianapolis
Apr 1, 2014 8:04 PM
192
Michigan
Apr 1, 2014 8:02 PM
193
Indiana
Apr 1, 2014 7:07 PM
194
Pennsylvania
Apr 1, 2014 6:22 PM
195
Michigan
Apr 1, 2014 6:10 PM
196
New York
Apr 1, 2014 6:10 PM
197
OHIO
Apr 1, 2014 5:59 PM
198
Michigan
Apr 1, 2014 5:47 PM
199
Michigan
Apr 1, 2014 5:19 PM
200
Michigan
Apr 1, 2014 5:17 PM
201
Florida
Apr 1, 2014 5:03 PM
202
Michigan
Apr 1, 2014 5:02 PM
203
NJ
Apr 1, 2014 4:47 PM
204
Ohio
Apr 1, 2014 4:42 PM
205
Michigan
Apr 1, 2014 4:22 PM
206
Michigan
Apr 1, 2014 4:03 PM
207
Wisconsin
Apr 1, 2014 4:01 PM
208
Michigan
Apr 1, 2014 3:47 PM
209
mi
Apr 1, 2014 3:37 PM
210
Michigan
Apr 1, 2014 3:32 PM
211
Illinois
Apr 1, 2014 3:24 PM
212
Wisconsin
Apr 1, 2014 3:21 PM
213
Michigan
Apr 1, 2014 3:21 PM
214
Michigan
Apr 1, 2014 3:17 PM
215
Michigan
Apr 1, 2014 3:10 PM
216
MD
Apr 1, 2014 3:08 PM
21 of 43
217
Ohio
Apr 1, 2014 2:59 PM
218
Maryland
Apr 1, 2014 2:57 PM
219
illinios
Apr 1, 2014 2:36 PM
220
New Jersey
Apr 1, 2014 2:29 PM
221
OHIO
Apr 1, 2014 2:29 PM
222
Michigan
Apr 1, 2014 2:22 PM
223
Michigan
Apr 1, 2014 2:22 PM
224
Michigan
Apr 1, 2014 2:15 PM
225
Georgia
Apr 1, 2014 2:05 PM
226
Michigan
Apr 1, 2014 1:52 PM
227
MI
Apr 1, 2014 1:49 PM
228
Indiana
Apr 1, 2014 1:47 PM
229
michigan
Apr 1, 2014 1:43 PM
230
Michigan
Apr 1, 2014 1:41 PM
231
Michigan
Apr 1, 2014 1:41 PM
232
Maryland
Apr 1, 2014 1:37 PM
233
Florida
Apr 1, 2014 1:30 PM
234
Illinois
Apr 1, 2014 1:30 PM
235
Michigan
Apr 1, 2014 1:26 PM
236
Michigan
Apr 1, 2014 1:23 PM
237
Wisconsin
Apr 1, 2014 1:16 PM
238
Wisconsin
Apr 1, 2014 1:09 PM
239
MIchigan
Apr 1, 2014 1:09 PM
240
Michigan
Apr 1, 2014 1:08 PM
241
Michigan
Apr 1, 2014 1:03 PM
242
Michigan
Apr 1, 2014 1:00 PM
243
IL
Apr 1, 2014 1:00 PM
22 of 43
244
Michigan
Apr 1, 2014 1:00 PM
245
NY
Apr 1, 2014 12:59 PM
246
ny
Apr 1, 2014 12:56 PM
247
Ohio
Apr 1, 2014 12:55 PM
248
michigan
Apr 1, 2014 12:53 PM
249
Georgia
Apr 1, 2014 12:52 PM
250
Michigan
Apr 1, 2014 12:51 PM
251
IL
Apr 1, 2014 12:51 PM
252
GA
Apr 1, 2014 12:49 PM
253
ILLINOIS
Apr 1, 2014 12:47 PM
254
Illinois
Apr 1, 2014 12:46 PM
255
Michigan
Apr 1, 2014 12:45 PM
256
Illinois
Apr 1, 2014 12:44 PM
257
Michigan
Apr 1, 2014 12:43 PM
258
New York
Apr 1, 2014 12:40 PM
259
IL
Apr 1, 2014 12:39 PM
260
Michigan
Apr 1, 2014 12:39 PM
261
Kentucky
Apr 1, 2014 12:39 PM
262
Maryland
Apr 1, 2014 12:37 PM
263
Illinois
Apr 1, 2014 12:35 PM
264
Illinois
Apr 1, 2014 12:33 PM
265
WI
Apr 1, 2014 12:33 PM
266
indiana
Apr 1, 2014 12:32 PM
267
INDIANA
Apr 1, 2014 12:30 PM
268
new york
Apr 1, 2014 12:28 PM
269
IL
Apr 1, 2014 12:25 PM
270
michigan
Apr 1, 2014 12:23 PM
23 of 43
271
ga
Apr 1, 2014 12:21 PM
272
Wisconsin
Apr 1, 2014 12:21 PM
273
Michigan
Apr 1, 2014 12:20 PM
274
illinois
Apr 1, 2014 12:19 PM
275
NY
Apr 1, 2014 12:19 PM
276
Mi
Apr 1, 2014 12:19 PM
277
Michigan
Apr 1, 2014 12:18 PM
278
Wisconsin
Apr 1, 2014 12:18 PM
279
Michigan
Apr 1, 2014 12:18 PM
280
Illinois
Apr 1, 2014 12:17 PM
281
Pennsylvania
Apr 1, 2014 12:17 PM
282
Wisconsin
Apr 1, 2014 12:17 PM
283
New York
Apr 1, 2014 12:17 PM
284
Wisconsin
Apr 1, 2014 12:17 PM
285
pa.
Apr 1, 2014 12:17 PM
286
Michigan
Apr 1, 2014 12:16 PM
287
Kentucky
Apr 1, 2014 12:16 PM
288
Wisconsin
Apr 1, 2014 12:16 PM
289
IL
Apr 1, 2014 12:16 PM
290
Illinois
Apr 1, 2014 12:16 PM
291
Wisconsin
Apr 1, 2014 12:14 PM
292
Michigan
Apr 1, 2014 12:12 PM
293
MInnesota
Apr 1, 2014 12:11 PM
294
Florida
Apr 1, 2014 12:10 PM
295
Illinois
Apr 1, 2014 12:10 PM
296
Michigan
Apr 1, 2014 12:10 PM
297
Indiana
Apr 1, 2014 12:10 PM
24 of 43
298
New York
Apr 1, 2014 12:10 PM
299
Il
Apr 1, 2014 12:09 PM
300
MN
Apr 1, 2014 12:09 PM
301
georgia
Apr 1, 2014 12:09 PM
302
Michigan
Apr 1, 2014 11:44 AM
25 of 43
26 of 43
Page 3, Q5. Please rate the below media channels on how likely you would use them to receive information
Nfl network
Apr 5, 2014 8:43 PM
ESPN
Apr 5, 2014 4:12 AM
espn, fox sports, nfl network, different conference networks
Apr 4, 2014 9:55 AM
Espn, sports time Ohio
Apr 4, 2014 9:25 AM
FootballScoop, ESPN, NFL net
Apr 4, 2014 7:49 AM
ESPN/Fox SPorts
Apr 4, 2014 7:19 AM
Football scoop for jobs, espn, coachings associations
Apr 4, 2014 6:53 AM
Watch Numorous TV shows...follow several people on facebook and twitter and

attend a number of clinics as well as belong to a number of coaching
organaztions
Apr 4, 2014 6:09 AM
nfl channel, broadcasts of college football games
Apr 4, 2014 6:07 AM
10
Espn, NFL network
Apr 4, 2014 5:52 AM
11
ESPN, fox sports, CBS sports.
Apr 4, 2014 5:43 AM
12
question is vague, fottball specific info?
Apr 4, 2014 5:20 AM
13
We have several TV local companies that cover football in the area, also local &
national news
Apr 4, 2014 5:07 AM
14
COLLEGE VISITATION /ESPN-U
Apr 4, 2014 4:23 AM
15
Espn, nfl network
Apr 3, 2014 6:02 PM
16
ESPN / NFL Network
Apr 3, 2014 5:48 PM
17
Televised football games
Apr 3, 2014 5:31 PM
18
Espn
Apr 3, 2014 5:06 PM
19
ESpn
Apr 3, 2014 4:53 PM
20
during live sports games
Apr 3, 2014 4:44 PM
21
No Time to watch
Apr 3, 2014 11:04 AM
22
espn
Apr 3, 2014 8:44 AM
23
ESPN Networks
Apr 3, 2014 7:08 AM
24
Espn
Apr 3, 2014 6:05 AM
25
ROOTS SPORTS
Apr 3, 2014 3:14 AM
26
Football Life, NFL network, e:60,
Apr 2, 2014 4:18 PM
27 of 43
27
Football monthly, ESPN, some football clinic info, going to camps and getting
direct one on one info, you tube for some drills, hudl is big big big
Apr 2, 2014 1:12 PM
28
ESPN, American football Monthly, Glazier Clinics,
Apr 2, 2014 10:18 AM
29
ESPN-- Sunshine Sports Network--CSS
Apr 2, 2014 10:09 AM
30
ESPN, movies, documentarys
Apr 2, 2014 9:14 AM
31
NFL Network and ESPN
Apr 2, 2014 7:40 AM
32
Tv Programs - ESPN
Apr 2, 2014 7:39 AM
33
NFL network espn BIG10NEtwork
Apr 2, 2014 7:36 AM
34
ESPN
Apr 2, 2014 7:32 AM
35
ESPN
Apr 2, 2014 6:36 AM
36
ESPN, FSD
Apr 2, 2014 6:13 AM
37
Magazine - AFM
Apr 2, 2014 6:13 AM
38
ESPN local talk radio
Apr 2, 2014 6:09 AM
39
TV programs: any film-breakdown type shows, documentaries on coaches

(Lombardi, Bryant, etc)
Apr 2, 2014 4:58 AM
40
all sports networks, ESPN, NFL, etc.
Apr 2, 2014 4:30 AM
41
Espn, MSG, ESPN2
Apr 1, 2014 10:38 PM
42
ESPN QB show
Apr 1, 2014 6:12 PM
43
NFL, Esquire, ESPN,
Apr 1, 2014 5:52 PM
44
ESPN
Apr 1, 2014 5:20 PM
45
ESPN & Fox sports or local
Apr 1, 2014 3:49 PM
46
NFL Network, espn,
Apr 1, 2014 3:23 PM
47
espn
Apr 1, 2014 3:11 PM
48
Coach Magazine
Apr 1, 2014 2:32 PM
49
Facebook
Apr 1, 2014 2:24 PM
50
college coaches
Apr 1, 2014 1:45 PM
51
NFL Network
Apr 1, 2014 1:32 PM
52
ESPN / Local New Stations
Apr 1, 2014 1:31 PM
28 of 43
53
Information DVD's, American Football Journal, WFCA Clinic, Glazier Clinics
Apr 1, 2014 1:12 PM
54
TV programs - NFL Network, Big Ten Network, ESPN
Apr 1, 2014 12:58 PM
55
espn, bfs magazine
Apr 1, 2014 12:57 PM
56
Fox Sports and Football Network
Apr 1, 2014 12:53 PM
57
ESPN
Apr 1, 2014 12:48 PM
58
Podcasts
Apr 1, 2014 12:47 PM
59
Magazines = American Football Monthly, websites - x & o labs,
Apr 1, 2014 12:47 PM
60
Espn
Apr 1, 2014 12:46 PM
61
Glazeir Online
Apr 1, 2014 12:44 PM
62
Glacier Clinic, AFCA, USA football website
Apr 1, 2014 12:41 PM
63
Glazier Football Coaching Clinic
Apr 1, 2014 12:35 PM
64
American Football Monthly
Apr 1, 2014 12:35 PM
65
glaiIer
Apr 1, 2014 12:33 PM
66
ESPN and Local Sports coverage
Apr 1, 2014 12:25 PM
67
State Champs
Apr 1, 2014 12:21 PM
68
ESPN, Discovery, Whatever channel show Friday Night Tykes
Apr 1, 2014 12:19 PM
69
ESPN
Apr 1, 2014 12:18 PM
70
Industry websites - X & O labs
Apr 1, 2014 12:12 PM
71
ESPN/Fox sports
Apr 1, 2014 12:11 PM
72
Twitter accounts, Spread-wing-t Clinic
Apr 1, 2014 12:10 PM
29 of 43
Page 3, Q6. Please rate the below options on how likely you would use them for purchasing football equipment
Email
Apr 4, 2014 8:38 AM
Under a Nike contract
Apr 4, 2014 6:53 AM
I attend the National Football Coaches Convention every year they have all the
newest equipment coming out I am able to talk to a rep get information then
make a decision using one of our local reps.
Apr 4, 2014 5:07 AM
Our Athletic Director handles most yearly purchases
Apr 2, 2014 7:39 AM
Sales Reps we use the most of
Apr 1, 2014 1:12 PM
internet
Apr 1, 2014 12:18 PM
30 of 43
Page 5, Q11. List these anti-fumble products in order of effectiveness from least effective to most effective.
Hand pads and strip drills
Apr 4, 2014 6:55 AM
football pullers
Apr 3, 2014 5:34 PM
Slip skin - little
Apr 3, 2014 4:52 PM
Football sleeve-- effective
Apr 3, 2014 1:38 PM
Hands of coaches or other players
Apr 2, 2014 4:20 PM
Wet Ball with skinlube all on it
Apr 2, 2014 9:42 AM
Slipper Covers 5
Apr 2, 2014 8:24 AM
Ball Slip Covers
Apr 2, 2014 5:32 AM
Blaster tunnels, strip drills
Apr 1, 2014 8:54 PM
10
slipskins 4
Apr 1, 2014 4:44 PM
11
padded stick to hit the ball
Apr 1, 2014 3:03 PM
12
player vs player
Apr 1, 2014 1:47 PM
13
I used blaster tunnels. I thought they made them cover the ball up, but never saw
it cause a fumble.
Apr 1, 2014 1:07 PM
14
slip covers to make the ball difficult to hold onto.
Apr 1, 2014 12:21 PM
31 of 43
32 of 43
Page 6, Q17. What is your current age (years)
64
Apr 6, 2014 2:56 PM
54
Apr 5, 2014 8:47 PM
53
Apr 5, 2014 5:35 PM
53
Apr 5, 2014 5:05 PM
33
Apr 5, 2014 9:09 AM
64
Apr 5, 2014 6:11 AM
31
Apr 5, 2014 5:53 AM
34
Apr 5, 2014 4:14 AM
43
Apr 4, 2014 3:49 PM
10
54
Apr 4, 2014 1:56 PM
11
44
Apr 4, 2014 12:42 PM
12
44
Apr 4, 2014 12:12 PM
13
40
Apr 4, 2014 10:28 AM
14
50
Apr 4, 2014 10:25 AM
15
40
Apr 4, 2014 9:43 AM
16
41
Apr 4, 2014 9:28 AM
17
39
Apr 4, 2014 8:39 AM
18
53
Apr 4, 2014 8:30 AM
19
56
Apr 4, 2014 8:20 AM
20
30
Apr 4, 2014 7:50 AM
21
42
Apr 4, 2014 7:38 AM
22
62
Apr 4, 2014 7:36 AM
23
39
Apr 4, 2014 7:21 AM
24
59
Apr 4, 2014 6:58 AM
25
55
Apr 4, 2014 6:55 AM
26
32
Apr 4, 2014 6:49 AM
27
46
Apr 4, 2014 6:28 AM
33 of 43
28
55
Apr 4, 2014 6:12 AM
29
33
Apr 4, 2014 6:11 AM
30
55
Apr 4, 2014 6:10 AM
31
48
Apr 4, 2014 6:06 AM
32
44
Apr 4, 2014 6:02 AM
33
62
Apr 4, 2014 5:59 AM
34
45
Apr 4, 2014 5:56 AM
35
40
Apr 4, 2014 5:55 AM
36
44
Apr 4, 2014 5:55 AM
37
38
Apr 4, 2014 5:47 AM
38
36
Apr 4, 2014 5:42 AM
39
41
Apr 4, 2014 5:40 AM
40
40
Apr 4, 2014 5:37 AM
41
41
Apr 4, 2014 5:30 AM
42
39
Apr 4, 2014 5:16 AM
43
45
Apr 4, 2014 5:13 AM
44
49
Apr 4, 2014 5:12 AM
45
53
Apr 4, 2014 5:09 AM
46
34
Apr 4, 2014 5:03 AM
47
30
Apr 4, 2014 4:56 AM
48
44
Apr 4, 2014 4:56 AM
49
41
Apr 4, 2014 4:56 AM
50
60
Apr 4, 2014 4:48 AM
51
59
Apr 4, 2014 4:44 AM
52
62
Apr 4, 2014 4:26 AM
53
45
Apr 4, 2014 4:22 AM
54
61
Apr 4, 2014 4:09 AM
34 of 43
55
50
Apr 4, 2014 3:26 AM
56
59
Apr 4, 2014 1:51 AM
57
44
Apr 3, 2014 9:59 PM
58
32
Apr 3, 2014 9:21 PM
59
49
Apr 3, 2014 9:11 PM
60
52
Apr 3, 2014 9:04 PM
61
59
Apr 3, 2014 7:58 PM
62
42
Apr 3, 2014 7:34 PM
63
36
Apr 3, 2014 7:27 PM
64
47
Apr 3, 2014 7:14 PM
65
52
Apr 3, 2014 7:08 PM
66
61
Apr 3, 2014 6:59 PM
67
15-18
Apr 3, 2014 6:48 PM
68
54
Apr 3, 2014 6:45 PM
69
46
Apr 3, 2014 6:44 PM
70
30
Apr 3, 2014 6:22 PM
71
54
Apr 3, 2014 6:19 PM
72
44
Apr 3, 2014 6:16 PM
73
60
Apr 3, 2014 6:15 PM
74
48
Apr 3, 2014 6:12 PM
75
52
Apr 3, 2014 6:03 PM
76
57
Apr 3, 2014 5:56 PM
77
34
Apr 3, 2014 5:50 PM
78
58
Apr 3, 2014 5:40 PM
79
36
Apr 3, 2014 5:37 PM
80
61
Apr 3, 2014 5:35 PM
81
33
Apr 3, 2014 5:34 PM
35 of 43
82
45
Apr 3, 2014 5:27 PM
83
36
Apr 3, 2014 5:25 PM
84
35
Apr 3, 2014 5:22 PM
85
50
Apr 3, 2014 5:09 PM
86
40
Apr 3, 2014 5:02 PM
87
40
Apr 3, 2014 4:56 PM
88
39
Apr 3, 2014 4:53 PM
89
41
Apr 3, 2014 4:53 PM
90
41
Apr 3, 2014 4:51 PM
91
37
Apr 3, 2014 4:46 PM
92
37
Apr 3, 2014 4:45 PM
93
50
Apr 3, 2014 4:45 PM
94
50
Apr 3, 2014 4:44 PM
95
41
Apr 3, 2014 1:39 PM
96
27
Apr 3, 2014 11:08 AM
97
43
Apr 3, 2014 11:06 AM
98
34
Apr 3, 2014 10:21 AM
99
46
Apr 3, 2014 9:12 AM
100
42
Apr 3, 2014 9:07 AM
101
41
Apr 3, 2014 8:48 AM
102
45
Apr 3, 2014 8:31 AM
103
42
Apr 3, 2014 7:12 AM
104
45
Apr 3, 2014 6:56 AM
105
43
Apr 3, 2014 6:51 AM
106
59
Apr 3, 2014 6:33 AM
107
44
Apr 3, 2014 6:08 AM
108
58
Apr 3, 2014 4:14 AM
36 of 43
109
53
Apr 3, 2014 3:16 AM
110
35
Apr 2, 2014 4:21 PM
111
66
Apr 2, 2014 3:01 PM
112
60
Apr 2, 2014 1:15 PM
113
42
Apr 2, 2014 11:03 AM
114
43
Apr 2, 2014 10:39 AM
115
55
Apr 2, 2014 10:27 AM
116
47
Apr 2, 2014 10:20 AM
117
60
Apr 2, 2014 10:14 AM
118
38
Apr 2, 2014 10:12 AM
119
56
Apr 2, 2014 9:57 AM
120
41
Apr 2, 2014 9:43 AM
121
45
Apr 2, 2014 9:37 AM
122
51
Apr 2, 2014 9:23 AM
123
51
Apr 2, 2014 9:17 AM
124
45
Apr 2, 2014 8:46 AM
125
41
Apr 2, 2014 8:31 AM
126
66
Apr 2, 2014 8:29 AM
127
35
Apr 2, 2014 8:24 AM
128
53
Apr 2, 2014 8:15 AM
129
30
Apr 2, 2014 8:12 AM
130
59
Apr 2, 2014 7:54 AM
131
41
Apr 2, 2014 7:43 AM
132
46
Apr 2, 2014 7:41 AM
133
28
Apr 2, 2014 7:35 AM
134
28
Apr 2, 2014 7:32 AM
135
51
Apr 2, 2014 7:30 AM
37 of 43
136
52
Apr 2, 2014 7:30 AM
137
57
Apr 2, 2014 7:20 AM
138
46
Apr 2, 2014 7:11 AM
139
26
Apr 2, 2014 7:00 AM
140
60 years
Apr 2, 2014 6:55 AM
141
51
Apr 2, 2014 6:47 AM
142
40
Apr 2, 2014 6:42 AM
143
39
Apr 2, 2014 6:40 AM
144
47
Apr 2, 2014 6:39 AM
145
29
Apr 2, 2014 6:36 AM
146
58
Apr 2, 2014 6:34 AM
147
53
Apr 2, 2014 6:27 AM
148
56
Apr 2, 2014 6:24 AM
149
38
Apr 2, 2014 6:17 AM
150
26
Apr 2, 2014 6:15 AM
151
50
Apr 2, 2014 6:15 AM
152
65
Apr 2, 2014 6:11 AM
153
65
Apr 2, 2014 6:10 AM
154
50
Apr 2, 2014 5:58 AM
155
43
Apr 2, 2014 5:57 AM
156
49
Apr 2, 2014 5:43 AM
157
33
Apr 2, 2014 5:40 AM
158
53
Apr 2, 2014 5:34 AM
159
55
Apr 2, 2014 5:33 AM
160
44
Apr 2, 2014 5:27 AM
161
37
Apr 2, 2014 5:19 AM
162
44
Apr 2, 2014 5:04 AM
38 of 43
163
47
Apr 2, 2014 4:48 AM
164
46
Apr 2, 2014 4:31 AM
165
37
Apr 2, 2014 4:28 AM
166
37
Apr 2, 2014 4:02 AM
167
46
Apr 2, 2014 3:57 AM
168
68
Apr 2, 2014 3:46 AM
169
47
Apr 2, 2014 3:39 AM
170
40
Apr 1, 2014 10:41 PM
171
45
Apr 1, 2014 9:18 PM
172
29
Apr 1, 2014 8:34 PM
173
53
Apr 1, 2014 8:07 PM
174
58
Apr 1, 2014 8:07 PM
175
59
Apr 1, 2014 7:14 PM
176
45
Apr 1, 2014 6:30 PM
177
54
Apr 1, 2014 6:16 PM
178
63
Apr 1, 2014 6:15 PM
179
50
Apr 1, 2014 6:03 PM
180
42
Apr 1, 2014 5:56 PM
181
65
Apr 1, 2014 5:24 PM
182
53
Apr 1, 2014 5:23 PM
183
45
Apr 1, 2014 5:09 PM
184
58
Apr 1, 2014 5:04 PM
185
52
Apr 1, 2014 4:51 PM
186
53
Apr 1, 2014 4:45 PM
187
44
Apr 1, 2014 4:29 PM
188
44
Apr 1, 2014 4:10 PM
189
50
Apr 1, 2014 4:04 PM
39 of 43
190
49
Apr 1, 2014 3:52 PM
191
36
Apr 1, 2014 3:37 PM
192
38
Apr 1, 2014 3:35 PM
193
43
Apr 1, 2014 3:28 PM
194
41
Apr 1, 2014 3:24 PM
195
34
Apr 1, 2014 3:22 PM
196
36
Apr 1, 2014 3:12 PM
197
32
Apr 1, 2014 3:10 PM
198
47
Apr 1, 2014 3:04 PM
199
59
Apr 1, 2014 3:00 PM
200
54
Apr 1, 2014 2:41 PM
201
56
Apr 1, 2014 2:35 PM
202
65
Apr 1, 2014 2:33 PM
203
27 years
Apr 1, 2014 2:26 PM
204
42
Apr 1, 2014 2:26 PM
205
42
Apr 1, 2014 2:19 PM
206
35
Apr 1, 2014 1:55 PM
207
42
Apr 1, 2014 1:54 PM
208
52
Apr 1, 2014 1:51 PM
209
60
Apr 1, 2014 1:48 PM
210
37
Apr 1, 2014 1:45 PM
211
32
Apr 1, 2014 1:42 PM
212
39
Apr 1, 2014 1:35 PM
213
37
Apr 1, 2014 1:33 PM
214
41
Apr 1, 2014 1:33 PM
215
40
Apr 1, 2014 1:26 PM
216
32
Apr 1, 2014 1:14 PM
40 of 43
217
48
Apr 1, 2014 1:12 PM
218
46
Apr 1, 2014 1:11 PM
219
37
Apr 1, 2014 1:08 PM
220
37
Apr 1, 2014 1:07 PM
221
49
Apr 1, 2014 1:04 PM
222
47
Apr 1, 2014 1:03 PM
223
58
Apr 1, 2014 1:02 PM
224
34
Apr 1, 2014 1:01 PM
225
47
Apr 1, 2014 1:00 PM
226
43
Apr 1, 2014 12:59 PM
227
41
Apr 1, 2014 12:55 PM
228
44
Apr 1, 2014 12:55 PM
229
33
Apr 1, 2014 12:55 PM
230
46
Apr 1, 2014 12:52 PM
231
43
Apr 1, 2014 12:52 PM
232
39
Apr 1, 2014 12:52 PM
233
56
Apr 1, 2014 12:50 PM
234
41
Apr 1, 2014 12:49 PM
235
40
Apr 1, 2014 12:49 PM
236
33
Apr 1, 2014 12:46 PM
237
55
Apr 1, 2014 12:45 PM
238
45
Apr 1, 2014 12:43 PM
239
46
Apr 1, 2014 12:42 PM
240
34
Apr 1, 2014 12:41 PM
241
50
Apr 1, 2014 12:41 PM
242
37
Apr 1, 2014 12:39 PM
243
40
Apr 1, 2014 12:38 PM
41 of 43
244
46
Apr 1, 2014 12:37 PM
245
44
Apr 1, 2014 12:35 PM
246
41
Apr 1, 2014 12:32 PM
247
33
Apr 1, 2014 12:32 PM
248
38
Apr 1, 2014 12:27 PM
249
46
Apr 1, 2014 12:27 PM
250
42
Apr 1, 2014 12:25 PM
251
50
Apr 1, 2014 12:24 PM
252
52
Apr 1, 2014 12:24 PM
253
55
Apr 1, 2014 12:24 PM
254
44
Apr 1, 2014 12:24 PM
255
39
Apr 1, 2014 12:23 PM
256
36
Apr 1, 2014 12:22 PM
257
46
Apr 1, 2014 12:22 PM
258
35
Apr 1, 2014 12:21 PM
259
51
Apr 1, 2014 12:21 PM
260
43
Apr 1, 2014 12:20 PM
261
40
Apr 1, 2014 12:20 PM
262
32
Apr 1, 2014 12:19 PM
263
49
Apr 1, 2014 12:19 PM
264
40
Apr 1, 2014 12:18 PM
265
37
Apr 1, 2014 12:17 PM
266
49
Apr 1, 2014 12:15 PM
267
42
Apr 1, 2014 12:15 PM
268
47
Apr 1, 2014 12:14 PM
269
46
Apr 1, 2014 12:14 PM
270
46
Apr 1, 2014 12:14 PM
42 of 43
271
39
Apr 1, 2014 12:13 PM
272
51
Apr 1, 2014 12:13 PM
273
58
Apr 1, 2014 12:12 PM
274
40
Apr 1, 2014 12:12 PM
275
45
Apr 1, 2014 12:11 PM
276
59
Apr 1, 2014 11:49 AM
43 of 43

Progressive Relations Complete High & Tight Research Report

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The FOOTBALL Coach

Drawing Attention in a Passionate

High & Tight LLC. Research Report Prepared by Progressive Relations

HIGH & TIGHT STADIUM

Executive Summery .......................................................................... Pg. 4-5

Research Strategies ...................................................................... Pg. 8-10

Appendices ..................................................................................... Pg. 21+

I think there is a place

Its probably the

Methods & Sample

High & Tight was created by ex-football coach Tom

Progressive Relations - Executive Summery Continued - 5

Methods & Sample

Progressive Relations - Research Goals & Objectives- 7

Progressive Relations - Research Goals & Objectives- 6

Research Goals &

Research Goals &

2. Examine the perception of the fumble preventive product.

3. Understand how our target audience receives information.

4. Enhance a favorable attitude for coaches to buy our product.

Have you heard of

What is a coachs attitude toward purchasing new football training devices?

Progressive Relations - Research Strategy - 9

Progressive relations used a convenience sampling

Progressive Relations - Research Strategy - 8

Qualitative Research Sample

6 High School Football Coaches

The first set of interviews was conducted at Mount

School. Derek Wooton conducted this interview face to

Progressive Relations - Research Findings - 11

Progressive Relations - Research Strategy - 10

Progressive Relations research findings shed light on the thought

Top Four Research Findings

of communication by football coaches

2. Football coaches primarily use the

internet for recruiting purposes and

3. Although it was believed that the

4. Defensive coaches and coordinators

are hesitant to incorporate the High

Progressive Relations - Research Findings - 12

Progressive Relations - Research Findings - 13

Qualitative Research Findings

Qualitative Research Findings

ant High School Jason McIntyre.

Football coaches intently listen to other coaches everyday,

Some big website would be scout.com, rivals.

Reliability through word of mouth is important not

Progressive Relations - Research Findings - 15

Progressive Relations - Research Findings - 14

Importance on Football Security

This will help greatly with generating interest from

Coachs First Impressions of High

I think there is a place for it in individual drills

Progressive Relations - Research Findings - 16

anytime of the day is was viewed positively by almost

Level of Coaching Experience

Head Coach 78.5 %

o---------- -----------o------ ------------Where Coaches Reside

Progressive Relations - Research Findings - 17

Progressive Relations - Research Findings - 18

Progressive Relations - Research Findings - 19

Quantitative Research Findings