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Counterclaim Defendants.
Defendant/Counterclaim Plaintiff Blue Buffalo Company Ltd. (Blue Buffalo), for its
Answer to the Second Amended Complaint of Plaintiff/Counterclaim Defendant Nestl Purina
Petcare Company (Nestl Purina), respectfully states as follows:
1.
Blue Buffalo admits that Nestl Purinas Second Amended Complaint purports to
assert claims for false advertising, commercial disparagement and unjust enrichment and seeks a
declaratory judgment.
2.
promote the benefits of its products, employs marketing staff, and has built a brand targeted at
ingredient-conscious pet owners. Blue Buffalo denies that the tests conducted by Nestl Purina
provided a basis to draw conclusions about the ingredients in Blue Buffalos products. Indeed,
Blue Buffalo has now unmasked the identity of the highly sophisticated, independent
laboratory that Nestl Purina secretly commissioned to conduct its tests. As it turns out, the
laboratory is an individual working out of his basement who faked his credentials, and whose
methodologywhich consisted of looking at Blue Buffalos pet foods under a low-powered
microscopeis utterly unreliable and contrary to industry standards. (See Exhibit A hereto).
One of Americas leading microscopy experts has executed a declaration detailing the numerous
flaws in Nestl Purinas tests. (See Exhibit B hereto). Blue Buffalo specifically denies that its
product formulas contain chicken or poultry by-product meals, corn, or artificial preservatives, or
that its grain-free product formulas contain grains. Blue Buffalo denies the remaining allegations
of paragraph 2.
3.
Blue Buffalo admits that it emphasizes its ingredients and nutritional claims
throughout its website, product packaging, advertisements, and other promotional materials and
that it spends substantial sums on advertising. Blue Buffalo denies the remaining allegations of
paragraph 3.
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4.
Blue Buffalo denies that the tests conducted by Nestl Purina provided a basis to
draw conclusions about the ingredients in Blue Buffalos products. Blue Buffalo denies the
remaining allegations of paragraph 4.
5.
Blue Buffalo admits that it advertises and promotes its products as made with
only the finest natural ingredients and that it does not use chicken or poultry by-product meal,
corn or artificial preservatives. Blue Buffalo denies the remaining allegations of paragraph 5.
6.
Blue Buffalo denies that it has launched a vicious and false attack on big
name pet foods. Blue Buffalo admits that it spends millions of dollars per year on product
advertising. Blue Buffalo denies that its television commercials are false and unsubstantiated.
Blue Buffalo denies the remaining allegations in paragraph 6.
7.
Blue Buffalo admits the National Advertising Division of the Council of Better
Business Bureaus (NAD) issued a decision in a matter involving Blue Buffalo on March 11,
2014, and states that the decision speaks for itself. To the extent that paragraph 7 pleads legal
conclusions, no answer is required. Blue Buffalo denies the remaining allegations of paragraph 7
and specifically denies Nestl Purinas characterization of the findings of the NAD. Blue
Buffalo further denies the relevance and admissibility of the NAD decision in these proceedings.
8.
Denied.
9.
Blue Buffalo admits that the NAD issued a decision in a matter involving Blue
Buffalo on March 11, 2014, and states that the decision speaks for itself. To the extent that
paragraph 9 pleads legal conclusions, no answer is required. Blue Buffalo denies the remaining
allegations of paragraph 9 and specifically denies Nestl Purinas characterization of the findings
of the NAD. Blue Buffalo further denies the relevance and admissibility of the NAD decision in
these proceedings.
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10.
Blue Buffalo admits that the National Advertising Review Board (NARB)
issued a decision in a matter involving Blue Buffalo on July 9, 2014, and states that the decision
speaks for itself. To the extent that paragraph 10 pleads legal conclusions, no answer is required.
Blue Buffalo denies the remaining allegations of paragraph 10 and specifically denies Nestl
Purinas characterization of the findings of NARB. Blue Buffalo further denies the relevance
and admissibility of the NARB decision in these proceedings.
11.
Denied.
12.
headquarters at 901 Chouteau Avenue, St. Louis, Missouri 63102 that makes and sells pet food,
treats, and related products in the United States and worldwide in grocery stores, mass
merchandisers, pet stores, and online. Blue Buffalo is without sufficient knowledge or
information to answer the remaining allegations of paragraph 12, and therefore denies the same.
13.
Connecticut and is in the business of marketing and selling pet food, pet treats and related
products. Blue Buffalo denies the remaining allegations of paragraph 13.
14.
Blue Buffalo admits that the Second Amended Complaint purports to plead
claims under the Lanham Act and the common law of the State of Missouri. To the extent
Paragraph 14 pleads legal conclusions, no answer is required. Blue Buffalo denies the remaining
allegations of paragraph 14.
15.
16.
Blue Buffalo admits that it advertises and sells its products to retailers and
admits that it employs pet detectives in Missouri to promote sales of Blue Buffalo products to
consumers in various retail outlets in Missouri. And Blue Buffalo admits that it has a factory in
Joplin, Missouri, is recruiting employees to work in that factory, and maintains a registered agent
for service of process in Missouri. To the extent Paragraph 16 pleads legal conclusions, no
answer is required.
17.
18.
Blue Buffalo admits that it provides nutritional and ingredient information on its
website, in its product packaging, in print ads, television ads, and in other advertising materials.
Blue Buffalo further admits that its products are sold at a price higher than certain competing
brands. Blue Buffalo denies the remaining allegations in paragraph 18.
19.
Blue Buffalo admits that it spent more than $50 million on product advertising in
Blue Buffalo admits that it advertises a TRUE BLUE PROMISE stating that its
Blue Buffalo admits that paragraph 21 contains a graphic that has appeared on its
Blue Buffalo admits that its products are different from many leading pet food
brands in that Blue Buffalo products do not contain ingredients considered less desirable by pet
parents. Blue Buffalo further admits that, as set forth more fully below, for a period of time
ending May 2014, in violation of Blue Buffalos procurement contracts and ingredient
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specifications, a major supplier of ingredients to Blue Buffalo and many other pet food
companies sent mislabeled ingredients to manufacturing facilities that produce Blue Buffalo dry
pet foods. As a result of this misconduct, which came to light only through discovery in this
action and was not previously known to or detected by Blue Buffalo or any other customer of
this supplier, some Blue Buffalo dry pet food products manufactured using the mislabeled
ingredients contained poultry by-product meal. Blue Buffalo has since stopped doing business
with this supplier, and is confident that none of its pet foods currently contain poultry by-product
meals. Blue Buffalo denies the remaining allegations in paragraph 22.
23.
Blue Buffalo denies that its product formulas contain chicken by-product meal or
poultry by-product meals or that it ever deliberately included those ingredients in its products.
Blue Buffalo further denies that the testing conducted by Nestl Purina provided a basis to draw
conclusions about the ingredients in Blue Buffalos products. Rather, Blue Buffalo has now
exposed Nestl Purinas tests as utterly unreliable junk science.
24.
Blue Buffalo admits that it makes statements that consumers should Choose
BLUE and that it advertises that its products contain the finest natural ingredients for superior
nutrition. Blue Buffalo further admits that paragraph 24 includes graphics that have appeared
on Blue Buffalos website. Blue Buffalo denies the remaining allegations of paragraph 24.
25.
Blue Buffalo admits the NAD issued a decision in a matter involving Blue
Buffalo on March 11, 2014 and states that the decision speaks for itself. To the extent that
paragraph 25 pleads legal conclusions, no answer is required. Blue Buffalo denies the remaining
allegations of paragraph 25 and specifically denies Nestl Purinas characterization of the
findings of the NAD. Blue Buffalo further denies the relevance and admissibility of the NAD
decision in these proceedings.
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26.
Denied.
27.
Blue Buffalo admits that its advertising features comparisons between Blue
Buffalo products and those of its competitors and that Blue Buffalo encourages consumers to
study product ingredient labels. Blue Buffalo further admits that paragraph 27 includes graphics
that have appeared on Blue Buffalos website. Blue Buffalo denies the remaining allegations of
paragraph 27.
28.
Blue Buffalo admits that paragraph 28 sets forth one of its former television
commercials. Blue Buffalo denies that the television commercial described in paragraph 28 is
currently being aired and denies the characterization of this commercial as an attack ad.
29.
Denied.
30.
Blue Buffalo admits that its website has offered a True Blue Test, which
allowed consumers to compare the ingredient contents of Blue Buffalos products with some
products of other leading brands, including some products of Nestl Purina. Blue Buffalo further
admits that paragraph 30 includes graphics that have appeared on Blue Buffalos website. Blue
Buffalo denies the remaining allegations of paragraph 30.
31.
Blue Buffalo admits that certain consumers of pet food are becoming increasingly
ingredient conscious and rely upon ingredient content information. Blue Buffalo denies the
remaining allegations of Paragraph 31.
32.
Blue Buffalo admits that Blue Buffalo products include LifeSource Bits that
include vitamins, minerals and antioxidants and are cold-formed. Blue Buffalo further
admits that LifeSource Bits are a darker color than the kibble that constitutes the majority of the
Blue Buffalo dry pet food products. Blue Buffalo admits that it advertises that its LifeSource
Bits contain a precise blend of vitamins, minerals and antioxidants. Blue Buffalo further
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admits that paragraph 32 includes graphics that have appeared on Blue Buffalos website. Blue
Buffalo denies the remaining allegations of Paragraph 32.
33.
Blue Buffalo admits that it has included LifeSource Bits on the results page of its
True Blue Test. Blue Buffalo further admits that paragraph 33 includes graphics that appeared
on Blue Buffalos website. Blue Buffalo denies the remaining allegations of paragraph 33.
34.
Denied.
35.
Blue Buffalo admits that it advertises that LifeSource Bits contain taurine for
health eyes and heart. Blue Buffalo admits that taurine is an essential amino acid for cats. Blue
Buffalo admits that the kibble in its dry food products contain taurine. Blue Buffalo lacks
knowledge or information concerning the testing alleged in paragraph 35 and on that basis denies
the allegations concerning that testing. Blue Buffalo denies the remaining allegations of
paragraph 35.
36.
Blue Buffalo admits that it advertises that LifeSource Bits contain lysine for
growth and development. Blue Buffalo admits that lysine is an important amino acid. Blue
Buffalo admits that its kibble includes lysine. Blue Buffalo denies the remaining allegations of
paragraph 36.
37.
Blue Buffalo admits that LifeSource Bits and other kibble contain omega 3 and
omega 6 fatty acids. Blue Buffalo lacks knowledge or information concerning the testing alleged
in paragraph 37 and on that basis denies the allegations concerning that testing. Blue Buffalo
denies the remaining allegations of paragraph 37.
38.
Blue Buffalo admits that LifeSource Bits and other kibble contain Vitamin B12.
Blue Buffalo lacks knowledge or information concerning the testing that forms the basis for the
allegation that LifeSource Bits contain 2-3 times less Vitamin B12 than the regular kibble and
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on that basis denies those allegations. Blue Buffalo denies the remaining allegations of
paragraph 38.
39.
Denied.
40.
Blue Buffalo admits that it makes statements that other manufacturers process
their foods with heat as high as 350 [which] can destroy the potency of many vitamins,
minerals, antioxidants and important enzymes. Blue Buffalo further admits that paragraph 40
includes graphics that appeared on Blue Buffalos website. Blue Buffalo denies the remaining
allegations of paragraph 40.
41.
Blue Buffalo admits that it has advertised that Jolly Joints pet treat contain
ingredients that Help[] Promote Health Joints and Hips. Blue Buffalo further admits that
paragraph 41 includes graphics that have appeared on Blue Buffalos website. Blue Buffalo
denies the remaining allegations of paragraph 41.
42.
Blue Buffalo admits that Jolly Joints pet treats contain 300mg/kg of glucosamine.
Blue Buffalo admits that a bag of Jolly Joints contains 92 grams of pet treats. Blue Buffalo
admits that a bag of Jolly Joints contains 27.6 mg of glucosamine. Blue Buffalo denies the
remaining allegations of paragraph 42.
43.
Admitted.
44.
Blue Buffalo admits that its advertising and employees have stated that Blue
Buffalos products contain Only the Finest Natural Ingredients and that they have No
Artificial Preservatives. Blue Buffalo admits that it employs salespeople to inform consumers
about the quality of Blue Buffalos products as compared to competitive products, that its
products do not contain any chicken or poultry by-product meals and that Blue Buffalo honors
the True Blue Promise. Blue Buffalo denies the remaining allegations of paragraph 44.
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45.
Denied.
46.
Admitted
47.
Blue Buffalo admits that certain consumers favor grain-free products for a variety
of reasons. Blue Buffalo further admits that its grain-free products are beneficial to pets with
grain allergies and that paragraph 47 includes graphics that have appeared on Blue Buffalos
website. Blue Buffalo denies the remaining allegations of paragraph 47.
48.
Denied. Blue Buffalo specifically denies that its products contain ground corn,
that rice hulls are a grain, and that its grain free product formulas contain ground corn, rice grain,
or any other grain.
49.
Denied.
50.
Blue Buffalo admits that it has used the slogan Love them like family. Feed
them like family. Blue Buffalo further admits that paragraph 50 includes graphics that have
appeared on Blue Buffalos website. Blue Buffalo denies the remaining allegations of paragraph
50.
51.
Denied.
52.
Blue Buffalo admits that certain Blue Buffalo advertising was challenged by a
competitor before NAD in 2008, and that NAD issued a decision on July 31, 2008. The decision
speaks for itself. To the extent paragraph 52 pleads legal conclusions, no answer is required.
Blue Buffalo denies the remaining allegations of paragraph 52 and specifically denies Nestl
Purinas characterization of the findings of the NAD. Blue Buffalo further denies the relevance
and admissibility of the NAD decision in these proceedings.
53.
Blue Buffalo admits that certain Blue Buffalo advertising was challenged by a
competitor before NAD in 2008, and that NAD issued a decision on July 31, 2008. The decision
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speaks for itself. To the extent paragraph 53 pleads legal conclusions, no answer is required.
Blue Buffalo denies the remaining allegations in paragraph 53 and specifically denies Nestl
Purinas characterization of the findings of the NAD. Blue Buffalo further denies the relevance
and admissibility of the NAD decision in these proceedings.
54.
Denied.
55.
Blue Buffalo admits that Nestl Purina filed its original complaint on May 6, 2014
in conjunction with an advertising campaign that included press releases, a website and
additional related media statements. Blue Buffalo denies the remaining allegations in paragraph
55.
56.
Admitted.
57.
Admitted.
58.
COUNT I
(Alleged False Advertising Under The Lanham Act, 15 U.S.C. 1125(A))
59.
Blue Buffalo restates and incorporates by reference its responses to the allegations
Denied.
61.
Denied.
62.
Denied.
63.
Denied.
64.
Denied.
65.
Denied.
66.
Denied.
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COUNT II
(Alleged Commercial Disparagement Under The Lanham Act, 15 U.S.C. 1125(A))
67.
Blue Buffalo restates and incorporates by reference its responses to the allegations
Denied.
69.
Denied.
70.
Denied.
71.
Denied.
72.
Denied.
73.
Denied.
74.
Denied.
COUNT III
(Alleged Common Law Unfair Competition)
75.
Blue Buffalo restates and incorporates by reference its responses to the allegations
Denied.
77.
Denied.
78.
Denied.
COUNT IV
(Alleged Common Law Unjust Enrichment)
79.
Blue Buffalo restates and incorporates by reference its responses to the allegations
Denied.
81.
Denied.
82.
Denied.
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83.
Denied.
COUNT V
(Declaratory Judgment)
84.
Blue Buffalo restates and incorporates by reference its responses to the allegations
86.
Blue Buffalo admits that Nestl Purina seeks a declaration by this Court as
detailed in Paragraph 86. Blue Buffalo denies that Purina is entitled to any such declaration.
87.
Denied.
FIRST AFFIRMATIVE DEFENSE
Nestl Purinas complaint fails to state a claim upon which relief may be granted.
SECOND AFFIRMATIVE DEFENSE
Nestl Purinas complaint is barred by the doctrine of unclean hands.
THIRD AFFIRMATIVE DEFENSE
Nestl Purinas complaint is barred because Blue Buffalo has complied with all
applicable regulations of the federal and state governments.
FOURTH AFFIRMATIVE DEFENSE
Nestl Purinas complaint is preempted or precluded in whole or in part by federal law.
FIFTH AFFIRMATIVE DEFENSE
Nestl Purinas complaint is barred by the doctrine of laches.
WHEREFORE, Blue Buffalo respectfully prays that the Second Amended Complaint be
dismissed in its entirety, that Blue Buffalo be awarded its costs and attorneys fees, and that the
Court order such other and further relief as it deems just and proper.
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orchestrated advertising campaign by Nestl Purinaalong with Nestl Purinas marketing and
public relations agencies PRCG/Haggerty LLC and Blue State Digitalthat falsely attacks Blue
Buffalos honesty and the quality of its products. Since May 2014, Nestl Purina has blanketed
the media with ads that claim that Blue Buffalo knowingly includes in its pet foods certain lowcost and unappealing ingredientsthe same ingredients that Nestl Purina admits are mainstays
in many of its own productsand that Blue Buffalo is purposefully deceiving consumers when it
states that it does not use those ingredients. In fact, it is Nestl Purinas fabricated claims about
Blue Buffalos product formulas, and malicious attacks on Blue Buffalos integrity, that are
blatantly false.
2.
Nestl Purina is a subsidiary of Nestl S.A., which is the worlds largest food
company with more than $100 billion in annual sales and $220 billion in market capitalization.
Nestl Purina is itself a corporate behemoth. It is the largest pet food company in the United
States with a 33% market share, which is more than twice that of its next competitor. A primary
ingredient in many of Nestl Purinas pet-food products is poultry by-product meal, which is
defined by industry standards as the ground, rendered, clean parts of the carcass of slaughtered
poultry, such as necks, feet, undeveloped eggs, and intestines, exclusive of feathers, except in
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such amounts as might occur unavoidably in good processing practices. Nestl Purinas
ingredients also include significant amounts of corn and corn derivatives, numerous artificial
color additives, and artificial preservatives.
3.
Blue Buffalo was founded just over a decade ago as a family company, with a
mission to provide consumers with a different choice. Blue Buffalo understands that pet
ownersor pet parents, as Blue Buffalo refers to themdo not want to feed their dogs and
cats ground and rendered poultry necks, feet, undeveloped eggs and intestines. Nor do they want
to feed them foods composed primarily of corn, artificial colors or artificial preservatives.
Instead of these undesirable constituents, Blue Buffalo pet foods contain high-quality natural
ingredients, including deboned chicken, lamb or fish as the first ingredient, wholesome whole
grains, garden vegetables, and antioxidant-rich fruits. Blue Buffalo pet foods also include a
proprietary blend of vitamins, minerals and antioxidants. Blue Buffalo pet food formulas contain
no chicken or poultry by-product meals; no artificial flavors, colors, or preservatives; and no
corn, wheat or soy.
4.
Blue Buffalo is now the fastest-growing major pet food company in the United
States, and has carved a leading position in the burgeoning wholesome natural-foods segment of
the market. The companys brand is built on a commitment to using natural, high-quality
ingredients and on its transparency with consumers. This relationship-building approach has
proven successful with pet owners. In recent years, consumers have flocked to Blue Buffalos
products and away from the engineered, low-cost products manufactured by Nestl Purina and
other major companies.
5.
Unable to compete on the merits of its ingredients or products, or for the hearts
and minds of todays pet food consumers, Nestl Purina has decided to wage a nationwide smear
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campaign against Blue Buffalo and its products. Leveraging its massive advertising and publicrelations apparatus, and accusing Blue Buffalo of a deliberate fraud on the consuming public,
Nestl Purina has set out to destroy Blue Buffalos brand and the core of the strength of that
brand: consumers faith in the integrity of Blue Buffalo as a company. Among other things,
Nestl Purina has set up a website at www.petfoodhonesty.com that accuses Blue Buffalo of not
being honest about the ingredients in their pet food. Nestl Purina has promoted that site and
repeated its attacks on Blue Buffalos honesty in press releases, on social media platforms, on its
brand-specific websites, in search-engine ads, and through direct emails to consumers and
retailers. Nestl Purinas campaign seeks to convince the public that Blue Buffalos dry pet-food
products contain poultry by-product meal and cornthe same ingredients that are the hallmark
of Nestl Purinas own brandsand that Blue Buffalo deliberately makes false representations to
the contrary in order to cultivate the false belief that these ingredients are absent from Blue
Buffalos products. Nestl Purina also claims that products that Blue Buffalo advertises as
grain-free in fact contain grains.
6.
Nestl Purinas claims are false. Blue Buffalo never uses poultry by-product meal
or corn in any of its formulas. Blue Buffalo has never sourced or ordered these ingredients and
its manufacturing facilities are not permitted to use them. And there are no rice grainsor
grains of any kindin any of Blue Buffalos grain free products.
7.
Apparently conscious of the legal risks inherent in its smear campaign, Nestl
Purina has filed in this Court a tactical lawsuit in which it makes many of the same false
accusations. Nestl Purina apparently hopes that its lawsuit will protect it from legal action by
Blue Buffalo, since statements in court papers themselves typically enjoy a litigation privilege.
But Nestl Purinas statements go well beyond its court filings. Nestl Purina has employed a
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systematic advertising and public relations campaign to widely disseminate its false claims in
press statements, emails and social media and on internet websites to consumers in Missouri and
throughout the United States. Nestl Purina cannot shield itself from accountability for its
actions. Nestl Purina implores consumers to Get the facts, and claims as a scientific fact that
Blue Buffalo is being dishonest because its pet food products actually contain substantial
amounts of poultry by-product meal. That is advertising. That is false. And that is a violation
of the law. Bringing a baseless lawsuit that repeats the same false advertising claims is no
defense.
8.
Nestl Purinas position is not helped by its vague assertion that independent
testing detected variable amounts of poultry by-product meal or corn on an inconsistent basis
in several Blue Buffalo product samples, or by its misguided claims regarding grain in grainfree products. Prior to filing this lawsuit, Blue Buffalo asked Nestl Purina to disclose the
laboratory testing it relies upon, but Nestl Purina flatly refused to do so. Nestl Purina
concealed its testing until forced to reveal it publicly. The reasons for Nestl Purinas secrecy
are now apparent: its tests were conducted by a single individual working out of his basement
who faked his credentials, and whose methods and conclusions are utterly unreliable.
9.
Unless curtailed, Nestl Purinas smear campaign will cause irreparable injury to
the value of Blue Buffalos brand. Blue Buffalo seeks injunctive relief, corrective advertising,
and damages occasioned by Counterclaim Defendants false and deceptive advertising campaign.
PARTIES
10.
at 11 River Road, Wilton, Connecticut 06897. Blue Buffalo is in the business of developing,
marketing and selling pet food, pet treats, and related products in the United States and Canada.
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11.
headquarters at 901 Chouteau Avenue, St. Louis, Missouri 63102. Nestl Purina makes and sells
pet food, treats, and related products in the United States and worldwide.
12.
company with headquarters at 45 Broadway, Suite 3140 New York, New York 10006. PRCG/
Haggerty is a public relations and communications firm that designed and built the advertising
campaign challenged herein. On information and belief, that campaign was designed with Nestl
Purina in Missouri and was intended to reach consumers throughout the United States.
13.
at 101 Avenue of the Americas, New York, New York 10013. Blue State is a digital marketing
agency and a subsidiary of WPP Plc, which upon information and belief is the worlds largest
advertising agency. Blue State developed the content of advertisements challenged herein and
arranged for them to be disseminated to consumers throughout the United States. On
information and belief, these advertisements were developed with Nestl Purina in Missouri.
14.
Upon information and belief, Counterclaim Defendants John Doe 1 through John
Doe 8 are external advertising, marketing, and/or public relations firms, companies or
individuals that orchestrated, designed, assisted, contributed, advised, and/or participated in the
Nestl Purina advertising campaign that is the subject of this counterclaim.
JURISDICTION AND VENUE
15.
This action for false advertising arises under the Lanham Trademark Act of 1946,
15 U.S.C. 1051, et seq. (the Lanham Act), the common law of the states of Missouri and
Connecticut, and the unfair competition or deceptive trade practices statutes of various states as
detailed herein.
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16.
This Court has subject matter jurisdiction over this action pursuant to 15 U.S.C.
1121 and 28 U.S.C. 1331 and 1338. This Court has supplemental jurisdiction over the related
state and common law claims pursuant to 28 U.S.C. 1338(b) and 1367(a).
17.
substantial part of the events or omissions giving rise to this action have occurred and/or will
occur within this District.
BACKGROUND FACTS
18.
Blue Buffalo was founded in 2002 by Bill Bishop and his two sons. When their
family dog was diagnosed with cancer, the Bishops began researching pet food ingredients and
were disturbed to learn that many well-known brands contained things like chicken by-product
meal and corn gluten meal (the dried residue from corn after the removal of the larger part of the
starch and germ, and the separation of the bran), as well as artificial flavors and colors. Having
discovered what they believed was a major disconnect between what pet owners wanted to feed
their cats and dogs and what they were actually feeding them, the Bishops founded Blue Buffalo
with the mission to bring transparency to the pet food category by educating consumers about the
ingredients in pet foods and offering them a better choice. Blue Buffalo developed and brought
to market foods made with the high-quality wholesome ingredients that many owners desired for
their pets but could not find in the cost-engineered mass-produced products made by major
companies.
19.
Blue Buffalo, like many of its competitors, makes both (1) dry pet food such as
that typically sold in bags, which is known as kibble; and (2) wet pet food such as that
typically sold in cans. The Nestl Purina false advertising at issue in this lawsuit addresses only
the ingredients in Blue Buffalos dry pet food.
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20.
Blue Buffalo products are designed to provide wholesome nutrition through high-
quality natural ingredients, vitamins, minerals, and antioxidants. Blue Buffalos dry food
formulas have four key characteristics. First, all Blue Buffalo products feature deboned chicken,
lamb, fish or other high quality real meats such as bison or venison as the first ingredient, which
means that there is more of that ingredient than any other in each recipe. Second, Blue Buffalo
uses only whole grains, rather than the less expensive fractionated grains used in many pet
foods. Third, each recipe contains garden vegetables and antioxidant-rich fruit. Fourth, all Blue
Buffalo dog and cat dry foods contain LifeSource Bits, which are a precise blend of vitamins,
minerals and antioxidants.
21.
Blue Buffalo foods are also distinguished by what they do not contain. Unlike
many leading brands, Blue Buffalo product formulas contain no chicken or poultry by-product
meals; no corn, wheat, or soy proteins (less expensive grains that are widely used in cheaper pet
foodsoften as a substitute for meat proteinsand that have been associated with allergies in
some pets); and no artificial colors, flavors, or preservatives.
22.
Blue Buffalo has built its strong brand identity by establishing relationships of
trust and transparency with pet owners. Blue Buffalo engages consumers by educating them on
pet nutrition and ingredients, inviting factual comparisons between Blue Buffalos products and
competing products based on ingredient labels, and allowing consumers to make their own
informed decisions about the composition of foods they want to feed their pets. The company
employs this strategy of transparency and education across all of its points of contact with pet
owners, from its website to its advertising to the one-on-one conversations that Blue Buffalos
representatives have each week with consumers at pet specialty stores across the United States
and Canada.
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23.
Nestl Purina takes a very different approach to making and selling its pet foods.
Its products typically use lower-cost ingredients, including chicken and poultry by-product meals
and corn as the primary ingredients; wheat and soy proteins; and artificial colors, flavors, and
preservatives. Most of Nestl Purinas products do not have real meat as a primary ingredient,
and many do not contain any vegetables or fruit.
24.
For example, Nestl Purinas flagship brand, Purina Dog Chow, lists corn as its
first ingredient, along with corn gluten meal, soybean meal, poultry by-product meal, and
numerous artificial color additives and preservatives. (See Exhibit C.)
25.
label, for Growing Puppiesare whole grain corn, corn gluten meal, and chicken by-product
meal. (See Exhibit D.)
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26.
Notwithstanding the net impression from its packaging to the contrary, the first
four ingredients in Purinas popular Beneful Original dog food are ground yellow corn, chicken
by-product meal, corn gluten meal, and wheat flour; the product also contains propylene glycol
(a preservative that is also a key component in certain types of automotive antifreeze) and
numerous artificial colors. (See Exhibit E.)
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27.
Nestl Purina uses the same type of ingredients in its cat foods as well. The first
three ingredients in Purina Friskies Indoor Delights cat food are corn, corn gluten meal, and
chicken by-product meal. (See Exhibit F.)
28.
Similarly, the first three ingredients in Purina Cat Chow Complete are poultry by-
product meal, corn meal, and corn gluten meal. (See Exhibit G.)
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29.
The first three ingredients in Purinas gourmet Fancy Feast Filet Mignon Flavor
With Real Seafood & Shrimp cat food are brewers rice, poultry by-product meal, and corn gluten
meal. The product also contains ground corn, soybean meal, and artificial flavors and colors.
(See Exhibit H.)
30.
Given a choice between pet foods made with natural, high-quality ingredients and
those like Nestl Purinas products that are engineered using lower-cost ingredients, consumers
have flocked to Blue Buffalos products in increasing numbers. In the 12 years since its
founding, Blue Buffalo has risen to become the number one natural pet food brand in the United
States and the number one brand in pet specialty stores across the United States. During this
time, the company has gone from having 0% of the overall pet food market to a 5% share of the
U.S. market. Blue Buffalo is now the fastest growing major pet food company in the United
States.
31.
Blue Buffalos market gains have come at the expense of other established
brands, including Nestl Purinas. Blue Buffalos average weekly retail sales now surpass Nestl
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Purina brands such as Purina Beneful, Purina Fancy Feast, and Purina ONE. Meanwhile, Nestl
Purinas own attempts to enter the natural pet foods market have largely failed, as sales of its
Purina ONE beyOnd and Purina Cat Chow Naturals product lines have been modest and
essentially flat for the past three years. Additionally, Nestl Purina previously launched and
subsequently discontinued other entries including Purine ONE Natural Blends, Pro Plan Selects,
and Pet Promise. Pet Promise was an especially noteworthy attempt to compete with natural pet
foods, as Nestl Purina concealed its ownership of the brand while providing it with an
aggressive marketing platform with the tagline of let byproducts be bygoneswhile at the
same time remaining one of the largest purveyors of pet foods filled with ingredients it was
encouraging pet owners to stop buying. (See Exhibit I.)
Having failed to keep pace with Blue Buffalo in the marketplace, Nestl Purina
has now launched an extensive false and disparaging advertising campaign designed to discredit
the claims that stand at the core of the Blue Buffalo brand and its relationship of trust with
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consumers. Along with the other Counterclaim Defendants, Nestl Purina is carrying out a
sophisticated, extensive and multi-platform campaign that includes a purpose-built website, press
releases, an aggressive social media presence, unattributed search-engine ads, and emails that,
upon information and belief, have been sent to pet owners and pet food retailers across the
country.
33.
Website), designed and built by PRCG/Haggerty, that was launched on or about May 6, 2014.
Titled Purina: Where Honesty Is Our First Ingredient, the Honesty Website can be accessed on
the internet at www.petfoodhonesty.com. The masthead for the Honesty Website bears the
Nestl Purina brand name and symbol. Screenshots of the contents of the Honesty Website are
attached hereto as Exhibit J.
34.
The home page of the Honesty Website is styled as an open letter to pet owners
from Nestl Purina, describing supposedly deceptive marketing practices by Blue Buffalo. On
the home page, Counterclaim Defendants make a variety of false or misleading statements
regarding Blue Buffalos products and marketing practices, including the following:
a.
b.
c.
d.
Blue Buffalo is not being honest about the ingredients in its pet food.
e.
35.
Nestl Purina knew these statements were false, or acted with reckless disregard
of the truth, when it launched the Honesty Website. Indeed, a Nestl Purina executive
responsible for Nestl Purinas campaign against Blue Buffalo admitted that she had no basis to
believe that Blue Buffalo had lied about the ingredients in its products at the time Nestl Purina
launched its campaign. And as set forth below, Nestl Purina had no basis to assert that an
independent laboratory had conducted independent testing or to rely on the conclusion of
that purported testing.
36.
disregard for the truth. On information and belief, PRCG did not conduct any independent
investigation of the matters asserted on the Honesty Website, and therefore can have had no
reason to believe that Blue Buffalo was dishonest about the ingredients in its pet food. And, as
set forth below, if PRCG/Haggerty had actually inquired about the basis of the remaining claims,
it would have learned that they were unfounded. These allegations are made on information and
belief as to PRCG/ Haggerty because both it and Nestl Purina have refused to produce any
documents concerning PRCG/ Haggertys work on the Honesty Website.
37.
Simultaneously with the launch of the Honesty Website, on May 6, 2014, Nestl
Purina filed a false-advertising complaint (the Nestl Purina Complaint) in this Court. The
Nestl Purina Complaint vaguely alleges that undisclosed investigation and scientific testing
by an unnamed laboratory revealed that (1) a handful of Blue Buffalo product samples contained
poultry by-product meal and corn, and (2) samples of certain Blue Buffalo products advertised as
grain free actually contain rice hulls. (See Case No. 4:14-cv-00859, Dkt. No. 1). Upon
information and belief, Nestl Purina filed the Nestl Purina Complaint in an attempt to extend
- 27 -
litigation privilege protection to its advertising smear campaign, so as to shield its false and
misleading statements from liability.
38.
Also on May 6, 2014, Counterclaim Defendants issued a press release (the Press
Release) announcing the filing of the Nestl Purina Complaint that reiterated many of the false
and misleading claims from the Honesty Website. The Press Release repeated Nestl Purinas
claims that independent test results that show that Blue Buffalo is not being honest about the
ingredients in many of their best-selling pet foods, that several of Blue Buffalos top-selling
Life Protection pet food products contained significant percentages of poultry by-product
meal, and that Blue Buffalo LifeSource Bits contain poultry by-product meal and corn. The
Press Release also reiterated that several Blue Buffalo products promoted as grain-free
actually contain rice hulls. (See Exhibit K.)
39.
Nestl Purina has heavily promoted the Honesty Website on its Facebook page at
40.
Nestl Purina has also promoted the Honesty Website on its Twitter account at
https://twitter.com/Purina. For example, on May 8, 2014, Nestl Purina tweeted a link to the
Honesty Website with the text, Is your pet food company being honest about its ingredients?
Find out at Puri.na/Honesty. The same day, Nestl Purina tweeted another link to the Honesty
Website with the statement, Your pets trust you to feed them right. Shouldnt you be able to
trust the food you give them? Between May 7 and May 13, 2014, Nestl Purina sent 11 tweets
linking to the Honesty Website. (See Exhibit M.)
41.
Blue State developed the content for these advertisements on Nestl Purinas
Facebook and Twitter accounts and arranged for social media posts relating to
PetFoodHonesty.com to be directed to the social media pages of pet food consumers on
Facebook and Twitter.
42.
Blue State acted with, at a minimum, reckless disregard for the truth when it
produced this advertising content for Nestl Purinas Facebook and Twitter accounts. If Blue
State had actually investigated the basis of these statements, it would have learned that they were
false and misleading. Indeed, the Nestl Purina executive responsible for coordinating with Blue
State on the Blue Buffalo campaign testified that she did not have evidence that Blue Buffalo
was lying about the ingredients in its products at the time Nestl Purina launched its campaign.
And, as set forth below, if Blue State had actually inquired about the basis of the remaining
claims, it would have learned that they were unfounded.
43.
Nestl Purina has also advertised the Honesty Website on many of its brand-
specific websites. For example, Nestl Purina has used a masthead advertisement on the website
for its Beneful line of products at www.beneful.com that leads consumers to the Honesty
Website and states: HONESTY IN PET FOOD. Purina believes that honesty is the most
- 29 -
important ingredient in the relationship between pet owners and pet food manufacturers. Please
visit www.petfoodhonesty.com to learn more about actions we are taking to stop false
advertising aimed at pet owners. Nestl Purina has the same masthead advertisement on
www.catchow.com and www.dogchow.com. (See Exhibit N.)
44.
Purina has similarly advertised the Honesty Website on its website marketing to veterinarians.
Specifically, Nestl Purina has placed an advertisement on the website for its Veterinary Diets
line of products at www.purinaveterinarydiets.com that asks Is your pet food company being
honest? and invites veterinarians to Learn more at petfoodhonesty.com. (See Exhibit O).
45.
sent out a mass e-mailing (the Direct E-mails) to consumers and pet food retailers nationwide.
An example of one of these e-mails is attached as Exhibit P. The Direct E-mails repeated the
same text, and therefore the same false claims, as the letter to pet owners on the Honesty
Website.
46.
advertisements on Google.com (hereafter, the Google Ads) that are designed to appear when
consumers search for Blue Buffalo or its products. Upon information and belief, Counterclaim
Defendants have spent heavily to ensure that these advertisements appear above the Google
search results for common terms relating to Blue Buffalo. (See Exhibit Q.) For example, the
third result of a May 12, 2014 search for the term Blue Buffalo was a paid advertisement
linking to the Honesty Website. The link was accompanied by unattributed text stating, A dog
food company is lying about its ingredients. Learn the facts. In a search for the terms Blue
Buffalo pet food, the second result was a link to the Honesty Website with the title, Dog food
- 30 -
company honesty. The link was accompanied by text reading, Is your dog food company
being honest about its ingredients? And the third search result for the term Blue Buffalo
natural was another link to the Honesty Website titled, The facts about dog food, again
accompanied by the text, A dog food company is lying about its ingredients. Learn the facts.
(See Exhibit R.) Because these statements appear alongside the search results for Blue Buffalo
and its products, they assert that Blue Buffalo is lying about the ingredients in its products. Blue
State arranged for these links to PetFoodHonesty.com to appear when Google.com users search
for terms related to Blue Buffalo.
47.
As set forth below, the statements made on the Honesty Website and reiterated in
the Press Release, in Facebook and Twitter posts, on the individual product websites, in the
Direct E-Mails, and in the Google Ads are false and misleading.
48.
The Counterclaim Defendants had no basis to make such false and misleading
claims and acted with at least reckless disregard for the truth.
Nestl Purinas False Claim that Blue Buffalo Products Contain Poultry By-Product Meal
49.
Counterclaim Defendants claim on the Honesty Website and in the Direct E-mails
that (1) testing conducted by an independent laboratory revealed that several of Blue Buffalos
top-selling Life Protection pet food products actually contain substantial amounts of poultry
by-product meal, and (2) [i]ndependent testing also shows that Blue Buffalos LifeSource
Bits contain poultry by-product meal.
50.
definitions and descriptions of ingredients that are allowed to be used in pet foods, defines
poultry by-product meal as the ground, rendered, clean parts of the carcass of slaughtered
poultry, such as necks, feet, undeveloped eggs and intestines, exclusive of feathers, except in
- 31 -
such amounts as might occur unavoidably in good processing practices. (AAFCO 2014 Official
Publication at 356.)
51.
Nestl Purinas claims are false. Blue Buffalo does not purchase or knowingly
use poultry by-product meal in any of its products, and none of its product formulas include
poultry by-product meal as an ingredient. Moreover, Blue Buffalo provides its manufacturing
contractors with detailed specifications, and often a limited list of approved ingredient suppliers,
for all of the ingredients used in its products. Those specifications never allow for the use of
poultry by-product meal. Blue Buffalo manufacturing contractors are not permitted to vary from
Blue Buffalo recipes and are not authorized to use poultry by-product meal when manufacturing
Blue Buffalo products. Blue Buffalo instead pays for and uses the high quality ingredients
specified in its products formulas.
52.
To the extent that laboratory tests commissioned by Nestl Purina purport to show
poultry by-product meal in Blue Buffalos products, those results are unreliable and false. Nestl
Purina refused to identify the laboratory that conducted the tests it relies upon or the method that
the laboratory used to supposedly differentiate poultry by-product meal from other ingredients
until forced to do so in this litigation.
53.
Shortly after the Honesty Website and related smear campaign were launched,
Blue Buffalo asked Nestl Purina to provide it with copies of the laboratory tests it relies upon.
Nestl Purina refused and said it would provide the results at the appropriate time. (See
Exhibits S and T.) In fact, Nestl Purina refused to turn over or make public its tests until after
Blue Buffalo went to court to force Nestl Purina to do so. The reason for Nestl Purinas
stonewalling is now readily apparent: as detailed below, the tests are bogus and do not support
the false and misleading claims that Nestl Purina is making.
- 32 -
Nestl Purinas False Claim that Blue Buffalos Grain-Free Products Contain Grains
54.
products promoted as grain-free actually contain quantities of rice hulls. The necessary
implication of this claimthat these products contain grainis false.
55.
A rice hull is not a grain and contains no grain. The grain of a plant is its seed. A
rice hull by definition is the hard covering that is left over after the rice grain has been
removed. It is primarily composed of silica and is often used as a quality source of fiber. Rice
hulls are used in Blue Buffalo products as a processing aid to deliver a blend of vitamin and
mineral supplements. The actual inclusion level is typically less than 1/10th of what Nestl
Purina claims, and below the level that AAFCO requires to be listed as an ingredient. In short,
Nestl Purinas assertion that Blue Buffalos use of rice hulls renders its grain-free claims false
is itself a fiction. A rice hull is not a grain, and there is nothing remotely untrue about Blue
Buffalos grain-free advertising.
Nestl Purinas False Claim that Blue Buffalos LifeSource Bits Contain Corn
56.
Counterclaim Defendants state in ads including the Honesty Website and in the
Direct E-mails that Independent testing also shows that Blue Buffalos LifeSource Bits
contain . . . corn. Counterclaim Defendants repeat substantially similar claims in the Press
Release. These claims are false.
57.
Blue Buffalo does not use corn in any of its products. None of Blue Buffalos
- 33 -
Nestl Purinas False Claim that Blue Buffalos Products Are Subject to Quality Control
Problems Because They are Outsourced
58.
Counterclaim Defendants state on the Honesty Website and in the Press Release
that 99% of Purina pet food sold in the United States is manufactured at Purinas own plants in
the United States. By contrast, 100% of Blue Buffalo pet foods is outsourced and made by thirdparty manufacturers. This statement necessarily implies that Blue Buffalos pet foods are not
made in the United States. Furthermore, the statement is likely to be understood by consumers to
mean that Blue Buffalos pet foods are subject to the types of highly publicized quality control
problems that have impacted other pet food manufacturers that have outsourced production to
offshore manufacturers.
59.
The claim that Blue Buffalos products are manufactured outside of the United
States is categorically false. One hundred percent of Blue Buffalos products are manufactured
in facilities in the continental United States.
60.
concerns about recent incidents involving Chinese-manufactured pet foods that were found to
contain unapproved and potentially harmful ingredients. Nestl Purina itself was at the center of
these incidents. On January 9, 2013, Nestl Purina withdrew two of its pet food product lines
after New York state agricultural officials discovered that the products, manufactured in China,
contained residues of prohibited antibiotics that are not approved for use in animal feeds in the
United States. Several months later, in August 2013, Nestl Purina voluntarily recalled bags of
Purina ONE beyOnd Our White Meat Chicken & Whole Barley Recipe Adult Dry Dog Food,
which is Purinas natural line of adult dry dog food. The product was found to be
contaminated with salmonella. These incidents were widely publicized both in the general press
and in publications aimed at pet owners.
- 34 -
61.
because Blue Buffalo products are manufactured at third-party manufacturing facilities (referred
to in the industry as co-packers), they are inherently susceptible to quality control problems. In
fact, Blue Buffalo utilizes industry best Quality Assurance and Quality Control protocols in the
formulation and manufacturing of its products, and demands that each of its co-packers strictly
adhere to these protocols. The use of co-packers is a common industry practice, and the notion
that their use entails quality control problems is baseless and false. Co-packers are similarly
used by numerous industry participants, including major pet food retailers for the manufacture of
pet food sold under their store brands. Indeed, Nestl Purinas parent company, Nestl, itself
makes extensive use of co-packers to manufacture foods for human consumption.
Nestl Purinas False Claim that Blue Buffalo Is Dishonest About its Ingredients
62.
The Honesty Website and the Direct E-mails state that Blue Buffalo is not being
honest about the ingredients in its pet food. The Google Ads similarly claim that Blue Buffalo
is lying about its ingredients. These and similar statements are false. As detailed above,
Counterclaim Defendants have not reliably identified a single false statement in Blue Buffalos
advertising. Moreover, Defendants have not identified a scintilla of evidence to suggest Blue
Buffalo intentionally misled consumers about the ingredients of any of its products.
63.
to attack not merely the truth of Blue Buffalos advertising claims, but the integrity and brand
identity of the company, which has been central to its success.
64.
links to the petfoodhonesty.com website, Nestl Purina has claimed that For 85 years, we have
been committed to honesty and that Honesty has been our first ingredient for 85 years. (See
- 35 -
Exhibits L, M, N, O.). These claims necessarily imply that Nestl Purina is more honest with
consumers than is Blue Buffalo, or that Nestl Purina is honest while Blue Buffalo is not. These
claims are false. As set forth above, Nestl Purinas claims about Blue Buffalos alleged lack of
honesty are baseless. Meanwhile, Nestl Purina has a long track record of dishonesty with
consumers. In fact, on multiple occasions, Nestl Purina and its predecessors have been found to
have engaged in false and deceptive advertising. See, e.g., ALPO Petfoods v. Ralston Purina
Co., 913 F.2d 958, 962 (D.C. Cir. 1990); Gillette Co. v. Ralston Purina Co., 99 Civ. 3373, 1999
U.S. Dist. LEXIS 7718 (S.D.N.Y. May 14, 1999). More recently, Nestl Purinas parent
corporation received an award from a consumer group for notable false advertising in relation
to its baby food products. (See Exhibit U).
NESTL PURINAS INDEPENDENT TESTING HAS BEEN EXPOSED AS A SHAM
65.
Website and related smear campaign, Blue Buffalo asked Nestl Purina to provide it with copies
of the laboratory tests that Nestl Purina relies upon for its claims that certain Blue Buffalo
products contain poultry by-product meal and/or other ingredients not reflected on Blue
Buffalos product labels. Nestl Purina refused, stating that it would provide the test results
later, at the appropriate time. (See Exhibits S and T.)
66.
On June 2, 2014, Blue Buffalo filed in this Court a motion to force Nestl Purina
to turn over the testing on which its smear campaign is based. Nestl Purina opposed that
motion, accusing Blue Buffalo of seeking an unwarranted tactical advantage through onesided discovery. (See Case No. 4:14-cv-00920, Dkt. Nos. 15, 16; Case No. 4:14-cv-00859, Dkt.
No. 27).
- 36 -
67.
On July 23, 2014, after months of stonewalling, Nestl Purina finally provided
Blue Buffalo with a summary of its testing. At that time, Nestl Purina designated the test report
confidential and insisted that its distribution be limited to Blue Buffalos outside counsel and
retained experts.
68.
Blue Buffalos representatives reviewed the report and concluded that Nestl
Purinas testing was scientifically unreliable. Blue Buffalo asked Nestl Purina to voluntarily
remove its confidentiality designation, but Nestl Purina refused. Blue Buffalo also requested an
opportunity to conduct a sworn deposition of Dr. James Makowskithe individual who carried
out Nestl Purinas testsbut Nestl Purina refused that request as well.
69.
Blue Buffalo therefore returned to Court and sought an order requiring Nestl
Purina to produce Dr. Makowski for deposition, and to make his test results public. The Court
ruled in Blue Buffalos favor on both issues. Nestl Purina finally removed the veil of
confidentiality and made its test results available to the public on September 22, 2014.
70.
On November 13, 2014, one day prior to the deadline ordered by the Court,
Nestl Purina produced Dr. Makowski for deposition. That examination exposed Dr.
Makowskis lack of credibility and confirmed that his testing is utterly unreliable. (See Exhibit
A). Counterclaim Defendants knew or should have known these facts relating to Dr. Makowski
and his testing before they launched their smear campaign based upon his work.
Dr. Makowski Has Fabricated His Credentials
71.
of James V. Makowski) at 59:2-8). At deposition, however, Dr. Makowski admitted that his
Ph.D. is in Curriculum and Instruction, not genetics. (Exhibit A at 54:11-14).
72.
Dr. Makowski has also misrepresented his Ph.D. on social media. On Facebook,
for example, Dr. Makowski described his education by stating that he studied Ph.D. genetics at
the University of Delaware. (Exhibit A at 72:3-25). But Dr. Makowski changed his Facebook
profile between June and August 2014at the very same time that Blue Buffalo was pressing for
disclosure of his identityto state that he Studied Ph.D. curriculum and instruction at the
University of Delaware. (Exhibit A at 77:7-13).
73.
74.
Under cross-examination, however, Dr. Makowski admitted that this article was
in fact rejected for publication in the cited journal because it did not pass the peer review
process. (Exhibit A at 15:8-16). Dr. Makowski claimed that it was open to debate whether it
was appropriate for him to list this rejected article as a publication. (Exhibit A at 16:15-17:4).
Dr. Makowski similarly claimed on his C.V. at least two other publications that were also
fabricated. (Exhibit A at 28:7-29:24).
75.
advancement. Dr. Makowski testified that Messiah College, where he is a professor of biology,
- 38 -
reevaluates tenure determinations every five years and that he submits his C.V. and publications
list as part of that process. (Exhibit A at 18:20-19:23). Dr. Makowski noted, however, that
Messiah College is a Christian school that places ethics at the center of its ethos and that
concerns about integrity would be very important to Messiah. (Exhibit A at 20:18-21:20,
30:19-23).
Dr. Makowski Does Not Run a Highly Sophisticated, Independent Laboratory
76.
Contrary to Nestl Purinas assertion that its testing was conducted by a highly
Moreover, Dr. Makowski is far from independent. Nestl Purina has been one
of Dr. Makowskis largest clients for nearly three decades, and it purchased much of the
equipment in his lab for him. (Exhibit A at 90:18-22, 95:8-10, 97:21-98:5, 125:11-126:11).
Dr. Makowskis Findings Are Unreliable
78.
Dr. Makowskis attempts to defend his substantive findings fared no better. In his
test report, Dr. Makowski purported to have identified poultry by-product meal in varying
amounts in three out of 20 samples of Blue Buffalo kibble, and in 15 out of 20 samples of Blue
Buffalo dark bits tested. (Exhibit A to Nestl Purinas Second Amended Complaint, Dkt. # 1041, at PUR_000211).
79.
Dr. Makowski admitted, however, that his report identified the bases for his
conclusions with regard to only two of the kibble samples that he tested (both from the same
product). With regard to all other purported identifications, Dr. Makowski could not recall what
- 39 -
specifically he had seen that led him to conclude that any sample included poultry by-product
meal. (Exhibit A at 292:5-293:8). He further admitted that there was nothing in his report,
photographs, or any other documentation that identified what he saw in any particular sample
that led him to his conclusions. (Exhibit A at 151:20-152:10). Dr. Makowski thus agreed that
there was no way for any other scientist to validate his conclusions. (Exhibit A at 117:11-17,
152:11-22, 241:9-14).
80.
As to the two samples of kibble for which Dr. Makowskis report did identify the
purported basis for his conclusions, Dr. Makowski stated that he found small fragments of egg
shell, raw feather and leg scale in those samples. (Exhibit A to Nestl Purinas Second
Amended Complaint Dkt. # 104-1, at PUR_000211). Those assertions, however, are entirely
unreliable. For example:
As to feathers, Dr. Makowski did not record and could not recall how many feathers
he saw in each sample, or whether there was more than one. (Exhibit A at 249:21250:7). Dr. Makowski admitted that the presence of feathers is consistent with both
poultry meal and poultry by-product meal. (Exhibit A at 260:5-18). While Dr.
Makowskis own manual states that suspected feather identifications must be
confirmed using a compound microscope or a chemical staining test, Dr. Makowski
made no effort to perform such confirmatory analysis. (Exhibit A at 245:2-246:3,
272:18-277:7, 280:2-282:10). The only evidence Dr. Makowski could point to in
support of his conclusiona picture of what he claimed was a featheris, in Dr.
Makowskis own words, a terrible picture. Ill stipulate to that. The background
isits dark, and there is not sufficient lighting for this. (Exhibit A at 269:2-14).
As to egg shells, Dr. Makowski claimed to have seen just one fragment in each
sample. (Exhibit A at 248:10-21). Dr. Makowski admitted, however, that his own
manual does not identify egg shell as a marker of poultry by-product meal. (Exhibit
A at 283:20-284:2). He further admitted that he was not familiar enough with the
rendering process to know if an egg shell could make its way into poultry meal.
(Exhibit A at 284:20-286:8). Dr. Makowski also acknowledged that there was some
potential for disagreement among microscopists as to whether his identification of
egg shell was accurate in the first place. (Exhibit A at 288:3-9). Dr. Makowski also
did not perform any analysis to confirm whether what he saw was an egg shell as
opposed to a calcium carbonate deposit. (Exhibit A at 289:9-25). Indeed, Dr.
Makowski did not even consult an egg-shell reference standard because he did not
have one. (Exhibit A at 290:7-17).
- 40 -
81.
As to leg scale, Dr. Makowski similarly failed to take any secondary steps to confirm
his purported visual analysis through further testing, e.g. to confirm the animal
origins of the particle in question. (Exhibit A at 298:24-299:14). Dr. Makowski
claimed to have seen just two or three leg scale fragments in each sample. (Exhibit
A at 250:8-12). Based on these limited findings he concluded that the samples
contained substantial amounts of poultry by-product meal, even though on a typical
poultry by-product meal, we might expect to find somewhere between 1 and 2 percent
leg scale. (Exhibit A at 252:22-253:3). Dr. Makowski identified these two or
three fragments based solely on the fact that they were irregular clear to opaque
material. (Exhibit A at 295:21-25). According to Dr. Makowski, if we were to
look at it [leg scale] in a higher magnification, we would see almost layers. (Exhibit
A at 295:9-20). However, Dr. Makowski failed to inspect the irregular clear to
opaque material he observed to determine if it had this characteristic. (Exhibit A at
295:9-20). Dr. Makowski admitted that his one photograph of the supposed leg scale
was amber rather than clear to whitish because the photo was taken under poor
lighting. (Exhibit A at 296:4-18). Dr. Makowski also admitted that the fragments
he observed in Blue Buffalos products were darker in color than his leg scale
reference, an unverified particle Dr. Makowski pulled from his poultry by-product
meal standard. (Exhibit A at 297:8-298:5).
Notably, whenever Dr. Makowski believed he saw any of these markers, his
report indicated that all of the meal contained within a sample was poultry by-product meal and
not poultry meal. For example, where a product seemingly contained 27% poultry meal and 1%
poultry by-product meal, Dr. Makowski classified it as containing 28% poultry by-product meal.
(Exhibit A at 259:5-20). Dr. Makowskis report employed this methodology even though, at an
earlier stage in his investigations, Dr. Makowski would have categorized the sample as
containing 1% by-product meal. (Exhibit A at 252:16-253:10).
82.
Dr. Makowskis conclusions are also inconsistent with his own lab notebook. In
many instances, Dr. Makowskis contemporaneous notes stated that he had identified poultry
meal or chicken meal in a sample. In Dr. Makowskis final report, however, the corresponding
entries state that he identified poultry or chicken by-product meal in those samples. Dr.
Makowskis only explanation was that he sometimes altered his conclusions later in his analysis.
(Exhibit A at 153:6-157:7). But in no instance could Dr. Makowski identify any basis for the
- 41 -
specific changes he made. Notably, his lab notes contradict his findings as to two out of three
identifications of poultry by-product meal in Blue Buffalo kibble, and the lab notes on the third
entry reflect numerous changes to his conclusions. (Exhibit A at 153:6-157:7).
83.
Dr. Makowskis lab notes similarly contradict the conclusions stated in his report
concerning the presence of poultry by-product meal in Blue Buffalo dark bits. (Exhibit A at
142:6-143:24, 146:6-20). In fact, Dr. Makowski admitted that he had simply assumed that
poultry by-product meal was present in 11 of the 15 dark bit samples in which he purported to
identify iteven though he saw no markers for poultry by-product meal in those samples.
(Exhibit A at 320:13-322:6). Dr. Makowski could not identify the basis for his conclusion that
poultry by-product meal was present in any sample of the Blue Buffalo dark bits that he tested.
(Exhibit A at 146:1-16, 324:13-16).
Dr. Makowskis Purported Identification of Corn Is Undocumented and Unverifiable
84.
Dr. Makowski admitted that he took no photographs and did not otherwise
document the basis for his conclusion that corn was present in any Blue Buffalo products. He
agreed that there was no way for any other scientist to validate his claims regarding corn.
(Exhibit A at 231:22-232:23).
Dr. Makowskis Agrees that Blue Buffalo Products Do Not Contain Rice Grains
85.
Dr. Makowski testified that that he did not identify any rice grain or rice starch in
any Blue Buffalo grain-free products. While he claimed to have identified rice hulls, Dr.
Makowski further testified that a rice hull is distinct from the rice grain. (Exhibit A at 235:25236:6, 236:21-237:17).
- 42 -
At each step of the way, Dr. Makowskis work was riddled with methodological
Contrary to accepted practices, Dr. Makowski did not retain an independent thirdparty service to purchase or otherwise procure the products at issue, or to select the
samples for analysis. Rather, all of the samples were delivered to Dr. Makowski by
Nestl Purina. Dr. Makowski claimed to have no knowledge as to how those samples
or lots were selected. (Exhibit A at 175:10-19).
Dr. Makowski did not follow an appropriate blinding protocol. Dr. Makowski
prepared samples for testing on his own, removing them from branded packaging.
Dr. Makowskis only explanation for how this was a scientifically sound blinding
methodology was because at the time I began the analysis, I had no recollection of
what any one particular bag represented. (Exhibit A at 168:6-169:21). In other
words, Dr. Makowski relied on a lapse in memory to blind the experiment, which is
contrary to standard scientific procedures.
saw under the microscope to his library of reference standards. Dr. Makowskis reference
standards, however, are of unknown provenance. For example, Dr. Makowski testified that he
obtained his samples of chicken meal and poultry by-product meal more than 15 years ago. He
does not know how they were used prior to his acquisition of them and does not remember where
he got them. He does not even refrigerate them. (Exhibit A at 348:11-349:5, 351:14-353:7). Dr.
Makowskis poultry meal reference standards are also contaminated, including with plant tissue
and fiber. Dr. Makowskis only explanation for this contamination was that chickens like to eat
different things and perhaps a chicken ate cotton fibers that thereby made their way into his
reference standard. (Exhibit A at 343:24-344:16). Dr. Makowski could not explain, however,
- 43 -
why his reference standard for poultry meal included a white human hair similar to his own.
(Exhibit A at 347:19-349:12).
Dr. Makowskis Quantification Methodologies Are Unreliable
88.
quantifications of ingredient inclusion down to tenths of percentages, such as ground yellow corn
at 0.2%. (Exhibit A to Nestl Purinas Second Amended Complaint Dkt. No. 104-1 at
PUR_000212). Dr. Makowski testified that he made these determinations purely on the basis of
visual observation and estimation. (Exhibit A at 368:25-369:17). To the extent he performed
any mathematical calculations, Dr. Makowski testified that he did them either in my head or
on a calculator, but did not document the computations. (Exhibit A at 204:18-205:23, 207:23208:11, 209:10-17, 365:11-14). Notably, when asked to perform calculations during the
deposition, Dr. Makowskis computations were entirely wrong, and he admitted that my math is
terrible. (Exhibit A at 96:23-97:20, 371:13-372:22). Dr. Makowski acknowledged that there
are other, more scientific quantification methodologies, such as weighing particles, but testified
that he did not perform such an analysis here because it is very laborious. (Exhibit A at 382:620)
Conclusions Regarding Dr. Makowskis Tests
89.
Dravid, to review and comment on the reliability of Dr. Makowskis tests. Dr. Dravid is the
Abraham Harris Chaired Professor in the Department of Materials Science and Engineering in
the McCormick School of Engineering and Applied Science at Northwestern University. In
contrast to Dr. Makowski, Dr. Dravid has authored more than 350 articles that have been
published in peer-reviewed academic journals. He serves as an Editor of Microscopy &
- 44 -
Microanalysis, the flagship journal of the Microscopy Society of America, the oldest
professional society for microscopy in the United States, of which Dr. Dravid is a fellow.
90.
Dr. Dravid has reviewed Dr. Makowskis test report and lab notes, and he
attended Dr. Makowskis deposition. Based upon his review, Dr. Dravid has concluded that
there are serious questions about the accuracy, reliability and overall validity of Dr.
Makowskis work, and that Dr. Makowskis method of analysis simply does not provide an
adequate foundation for definitive statements about the presence or absence of particular
ingredients in Blue Buffalos pet foods. (See Exhibit B hereto). In short, Dr. Makowskis tests
are the epitome of junk science. They are unlikely to be admissible as expert opinion in any
legal proceeding, and certainly do not support the categorical assertions in Nestl Purinas smear
campaign against Blue Buffalo.
91.
As set forth above, Nestl Purina and the other Counterclaim Defendants either
knew or should have known the serious flaws relating to Dr. Makowksis tests before they
launched their smear campaign. Counterclaim Defendants never had, and certainly do not
currently have, a scientific basis on which to continue to disseminate their false claims about the
alleged inclusion of certain ingredients in Blue Buffalo pet foods. Because Dr. Makowskis tests
did not provide a reasonable basis to support the false and misleading claims in Nestl Purinas
campaign, the Counterclaim Defendants acted with, at the very least, reckless disregard for the
truth.
INJURY TO BLUE BUFFALO AND THE PUBLIC
92.
and goodwill of the Blue Buffalo brand. By spreading false claims about product ingredients and
maligning the credibility of the brand, Counterclaim Defendants seek to curtail the rapid growth
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of Blue Buffalos business in the hope that this will stem the exodus of Nestl Purina customers
to Blue Buffalo, and divert sales toward Nestl Purinas products.
93.
Blue Buffalo and its owners have invested large sums of money to launch and
grow the Blue Buffalo brand. Blue Buffalo is now the number one natural pet food and the
number one specialty brand in pet specialty stores across the United States, as well as the fastestgrowing major pet food company in the United States. The companys success and brand
identity rest on its reputation for transparency and honesty, as well as its refusal to use the same
type of low-cost, low-quality ingredients used by competitors such as Nestl Purina. If
Counterclaim Defendants false advertising campaign continues unchecked, Blue Buffalo will
lose sales and profits and will suffer a loss of reputation and goodwill that will destroy the
considerable value of the companys brand equity and will not be fully compensable through
monetary damages.
94.
currently provide American pet owners with healthy, natural, high-quality alternatives to the
engineered, low-cost pet foods that constitute the majority of the market. Unless curtailed by
this Court, Counterclaim Defendants false advertising campaign will induce consumers to make
purchasing decisions and potentially incur costs based on Counterclaim Defendants false and
misleading representations about the composition and sourcing of Blue Buffalos products.
FIRST CLAIM FOR RELIEF
Violation of Section 43(a) of the Lanham Act, 15 U.S.C. 1125(a) against all Counterclaim
Defendants
95.
Blue Buffalo repeats and realleges each and every allegation contained above as if
- 46 -
96.
the tendency to deceive, a substantial portion of the intended audience about matters that are
material to purchasing decisions.
98.
commercial advertising and promotion in interstate commerce and violate Section 43(a) of the
Lanham Act, 15 U.S.C. 1125(a).
99.
Blue Buffalo is likely to suffer, has suffered, and will continue to suffer damages
Blue Buffalo repeats and realleges each and every allegation contained above as if
competition and product disparagement in violation of the common law of the State of Missouri.
102.
including advertising their goods in a way likely to deceive or mislead prospective patrons to the
detriment of Blue Buffalo. Such deceptive practices have caused harm to the commercial
relations of Blue Buffalo.
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Blue Buffalo repeats and realleges each and every allegation contained above as if
Counterclaim Defendants have published false statements that are harmful to Blue
Blue Buffalo is likely to suffer, has suffered, and will continue to suffer damages
Blue Buffalo repeats and realleges each and every allegation contained above as if
Buffalo that are harmful to Blue Buffalo's commercial and reputational interests.
110.
111.
statements by acting with at least reckless disregard of the truth or falsity of the statements.
113.
Blue Buffalo is likely to suffer, has suffered, and will continue to suffer damages
Blue Buffalo repeats and realleges each and every allegation contained above as if
Counterclaim Defendants unjustly have not compensated or paid Blue Buffalo for
Buffalo.
SIXTH CLAIM FOR RELIEF
Unfair Competition Under Connecticut Common Law Against Nestl Purina
118.
Blue Buffalo repeats and realleges each and every allegation contained above as if
In connection with Blue Buffalos products, which are offered in the State of
the tendency to deceive, a substantial portion of the intended audience about matters that are
material to purchasing decisions.
121.
Blue Buffalo is likely to suffer, has suffered, and will continue to suffer damages
Blue Buffalo repeats and realleges each and every allegation contained above as if
regarding Blue Buffalo and its products to third persons throughout the United States, including
Connecticut. Those statements identified Blue Buffalo to third persons.
125.
- 50 -
127.
statements with, at a minimum, reckless disregard for the truth or falsity of the publication.
128.
Blue Buffalo is likely to suffer, has suffered, and will continue to suffer
Blue Buffalo repeats and realleges each and every allegation contained above as if
deceptive acts or practices in the conduct of trade or commerce throughout the United States in
violation of CONN. GEN. STAT. 42-110a et seq.
132.
result in pecuniary harm to Blue Buffalo business or trade interests. Alternatively, Counterclaim
Defendants recognized or should have recognized that publication of these false statements was
likely to result in pecuniary harm to Blue Buffalo.
133.
These wrongful acts have indeed caused Blue Buffalo to suffer ascertainable loss
A.
the Counterclaim.
B.
Defendants, their officers, agents, servants, employees, attorneys, and all others in active
concert or participation with them, from:
i.
the Direct E-mails (an example of which is attached as Exhibit P), the Google Ads
(examples of which are attached as Exhibit R) and any other advertisements
substantially similar thereto;
ii.
advantages realized by Nestl Purina from its aforesaid acts of false advertising, unfair
competition and other violations of law as detailed above;
D.
form to be approved by the Court, advertising designed to correct the false and
misleading claims made by Counterclaim Defendants in their advertising;
E.
1116(a) requiring Counterclaim Defendants to serve upon Blue Buffalo, within thirty (30)
days after service on Counterclaim Defendants of an injunction or such extended period
as the Court may direct, a report in writing under oath setting forth in detail the manner
and form in which Counterclaim Defendants have complied with the injunction;
I.
K.
Such other and further relief as the Court may deem just and
proper.
- 53 -
pseudoscientific sham that provided no good-faith basis to make any claims about Blue Buffalos
productslet alone to disparage Blue Buffalos character and honesty.
135.
But even a broken watch is right twice a day. Post-complaint discovery from two
of Blue Buffalos upstream suppliers, Wilbur-Ellis and Diversified, has revealed that one or both
of them were engaged in a years-long pattern of misconduct that resulted in the presence of
poultry by-product meal in some Blue Buffalo products. For a substantial period of time prior to
May 2014, Wilbur-Ellis and Diversified passed off poultry by-product meal and/or feathermeal
as more expensive chicken and turkey meal in numerous shipments sent from Wilbur-Elliss
Rosser, Texas plant to Blue Buffalos manufacturing facilities. The substitution was both
unknown and unknowable to Blue Buffalo at the time it occurred.
136.
multiple occasions, both Wilbur-Ellis and Diversified provided written guarantees to Blue
Buffalo that the chicken and turkey meal that they were providing exclu[ded] . . . feathers,
heads, feet, and entrails, except in unavoidable trace amounts.
- 54 -
137.
In October 2014, after its conduct had been revealed through discovery, Wilbur-
Ellis issued a public statement acknowledging that its facility in Rosser, Texas had
mislabel[ed] . . . pet food ingredients that were sold to companies that formulate food for pets.1
138.
recognized that both suppliers have breached [their] contract with Blue Buffalo; that their
misconduct is likely the smoking gun behind Nestl Purinas lawsuit; and that, if Diversified
and Wilbur . . . have to answer . . . in litigation with Blue, [t]he liabilities will be enormous.
(Exhibit V.)
139.
Those liabilities are readily apparent. Because Blue Buffalo paid for a product it
did not receive, Blue Buffalo was deprived of the benefit of its bargain with respect to numerous
ingredient shipments. Third-Party Defendants conduct has also caused, and will continue to
cause, damage to Blue Buffalos consumer goodwill. In addition, it has exposed Blue Buffalo to
potential liability, both in this action and in a number of copycat class actions filed by endconsumers, and has forced Blue Buffalo to incur significant legal expenses in defense of these
actions. Wilbur-Ellis and Diversified must make Blue Buffalo whole for these foreseeable
consequences of their unlawful behavior.
PARTIES
140.
11 River Road, Wilton, Connecticut 06897. Blue Buffalo is in the business of developing,
marketing and selling pet food, pet treats, and related products in the United States and Canada.
Lisa Brown, Blue Buffalo says supplier mislabeled some ingredients, St. Louis Post-Dispatch, Oct. 15,
2014, http://www.stltoday.com/business/local/blue-buffalo-says-supplier-mislabeled-someingredients/article_3902b014-e04c-5ae8-90f3-ab601b674bd2.html (accessed May 13, 2015).
- 55 -
141.
at 345 California Street, Floor 27, San Francisco, California 94104. Wilbur-Ellis is an
international marketer and distributor of agricultural products and animal feed with more than
4,000 employees and annual sales in excess of $3 billion. Its feed division provides ingredients
to many manufacturers in the pet-food industry.
142.
870 Woods Mill Road, Ballwin, Missouri 63011. Diversified serves as a broker to pet-food
manufacturers. In that capacity, it sources ingredients; serves as a contractual intermediary
between the ingredient producer and the pet-food manufacturer; and handles the logistics of
ingredient purchases, including shipment.
JURISDICTION AND VENUE
143.
This Court has subject matter jurisdiction over Blue Buffalos third-party claims
This court also has subject matter jurisdiction over Blue Buffalos third-party
substantial part of the events or omissions giving rise to this action have occurred and/or will
occur within this District. Because venue is proper in this District with respect to the underlying
first-party claims, venue over Blue Buffalos third-party claims against Wilbur-Ellis and
Diversified is also proper in this District under the doctrine of ancillary venue.
- 56 -
As described above, Blue Buffalo was founded in 2002 with the mission to bring
transparency to the pet food industry by educating consumers about the ingredients in pet foods
and offering them a better choice. Blue Buffalo has built its strong brand identity by establishing
relationships of trust and transparency with pet ownersin particular, with respect to its
ingredients.
147.
A critical element of Blue Buffalos brand identity is the difference between Blue
Buffalos pet food formulas and the formulas of the cost-engineered, mass-produced pet-food
products made by traditional pet-food manufacturers.
148.
For example, unlike many leading brands, all Blue Buffalo products feature
deboned chicken, lamb, fish or other high quality real meats as the first ingredient. Blue Buffalo
uses only whole grains, rather than the less expensive fractionated grains used in many pet
foods. And unlike many leading brands, Blue Buffalo product formulas contain no artificial
colors, flavors, or preservatives.
149.
In addition, unlike many leading brands, Blue Buffalos dry pet food formulas
contain no poultry by-product meals. The Association of American Feed Control Officials
(AAFCO) defines poultry by-product meal as the ground, rendered, clean parts of the carcass
of slaughtered poultry, such as necks, feet, undeveloped eggs and intestines, exclusive of
feathers, except in such amounts as might occur unavoidably in good processing practices.
(AAFCO 2014 Official Publication at 356 (emphasis added).)
150.
Instead of poultry by-product meal, some of Blue Buffalos dry pet food formulas
contain poultry meal (i.e., chicken or turkey meal) in addition to deboned meat and other highquality ingredients. AAFCO defines poultry meal as the dry rendered product from a
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combination of clean flesh and skin with or without the accompanying bone, derived from the
parts of whole carcasses of poultry or a combination thereof, exclusive of feathers, heads, feet,
and entrails. (AAFCO 2014 Official Publication at 361 (emphasis added).)
151.
Consistent with its product formulas, Blue Buffalo labels and advertises its dry
pet food products as containing no chicken or poultry by-product meals, and has done so at all
relevant times.
BLUE BUFFALOS CONTRACTS WITH DIVERSIFIED AND WILBUR-ELLIS
152.
To source the chicken and turkey meal needed for its dry pet food products, Blue
ingredient production and/or sourcing, and as having first-rate quality control. For example, on
its website, Wilbur-Ellis claims that its expert[ise] in quality control differentiate[s] us from
the rest, and boasts processes . . . [that] closely track products from origin to Wilbur Ellis
operations to customers to monitor[] for quality.2 Diversified similarly states on its website
that quality can never be sacrificed for cost.3 Blue Buffalo reasonably and justifiably trusted
Wilbur-Ellis and Diversified to provide high-quality ingredients consistent with Blue Buffalos
specifications.
154.
Beginning in 2011, Blue Buffalo entered into a series of written purchase orders
with Diversified to procure chicken meal and turkey meal for use in Blue Buffalos pet food
products. These written purchase orders constitute binding and enforceable contracts between
Blue Buffalo and Diversified.
Wilbur-Ellis Company Safety & Regulations, http://www.wilbur-ellisfeed.com/pages/about-us/safetyand-regulations.aspx (accessed May 12, 2015)
2
- 58 -
155.
As stated above, AAFCO defines poultry meal and poultry by-product meal as
two very different products. AAFCO is a quasi-regulatory body that sets industry-wide
standards for animal feed and pet food. The terms and definitions published in the [AAFCO]
Official Publication are generally accepted throughout the United States. 2 CSR 70-30.015,
Statement of Purpose. Indeed, many statesincluding Missouriincorporate AAFCOs
ingredient definitions into their regulatory codes or otherwise accord them the force of law. See
2 CSR 70-30.015(1) ([T]he Official Publication of AAFCO[] is written to establish uniform
methods for regulating animal feeds. The feed terms, ingredient names . . . and ingredient
definitions used in the publication are adopted for administration of the Missouri Commercial
Feed Law.).
156.
Thus, when Diversified agreed to source chicken meal or turkey meal for Blue
Buffalo, both parties understood, from the use of those terms alone, that the product in question
was not to include any material amount of feathers, heads, feet, or entrails.
157.
Diversified also had other reasons to know that poultry by-product meals were
unacceptable to Blue Buffalo. Diversified was well aware that Blue Buffalo labeled and
advertised its pet foods to the public as free of poultry by-product meals. Accordingly,
Diversified knew that the absence of feathers, heads, feet and entrails was a sine qua non of Blue
Buffalos willingness to purchase poultry meal from Diversified for use in those pet food
products.
158.
Buffalo required Diversified to sign Raw Material Specification sheets that provided that the
chicken and turkey meal sourced by Diversified must exclu[de] . . . feathers, heads, feet and
entrails, except for mere trace amounts that might be unavoidabl[e] notwithstanding good
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manufacturing practices. These specification sheets form part of the binding contracts between
Blue Buffalo and Diversified.
159.
Buffalo the higher prevailing prices associated with chicken and turkey meal, and not the lower
prevailing prices associated with poultry by-product meal.
160.
Diversified and Wilbur-Ellis entered into binding written contracts for the purchase of chicken
and turkey meal for Diversifieds subsequent provision to Blue Buffalo.
161.
At all relevant times, Wilbur-Ellis knew that the contracted-for chicken and
turkey meal was intended for use by Blue Buffalo; selected the contracted-for chicken and turkey
meal specifically for Blue Buffalo; and intended its contractual performance to benefit Blue
Buffalo. Blue Buffalo was therefore an intended third-party beneficiary of these contracts.
162.
Like Diversified, Wilbur-Ellis was aware that Blue Buffalo labeled and advertised
its pet foods as free of poultry by-product meals. Accordingly, Wilbur-Ellis, too, knew that the
absence of feathers, heads, feet and entrails was a sine qua non of Blue Buffalos willingness to
purchase the poultry meal in question for use in its pet foods.
163.
Ellis that the chicken and turkey meal Wilbur-Ellis provided for the benefit of Blue Buffalo must
be free of any material amount of feathers, heads, feet and entrails.
164.
For example, contracts for chicken meal between Diversified and Wilbur Ellis
dated March 6, 2013 expressly provide that the product in question must exclude feathers,
heads, feet and entrails and must comply with Blue Buffalo Specification[s].
- 60 -
165.
Manager Leonard Brennan, noting Wilbur Elliss ability to supply chicken meal and poultry
meal from its facility at Rosser, Texas, and inquiring into Blues needs.
167.
of chicken meal and a Raw Material Specification sheet that provided that Chicken Meal . . .
exclu[des] . . . feathers, heads, feet and entrails; except i[n] such trace amounts which may
occur unavoidably in good manufacturing practices.
168.
have any volume available for Chicken Meal, Low Ash Chicken [M]eal and Turkey Meal in
2013 that I can contract? Brennan specified Blue Buffalos desired quantities of all three
ingredients and attached Raw Material Specification sheets that provided that each of these
ingredients exclu[des] . . . feathers, heads, feet, and entrails; except in such trace amounts
which may occur unavoidably in good manufacturing practices.
169.
email to Wilbur-Ellis attaching the above-mentioned Raw Material Specification sheets and
reminding Wilbur-Ellis to comply [with] the requested criteria.
170.
Supplier Certificate on Blue Buffalo letterhead that acknowledged that Wilbur-Ellis was
providing Chicken Meal and Turkey Meal to Blue Buffalo and taking measures to prevent
contamination dangers. At the same time, Mr. Johansen filled out Blue Buffalo Ingredient
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Information Request Form, affirming that Wilbur-Ellis was providing Blue Buffalo with
chicken meal and Turkey Meal.
171.
2014Wilbur-Ellis provided Blue Buffalo with Technical Data Sheets for its Chicken Meal
and Turkey Meal. These sheets, printed on Wilbur-Elliss letterhead, expressly described
those products as exclu[ding] . . . feathers, heads, feet, and entrails.
173.
Guaranteemost recently, on May 2, 2014warranting that its Chicken Meal and Turkey
Meal compl[ied] with all applicable local, state, and federal laws, rules, and regulations.
Such rules and regulations include AAFCOs ingredient definitions, which are incorporated into
state law by reference.
174.
headquarters and presented a PowerPoint slide deck titled Blue Buffalo & Wilbur-Ellis
Company: Partners in Pet Nutrition. A slide titled Sourcing Excellence touted Wilbur-Elliss
ability to provide Chicken & Turkey Meals, and the subsequent slide promised AAFCO &
FDA approved Ingredients.
175.
- 62 -
176.
the absence of any material amount of feathers and by-product meals was an essential term of the
parties contracts. As Diversified employee Collin McAtee wrote to Wilbur-Ellis employee
Darwin Rusu on May 15, 2014: if . . . By[-Product] . . . [was] listed as even [a] potential
ingredient[] for the Chicken Meal and/or Turkey Meal [shipped to Blue Buffalo], theres no
way . . . Blue wouldve agreed to it. (Exhibit V.)
THE FRAUDULENT SUBSTITUTION SCHEME
177.
bilk Blue Buffalo (and other pet-food manufacturers) out of substantial sums of money by
substituting low-cost by-product meal and/or feathermeal for the high-cost poultry meal that
had been ordered and paid for.
178.
substantial period of time up to May 2014, Wilbur-Ellis made more than 1900 shipments of
chicken products from its Rosser, Texas plant to Blue Buffalos co-manufacturing facilities using
Diversified as an intermediary. Although Wilbur-Ellis and Diversified represented those
shipments to be chicken meal, the documents indicate that all of them were in fact chicken byproduct meal, or a mix of chicken by-product meal and so-called feathermeal (i.e., hydrolyzed
poultry feathers).
179.
time up to May 2014, Wilbur-Ellis made more than 600 shipments of turkey products from its
Rosser, Texas plant to Blue Buffalos manufacturing facilities using Diversified as an
intermediary. Although Wilbur-Ellis and Diversified represented those shipments to be turkey
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meal, the documents indicate that a substantial majority of them were a blend of turkey meal and
turkey by-product meal.
180.
As described above, both Wilbur-Ellis and Diversified were fully aware that any
material amount of by-product meal or feathers was completely unacceptable to Blue Buffalo,
and that Blue Buffalo would never have taken delivery of the shipments or paid for them had it
known the truth.
181.
question were not as represented. There is no validated testing method to distinguish poultry
meal from poultry by-product meal. Blue Buffalo, therefore, had no choice but to rely on the
professed expertise of Wilbur-Ellis and Diversified, and on their express representations
concerning the product. That reliance was reasonable and justified, and both Wilbur-Ellis and
Diversified were aware of it.
THE SCHEMES UNRAVELING AND THE ATTEMPTED COVER-UP
182.
Nestl Purina filed its initial complaint in this case on May 6, 2014. Recognizing
that their fraud was about to be unmasked, Wilbur-Ellis personnel immediately began to
exchange panicked emails with one another.
183.
On that date, citing a press release about the complaint, Henry Rychlik, a Wilbur-
Ellis quality manager, emailed Doug Haning, a manager of the Rosser plant: A can of worms
[is] about to be unleashed . . . . Shit [is] gonna hit the fan. How long can we tie this up in
court[?] (Exhibit W.)
184.
That same day, Cory Salter, a business unit manager at Wilbur-Ellis, emailed a
news story about the complaint to Ronald Salter, formerly the president of the Feed Division at
Wilbur-Ellis, with the subject line: yikes. The email itself stated: [I]t[]s going to be bad if
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this gets traction. It will hurt bad. I[]m sure 50% of our [R]osser shit goes to them
indirectly[.] [N]ot good[.] (Exhibit X.)
185.
wrote to a group of Wilbur-Ellis employees: Hopefully this will open some eyes around
here.Especially if Purina ends up winning! (Exhibit Y.)
186.
Over the next few days, Wilbur-Ellis began investigating the potential impact of
the substitution scheme on Blue Buffalo. Quality manager Eric Johansen emailed regulatory
compliance manager Tomas Belloso asking him to run a list/ volumes of ingredients/products
that we sell direct ship AND through our plants to Blue Buffalo. Johansen also emailed
business unit manager Cory Salter, explaining that we want to understand where we are with
ingredients that go into BB products. Re: Purina issue.
187.
May 6, 2014the day the complaint was filedDiversified employee Collin McAtee sent a
series of increasingly frantic emails to Wilbur-Ellis.
188.
[w]hat sort of Quality Control procedures . . . Wilbur/Rosser ha[s] in place to check that [its]
Chicken Meal and Turkey Meal . . . are exclusive of feathers, heads, feet, and entrails?
McAtee noted the filing of this lawsuit, and stated that he want[ed] to get out ahead of this.
Upon receiving McAtees email, Williams forwarded it to the Rosser plants management,
asking: Any ideas as to how to go about replying to this?
189.
That evening, with no response from Wilbur-Ellis, McAtee wrote again, asking
Are you working on this for me? The next dayMay 7McAtee wrote again, asking:
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Anyone home? Please let me know that you have received this and are making inquiries.
Williams sent a one-sentence reply: Yes, I passed it on and I am waiting for a response.
190.
On the morning of May 8, McAtee wrote back: I need an answer today on this
please. That afternoon, he wrote again: Got these yet? McAtee also emailed Wilbur-Ellis
quality manager Henry Rychlik, asking him to send him a list of all of the poultry, chicken, and
by-product meals processed at the Rosser plant.
191.
McAtee forwarded the WellPet inquiry to Wilbur Elliss Rosser plant manager,
Doug Haning, stating: They are all coming with the questions . . . I cant stress enough to make
sure we are all on the same page here. (Exhibit Z.) Wilbur-Ellis quality manager Eric
Johansen remarked in an internal email: The fun has begun. WellPet is now asking us
questions. We best be ready as a group. (Exhibit AA.)
193.
produces pet foods for many well-known brands, discussed Purinas lawsuit via email with
Wilbur-Ellis account manager Brent Quintin. One of the American Nutrition employees
remarked that industry adjustment[s] are needed, and Quintin responded that he agreed.
Quintin forwarded the conversation to several high-level Wilbur-Ellis employees, who were
outraged at Quintins willingness to discuss these issues with outsiders. Business unit manager
Cory Salter wrote to manager Darwin Rusu: Brent [Quintin] needs to stop. Wtf. Rusu
- 66 -
responded: Cant believe this!!! Salter replied: This is not good we need to shut the fck up
and stay clean[.] What was he thinking? Rusu rejoined: He is fucked. (Exhibit BB.)
194.
Collin McAtee at Diversified. In a curt two-sentence e-mail, Darwin Rusu told McAtee: [T]o
the best of our knowledge the products we have supplied to you meet the specifications agreed
upon, as reflected in our contracts.
195.
Three days later, on May 12, McAtee responded to Rusu, emphasizing that [p]er
the spec sheets and documentation provided and agreed upon by Diversified, Wilbur, and Blue
Buffalo, product originating from the Rosser facility for shipment to Blue Buffalo should be
exclusive of feathers, heads, feet, and entrails; except in such trace amounts which may occur
unavoidably in good manufacturing practices. McAtee urged Rusu: Please make sure on your
side, that is whats happening . . . . Shipping material with more than unavoidable trace amounts
of feathers, heads, feet or entrails would be out of specification . . . . Lets make sure were all on
the same page so we can continue this business. (Exhibit V.)
196.
That same day, McAtee emailed Wilbur-Ellis quality manager Eric Johansen,
attaching Blue Buffalos specification sheets and asking him to reconfirm that the chicken and
turkey meals that Wilbur-Ellis produced for Blue Buffalo meet those specifications. Johansen
forwarded the email to Rosser plant manager Doug Haning, who responded: Do not answer
him[.] Johansen responded: That was my thought exactly. (Exhibit CC.)
197.
Diversified asking it to confirm that all shipments of chicken meal (high and low ash) and
turkey meal from Diversified Ingredients against [Blue Buffalo] commitments satisfy the
attached agreed upon specifications. Once again, those attached specifications provided that the
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products must exclu[de] . . . feathers, heads, feet and entrails, except in unavoidable trace
amounts. On May 12, 2014, Collin McAtee responded to de Bruyn, stating that [t]o the best of
our knowledge and belief, all shipments of Chicken Meal (high and low ash) and Turkey Meal
from Diversified Ingredients against Blue Buffalo commitments satisfy the attached, agreed upon
specifications.
198.
writing:
Lets make sure were all on the same page as we work together to
continue the Blue Buffalo business well into the future and dont
open ourselves up to any problems.
Blue Buffalos description and specification requirements . . .
[forbid] feathers, heads, feet and entrails; except i[n] such trace
amounts which may occur unavoidably in good manufacturing
practices.
Wilbur has signed off on Blue Buffalos specification sheets as
well as many QA [i.e., quality assurance] forms that Wilburs
material meets Blues required specifications. . . . For now, we
need to make sure we are shipping product that is meeting or
exceeding their specifications we have in hand. That is what they
require of Diversified and thats what I require of you guys.
(Exhibit DD.)
199.
Haning wrote back to McAtee later that day. He acknowledged that the chicken
and turkey products that Wilbur-Ellis had been selling to Blue Buffalo via Diversified contain
some by-product meal, but claimed that McAtee had been aware of that fact all along.
(Exhibit EE.)
200.
McAtee responded, pointing out that Wilbur-Ellis had signed off on Blues spec
- 68 -
201.
In reply, Haning acknowledged that McAtee was correct [that] Wilbur-Ellis did
sign BB [i.e., Blue Buffalos] specs, but claimed that those specifications were not binding on
Wilbur-Ellis because it d[id] not sell to Blue directly. (Id.)
202.
Neither Mr. McAtee nor anyone else at Diversified informed Blue Buffalo of
Wilbur-Elliss admission. Instead, the following dayMay 14McAtee emailed Haning again,
stating:
After seeing what the blends consist of with byproduct meal and
feather meal, theres no way I can knowingly ship that. . . . Please
get everything hammered out going forward and well get thru this.
. . . We need to work together to keep things going and get it all to
a well oiled machine. This whole situation is brutal with all the
panic everywhere, but lets work together to weather the storm.
(Exhibit FF.)
203.
On May 15, McAtee emailed Wilbur-Elliss Mr. Rusu, recognizing that both
Diversified and Wilbur-Ellis had violated their express obligations to Blue Buffalo:
I think its overdue that you and I talk. . . . We have millions of
dollars at stake here and need to work this out. . . . . Wilbur was
well aware of where these products were being shipped and
signed spec sheets and went through 2 different audits with Blue.
There was no mention of having more than trace amounts of
Byproduct Meal in it and especially no mention of any feathermeal
. . . . [I]f Chicken By[-Product] and Feather were listed as even
potential ingredients for the Chicken Meal and/or Turkey Meal,
theres no way we wouldve bought it and/or Blue wouldve
agreed to that.
(Exhibit V.)
204.
However, instead of alerting Blue Buffalo to the situation, McAtee urged Rusu to
continue shipping product to Blue Buffalo so that Blue Buffalo would not suspect that anything
was wrong:
I think if we work together, we can band-aid this situation. . . . I
have several trucks currently at Rosser waiting to be loaded, and
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we need to move forward with filling out the rest of the contracts
[for Blue Buffalo] . . . to keep things going smoothly.
(Id.)
205.
McAtee described the dire circumstances that would result for both Wilbur-Ellis
Elliss Rosser facility. According to contemporaneous notes from the meeting, Diversified
asked if [Wilbur-Ellis] wanted [Diversified] to tell Blue [Buffalo] of [Wilbur-Elliss] nonperformance on contract. Wilbur-Ellis responded that Blue is your [i.e., Diversifieds]
customer & thus your decision to tell them whatever you want. Consistent with the tenor of
McAtees earlier emails, Diversified replied that it d[idnt] want to dwell on the past and
preferred to look at the future. (Exhibit GG.)
207.
Neither Diversified nor Wilbur-Ellis ever approached Blue Buffalo about the
fraud that had been perpetrated on it. It was only as a result of discovery in this lawsuit that the
true facts came to light.
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208.
Blue Buffalo first became aware of the initial details of Wilbur-Elliss scheme in
the fall of 2014. At that time, Blue Buffalo promptly stopped procuring ingredients from
Wilbur-Elliss Rosser, Texas facility.
209.
On October 14, 2014, Blue Buffalo issued the following public statement:
Blue Buffalo has recently learned from Wilbur-Ellis, a major U.S.
Company that supplies ingredients to us and many other wellknown brands of pet foods, that a Texas pet food ingredient
processing plant they own had mislabeled some of the ingredients
they shipped to their customers. So while their customers were
ordering and paying for 100% chicken meal, at times they were
receiving shipments that contained poultry by-product meal.
Since this Wilbur-Ellis plant was the source of some of our
chicken meal, we may have received some of these mislabeled
shipments, and there likely are numerous other pet food companies
who also received these mislabeled ingredients. The FDA has been
informed of this situation, and you may rest assured that this
mislabeling poses no health, safety or nutrition issue. And while
this is comforting, since the health and well-being of our dogs and
cats comes before anything else, the fact that any Blue Buffalo
food could include a mislabeled ingredient is totally unacceptable.
As a result, we have stopped doing business with this plant.
Although pet food companies are not required to inform consumers
of an incident such as this, where no safety or nutritional issues
exist, the Blue Buffalo way is to be transparent with you. So while
we have now learned that this mislabeling issue was corrected by
the supplier months ago, we believe that you have the right to
know about it.4
Although Wilbur-Ellis also supplied mislabeled ingredients to other pet food companies, no pet
food company aside from Blue Buffalo has come forward to acknowledge that its products were
affected by Wilbur-Elliss misconduct.
210.
The next day, Wilbur-Ellis publicly admitted that its facility in Rosser, Texas
had mislabel[ed] . . . pet food ingredients that were sold to companies that formulate food for
4
Letter to Pet Parents dated October 14, 2014, http://bluebuffalo.com/about-us/whats-new-at-blue/wilburellis-texas-plant/ (accessed May 15, 2015).
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pets. At that time, Wilbur-Ellis attributed the problem to poor record-keeping and operational
processes.5
211.
As a result of these events, Blue Buffalo has altogether ceased doing business
with Wilbur-Ellis.
INJURY TO BLUE BUFFALO
213.
At all relevant times, the market price for chicken meal and turkey meal was
significantly higher than the market price for poultry by-product meal. Thus, the Third-Party
Defendants conduct deprived Blue Buffalo of the benefit of its bargain and caused Blue Buffalo
substantial damages.
214.
The Third-Party Defendants conduct has also caused damage to Blue Buffalos
consumer goodwill. As described above, one of the pillars of Blue Buffalos brand identity is its
openness and transparency with consumersin particular, with respect to its ingredients. On
information and belief, the misconduct of Wilbur-Ellis and Diversified has jeopardized Blue
Buffalos relationship of trust with consumers and has injured Blue Buffalos reputation in the
marketplace, causing Blue Buffalo to lose sales and profits. These injuries were foreseeable to
Lisa Brown, Blue Buffalo says supplier mislabeled some ingredients, St. Louis Post-Dispatch, Oct. 15,
2014, http://www.stltoday.com/business/local/blue-buffalo-says-supplier-mislabeled-someingredients/article_3902b014-e04c-5ae8-90f3-ab601b674bd2.html (accessed May 13, 2015).
6
Letter to Pet Parents dated May 9, 2015, http://bluebuffalo.com/about-us/whats-new-at-blue/nestlepurina-lawsuit-response-5/ (accessed May 15, 2015).
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Wilbur-Ellis and Diversified. Indeed, as the correspondence between Diversified and WilburEllis reflects, Blue Buffalos injuries were in fact foreseen by them.
215.
liability, both in this action and in a number of copycat false-advertising class actions filed by
end-consumers that are currently pending before this Court. See In re Blue Buffalo Company,
Ltd. Marketing and Sales Practices Litig., No. 4:14-md-02562-RWS (E.D. Mo.) To the extent
any liability is ultimately imposed on Blue Buffalo, this, too, was foreseeable to Wilbur-Ellis and
Diversified, and in fact foreseen by them.
216.
Blue Buffalo has suffered additional damages as a result of the wrongful acts of
Wilbur-Ellis and Diversified, the nature and amount of which will be ascertained through
discovery.
FIRST CLAIM FOR RELIEF
Breach of Contract (Against Wilbur-Ellis and Diversified)
217.
Blue Buffalo repeats and realleges each and every allegation contained above as if
Blue Buffalo entered into binding, enforceable contracts with both Diversified
and Wilbur-Ellis. In the alternative, Blue Buffalo entered into binding, enforceable contracts
with Diversified, and was an intended third-party beneficiary of the binding, enforceable
contracts between Diversified and Wilbur-Ellis.
219.
These contracts specified, among other things, that Wilbur-Ellis and Diversified
would provide chicken meal and turkey meal that comply with AAFCO definitions, and/or
that exclu[de] . . . feathers, heads, feet, and entrails; except in such trace amounts which may
occur unavoidably in good manufacturing practices.
220.
221.
the promised chicken and turkey meal, and instead providing what was in substantial part poultry
by-product meal and/or feathermeal.
222.
Blue Buffalo has suffered, and will continue to suffer, damages as a result of the
Blue Buffalo repeats and realleges each and every allegation contained above as if
concerning the nature of the goods they were providing. Among other things, Wilbur-Ellis and
Diversified represented that their chicken meal and turkey meal complied with AAFCO
definitions, and/or exclu[ded] . . . feathers, heads, feet, and entrails; except in such trace
amounts which may occur unavoidably in good manufacturing practices.
225.
These descriptions became part of the basis of the bargain between Blue Buffalo
and the Third-Party Defendants. Blue Buffalo reasonably and justifiably relied on these
descriptions and had no practicable way of independently ascertaining their truth or falsity.
226.
These descriptions were false. As set forth above, the chicken meal and turkey
meal provided by the Third-Party Defendants consisted in substantial part of poultry by-product
meal and/or feathermeal.
227.
Blue Buffalo has suffered, and will continue to suffer, damages as a result of the
228.
Blue Buffalo repeats and realleges each and every allegation contained above as if
within the meaning of the Uniform Commercial Code and analogous state statutes.
230.
At the time of contracting, both Diversified and Wilbur-Ellis had reason to know,
and in fact knew, the particular purpose for which Blue Buffalo required the chicken and turkey
meal at issue. In particular, Diversified and Wilbur-Ellis had reason to know, and in fact knew,
that Blue Buffalo would be incorporating those ingredients into its pet foods, which Blue Buffalo
labeled and advertised as free of poultry by-product meals.
231.
At the time of contracting, both Diversified and Wilbur-Ellis had reason to know,
and in fact knew, that Blue Buffalo was relying on their skill or judgment to select or furnish
goods suitable for Blue Buffalos particular purposes.
232.
and/or feathermeal, Diversified and Wilbur-Ellis failed to provide goods suitable for Blue
Buffalos purposes.
233.
Blue Buffalo has suffered, and will continue to suffer, damages as a result of the
breaches of the implied warranty of fitness for a particular purpose by Diversified and WilburEllis.
FOURTH CLAIM FOR RELIEF
Intentional/Fraudulent Misrepresentation (Against Wilbur-Ellis)
234.
Blue Buffalo repeats and realleges each and every allegation contained above as if
Buffalo, or to Diversified on Blue Buffalos behalf, met Blue Buffalos specifications; that they
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complied with AAFCOs definitions of chicken meal and turkey meal; and/or that they
exclu[ded] . . . feathers, heads, feet, and entrails except in unavoidable trace amounts.
236.
238.
Wilbur-Ellis made these false representations with the intent to induce Blue
Buffalos reliance.
239.
Blue Buffalo reasonably and justifiably relied on these false representations in,
inter alia, accepting and paying for the shipments in question and incorporating those raw
materials into its pet-food products.
240.
Blue Buffalo repeats and realleges each and every allegation contained above as if
Both Wilbur-Ellis and Diversified falsely represented that the shipments that they
were providing to Blue Buffalo met Blue Buffalos specifications; that they complied with
AAFCOs definitions of chicken meal and turkey meal; and/or that they exclu[ded] . . .
feathers, heads, feet, and entrails except in unavoidable trace amounts.
243.
Buffalo, and/or with knowledge that they would reach Blue Buffalo.
244.
245.
Wilbur-Ellis and Diversified made these false representations with the intent to
Blue Buffalo reasonably and justifiably relied on these false representations in,
inter alia, accepting and paying for the shipments in question and incorporating those raw
materials into its pet-food products.
247.
Blue Buffalo repeats and realleges each and every allegation contained above as if
Blue Buffalo entered into binding, enforceable contracts with Wilbur-Ellis. In the
alternative, Blue Buffalo entered into binding, enforceable contracts with Diversified, and was an
intended third-party beneficiary of the binding, enforceable contracts between Diversified and
Wilbur-Ellis.
250.
representations with the intention of inducing Blue Buffalo and Diversified to enter into their
respective contracts with Wilbur-Ellis. Among other things, Wilbur-Ellis represented that its
chicken meal and turkey meal would meet Blue Buffalos specifications; that it complied
with AAFCO ingredient definitions; and that it possessed unparalleled expert[ise] in quality
control and processes . . . [that] closely track products from origin to Wilbur Ellis operations to
customers to monitor[] for quality.
251.
Those representations were false when made. At the time Wilbur-Ellis made
252.
representations in entering into their respective contracts with Wilbur-Ellis. Had Wilbur-Ellis
not made those representations, neither Blue Buffalo nor Diversified would have entered into
those contracts.
253.
At the time Wilbur-Ellis entered into those contracts, Wilbur-Ellis had a present
Blue Buffalo suffered damage, and will continue to suffer damage, as a proximate
Blue Buffalo repeats and realleges each and every allegation contained above as if
Wilbur-Ellis and Diversified owed Blue Buffalo a duty of care in connection with
reasonable measures to ensure that the product they provided was free of material amounts of byproducts or feathers.
258.
Blue Buffalo has suffered, and will continue to suffer, damages as a proximate
Blue Buffalo repeats and realleges each and every allegation contained above as if
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260.
Under the circumstances herein alleged, it would be inequitable and unjust for
Blue Buffalo has no adequate remedy at law for the unjust enrichment of Wilbur-
Blue Buffalo repeats and realleges each and every allegation contained above as if
fact. These false or misleading statements misrepresent the nature, characteristics, or qualities of
their products and/or manufacturing processes. Their statements are expressly false, impliedly
false, or both.
266.
practices in the conduct of trade or commerce in violation of Conn. Gen. Stat. 42-110a et seq.
267.
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268.
Blue Buffalo reasonably and justifiably relied on those misleading, unfair, and
These wrongful acts have proximately caused Blue Buffalo to suffer ascertainable
Blue Buffalo repeats and realleges each and every allegation contained above as if
fact. These false or misleading statements misrepresent the nature, characteristics, or qualities of
its products and/or manufacturing processes. Its statements are expressly false, impliedly false,
or both.
273.
immoral, unethical, oppressive, unscrupulous, and substantially injurious to Blue Buffalo and to
consumers. The injury caused by Wilbur-Elliss conduct is not outweighed by any
countervailing benefits to consumers or competition.
274.
Wilbur-Ellis intended these fraudulent and unfair acts and practices to result in
276.
Blue Buffalo reasonably and justifiably relied on those fraudulent and unfair acts
These wrongful acts have proximately caused Blue Buffalo to suffer ascertainable
Blue Buffalo repeats and realleges each and every allegation contained above as if
herein, Blue Buffalo may be held liable through no fault of its own to Nestl Purina, to
consumers who purchased Blue Buffalos products, and/or to other parties.
281.
Blue Buffalos contracts with Wilbur-Ellis and Diversified entitle Blue Buffalo to
implied-in-fact indemnity. The contracting parties intended that, in such a situation, Wilbur-Ellis
and/or Diversified would be responsible for the loss.
282.
indemnity. Irrespective of the parties contemporaneous intent, as between Blue Buffalo on one
hand, and Wilbur-Ellis and Diversified on the other, any liability to Nestl Purina, to consumers,
or to other parties should be borne by Wilbur-Ellis and Diversified as a matter of equity and
good conscience.
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Blue Buffalo repeats and realleges each and every allegation contained above as if
Blue Buffalo may be held liable in damages to Nestl Purina, to consumers who
purchased Blue Buffalos products, or to other parties, even though Wilbur-Ellis and Diversified
are also partially at fault for those damages.
285.
In the event Blue Buffalo is required to pay such damages, Blue Buffalo is
entitled, as a matter of equity and/or pursuant to any applicable statutes, to contribution from
Wilbur-Ellis and Diversified for any amounts that it is required to pay in excess of its fair and
proportionate share.
WHEREFORE, Blue Buffalo demands judgment against Wilbur-Ellis and Diversified
and requests relief as follows:
A.
advantages realized by the Third-Party Defendants from their wrongful conduct detailed
above;
C.
H.
Such other and further relief as the Court may deem just and
proper.
Dated:
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CERTIFICATE OF SERVICE
The undersigned hereby certifies that on the 19th day of May, 2015, the forgoing was
served on all counsel of record by operation of this Courts Electronic Filing System.
/s/ Steven A. Zalesin
EXHIBIT A
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APPEARANCES:
MAYER BROWN
By: Carmine R. Zarlenga, Esquire
1999 K Street NW
Washington, DC 20006
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CROSS REDIR
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Representing the Defendant
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EXHIBITS
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Exhibit 1 - 7/23/14 Expert Report of
James V. Makowski
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EXHIBITS
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Exhibit 28 - Drawing by James Makowski
Exhibit 29 - Identifying Animal Protein
Products by Feed Microscopy
by James V. Makowski
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Exhibit 30 - Messiah College Department
of Biological Sciences web
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Exhibit 31 - 2014 Official Publication
Association of American Feed
Control Officials Inc.
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genetics?
A. Probably soon after it was actually published,
because we had put final editing proofs out. And it
would have been included in that.
Q. Now, when you -- I'm sorry. Did you say you
put out final editing proofs after the book was
published?
A. No, no, no. Just prior to it being published.
Q. So let me ask my question again, then, so the
record is clear.
A. Uh-huh.
Q. When did you first notice that this bio was
listing you as having a Ph.D. in genetics? Was it
before or after publication?
A. It would have been in the final galleys.
Q. Now, let's back up, and we'll talk about that
in a minute.
Before we got to the final galleys, is it your
testimony that you did not write this bio yourself?
A. Not completely.
Q. Did you write the portion of this bio stating
you have a Ph.D. in genetics?
A. I do not think so. I do not remember writing
"Ph.D. in genetics," because I don't have a Ph.D. in
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correct?
MR. ZARLENGA: I will object to the
term -- to the use of the term "inconsistent" as
vague.
BY MR. MANGI:
Q. Go ahead.
A. I don't think it is inconsistent, I think it's
in process. At beginning, again, it is simply listed
as poultry meal. And again, once the marker was
identified, then it was recognized as poultry
by-product meal.
Q. And you have no pictures or other records of
what you observed, such that another scientist could
validate the conclusion reflected in the report that
there is 9 percent poultry by-product meal in the
bits; is that a fair statement?
A. I think you have already asked that question,
and I have answered it.
Q. Is it a fair statement?
A. Yes.
Q. Now, there is an entry -- there is an entry on
this chart that is two -- the second row from the
bottom in the right-hand column. Do you see that,
sir? It appears to start with a G, or a C perhaps.
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BY MR. MANGI:
Q. Go ahead. Is that correct?
A. Did I know it was Blue Buffalo versus Purina?
That's about all I would have been able to remember.
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analysis?
A. No. I had no idea whatsoever.
Q. Are there other instances that you can
identify where you changed your conclusions, let's
say, for a type of vegetable from one to another
between your lab notes and your final tables?
A. There may be, but I would have to look at the
notebook and the report as well to see if it did
occur.
Q. Do you know of any off the top of your head?
A. Not off the top of my head.
Q. Have you ever seen Blue Buffalo advertising?
A. On television? Yes.
Q. Or otherwise.
A. Just on television.
Q. Had you seen Blue Buffalo advertising before
you did this analysis?
A. Actually, I hadn't.
Q. So, did you have any awareness that Blue
Buffalo advertises a claim to no poultry by-product
meal -A. No, I did not.
Q. -- prior to -- I'm sorry. Let me finish the
question.
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___________________________
Christine M. Baird, RPR, CRR
Official Court Reporter
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Page 1
A
$10,600 (2)
126:4 216:20
$1100 (1)
126:5
$12,000 (1)
97:6
$18,000 (1)
94:5
$200,000 (2)
91:24 92:3
$25,000 (1)
216:7
$30,000 (1)
93:5
$300 (1)
42:14
$400,000 (4)
92:8,17 96:19 97:6
$8 (2)
42:24 43:7
$80,000 (1)
97:19
$90 (1)
42:15
a.m (2)
1:13 7:11
AAFCO (12)
101:10,18 179:19
251:15 255:13
257:22 300:7,8
379:17,25 408:5,7
AAFM (6)
14:13 41:14 180:11
180:12 188:22
301:10
abbreviation (2)
132:16 142:10
abbreviations (2)
141:17 142:3
abilities (2)
46:13 279:9
ability (2)
378:10 384:9
able (73)
28:14,23,25 49:16
60:11 62:19 63:8,11
106:14 116:10,20
117:6 125:9,19
128:8 130:24 131:5
137:13 162:13
168:25 181:17
199:16 200:25
201:2,4 210:4,8
217:15 221:25
223:10,13 224:13
225:12,24 237:8
239:12,15,21 240:6
246:23 256:22
268:9,12,20 269:9
271:3 286:5 290:3
290:21,22 310:25
311:13 312:7,7,20
314:8 318:6,13
321:4 331:2 339:16
342:17 343:10
349:9 357:24 358:5
358:9 366:8,25
369:13 375:21,22
379:23
absence (5)
152:11,12 159:2
187:23 405:13
absent (2)
144:11 222:19
absolute (1)
192:11
absolutely (7)
42:13 181:19 268:25
285:9 305:7 355:23
359:5
academia (2)
16:12 69:6
academic (14)
11:24 16:8,24 17:6
26:10 28:13 30:16
30:18,20 34:15
36:21 38:7 69:7
81:23
academics (3)
11:15 15:23 34:8
accept (3)
84:19 392:20,23
acceptable (3)
109:20 256:7 374:10
accepted (5)
102:17 182:13 394:4
394:10,21
access (2)
129:9 213:7
accidentally (1)
384:24
account (8)
70:2,7 77:19 78:7
197:22 200:21
202:23 286:18
accounting (2)
51:6 179:25
accumulation (1)
289:10
accuracy (8)
78:2 302:18,23
229:14 332:22
360:6
additional (8)
45:20 66:3 109:17
118:8 126:4 229:23
329:25 378:8
address (2)
65:17 401:3
addresses (1)
9:13
addressing (1)
10:3
adds (1)
67:15
Adeel (2)
2:13 7:17
adequate (2)
191:12 269:8
adhesion (1)
181:19
adjusted (1)
208:12
administer (1)
301:24
Administration (3)
4:16 100:16 406:15
administrative (1)
10:2
admit (1)
319:21
adopted (2)
99:21 258:2
Adult (2)
135:25 220:14
adulterants (1)
361:14
adulteration (2)
191:22,25
advanced (1)
378:6
Adventure (1)
26:23
advertisements (2)
110:18,21
advertises (1)
173:21
advertising (3)
10:23 173:13,17
advice (1)
68:9
advise (1)
199:22
affidavit (3)
409:6,8,15
affiliated (5)
14:12,20 23:22 398:3
877-702-9580
398:4
affiliation (1)
398:15
affirmed (2)
416:9,14
afford (1)
125:19
aforesaid (1)
416:16
aged (1)
354:5
agencies (6)
49:4,8 50:24 53:2
185:19 405:21
agency (5)
49:25 101:15 183:24
184:11 405:5
aging (1)
354:7
ago (13)
52:3 59:9 60:15 62:13
78:9 95:10 133:6
231:17 252:16
301:21,21 311:6
341:18
agree (63)
15:17 16:3 22:16
26:13,14 30:19 36:4
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Bates (39)
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Buffalo (32)
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COMMONWEAL...
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contemporaneously...
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copies (7)
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copper (1)
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copy (19)
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5:23 9:9 32:5 40:8
42:12,25 43:2 52:13
60:6,12 109:4
120:18 315:24
corn (51)
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203:3,18,20 205:19
205:20 231:19,19
231:24 232:2,7,10
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233:11,14,14,19,24
233:25 234:4
310:11,21,25
311:10,12,13
340:18,20,21,24,25
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346:18 368:25
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corners (2)
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corpus (1)
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correct (395)
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11:5,9,13,14 12:9
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14:5,8,9,19 15:7,10
19:22 20:18 21:4,5
23:15,22 24:6,9,10
24:21 26:11,18,19
27:4,6,19 28:2,5
36:7,16 39:6,10,18
40:14,15 41:8,12,13
41:15 42:11 43:11
43:25 44:5,10,14,20
44:21 46:18,19,22
46:24,25 47:8,13,14
47:22,23 48:8,9,14
48:20 50:21 52:21
53:25 54:2,5 55:10
55:11,15,17,21,23
56:3 57:11 59:8,11
66:11 69:12 71:19
73:3,4,5 75:20
77:12,13 79:14,18
80:16 81:24 83:22
83:23 87:7 93:8
99:9,13 104:17
110:2 114:16,17
116:13 117:13,24
117:25 118:8
120:15 122:4,5,16
122:17,20,21,23
123:15,20,22 124:7
124:8,16 127:22
128:2,20,24 131:12
139:23 140:5
143:11,12,21
146:19,20 147:2
148:15,19,20 149:7
149:11,16,23 152:7
152:21,22 153:4,9
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154:20,21,24,25
155:4,5 158:15,16
158:20,21 167:16
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174:8,9,14 175:10
175:13,17,19,23,24
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191:8 192:8,11
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196:22,25 197:2
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210:15 211:3 215:3
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222:16 228:10,21
229:4,5 232:16,25
234:15,16,19,20
235:7,23 236:5,8,19
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241:8,12,20,24,25
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367:23 368:24
369:3 376:12 381:2
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corrected (9)
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correctly (10)
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cost (3)
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costs (3)
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cotton (4)
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counsel (19)
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count (3)
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countries (1)
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COUNTY (1)
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couple (4)
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course (15)
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cover (3)
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cows (1)
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cranberries (2)
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creation (5)
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Creationism (3)
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Creator (5)
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Creek (2)
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crowns (1)
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CRR (4)
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crushed (1)
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CS2 (3)
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cup (5)
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cups (5)
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current (7)
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curricular (1)
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curriculum (12)
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customary (3)
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customers (1)
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cuts (1)
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CV (37)
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CVs (3)
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cysteine (9)
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cystine (1)
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D
D (3)
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D/G (1)
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Dakota (2)
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damage (4)
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Dane (2)
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dark (40)
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dash (2)
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date (8)
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depth (2)
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Deputy (1)
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difficult (19)
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difficulties (1)
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DIR (1)
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DIRECT (1)
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Dirt (1)
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Divine (3)
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DNA (7)
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Doctor (2)
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doing (34)
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Dr (202)
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Dravid (13)
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Dravid's (5)
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Drawing (1)
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Drive (1)
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fragment (28)
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266:15,19 271:21
275:16,24,24
281:13 286:7,24
287:13,15 288:18
289:13 294:4
303:14,23 304:13
305:25 306:21
307:13 308:10,22
309:19,20,22,22
310:9,11,20,23
312:14 321:15
324:25 328:21
331:20 332:2,9
341:18 343:19
345:14,15 348:15
348:17,24 349:2
350:15,17,22 351:6
351:10,14,18
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359:6 366:18 374:6
374:7 377:5 383:13
383:21 384:23
385:18 387:2
390:22 402:7,14
406:2,3
knowing (3)
67:8 328:8 354:7
knowledge (17)
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83:10 84:16 104:5
104:13 108:7
119:11 157:13
199:4 256:5 292:2
336:25 360:11
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known (5)
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391:2 393:9
knows (2)
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Kobata (3)
37:17 52:17 193:23
Koch (2)
37:15 52:18
Konings (1)
102:8
L
L (3)
135:15,16,17
lab (31)
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113:3,10 129:24
137:16 139:4 140:9
144:20 145:16
155:14,16 158:7,10
165:20 170:23
172:3 173:7 174:17
196:4,7 206:2
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224:7,16,19,21,22
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label (2)
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labeled (5)
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labeling (4)
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403:25
labels (8)
105:13,19,22 131:11
132:10 167:12
168:12 402:20
laboratories (19)
4:17 5:8 10:21 11:4
37:19 50:23 51:13
52:13 82:25 83:22
84:3,4 85:20 86:3
86:19 101:7 197:20
407:6 410:4
laboratory (24)
4:15 5:4,5 105:14
107:25 109:10
111:20,21 112:9
122:3 138:12,18
139:13 152:17
171:14 175:7 184:9
184:10 188:21
212:10 226:2
386:10 397:20
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laborious (1)
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labs (8)
53:16 89:25 90:23
91:3,15 96:20
103:11 108:2
lack (6)
165:3 347:8 392:25
404:3,14 409:18
lacking (9)
31:11 138:15 180:23
229:11 285:24
351:4 393:19
396:12,24
lacks (3)
139:15 393:5 394:17
laid (1)
284:22
laminar (1)
89:17
Lancaster (2)
416:2,15
language (6)
48:11,13 50:11 62:4
62:21 81:4
large (11)
97:5 140:18 168:3
246:5 255:7 277:25
279:12 302:19
356:18,21 395:8
largely (1)
331:6
larger (5)
105:4 191:24 271:24
278:10 316:23
largest (1)
293:18
laser (2)
281:7 397:10
late (2)
16:7 18:16
laughable (2)
286:23,24
launch (1)
44:2
launched (1)
43:24
law (2)
1:12 118:20
lawsuit (2)
402:18 404:12
lawyer (2)
119:4,6
lawyers (1)
56:13
layer (6)
289:3,4,5,6,7 333:22
layers (4)
289:3 295:15,16,18
lead (4)
40:16 66:16 221:18
288:23
leading (9)
36:19 48:17 49:15,19
50:9,18 52:5 163:13
164:5
leads (1)
222:17
learn (3)
84:23 85:4 92:14
learning (3)
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leave (3)
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leaving (7)
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letter (6)
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letterhead (1)
369:25
level (24)
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135:22 254:22
281:11 296:23
302:22 303:9,11,21
305:15 307:21
309:17,23 310:2
315:12 324:24
327:19 336:4
343:18 376:25
394:8
levels (3)
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Lewis (1)
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Liberal (1)
398:25
library (25)
199:7,16 200:6
329:11,12,16,17,22
330:13,15,20 331:3
331:7,15 332:8,17
334:7 335:25
337:19 338:14,24
340:8 361:22
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license (2)
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lid (2)
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life (9)
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227:21 228:15
241:19 248:16
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lift (2)
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lifted (1)
58:8
light (18)
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88:13 125:23
264:23 280:3 290:5
296:19,20,21
299:17 356:13,13
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lighter (1)
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lightest (1)
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lighting (9)
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296:16,18 342:19
342:21 355:12
lights (1)
124:25
limited (2)
40:3 107:3
Lindquist (1)
129:16
line (4)
132:23 242:25 243:5
243:14
lines (6)
135:19 157:17 183:10
244:23 245:2,3
linked (1)
245:7
LinkedIn (8)
11:2 81:11,13,16,24
82:2,4,7
linseed (1)
338:17
liquid (4)
137:5 210:3,4,11
list (28)
11:16 12:3,4,6,18,21
13:17 14:7,10 16:16
16:25 17:7 24:5
25:11 28:4,7 39:3
77:23 81:21 142:23
220:18 222:9
314:12 358:20
360:2,10,24 380:8
listed (36)
12:23 14:15 17:22
23:13 25:10 26:25
28:13 31:4,21 40:13
58:11 60:25 62:14
70:15 73:18 80:22
115:5,7 132:17
147:9 158:18
168:17 202:21
205:23 220:21,24
221:7,11 223:3
224:2 226:16
227:11 229:14
233:25 237:7 364:2
listing (4)
13:4 17:23 61:14
414:23
lists (1)
191:4
literature (4)
74:10,17,22,24
litigation (10)
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80:12 93:15 218:5
218:11
little (46)
11:10 42:19 47:16
84:2 120:13 126:4
137:7 138:9 140:2
156:4 161:11,12
162:11 170:21
176:10 177:18,24
177:24,25 188:10
209:6,9 231:18
259:21 267:2
288:25 289:3,6,6,22
301:20,20 304:21
307:4 312:6,16
341:17 344:14
345:25 347:22
353:13 356:10
358:10 360:4
365:21 390:22
live (2)
194:6,8
lives (2)
21:3 194:9
LLC (1)
1:12
load (1)
375:14
located (2)
25:21 85:20
lock (1)
105:9
locked (2)
108:3 213:7
logged (1)
122:10
logically (1)
122:19
long (16)
18:13,15 70:13 78:16
78:18 81:15 172:2
172:17 178:3,6
235:11 287:4 332:4
376:8 403:6,8
longer (3)
26:7 107:5 207:20
longitudinal (1)
235:13
look (153)
12:4,21 19:4 22:17,18
23:5 25:9 33:11
38:4 44:8 54:11
56:21 57:7,22 60:14
66:20,22,23 72:3,17
81:25 82:5,11,18
84:24 86:24 87:20
91:7,22 106:15
113:8 114:4 120:17
121:14 124:15
130:18 131:2 138:8
138:9 142:6 144:10
150:7,8 154:10
156:3 159:4,15
172:20 173:8 183:9
191:24 195:24
196:24 199:12,18
203:17,18,24
204:22 205:3,24
208:4,22 211:16
214:16 215:3
220:17 221:6,13
222:20,21 223:18
231:6 232:24
233:23 234:14,17
236:24 237:2,9
238:23 242:12
243:10 244:9 247:5
248:6 252:4 256:13
257:22 262:5
265:14 266:22
267:7,8 268:5,16
269:2,21 272:24
275:8 279:24
280:14,22,23
289:14 295:14,18
296:22 298:7 301:6
309:11 310:21
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877-702-9580
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333:23 337:13,15
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368:5,12,13 370:4
379:15,15,19 381:4
384:4,13,14,25
385:19 387:4
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looked (46)
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77:2 78:21 81:2
82:14,15 89:23 90:8
131:11 132:10
134:12 148:22
161:11 165:8
171:16 181:18
198:24,25 205:7,8
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233:4,25 241:17
246:4 249:12 255:3
262:23 279:12,19
279:25 293:6 313:7
313:8 317:7 322:9
365:22 408:3
looking (82)
12:10,22 15:12 16:2
59:9 71:10 73:21
82:17,17 84:20 88:7
127:16 131:15
138:20 141:24
144:23 149:5
162:23 163:4,6
171:8,18 199:20
203:18 204:21
205:13 212:9,11
214:18 223:5,6
224:17 228:19
232:19 233:8,19
239:7,18,20 245:12
253:4 257:24
259:12 262:10
273:17 275:5,19
278:13 295:12
304:25 308:25
309:12 313:19
314:7 321:15
332:25 335:6
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looks (29)
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111:20 122:3 124:7
150:9 156:7,13
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266:2 279:20
340:22 355:5,24
379:16,20,21 380:4
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Lord (1)
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lost (2)
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lot (10)
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269:19 288:12
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lots (1)
175:16
Louis (1)
2:10
low (4)
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351:12
low-ash (1)
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lower (9)
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301:20 318:8 388:3
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luck (1)
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lumped (1)
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lunch (1)
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luncheon (1)
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luster (3)
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lying (1)
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Lynn (1)
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M
M (9)
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416:14,23
Macroscopic (1)
235:4
magnification (9)
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266:10,12 281:12
295:15 355:12
magnifications (2)
266:19,20
mail (2)
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main (1)
60:9
maintain (1)
211:22
major (5)
95:15,15 118:15,15
367:3
majority (4)
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402:4
Majors (1)
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makeup (4)
280:16 289:25 318:9
395:19
making (14)
21:19 73:17 78:20
127:22 172:21
204:14 246:15
258:25 261:14
264:14 286:20
297:12 305:2
328:20
Makowski (586)
1:11 3:5 4:3,10,12,14
5:14 6:3,5 7:1,4 8:1
8:5,10,14,21 9:1
10:1 11:1 12:1 13:1
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21:1 22:1,16 23:1
24:1 25:1,5,9 26:1,9
27:1,17 28:1,8,12
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31:20 32:1 33:1
34:1,9 35:1,15 36:1
36:4,18 37:1 38:1,6
39:1 40:1,13 41:1
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49:1 50:1 51:1 52:1
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manipulate (1)
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manual (81)
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40:14,22 41:6,23
42:4,7 44:9 48:3,17
49:3,11,19 50:9,14
50:18,20 51:23,24
52:5,25 53:14 57:5
64:14 66:17,21
67:16 124:4 128:14
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273:2,24 274:24
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manual's (1)
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manuals (1)
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manufacture (1)
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manufactured (1)
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manufacturer (4)
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354:21
manufacturers (1)
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manufactures (1)
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manufacturing (5)
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352:13 354:15
March (7)
4:20 122:4,7,8,12,19
174:8
margin (5)
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373:15,19
margins (3)
373:24 374:5 389:24
Marjorie (1)
52:18
mark (18)
24:24 32:6 56:5
102:22 139:18,24
156:14 157:20,22
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166:8 174:18,20,25
226:19 264:17
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marked (41)
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40:10 56:7,11 72:6
76:19 86:10,13
100:5 102:24 103:4
111:15,19 121:23
168:11 179:2 184:4
189:10 219:4,5
226:21 264:18
339:10,13 342:12
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354:25 355:19
356:5 358:24
359:20 369:21
386:19 398:18
407:18,22
marker (20)
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145:17 146:11,13
146:15,18 147:10
259:12 261:5
263:18 283:23
312:10 314:4,8,15
318:14 328:4
markers (42)
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117:4 127:11
144:10,14 149:14
151:6,11,13,20
152:12 196:12
251:6,21 252:17
253:23 254:9,13,22
255:14 256:10
258:10,14,17
259:22 273:17
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312:7 314:11 315:2
315:13 317:8 318:6
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market (3)
42:16 351:24 352:4
marketplace (3)
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marking (11)
40:7 72:4 76:17 100:3
102:21 111:14
178:24 183:6
342:10 355:17
386:17
marks (3)
157:14 166:7,9
mash (1)
383:13
mass (3)
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match (5)
33:2 158:8 209:19
219:15 366:13
material (14)
188:2,12 214:10,10
215:8 216:5 238:3
253:8 295:24 334:3
352:22 353:25
383:10,14
materials (21)
13:5 24:9 90:20 94:23
115:20 174:5
178:11,14 181:6
193:4 196:23
197:14,25 201:18
210:15 213:11,15
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math (8)
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311:5 371:22
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mathematical (1)
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mathematics (1)
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matter (14)
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225:21 232:7
379:20 404:24
405:4,9,13,17
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Mayer (3)
2:3 7:23,25
McCutcheon (2)
52:19,20
McNees (2)
1:12 369:24
meal (383)
114:15,21,23 115:5
115:21 116:8,9,13
116:23 117:6,16
127:14 132:15,16
141:14,16,20,22,24
141:25 142:2,11,12
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143:2,4,4,19,20,24
144:9,9,13,15,24
145:4,19,25 146:3
146:10,12,24,25
147:10,12,16 149:9
150:22 151:12,13
151:15 152:3,16
153:22 154:2,3,7,7
154:11,19,23 157:2
157:2,5,10,12,12
158:11,14,18,24,25
159:9,13,25,25
160:4,5,8,10,10,13
160:14,16,21,25,25
161:6,6,9,10,12,23
161:23,25,25 162:5
162:6,7,16 163:11
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221:11,14 222:5,6
222:12,14,23 223:4
223:7,9,12 224:2,8
224:12 225:8,17,23
226:3,4 247:10,17
248:2,8 250:25
251:4,6,8,9,13,14
251:17,18,22
252:11,11,19,25
253:10,10,24 254:3
254:4,5,11,22,23,23
254:24 255:4,12,15
255:23,23 256:12
256:24,24 257:4,17
257:17,23,23 258:8
258:9,18 259:2,7,7
259:8,18 260:13,14
260:24,24 261:6,6
262:11,11,16,17
263:3,10,11,14,17
263:19 264:2,2
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293:13 295:25
297:14 299:24,25
300:3,4 311:21
312:2,9,12,17,17
313:4,8,14,15,23,25
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319:3,3,15,22
320:15,16,20,20,23
321:9,9,12,13,17,18
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324:12,18,19
325:13,13 326:2
331:21,21,23,24,25
332:6 337:14,16
341:3,4,7 343:19
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362:5 384:16,19,22
402:20,21 403:4,20
403:24 404:11
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meal/turkey (1)
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meals (12)
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260:7,16 261:25
262:2 341:7,8,8,10
352:24
mean (52)
24:14 48:8 54:8 68:4
68:4 115:10 128:12
133:19 140:20,24
142:17 162:22
168:3 177:14
182:17 185:10
192:20 196:5,7,9
197:8 215:4 220:25
239:7 244:18
258:14 267:21
275:22 276:5
280:12,23 292:20
296:10 301:3 304:8
304:18 305:21
306:2 310:10 313:8
318:15 325:5
344:15 375:8
391:13 393:15
395:23,24 398:2
400:6 401:15,16
meaning (1)
399:5
means (11)
35:24 115:8 137:17
137:19 139:11
142:18 162:19
184:18 398:3
406:11 416:16
meant (4)
286:12 340:13 341:20
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measure (4)
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Microanalysis (1)
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Microbiologist's (3)
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mischaracterizatio...
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N (1)
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oat (1)
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oh (33)
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particular (70)
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pay (6)
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259:13,18 268:19
272:21 291:17
293:12 302:12,13
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307:11 308:16,17
308:21,24 310:10
310:15,22,25
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312:13,15,21,25
313:22 315:11,12
316:3,5 317:8,18,22
319:5,15 320:21
321:4 322:2 323:2,3
326:21,22 327:4,6,9
327:12,16,20,21,22
327:23,24 328:2,9,9
328:9,9 335:4,11,25
340:21,22,22,22,24
340:25 343:12,13
346:9,13,14,17,17
365:18,23 366:2,4,5
366:5,6,10,19,19,20
367:11,15,25 368:2
368:13,14,15,15,18
368:23 369:2,8,10
369:10 370:11
371:5,14,14,17,18
371:20,24 372:2,6
372:13,17,24
373:16,17 387:25
388:2,12,13,14,16
388:19,21,22 389:3
389:5,7,8,19 391:5
percentage (21)
42:22 43:3 95:15
98:12 207:16
209:19 248:25
251:7 254:8 264:4
312:6,19 313:17,20
314:24 346:20
365:4 372:9 385:2
389:16,17
percentages (13)
141:5 231:8 247:19
255:24 313:2,3,13
318:8 366:14
375:23 387:12,16
406:4
perception (1)
379:21
perceptions (1)
409:13
Perfect (1)
244:17
perfectly (1)
80:20
perform (2)
118:23 382:11
performed (8)
65:13 92:23 124:21
199:3 308:8 382:20
395:16,20
performing (5)
123:25 212:9 307:24
313:21 328:7
period (8)
19:21 57:23 92:6,16
107:3,5 309:13
378:3
periodic (2)
19:18 353:21
periodically (1)
353:16
periods (1)
376:8
permission (2)
129:9,11
permissions (1)
128:24
permits (1)
297:5
perplexed (1)
341:17
person (15)
10:5,6,7 22:2,7 65:16
69:21 91:2 169:9
174:17 189:24
267:23 307:23
309:21 345:23
person's (1)
129:3
personal (6)
17:19,21 174:10
212:21,23 401:10
personally (7)
11:4 37:21 38:20 46:5
48:4 49:18 416:8
pet (17)
105:25 106:7,8,13
114:9 118:12
130:21 134:17
238:11 261:13
285:14 287:18,21
289:11 298:19
395:16 413:9
877-702-9580
PetCare (7)
1:5 2:9 4:21 7:4,22
95:7 97:15
petroleum (2)
89:5 198:3
pH (2)
325:4,4
Ph.D (485)
1:11 3:5 5:14 7:1 8:1
8:5 9:1 10:1 11:1
12:1 13:1,24 14:1,3
15:1 16:1 17:1 18:1
19:1 20:1 21:1 22:1
23:1 24:1 25:1 26:1
27:1 28:1 29:1 30:1
31:1 32:1 33:1 34:1
35:1 36:1 37:1 38:1
39:1 40:1 41:1 42:1
43:1 44:1 45:1 46:1
47:1 48:1 49:1 50:1
51:1 52:1 53:1,23
54:1,12,23 55:1,7
55:18 56:1,23 57:1
58:1,11 59:1,3,23
60:1,18,22,25 61:1
61:14,23,25,25 62:1
62:5,7,17,18,21,23
63:1 64:1,6,10 65:1
66:1 67:1,14 68:1
69:1 70:1,10,23
71:1,19,22,24 72:1
72:22 73:1,14,22
74:1,4,5,7,9,10,14
74:17,22,23 75:1,2
75:8,16,16,17,20,21
75:21 76:1,3 77:1
77:11 78:1,17,25
79:1,3 80:1,19,20
80:23,24 81:1,5
82:1,6,15,20,25
83:1,2,4,5,8 84:1
85:1 86:1 87:1 88:1
89:1 90:1 91:1 92:1
93:1 94:1 95:1 96:1
97:1 98:1 99:1
100:1 101:1 102:1
103:1 104:1 105:1
106:1 107:1 108:1
109:1 110:1 111:1
112:1 113:1 114:1
115:1 116:1 117:1
118:1 119:1 120:1
121:1 122:1 123:1
124:1 125:1 126:1
127:1 128:1 129:1
130:1 131:1 132:1
Page 30
133:1 134:1 135:1
136:1 137:1 138:1
139:1 140:1 141:1
142:1 143:1 144:1
145:1 146:1 147:1
148:1 149:1 150:1
151:1 152:1 153:1
154:1 155:1 156:1
157:1 158:1 159:1
160:1 161:1 162:1
163:1 164:1 165:1
166:1 167:1 168:1
169:1 170:1 171:1
172:1 173:1 174:1
175:1 176:1 177:1
178:1 179:1 180:1
181:1 182:1 183:1
184:1 185:1 186:1
187:1 188:1 189:1
190:1 191:1 192:1
193:1 194:1 195:1
196:1 197:1 198:1
199:1 200:1 201:1
202:1 203:1 204:1
205:1 206:1 207:1
208:1 209:1 210:1
211:1 212:1 213:1
214:1 215:1 216:1
217:1 218:1 219:1
220:1 221:1 222:1
223:1 224:1 225:1
226:1 227:1 228:1
229:1 230:1 231:1
232:1 233:1 234:1
235:1 236:1 237:1
238:1 239:1 240:1
241:1 242:1 243:1
244:1 245:1 246:1
247:1 248:1 249:1
250:1 251:1 252:1
253:1 254:1 255:1
256:1 257:1 258:1
259:1 260:1 261:1
262:1 263:1 264:1
265:1 266:1 267:1
268:1 269:1 270:1
271:1 272:1 273:1
274:1 275:1 276:1
277:1 278:1 279:1
280:1 281:1 282:1
283:1 284:1 285:1
286:1 287:1 288:1
289:1 290:1 291:1
292:1 293:1 294:1
295:1 296:1 297:1
298:1 299:1 300:1
296:21
piece (10)
182:4 278:25 279:2,3
286:16 346:18
356:12 357:22
369:19,24
pieces (2)
28:4 250:14
piecing (1)
122:6
Pietism (1)
398:6
Pietro (1)
2:20
pigment (2)
289:4,6
Pine (2)
1:12 7:9
pinfeather (7)
270:3,6 271:3,7,12,22
271:25
pinfeathers (2)
269:25 270:11
pinkish (1)
290:5
piping (1)
89:14
place (8)
105:8 107:24 178:2
332:19,23 333:7
334:12 399:9
placed (8)
89:7 157:18 233:12
274:6 329:21
333:21 334:6 353:3
places (5)
160:12,16 240:14
371:12 399:7
placing (2)
182:3 333:3
Plaintiff (1)
1:5
Plaintiffs (1)
2:11
Plan (6)
110:21 112:6 220:14
224:13 225:11,18
plane (1)
343:7
planned (2)
53:21 410:16
plant (10)
261:13 273:15 298:25
299:6,13 343:16,19
343:25,25 347:3
plants (2)
877-702-9580
344:7,7
plastic (4)
108:4 167:25 178:18
215:5
platforms (2)
11:3,6
play (3)
23:24 94:12 316:15
played (1)
24:3
please (13)
7:16 10:15 83:24
123:7 144:18 146:4
228:24 242:9
244:11 260:3 357:5
370:7 386:22
pleased (1)
109:16
plug (1)
375:15
plus (14)
326:21 327:5,7,12,19
327:23,25 387:24
388:2,20,22 389:3
389:20 391:4
plus/minus (2)
388:12,13
point (47)
20:7 21:17 27:15,24
33:10 57:20 58:14
58:16 62:12 69:24
77:22 78:24 106:21
108:18 118:6,19
122:11 145:8
146:22 166:25
176:16 182:10
185:21 201:22,24
216:7 218:3 257:13
260:8 262:3 275:23
276:6 278:23
279:23 290:19
292:18 302:7
310:13,14,18,19
311:7 338:2 342:5
370:14 372:15
406:19
pointed (2)
165:5 179:11
pointing (3)
150:18 206:14 356:23
points (1)
281:21
polarized (1)
280:3
policy (2)
100:16 128:14
Page 31
pomace (12)
362:5,7,8,9 367:13,16
367:18,22 368:3,6
368:23 371:2
poor (4)
125:10 285:2 296:6
296:18
population (2)
268:20,22
porcelain (1)
88:25
portion (8)
30:17,18 61:22
123:17 216:18
293:18 333:16
367:12
portions (3)
58:9 115:14 246:5
position (4)
17:7 55:5 334:12,13
positive (1)
193:22
possession (1)
113:7
possibilities (6)
233:7 287:5 288:13
357:18 358:6,20
possibility (30)
63:8 162:20 200:21
200:25 201:25
225:19 285:18
286:4,5,6,19,23
287:2 288:24
325:25 335:2
344:16 345:19,23
346:2,15 348:4
349:10 350:14
357:20,21 358:16
361:23 374:8
404:17
possible (34)
23:5,10,11 27:12
33:16 40:24 62:24
63:2 67:10 212:2,6
256:13,18 271:10
285:7,9 293:15
297:2 298:10
299:12 324:5
325:11,23 334:21
338:13 340:9 346:5
346:7,10 348:7,10
349:13 352:12
407:15
possibly (2)
343:2 359:12
post-slaughter (1)
285:6
potato (3)
134:19 319:9 320:14
potatoes (11)
130:21 131:3 132:24
134:10,10,13,15,16
134:19,23 135:5
potent (2)
197:6,9
potential (10)
82:24 83:6,7 238:4
278:7,19 288:9,13
329:6 375:19
potentially (1)
80:6
poultry (269)
114:15,20 115:5
116:7,9,12,23 117:5
117:16 127:14
141:22 142:9,11,12
142:15,19,19,20,21
142:25 143:2,3,4,18
143:23 144:9,9,13
144:15,24 145:3,18
145:25 146:3,9,12
146:24,25 147:10
147:11,16 148:3
149:9,21 150:22
151:8,12,13,15
152:2,16 153:22
154:3,7,11,23
156:23 157:2,5,12
159:6 160:3,20
161:3,3 162:7
172:24,25 173:21
195:10,22 196:2
211:17 243:12
247:10,16 248:2,7
250:25 251:4,6,8,9
251:21 252:11,24
253:23 254:11
255:12,15,23
256:11 257:23,23
258:8,10,17,22
259:18 260:6,7,13
260:13,23,24
261:25 262:11,16
262:17 263:3,10,11
263:17,18,25 271:8
271:9,9 283:10,12
283:21 284:6,15,17
285:7,20 286:12,14
287:24 292:16,16
293:13,22 295:23
295:25 297:13,24
299:24,24 300:3,4
311:21 312:2,9,12
312:17,17 313:3,6,8
313:14,15,20,23,25
313:25 314:3,11,12
314:17,19,19,20,23
315:4,5,9,10,19,20
316:15,19,20,23
317:2,2,3,10,24,25
318:3,4,7,10,12,15
318:19,22 319:2,3
319:15,22 320:15
320:16,20 321:9,9
321:17,18,23 322:4
323:15 324:11,18
325:12,12,13,15,22
325:24 326:3
331:21,24,25 332:6
337:14,16 341:3,3,7
341:8 343:25 344:5
344:8,9,13,18 345:5
345:6 346:5,12,14
346:17 348:12
349:3,4,15 350:2,4
350:18,20,25 351:7
351:11,15,19,23,23
352:3,18 353:5,9
354:5,12,13,14
384:15,19,22
402:20,21 403:4,20
403:24 404:11
408:14,17 413:9,10
poultry-type (1)
160:2
pounds (4)
195:6,7,8,9
pour (1)
336:16
poured (1)
256:25
powder (3)
333:13,14,21
powders (1)
333:12
power (1)
272:23
PR (2)
43:24 44:2
practice (13)
112:19 121:10 138:12
139:13 140:11
143:25 145:24
146:2 164:6 166:9
336:22,24 375:2
practices (3)
188:21 352:8,14
practicing (1)
391:2
pre-processing (1)
354:22
precaution (1)
202:4
precautions (2)
197:13 213:2
precipitate (1)
306:11
precise (3)
231:20 369:4,15
precisely (2)
178:7 374:14
precursors (1)
210:7
predominant (1)
75:10
preferably (1)
190:23
preliminary (2)
205:10 406:20
preparation (3)
10:10 84:11 94:10
prepare (9)
9:16 57:13 112:19,22
171:3 172:6,17
175:21 360:2
prepared (6)
57:15,21,25 138:22
171:10 172:9
preparing (4)
45:2 113:15 139:4
171:9
prescribed (1)
100:15
presence (34)
10:24 116:6,9 117:9
117:15 127:13,14
152:15 153:22
159:2 232:2,21
261:4 262:9 271:11
284:3,16 285:19
286:11 287:6 305:6
306:15 312:9 314:3
315:10,13,20
316:20 317:13
319:21 321:23
403:19 405:13
406:21
present (56)
1:13 2:18 18:6 53:22
74:4 91:5 92:12,13
97:2 115:6,15,16
117:8 134:25
137:10,11 144:10
150:22 203:3,18
877-702-9580
210:13 211:13
229:15 231:9,10,25
233:13 239:21
246:19 251:21
252:18 255:14,16
260:13,23 261:17
262:12 269:22
284:9,14 287:3
313:20 314:2,19
319:22 323:15
324:18 325:15
335:17 355:16
375:20 376:24
384:10 387:18
388:3 401:7
presentation (4)
27:24 386:24 387:3
406:19
presentations (5)
19:12 28:2 31:15
406:14 415:5
presented (2)
27:22 55:25
presenting (1)
74:5
presents (1)
381:18
preserve (2)
213:14 352:20
president (2)
102:5,6
Press (1)
41:7
pressure (1)
225:14
prestige (1)
15:19
prestigious (3)
39:17,20,23
pretty (4)
176:24 371:16 400:4
404:21
prevent (4)
105:10 201:24 274:7
406:11
prevented (1)
225:14
previous (10)
19:13 45:18 77:2 78:6
266:11 348:19,21
362:6 375:21,23
previously (9)
66:19 106:5 159:8
216:12 309:9 321:2
348:16 361:10
381:9
Page 32
price (1)
42:13
primarily (8)
22:13 40:5 66:22
114:22 127:25
200:11 374:24
375:8
primary (5)
32:23 114:22 117:6
381:6,18
Principle (1)
361:3
principles (1)
393:20
print (2)
66:12 416:15
printed (3)
60:6,12 76:23
printing (1)
44:25
printings (1)
45:6
printout (1)
25:5
prior (17)
36:13 41:9 46:24 61:9
72:15 77:16 85:6,9
95:3 104:7 105:24
106:2 113:13
126:14 173:24
174:2 198:24
Pro (6)
110:21 112:6 220:14
224:12 225:11,18
probably (51)
18:16 22:9 25:13
59:15 61:3 80:7
84:17 85:17 91:12
91:24 92:8,22 93:14
94:4 95:10 98:5
106:20 107:10,14
107:15,16 125:14
125:24 143:3 160:8
172:4,4 175:4 186:8
209:16 224:11
225:10 226:4
231:16 252:22
256:11 275:20
292:4 297:7 312:12
312:17 316:7
326:18 345:7
352:17 355:14
366:4 371:6 373:17
401:17 406:24
problem (17)
8:13 71:5 85:2 201:21
201:23 339:7,8
340:9 341:10,11,16
341:18,19 342:3,6
372:23 400:21
problem-inducing (1)
342:7
procedure (10)
4:23 111:6 119:23
128:14 180:4 181:4
182:13,24 183:21
387:23
procedures (6)
96:9 101:19 110:23
111:9 180:7,10
proceedings (1)
33:19
process (25)
16:18 36:15,19,21
38:8 50:12 59:22
96:5 122:8 138:6
140:22 144:20
147:9 166:25 167:7
186:10 204:13
284:24 285:11
287:10,14 298:19
312:14 328:19
354:15
processed (5)
162:9 191:20 225:11
260:8 262:3
processing (3)
344:8 345:8 384:24
produce (7)
24:11 89:6 306:10
362:17,20 387:17
387:24
produced (8)
24:8,16 86:8 113:4,18
230:9 287:22 338:5
producing (4)
285:4,5 376:18
412:18
product (76)
17:3,24 18:10 110:4
116:4 144:2,11
145:19 149:15,23
151:7,22,23 152:7
152:13 160:2
165:12,14 168:17
169:3,10,11 171:19
180:8 186:20,23
192:4 195:3,4,12
211:11 218:6
220:10,19 221:14
221:19 222:19
223:10 224:3
227:16 228:18
238:15,17 242:4,8
248:23 250:5,6
251:18 255:14
256:24 258:24,25
259:17 261:5
273:17 275:4
282:16 283:2 284:6
285:14 286:21
287:6 292:6 293:12
312:23 321:11
327:16 348:5
354:16 355:25
363:17,22 367:13
389:4 404:12
production (5)
24:15 113:9 218:6
238:12 258:23
productivity (2)
11:24 34:15
products (63)
4:8 5:13 6:4 10:13
46:16 48:18,19
50:19 104:23 106:2
110:11,16 111:24
112:10 153:20
167:5,11 189:6
191:6,7,18,23 198:4
198:25 221:18
223:13 225:8,17
226:7,11 227:2,10
228:5,6 236:12,23
237:6,16 238:24
264:24 273:9,14,15
273:16,18 275:5,20
300:23 318:3 320:9
326:16 347:6
354:11 386:25
402:21 403:3,4,16
403:25 406:8,12,22
407:8
professional (5)
26:22 37:24 39:13
40:4 94:14
professions (1)
410:14
Professor (3)
2:22 7:20 34:21
profile (9)
71:25 72:10 76:23
77:8 78:22 81:13,21
82:4 218:14
profiles (1)
219:12
program (6)
300:17,18 301:2,24
330:5 389:16
programs (6)
100:17 300:21,24
301:11 302:6 311:8
prohibited (1)
128:22
project (15)
60:4 80:12 94:21
103:20,22 104:11
118:18 119:10,18
119:25 123:2 129:6
157:9 166:20 363:9
projected (1)
150:7
promote (1)
43:25
promoting (1)
44:4
promotion (4)
11:20 19:14 20:14,17
proof (1)
64:18
proofs (2)
61:4,7
properly (2)
192:4 358:4
proportion (16)
42:20 93:12 96:20
148:11 165:14
208:18 250:25
254:4 272:3,18
383:21 384:15,16
401:14 402:2,7
proposition (2)
198:10,13
propounded (1)
416:10
Protection (8)
150:15 183:24 184:11
227:21 241:19
248:16 250:9 405:5
Protection-Adult (1)
228:15
protein (8)
6:4 48:18 386:11,14
386:24 406:12,22
407:7
protocol (4)
185:17 197:23 198:22
291:12
protocols (1)
101:7
proved (1)
230:10
provenance (3)
331:2,20 360:23
877-702-9580
provide (19)
38:13 81:23 142:14
149:22 157:22
159:19,22 217:16
227:15 235:22
242:16 295:3
299:20 351:7 360:4
360:6,9,12 362:21
provided (6)
221:4 313:13 355:7
359:25 360:7 394:9
provides (2)
279:4 397:9
provisions (2)
128:18 213:10
proximate (1)
386:11
Public (1)
1:12
publica (1)
16:20
publication (53)
5:15 6:8 15:9 16:16
16:17,20,25 17:2,8
17:9,17,22 18:14,18
19:21 21:8,15,22,23
23:7,13,24 26:17
29:2,3 32:17 35:23
36:9,14,19 37:9
41:23 42:9 49:17
50:12,13 57:18
61:15 64:18 66:3
138:19,23 139:5
393:18,22 394:2,4,7
394:10,21 407:23
414:23,25
publications (31)
11:13,16,22 12:3,7,19
13:4,7 14:6,11 16:9
18:10 19:12 22:14
22:18 27:13,16 28:5
28:13,23 29:15 30:7
31:4,5 35:16 36:5,6
46:9,12 65:15 70:17
publish (2)
15:24 44:22
published (37)
13:14 15:15 18:4,5,12
20:2 21:25 22:20
26:4 27:8 28:9,15
28:24 29:16,20 41:6
44:9,12 50:25 51:2
59:25 60:14 61:3,8
61:9 62:12 65:18
66:5 189:14 394:2
394:12,15,16,18
Page 33
409:2,8,16
publisher (1)
33:18
publishers (1)
41:24
publishes (1)
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PUR (46)
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purchasing (3)
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pure (5)
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Purina (56)
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Purina's (5)
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Purinas (1)
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purity (2)
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purport (2)
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purported (2)
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purpose (7)
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Purschke (2)
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put (27)
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question (97)
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R (1)
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Ramsey (3)
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Ranch (2)
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Randomization (1)
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raw (10)
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react (1)
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really (28)
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reason (28)
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reasons (1)
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remember (52)
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report (140)
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research (10)
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Respectfully (1)
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result (9)
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results (28)
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Rev (1)
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rice (32)
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Rich (1)
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Richard (1)
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ridges (1)
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RIFKIN (1)
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right (94)
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273:2 276:22
282:18 283:2,25
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303:2,3,5,12,18
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308:17,19,20
311:10 315:17
319:7 333:14
334:20 340:6,7
342:4,9 349:20
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right-hand (5)
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rod (1)
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Rogers (3)
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role (4)
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root (3)
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roughly (2)
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round (15)
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Route (1)
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routine (4)
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row (4)
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RPR (4)
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Rules (1)
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running (1)
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RWS (1)
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sack (1)
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sale (1)
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salt (8)
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137:24,24 200:12
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sample (203)
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116:11 117:3
121:15 124:9
130:25 137:3 138:8
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152:2 156:3 158:23
159:2 163:7,8 169:3
169:6 171:13
172:21 176:5,7
179:24 181:16
182:2,9,9,14,20
186:4,7 187:7,16,21
190:8,9,11,16,18
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214:17 219:14,19
220:2,8 221:24,24
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250:12 251:2 252:8
253:13,18 254:11
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259:12 264:11
267:4 269:15,17
273:9 274:19
282:13 292:19,20
292:21 297:25
300:17,18 301:2,6
301:11 302:4
309:11 310:24
311:2,8,13 312:4
319:8 320:19
328:22 330:2,4,5,23
332:6 335:20 337:9
337:10,15 338:14
339:5,7,8 340:7,15
340:19,20,23 341:2
341:5,10,11,18
342:3,6 344:2,13,18
345:5 346:9,13,25
349:4 350:16
351:23 360:8
361:14 366:15
368:5 375:18
376:17 380:17,23
382:24 383:3,19
384:12,17 385:2,5
387:18 389:15
395:7,16,23,25
396:5,8,8 403:18
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samples (149)
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195:20,21 198:24
202:5 205:21 209:2
209:3 211:8 212:13
213:4,25 214:5,20
218:9 219:12
231:10 233:2,3,5,23
242:3,7 247:17
248:10 254:15
262:22,25 269:20
272:5,13 279:11
282:16 283:2 292:6
292:8,11,15 293:2
297:13 301:4
312:11 314:6,7,25
316:18 318:5 321:3
321:5 322:9,10,25
323:5,18,24 324:3
328:22 329:25
330:20 331:19
335:13,21 339:3
340:9,17 341:16,20
342:7 345:11 347:4
347:6,9 351:13
352:12 354:10
359:24 360:9,16
382:20,21,22 383:7
385:3 389:14 395:8
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sampling (4)
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sat (2)
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satisfy (1)
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Savior (1)
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saw (66)
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149:14 151:6,14,25
168:15 207:24
208:18 211:10
231:23 232:9
239:22 240:3
241:19 243:19
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saying (48)
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255:16 256:6 261:7
261:16 275:12,15
275:23 291:24
317:4 318:2 321:10
327:4,13 357:10
372:10 375:24
379:7,8,10 380:21
388:11 389:7 390:6
390:7,8 391:7
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says (44)
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77:11 85:12 100:14
109:9 120:3 132:13
132:24 142:9
148:10 179:9 183:2
183:14,24 184:18
190:9 202:20
206:15 220:14
222:4 224:7,23
228:3 235:6 245:5
245:11 261:18
273:8,24 274:10,18
274:21,24 278:10
377:5 378:23
382:16 395:5 399:4
407:22 412:6
SBOM (1)
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scale (49)
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115:19 117:7,7,9
145:22 150:24
176:25 177:2
241:24 242:16,22
250:8,14,21 251:5
253:2 254:8 258:19
288:16 293:21,22
293:23 294:7,14,24
295:3,8,23 297:8,16
297:23 298:12,17
298:18 299:16,21
323:8 324:3,8,10,14
328:3 356:11
357:21 362:3
scales (11)
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292:18 293:19,19
297:14 298:15
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scaling (1)
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scan (1)
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scholarly (3)
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school (5)
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science (13)
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scientific (20)
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scientifically (4)
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scientist (20)
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variation (1)
162:11
variations (3)
351:11 380:16 412:2
varied (3)
186:8 194:25 195:6
varies (4)
160:22 172:19 190:10
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variety (10)
210:8 227:2 300:20
300:23 301:4
330:19 371:12
378:14 401:7
408:11
various (11)
129:9 134:17 155:22
194:11 227:10,12
247:17 273:14
294:11 349:17
385:18
vary (8)
42:14 47:7 48:2,24
49:24 380:22,24
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varying (4)
89:3 266:20 302:22
302:23
vast (1)
308:14
vegetable (11)
173:6 362:5,7 367:13
367:16,18,22 368:3
368:6,23 371:2
vehicle (1)
400:23
vein (2)
243:6,18
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243:19,20,22,24
verbally (10)
64:20 93:10 112:3
119:15 121:4
141:11 164:22
188:15 252:14
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verifiable (3)
309:16 389:22 393:2
verification (1)
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verified (1)
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version (6)
58:4 70:4 72:10,18
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versus (46)
7:5 38:22 45:2 88:3
94:18 106:16,16
111:10 160:10,25
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vertical (3)
242:25 243:5,14
Veys (1)
48:24
vial (6)
336:16,19 337:7,11
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vials (2)
338:9 352:25
vice (1)
169:7
video (7)
2:23 7:3,13 44:8
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VIDEOGRAPHER...
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170:12,15 215:17
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videos (1)
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view (29)
4:6 17:12,14,15,19,21
30:15 31:21 32:17
32:19 33:14 77:15
80:17 102:13
144:11 148:21
154:5 189:25
191:11 198:23
200:16 243:8
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views (1)
49:7
Vinayak (2)
2:22 7:20
violating (1)
119:22
Virginia (1)
52:19
virtual (1)
303:16
visible (1)
159:16
visual (18)
124:11 127:21 181:9
197:24 198:15
229:7 251:10
252:22 289:18
290:4 305:9 326:20
334:10 353:11
366:16 369:17
372:4 376:4
visualizing (1)
292:21
visually (7)
181:12,15 209:17
211:7 305:2 365:4
370:10
vitae (1)
404:25
vitamin (1)
210:7
vitamins (1)
210:7
Vivian (2)
2:14 7:19
voice (1)
402:14
Vol (1)
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volume (3)
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Wacker (1)
2:6
wage (1)
85:2
wait (2)
83:25 132:2
waiting (1)
113:21
Wallace (1)
1:12
want (24)
52:2 89:10 91:18
130:23 157:17
171:22 299:7
303:13,23 304:10
305:4 345:14,15
365:20 368:11
376:4 385:17
392:18 401:20
402:17 406:2,3
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wanted (9)
26:3 74:24 75:4 76:6
214:16 308:9,9
337:12 382:25
wanting (1)
125:18
wants (2)
241:9 403:12
Washington (1)
2:4
wasn't (21)
21:24 33:3 59:22
66:19 85:2 87:22
162:18 166:11
176:9 205:19
209:11 224:13
239:5,20 272:21
286:15 296:20
299:18 313:6
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waste (5)
283:19 284:15,18
286:15,16
watched (2)
287:21,24
water (2)
137:4 213:6
way (71)
9:5 10:7 29:10 50:3,8
54:22 67:15 70:16
wife (1)
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Wilderness (2)
135:25 168:18
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willing (13)
31:14,14 38:13 44:7
84:19,23 256:21
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346:15,25 378:16
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windowpane (1)
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winds (1)
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11:4 82:24 83:22
84:3,4,5 85:15,18
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108:2 193:12,19
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Winfrey (1)
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wish (1)
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withdraw (4)
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witness (42)
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38:17 71:5 73:25
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women (1)
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wondering (2)
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word (6)
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work (74)
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workable (1)
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works (5)
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world (4)
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writing (7)
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wrong (10)
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wrote (16)
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X (5)
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yeah (28)
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year (22)
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92:20 93:2 94:25
95:2,4,23 97:23,23
120:9 218:15
311:11 361:5 378:5
409:23,24,25
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years (49)
12:4,17 18:17 19:11
19:13 22:3 27:11
30:2 31:3 41:17
60:15 62:13 78:15
78:21 81:14 92:25
95:10,19,22 96:18
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301:21,21 311:6,9
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yellow (7)
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yes-or-no (1)
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yesterday (1)
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York (5)
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YouTube (1)
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Zarlenga (81)
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22:22 23:8 28:16
29:7 31:6,11 36:22
38:15 53:3 63:4,18
71:2,20 73:23 75:11
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12:39 (1)
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14 (7)
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14-cv-00859 (2)
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15 (25)
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1950s (1)
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2 (33)
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21st (4)
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22 (10)
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224 (1)
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23 (4)
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238 (1)
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23rd (2)
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24 (9)
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24-hour (1)
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24-year (1)
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24th (1)
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25 (13)
877-702-9580
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3 (24)
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257:8 288:3 290:19
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3.13 (3)
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3:35 (1)
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3:47 (1)
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30 (12)
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30-year (1)
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31 (5)
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32 (2)
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339 (1)
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342 (1)
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344 (1)
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35 (2)
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35.8 (2)
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354 (1)
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355 (1)
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356 (1)
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358 (1)
5:23
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4 (8)
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4.1.01 (1)
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4.2 (1)
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40 (9)
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400 (1)
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400,000 (1)
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402 (1)
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407 (1)
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40s (1)
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41 (2)
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41.3 (2)
228:8 229:9
412 (1)
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42 (2)
208:9,10
44 (1)
327:11
465 (2)
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48 (1)
33:12
49 (1)
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4th (2)
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5 (22)
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56:7,11 87:11 148:9
174:8 205:19 323:3
364:17 369:10,10
371:18 387:25
388:12,14,21 389:7
389:19
5:02 (1)
364:13
5:13 (1)
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50 (19)
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51:2,3,14 52:6,25
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343:13 373:17
382:22 388:16
389:8
50-plus (2)
167:19 237:24
500-gram (1)
179:12
50s (1)
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51 (4)
265:20,25 267:3,8
52.5 (1)
208:8
52.7 (3)
206:9 207:17 208:9
536 (1)
387:7
56 (4)
4:10 247:6 337:15,15
6
6 (9)
4:11 48:6 72:4,6,9
312:25 315:12
364:21 402:17
6.5 (1)
87:12
6:06 (1)
86970 (1)
1:25
87 (2)
244:16 278:5
88 (1)
205:15
894 (1)
85:21
411:7
6:11 (1)
411:10
6:15 (2)
415:7,9
60 (2)
178:7 388:18
60606 (1)
2:7
62 (1)
237:24
63164 (1)
2:10
65 (1)
87:11
656 (2)
339:25 340:6
6th (4)
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403:16
7
7 (6)
4:13 76:17,19 208:8
315:12 391:5
7/23/14 (1)
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70 (1)
388:18
71 (1)
2:6
72 (3)
4:12 184:13 273:3
76 (1)
4:14
8
8 (11)
3:5 4:3,15 86:10,13
114:11 184:14
229:4,7 323:3 391:5
8:44 (1)
7:11
8:45 (1)
1:13
80 (1)
388:19
80s (1)
22:10
81 (2)
272:25 273:3
84.5 (1)
207:18
86 (5)
4:15 85:17,17 92:13
259:24
9
9 (14)
4:16 48:6 100:3,5
142:18 145:18
146:9,24,25 147:16
315:12 317:8 321:3
323:2
9.71 (1)
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9/11 (1)
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9/No (1)
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90 (6)
268:19 302:16 303:3
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90s (4)
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94 (5)
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95 (6)
244:25 259:24 261:22
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403:22
96 (7)
244:11,11,14 245:2,2
260:20 365:23
964.07 (1)
199:22
965.16 (2)
4:22 179:6
97 (2)
367:11,15
976 (2)
377:16 378:19
977 (2)
381:17 411:22
98 (6)
302:16 306:20 312:15
366:5,19,21
98.4 (1)
367:9
98.6 (1)
367:9
877-702-9580
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99 (6)
306:20 310:25 335:4
366:5,19,21
99.5 (1)
366:20
99.8 (2)
310:15,22
99.9 (2)
307:11 310:10
99.99852535 (1)
309:23
992 (3)
265:19 267:3,3
9T (1)
2:10
EXHIBIT B
Pl
aintiff
reliability of the
conclusions set forth irr the Expert Report of James V. Makowski dated July 23,2014
(PUR_0002 01 -52), ("Makowski Report").
In his Report, Dr. Makowski, purports to reach definitive quantitative conclusions about
the compositions of various Blue Buffalo products basecl solely on visual observations of the
products using rudimentary optical microscopy. Briefly, Dr. Makowski obtained various product
samples directly from Nestl Purina. Dr. Makowski then examined the processed samples under
a low-power
identify ingredients based solely on a subjective, visual comparison of what he observed to "a
reference library of known ingredients"
and validate its
identi!
to a particular identification (save for four low quality, scale-less photographs, three of which
were fronr a single sarnple). In other words, he apparently made these identifications based on
121 1442v.1
gut feeling. Similarly, Dr. Makowski purported to quantify the amount of ingredients he
identified through a "visual estimate," though his Reporl and supporting laboratory notebook fail
to set forth any methodology for arriving at such numbers. Furthennore, for some particles
does not say which
he
the identification, though again he did not document any of the characteristics or features that led
to any particular identification. Thus, the Makowski Report reflects the use of an inadequate
apparatus, an inappropriate methodology and insufficient sarnpling of the heterogeneous (i.e.
comprised of different kinds of parts) and complex mixture in pet foods to arrive at unbelievably
definitive and quantitative assertions of their cornposition, at a level of accuracy and precision
that is inconsistent with the scientific approach.
In sum, and as set forth in more detailbelow, Dr. Makowski's methods raise serious
questions about the accuracy, reliability, and overall validity of his conclusions. Furthermore,
because his Report lacks critical supporting information,
conclusions.
I.
1.
Materials Science and Engineering in the McConnick School of Engineering and Applied
Science at Northwestern University.
2.
2
727 | 442v.1
Materials Science and Engineering at Lehigh University, receiving my Ph.D. in 1990. I began
my career at Northwestern
Professor
in
3.
in
materials. As such, I have extensive experience spanning about 25 years in the developrrent and
application of microscopic and spectroscopic techniques to the identification and characterization
of
microscopy and analyical tools and techniques applied to hard materials (e.g., metals, ceramics,
and semiconductors), soft materials (e.g., biological, polyneric, and food-related products), and
soft-hard interfaces (where hard structures and soft materials are in intimate contact).
4.
academic journals,
peer-reviewed
have given
nearly 300 talks or presentations about my research, primarily related to microscopy and
analysis. My publications have been cited over 12,000 times and my so-called H (Hirsch) index
is more than 50, which is considered to be exceptionally noteworthy, indicating that my scholarly
activities and contributions are considered world-class and peer accepted for
sustained
duration.
5.
Center,
to
conceived
of
and
capabilities. I oversee all aspects of NU,4NCE, ranging from instrument acquisition to training
and education of internal students and researchers as well as extemal industry and academic
users in microscopy and analysis.
a
J
'72'7 1442v .1
development of training and usage protocols, upkeep and sustained high-impact use of various
instruments and technques in
NUINC. I
technical staff of over ten, including eight Ph.D. staff scientists. The NUINCE center has over
700 student and researcher users and over I 00 faculty affiliates, spanning diverse technical
departments and themes.
6.
My teaching and
of my expertise and
experience in microscopy of materials. I have been teaching classroom and hands-on laboratory-
intensive microscopy courses for almost 25 years to undergraduate and graduate students with
diverse backgrounds and
under my tutelage related to all aspects of microscopy and analysis, ranging from complex
specimen preparation
to
for
of
and
students and
researchers from diverse backgrounds. These include, for example, Nano Bootcamp, a series
of
lectures and demonstrations offered under the auspices of the American Society of Mechanical
Engineers
to
microscopy and analysis to external agencies and professional societies, such as, among others,
7.
have consulted and advised industries and both academic and non-profit
4
721 I 442v
.l
(drug eluting stents). This work has required sarnple preparation, microscopy and analysis
analogous to feed rnicroscopy.
8.
serue as an Editor
Microscopy Socety of America, the oldest professional society for microscopy in the U.S. As
an Editor of Microscopy
interactive discourse between anonymous reviewers and authors, as well as employ editorial
discretion for over 90 technical manuscripts related to microscopy and analysis submitted to the
journal every year. My role was diversified in recent years to cater to correlative and emerging
microscopy applications, including the scientific discipline encompassing the microscopy of
food, agricultural products and related "sof" matter. Since 1995,1have been a member of the
Editorial Board of the Journol of Microscopy, a 77S-year old peer-reviewed scientific journal
published by the Royal Microscopical Society. Recently,
of
reviews covering recent and irnportant developments in the field of materials science. In these
various roles,
consideration comments from reviewers, and making judgments about the scientific acceptability
9.
I have received nuilterous awards for my research, education and outreach efforts
Microscopy Society
applications
of
America,
of microscopy in
in its
inception class,
to
Microscopy Society of America, given to a researcher under 40 to honor his or her distinguished
contributions to the field of rnicroscopy and microanalysis. My other professional society
5
727 !442v
.1
fellowships (American Ceramic Society, Materials Research Society, and the American
Association for the Advancement of Science) represent primarily my research, education and
outreach efforts related to microscopy of materials. I have also received several teaching awards
from undergraduate and graduate students related to courses and curricula pertaining
to
10. My
in
by national and
intemational
science. I have served on advisory boards and review panels for assessment and evaluation of
materials and mjcroscopy-related programs and projects for, among others, the Department of
Energy national laboratories, National lnstitutes of Health (NIH), National Science Foundation,
(NSF) Department
of
of Microscopy Centers,
of Ontario,
the
&
Technology
agencies. My participation and role in such diverse activities was sought primarily based on my
experlise and experience in all aspects and forms of microscopy and analysis.
1
1.
12.
am being
II.
SUMMARY OF OPINIONS
13.
various Blue Buffalo products based on very basic and lirnited microscopic examination. Having
6
727 1442v.1
methods and the scant infonnation he provides raise serious questions about the adequacy of his
analysis and the reliability of his conclusions. Furthermore, the Report is filled with gaps, failing
to provide basic supporting infornation necessary for one scientist to evaluate and validate the
work of another. This is not surprising given that Dr. Makowski's conclusions appear to
based on nothing more than his gut
be
t would be rejected
unreliable, principally for its lack of details, questionable specimen preparation methodology,
inadequate and inappropriate analysis protocols, and unbelievably definitive and quantitative
attributions without any error analysis, despite limited sampling.
Makowski Report do not constitute a deterministic analysis-in other words an analysis that
allows definitive conclusions about composition-of the pet food products Dr. Makowski
studied. The techniques and analysis Dr. Makowski presented are inadequate and inappropriate
to identify constituents in a pet food product that are unknown, not well-characterized, or those
which may be present only n small or trace quantities.
15.
necessary to deternrine whether Dr. Makowski has even appropriately identified anything in Blue
Buffalo's products that rnight be consistent with poultry by-product meal or com, let alone
sufficient to make an unambiguous identification of these ingredients. As set fofth in more detail
below, the Makowski Repo fails to:
l
127 1442v
.l
Describe what,
if any,
assess
that the Report he has provided does not constitute reliable evidence for the conclusions
he
purports to draw.
III.
16.
Feed nricroscopy, the technique Dr. Makowski described using to analyze Blue
Buffalo's products, is the process of looking at particles and features in animal feed products
under
11.
heterogeneous in tenns of the size, shape and distribution not only of coarse contents, but also
microscopic, nanoscopic and molecular constituents. Because of the numerous variables and
variations
of
based on the
processing undergone by the ingredients and the co-ingredients with which it was formulated),
feed microscopy as presented by Dr. Makowski, is
possible to use
it
at best
a comparative technique.
It is not
distribution of specific constituents in unknown samples in pet food products, as Dr. Makowskj
purports to do, it would be necessary to perform a more sophisticated and deterministic analysis
of the biologic products in the samples - one relying not on subjective experience, but objective
measurerrents
18.
Even under the most favorable conditions, which are not present in the analysis
Dr. Makowski performed, the optical microscopy techniques and analysis Dr.
employed are highly subjective, qualitative, and prone
to
Makowski
includng operator bias in its interpretation. Therefore, to make conclusions even about
comparative correlation between a particle in pet food and a particular ingredient, a rigorous
protocol must be developed. This protocol should take into account the variation inherent in pet
food before alowing a nominal "match." Any such protocol should include, for example, solre
quantitative measure
of
fit.
specific guidelines for feature matching. As set forth in more detail below, Dr. Makowski did
not describe using such a protocol or making such observations.
19.
In addition, steps should be taken to minimize operator or human bias in both the
sarnpling of the feed and the recognition and attribution of ingredients. As to the former,
sampling alarge volume of material by means of objective sampling criteria
such as a blinded
sampling whereby an assistant unaware of the nature of the examination performs the sampling
is ideal. As to the latter, ideally, observations should be conducted wth irnage recognition
software.
20.
used
Even in the limited circumstances, not present here, where feed microscopy is
9
127 1442v
.1
again
not present here, to identify particles or features that are consislenl with well-characterized
standard images or prior data, optical microscopy alone is not a valid basis to identify a particle
or specific feature in sufficient detail to definitively characterize its origin. Rather, any such
visual comparison between a parlicle or feature and known standard(s) is simply a frst step,
hypothesis, which can be definitively confirmed only by further objective analytical tools. These
include, alxong others, chemical staining, elemental analysis, confocal laser scanning
microscopy, FT-IR/related microscopy, PCR analysis, and mass spectroscopy. Indeed, Dr.
Makowski's own manual describes "spot tests," simple chemical assays, to support microscopic
analysis. (PUR_000110-14.) Dr. Makowski does not describe perfonning any of these objective
analyses on any particle he purported to identify, nor did he explain his reasons for failing to do
SO
IV.
21.
The Makowski Report leaves unanswered questions about each step of Dr.
it is impossible to detennine
whether his analysis produced even a reasonable hypothesis that Blue Buffalo's products
contained chicken by-product meal, corn, or rice hulls.
A.
The Makowski Report Does Not Identify the Basis for Dr.
Makowski's Conclusions
22.
microscopes and identified large parlicles "by comparing [thern] to a reference library of known
ingredients and
experience
characteristics based
on nry
"cellular structure rather than on characteristics of larger particles." (PUR 00021 0.)
t0
'72'7
1442v
extensive
on
23.
accuracy of the known standards; and (2) the accuracy of the comparison. Only
if
both pillars
are solid can a feed microscopist determine that a particle even is consistent with a particular
ingredient. The Makowski Reporl fails to provide any foundation for either pillar.
l.
24.
other than to direct the reader to his own book and his own experience,
both of which are completely subjective and completely unable to be validated. Furthermore,
as
the processing and rendering that the ingredients undergo in the production of pet food products
not to mention the invasive flotation protocol he used to prepare the samples
are expected to
alter the physical characteristics of the particles contained therein, a known standard should also
be subjected to similar conditions. The Makowski Reporl, however, is silent as to the nature or
source
of hs standards, and thus the reader has no reason to believe that his standards
are
adequately controlled.
2.
25.
photographs
Dr. Makowski also provides absolutely no information other than four dark
to document what he observed in Blue Buffalo's products, to explain the basis for
26.
As to the four photographs attached to his Report, three of the fbur are from
chicken or poultry feather," and a "Chicken or poultry egg shell fragment." (PUR_000259-51.)
However Dr. Makowski's four photographs provide no meaningful infonnation about the
l1
121 1442v .)
particles they depict. As an initial matter, the photographs are dark and blurry. Fufther, they do
not contain a scale bar, basic infonnation necessary to evaluate any microscopic irnage. Without
this infonnation
it is irnpossitile to determine
sornething a micrometer in
size. I understand that counsel for Nestl Purina has confinned that
these are the only four photographs Dr. Makowski took of the samples.
27.
Dr. Makowski suggests, but does not outright state, that these fragnrents indicate
the presence of poultry by-product meal. But, in any event, even for the parlicles Dr. Makowski
photographed, he does not describe the features which led him to this parlicular identifcation.
For each ingredient he purports to identify within each sample of each product, what features did
he see that led him to one identification over another?
28.
For example, according to Dr. Makowski he identified the presence of poultry by-
product meal in two samples based on his detection of particles he believed to be feathers, leg
scale, or egg shell fragments. However, Dr. Makowski does not describe the features on which
he based his supposed identification of those particles. Nor does Dr. Makowski estimate the
nulnber, volume, or weight of these particles, or the expected rate of inclusion of these particles
two).
the
Further, Dr. Makowski provides no explanation for the basis of his identification of
poultry by-product meal in any of the other samples in which he claims to have identified this
ingredient.
According to Dr. Makowski, he first examined the sarnples under a stereo microscope with a l0-
20x magnification power. \/here he was unable to identify a parlicular component using the
stereo microscope, Dr. Makowski describes transferring the unknown particle
12
1211442v
to a
higher
examination."
(PUR_000210.) For this analysis, Dr. Makowski prepared microscope slides and identified
components
(Id)
However, Dr. Makowski does not explain which particles he identified using
a stereo microscope and which required the use of a compound mjcroscope, nor does
Dr.
Makowski describe the cellular structures that allowed him to make identifications. Moreover, I
understand that counsel for Nestl Purina has confirmed that Dr. Makowski did not retain his
fundamental constraints associated with optical microscopy techniques, which are limited to size,
shape, distribution and reflection/transmission characteristics
the sample.
purported identifications. For example, were there multiple plausible identifications that he
considered and whittled down to his purportedly conclusive identification?
If
so,
why?
Dr.
Makowski includes no pictures, no drawings, and no words describing the features. Instead, the
Makowski Report implicitly asks the reader to merely accept his gut feeling; in other words, he
is saying, "trust me, I'm an expert." But science is not perfonned based on gut feelings and is
not accepted based on trust; scientific conclusions are accepted because they are rigorously
documented, and independently verifiable.
3l.
It
appears
scientifically-appropriate
documentation of his work. I have been provided Dr. Makowski's lab notebook to review, and,
evaluate
contrast to good laboratory practice. Ingredients that Dr. Makowski purpofis to identify are
l3
721 I 442v.1
in
different colors
of those ingredients, are also crossed out and re-written in different colors of ink
without
explanation in Dr. Makowski's Report or his notebook. And no description of the characteristics
or samples. Dr.
Makowski's notebook is thus the same as his Reporl: bare unscientific conclusions supported
neitlier by data nor explanation.
32.
a number of
Makowski's Report and his Notebook, a few of which I describe briefly below.
a
For a number of samples, lhe numbers in lhe notebook simply do not match up
with the numbers in the Report. For example, for the kibble in sample 0022014 (identified as Blue Buffalo Wilderness Adult Chicken Recipe (Dog)),
the Report indicates 8% poultry by-product meal, (PUR_000213), while the
Notebook indicates only 3Yo, (PUR 000259).
a
For some samples, the Report conlains daro al is nol reflected in the
Notebook. For example, in the dark bits in sarnple 010-2014 (identified as
Blue Buffalo Basics - Adult Turkey & Potato (Dog)), the Report indicates
0.56% total chlorides as NaCl, (PUR 000221), but the Notebook fails to
indicate the presence of any chlorides in the dark bits, (PUR_000261).
127 I 442v
in his Reporl,
and
highlights the absence of basic information needed to evaluate the veracity of such conclusions.
B.
33.
additional questions about the veracity of Dr. Makowski's conclusions while leaving unanswered
questions about exactly what those procedures entailed.
34.
samples,
Purina
an
approximately 200-gram sample of pet food (he does not state how), which he transported to
Windsor Laboratories.
35.
does not explain whether he performed any procedures to ensure that the kibble did not contain
surface particles frorn the "dark bits" or vice versa.
bit
components using a
"[q]uartering" protocol to obtain a2-gram subsample, which he then ground up. (ld.) According
to Dr. Makowski, each 2-gram subsample was subjected to a flotation protocol, in which the
solid material was stirred into various organic solvent mixtures. ln the first stage, he used 6 mL
t5
721 I 442v.1
food. These
processes would
in attrition of ceftain
and biologic matter, but would also subsequently cause some material to "precipitate" in
different forms with different morphological characteristics during or after drying. This is
sornewhat analogous
dissolve reappears in solid form. Furlher, the particles in the pet food may have been subjected
to mechanical sheer, which rnight have futher altered their physical characteristics. Thus, the
appearance of unusual and misleading morphologies in the end products and residues cannot be
ruled out in following the sample preparation process Dr. Makowski performed.
38.
Dr. Makowski's flotation protocol caused some of the material to float while
other material sank. He separated the floating material from the sunken material at each stage,
and, in this way, culled "3 or 4 density-dependent fractions of ingredients." Dr. Makowski does
not state which samples generated three fractions and which samples generated four fractions, or
explain the basis for the difference.
39.
Makowski does not provide the weights he supposedly recorded from each fraction, does not
explain any conclusions he drew from those weights, and does not identify in which fractions the
particles he ultimately identifed were located.
C.
40.
According
percentages in his Repofi "by visually estimating the percentage of each type of particle viewed
thrugh the microscope." (PUR_00210.) Despite the fact that Dr. Makowski repofis curiously
precise estimates of ingredient cornposition (e.g.0.2%oDehydrated Alfalfa Meal (PUR 000212)
r6
l2l
I 442v
.l
number next
at't examination
composition of a finished product. Further, Dr. Makowski does not describe how his "visual
estimate" of the amounts of various ingredients supposedly present in Blue Buffalo's products
accounted
for particles identified through the use of the compound microscope instead of the
stereo microscope.
D.
41.
method such as that described in the Makowski Report, error must be rigorously controlled or
minimized, and
in any event
documented
in
terms
of a "range," so that
meaningful and
scientifically valid conclusions may be drawn within the error analysis. Dr. Makowski, however,
does not describe any methods he used to control or evaluate
eror.
fails to explain how (or whether) he detennined an appropriate sample size, adequate number
of
measurements, or a statistical methodology to provide confidence limits to his data analysis and
presentatron.
42.
Quantitative analysis
of
adequate and diverse sampling from various batches and components. First, to attribute specific
1211442v.1
particle
characteristics of a particle match the standard, the greater the reliability of the attribution.2
43.
Second,
is
and
a repeated imaging and analysis reduce the various errors associated with sampling, image
correlation, and feature/particle distribution. This is essential to mitigate effors due to random
variability (precision), systenratc bias (true or actual presence/absence) and spurious/gross errors
(mistakes). As the number of measurements increases, the various errors associated with
measurement procedures concomitantly decrease.
44.
Report),
Generally,
to
achieve
95%o
confidence
ingredients Dr. Makowski calculates are so small that far greater than the two measurements he
conducted are necessary to tninilnize error assignment that would render the specified occurrence
scientifically valid. The Makowski Reporl, however, does not describe any effor analysis related
either to his identifications or to his quantifications.
t H. Peng; Bioimage informatics: a new area of engineering biology; Bioinformatics, Volume 24, Issue
17, Pp. 1821-1836
r Sample Preparation Techniques in Analytical Chernistly, Edited by Somenath Mitra;ISBN 0-47132845-6 (2003) John Wiley & Sons, Inc.
Ig
127 I 442v.1
V.
&
primarily due to lack of details and rigor. One of the key issues in peer-review of a manuscript
for publication is that someone familiar with the field (i.e., peer) should be able to reproduce the
frndings in good faith and aruive at similar conclusions based on the information contained in the
manuscript. While some local variations or errors are expected, the scientific community
demands reasonable rigor and caution to be exercised in experiments or other work supporting a
46.
and
Observations must be documented with sufficient details for others to reproduce and
confirm the asseftions.
'When assigning specific features or attributes in the images to the presence or absence of
constituents, it is essential to provide the comparative atlas and specifically identify the
model images from which such attributions are drawn.
Error analysis, Lrncertainties, and alternative explanations need to be spelled out along
with a reasonable explanation as to how the author arrived at a specific set of conclusions
against other possibilities.
l9
727 I 442v.1
Because Dr. Makowski's Report lacks these features, it would not be appropriate for publication
VI.
CONCLUSION
41.
or
of
adequate
foundation
components
absence
lacking in detail and documentation that it fails to provide a basis for his conclusions.
and correct.
20
727
l442v.l
particular
EXHIBIT C
EXHIBIT D
EXHIBIT E
EXHIBIT F
EXHIBIT G
EXHIBIT H
EXHIBIT I
EXHIBIT J
12/4/2014
UPDATE
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allegations in our false advertising lawsuit against them. Contrary to prior assurances, for the first time
Blue Buffalo has had to admit that ingredients from at least one of their suppliers contain poultry by-
product meal. Click here for link. This is despite the fact that Blue Buffalo has repeatedly stated in
their TV commercials, their advertising, and to consumers on their website that they never use this
ingredient.
Blue Buffalo admits this is unacceptable and it is, but Blue Buffalo is not being as transparent as
they claim. Remarkably, it was Purina not Blue Buffalo that unearthed the truth through its
scientific testing and, more recently, from documents it obtained through the legal process from one of
Blue Buffalos ingredient suppliers. Without Purinas filing of this lawsuit, the truth would still be untold.
Blue Buffalos approach since May was to deny everything until Blue Buffalo was forced to admit it
was wrong. Changing your story only after the facts are revealed is not transparency.
What is the real truth here? Blues Chairman, Bill Bishop, repeatedly told their pet parents, I can assure
you that weve never purchased one kernel of corn or one ounce of poultry by-product meal. Why isnt
Blue Buffalo telling pet parents now that Wilbur Ellis is the same supplier that Bill Bishop blamed for
SUBMIT
The truth is that this is not someone elses problem, it is Blue Buffalos problem. It is Blue Buffalos
responsibility to know what is in their products. Amazingly, Blue Buffalos Chairman has publicly stated:
Slap on a good label, come up with a slogan, and off you go. It is this cavalier attitude that is the
problem -- an attitude that led Blue Buffalo to make irresponsible allegations of a smear campaign
against Purina instead of promptly determining the facts. These facts show that there never was any
smear campaign. If Blue Buffalos latest version of their story is to be believed, Purina knew more about
Blue Buffalos ingredient suppliers than Blue Buffalo did.
http://petfoodhonesty.com/
1/4
12/4/2014
At Purina, we have not used the Texas plant of Wilbur Ellis, formerly known as American By-Products,
Inc., in several years. This plant was unable to meet the strict quality control standards we have in
place for all of our vendors.
Blue Buffalo owes consumers an apology for all the false statements, false labels, and false
advertising. More than this, it is time for Blue Buffalo to be honest with the public and the pet parents
they profess to care so much about. A half-admission that Blue Buffalo products may contain
undeclared by-products is simply not acceptable. Pet owners deserve to know whats truly in Blue
Buffalo pet food.
UPDATE
September 19, 2014
As part of our continuing effort to ensure that honesty is the main ingredient in the marketing of pet
products,
late yesterday we
filed an amended complaint
against The Blue Buffalo Company Ltd.,
expanding the claims of false advertising to include Blue Buffalo's pet treats and cat litter. In addition,
new testing shows Blue Buffalo's LifeSource Bits actually have lower levels of some key nutrients
than their standard kibble.
In
our
amended complaint,
we also make public the results of earlier
independent testing that revealed the presence of poultry by-product meals, grains and corn in some
of Blue Buffalos best-selling products.
UPDATE 2: On November 12, 2014, Judge Rodney Sippel of the U.S. Federal District Court for the
Eastern District of Missouri accepted Purina's Amended Complaint, but decided that the cat litter
claims added to the complaint should be brought as a separate lawsuit and not be included in the pet
food false advertising case before the court. Purina has the right to file a separate lawsuit related to
Blue Buffalo's litter advertising at any time. Based on the court's order, Purina filed its Amended
Complaint, removing claims related to cat litter, on November 13, 2014.
View the full press release.
View the Second Amended Complaint.
UPDATE
Statement of Purina Regarding New Blue Buffalo Lawsuit
Blue Buffalos lawsuit today is exactly what we expected: a distraction from the real issues in the case
and an attempt to stop Purina from being honest with the public about the ingredients in Blue Buffalos
pet food.
Not only are the allegations in Blue Buffalo's complaint false, the case itself is redundant: we already
asked the federal court in St. Louis three days ago to review our website and our public statements
and rule as a matter of law that they are true.
We stand by our complaint. As detailed in our lawsuit, independent test results show that Blue Buffalo
is not being honest with pet owners about the ingredients in their pet food.
And we are not alone in making this claim. Twice over the past several years the National Advertising
Division (NAD) of the Council of Better Business Bureaus has recommended that Blue Buffalo modify
its deceptive and misleading advertising related to both their product ingredients and their
competitors.
At Purina, we believe that honesty is the most important ingredient in the relationship between pet
owners and their pet food company. That is why we have undertaken our lawsuit, and it is why we
established a website, www.petfoodhonesty.com, where pet owners can learn the truth. (May 14,
http://petfoodhonesty.com/
2/4
12/4/2014
2014)
UPDATE
Statement of Purina
Last week Purina filed a lawsuit detailing independent test results that show that Blue Buffalo is not
being honest about the ingredients in many of their best-selling pet foods. We also posted a website,
www.petfoodhonesty.com, so that the public can learn more about the issues in the case.
In light of public threats from Blue Buffalo to sue Purina (and even individuals at our company) for
defamation, we have amended our complaint to ask the Missouri federal court to review our website
and our public statements, and rule as a matter of law that they are not defamatory. We are
confident in the test results, which show that Blue Buffalo products contain by-products, corn and
grain exactly the opposite of what Blue Buffalo is telling consumers.
Blue, a billion-dollar company that spent more than $50 million in advertising in 2013 attacking big
name manufacturers, simply doesnt like that the truth is getting out. We believe consumers deserve
honesty, and we are not alone. Our lawsuit follows two separate decisions of the National Advertising
Division (NAD) of the Council of Better Business Bureaus recommending Blue Buffalo change
advertising it found to be misleading and disparaging against competitors.
At Purina, we believe that honesty is the most important ingredient in the relationship between pet
owners and pet food manufacturers. That is why we have filed this action, and that is why we believe
the truth will prevail. (May 12, 2014)
UPDATE
From Fox Business News: Blue Buffalo Chairman acknowledges reliance on outside, third-party
manufacturers, doesn't entirely rule out the possibility of a manufacturing snafu
To read the complete article, click here. (May 8, 2014)
UPDATE
Statement of Purina
We've seen Blue Buffalos response to our lawsuit and have the following comments:
This is exactly what we expected from Blue Buffalo, a billion-dollar company that is not being honest
about the ingredients in their pet food. As detailed in our lawsuit, it is time the truth comes out so that
pet owners can make the right choice for their pets.
For more than 85 years, Purina has been in the pet food business, and 99% of Purina pet food sold in
the United States is manufactured at Purinas own plants in the United States. By contrast, 100% of
Blue Buffalo pet food is outsourced and made by third-party manufacturers. Consumers have a right
to know who is actually manufacturing Blue Buffalo products.
We are confident in our independent testing, and we look forward to proving our case in court.
We will continue to provide updates to pet owners at www.petfoodhonesty.com. (May 7, 2014)
May 6, 2014
Dear Pet Owner,
http://petfoodhonesty.com/
3/4
12/4/2014
Purina believes that honesty is the most important ingredient in the relationship between pet owners
and pet food manufacturers, so that pet owners can have trust in the food they choose for their pet.
In the interest of ensuring pet owners understand what is in the pet food they buy, on May 6, Purina
filed a lawsuit in U.S. Federal District Court in St. Louis against The Blue Buffalo Company Ltd., for false
advertising. We took this action because we believe that Blue Buffalo is not being honest about the
ingredients in its pet food.
Here are some facts wed like you to know:
Blue Buffalos promotion, advertising and packaging repeatedly and unequivocally state that its pet
food products contain NO Chicken/Poultry By-Product Meals. As documented in our lawsuit,
however, testing conducted by an independent laboratory revealed that several of Blue Buffalos
top-selling Life Protection pet food products actually contain substantial amounts of poultry byproduct meal.
Independent testing also shows that Blue Buffalo LifeSource Bits contain poultry by-product meal
and corn. In addition, several Blue Buffalo products promoted as grain-free actually contain rice
hulls, despite Blue Buffalo stating on its website that its grain-free products will free your pet from
the grains and glutens that cause allergic reactions in some dogs.
Our lawsuit follows decisions against Blue Buffalo by the National Advertising Division (NAD) of the
Council of Better Business Bureaus. In March 2014, NAD found Blue Buffalos advertisements to be
misleading and disparaging against competitors products. NAD also found Blue Buffalos advertising
deceptive in a 2008 decision that recommended its superiority claims be modified and its NO
Animal By-Products claims be discontinued when referencing pet food products that actually do
contain animal by-products, such as fish meal, lamb meal and/or liver.
For more than 85 years, Purina has been putting pets first and raising the standards for pet nutrition
from innovative research, to food safety, to sustainable practices. We are invested in the quality of our
food because we are a company of pet lovers. Our principles have guided us to take this action to stop
misleading and deceptive advertising aimed at pet owners.
We encourage you to learn more about our case, Nestl Purina PetCare Company v. Blue Buffalo
Company Ltd., Civil Case No. 4:14-cv-00859 and the NAD decisions. View the press release.
At Purina, what goes in the bag goes on the label.
From the Pet Lovers at Purina
All trademarks are owned by Socit des Produits Nestl S.A., or used with permission.
PRIVACY POLICY
http://petfoodhonesty.com/
4/4
12/4/2014
UPDATE
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On August 21, 2014, an appellate panel of the National Advertising Review Board (NARB) upheld the
March 25, 2014 NAD decision described below, determining that Blue Buffalo's advertising claims
Like
Tweet
targeting other pet food companies were unsupported and recommending Blue Buffalo Company
discontinue and/or modify such claims. Blue Buffalo stated that it will abide by the NARB and NAD
HOME
The original complaint was filed by Hill's Pet Nutrition, Inc., manufacturer of Hill's Science Diet.
View the
NARBress
p release.
On March 25, 2014, the National Advertising Division (NAD) of the Council of Better Business Bureaus
found the advertisements of Blue Buffalo Company, Ltd., manufacturer of BLUE Brand Pet Food
Products, to be falsely disparaging to competing pet food companies. Hills Pet Nutrition, Inc.,
manufacturer of Hills Science Diet, challenged the advertisements, bringing them to NADs review.
NAD has subsequently recommended that Blue Buffalo modify its claims.
The advertisements examined included television, web, print, and mobile, that expressed claims such
as:
It takes a lot to get me mad, but it really hit me when I realized that his big name dog food had
chicken by-product meal as a first ingredient not real meat. It felt like they fooled me, so I switched
SUBMIT
NAD also reviewed the online True BLUE Test that compares Blue Buffalo pet foods against
competitors. Products are rated on five ingredient factors: (1) ALWAYS Has Real Meat as the First
Ingredient; (2) ALWAYS Includes Veggies and Fruit; (3) NEVER Has Chicken (or Poultry) By-Product
Meals; (4) NEVER Has Artificial Colors, Flavors or Preservatives; and (5) NEVER has Corn, Wheat or
Soy. In the True BLUE Test, Blue Buffalo is supposedly the only brand to meet all of these conditions.
http://petfoodhonesty.com/about-NAD-decisions.php
1/2
12/4/2014
According to the NAD decision, the shock and disappointment of actors in the commercials, along with
the presentation of the surprising results from the True BLUE Test, convey the message that
competing big-name pet food companies are deceiving consumers. Additionally, the True BLUE
Test does not take into account that some products within competitor brands are completely free of
chicken by-product meal, thereby rendering the results as factually incorrect. NAD found the
challenged advertisements to contain inaccuracies and implied messages and recommended that Blue
Buffalos advertisers correct the advertisements by removing all disparaging and inflammatory
messages about competitor brands.
The March NAD decision is the second decision in which Blue Buffalo has been found to engage in
deceptive advertising. In 2008, NAD reviewed claims of superior nutritional value, human grade
ingredients, and NO Animal By-Products in reference to pet food products actually containing animal
by-products, such as fish meal, lamb meal and/or liver. NAD recommended these claims be modified
or discontinued. After an unsuccessful appeal to the National Advertising Review Board (NARB), Blue
Buffalos advertisers complied, removing the claim of NO Animal By-Products when inaccurate.
As an investigative service of the advertising industry and Council of Better Business Bureau, NADs
mission is to review claims in national advertising campaigns for truthfulness and accuracy.
Compliance is voluntary and advertisers support NAD to ensure transparency in the advertising
industry. Blue Buffalo agreed to modify the True BLUE Test and will appeal the remaining
recommendations to the NARB.
The full March 25, 2014 NAD decision is listed as Exhibit A of the Purina complaint.
All trademarks are owned by Socit des Produits Nestl S.A., or used with permission.
PRIVACY POLICY
http://petfoodhonesty.com/about-NAD-decisions.php
2/2
12/4/2014
3056
Purinas Lawsuit
in the News
Ad Age
December 1, 2014
Blue Buffalo is not a small company, said Nestle Purina CMO Steven Crimmins, noting that it has a
billion dollars in sales, is owned by a multi-billion-dollar private-equity firm and last year spent $50
million in advertising.
VIEW ARTICLE
In Court Fight Over Dog Food, Poultry Byproduct Plays the Role of
Smoking Gun
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The fight took a surprising turn last week as a federal judge in St. Louis unsealed e-mails that Purina
claims will support the larger companys allegation that Blue Buffalo misleads customers intent on
feeding their beloved animals the healthiest-possible chow.
PRESS RELEASE
TEST RESULTS
VIEW ARTICLE
SUBMIT
http://petfoodhonesty.com/news.php
1/2
12/4/2014
< PREVIOUS
All trademarks are owned by Socit des Produits Nestl S.A., or used with permission.
PRIVACY POLICY
http://petfoodhonesty.com/news.php
2/2
EXHIBIT K
EXHIBIT L
EXHIBIT M
REDACTED
REDACTED
EXHIBIT N
EXHIBIT O
EXHIBIT P
REDACTED
",+)!
#'*-! 6>=E>I=9M! 39M #)! %#$' (*&' 43
$+!
#.%('&-! 1L* -H> 9CC 4>J 1FF= /FDG9EB>I 2FE>IJ+
On Wednesday, May 7, 2014 11:54 AM, Purina and its Brands <PurinaPetCare@news.purina.com> wrote:
8RIJTJRIJRX XJWXNRL FPWS WMS[W XMFX 2PYJ 2YKKFPS c9NKJ@SYVHJ 2NXWd HSRXFNR TSYPXV\
G\$TVSIYHX QJFP FRI HSVR% 8R FIINXNSR# WJZJVFP 2PYJ 2YKKFPS TVSIYHXW TVSQSXJI FW
cLVFNR$KVJJd FHXYFPP\ HSRXFNR VNHJ MYPPW# IJWTNXJ 2PYJ 2YKKFPS WXFXNRL SR NXW [JGWNXJ
XMFX NXW cLVFNR$KVJJd TVSIYHXW [NPP cKVJJ \SYV TJX KVSQ XMJ LVFNRW FRI LPYXJRW XMFX
HFYWJ FPPJVLNH VJFHXNSRW NR WSQJ ISLW%d
=YV PF[WYNX KSPPS[W IJHNWNSRW FLFNRWX 2PYJ 2YKKFPS G\ XMJ <FXNSRFP 1IZJVXNWNRL
4NZNWNSR !<14" SK XMJ 3SYRHNP SK 2JXXJV 2YWNRJWW 2YVJFYW% 8R ;FVHM )'(+# <14
KSYRI 2PYJ 2YKKFPSbW FIZJVXNWJQJRXW XS GJ QNWPJFINRL FRI INWTFVFLNRL FLFNRWX
$
This e-mail message has been scanned for Viruses and Content and cleared by MailMarshal
EXHIBIT Q
EXHIBIT R
EXHIBIT S
EXHIBIT T
Keith Schopp
Vice President, Public Relations
Nestle Purina PetCare Company
EXHIBIT U
Page 1 of 1
http://www.upi.com/Odd_News/2014/10/01/Nestle-wins-German-false-advertising-award/... 12/3/2014
EXHIBIT V
From:
Sent:
To:
Subject:
Attach:
Darwin Rusu
</O=WECO/OU=WECOCBC/CN=RECIPIENTS/CN=DRUSUl 7807 459>
Thursday, May 15, 2014 12:37 PM
Terry Odland <TOdland@wilburellis.com>
FW: QA Questions
QTS 007 Supplier Ingredient Information Request Form v3 Wilbur Ellis - C .... pdf
Collin McAtee
Diversified Ingredients
Ph: 800-727-1267
Fax: 636-200-9033
WE0000325
WE0000326
Collin McAtee
Diversified Ingredients
Ph: 800-727-1267
Fax: 636-200-9033
WE0000327
EXHIBIT W
From:
Sent:
To:
Subject:
A can of worms about to be unleashed ......... .Shit gonna hit the fan.
Subject: Fwd: Purina sues Blue Buffalo for false advertising, disparagement
Doug Haning
Begin forwarded message:
From: Chris Hom <Chris.Hom@pilgrirns.com>
Date: May 6, 2014 at 12:33:08 PM CDT
To: Doug Haning <R_ffANJN_Q@_\Yi!l?!!r_~!Jj-~,Q!!l_>
Subject: Fwd: Purina sues Blue Buffalo for false advertising, disparagement
Teresa Shafer
Quality Assurance
Protein Conversion
New Office: 540-901-6070
Cell Phone: 540-421-2898
Rightfax: 972-290-2853
email: Teresa. Shafer@pilgrirns. corn <mailto: Teresa. Shafer@pilgrirns. corn>
WE0000292
EXHIBIT X
From:
Sent:
To:
Subject:
Yeah its going to be bad if this gets traction. It will hurt bad. Im sure 50% of our rosser shit goes to them indirectly not
good
Ouch that could hurt, I am sure you have seen the advertisements I would have to agree with Nestle it is false
advertising.
RGS
From: "Cory Salter" <CSalter@wilburellis.com>
To: "Salter, Ronald" <ronaldsalter@comcast.net>
Sent: Tuesday, May 6, 2014 1:21:13 PM
Subject: yikes
Nestle Purina PetCare Co. filed suit Tuesday against Blue Buffalo Co. Ltd., accusing its competitor of
misleading consumers about the ingredients in its dog and cat foods.
The lawsuit accuses Wilton, Connecticut-based Blue Buffalo of false advertising, disparagement and
unjust enrichment. It was filed in U.S. District Court in St. Louis, where Purina is based.
Messages seeking comment from Blue Buffalo were not immediately returned.
The pet food industry in recent years has seen a trend toward premium foods, with consumers showing
more willingness to spend more on food perceived to be better for their animals. Sales of more expensive
brands rose 68 percent from 2002 to 2012, compared with 19 percent for mid-priced brands and 8 percent
for economy brands, according to Euromonitor International.
Nestle Purina has been part of the trend, reporting solid growth in its high-end "made with natural
ingredients" Beyond line.
Blue Buffalo advertises that its pet foods contain natural ingredients and do not contain chicken or poultry
byproduct meals. The company also says the pet foods do not contain corn, wheat or soy -
potential
WE0002670
products contained "significant" percentages of poultry byproduct meal and corn. The suit also says
several products promoted as "grain-free" contain rice hulls.
"Despite Blue Buffalo's massive marketing barrage, Purina has discovered that Blue Buffalo the 'big name' pet food manufacturers Blue Buffalo routinely criticizes in its advertising -
and not
is concealing
the truth about the ingredients in its products," the lawsuit states.
The lawsuit asks the court to force Blue Buffalo to run corrective advertising to show that its products
contain chicken byproducts, and to pay damages to Nestle Purina "for all gains, profits, savings and
advantages obtained by Blue Buffalo as a result of its false advertising and unfair competition."
Nestle Purina PetCare is the nation's largest pet food maker. It is a unit of Nestle, the Swiss-based food
and drinks company.
Cory Salter
Business Unit Manager - Grains and Vegetables
Wilbur-Ellis
Feed Division
950 Tharp Rd suite# 602
Yuba City Ca. 95993
T 530.755.0693
c 530.218.4682
F 530. 755.1161
csalter@wilburellis.com
www.wilburellis.com
WE0002671
EXHIBIT Y
From:
Sent:
To:
Subject:
Thanks! Hopefully this will open some eyes around here ... Especially if Purina ends up winning!
Troy M. Hackett
Vice President Enterprise Risk Management & Process Development
Wilbur-Ellis Company
345 California Street, 27th Floor
San Francisco, CA 94104
thackett@wilburellis.com
WE0004112
EXHIBIT Z
From:
Sent:
To:
Subject:
Doug Haning
Begin forwarded message:
From: Collin McAtee <cmcatee@diversifiedingredients.com>
Date: May 8, 2014 at 8:57:18 AM CDT
To: Doug Haning <DHANING@wilburellis.com>
Subject: FW: Qs on By Products
They are all coming with the questions. See below. Mishawaka is now asking for confirmation that their Turkey
loads do not contain any ByProducts as well. I can't stress enough to make sure we are all on the same page
here.
Collin McAtee
Diversified Ingredients
Ph: 800-727-1267
Fax: 636-200-9033
Steve Westfall
Diversified Ingredients, Inc
Sent from my iPhone
Begin forwarded message:
From: Digvijay Gurung <dgurung@wellpet.com>
Date: May 8, 2014 at 8:48:03 AM CDT
To: Steve Westfall <swestfall@diversifiedingredients.com>
Subject: Qs on By Products
Dear Steve,
I'm sure that you have by now heard about the lawsuit between Nestle Purina & Blue Buffalo with regards to
use of By Products in Blue Buffalo products.
As a matter of due diligence, WellPet would like to confirm there is no exposure to our business related to
by products. As your company is a major vendor of ingredients that have a "by product variant", this is a
courtesy e mail for you to confirm that there are no by products in the Turkey Meal that Diversified
Ingredients sells to Well Pet.
I would appreciate a quick response on this matter.
Best regards,
WE0000378
Dig
Digvijay Gurung
Commodities
200 Amos Pond Ddvc, Tewksbury, MA. 01.8761 www.wellpet.com
We 11 Pet
WE0000379
EXHIBIT AA
Subjec;~~ ~=~~~~~~~~i~~v'~t~li~j~~~:ffaio Fires Back at Purina Over Food-Quality Ciairn Fox Business.htrn
.The fun has begun. WellPet is now asking us questions. We best be ready as a group.
>.< Fox Business - The Power to Prosper
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Small Business
Pet Wars: Blue Buffalo Fires Back at Purina Over FoodQuality Claim
By Adam Samson
Published May 07, 2014
FOXBusiness
bluebuffalo.png
Purina's allegations that Blue Buffalo has misled customers about its ingredients strike at the very core of the company.
Bishop alleged Purina's laboratory results were "based on some kind of weird science." He categorically denied Purina's allegations and said the pet-food company didn't reach
out to Blue Buffalo before hitting it with a lawsuit in federal court.
"We haven't purchased one kernel of corn, nor have we bought one ounce of by-product meal," he said, noting that he can't imagine how Purina's independent lab tests found
any of the substances in the foods.
Blue Buffalo uses third-party co-manufacturers to produce its foods, but Bishop said the company provides all of its own ingredients. Bishop said, however, that he trusts his
WE0000419
manufacturers and that his firm has "people watching the manufacturers" closely for quality-control purposes.
Still, Bishop wouldn't entirely rule out the possibility of a small-scale snafu at the manufacturer level.
"Could anything happen with one isolated incident?" he asked, "Possibly, but it's really unlikely."
He also noted that the company is currently working on developing its own manufacturing facilities.
Keith Schopp, a spokesperson at Purina, shot back at Bishop: "This is exactly what we expected from Blue Buffalo, which isn't being honest about the quality of the ingredients
in its pet foods," he said in a statement.
Schopp also responded to Bishop's assertion that Purina's lab results represented voodoo science, saying "we are confident in our independent testing and we look forward to
proving our case in court."
Bishop vowed to "respond aggressively" to Purina's legal suit, although he didn't say whether the company would counter-sue.
Stuck in the Middle
Another side of this war in the pet space is that it places pet-store chains in an awkward position between two feuding suppliers whose items they stock. For now, it appears the
major brands are sticking on the sidelines.
Lisa Epstein Stark, a spokesperson for Petco, said the firm prefers not to comment on the matter. While Erin Gray, who represents PetSmart, said, "as a practice, PetSmart
does not comment on pending litigation." She added that the firm will be "monitoring the litigation closely and will take next steps as appropriate."
Incidentally, Petco is teaming up with Blue Buffalo on Pet Cancer Awareness Month in May, in which the duo is looking to gather $2 million in donations for research on the
subject And Blue Buffalo actually initially launched its brand in PetSmart's stores, according to Bishop.
The market for pet food has blown up in recent years. Nestle saw sales of about $12.83 billion in its pet care division globally last year, with organic growth of 6.8%, according to
regulatory filings.
The American Pet Products Association estimates $22.62 billion will be spent by Americans on pet food this year, up from $21.57 billion last year. The trade group's data show
total U.S. spending on pets has surged some 244% to $58.51 billion over the past 10 years.
Follow Adam Samson on Twitter @adamsamson.
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WE0000422
EXHIBIT BB
Darwin Rusu
</O=WECO/OU=WECOCBC/CN=RECIPIENTS/CN=DRUSUl 7807 459>
Thursday, May 8, 2014 10:53 AM
Cory Salter <CSalter@wilburellis.com>
RE: Nestle law suit
From:
Sent:
To:
Subject:
He is fucked.
From: Cory Salter
Sent: Thursday, May 08, 2014 7:52 AM
To: Darwin Rusu
Subject: Re: Nestle law suit
This is not good we need to shut the fck up and stay clean
What was he thinking?
Sent from my iPhone
On May 8, 2014, at 9:51 AM, "Darwin Rusu" <DRUSU@wilburellis.com> wrote:
Can't believe this!!!
From: Cory Salter
Sent: Thursday, May 08, 2014 7:45 AM
To: Darwin Rusu
Subject: Fwd: Nestle law suit
Bill, comments noted and agreed. From our perspective the "sooner the better".
WE0003297
Regards,
Bill Behnken
WE0003298
EXHIBIT CC
EXHIBIT DD
From:
Sent:
To:
Subject:
Attach:
Let's make sure we're all on the same page as we work together to continue the Blue Buffalo
business well into the future and don't open ourselves up to any problems.
Blue Buffalo's description and specification requirements state that the materials "are the dry
rendered product from a combination of clean flesh and skin, with or without accompanying
bone derived from the parts or whole carcasses of chicken (or Turkey in cases of Turkey Meal),
exclusive of feathers, heads, feet and entrails; except is such trace amounts which may occur
unavoidably in good manufacturing practices."
Wilbur has signed off on Blue Buffalo's specification sheets as well as many QA forms that
Wilbur's material meets Blue's required specifications. In light of the recent events, I would
assume that Blue might change their spec definition to exclude that added verbage of "except is
such trace amounts which may occur unavoidably in good manufacturing practices." If they do
that and change their spec, then we will have to take a look at our agreements/guarantees for the
Turkey and Chicken Blends you are making now and see if there is a way to still meet a new
specification. Wilbur might not be comfortable guaranteeing it's 100% free of any feathers,
heads, feet, or entrails, due in part to handling several materials at the plant that do contain
those items and some cross contamination can occur even with good manufacturing practices.
So if Blue changes the spec, we'll address that if it comes up. For now, we need to make sure
we are shipping product that is meeting or exceeding their specifications we have in hand. That
is what they require of Diversified and that's what I require of you guys.
So, I'm writing this to be on record that for our Blue Buffalo shipments, we are adhering to
their specs that are attached to this email which are that we are shipping - "the dry rendered
product from a combination of clean flesh and skin, with or without accompanying bone
derived from the parts or whole carcasses of chicken (or Turkey in cases of Turkey Meal),
exclusive of feathers, heads, feet and entrails; except is such trace amounts which may occur
unavoidably in good manufacturing practices."
Blue Buffalo shipments are any products Diversified is shipping from Rosser going to the
following locations:
St. Mary's, OH
Owatonna, MN
Hazle Township, PA
Frontenac, KS
Perham, MN
Thank you,
WE0002686
Collin McAtee
Diversified Ingredients
Ph: 800-727-1267
Fax: 636-200-9033
WE0002687
EXHIBIT EE
From:
Sent:
To:
Subject:
Yeah, let's do that. I'll send new ones to you and Troy.
Collin McAtee
Diversified Ingredients
Ph: 800-727-1267
Fax: 636-200-9033
Yes you are correct we did sign BB specs but we do not sell to Blue so going forward do you want rewrite the
contracts . Please let me know cause trucks are showing up here .
Doug Haning
On May 13, 2014, at 1:04 PM, "Collin McAtee" <cmcatee@diversifiedingredients.com> wrote:
When we did the blend contracts, Wilbur QA signed off on Blue's spec requirements each year.
That being said, I just figured we were going to add the verbage to the existing blend contract "the
dry rendered product from a combination of clean flesh and skin, with or without accompanying
bone derived from the parts or whole carcasses of chicken (or Turkey in cases of Turkey Meal),
exclusive of feathers, heads, feet and entrails; except is such trace amounts which may occur
unavoidably in good manufacturing practices."
Let's just write up new contracts then. It looks like the way before was too vague because Wilbur's
definition of blend is that it can contain some ByProduct Meal, but then all the while signing off on
Blue's specs that state that it can only have trace amounts, etc, so there's too much gray area and
that's asking for trouble. Let's make it clean and just write up new contracts with all the verbage
included.
Thanks,
Collin McAtee
Diversified Ingredients
Ph: 800-727-1267
Fax: 636-200-9033
WE0002818
CollinIn conversations we have had over the past week, you have asked me to ship you chicken meal and turkey
meal. Our current contracts are for Chicken Meal Blend and Turkey Meal Blend and as you are aware, both
of these contain some by-product meal. Because of this, we will have to have new contracts before we can
move forward with shipping out chicken meal and turkey meal.
Let me know as soon as you can what you want to do.
Thanks
Doug Haning
Sales Manager
0<image001.jpg>
Wilbur-Ellis
Feed Division
11505 FM 2451
Scurry, TX 75158, USA
T 972.486.3316 IF 972.486.3319 IC 214.538.1809
dhaning@wilburellis.com
www.wilburellis.com
WE0002819
EXHIBIT FF
EXHIBIT GG
From:
Sent:
To:
Cc:
Subject:
DI attendees:
Colin McAtee
David Dressel
Ed Wanner
WE attendees:
Darwin Rusu
Terry Odland
DI (David) advised they believe "Chicken Blend" is a blend of Chicken Meal from various suppliers.
DI (David) tried a couple of times to push us to honor existing contracts including "Troy's" (Custom Ag) & WE
(Darwin) responded by telling them that we understand that those contracts are not what you (DI) now want.
Ed mentioned that they could help with adjusted pricing; we didn't comment.
DI (David) asked if we wanted them to tell Blue of our/WE non-performance on contract/quantity which WE
(Darwin) responded that Blue is your/DI customer & thus your decision to tell them whatever you want.
DI mentioned a few times (Ed & Collin) that they don't want to dwell on the past but look at the future thus
most of the meeting was focused on forward business.
DI (Colin) advised that he understood we could start shipping them 2 T/La week of Turkey Meal out of 3D
starting 1st week of June. He also asked if we could get any of this earlier & we advised we would try. Colin also
mentioned that he thought 4 T/L's a week were available & WE (Darwin) told him that the additional 2 per week
were committed by 3D until July then Colin asked us to work on them as well.
Near the end of the meeting DI (David) advise they needed 6 loads a week of Turkey Meal from WE.
We advised we were working on other possible sources of Turkey Meal & mentioned Utah/Moroni but not
having much success.
DI/Colin wanted a time frame to nail down additional contracts & WE/Darwin told them we are still reviewing &
wou Id get back to them with something additional by the end of the month.
DI asked about our supply of Low Ash Chicken Meal & WE (Darwin) told them that we are not in position to
supply them with Low Ash & they responded that was not a problem as they could source elsewhere as it was
only 6-8 T/Ls for balance of the year. They asked if we had a "Classifier" & we told them no but we had a
"Shaker" which was not very effective in reducing ash. WE (Terry) asked them if they dealt with Sanimax & they
WE0004025
said no. They mentioned PPI shutting down thus less supply of Low Ash & they thought the raw material was going
to Tyson.
WE asked if DI could buy some Low Ash Meal from Dar-Pro; DI responded that Dar-Pro will not sell them as
views them as "Brokers"
DI asked if they had a supply of Chicken or Turkey Meal if they could bring it into our plant (Rosser). We told
them we only would handle product from WE approved Vendors as we have a robust Vendor approval process.
DI asked us to sign off on the Well pet Turkey Meal Spec sheet & WE (Darwin) advised we wouldn't due to the
micra's listed & DI response was to advise us to "scratch out" anything we couldn't do. WE advised that we
would have our QC manager look at the Spec sheet & get back to them.
DI left us with Blue's spec sheets for Turkey & Chicken Meal & asked us to sign off on them.
TERRY ODLAND
',tf
VV~LBUt+ELUS
Wilbur-Ellis Company
23-1501 Lonsdale Ave. North Vancouver, BC V7M 2J2
T 604.990.8700 I C 604.219.6788
todland@wilburellis.com
www.wilburellis.com
WE0004026