Techniques

There are hidden messages contained in the advert. At the end of the advert
the en6re group of women band together and run the Race for Life. The
message this gives is that if people work together they can help to beat
cancer. It also has a more subtle hidden message by having women running.
This can show women empowerment as no men run the Race for Life, which
shows the audience subtly that women can beat cancer without the help of
me. It also shows how many dierent people are aected by cancer. In the
beginning of the advert it shows a women having her hair shaven o, an older
man in a hospital bed, and a child walking with her father. This shows that
cancer aects many dierent people. All of these create an emo6on response
to the audience. For example people always naturally sympathize either
children or animals, so the adverts use a young child to create a drama6c
eect in the advert.

Unique Selling Point

The USP of the advert is that race at the end of the
advert. The purpose of the advert is to show the
audience that people are standing up to cancer. The
race at the end shows the audience that even people
without cancer can s6ll help to stand up to cancer by
helping out in the Race for Life. It has a signicant
lifestyle appeal to it as almost everyone is aected is
aected by cancer in one way or another, whether is
be they have cancer or they know someone who has or
has had cancer. This is emphasized by its brand
iden6ty as Cancer Research is one of the most well
known chari6es in the country, and people can
immediately associate pink with Cancer Research.

Audience Classica6on
This Cancer Research advert is one of the few
adverts that has a target audience of everyone.
Everyone is aected by cancer in one way or
another, which means that the cancer research
adverts have broad target audiences.