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Official uPublishU Conference Guide

May 2015

Your Guide to
uPubU Preview
Jane Friedman on
Hybrid Publishers
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Best of Both Worlds

This years uPublishU encourages selfpublished authors to gain insight from both
indie and traditional publishing
By Alex Palmer

he line between traditional and self-publishing is blurring,

and this is good news
for authors willing to
seize a new opportunity. That is one
Chris Kenneally
of the major themes of this years Sally Dedecker
uPublishU at BookExpo America,
the indie publishing show held at
New York Citys Javits Center on
Saturday, May 30.
Given the success of last years
structure, this years show will follow
the same mulitrack approach. It
offers a schedule of workshops for
three distinct self-publishing audiences: newbies publishing their first
book, those focused on marketing
Jane Friedman
and attracting readers, and more Mark Coker
experienced authors working on
thors to move between the two models.
their third or fourth (or 15th) book.
With that in mind, this years opening
We have some attendees who are basisession is titled The Rise of the Hybrid
cally on book one, or about to start, and
Author, which delves into the opportuon the other end of the spectrum, we have
nities on either side of the publishing
authors who are on book seven, eight,
equation, and why it can benefit an
nine, says Sally Dedecker, who is educaauthor to move between the two.
tion director for BEA and is organizing
Chris Kenneally, director of business
uPublishU. Then there are authors who
development for the Copyright Clearance
we could put the label hybrid on
Center, who will be moderating the opentheyve been traditional, and theyre
ing panel, describes this as a change in
starting to look at self-publishing.
perspective for authors. Rather than viewThese hybrid authors are a particular
ing traditional and self-publishing as mufocus for this years show. As self-pubtually exclusive options, authors are seeklishing has become more sophisticated
ing out revenue from both sides, signing
and traditional publishers have moved to
with major publishers for some projects,
embrace indie authors, the distinction
and going indie for others, depending on
between these two worlds has become
their goals for each project and their lonless distinctmaking it easier for auger-term career aims.

Kenneally sees this as a marked shift

from the sense of triumphalism that the
success of the self-publishing industry has
fosteredthe view that authors, at long
last, were set to roll over traditional
publishers and help indie publishing
dominate, and perhaps replace, the
traditional system. Instead, publishers
have moved to embrace self-publishing, with their own indie imprints and
more flexible terms for authors who
have established themselves outside
the traditional model.

Market Smarts

Attendees at uPublishU will also

learn how to apply the marketing
strategies and data analysis used by
larger publishing houses to their own
self-publishing efforts. Workshops
such as Book Marketing Best Practices and Sell More E-Books: Tips
& Tricks Based on Actual Data will
help authors consider how they
promote and sell their books.
Looking at purchasing information has always been part of what
traditional publishers do, and indie
authors have to start doing the same
thing, Dedecker says. Her examples
include tracking data about what
genre is trending up or down, or what
styles of cover art are selling well. This
is all part of what indie authors have to
In another session, titled The New
Publishing Timeline, authors discuss
how to make the biggest impact ahead of
the release of a book and e-book. This
panel will walk attendees through creating early buzz, generating preorders, and
being proactive long before the book is
actually released.
To this end, Mark Coker, founder of
Smashwords, will be leading a workshop
on how authors can hit the e-book bestseller list by making preorders more central to a books promotional strategy.
Preorders are one of the most powerful
W W W . P U B L I S H E R S W E E K LY. C O M


tools available to indie
authors, but despite the
great benefits, most authors arent yet doing them, and dont yet
know how to use them, Coker says. I
share simple step-by-step instructions
for how to make the next book release
more successful.
Coker will also be running the related
workshop How to Reach More Readers
in the E-book Market, in which he
explains how an author can navigate the
increasingly crowded e-book landscape.
This will consist of 20 tricks, tips, and
tactics for how indies can publish with
greater pride, satisfaction, and long-term
success, according to Coker.
Coker emphasizes that the self-publishing market has maturedand this
maturation will be a central theme to
this years show. After exponential
growth from 2008 to 2012, self-publishing has begun to slow down, something



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Coker sees as an inevitable stage in its

The easy days are behind us, Coker
says. But he adds that this should not discourage authors. The readers are out
there, and theyre buying books. All a
writer has to do is publish like a professional. That means honoring the reader by
writing a great book that takes the reader
to an emotionally satisfying extreme.

Maturing Industry

Cokers assessment of the industry was

echoed by other speakers and panelists
taking part in this years uPublishU:
while self-publishing is maturing, with
more opportunities than ever, it is also
more competitive than ever.
Its easier than ever before to publish,
but its harder than ever before to sell,
says Cindy Ratzlaff, brand marketing
specialist for Brand New Brand You and
longtime publishing veteran, who will
be hosting the session Advanced Social
Media Strategies. She adds, A handful
of authors are selling tens of thousands of
books, and tens of thousands of authors
are selling a handful of books.
Ratzlaff says that successful authors
now dont just upload their book to one
sales site and tweet about it. They have a
sales funnel, a series of next books in the
works, a remarketing plan, and theyre
building platforms from which to promote that go beyond Facebook and a
Though most authors have a basic
grasp of Facebook, Twitter, and Instagram, they are now at a point where a
deeper dive is valuable. During her
workshop, Ratzlaff will help authors
learn how to share links and see what
drives sales on social media, and she will
offer case studies about the successful use
of social media.
Among the points Ratzlaff will be discussing is the new online tool Heyo,
which allows authors to offer a PDF of
their books to Facebook fans who type
buy in the comments sectionsending a
link directly to them through their Facebook account. She will also discuss the
new point-of-sale strategies and setting

42 P U B L I S H E R S W E E K L Y M A Y 1 8 , 2 0 1 5

up sales directly from an authors Facebook or LinkedIn landing page.

Ratzlaff explains that even though the
first phase of social media marketing for
authors was connecting to readers,
authors must consider whats next: playing publicist, advertising director, and
sales team (or delegating these tasks to
the right people).
The reality is you need help, agrees
Dedecker, pointing to the Building
Your Team session, which will look
more deeply at why and how an author
can expand her effort beyond a oneperson program. If youre going to get
discovered, you really need to pick your
Attendees can build their team right
at the conference by visiting uPublishUs
Author Marketplace. Organizations such
as Lulu, Indie Reader, Book Grabbr, the
Editorial Freelance Association, and
BookBaby will be on hand to describe
how they can help writers take their
game to the next level. Each will have
a table, offering information as well as
specials and discounts for attendees.
Authors will also have a chance to network with panelists and service providers
during the shows lunch break. Since the
schedule only allows for an hour at lunch,
Dedecker has eschewed the usual lunchtime speaker for a more active, and
casual, period for networking. Its going
to be a networking lunch, where everyone can share and talk and where a lot of
authors will pick up little tidbits of information not only from fellow authors,
but from the speakers and some of the

Opportunities Further

The growth of international sales will

also be discussed at this years uPublishU, with a session dedicated to this very
topic. After authors work to get their
books into industry databases and the
major e-book retailers, libraries, and
book stores, the next step is to consider
foreign rights, translations, and other
options outside the U.S.

There is a global e-book market that
is just on the cusp of exciting new
growth, says Mark Lefebvre, director of
self-publishing and author relations for
Kobo, who will be hosting the panel
International Markets and Indies.
He compares the state of international
publishing to what the U.S. market
looked like three or four years ago. He
points out that Kobo is seeing huge
growth not only in English-language
markets outside the U.S.Canada, Australia, New Zealand, the U.K.but also
in non-English-language territories such
as France, Italy, and the Netherlands.
Lefebvre adds that this focus on
opportunities beyond the U.S. comes at
a time when the self-publishing market
appears to be stabilizing.
Indie authors are recognizing two
key factors for success: going wide with
their titlesensuring their work is
available at all retailers globally and not
just a single U.S.-based companyand

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thinking about the long term rather

than just focusing on what their sales
are today, Lefebvre says. He adds that
this years show will highlight this

Other Exhibitors

long-term perspective.

Alex Palmer is a freelance journalist and the

author of Weird-o-pedia (Skyhorse).

W W W . P U B L I S H E R S W E E K LY. C O M



Kinky Kilts
A 19-year-old author scores with Scottish romance

ighlander novels are

hot. Diana Gabaldons
Outlander, set in the
Scottish Highlands,
hit #1 on the New York
Times bestseller list. The Starz television
series adapted from the book is also a hit.
There are 5,800 books with highlander in
the title listed on Amazonincluding
Tracy Brogans bestselling Highland
Surrender series. Riding this wave of
popularityis The Highlanders Touch, a historical Scottish romance self-published
by 19-year-old D.K. Combs.
Early in 2014, The Highlanders Touch
had amassed 7.4 million reads and nearly
300,000 votes on Wattpad. Combs began
to think about self-publishing in order
to help pay the billsshed recently
moved out on her own after graduating
high school. She had close to 35,000
followers on the site, and she notes that
many of them were supportive and
encouraged her to make the jump to selfpublishing. Her mother also had some
input. She wants me to publish, so thats
what shes making me do,
Combs jokes.
Combs published the book
in the spring 2014, leaving
seven chapters on Wattpad
for free to entice new readers.
She made the book available
for purchase exclusively
through Smashwords (its not
even available on Amazon)
a move considered unusual
in an environment where
authors crave exposureand shes done
no traditional publicity for it, although
Combs says she has plans to do some in
the future, when her life is a bit more
In spite of this, The Highlanders Touch,
priced at $4.99, became a popular title

on Smashwords, appearing on the companys bestseller charts earlier this year.

All sales I make are from word
of mouth, she says. Though she wont
disclose the exact amount, she confirmed
that her earnings are nearing five figures.
Mind you, this is without promoting
[it] avidly like I should be, she says. So
I do have a ways to go before I make any
real progress, but Im prepared to work
for that.
The novel that won her so many fans
on Wattpad is a gender-bending tale
about two sisters travelling to meet Kane
the Lion Shaw at his highland castle.
The twist is that the younger sister,
Saeran, must pose as a boyand soon
finds employ as Shaws squire. When
Shaw accidentally sees Saeran dressed as
a woman he quickly falls in love with her.
And soon, her double life becomes increasingly complicated. The novel is
awash with Scottish phrases and terminology, such as dirks and lasses although
the author lives in Kentuckyfar from
the highlands she writes about. Her fans
have called her the Cliffhanger
Queen, she says. I love
building suspense, and apparently they love that I do.
Combs interacts with her
readers through Wattpad,
Facebook, and Ask.fm,
although she left the latter
site for a period after encountering problems with online
harassment. Anonymity
gives people a sense of power,
and sometimes they use it for reasons that
arent very... nice, she notes. She found
Wattpad to be a better regulated and
safer experience for interacting with fans.
Very rarely will anyone actually say anything [inappropriate] on Wattpad to me
now, she says. The second someone gets

44 P U B L I S H E R S W E E K L Y M A Y 1 8 , 2 0 1 5

D.K. Combs

out of hand and [my fans] find out about

it, [they take] down the threat before I
even know about it.
Inspired by her favorite authors J.R.
Ward and Sherrilyn Kenyon, Combs says
she began writing in middle school. She
found she never clicked well with the
other kids, so she turned to reading for
company and eventually to writing. Her
process is straightforward, she says.
When she isnt at work or playing Grand
Theft Auto V, she writes by composing
large chunks, which she then goes back
over and editsa process she repeats until the book is complete. Editing is done
with the help of two close friends. They
help me with plot holes, planning, proofreading, and editing, she notes. Combs
and her friends design the covers themselves using Photoshop.
As for the reaction of her friends and
family to The Highlanders Touch, she says
the response has been varied. Most are
like, Woah, thats so cool! while others
are like, What, you write porn now or
something? Her advice to other writers
is to have an emotional support system
in place, and to use it when needed.
Most times I use my dog just to get my
mind off of things, and when I come back
from the cuddles, my mind is more
clear, she says, adding that this helps
with the stress of wondering, Am I
eally good enough to be doing this?
Luckily, she notes, she also gets emotional support from her readers: Thank God
I have some of the best fans an author can



Not All Hybrid Publishers

Are Created Equal
How Authors Should Evaluate Their Choices


ince 2013, Ive been maintaining a chart on the key

book publishing paths for
authors. My goal is to help
people cut through the
confusion of the increasing number of
options availablefrom traditional
publishing to self-publishing, and everything in between.
Its that in between part thats vexing.
Its become nearly impossible to categorize certain publishers and services;
some wish to avoid being labeled
altogether. They consider themselves
innovators, providing an important
alternative for authors. Some in the industry have been using the label hybrid
publisher for these services, but thats
no helpnot when every hybrid has a
different business model.
Authors need specialized knowledge
of the industry to evaluate these hybrids
effectively and to understand the underlying value of a service and whether it has
the power to make a difference in their
books success. Here are questions I use
to help authors evaluate their choices
(I will be using the terms publisher and
service interchangeably):
Will there be a traditional print run
and whos paying for it?
A print run equates to an investment
someone is taking a financial risk on the
books success. Having a specific number
of books printed anticipates sales and
marks confidence that the book will be
actively stocked in bricks-and-mortar
stores. Authors shouldnt pay for their own
print runs unless they know exactly how
and to whom those books will be sold.

Will the book be pitched to retailers

or distributors by a sales team?
This means that the publisher calls on
specific retail accounts and distributors
to secure orders for the book in advance
of publication. This step is very unlikely
unless theres investment in a print run
as well as a marketing plan.
How will your books be distributed?
Anyone can get a book distributed through
Ingram and Amazon via print-on-demand,
as long as the files meet certain basic standards. If your book is listed via Ingram, all
book retailers can place orders for it. (That
doesnt mean your book will ever sit on a
physical shelf, but it can be ordered
through a store.) If a publishing service
touts being distributed through Ingram,
thats not necessarily a selling pointyou
can do that on your own.
Its rare for pay-for-play services to
actively sell and distribute physical copies
to bookstores, which is costly and requires
industry contacts. (A few are Greenleaf
Book Group, She Writes Press, InkShares,
and Matador.)
But print distribution isnt the only
reason to work with a hybrid publisher.
In the case of firms that focus on e-book
distribution, authors must assess their
own strengths and consider whether their
books would be more successful if they
had a service partner supporting them.
When evaluating a service, look for
signs that it will be a good business partner and likely to produce a successful
book. Due to the extreme ease of publishing and distributing books in digital format, anyone can put out a shingle and call
him- or herself a publisher. So here are

some additional questions to consider:

Whats the editing process like?
Some services will take exactly what you
give them and publish it, without any
editing. Even if that sounds appealing,
this shows a lack of professionalism. Virtually no manuscript is ready for prime
time without some editorial work.
What marketing and promotion support do their titles receive?
Ask what the services baseline marketing
plan is for each title. Does it send out
review copies? Does it write a press release?
Does it submit the book to media outlets
for coverage? Find out the bare minimum
it commits to, and if it does little more
than make the title available for sale,
rethink why you want to publish with it.
Can you speak to recent authors?
This can be the best litmus test of all. Are
other authors pleased with the publishers
communication and level of involvement? How much value did the publisher add to the process?
Finally, before committing to any service, get clear answers on costs, and read
your contract carefully. If things go
wrong, know when and how you can hit
eject (and at what cost) so you can pursue

a better path.
Jane Friedman teaches digital media and
publishing at the University of Virginia and
is the former publisher of Writers Digest.
W W W . P U B L I S H E R S W E E K LY. C O M



uPubU at BEA Program Guide

Saturday, May 30, Javits Center
As the name of this years keynote sessionThe Rise of the Hybrid Authorsuggests, the
forces of traditional and self-publishing have combined to form a new type of author. The
2015 edition of uPubU examines how writers can make the most of the new business


Independent Book Publishers


99:50 a.m.
Room 1E14/1E15/1E16

Meet, Greet, Connect

Network Lunch

The first wave of independent publishing

in the digital age promised a golden age
of reading and writing. Many caught up
in the excitement were swift to proclaim
the demise of traditional publishing
models. What we see in 2015 is a world
that has found room for both the upstarts
and the established players. Authors
frequently migrate from indie status to
traditional houses and back again.
Authors are making choices based on
personal and professional ROI assessmentsand not only about revenue
potential but also their long-term
career goals. Depending on the book
and the trajectory of an authors career,
independent publishing may be the
right choice now, or a year from now.
The important thing is to understand
the implications and to educate yourself
to take full advantage of the promise
and potential.

12:301:20 p.m.
Room 1E14/1E15/1E16

The Rise of the Hybrid Author

Moderator: Chris Kenneally, director,

business development & author relations, Copyright Clearance Center
Speakers: Robert Gottlieb, chairman
and founder of Trident Media Group;
Kirsty Melville, president and publisher, Andrews McMeel, Universal;
Angela Bole, executive director,

Sit, relax, and meet your fellow authors

and industry professionals at our special uPublishU at BEA Networking
Lunch. Connect with other conference
attendees, speakers, and exhibitors,
learn from each other, share experiences,
and be a resource for fellow writers and
authors. At this networking lunch you
will have the opportunity to build new
contacts, develop new publishing relationships, and engage with speakers and

Track 1: Bringing Your

First Book to Market

Building the Indie Author Team

1010:50 a.m.
Room 1E07

No author should go it alone. Tapping

the expertise of others in the publishing
community can provide an indie author
with the support and knowledge
needed to publish a professional
looking and reading title. The members
of your team should understand your
goals, and they can be the best investment in building your career as a successful author. The team needed can be

46 P U B L I S H E R S W E E K L Y M A Y 1 8 , 2 0 1 5

different for each authorbut hear

from some industry experts on what
you should consider before building
your expert team.
Moderator: Ben Galley, self-publishing

Speakers: Glenn Hunt, author com-

munity manager and education writer,

Lulu.com; Sheila Buff, freelance health
writer; H.M. Ward, New York Times and
USA Today bestselling author
The New Publishing Timeline
11:30 a.m.12:20 p.m.
Room 1E07

For indie authors, a schedule of activities

from prelaunch to postlaunch is a must.
As the publisher of your books, you
control cover art, interior design, format,
marketing activities, and so much
more. When should you alert readers
and media that your book is available
for purchase or review? How should you
space titles in a series? Should you release books one at a time, or a backlist
all at once? Join Nook Press and bestselling authors as they share insight in
the new publishing timeline that will
support you through the steps of publishing and help you grow a successful
self-publishing career.
Moderator: Julia Coblentz, Nook Press
Speakers: Marie Force, New York Times

and USA Today bestselling author


How to Craft a Book that Sells:

Your Books Business Plan
1:302:20 p.m.
Room 1E07

The average book today sells only

about 250 copies per year and 3,000
in its lifetime. Improve your odds of
becoming a successful author by producing a business plan for your book
before you write a word. As you do,
you develop an author attitude, craft
a marketable book idea, and evaluate
your idea and yourself through an acquisitions editors lens. You also develop a career plan to help you reach
your goal: successful authorship. Learn
how to determine if your book is not
only a great creative idea but also
marketable producta viable business venture. Go through the author
training process, the foundation for
creating books that sell. This ninestep evaluation tool helps you determine if your book is ready to go to
market and if you are ready to become
an author. This session teaches you
how to use the sections of a book proposalthe industry standard when it
comes to a business plan for a book
as a process to train yourself to see
both the creative and business aspects
of writing and publishing a book.
Based on Nina Amirs book, The
Author Training Manual, Writers
Digest Books, March 2014. Session
takeaways: learn how to discover if
your book idea is marketable, find out
how to decide if you are cut out to
write and market a successful book;
discover what readers want; learn how
to produce a successful book; take the
nine steps in the author training process; see yourself and your idea
through a publishing professionals
eyes; find out why you shouldnt write
your book as soon as you get the idea.

Room 1E07

The greatest and usually most underutilized asset available to indie authors
is the development of a solid marketing
plan. It is never too early to connect
and grow relationships with readers
and influencers to build your platform
and sales channels. But what marketing
really works for authors who are trying
to reach the readers of today? In this
session learn about the importance of
cultivating relationships and building
your brand (before and after publishing), as well as how to use social
media, forums, and groups to your
advantage, and many other tricks of
the trade to get your book(s) noticed.
Moderator: Robin Cutler, senior manager, IngramSpark
Speakers: Lynn Isenberg, author and
publisher, Author Power: Profit Before
You Publish; Brook Terran, marketing
manager, Lulu.com

Track 2: Publishing at
the Next Level

How to Reach More Readers in

Todays E-book Market
1010:50 a.m.
Room 1E09

author, How to Blog a Book and The

Author Training Manual

Theres never been a better time to

self-publish an e-book. Yet in todays
crowded marketplace, its tougher
than ever to make your book stand
out. Theres a glut of high-quality,
low-cost books against which you
must compete. More than ever, selfpublished e-book authors need an
edge. Luckily, the competitive playing
field is tilted to the benefit of selfpublished authorsif you know how
to make the right decisions. In this
must-attend workshop, Mark Coker
will describe what authors must do to
survive and thrive in a maturing ebook market. Learn 20 tips to help you
compete more effectively.

Book Marketing Best Practices

Moderator: Mark Coker, founder and

33:50 p.m.

CEO, Smashwords

Moderator: Nina Amir, bestselling

Next Steps for Your

Author Platform
11:30 a.m.12:20 p.m.
Room 1E09

Congratulations on the many books you

have published and the readers who are
engaging with you. But have you looked
at your author platform lately? The
author platform that you launched with
may not meet your needs today. Join
industry experts Penny Sansevieri,
Sandra Beckwith, and Miral Sattar as
they share ideas on how authors can
boost their visibility with metadata,
press releases, and repurposed content, as
well as by mastering digital promotions.
Moderator: Miral Sattar, CEO,
Speakers: Penny Sansevieri, CEO and
founder of Author Marketing Experts;
Sandra Beckwith, CEO, Build Book

Sell More E-books: Tips and Tricks

Based on Actual Data
1:302:20 p.m.
Room 1E09

What makes readers purchase an ebook? Are there tricks you can use in
your promotional copy to pique their
interest and win their wallets? Does
mentioning bestseller status and
quoting reviews actually sell more
copies? Should you focus on plot, setting, or characters? BookBubs lead
editor will reveal all this and more in
this presentation, based on extensive
research. Get the data on how to
present your book to readers in a way
that will maximize sales. A panel of
successful authors will also share how
they write promotional copy for their
respective genres that demonstrates a
positive impact on engagement.
Moderator: Halli Melnitsky, director

of editorial operations, BookBub

Speakers: Bella Andre, New York Times

and USA Today bestselling author;

Cheryl Bradshaw, New York Times and
USA Today bestselling author; Denise
Grover, New York Times and USA Today
W W W . P U B L I S H E R S W E E K LY. C O M



bestselling author; Marie

Force, New York Times and
USA Today bestselling author
International Markets and
Indies: What You Need to Know
33:50 p.m.
Room 1E09

Congratulations, your book is now

available in U.S. marketsthrough
website, e-retailers, and industry databases accessible to booksellers and
librarians. But what are you doing
about international markets? Hear from
industry leaders on the ways digital distribution is changing the nature of the
publishing industryand the importance to authors of e-book adoption
rates, which are on the rise worldwide.
Insight on international markets will
cover many key points for authors,
including selling English-language
books, foreign rights, and translation
opportunities that will allow you to
thrive in the global marketplace.
Moderator: Dan Wood, Draft2Digital
Speakers: Mark Lefebvre, director self-

publishing & author relations, Kobo;

Robert Kasher, v-p business development, FirstSource; A.D. Starling, bestselling author

Track 3: Tools &

Marketing Mania
Get Discovered
by the Right Readers!
1010:50 a.m.
Room 1E08

Every author wants her books to be discovered by readers, but its important to
reach the right readers: the ones who
are fans of your genrereaders you
want to engage with you and discover
your new books as well as your backlist
titles. Join industry experts as they
share critical insights and best practices
about getting discovered. From keywords that are important for search to
metadata that can enhance an authors
discoverability, you will get the information you need to reach the right au-

diences and increase your presence

online. Learn the latest tips on search
engine optimizationhelping readers
find your website and books. Listen
in on case studies of different self-published books in markets around the
world, and gain insight on strategies
that help authors get discovered.
Moderator: Steven Spatz, president,

Speakers: Mark Lefebvre, director,

Kobo writing life and author relations;

Ralph Coviello, publisher relations
manager, Bowker (a ProQuest affiliate);
Enrique Parrilla, CEO, Pentian.com
Advanced Social Media Bookselling
Secrets for Self-Published Authors
11:30 a.m.12:20 p.m.
Room 1E08

Sharing links on Facebook to your book

sales page is so 2014. Learn the hottest,
newest, easiest, and most cost-effective
ways to market and sell your books
through social networks, 2015 style. This
is an advanced-level training for people
who are already active on social networks
but want to turn it up a notch and go
from simple social engagement to actions
that actually drive sales. Cindy describes
the newest, most effective book marketing and sales strategies being used
today by authors who are creating real
revenue from books. Shell share case
studies and real life examples of book
marketing through Facebook, Twitter,
LinkedIn, Pinterest, and other emerging
social outletsmost of which are completely free or budget friendly. Save time,
money, and frustration as you replicate
these proven success strategies to promote your own book and build your author brand.
Moderator: Cindy Ratzlaff, president,
Brand New Brand You

Connecting to Readers
with Social Media
1:302:20 p.m.
Room 1E08

So many readers, so little time to make

48 P U B L I S H E R S W E E K L Y M A Y 1 8 , 2 0 1 5

the right connection. For authors with

busy schedules who are always working
on the next book, it is important to find
ways to connect with your loyal readers
and engage with new readers. Join this
panel of industry professionals as they
share opportunities and tools that will
help you stay productive and reach
readers. Learn how to use Hootsuite to
connect with readers, all while making
your writing life easier. Get insight into
new ways to find and share content that
can raise awareness about your book and
engage in direct promotion. Learn how
to schedule posts, manage your writing
announcements, monitor your mentions, and engage your readers. Get insight on specific steps authors can (and
should) take to expand their profiles,
their brands, and their platforms with
unique social sharing strategies.
Moderator: Susannah Greenberg,

president, Susannah Greenberg Public

Speakers: Denise Alicea, book blogger
and professional freelancer; Daniel
Langston, cofounder and chief sales
officer for BookGrabbr; Dorri Olds,
award-winning writer and webmaster
How to Hit the E-book Bestseller
List with E-book Preorders
33:50 p.m.
Room 1E08

Every author dreams of hitting the bestseller lists, yet few authors succeed.
Placement on bestseller lists helps you
sell more books because it makes your
book more visible and more desirable to
readers. In this information-packed
workshop, Mark Coker will teach you
how to use e-book preorders to land
higher in the charts and reach more
readers. Learn how to schedule, plan,
promote, and execute a preorder strategy
that will make your book launch more
successful. Whether your book launch is
12 days away or 12 months away, this is
a session you cant afford to miss.
Moderator: Mark Coker, founder,


New Titles
from Self-Publishers
Booksellers, publishers, and agents are encouraged to look at the 66 self-published titles
listed below, with descriptions provided by their authors. Some of these writers are waiting to be discovered; others have a track record and a following and are doing it on their
own. If you are a self-published author interested in listing titles in this section, please visit
publishersweekly.com/pw-select for more information.
Approaching Twi-Night
M. Thomas Apple.
Kinoshita Kijitsu Press.
$11.95 paper (228p), ISBN
$2.99 e-book, ASIN
Mthomasapple.com, Amazon, BN.com
An aging baseball player is given one
final chance at professional and personal
redemption in small-town America as he
struggles to come to grips with his past
and his career.
Blue Sun, Yellow Sky
Jamie Jo Hoang. HJ Publishing. $9.99
paper (316p), ISBN 978-1-63443-371-6;
$2.99 e-book, ISBN 978-1-63443-370-9
Amazon, BN.com
When painter Aubrey
Johnson learns shes going
blind, she travels the world
in search of art and ultimately finds herself.
Flower of Iowa
Lance Ringel. Lance Ringel. $4.95
e-book, ISBN 978-1-310-94060-6
Apple iBooks, BN.com, Kobo, OverDrive, Smashwords
In 1918 France, nave
young American private
Tommy Flowers tries to be
a good soldier while
dealing with an unexpected
attraction to his best
buddy, British private
David Pearson.

Frankenstein Diaries: The Romantics:

The Secret Memoirs of Mary Shelley
Michael January. Winged Lion Publications. $5.99 e-book, ASIN
In 1814, two teenage
girls and the romantic
poet of free love walk
across war-ravaged Europe
on a journey of self-discovery, sexual awakening, and literary

Hysterical Love
Lorraine Devon Wilke.
CreateSpace. $13.95 paper
(314p), ISBN 978-150617694-9; $7.99 e-book,
Amazon, Apple iBooks, BN.com, Kobo,
Overdrive, Smashwords
A jilted photographer reads a story of
lost love written by his ailing father and
sets off to find the mysterious woman,
convinced she holds the key to happiness
for them all.

Free Electricity
Ryan Rhodes. CreateSpace.
$15.95 paper (516p),
ISBN 978-1-49535601-8; $3.99 e-book,
A deeply emotional study of one mans
staunch Mormon upbringing, and a traumatic collision with Brigham Young
University as his true sexual identity

The Illegal and the Refugee:

An American Love Story
Ian Tremblay. Ian Tremblay. $10.75 paper (288p),
ISBN 978-0-9936307-0-5;
$2.99 e-book, ISBN 9780-9936307-1-2
Amazon, Apple iBooks,
BN.com, Flipkart, Google Play, Kobo,
A tale of tragedy and triumph that
highlights the difficulties and the hardships of Latino immigration to the
United States.

The Great Oklahoma Elephant Hunt

James D. Fife. iUniverse. $12.95 paper
(148p), ISBN 978-4917-4565-6; $3.99
e-book, ISBN 978-1-4917-4566-3
Amazon, BN.com, iUniverse
A teacher, enamored with a young
sheriff searching for
escaped baby circus elephants, joins his posse.
Relatives and other busybodies hinder her efforts to
attract his attention.

ISIS: Quiet Justice

Barry Kelly. Prose Press.
$17.95 paper (290p), ISBN
$6.99 e-book, ASIN
Amazon, BN.com
Jack Brandon is back. Follow Jack and his
team as they join the CIA to take down terrorists in America and Fallujah. This latest
adventure pits Jack against the Fist of Islam.
W W W . P U B L I S H E R S W E E K LY. C O M


The Lion Trees, Part Two:
Owen Thomas. OTF Literary. $27 paper
(827p), ISBN 978-0-692-23590-4;
$26.50 paper (802p), ISBN 978-0-69224837-9; $3.99 e-book, ASIN
Amazon, BN.com,
A comical and poignant
family saga about how you
have to let go of your identity to find out who you are.
Near Somewhere
Edward Cozza. Pinot Dog.
$28.99 hardcover (306p),
ISBN 978-0-98819063-4; $9.99 e-book, ASIN
Amazon, BN.com, Books-A-Million,
Ingram, Warwicks
Actors, bartenders, doctors, musicians,
writers, winemakers, and cads. Southern
California, New York City. Connections
with complications.
Pinnacle Lust
Michelle Dim-St. Pierre.
BookLogix. $26.95 hardcover (354p), ISBN 978-161005-572-7; $9.95 paper
(354p), ISBN 978-161005-571-0; $3.99 e-book, ISBN 9781-61005-574-1
Michelledimstpierre.com, Amazon,
In a Tel Aviv hospital during Operation
Desert Storm, a young nurse is having an
affair with a married doctor. Her exciting
life is ultimately destroyed by powerful
Saluting the Sun
Mary Hutchings Reed. Ampersand.
$16.95 paper (264p), ISBN 978-09905603-4-0; $3.99
e-book, ASIN
Amazon, BN.com, Ingram
A street musician who
plays the glass harmonica

moves into a luxury high-rise with her

cousin, and a life-threatening truth
proves that you cant start over, but you
can start again.
We Could Fall
Kate Moschandreas. CreateSpace.$15.99
paper (424p), ISBN 978-1-5084-6288-0;
$4.99 e-book (426p), ISBN 978-1-50846288-7
A literary love story
involving a therapist, her
husband, and the famous
actor who is her client.
Desire competes with loyalty in this coming-of-middle-age story.
When a Drone Strikes
Alex Castillo. Alex Castilla Publications.
$12.80 paper (278p), ISBN 978-09961407-0-6; $6.99 e-book, ISBN 9780-9961407-1-3
Alibris, Amazon, BN.com, Ingram
CIA agent Annabella de
la Cruz has it allbeauty
and riches, and she is
courted by countless governments and bachelors.
Until a drone attack takes
everything away.

Chicken Soup for Betty Boop:
A Book of Funky Poems
Tom Clements. Hit Em Up Publishing.
$14.95 paper (40p), ISBN 978-0-69224019-9
Amazon, BN.com, IndieBound
A book of funky poems
with quirky rhymes, syncopated rhythms, and
illustrations that resonate
with the books pop culture themes.


50 P U B L I S H E R S W E E K L Y M A Y 1 8 , 2 0 1 5

The After House

Michael Phillip Cash. Red
Feather Publishing. $12.99
paper (212p), ISBN 978-150060036-5; $9.99 e-book,

Will the after house be their shelter or
their tomb?
The Bell Tolls Again:
A Bruce Jorgenson Novel
Steven R. Kahler. AuthorHouse. $23.95
paper (392p), ISBN 978-1-4918-2359-0;
$3.99 e-book, ISBN 978-1-4918-2360-6
Amazon, AuthorHouse, BN.com
An artifact is stolen from
a sunken German battleship. An object of patriotic
pride is swapped for a
forgery. Four pieces of military history are not what
they seem.
Cross Trained: Colter Bay Series
Heidi Amore. Stonebridge Publications.
$12.99 paper (182p), ISBN 978-1940473-29-1; 99 e-book,
ISBN 978-1-940473-21-5
Amazon, BN.com, Stonebridge
An early-morning call
leaves Caleb faced with the
lifeless body of his
beloveds father and the realization that
Carrie is missing.
Deceived: A Sam McClellan Tale
Laura Wharton. Broad Creek Press. $20
paper (348p), ISBN 978-0-9904662-4-6;
$6.99 e-book, ISBN 978-0-9904662-5-3
LauraWhartonBooks.com, Amazon,
BN.com, Ingram
Beach life isnt sunny for
Detective Sam McClellan,
not after his partner is brutally killed. With help
from a sassy sidekick, he
uncovers drug trafficking
in pristine North Carolina beach towns.
The Flip
Michael Phillip Cash. Red
Feather Publishing. $14.99
paper (200p), ISBN 978-149734551-5; 99 e-book,
Amazon, BN.com
Julie and Brad Evans are house flippers.

As the house theyre trying to flip reveals
its past, will the couples marriage survive
the flip?

A sexy sleuth, a silenced stripper, and a

sociopathic serial killer add up to murder
on the menu.

mans harrowing struggle

against the harshest that
man and nature can offer.

The Gay Detective: Nick

and Norm in Chicago
Kenneth Michaels. CreateSpace. $9.99 paper
(210p), ISBN 978-15086-2169-0
On his TV talk show, The Gay Detective,
Nick Scott interviews top gay celebrities
who have endured many hardships, but
many end up brutally murdered.

On the Road to Where the Bells Toll

M.J. Williams. CreateSpace. $12.99
paper (278p), ISBN 978-1-5052-8685-4;
$4.99 e-book, ASIN B00RB5MRKI
Amazon, BN.com
Emily and Stans Fourth
of July vacation with the
grandkids turns deadly
when they stumble over
one body on the Boston
Esplanade and find another
hanging in the Old North Church.

Solomons Whisper
Sandra Brannan. Greenleaf
Book Group Press. $14.95
paper (354p), ISBN 9781-63299-022-8; $7.99
e-book, ISBN 978-162634-119-7
Sandrabrannan.com, Amazon, BN.com,
Greenleaf Book Group, IndieBound
As Liv Bergen investigates the longago murder of her niece, she uncovers a
well-guarded secret and stumbles onto
one the most prolific killers shes faced
yet. Book 5 in the series.

Linear Shift
Paul B. Kohler. Global Endeavor Publishing. $16.95 paper (450p), ISBN 9781-94074006-5; $5.99
A widowed father whose
life is crumbling encounters a desperate general,
who sends him on a risky mission to go
back to 1942 to alter the conclusion of
World War II.
Looking for La La
Ellie Campbell. Across the Pond Press.
$13.30 paper (372p), ISBN 978-099153811-9; $2.99 e-book, ASIN
B00BJH29QQ; $24.95 audiobook, ASIN
Amazon, Audible
Bored housewife Cathy
investigates a love card
sent to her husband,
Declan. Is he having an
affair? And with all her
crazy friends hiding secrets, could one of
them be a murderer?
Murder on the Menu (Nikki Hunter
Mysteries, Vol. 1)
Nancy Skopin. CreateSpace.
$8.99 paper (310p), ISBN
978-1-5089-5393-7; $5.73
e-book, ASIN

One Way Street

R.L. Herron. CreateSpace.
$13.99 paper (282p), ISBN
$2.99 e-book, ASIN
Amazon, Apple iBooks, BN.com
Herron reprises characters from the
coming-of-age novel Reichold Street in a
thriller that follows them through love,
war, and a murderous stalker.
Requiem for Rosco
Peter Gallagher. Ampersand. $17.95 paper (336p),
ISBN 978-1-4675-4530-3;
$9.99 e-book, ASIN
Amazon, BN.com, Ingram
A complex mainstream murder mystery
set in Chicago. An intimate love story and
mystery told with quick cuts among three
male and three female viewpoints.
Snow Men
Andrew Ceroni. Outskirts Press. $34.95
hardcover (304p), ISBN 978-1-47874457-3; $7.99 e-book, ASIN B00UZ5VNQU
Amazon, Apple iBooks,
BN.com, Outskirts Press
Equal parts international thriller and wilderness survival tale, this
novel chronicles one

Stillwell: A Haunting on Long Island

Michael Phillip Cash. CreateSpace.
$12.99 paper (192p), ISBN 978-148419609-0; 99 e-book, ASIN
Pauls fate is intertwined
with an old haunted mansion on Long Island called
Stillwell Manor. Paul must
find clues dating back hundreds of years to set his wifes soul free.
Twenty Grand, A Love Story
Austin McLellan. Wild Caught Press.
$12.95 paper (284p), ISBN 978-1-49611929-2; $9.99 e-book, ASIN
A modern noir story that
opens as a murder mystery
but quickly becomes a
drama about faith and loss,
class and race, love and betrayaland
finally, justice.

After Mind
Spencer Wolf. BentStrong
Books. $14.99 paper
(378p), ISBN 978-09862175-1-7; $3.99
e-book, ISBN 978-09862175-2-4
W W W . P U B L I S H E R S W E E K LY. C O M


A devastating rape and
mysterious suicide, along
with sex and sociology, beer
and biology: Cadence
Cooper learns about them
all during her freshman year
at Charlestowne College.

Amazon, BN.com, Indigo,

A hard-hitting adventure into the
world of human lies, artificial intelligence, and robot dreams. No one can ever
be the same human twice.
Genius de Milo
Russ Colchamiro. Crazy 8 Press. $14.99
paper (294p), ISBN 978-0-692-39573-8;
$2.99 e-book, ASIN
Amazon, BN.com
Backpackers Jason
Medley and Theo Barnes
return in the sci-fi comedy
sequel to Finders Keepers. Can they save
Earth from disasteragain?
Graywullf (Dragonspawn Trilogy, Book 1)
Thomas Rottinghaus.
AuthorHouse. $21.95
paper (366p), ISBN 9781-4969-6751-0; $3.99
e-book, ISBN 978-14969-6750-3
Amazon, AuthorHouse, BN.com
In this dark fantasy, an ancient wizard
with a shadowed past joins forces with the
last surviving band of gunslinging
lawmen known as magiiri warriors.
Mythborn: Rise of the Adepts
V. Lakshman. CreateSpace. $19.99 paper
(582p), ISBN 978-1-49360398-5; 99
e-book, ASIN B00H3K2TCW
What does it mean to be
a hero? Is it goodness, selfsacrifice? This is a dark
fantasy about the choices a
hero makes.

The College Chronicles: Freshman
Kelly Owen. Boxer Publishing. $18.99
paper (572p), ISBN 978-0-9960617-1-1;
$5.99 e-book, ISBN 978-0-9960617-2-8
Thecollegechronicles.com, Amazon,

Exposed by Rage
Sherrel Lee. Sherrel Lee. $2.99 e-book,
ISBN 978-0-9907490-3-5
He has a dead body. She
has the seedy connections.
To solve the crime they are
forced to combine their
resources to find a brutal

pond, Half.com, Indigo, Kobo

A nerdy IT engineer addicted to
romance novels embarks on a chase for a
two-pound diamond with an OCDridden hit man. They have, however,
more in common than it seems.
To Tame the Wind
Regan Walker. Regan Walker. $10.95
paper (294p), ISBN 978-0692401729;
$3.99 e-book, ASIN B00VO4DZYE
A sea adventure in which an English
privateer abducts the
daughter of a French pirate
to redeem his men and his
ship, denying all the while
she has captured his heart.

Looking for CEI: A Cosmic Love Story

Magda M. Cianciara and S.G. Masel.
Magda M. Cianciara and S.G. Masel.
$4.99 e-book, ASIN B00R2AJG5Q
The energy of passionate
lovers attracts the attention
of the Cosmic Intelligence.
By cooperating, they sacrifice personal happiness but
contribute to the uplift of

Waiting in the Wings

Nicole Kiefer. Nicole Kiefer. $2.99
Amazon, BN.com, Kobo,
Saras husband dies after
20 years of marriage. With
20 years of mental abuse
finally over, Sara is set free.
But her heart, her desires,
and passions are locked away.

A Love We Deserve (True Love, Book 2)

Betsy Anne. CreateSpace.
$12.95 paper (288p),
ISBN 978-1-50873247-1;
$2.99 e-book, ASIN
In this sequel to Mine,
Not Hers, Melanie finally throws out her
cheating husband, but what now? It will
take a special man to melt her heart and
let her trust love again.

Axiom: A Jar for Tog

William Fleck. CreateSpace. $17.76
paper (100p), ISBN 978-1-5030-0943-1;
$8.64 e-book, ASIN B00U9RJKBO
A new perspective as to
why the Egyptian pyramids were constructed and
who was the master architect behind them. Using
geometry, Fleck takes the
reader to a place in the middle of the
desert. Why?


Spotless (Spotless Series, Book 1)

Camilla Monk. Montlake Romance.
$12.95 paper (332p), ISBN
978-1-47782971-4; $3.99
e-book, ASIN
Alibris, Amazon, Audible,
BN.com, Booktopia, Fish-

52 P U B L I S H E R S W E E K L Y M A Y 1 8 , 2 0 1 5

Baby Poop:
What Your Pediatrician May Not Tell
You... About Colic, Reflux, Constipation, Green Stools, Food Allergies, and
Your Childs Immune Health
Linda F. Palmer. Baby Reference. $17.99
paper (376p), ISBN 978-0-9753170-2-0

Amazon, BN.com
From a doctor of chiropractic, this book brings
the hard-to-find facts that
equip parents to resolve
infant symptoms and optimize their childs lifelong
Health Attitude: Unraveling and
Solving the Complexities of Healthcare
John R. Patrick. Attitude.
$17.95 paper (322p),
ISBN 978-0-69235736-1; $9.99 e-book,
Amazon, BN.com
A look at the cultural,
attitudinal, and technological barriers
inhibiting a more affordable, accessible,
and effective health care system.
Leadership Briefs: Shaping Organizational Culture to Stretch Leadeship
Dick Daniels. Beavers
Pond Press. $24.95 hardcover (246p), ISBN 978-159298-901-0
A continuing resource
on how to shape organizational culture,
stretch your own leadership capacity, and
accelerate the leadership development of
those who follow.

The Strange Metamorphosis of Fact
& Fiction in Todays World
Daniel M. Harrison. Light Circle Books.
$2.99 e-book, ASIN
Amazon, Smashwords
An entrepreneur and
journalist provides a
guide to the millennial
mindset. Harrison
explores the themes of mass media, sexuality, spirituality, and political supremacy
in the newly connected, globalized world
in a blend of fiction and hard-nosed
reporting, with a little theory thrown in.

Chiseled: A Memoir of Identity,

Duplicity, and Divine Wine
Danuta Pfeiffer. Luminare Press. $29.95
hardcover (426p), ISBN 978-1-93730344-0
Amazon, BN.com
Known to millions as the
former co-host of The 700
Club with Pat Robertson,
Pfeiffer explains her disappearance from the Christian world and explores her chaotic past.
East in Eden
Izabela Shopova. Inkwater Press. $15.95
paper (338p), ISBN 978-1-62901-233-9;
$3.99 e-book, ISBN 978-1-62901-234-6
Amazon, BN.com
The heartfelt and hilarious story of award-winning travel writer Izabela
Shopovas six years living
in New Zealand.

poor yardstick by which to

judge a man.
What Ive Learned from You:
The Lessons of Life Taught to a Doctor
by His Patients
Scott A. Kelly. Art Heals Media. $26.99
hardcover (204p), ISBN 978-0-99127432-1; $19.99 paper (204p), ISBN 978-09912743-0-7; $5.99 e-book, ISBN 9780-9912743-1-4
Amazon, BN.com
From an inner-city
trauma center to the bedside of a dying cancer
patient, Kelly explores
human relationships and
gives an intimate view of the human condition. Based on his journals, this is the
story of love and pain, healing and sickness, birth and dying, and all the beautiful things in between.

Paths Less Travelled of a Scholar
Warrior (Spy) Teacher Healer
Hon K. Lee. CreateSpace. $13.69 paper
(304p), ISBN 978-1-4947-5625-3;
$6.80 e-book, ASIN B00MFTNL9G
Amazon, Baker & Taylor, BN.com,
IndieBound, Ingram
Lee chronicles his reallife adventures from the
streets of New Yorks Chinatown to the battlefields
of Vietnam, and from CIA
headquarters to the acupuncture clinics of Shanghai.
Two Steps from Glory: A World War
II Liaison Pilot Confronts Jim Crow
and the Enemy in the South Pacific
Maj. Welton I. Taylor. Winning Strategy
Press. $28.95 paper (436p), ISBN 978-09838677-1-5; $9.99 e-book, ISBN 9780-9838677-3-9
Amazon, Apple iBooks, BN.com, Kobo
A lanky kid from Chicagos South Side with a
genius IQ and a passion for
flying fights World War II
in a fabric-covered plane
and proves that race is a

(After the Fall Dystopian Series, Book 1)
Tom Lewis. Tom Lewis. 99 e-book,
A sci-fi dystopian tale
of a young girls struggle
to survive in the wake of
civilizations collapse
and humanitys domination by an alien race.
The Baby Sea Turtle
S.A. Mahan, illus. by Deborah Mahan.
Tate Publishing. $17.99 hardcover (24p),
ISBN 978-1-63449-726-8; $8.99 paper
(24p), ISBN 978-1-63306-537-6; $7.99
e-book, ISBN 978-1-63185-664-8
The baby sea turtle is
scared, lost, and needs
help. Is anybody kind
enough to help him?
Captain No Beard:
Strangers on the High Seas
Carole P. Roman, illus. by Bonnie
Lemaire. CreateSpace. $9.99 paper (32p),
ISBN 978-1-4801-7722-2
W W W . P U B L I S H E R S W E E K LY. C O M


Amazon, BN.com
Captain No Beard welcomes new crew member Cayla to the
ship. The crew
bonds together
and learns a valuable lesson when
Chrissies Run
S.A. Mahan. Tate Publishing. $19.99
paper (288p), ISBN 978-1-62902-501-8;
$3.99 e-book, ASIN
Amazon, BN.com
A Christian young
adult thriller. It is a story
of hard choices and even
harder consequences for
Chrissie and her doomed, unborn baby.
Esmerelda, the Gifted, Vol. 1
Merriel M. Chase. CreateSpace. $14.95
paper (406p), ISBN 978-1-4839-2373-4;
$9.99 e-book, ASIN B00GNSD6HM
Esmereldamax.com, Amazon, BN.com
Loving parents discover Esmereldas gifts to
stop time, detect lies, and
break up disagreements.
Esmerelda uses her gifts
to fight crime and
improve and protect
The Kidnapping of Inda Jackson
Cher Foth. Southern World Publishing.
$9.99 paper (256p), ISBN 978-09862145-4-7; $5.99 e-book, ISBN 9780-9862145-1-6
Amazon, Apple iBooks,
BN.com, Ingram, Mobi
Attending Oxford, a
southern belle falls in
love with a fellow student
of royal lineage. But their
love is torn apart when
she is kidnapped and her prince must
battle for her release.
Lets Go on a Letter Hunt: An Alphabet
Adventure by Spell-It-Out Photos

Sue Tenerowicz and Lynn Champagne.

Archway Publishing. $25.95 hardcover
(42p), ISBN 978-1-4808-0781-5;
$20.45 paper (42p), ISBN 978-1-48080780-8; $3.99 e-book, ISBN 978-14808-0782-2
com, Amazon,
Archway Publishing,
BN.com, IndieBound
Alphie, a charming
and quirky alphabet
hunter, takes children on a marvelous
adventure of rhyming and finding letters
in ordinary objects.
Looking for Redfeather
Linda Collison. Fiction House. $9.95
paper (230p), ISBN 978-0-9893653-0-7;
$4.95 e-book, ISBN 978-0-9893653-1-4
Amazon, BN.com,
IndieBound, Ingram
Three runaway teens
meet up by chance and go
on the road in a slightly
stolen Cadillac, looking
for an Apache named
Redfeather. It aint Jack
Kerouacs road trip.
Mr. Gobble Chops and Lady
in No More Bullies
Robert Burns, illus. by Amanda Erb.
Mascot Books. $14.95 hardcover (34p),
ISBN 978-1-63177-050-0; $6.99
e-book, ASIN B00X4WWGNA
Mascot Books
Lady is a little
kitty struggling
to adjust to her
new life in the suburbs and to Oscar the
bully and his gang. Mr. Gobble Chops
helps her adjust and turn the tables on
Pepper Parrots Problem with
Carole P. Roman, illus. by Bonnie
Lemaire. CreateSpace. $9.99 paper (38p),
ISBN 978-1-4781-1355-3
Amazon, BN.com

54 P U B L I S H E R S W E E K L Y M A Y 1 8 , 2 0 1 5

Captain No Beard
and his mates join
together to help
Pepper achieve her
goals with patience
and tolerance.
Pieces of Revenge
Valia Lind. CreateSpace. $12.99 paper
(282p), ISBN 978-1-50310186-9; 99
Amazon, Apple iBooks,
BN.com, Kobo, Scribd,
Six years after her familys brutal murder,
Anastasia is back to
avenge their death.
Armed with a perfect memory and
combat skills, she will stop at nothing.
Not even murder.
Shadow Tears
A.J. Tupps. Halo Publishing International. $16.95 paper (302p), ISBN 9781-61244-310-2; $5.99 e-book, ASIN
Ajtupps.com, Amazon,
BN.com, Halo Publishing, IndieBound
Have you ever wondered who lives in the
shadows? Selena
Goodwin knows it is not
just the boogeyman but
another realm.
Xs and Os for Gabby Ann
Petrell Marie zbay, illus. by Mike Motz.
Mascot Books. $16.95 hardcover (32p),
ISBN 978-0-9908447-0-9
Amazon, American Wholesale, Baker &
Taylor, BN.com,
Follett, Ingram,
Mascot Books, Partners
Gabby Ann loves
kisses and hugs.
But her daddy is far away, so how will his
kisses and hugs reach her? Join the Xs and
Os on an adventure that reassures children
of a parents love.

FAMILY_HALF_V_Layout 1 6/18/14 3:27 PM Page 1

Reviews Roundup

This month we reviwed 41 self-published titles submitted via BookLife, PWs

website dedicated to indie authors. Among the standouts were threeYour
books that
guide to
received starred reviews: Artificial Absolutes, by Mary Fan;
Ghost Box,
Mike Duran; and Well-Heeled: An Emilys Place Mystery, by Roz Siegel.

A Star Called Lucky

The Captains Bluestocking Mistress

Bapsy Jain. Vook, $11.99 trade paper (246p) ISBN 978-1-63295424-4

Erica Ridley. Intrepid Reads, $2.99 e-book (206p)

ISBN 978-1-939713-30-8

Artificial Absolutes
Mary Fan. Red Adept, $5.99 e-book (376p) ISBN 978-1-940215-03-7

Cool Jazz Spy

At the Edge of the Sea

Paul J. Bartusiak. CreateSpace, $10.50 trade paper (448p)

ISBN 978-0-985-91622-0

Karen M. Cox. Meryton, $10.95 trade paper (240p) ISBN 978-1-936009-27-5

Before I Fall
Jessica Scott. CreateSpace, $4.99 e-book (228p) ISBN 978-1-942102-15-1
FAMILY_HALF_V_Layout 1 6/18/14 3:27 PM Page 1

Blue Sun, Yellow Sky

The Dead Mans Treasure

Kris Bock. Pig River, $9.99 trade paper (220p) ISBN 978-0-692-37167-1

The Devil Will ComePublishersWeekly.com

Glenn Cooper. Lascaux Media, $11.69 trade paper (320p)

ISBN 978-0-692260-55-5

Jamie Jo Hoang. Jamie Hoang, $9.99 trade paper (316p)

ISBN 978-1-63443-371-6


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W W W . P U B L I S H E R S W E E K LY. C O M


Fly the Wild Echoes

Discovering the It Factor Within You

Elizabeth Bailey. Amazon, $3.99 e-book (348p)


Leesa Rowland. Kismet, $19.95 trade paper (241p) ISBN 978-0578156293

Following His Heart

Donna Fasano. Hard Knock, $3.99 e-book (236p) ASIN B00QQRIKXA

Gather the Bones

Alison Stuart. Oportet, $4.99 e-book (322p) ASIN B00FK1HO1C

The Ghost Box

Mike Duran. Blue Crescent, $12.99 trade paper (336p)
ISBN 978-0-9909077-1-8

The Ghosts of Demons Past

Matt Schiariti. Matt Schiariti, $2.99 e-book (351p) ASIN B00DANRP48

In Search of a Legacy:
Adventures of a Space Bum, Book 2
Jon Batson. Midnight Whistler, $12.95 trade paper (294p)
ISBN 978-0-9893726-2-6

Kiya: Hope of the Pharaoh

Katie Hamstead. Curiosity Quills, $2.99 e-book (258p) ASIN B00CL19O4E

Near Death
Glenn Cooper. Lascaux Media, $12.13 trade paper (336p)
ISBN 978-0-692260-54-8

No Mans Land
Michael Califra. Amazon, $2.99 e-book (313p) ASIN B00K1HTFOY

Protecting Caroline
Susan Stoker. Susan Stoker, $3.99 e-book (232p) ISBN 978-0-9907388-0-0

The Sixth
Avery Hays. Diadema Press, $26.99 (362p) ISBN 978-0-9854182-4-3

D.T. Dyllin. Tik Tok, $2.99 e-book (298p) ISBN 978-1-941126-37-0

True North: Tices Story

Mark Alan Leslie. Mark Alan Leslie, $12.95 trade paper (196p)
ISBN 978-1-62890-602-8

The Way into Darkness

Harry Connolly. Radar Avenue, $15.99 trade paper (366p)
ISBN 978-0-9898284-6-8


An Emilys Place Mystery

Roz Siegel. CreateSpace, $9.98 trade paper (264p)

ISBN 978-1-507858-84-4

After the Wind:
1996 Everest TragedyOne Survivors Story
Lou Kasischke. Good Hart, $25 (328p) ISBN 978-1-940877-00-6

Illusions of the Literal
Steve Gubin. Cyanatic Images, $64.99 (134p) ISBN 978-0-6923399-4-7
56 P U B L I S H E R S W E E K L Y M A Y 1 8 , 2 0 1 5

The End of Banking:

Money, Credit, and the Digital Revolution
Jonathan McMillan. Zero/One Economics, $28.95 (248p)
ISBN 978-3-9524385-0-3

International Business Expansion: A Step-by-Step

Guide to Launch Your Company into Other Countries
Anthony Gioeli. Over and Above, $21.95 trade paper (244p)
ISBN 978-0-9890-9174-9

Living Luxe Gluten Free

Michelle Lee. Salut Studio, $30 (256p) ISBN 978-0-9908-8170-4

The Men Who Made the Yankees: The Odyssey of the

Worlds Greatest Team from Baltimore to the Bronx
W. Nikola-Lisa. Gyroscopebooks.com, $19.95 (144p)
ISBN 978-0-99121830-1

My Cooking Journey: Arlenes Simple to Lavish

Arlene Levin. Apele, $35 (240p) ISBN 978-0-9904676-0-1

Not So Black and White

Alexis Wilson. Alexis Wilson, $20 (188p) ISBN 978-0-615-56824-9

Venice: A Travel Guide to Murano Glass, Carnival

Masks, Gondolas, Lace, Paper, and More
Laura Morelli. The Scriptorium, $16.99 trade paper (104p)
ISBN 978-0-9893671-3-4

Walking on Custard and the Meaning of Life:

A Guide for Anxious Humans
Neil Hughes. Enthusiastic Whim, $15.99 trade paper (306p)
ISBN 978-0-9931668-0-8

The Bewundering World of Bewilderbeests
Bailey Fort. Fortify Books, $4.98 e-book (38p) ISBN 978-0-9940688-1-1

Dream Warriors
D. Robert Pease. Evolved Publishing, $2.99 e-book (280p)

The Girl Who Ignored Ghosts

K.C. Tansley. Beckett Publishing Group, $11.99 paper (258p)
ISBN 978-1-943024-00-1

Grunge Gods and Graveyards

Kimberly G. Giarratano. Red Adept, $5.99 e-book (303p)

How Wendy Redbird Dancing Survived the Dark Ages

of Nought
Lyn Fairchild Hawks. Lyn Hawks, $10.99 paper (284p)
ISBN 978-0-9888837-2-7

Mistake, Wisconsin
Kersti Niebruegge. Kersti Niebruegge, $3.99 e-book (160p)
ISBN 978-0-9908710-0-2

SELECT_FULL_0514_Layout 1 5/15/14 2:49 PM Page 1

PW Select provides indie authors

promotional access to reach and influence
the gatekeepers of the publishing industry.





Enrollment into the PW Select program provides indie authors the tools and
resources for a successful publishing experience.
Benefits include:
Full-color Announcements listing within PW Select and PW
6-month digital subscription to PW Select and PW
Placement in PWs seasonal database powered by Edelweiss
Free subscription to The PW Select Report, a semimonthly e-newsletter
supporting indie authors.

Where you start after you finish writing your book.

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