QUSTIONNAIRE

1) Who makes the buying decision at home?

a) Female
b) Male
c) Senior citizens
d) Influenced by kids
2) Which brand of juice do you prefer?
a) Real
b) Tropicana
c) Any other please mention ___________________
3) Why do you prefer that brand?
a) Taste
b) Brand loyalty
c) Prices
d) Variants
4) Which variant of juice do you buy the most?
a) Mixed Fruit
b) Orange
c) Pomegranate
d) Litchi
e) Guava
f) Mango
g)
Any
other
please
mention
_____________________
5) How often do you buy juices?
a) Once a week
b) Once in 15 days
c) Once in 1 month
6) What size of packaging do you prefer?
a) 200 ml
b) 1 liter
7) What drives you to buy a particular juice a) Brand Name
b) Taste
c) Price

8) Why do you buy juices?

a) Health and Nutrition aspect
b) Occasions (birthdays, parties, guesting)
c) Cocktails
9) On a scale of 1 to 5, rate the effectiveness of
in store promotion in your buying process.
a) 1-Not at all effective
b) 2- less effective
c) 3-Neutral
d) 4-Effective
e) 5-Most Effective
10) Are you willing to try variants that are
different from the regular range? (E.g. Reals
Supa Fruits)
a) Yes
b) No
11) Which of the following affects your buying
decision the most in juices?
a) Combo offers
b) Freebies
c)in store promotion