Fill in each matrix that follows for both of your genres as a way of inputting and organizing the content of

the body of your analysis.

Genre # 1:

Combined Plan Program Experience

http://undergrad.admissions.columbia.edu/learn/academiclife/engineering/combinedplan-program
Name the intended audience(s) and discourse
Audience and Purpose:
community/communities for this genre.
- Potential students researching colleges
are the intended audience.
What does the audience already know and
what do they need to know?
- The audience knows the gap between
the liberal arts and engineering
degrees. They need to know the
benefits of this program over others.
How much time will the audience spend with
each genre? (For example, if one of your
genres is a YouTube video, you must allow
enough time for your audience to watch the
video. If you are analyzing a written document,
write the amount of time it took you to read it)
- The audience will need to spend at
least 20 minutes to fully understand the
text.
What was the purpose (to inform, persuade
and/or entertain) of this genre?
- The purpose is to inform these
newcomers of the benefits of this
program over the standard programs
available in universities.
How formal is the language?
- Language in this article is typical of
professional/academia generated
material.
What specialized vocabulary is used?
- Particular to this text, phrases such as
While Columbia will do its best to
accommodate students requests to live
on campus after the first year.
Demonstrates the exclusivity of the
program.
What other language features do you notice?
(Text, type, font, color, visual elements, etc.)
- The article offers a map as a method of
offering other locations, possibly as
path of persuasion.
How does the genre establish (or
Rhetorical Issues
attempt to establish) its credibility
with the audience?
- Credibility is automatically
asserted by being developed

from the Undergraduate office

itself.
What emotions is the genre
attempting to evoke from its
audience?
- The genre attempts to retain its
professional status while
What types of evidence are used to
support claims? Is it valid and
reliable? If you think there is no
evidence, what is used to help
support the information presented?
-

Are there limitations placed on the

information because of the genre?
Does it have more freedom to
express what it needs to because of
the genre?
- A bias is created from this
genre as it doesnt provide an
alternate view of topic at hand
How does the structure facilitate its
purpose?
- Direct and alternative paths of
participating in the program
covers all the aspects and
attempts to remove doubt.
How is the information organized to
convey its message?
- Organization is simple and easy
to understand.

Genre # 2: College Grads Need Skills, Not Liberal Arts

http://www.businessweek.com/debateroom/archives/2011/07/college_grad
s_need_skills_not_liberal_arts.html
Name the intended audience(s) and discourse
Audience and Purpose
community/communities for this genre.
- The audience of this genre ranges from
the general public to scholars in
academia.
What does the audience already know and
what do they need to know?
- The audience knows the gap between
the liberal arts and engineering degrees.
The audience needs to know the truth
and myths derived from this knowledge.
How much time will the audience spend with
each genre? (For example, if one of your
genres is a YouTube video, you must allow
enough time for your audience to watch the
video. If you are analyzing a written document,
write the amount of time it took you to read it)
- This article requires approximately 2030 minutes to fully grasp.
What was the purpose (to inform, persuade
and/or entertain) of this genre?
- Intended to create conversation and
debate, while also informing its readers
the article makes a valid effort.
How formal is the language?
- Language formality varies from headline
to headline. The section focused at
engineers is fairly a simple read, while
the liberal arts focused parts offers
words of intellectuality and ontology.
What specialized vocabulary is used?
- Engineering: high use of logos w/
statisctics innovation, with high-tech
research, development, and
commercialization
- Liberal arts: high use of ethos in what a
persons life should be. Humanism and
whole person.
What other language features do you notice?
(Text, type, font, color, visual elements, etc.)

Rhetorical Issues

How does this genre establish (or attempt to

establish) its credibility with the audience?
- The article used other credible sources
as a way to gain credibility

Structure and Delivery

What emotions is the genre attempting to

evoke from its audience?
- The genre attempts to gain a feeling of
controversy and debate.
What types of evidence are used to support
claims? Is it valid/reliable? If you think there is
no evidence, what is used to help support the
information presented?
- Engineering: uses stats and credible
source University at Albanys College of

Nanoscale Science & Engineering. With $7

billion in public and private investment, it gives
students a unique opportunity to study and
drive innovation and technology transfer
Liberal Arts: Credible source Harvard
Business Review item, writer Tony GolsbySmith points to the limitations of an education
focusing more on skills that prepare us to
"control, predict, verify, guarantee, and test
data

How is the information organized to convey its

message?
- Pro and con
Are there limitations placed on the information
because of the genre? Does it have more
freedom to express what it needs to because
of the genre?
- Any limitation in this genre derives from
its brief nature and limited amount of
sources
How does the structure facilitate its purpose?
- The structure is simple and easy to
understand. Making it effortless to
develop an opinon.
What other language features do you notice?
(Text, type, font, color, visual elements, etc.)
- Engineering part is written like an
internet advertisement, while the Liber
arts section follows a research paper
template