Escolar Documentos
Profissional Documentos
Cultura Documentos
Franchising Business
Mission Statement
We earn the loyalty of the people we serve by first anticipating, then fulfilling their needs
with our superior-quality products, a unique shopping experience, customer-focused
service and continuous innovation, while generating long-term profitable growth for our
shareholders.
Albert Felix
Safeway is a franchise known very well in America, it offers almost everything needed for life
They have available three convenient departments; Deli, Bakery, and Meat
"Safeway offers a dynamic, fast paced and energizing environment. We have talented
employees who tackle unique challenges and who are offered substantial opportunities that,
together, produce fulfilling and exciting careers in a wide variety of fields." - Russ Jackson Sr.
Vice President,Human Resources
Research Conducted
High population
No safeway in SLC
Middle class people
(The whole perfect target place)
Self- Analysis
Past Successes, Achievements and Experience:
Customer service and sales professional: excellent people skills; team player
Sales and Marketing, retail / fundraising sales; Organized and efficient
Development of marketing plans, advertising campaigns and special event
coordination
Experience in all types of outdoor landscaping installation and maintenance
Enthusiastic and innovative problem-solver; Responsible, hardworking &
thorough
Dependable and prompt, mature time management
Excellent public speaker to small and large groups; Trade/ event experience
through DECA/ BA Club.
Work Experience:
Safeway : For the past couple of months I have been a safeway employee and
doing multiple tasks of a Courtesy Clerk
Demographic Information
ages of 29-70
Geographic Information
Salt lake City, UTAH
The Psychographic Information
Groceries
Lucerne
Signature Cafe
Safeway select
Safeway kitchens
Organics
Pantry essentials
Fresh decor
Safeways
Corporate Organization & Initial Staffing Plan
30 employees including myself
Various payrolls for each
When franchise is bought, franchisor will give me
booklet on proposed income for each individual
employee.
Monthly
Cash Needed to
Source of
Safeways
% of Total
Expenses
Start
Estimate
Proposed Pricing Policies of Product / Service
Monthly Costs
Salary of owner-manager
All other salaries and wages
Rent
Advertising
Delivery expense
Supplies
Telephone
Insurance
Interest
Miscellaneous
$4,800
$57,600
$varies
$varies
$4000
$48,000
S.L.C
Varies
varies
Varies
varies
Safeway has
delivery
$220,000
_____________
1 * cost
$ 200
$2400
At&t
$400
$4800
Allstate\progressi
ve
Varies
varies
$500
$6000
3.5%
Promotion
N/A
electrical devices
etc.
Plan
Plan
Business Cards/
Stickers
Email Blast
Social Media
Website
Radio Station MPR Ad
Positive Expected Plan Outcomes
More publicity
$410,769.24
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2 0
Year 2
Estimated Total Units
_________ x $______ =
$__________ in total sale
(Varies)
Estimated Annual Gross
Revenue = $600,000
Year3
Estimated Total Units
_________ x $______ =
$__________ in total sale
(Varies)
Estimated Annual Gross
Revenue = $700,000
$510,769.24
$610,769.24
Year 1
Year 2
Year 3
Year 1
Estimated Net
Income
$410,769.24
Year 2
Estimated Net
Income
$510,769.24
Year 3
Estimated Net
Income
$610,769.24
Cash Needed to
% of
Source of
Total
Estimate
Safeways Start Up CapitalStartSummary
One-Time Costs
$100,000
registers, dollys
$50,000
Remodeling
business
Installation charges
$30,000
$120,000
___________
food, meats,
produce,
products
$5000
PG&E, Water,
gas
$100,000
licences, permits,
education, ect.
$826
Starting inventory
$ varies
3.5%
$varies
$20,000
A fund for
accidents
$ 35,000-45,000
In case Fund
$591,426